Fitness and wellness brands are using technology in increasingly creative ways, although there’s much that can still be done to increase innovation and make the member experience more seamless.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry leaders dove deep into artificial intelligence (AI), fit tech, VR fitness and more to offer an inside look into how fitness and wellness brands are leveraging tech to create a better future for our industry and the entire population.

In case you missed any DISRUPT Technology & Innovation Outlook videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Numbers Game: How Data Analytics Can Transform Your Gym

• Kristen Coy, Director of Customer Success, ClubOS
• Stacy Anderson, Global President, Anytime Fitness
• Moderated by Edward Hertzman, Athletech News

Building the Future: The Tech Behind the Tech

• Gonzalo Amuchastegui, Co-Founder and CEO, Amalgama
• Casey Jenks, CTO, CoachRX
• Alex Bejan, CEO, Youll
• Moderated by Jim Crowell, The SageHouse

Know Your Customer: Trends Shaping the Fitness & Wellness Industry

• Laura Munkholm, Co-Founder and President, Walla
• John Hartman, Founder, Skillpower
• Bahman Zakeri, Chief Strategist, Xivic Inc.
• Moderated by Edward Hertzman, Athletech News

Pain Points: The Hidden Costs of No-Shows & How To Boost Attendance

• Timothy Green, COO, TeamUp
• Dr. Paul Bedford, Founder, Retention Guru
• Katie Kaufman, COO, Loyalsnap
• Moderated by Eric Malzone, “Future of Fitness” podcast

Modern Tech Stack: What’s Next in Member Acquisition, Engagement & Retention

• Ian Mullane, Founder and CEO, Keepme
• Wendy White, CMO, Daxko/Club Automation/Zen Planner
• Asna Khan, Head of Product, Fit.ai
• Moderated by Tricia Madden, Fit Pro Programming/IDEA World

Music 101: How To Win the Licensing Game

• Russell Green, Founder and CEO, FIT Radio
• Edward Hertzman, Athletech News

Measuring Momentum: From Gamification to Wearables

• Ameen Kazerouni, CTO, Orangetheory Fitness
• Terry Woods, Vice President of Sales, Myzone
• Jarron Aizen, Founder and CEO, Hapana
• Moderated by Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Fitness Technology & Innovation Content appeared first on Athletech News.

With the global wellness market now worth $5.6 trillion and climbing higher every year, there’s never been a better time to want to be healthy – or be in the business of helping people get healthy.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry experts took a deep dive into the world of wellness and the related sectors of recovery and longevity, including the rise of GLP-1 weight loss drugs, hot and cold therapy, and the growing field of longevity science.

Topics of discussion also included the growing role fitness facilities are playing in supporting members on their health journeys.

In case you missed any DISRUPT Wellness, Recovery & Longevity videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Personal Trainers in the Wellness Era

• Darlene Marshall, MAPP, NASM Subject Matter Expert, NASM
• Rich Fahmy, M.S., Senior Content Development Manager, NASM
• Moderated by Joy Keller, Athletech News

Pricing Recovery: How To Monetize the Wellness Craze

• Lee Braun, Founder and CEO, Perspire Sauna Studio
• Lisa Semerly, Chief Revenue Officer, Halotherapy Solutions
• Rachelle A. Reed, Scientific Advisor, Perspire Sauna Studio
• Moderated by Joy Keller, Athletech News

Wellness Room: Building the Ultimate Recovery Experience

• Brynn Scarborough, President and CEO, Wellness JK
• Mike Hansen, Entrepreneur and Founder Advisor, Mike G. Hansen
• Robbie Bent, Co-Founder and CEO, Othership
• Moderated by Edward Hertzman, Athletech News

The Booming Business of Longevity

• Dr. Frank Lipman, Founder, Eleven Eleven Wellness Center
• Dr. Mark Hyman, Co-Founder & Chief Medical Officer, Function
• Naveen Jain, Founder and CEO, Viome
• Moderated by Edward Hertzman, Athletech News

Unlocking Metabolic Health

• Colleen Cutcliffe, Co-Founder and CEO, Pendulum
• Darshan Shah, MD, Founder and CEO, Next Health
• Moderated by Tricia Madden, Fit Pro Programming/IDEA World

Beyond Fitness: Why the Future of Healthcare Is Happening Inside Clubs

• Julia Klim, Vice President of Strategic Partnerships & Business Development, Equinox
• Spencer Honeyman, Chief Commercial Officer, Vi Labs
• Nina Crowley, PhD, RD, Director of Clinical Education & Partnerships, Seca Medical Body Composition
• Moderated by Edward Hertzman, Athletech News

The Future of Metabolic Health With Jeff Zwiefel

• Jeff Zwiefel, Health & Fitness Expert Strategist & Advisor, Former President & COO, Life Time
• Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Wellness, Recovery & Longevity Content appeared first on Athletech News.

For all the talk about the pandemic changing the way we people work out, brick-and-mortar fitness is back and better than ever. However, fitness facilities must navigate changing consumer preferences like the rise of strength and functional training, cardio’s supposed decline, the desire for more community and rising costs spurred by inflation.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry leaders took a look at these trends and more, with an eye toward how gyms and studios can build modern spaces that attract the fitness consumers of today while also remaining nimble to upcoming trends.

Topics of discussion included facility design and layout, equipment selection, value-adds like recovery services, and how to incorporate tech within the four walls.

In case you missed any DISRUPT Gym of the Future videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Omni Fitness From Home to Gym: Connecting Your Consumer

• Adam Maloney, Regional Sales Director Canada / Eastern US, Echelon
• Tim Petzel, Purchasing Manager, Johnson Fitness & Wellness
• Jeff Shipman, Founder and CEO, Believe in Better Solutions
• Moderated by Edward Hertzman, Athletech News

Personal Training in the Wellness Era

• Raphael Konforti, Head of Fitness, 24 Hour Fitness
• John Bauer, Content Developer and Co-Host of “Trainers Talking Truths” podcast, ISSA

Build a Better Gym: Blueprints for the Future of Fitness

• Bryan Green, Founder and CEO, Aktiv Solutions
• Dana Milkie, General Manager, EGYM
• Greg Maurer, Vice President of Fitness and Education, Workout Anytime
• Loryn Huff, National Program Director, Midtown Athletic Club
• Moderated by Edward Hertzman, Athletech News

Less Is More: The Art of Fitness Facility Design

• Bryan Green, Founder and CEO, Aktiv Solutions
• Edward Hertzman, Athletech News

The Hybrid Fitness Revolution: When Going Digital Makes Sense

• Andy Peat, CEO, Fitness On Demand
• John Prior, Franchisee, Snap Fitness EMEA
• Dr. Steve Boring, Fitness Director, Rochester Athletic Club
• Sean Turner, CEO, Les Mills USA
• Moderated by Edward Hertzman, Athletech News

The Future Is Personalized: A New Era for Omnichannel Fitness

• Steven Webster, CEO, ASENSEI
• Neill Broome, Co-Founder, In Motion Wellness Studio
• Stephen Rossi, CEO, Alter
• Moderated by Eric Malzone, “Future of Fitness” podcast

The Fitness Center Reimagined: How Hospitality & Commercial Real Estate Spaces Are Innovating

• Danny Dulkin, VP of Development Services, Arch Amenities Group
• Kayode Agbalajobi, Director of Asset Management, Carr Properties
• Emlyn Brown, Global Senior Vice President of Wellbeing, Accor
• Moderated by Edward Hertzman, Athletech News

Growth Mode: How to Successfully Scale Your Fitness & Wellness Concept

• Jay Siano, Co-Founder, A. Jaybird
• Anne Mahlum, Founder, Solidcore and Back on My Feet; Co-Founder, A. Jaybird
• Moderated by Edward Hertzman, Athletech News

A Winning Feeling: The Art of Building a Top Fitness Brand with Tracy Anderson

• Tracy Anderson, Founder, Tracy Anderson Method
• Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Gym of the Future Content appeared first on Athletech News.

Franchising remains the lifeblood of the fitness and wellness industry.

As part of DISRUPT, Athletech News’ can’t-miss video series, we invited top brands, executives and experts to discuss all things franchising, including how to create a winning fitness and wellness franchise concept, how to scale your brand domestically and internationally, and what to watch for as the space evolves and adapts to new trends and consumer preferences.

Topics of discussion included how to attract high-quality franchisees, navigating the current fraught real estate market, and whether to expand internationally.

In case you missed any DISRUPT 2024 business of franchising videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Rebuilding a Giant: F45 CEO Tom Dowd Talks Turnaround

• Tom Dowd, CEO, F45 Training Group (F45 Training, FS8 Pilates, VAURA Pilates)
• Edward Hertzman, Athletech News

The Golden Touch: HQ’s Role in Scaling Culture & Community

• Amber Burkk, COO, Burn Boot Camp
• Sarah Luna, President, Xponential Fitness
• Mike Tan, COO, SWTHZ
• Brandon Cullen, Co-Founder and Chief Concept Officer, MADabolic
• Moderated by Edward Hertzman, Athletech News

How To Take Your Franchise Brand Global: Licensing, Tech & More

• Jonathan (JJ) Gantt, Co-CEO, Barry’s
• Massi Sardi, VP of Partnerships, Wellhub
• Christophe Collinet, Chief Commercial Officer, LifeFit Group
• Ieuan Owen, Chief Revenue Officer, Xplor Technologies
• Moderated by Edward Hertzman, Athletech News

From Broken to Bulletproof: How Corporate Best Practices Transform Franchise Real Estate

• Jay Siano, Co-Founder and CEO, SABRE
• Douglas Jerum, Principal, SABRE
• Cody Patrick, Co-Founder and CEO, SWEAT440
• Moderated by Edward Hertzman, Athletech News

A Behind The Scenes Understanding of The Business of Franchising

• Jon Canarick, Managing Partner, North Castle Partners
• Marc Magliacano, Managing Partner, L Catterton Flagship Fund
• Robbie Shapiro, Managing Director, York Capital Management
• Moderated by Rick Caro, President, Management Vision

Selling in a Crowded Market

• Chris Appiah, Founder and CEO, The Sales Arms
• Miya El-Masri, Co-Owner, The DRIPBaR San Angelo
• Lisa Pantaleo, Studio Owner, barre3 Long Island City
• Joshua El-Masri, Co-Owner, The DRIPBaR San Angelo
• Alex Eliades, Director of Sales & Site Performance, The DRIPBaR
• Moderated by Tricia Madden, Fit Pro Programming / IDEA World

The post Watch Now: DISRUPT Business of Franchising Content appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Tim Green, chief operating officer at fitness booking management platform TeamUp, joins co-hosts Edward Hertzman and Eric Malzone to break down key trends in the fitness industry, with an eye toward member acquisition and retention.

Green, Hertzman and Mazlone discuss the impact GLP-1 weight-loss drugs may have on the fitness industry, strategies for member acquisition and retention and the importance of human-centric marketing in the era of AI. Watch this episode of “Unscripted” for unfiltered takes on the following:

• TeamUp’s push into the United States fitness market
• Is fitness truly recession proof? 
• Why customer acquisition remains the most vexing problem for operators

Key Talking Points:

• (0:00 – 7:25): Introductions and the importance of networking events
• (7:25 – 11:12) Headwinds and tailwinds in the fitness industry
• (11:12 – 15:18) Can GLP-1s help unlock more fitness customers? 
• (15:18 – 19:32) Pain points for studio operators
• (19:32 – 22:25) The role of customer service in business success
• (22:25 – 26:17) Returning to basics in marketing strategies
• (26:17 – 29:18) Challenges in retaining new clients 

To watch more Unscripted, click here.

The post Unscripted: TeamUp’s Tim Green on Member Acquisition, Retention appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Brandon Cullen, chief concept officer and co-founder of MADabolic, joins co-hosts Edward Hertzman and Eric Malzone to discuss the strength training franchise’s distinct and unapologetic take on the art of brand building.

Cullen, Hertzman and Malzone also dissect the fitness and wellness industry, analyzing the future of boutique fitness, high-value, low-price (HVLP) gyms and luxury health clubs. Their takes are bold and thought-provoking, and they might give you some exciting new business ideas. Watch this episode of “Unscripted” for unfiltered takes on the following:

• The importance of carving a niche for your brand
• Why boutique fitness and strength training are here to stay
• The business dangers of chasing fitness and wellness trends

Key Talking Points:

• (0:00 – 4:46) Introductions and defining a brand identity in fitness
• (4:46 – 14:09) The success of Gymshark and market positioning
• (14:09 – 24:44) The future of boutique fitness, gyms and hybrid models
• (24:44 – 33:52) Ideas for fitness and wellness business models 
• (33:52 – 39:58) Building brands for the long haul
• (39:58 – 43:15) Human accountability in a tech-driven world
• (43:15 – 45:36) The evolution of lifestyle businesses
• (45:36 – 53:57) Embracing change in the modern world

The post Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Spencer Honeyman, chief commercial officer at Vi, joins co-hosts Edward Hertzman and Eric Malzone to discuss how Vi is using AI to improve health outcomes at scale for organizations in the healthcare, fitness, wellness and pharmaceutical sectors. 

Honeyman, Hertzman and Malzone also explore the possibilities, opportunities and potential pitfalls for health, fitness and wellness brands in the era of AI. Some of their takes may surprise you, but they’ll also give you a helpful new perspective on the rapidly evolving world of artificial intelligence. Watch this episode of “Unscripted” for unfiltered takes on the following: 

• The difference between predictive analytics, machine learning and generative AI 
• Why fitness, healthcare and pharma are becoming more intertwined
• How to position your brand to win in the era of AI

Key Talking Points:

• (0:00 – 2:40) Introductions
• (2:40 – 14:52) Understanding enterprise AI and its applications 
• (14:52 – 18:50)  What it’s like working with Vi
• (18:50 – 24:27) Navigating the competitive landscape of AI companies
• (24:27 – 29:05) Perspectives on the future of AI
• (29:05 – 34:18) Economic opportunities and risks in the AI era
• (34:18 – 38:34) Legacy companies vs new entrants in AI
• (38:34 – 51:21) The future of content creation and ownership
• (51:21 – 52:41) AI learning resources for fitness, wellness and health brands

The post Unscripted: Vi’s Spencer Honeyman on the Future of AI appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Devan Kline, co-founder of Burn Boot Camp, joins co-hosts Edward Hertzman and Eric Malzone to discuss the brand’s unique and highly enthusiastic approach to group fitness.

Kline, Hertzman and Malzone explore how Burn Boot Camp builds community through the lens of group fitness, and how this family-oriented philosophy permeates its approach to the business of franchising. Watch this episode of “Unscripted” for unfiltered takes on the following:

• Competing in business and in life
• Why being considered a “cult” isn’t always a bad thing 
• How to create a fitness brand that keeps people coming back

Key Talking Points:

• (0:00 – 5:06) Intro to Burn Boot Camp and its mission
• (5:06 – 10:51) The journey from parking lot to franchise success
• (10:51-16:41) Building a transformative fitness company
• (16:41 – 21:53) Navigating industry challenges
• (21:53 – 40:54) The importance of culture and community in scaling
• (40:54 – 44:29) The Burn Boot Camp book and closing remarks

Watch more ATN podcasts and videos here

The post Unscripted: Devan Kline on the Origins, Growth of Burn Boot Camp appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Bjoern Woltermann, founder and CEO of Katalyst, joins co-hosts Edward Hertzman and Eric Malzone to discuss the promising world of electro-muscle stimulation (EMS) fitness. 

Woltermann, Hertzman and Malzone first explore the history of EMS fitness and its rise in Europe, before diving into the science of EMS and exploring the modality’s recent expansion in the United States, among other topics. Watch this episode of “Unscripted” for unfiltered takes on the following:

• The growth prospects (and limitations) of EMS fitness in the United States
• Why Katalyst is the “Peloton of full-body electro-muscle stimulation,” but smarter
• Is connected fitness dead? …Probably not

Key Talking Points:

• (0:00 – 6:06) Introductions and personal experiences with EMS technology
• (6:06 – 12:45) The science behind EMS and its history
• (12:45 – 20:52) Challenges in introducing EMS to the U.S. market
• (20:52 – 25:37) The role of technology in fitness and motivation
• (25:37 – 30:15) Branding and the fitness experience
• (30:15 – 39:19) Quality and value in fitness products
• (39:19 – 46:36) Targeting the unsuccessful fitness demographic 
• (46:36 – 49:28) Ozempic and fitness: A complementary approach? 
• (49:28 – 52:24) B2B growth and future opportunities

The post Unscripted: Katalyst CEO Bjoern Woltermann on the Magic of EMS Fitness appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Dr. Jeremy Koenig, host of “DNA of Things” and founder of Athletigen, joins co-hosts Edward Hertzman and Eric Malzone for a wide-ranging talk on the interplay between AI, genetic information and our own health and wellness. 

Dr. Koenig, Hertzman and Malzone first discuss the game-changing potential of DNA-informed fitness and wellness before diving into a broader philosophical conversation on the need for humans to take control of their own lives in the age of AI. Watch this episode of Unscripted for unfiltered takes on the following:

• The power of DNA in changing health and wellness outcomes
• Using AI and genetic information to create a personalized health roadmap
• Taking responsibility for your own health and happiness in the digital era

Key Talking Points:

• (0:00-5:37) Introductions
• (5:37-  10:54) The evolution and democratization of DNA and genetics
• (10:54 – 24:08) Understanding genetic information and its impact
• (24:08 – 31:14) Leveraging AI for personalized health insights
• (31:14 – 38:26) The evolving role of fitness coaches
• (38:26 – 45:36) Addressing barriers to fitness participation 
• (45:36 – 48:23) The value of personal responsibility in health
• (48:23 – 52:14) Fears of losing agency in the age of AI 

The post Unscripted: Dr. Jeremy Koenig on DNA, Fitness & Human Agency  appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Dan Uyemura, co-founder and CEO of software platform PushPress, joins co-hosts Edward Hertzman and Eric Malzone for an in-depth look at how technology is changing the business of fitness. 

Uyemura, Hertzman and Malone discuss the origins of PushPress, how the platform designs software to actually work for independent gyms and studios, and how small business owners can change their lives by harnessing tech in the right ways. Watch this episode of Unscripted for unfiltered takes on the following:

• Why fitness brands are better off with software that’s built by fitness industry experts
• The unique pain points of running a gym or studio, and how tech can help
• How gym owners should be leveraging AI now and in the future

Key Talking Points:

• (0:00 – 3:09) Introductions
• (3:09 – 5:48) The origins of PushPress
• (5:48 – 8:58) Challenges faced by independent gym owners
• (8:58 – 18:02) The role of technology in gym management
• (18:02 – 23:30) PushPress insurance and cost savings
• (23:30 – 26:31) The impact of AI on gym management
• (26:31 –30:07) The undesirable effects of private equity in fitness
• (30:07 – 33:00) Common pain points for gym owners
• (33:00 – 38:54) The importance of retention over acquisition
• (38:54 – 41:38) Building a sustainable fitness business
• (41:38 – 51:26) Conclusions and reflections on entrepreneurship

The post Unscripted: PushPress’ Dan Uyemura on the Future of Fitness Software appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Andrew Sugerman, CEO of Centr, joins co-hosts Edward Hertzman and Eric Malzone to discuss how the fitness and wellness brand is innovating on the equipment and content fronts.

Sugerman, Hertzman and Malone discuss Centr’s distinct approach to creating a fitness and wellness ecosystem, including how the brand is expanding its equipment line and partnering with brands like Hyrox to reach more consumers. Watch this episode of Unscripted for unfiltered takes on the following:

• The state of connected fitness post-pandemic
• Creating new commercial and at-home fitness products
• Democratizing access to expert advice

Key Talking Points:

• (0:00 – 1:19) Introductions
• (1:19 – 12:39) Inside Centr’s partnership with Hyrox
• (12:39 – 19:12) Centr’s business strategy and market positioning
• (19:12 – 24:31) Supply chain as a competitive advantage
• (24:31 – 28:19) Navigating post-pandemic fitness trends
• (28:19 – 38:34) The importance of sustainable business models and brand building
• (38:34 – 45:52) Partnership strategies with gyms and studios

The post Unscripted: Andrew Sugerman on Centr’s Brand Evolution appeared first on Athletech News.

Hertzman and Scarborough also touch on Wellness JK’s most exciting products, why efficiency should never be overlooked and the ways gym floors are being reimagined to include recovery. The two also predict where recovery will go in the future and explain the mental and physical factors elevating the wellness market today. 

Watch the full interview for expert commentary on the following:

• The correlation between recovery and retention
• People looking for connection inside their wellness experiences
• Increasing the bottom line with recovery

Key Talking Points:

• (0:00 – 1:14) Introductions
• (1:14 – 3:35) Addressing the wellness boom
• (3:35 – 7:42) Wellness JK’s products and services
• (7:42 – 10:00) Recovery is retention
• (10:00 – 12:00) Real life success stories
• (12:00 – 16:13) Reworking gyms with recovery
• (16:13 – 20:25) Future recovery trends to follow
• (20:25 – 22:39) What’s next for Wellness JK
• (22:39 – 29:05) Mental and physical drivers for the wellness space 
• (29:05 – 33:31) The democratization of wellness
• (33:31 – 34:19) Wrap up

The post Fireside Chat: Brynn Scarborough on Recovery Trends appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Kristen Holmes, global head of human performance and principal scientist at health and wellness wearable Whoop, joins co-hosts Edward Hertzman and Eric Malzone to discuss the latest research in human performance, with an eye toward how you can use these insights to live better.  

Holmes, Hertzman and Malzone dive deep into the art and science of performing your best, including leveraging data to guide you along the way. Watch this episode of Unscripted for unfiltered takes on the following:

• Optimizing your lifestyle to work with your body’s biology, not against it
• How to train for peak performance and longevity
• When to push through stress, and when to dial it back

Key Talking Points:

• (0:00 – 8:03) Introductions 
• (8:03 – 16:07) The importance of mental health and circadian rhythms
• (16:07 – 24:12) Navigating the challenges of modern life
• (24:12 – 30:42) Understanding stress: adaptive vs maladaptive
• (30:42 – 40:07) Tracking metrics for longevity
• (40:07 – 44:24) The role of lifestyle in performance
• (44:24 – 47:40) Research opportunities and future directions

The post Unscripted: Whoop’s Kristen Holmes on the Science of Living Better appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Alexandra Zatarain, co-founder and vice president of brand and marketing at Eight Sleep, joins co-hosts Edward Hertzman and Eric Malzone to discuss the brand’s revolutionary approach to the science of sleep. 

Zatarain, Hertzman and Malzone discuss the origins of Eight Sleep, how the brand is working to change the way people sleep through innovative products like its Pod system, and the concept of “sleep fitness,” or the idea that we can improve our sleep quality through deliberate practice and technological innovation. Watch this episode of Unscripted for unfiltered takes on the following:

• Why many Americans struggle to get quality sleep, and how tech can help
• Disrupting the tired market for sleep solutions 
• Why beds could become the ultimate preventive health devices 

Key Talking Points:

• (0:00-1:14) Introductions
• (1:14-4:42) Advancements in sleep tech
• (4:42-9:17) Bringing sleep tech to the market
• (9:17-12:34) Investing in better sleep quality
• (12:34-18:07) Sleep fitness and the journey to better sleep
• (18:07-24:22) New features in the Eight Sleep Pod 4
• (24:22-26:38) Educating the market about sleep
• (26:38-31:50) Commercial opportunities in the hospitality industry
• (31:50-37:01) The power of data and AI in personalizing sleep
• (37:01-42:38) Changing your behavior for better sleep
• (42:38-49:39) Managing competition and building a strong brand

The post Unscripted: Eight Sleep’s Alexandra Zatarain on The Rise of Sleep Fitness appeared first on Athletech News.

Hertzman and Watkins also touch on the importance of good customer service in today’s day and age as well as getting a return on your experiences, rather than just your investments. The pair also go over real-life situations where digital signage made a difference at gyms and explain the concept’s monetary and administrative potential. 

Watch the full interview for expert commentary on the following:

• Misconceptions about digital signage
• Assisting local businesses
• Low-lift retention

Key Talking Points:

• 0:00 – 1:16) Introductions
• (1:16 – 5:19) Impact of digital signage and aesthetic
• (5:19 – 7:00) Developing specific strategies with brands
• (7:00 – 11:25) How digital signage spurs retention
• (11:25 – 14:02) Putting ads you control in gyms 
• (14:02 – 16:50) Handling tech support and installation
• (16:50 – 19:49) Making local businesses top of mind
• (19:49 – 23:17) DRS success stories
• (23:17 – 24:24) Wrap up

The post Fireside Chat: Digital Revenue Systems’ CEO Taylor Watkins on the Power of Digital Signage appeared first on Athletech News.

Cork and Hertzman speak on how Xponential assists BFT as its parent company, the brand’s distinct franchising principles and its partnership with HYROX. The two also break down what’s behind some of BFT’s most impressive metrics, such as its weekly member attendance, in this detailed and informative sit down.

Watch the full interview for expert commentary on the following:

• Scaling domestically vs abroad
• Not investing in fads while still being adaptable
• Importance of building community

Key Talking Points:

• (0:00 – 0:52) Introductions
• (0:52 – 4:08) Explaining BFT’s early growth
• (4:08 – 6:48) Cultural differences in fitness 
• (6:48 – 12:18) Xponential’s role with BFL
• (12:18 – 14:58) Monitoring consumer preferences 
• (14:58 – 19:03) What drives BFT’s engagement
• (19:03 – 27:57) Turning growth challenges into opportunities
• (27:57 – 30:10) Predicting BFT’s future
• (30:10 – 33:56) Thoughts on future of boutique fitness

The post Fireside Chat: Body Fit Training’s Duncan Cork on Scaling a Global Fitness Franchise appeared first on Athletech News.

In this latest “Fireside Chat” video, Sweat440 CEO Cody Patrick and Chief Brand Officer Matt Miller join Athletech News Founder and CEO Edward Hertzman to discuss their brand’s goals and growth since its launch in 2018. Patrick and Miller also explain how Sweat440 stands out within the increasingly saturated boutique fitness industry and their specific ambitions in it. 

The three go on to examine the benefits of establishing convenience for consumers, integrating technology with staff and how Sweat440 and its franchisees can “win together.” Topics such as geographical franchising strategies and the importance of building a virtual community are touched on as well in this exclusive sit-down. 

Watch the full interview for expert commentary on the following:

• Establishing unique selling points
• Building franchisee and franchisor relationships
• Mindful tech integrations

Key talking points:

• (0:00 – 3:46) Sweat440’s purpose and origins 
• (3:46 – 6:00) What makes Sweat440 different
• (6:00 – 10:57) Economic benefits of accessibility
• (10:57 – 12:51) Staff structure evolution
• (12:51 – 16:55) Franchising breakdown
• (16:55 – 18:22) Growing amid COVID
• (18:22 – 21:09) Future outlook and wrap up

The post Fireside Chat: Matt Miller and Cody Patrick of Sweat440 on Franchise Growth and Future Vision appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Sam Miller, founder and CEO of Proteus Motion, a revolutionary strength measurement system that tracks users as they perform 3D resistance training movements, joins co-hosts Edward Hertzman and Eric Malzone to discuss his brand’s origin and growth, along with its ability to make an impact in various fitness-related businesses. 

Miller, Hertzman and Malzone discuss Proteus Motion’s role in Netflix’s “Quarterback”” docuseries, how Proteus leads to physical improvements in its users and the relationship between sports and fitness. 

Watch this episode of Unscripted for unfiltered takes on the following:

• Marketing in connected fitness.
• How to make high-end tech accessible to everyone.
• Strength training in relation to longevity.

The post Unscripted: Proteus Motion CEO Sam Miller on Measuring Strength & Power appeared first on Athletech News.

In this latest “Fireside Chat” video, MADabolic Co-Founder and Chief Concept Officer Brandon Cullen joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s unique and highly effective approach to fitness, from its emphasis on barbell-free strength training to the way MADabolic builds culture and grows its franchise business.

Cullen and Hertzman discuss how MADabolic came up with its particular blend of group strength and conditioning, MADabolic’s secret sauce when it comes to franchising, and why hospitality is the best member retention tool, among other topics. Watch the full interview for expert commentary on the following:

• How to identify and nurture your core customer 
• What to make of current negative headlines in fitness franchising 
• The benefits of opening studios in “tier two cities”

Key Talking Points:

• (3:27- 11:05) Effective strength training in a group fitness format
• (11:05 – 18:36) MADabolic’s unique approach to the member experience, including its on-time policy
• (18:36 – 26:40) Being strategic about the use of technology
• (26:40 – 33:18) Honesty and transparency in the franchising industry
• (33:18 – 46:29) Why MADabolic isn’t yet in markets like NYC or LA

The post Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training appeared first on Athletech News.