Anne Mahlum, Dave Asprey Invest in AI-Driven OxeFit
The Texas-based fitness and tech startup has secured over $70 million with biohacking expert Asprey and Solidcore founder Mahlum joining Dak Prescott and other notable investors
Solidcore founder and serial entrepreneur Anne Mahlum and Dave Asprey, the “Father of Biohacking,” have joined the several notable names who have invested in OxeFit, an AI-driven digital fitness and technology company that just raised $17.5 million in its latest round.
The startup offers XP1 and XS1, two smart strength-training machines. OxeFit XP1 is suited for gyms, fitness clubs, and rehabilitation facilities and offers tailored programming and advanced analytics. XS1, in comparison, is more space-friendly, foldable, and offers a comprehensive fitness platform including cardio, such as SkiCross, row, paddle, canoe, kayak, SurfSwim, and digital Pilates. The OxeFit XS1 also provides a content library filled with live and on-demand classes.
The Texas-based OxeFit has secured over $70 million to date, with the recent investment earmarked for the startup’s ongoing AI initiatives.
Mahlum, Asprey in Good Company
Mahlum and Asprey join OxeFit’s prior investors, including NFL quarterback Dak Prescott, who invested in the fitness and tech company in 2021, English Premier League soccer player Harry Kane, and pro golfer Dustin Johnson.
“OxeFit stands at the forefront of data-driven fitness, and I’m excited to advise the team as we scale our impact,” Mahlum tells Athletech News. “Drawing from my experience in growing Solidcore, I aim to help enhance our strategic initiatives and deliver tailored health solutions that redefine the fitness landscape.”
OxeFit Joins Asprey’s Upgrade Labs
Asprey echoed Mahlum’s sentiments, noting that data is the key to health maximization.
“The brilliance of OxeFit’s XP1 and XS1 is that the insights unlocked are personalized to each individual, and the intuitive AI allows for that data to evolve as the person does so they can become their strongest, fittest, and happiest selves,” Asprey says.
In addition to joining the Plano startup as an investor and advisor, Asprey has added OxeFit to over 30 locations of Upgrade Labs, his signature biohacking and recovery franchise.
“In partnership, we will have a profound impact on those seeking solutions to live a longer, healthier life,” Asprey adds.
AI-Powered Training for Smarter Fitness
With an emphasis on advancing AI, OxeFit has unveiled some new features that are rolling out Wednesday and in the coming months. OxeFit users can expect personalized training programs that evolve in real-time to ensure the most effective, results-focused training and health snapshots to detect possible injuries or assess when post-injury rehabilitation is complete. A digital, AI-based training assistant will aid OxeFit users in finding new content and creating an “exercise playlist” based on goals and preferences while also providing feedback on movements and form. Lastly, OxeFit offers interactive fitness gaming, so users can play alongside an AI-powered bot that employs human-like strategies.
“OxeFit’s XP1 and XS1 are the only products to fully integrate a user’s data from cardio, strength, balance, and gaming – allowing it to be analyzed holistically – a key differentiator in providing our users with an AI-driven training experience and the personalized insights that map to their goals and abilities,” OxeFit CEO Rab Shanableh said. “Dave and Anne have long pioneered a data-driven approach to healthier living, and we could not be more excited to bring their expertise to OxeFit as we continue to deliver on our mission.”
Mahlum’s Mission
After launching and growing Solidcore, the Pilates-inspired fitness brand she founded in 2013, Mahlum exited last year and sold her shares to investment firm Kohlberg & Company, reportedly taking home over $80 million. Since then, she’s backed The Athletic Clubs, a New York-based group fitness startup, and Ice Barrel, a maker of cold plunge tubs.
Earlier this year, the self-made millionaire invested $500,000 in the herbal medicine brand Apothékary, a plant-powered and woman-owned business. In a wide-ranging interview with ATN, Mahlum indicated she’s bullish on the longevity space. She also teamed up with wellness real estate expert Jay Siano to launch A. Jaybird, an advisory firm catering to health, beauty, fitness, and wellness brands.
In May, Reuters reported that Solidcore was exploring a potential sale. This week, the strength training brand announced a new visual identity and mission that includes stories from members and coaches.
“We’re sharpening our focus on what sets Solidcore apart: our commitment to creating the strongest version of yourself,” Solidcore president and CEO Bryan Myers said. “The work you do in the studio powers everything from your 9-to-5 to your 5-to-9, your run club, your mindset at home, your stance in the boardroom, your energy on vacation. This isn’t just a workout; it’s a catalyst for personal strength and growth that our members carry with them in every aspect of their lives.”
