As the modern fitness age begins to take form, gyms and fitness studios are reaching out by the many to offer new modalities, benefits and methods of application. Few, if any, are going further than iFIT, the global fitness technology company. 

iFIT, Inc., with support from its commercial equipment division Freemotion Fitness, has an extensive history of making versatile digital fitness options available to a wide audience, most recently with its AI Coach and new suite of smart machines. In doing so, iFIT has solidified itself as a leading facilitator of hybrid fitness. 

Hybrid fitness is the concept of working out in different environments whether you are at home, at a gym, or on the go, integrating both in-person and digital elements. This approach allows individuals to participate in a range of activities — such as strength training, cardio, and yoga—through live classes, on-demand videos or virtual sessions. By leveraging technology for personalized fitness plans, hybrid fitness fosters community and accessibility, making it easier for people to maintain an active lifestyle.

“Hybrid fitness” is also about more than your environment, it represents the different ways you can tackle your wellbeing. iFIT intentionally goes beyond standard fitness with its content, touching on an abundance of factors like mental health, general fitness education and more. 

Addressing Mental Health

More than one in every five adults in the United States lives with some sort of mental illness, according to the Centers for Disease Control and Prevention (CDC). It would be a miss not to address the connective tissue between the body and mind. As a sector that looks to improve population health, the fitness industry has both a responsibility and an opportunity to play a vital role in this growing issue.   

As well as providing safe and supportive spaces for people to exercise, creating inclusive environments and training staff to be more aware of their members’ mental health needs, the fitness industry can also harness technology in these efforts.  

For iFIT, addressing wellbeing is top of mind. The brand works to establish a community feeling with engaging and supportive workout content. Take its Heart to Heart series for example, which takes users on a walk with iFIT trainers who share the ups and downs of their personal stories of overcoming hardship.

“iFIT’s trainers connect users at a human level with content series like Heart to Heart,” said Kelly Fuson, iFIT Senior Director of Global Marketing, Commercial. “This is something you could do in the gym, on a cardio machine at home, or outside in nature.”

Additional series that help to address wellbeing include the Anxiety: Work It Out Series with iFIT Guide Dr. Jarrod Spencer, which shares anxiety-relieving advice during virtual walks through the Caribbean and the Climbing to the Top Series with iFIT Trainer George Hincapie, which takes you to the peak of the legendary Haleakalā Volcano and includes stories of mental resilience. 

Wellness IQ

The concept of a Wellness IQ has come up more recently as a way to measure how savvy an athlete may be at understanding their own fitness and wellbeing and how to improve it. It acknowledges that we are all on a unique journey and discovering what works for each individual and how to go about doing it properly, whether it be stretching, strength, or cardio.

iFIT offers users a very inclusive experience, no matter their level of fitness. For those who might be intimidated at first in gym environments – and would perhaps prefer a more remote setting in which to take the first steps of their fitness journey – iFIT provides beginner-friendly and convenient workout options that can help individuals make the most of their gym memberships over time as they gain more knowledge and confidence. 

“The beauty of iFIT is that it allows people who might be new to fitness or just starting their journey to accomplish a specific goal become more confident with different types of workouts and techniques at their own pace and in any setting they feel comfortable in,” said Fuson. “The ultimate goal is to serve an athlete at each step of their journey, one that hopefully has them maximizing their gym, studio, or even corporate fitness center through content that comes to life on our Freemotion cardio machines or through strength training with our GENESIS cable machines.”

iFIT’s open and versatile form of educational content combined with its high-quality machines paves the way to an evolved, more fitness-literate world. 

“A goal of ours is to either be a gateway to hiring a personal trainer, or help augment an existing personal training plan by filling in the gaps in between sessions, and over time increase an athlete’s Wellness IQ,” Fuson added. 

Hybrid Fitness Appeals to All

Consistent gym goers, moderate fitness enjoyers, those who like to experiment with new modalities or just casual consumers all stand to benefit from iFIT’s Hybridization, as the brand offers features catering to all consumer identities. 

Today, however, those who lead a balanced lifestyle between physical, nutritional and mental wellbeing and those who continually evaluate new fitness programs, products and services are experiencing the most growth year-over-year, according to iFIT.

The needs and wants of modern fitness consumers are changing. An increasing number now look to improve their overall health and wellbeing – including mental health – rather than to purely build muscle. With its inclusive approach and huge variety of options that cater to people of all ages and backgrounds, iFIT offers the perfect hybrid solution to fitness operators – no matter who their members are. 

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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The global wellness market is projected to grow to nearly $9 trillion in 2028 as consumers embrace new ways of living, moving and being.  

This is good news for the fitness industry, which is enjoying increased foot traffic at gyms and strong member engagement numbers, although getting more Americans involved in fitness remains a vexing problem.

The rise of longevity services, GLP-1 weight-loss drugs and holistic wellness presents massive opportunities for fitness brands, but also exposes the industry to increased competition from new entrants. Meanwhile, the popularity of strength training is reshaping the way gyms look across the globe, while the rise of AI begins to transform the way fitness brands do business.

To get you ready for a new year, Athletech News breaks down the top fitness and wellness trends to watch in 2025:

• 

  Longevity & Recovery Become Big Business

  The longevity movement took off in 2024 as medical professionals, influencers and everyday wellness enthusiasts alike became enthralled with the idea that scientific breakthroughs and lifestyle choices can help people live better, for longer. 

  Amid this backdrop, longevity and recovery services are steadily making their way inside gyms, health clubs and studios. High-end brands like Life Time and Equinox now offer their members access to services including weight-loss support, biomarker blood testing and personalized health plans (for an extra fee), pushing us closer to a reality where the gym replaces – or at least competes with – the doctor’s office. 

  On the more modest end of the pricing spectrum, high-value, low-price (HVLP) gym chains including Crunch Fitness, Chuze Fitness, EōS Fitness and others are adding recovery modalities like infrared saunas, along with “recovery rooms” stocked with massage guns, massage chairs and more. With premium memberships at HVLP gyms available for $40/month or less, it’s becoming easier than ever to get a holistic wellness experience at your local big box. 

  The rise of longevity isn’t relegated to gyms and studios, either. Wellness and longevity centers are popping up across the United States, offering everything from GLP-1s to cryotherapy to testosterone replacement therapy (TRT). Restore Hyper Wellness is the leader with over 200 locations, but emerging brands like Next Health, Serotonin Centers, Lindora and Humanaut Health are projecting growth in the years ahead.

  Direct-to-consumer longevity is big business, too. According to a survey conducted by YouGov, 45% of Americans say they’re taking supplements to fight the aging process. Timeline, a maker of supplements with an active ingredient designed to slow aging at the cellular level, raised $66 million in funding in early 2024. 

  Those bullish on the science of longevity believe the movement is just starting to gain a critical mass in America. 

  “Today, when I talk to people about slowing down aging, nine out of 10 are telling me, “I shouldn’t be doing it,’” Anar Isman, the CEO of longevity startup AgelessRx, told ATN. “I envision a world in five to 10 years where that’s going to completely flip on its head, where nine out of 10 people are going to be saying, ‘You don’t want to slow down aging? What’s wrong with you?’”

• 

  Fitness Wearables Evolve Into Healthcare Companions

  Fitness wearables are more popular than ever – nearly half of all consumers surveyed by McKinsey reported having purchased a fitness wearable at some point in time. Wearables have also come a long way from the days of simply tracking steps and calories burned from workouts. 

  As tech advances, wearable makers are envisioning a future where your smartwatch, smart ring or other tracking device becomes your personal health companion.

  Smart ring giant Oura acquired metabolic health company Veri earlier this year and has partnered with Dexcom, makers of the first FDA-cleared over-the-counter continuous glucose monitor (CGM) device. Oura and Dexcom are working to create an ecosystem where users can understand how their glucose levels interact with metrics like activity, sleep and stress. Oura is also highly active in women’s health, adding features like Cycle Insights and Pregnancy Insights, along with perimenopause features. 

  “Wearable tech is for anyone who wants to better understand the state of their health and live more optimally, for longer,” Oura CEO Tom Hale has said. 

  Garmin is also working to make its smartwatches part of the future of healthcare, something the brand has termed “smartwatch-enabled digital health.” Thanks to Garmin Health, Garmin wearables have been part of more than 1,000 research studies in areas including sleep, well-being, rehabilitation, physical activity, and disease management. 

  Not to be outdone, Apple has also signaled its ambitions to play a bigger role in healthcare in the years ahead, with Apple Watches at the forefront. 

  “It’s clear to me that if you zoom out way into the future, and you look back and ask what Apple’s biggest contribution was, it will be in the health area,” Apple CEO Tim Cook told “Wired” in December. 

• 

  Strength Training Is Here To Stay. Pilates Might Be, Too

  We named strength training as one of our trends to watch in 2024, and the modality has only increased in popularity since then. Appreciated for its anti-aging, functional and metabolism-boosting benefits, strength training is everywhere, from gyms to TikTok. Even Peloton has embraced the modality, releasing a dedicated strength training app in hopes of bringing more fitness fans into its ranks.

  Big-box gyms across the country are racing to add strength training equipment like Olympic lifting platforms and other free weights to their fitness floors while ditching cardio equipment. Some gyms are even rethinking their group exercise offerings to account for the rise of strength – Vasa Fitness will introduce Studio LFT, a group-based strength training class featuring power racks, benches and plyometric boxes, in early 2025.

  Strength training isn’t just lifting heavy weights, though. Pilates’ surge in popularity over the past few years is thanks in no small part to a rise in awareness around the benefits of strength training. Functional fitness concepts like Pvolve have also become highly popular since the pandemic, buoyed by women embracing strength training in larger numbers than ever before.

  Pvolve president Julie Cartwright believes strength training is here to stay since people are becoming more aware of the science-backed benefits of adding muscle, especially for longevity.

  “I really do think it’s education in the marketplace,” Cartwright told ATN when asked about strength training’s rise and staying power. “Post-COVID, we’re all taking a more active role in our own self-care, in living better, longer. There’s (more) messaging about the importance of muscle mass and what it does for your longevity and health span.”

• 

  Will AI Impact Fitness Experiences?

  AI is changing the world, but will it actually change the way we work out?

  Much has been made in fitness industry circles about the promises (and potential nightmares) of artificial intelligence, but if you ask most gym-goers, the way they participate in fitness probably hasn’t changed too much since before the emergence of ChatGPT.

  “I think much of the AI application in the gym space has been somewhat overhyped,” Matt Wright, the vice president of growth and development at gym chain Healthtrax Fitness & Wellness, has told ATN.

  Can the fitness industry make AI a bigger part of the in-gym experience? Should it?

  Future is using AI to democratize access to virtual personal training, Lumin fitness has big expansion plans as the world’s first AI-powered boutique fitness studio and at-home fitness brands like Tempo and Tonal are using AI to make strength training effective and easy for newbies and fitness buffs alike.

  But as we head into 2025, those brands remain the exceptions rather than the norm. Despite this, some insiders believe it’s just a matter of time before the gym is transformed by AI and other tech.

  “I think in the next 5, 10, years in the U.S., you’re going to see transformative changes within gyms, where technology and AI – and personalization of training programs – is going to take place,” Marc Magliacano, a managing partner at private equity firm L Catterton, said during ATN’s DISRUPT 2024 video series earlier this year.

  If Magliacano’s AI prediction comes to pass, it could spell bad news for real-life personal trainers.

  “Unfortunately, I believe that personal training from a human perspective will be under review, frankly, just to say it nicely,” he said.

• 

  Investors Are Bullish on Fitness Again

  The fitness and wellness industry has rebounded quite nicely from the pandemic, and investors are taking notice.

  2024 was marked by high-profile deals including L Catterton’s acquisition of Solidcore and the firm’s investment into fitness tech brand EGYM, as well as the mega merger between Anytime Fitness parent company Self Esteem Brands and Orangetheory Fitness.

  Meanwhile, private equity groups continue to pour money into large franchisee groups, enabling sophisticated operators to create large portfolios of franchised gym brands in systems including Crunch Fitness, Planet Fitness and Anytime Fitness.

  Consolidation is also happening at the corporate level as larger fitness brands buy up smaller ones. Barre3, a barre fitness franchise brand with around 200 locations nationwide, has acquired competitors including The Barre Code and Barre Centric, while gym giant LA Fitness acquired XSport Fitness earlier this year.

  Experts have told ATN they expect to see more big-time investments in fitness brands in 2025 as people embrace health and wellness – and as the industry moves further away from the carnage of the pandemic.

  “2025 is going to be a huge year for fitness” in terms of deal-making, Jeremy Hirsch, head of franchise and multi-unit services at Houlihan Lokey, predicts. “You’re going to have a lot of investors spending a lot of time on this category.”

The post The Fitness & Wellness Trends To Watch in 2025 appeared first on Athletech News.

Technology has certainly advanced all areas of life, but its reach and impact on the fitness and wellness industry are still in the early stages. It’s an area where leading brands are poised to transform the member experience.

Fit:match may have set out to serve the fashion sector, but the company’s advanced 3D body scanning technology now sees a massive opportunity in fitness. Sensing the increased demand and interest in hyper-personalized health and fitness data, Fit:match and its patented platform are ready to change the gym game.

Using the ultimate trifecta — augmented reality, artificial intelligence and 3D technology — Fit:match allows fitness trainers to quickly obtain and analyze comparative data and insights on the 3D shape of clients, providing them with a visual representation.

“Fit:match creates a digital twin of a person’s size and shape – their physique – which has not been available to the masses until now,” explains marketing director Hillary Littleton. “This opens the door for fitness enthusiasts and athletes to literally look at their body composition, fat and muscle mass, asymmetries and more, which in turn unveils limitless opportunities for trainers and gyms. Imagine being able to show a client who is on a weight loss journey their progress in this way.”

Not only does Fit:match drive engagement with the ultimate personalized experience, but gyms can also use the data to track trends, member needs, upsell or offer merchandise discounts to clients meeting their goals.

“Providing hyper-personalized data that’s different from the gym next door will win,” Littleton points out. “Further, you’ll be the gym that facilitates the best results for members because trainers can be more precise in delivering personalized plans.”

How Tech is Enhancing, Not Replacing, Personal Trainers

As fitness and wellness consumers see emerging technology offering groundbreaking ways to put them on the path to better health, the fitness industry and its dedicated personal trainers need not worry about being replaced. After all, the fitness business has been (and will always be) a people-driven industry, and making personal connections with club members and clients will always be a differentiating factor.

Look no further than Future, a digital personal training platform that has released an AI-driven tool, Assistant Coach, to empower fitness coaches to take their business to the next level. This new function allows coaches to create workout plans and send voice or text messages to clients.

“Future’s AI actually promotes more thoughtful and meaningful human interactions,” Future’s co-founder and CEO Rishi Mandal says. “It allows the coaches to focus on the human relationship and also scaffolds for it, suggesting workouts and insights to the trainer based on what workouts users have liked, personal interests, work and travel plans, times of the day/week you’re most receptive, etc.”

Future’s Assistant Coach trained on tens of millions of text conversations between personal trainers and their clients, along with roughly one million custom workout programs, thereby exceeding general-purpose AI models, such as OpenAI.  

“Large, general-purpose models are great at some things, but are rarely used for high-value use cases,” Mandal explains. “For instance, you wouldn’t let ChatGPT drive your car for you. Instead, we tend to rely on models that are trained on real-world driving data to power-assisted cruise control or self-driving functions. Similarly, Assistant Coach includes specialized AI agents that are built to help interpret a member’s needs, bank a memory about a member, design custom training plans, and so on.” 

While Future’s technology gives personal trainers the ability to not miss a beat, Mandal says the most profound aspect is that it brings coaching, one-on-one expertise and accountability to more consumers than ever before.

Halotherapy Solutions: Pioneering Wellness & Redefining Recovery  

Although the “Gym of the Future” may bring personalized, cutting-edge technology to mind, it should not be overlooked that fitness consumers are also looking for holistic wellness solutions.

Enter Halotherapy Solutions, a wellness brand designed to give fitness and wellness operators a unique therapy and recovery offering. The company has tripled its business since 2021, with CEO Steven Spiro noting that Halotherapy has relished the post-pandemic demand for wellness, ready to serve with its innovative products, such as the HaloSauna.

“With the demand for wellness growing, ‘typical’ wellness facilities began to add more modalities like we offer,” Spiro explains. “Plus, and maybe more significantly, ‘non-traditional’ facilities are evolving to become more ‘wellness centers.’ We’ve seen huge growth in a variety of verticals like spas, gyms, tanning salons, yoga studios, wellness real estate communities, senior living, and more.”

The brand recently launched HaloRestore & Recovery — the first and only series of programs that blend salt therapy with its Restore and Recovery equipment, including popular therapies such as red light, cryotherapy and cold plunge.

Keeping a pulse on the wellness sector, HaloRestore & Recovery was born not just out of necessity, but at the urging of the health and wellness industry. 

“I have been in the Halotherapy space for about a decade and have seen a shift throughout the years,” Halotherapy CRO and program creator Lisa Semerly explains. “The industry has moved into ‘next generation’ salt therapy, stacking or layering multiple modalities together in one unit to customize the guest’s experience while at the same time maximizing the return on investment per square foot for the facility owner. Taking that one step further and keeping pace with the current environment, HaloRestore & Recovery was conceived last year.”

Halotherapy has given operators the ability to offer advanced recovery options while being mindful of space requirements. Perhaps more importantly, it gives fitness operators the chance to truly serve the majority of their members. As Semerly points out, one in every three athletes experiences some form of exercise-induced asthma, making it difficult for members to hit their personal fitness goals.

“If your respiratory system is run down or under attack and you can’t breathe, your workouts are going to be less effective,” Semerly explains. “Salt therapy alone expands the airway for increased lung function and increased oxygen saturation. It helps with muscle endurance and strengthens the abdominal wall for increased lung capacity and oxygenation.”

And, as consumers become increasingly intrigued by holistic wellness therapies, Halotherapy’s newly patented Vitality Booth Plus serves as the ultimate engagement tool for operators. The Vitality Booth Plus is a multi-function chamber that blends salt and red light therapy — a winning wellness combination.

“What makes the Vitality Booth Plus so effective and unique is the science,” Semerly says. “The inspiration behind it came from one of our partners and salt therapy enthusiasts who owned a World Gym. He was looking for a game changer in the fitness space to include red light and salt therapy and understood that red light in the presence of salt crystals creates a far more effective experience for both.”

In addition to aiding recovery and respiration, the Vitality Booth Plus addresses skin health with anti-aging, wrinkle reduction and even weight loss and mood enhancement.

The future looks bright for Halotherapy, especially as consumers become more health-conscious and seek ways to support longevity.

“We learned a lot in a post-COVID world,” Semerly adds. “More and more folks are taking self-care much more seriously. Those who take health and fitness seriously have realized that without a true recovery component, burnout, injury, and less effective workouts are inevitable. Halotherapy will continue to be part of the conversation in the fitness community well into the future.”

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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College athletes are getting in on the popular worlds of wearable technology, artificial intelligence and crypto. 

Cudis, makers of an AI-powered smart ring that allows users to control their own health data and earn rewards for physical activity, has signed a one-year partnership with UCLA Athletics.

With the partnership, Cudis will get its rings into the hands of UCLA athletes and other students through campaigns including in-game promotions. Cudis will also pursue name, image and likeness (NIL) deals with UCLA athletes in sports including football, women’s gymnastics, and men’s and women’s basketball, tennis and golf. 

“This collaboration holds special meaning for us as we give back to the community that helped launch our vision,” said Edison Chen, the CEO of Cudis and a UCLA graduate. “By empowering UCLA’s student-athletes with our innovative tech, we’re not just improving their performance and health, we’re introducing them to the transformative power of blockchain and crypto, rewarding healthy habits along the way.”

Launched earlier this year, Cudis rings are built on the Solana blockchain platform and are powered by AI and Web 3 tech. Similar to popular smart rings from Oura and Samsung, Cudis rings track health metrics such as heart rate, sleep, stress and calories burned. Cudis also offers an “AI Coach” feature that provides personalized health insights.

The company has sold over 10,000 units since its rings first went on sale in April, and its online community has around 100,000 members. In September, Cudis raised $5 million in a seed funding round led by Draper Associates. 

Can the Blockchain Revolutionize Wearables?

Cudis’ partnership with UCLA comes as demand grows for fitness and wellness wearables, especially among young consumers. The company cited data that 35% of Gen Z consumers use wearables daily to track their health. 

Among wearables, the smart ring market in particular is heating up, with market leader Oura just raising $200 million at a $5.2 billion valuation and tech giant Samsung recently launching the Galaxy Smart Smart Ring.

According to Chen, two things separate Cudis from brands like Oura and Samsung: a reward system that encourages physical activity and the blockchain, which allows Cudis to safeguard its users’ health data. 

On the rewards front, Cudis users can earn points for engaging in healthy habits and actions, which are tracked by the ring and redeemable for exclusive rewards, including cryptocurrency airdrops. 

Cudis also uses cryptographic signatures, IPFS storage and blockchain verification to safeguard users’ health data. The company says this gives users “complete ownership” of their data.

Data as Currency

Chen argues that Cudis users benefit from a higher level of data privacy than they’d get with wearables like Oura, Whoop or the Apple Watch (these brands have data-privacy policies, although they don’t use blockchain verification). 

“Once you put the data on the chain, your data becomes your asset,” Chen told ATN. “This is the first time that users can actually own their health data as an asset. Whoever wants to use your data needs your approval – even us.”

In time, Chen says Cudis users will be able to monetize their own health data, including potentially selling their data to companies who may want to purchase it for research or marketing purposes. 

“Our data can actually be worth up to $5,000 every year,” Chen believes. 

Big Ambitions

Earlier this month, Cudis launched its second generation smart ring model, the Cudis 002 ($349), which offers up to 10 days of battery life, five meters of Bluetooth connectivity and is waterproof up to a depth of 50 meters. 

Cudis aims to sell one million smart rings and grow its online community to at least 5 million members in the years ahead, Chen told ATN. 

However, he’s quick to point out that the brand’s long-term mission goes beyond sales targets. 

“We want people to realize how important and how valuable their data is,” Chen said. “We want people to know your wellness data is an asset just like your house. If you can rent your house to get paid, you can do the same thing with your data.”

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Artificial Intelligence. Two words. AI. A concise two-letter acronym. Neither were part of the fitness industry’s conversation just a few short years ago, but what was once seen as a long-term prospect is now rapidly disrupting nearly every industry and unleashing potentially monumental impacts.

Many anticipate AI’s impact on the fitness industry to be profound, possibly triggering a paradigm shift, and changing the way we deliver and receive health and wellness information and content. It has the capacity to revolutionize everything from user experience and gym management to coaching acumen to nutrition counseling to how well we understand our bodies. The list goes on.

But, how many fitness brands are genuinely embracing AI with meaningful initiatives and purpose today? To what extent are they integrating it, and do these users see it reshaping the fitness industry in the future?

Athletech News delves into this discussion, gathering insights and perspectives from numerous brands across different sectors of the industry.

AI Trailblazers

Hyperhuman has been leveraging AI since 2020 to power video production for health and fitness companies in two ways.

“Our AI automatically processes and extracts exercises from existing footage, saving companies countless editing hours, and allowing them to build vast, reusable exercise libraries in record time,” said Hyperhuman co-founder and CEO Bogdan Predusca.

“Secondly, we utilize AI to assist content production and even generate the foundation for video workouts and entire programs, which empowers companies to create a more diverse and personalized content offering,” he said.

Predusca says ultimately, they are streamlining production so companies can focus on their core competencies, creating diverse content that caters to a wider audience and personalizing the experiences, leading to better engagement and results.

Lumin Fitness, which dubs itself “The World’s Smartest Fitness Studio,” uses AI to power the entire fitness experience for members.

When you walk into a Lumin Fitness studio, you are literally interacting with the space. Through sensor technology to track physical movement paired with their app, the studio automatically checks members in, directs them to their dedicated station, and guides and motivates them safely and effectively through their workout.

Founder Brandon Bean says their hyper-personalized approach serves the digital natives who were born with a cell phone in their hand.

Their proprietary operating system, the Lumin OS, integrates the latest in artificial intelligence, spatial augmented reality, gamification, motion tracking and personalized audio.

“The system offers the most intelligent, interactive, and individualized fitness experiences in the world,” explained Bean.

EGYM is on a mission to make the entire gym “smart” by leveraging tools like AI, gamification and other tech features.

Early in 2024, EGYM unveiled a new innovation that collects member workout data, learns from that data, and then applies it to the entire fitness floor and beyond. The feature promises to elevate and personalize a user’s individual workout experience as the AI learns from their exercise habits and creates a unique training plan accordingly.

“We want to make the whole gym ‘smart’,” said EGYM North America general Manager Dana Milkie. ”By understanding members’ preferences, their goals, and experience levels and combining it with the data we are able to track on our platform, we can deliver a workout tailored to the member and the operator’s facility.”

Right on the heels of this, the fit tech company debuted EGYM Genius, an AI-powered software that develops accurate, adaptable and personalized training plans leveraging user goals and billions of data points. With its ability to link strength equipment, free weights, cardio and more by different suppliers, the software connects entire gym floors. 

“We’re working on a base of over 7 billion data points we’ve collected over a decade,” said John Ford, EGYM chief product officer. “Dynamic plans are only possible with a product like Genius, which takes into account everything we’ve tracked up until the moment that you press start.”

The studio management software platform Walla uses AI to enhance time efficiency for clients and boost customer retention.

“AI helps our customers to quickly build communications with AI-generated text and images and to also get answers faster than ever,” said Walla co-founder and CEO Doug Hecht. “We’re experimenting currently with how AI can increase retention by identifying risk factors that could indicate someone is likely to quit. And for franchises, through AI we can automatically surface key metrics to support their growth with new site location selection based on demographic insights, behavior analysis, and LTV (lifetime value) prediction.”

Body scanning tech leader, Evolt is using AI-driven analytics to provide deeper insights into individual health markers, enabling tailored fitness and nutrition plans. Evolt will continue to expand its use of AI by incorporating more advanced predictive analytics and machine learning algorithms.

“As we move forward, Evolt plans to expand its use of AI by incorporating more advanced predictive analytics and machine learning algorithms,” said Evolt’s head of research and development Kylie Zimmerle, “We aim to create a more interconnected ecosystem that seamlessly integrates data from various sources, providing holistic health, fitness, and wellness solutions, all while maintaining the accuracy and science-based outcomes our customers expect from Evolt.”

Apps Get In on AI Action

Macro counting app, Macrostax makes their meal planning smarter with the use of AI.

“The app can suggest foods similar to those a person has already eaten or what is available in their kitchen,” said Lindsey Love Jenks, Macrostax founder. “This keeps the options dynamic while customizing them to a person’s likes and dislikes. This was not possible before AI.”

Life Time broke new ground in June, partnering with Microsoft to launch L.AI.C (pronounced lay-see), an AI-driven companion for its members that is housed within the Life Time member app. The luxury athletic country club operator has tapped Microsoft’s AzureOpenAI Service for the new feature, which is rolling out to beta users.

The first version offers quick answers to basic questions such as club descriptions, hours and offerings of its 170+ clubs while future editions of L.AI.C will provide personalized class suggestions, assisted class and court reservations, tailored workout programs, answers to wellness-related inquiries, and connect members to online and in-club resources.

“AI advancements are unstoppable, and we’re embracing this opportunity to provide our members with experiences that will only get better and better –  just as we have committed from the start,” Life Time founder and CEO Bahram Akradi told Athletech News.

Future is a personal coaching fitness app that’s harnessing AI to enable its world-class coaches to be more effective, efficient, and precise with their work.

This company has invented a constellation of AI agents that help coaches generate and adapt training plans, craft thoughtful and effective human interactions, and remember key details about every client’s preferences, goals, plans, and life circumstances.

“Our company is built on one single insight: people move people,” said Future co-founder and CEO Rishi Mandal. “We believe it takes a coach, a trainer, or a community to achieve this and we are layering in tech to drive consistency in workouts and recommend best approaches. This frees up time to spend more time on relationship-building, which is so critical for guiding members to their best outcomes.”

The Impact of AI on Fitness: Who Stands To Gain?

When asked who will be impacted most by AI all entities emphatically agree that the human interaction element is still critical, and that both consumers and companies will be impacted.

According to Predusca, companies will benefit from AI by streamlining costs, enhancing content quality, focusing on unique selling propositions, and expanding their reach to new audiences.

“This results in a true omni-channel presence that enhances operational efficiency,” he said. “For consumers, AI promises a more personalized fitness journey. It will deliver content tailored to individual goals, preferences, and health data, making workouts more engaging, enjoyable, and effective.”

Bean highlights that in boutique fitness, where human interaction is crucial, AI complements rather than replaces this element.

“The technology behind the Lumin OS supports operators and coaches by allowing them to concentrate on building community and providing an even more personalized experience for members.”

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post Fitness Meets AI: Transforming the Industry From Within appeared first on Athletech News.

Endorphins Studios has launched as a next-generation content production company for health and fitness brands, the result of a partnership between Endorphinz, a fitness media company, and Extel, an agency in gaming, extended reality (XR) and AI development.

Endorphins Studios will create immersive and personalized content experiences for health and fitness brands and creators, including video and photo production, AI content creation, game design, interactive learning simulations, and experiences in virtual (VR) augmented (AR) and mixed reality (MR).

“Endorphinz provided best-in-class media production to over 75 fitness brands while helping companies navigate the pandemic and build digital brands over the last 5 years,” said Mike G. Hansen, the founder of Endorphinz and a partner at Endorphins Studios. “Now, it’s time to extend that media into emerging platforms, producing content using advanced technology for more immersive and personalized experiences.”

“Whether you need real-world media like videos or want to dive fully into virtual reality, Endorphins Studios will be your trusted partner every step of the way,” Hansen added. 

With a team of 20-plus developers who specialize in gaming, AI and VR, Endorphins Studios says it can help health and fitness brands transition from static and dynamic media to immersive, tech-enabled content experiences and navigate the upcoming Web 3.0 environment. 

“Since 2008, we’ve been developing games and interactive experiences, supporting health and fitness brands with everything from cardio-based games to VR fitness experiences,” noted Kandaswamy Sankara Narayanan, the founder of Extel and a partner at Endorphins Studios.  “Combining forces with Mike G. Hansen and capitalizing on Endorphinz’s experience will accelerate industry innovation, allowing brands to push the boundaries of what’s possible as we lean further into AI-powered solutions for both real and virtual worlds and new media experiences.”

Endorphins Studios comes as ChatGPT developer OpenAI just released Sora, a video-generating AI that can create “realistic videos” from text, photo and video inputs. Sora has the potential to transform video content generation in the same way ChatGPT has done for text-based content, giving health and fitness brands a powerful new tool for marketing and advertising. 

To celebrate its launch, Endorphins Studios is offering all first-time health and fitness customers a content and media audit which includes a review of current production, recommendations on new tools and a complimentary storyboarding workshop for new content ideas. 

To learn more about Endorphins Studios, you can contact Info@EndorphinsStudios.com

The post Endorphins Studios Launches as Next-Gen Content House for Fitness Brands  appeared first on Athletech News.

The global fitness app market is undergoing rapid expansion, with projections indicating it will grow from $1.5 billion in 2023 to $4.3 billion by 2030. This growth is fueled by technological advancements, particularly in artificial intelligence (AI), and a shift in consumer behavior toward digital fitness solutions. 

This presents a unique opportunity to integrate innovative technologies into your services, expand your reach and stay competitive. 

This checklist is designed to help you navigate these opportunities and implement strategic actions that will position your business for success in the booming fitness app market.

Embrace AI-Driven Technology

Integrate AI Features:
☐ Explore AI-driven features like adaptive workout plans, real-time feedback and predictive analytics.
☐ Assess how these features can personalize and enhance your clients’ training experiences.

Example: A boutique fitness studio integrates an AI-powered app that provides clients with personalized workout recommendations based on their progress and goals. The app’s real-time feedback feature helps clients adjust their form during workouts, leading to better results and higher satisfaction.

Partner with Tech Providers:
☐ Identify potential partnerships with AI-based platforms to boost your service offerings.
☐ Evaluate the cost and benefits of integrating these technologies into your business model.

Example: A small gym partners with  platform to automate its client communication and follow-up processes, allowing trainers to focus more on in-person coaching. This automation leads to increased client retention and better management of gym operations.

Adapt to Digital Consumer Trends

Expand Digital Services:
☐ Offer virtual training sessions or app-based workouts to cater to clients who prefer digital fitness solutions.
☐ Consider developing or partnering to create a branded app to engage clients on the go.

Example: A personal trainer develops a branded app that offers on-demand workouts and nutrition plans. This app helps retain clients who prefer working out from home, increasing the trainer’s reach beyond the local market.

Flexible Pricing Strategies:
☐ Introduce cost-effective digital alternatives to traditional gym memberships or personal training sessions.
☐ Ensure your digital offerings are accessible and appealing to budget-conscious consumers.

Example: A gym introduces a tiered membership model that includes an affordable digital-only option, offering access to an app with workout routines and live-streamed classes. This attracts a new segment of clients who may not have joined at the standard membership rate.

Monitor Market Trends & Opportunities

Regional Focus:
☐ Stay informed about key growth markets like the U.S., China, Japan, Canada, and Germany.
☐ Tailor your marketing and expansion strategies to target these regions effectively.

Example: A fitness app company identifies a rapidly growing market and localizes its app by incorporating region-specific features and language support. This strategic move results in a significant user base expansion.

Leverage Market Reports:
☐ Regularly review industry reports for the latest insights.
☐ Use this data to inform your business decisions and future planning.

Example: A fitness studio owner reads the latest industry report and decides to invest in AI-driven tools after seeing the projected market growth. This decision positions the studio ahead of local competitors who have yet to adopt similar technologies.

Stay Competitive by Learning from Industry Leaders

Study Major Players:
☐ Analyze how leading companies like are innovating in the fitness app market.
☐ Implement similar innovations in your services to stay competitive.

Example: Inspired by Azumio Inc.’s use of AI for personalized fitness tracking, a wellness coach integrates similar AI-driven progress tracking in their mobile app, helping clients stay motivated and engaged.

Continuously Innovate:
☐ Keep up with technological advancements and consumer trends to regularly refresh your offerings.
☐ Position your business as forward-thinking and tech-savvy by adopting new trends early.

Example: A fitness brand consistently updates its app with the latest AI and virtual reality (VR) features, offering immersive workout experiences that attract tech-savvy clients and generate buzz in the industry.

Next Steps:

Plan for Integration:
☐ Create a timeline for incorporating these actions into your business strategy.
☐ Set measurable goals to track your progress and success in leveraging the growing fitness app market.

Example: A gym chain sets a 12-month plan to integrate AI-driven virtual classes, with quarterly goals to monitor user adoption, satisfaction, and overall business growth.

By using this checklist and staying ahead of industry trends, you can capitalize on the booming fitness app market, ensuring your business remains competitive and poised for long-term success. 

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post Checklist: Capitalizing on Fitness App Industry Growth appeared first on Athletech News.

Barcelona-based boutique fitness software platform bsport has raised €30 million ($31.5 million) in a Series B funding round, setting the stage for international expansion, including a bigger push into the United States market.

Bsport announced the funding round this week, which was led by American venture capital firm Base10 Partners and U.K. firm Octopus Ventures, alongside Stanford University and joining existing investors, notably Seventures Partners and Seed4Soft.

With the new funding, bsport intends to drive expansion across the North American, European and Asia-Pacific (APAC) markets, accelerate its investment in generative AI and triple its workforce by 2026. 

“With the support of our new and existing investors, bsport is on a mission to unlock the full potential of wellness studios by providing an unparalleled, all-in-one solution that combines advanced technology and innovation with a deep understanding of our clients’ needs,” bsport co-founder and CEO Zakaria Mansour said. 

Founded in 2018 and launched in 2020, bsport serves around 2,000 gyms and fitness studios across Europe and North America, predominately small and medium-sized businesses. Its clients include U.K.-based brands Paper Dress Yoga, United Fitness Brands and Boom Cycle, according to its website. In 2022, the company raised €4 million in a Series A round led by Seventure Partners.

By next month, bsport expects to reach over €10 million in annual recurring revenue, Mansour has told Axios. 

Bsport says its software offerings are designed to “reduce operational costs and maximize revenue to enable scalable growth” for fitness studio owners. Its services include class bookings, payments, staff management, sales and marketing, and member experience tools. 

The company has its headquarters in Barcelona and additional offices in Paris, London, Berlin and the United States, employing a multilingual staff of around 160. As it pursues expansion, bsport will place a special focus on the North American, Asian-Pacific and DACH region (Germany, Austria, Switzerland) markets, the company says.

“Bsport is well-positioned to take on the needs of small and medium-sized businesses in the wellness space – an industry that has largely gone underserved by technology,” TJ Nahigian, a managing partner at Base10 Partners, said. “Zakaria and team’s all-in-one platform helps these businesses take control of their own growth, and we are thrilled to be supporting this special team.”

Bsport isn’t the only fitness software firm to reel in funding for international expansion. Hapana, an Australia-based brand, landed $17 million earlier this month to fuel expansion in the APAC region and the U.S., and launch a next-generation platform.

Sport Alliance, a software platform based in Hamburg, Germany, that serves the sports and fitness industries, got a $100 million growth investment from PSG Equity late last year to drive global growth.

The post Bsport Raises €30M, Eyes US Boutique Fitness Software Market appeared first on Athletech News.

Connected fitness startup Growl has emerged from stealth mode, raising $4.75 million in seed funding for an exciting new product: a wall-mounted, AI-powered punching bag that projects a life-sized virtual boxing coach into people’s living rooms. 

Skip Capital led the seed-funding round, which included participation from Kima Ventures, Teampact Ventures and highly ranked UFC heavyweight fighter Ciryl Gane.

An Austin, Texas-based startup with ties to Paris, France, Growl on Wednesday unveiled its debut product, which uses 3D motion tracking to capture punches and AI computing to project virtual coaches directly onto the bag’s surface. Growl will also offer boxing-inspired games developed by Unreal Engine, the software powering titles like Fortnite and Gears of War. 

Léo Desrumaux, Growl’s co-founder and CEO, told Athletech News that he and fellow co-founder Nicolas de Maubeuge created the brand to “make boxing and its power accessible to everyone at home.”

“Our belief is that boxing has this uncanny, universal touch and potential,” says Desrumaux, who fell in love with the sport after moving to the U.S. from France at 16 years old. “You can realize that universal touch if you make it fun and accessible.”

To make boxing fun and accessible, Growl’s virtual coaches will provide guidance on which punches and moves users should make while motivating them to keep working out. A video trailer for the upcoming product shows users sparring with their virtual coaches and also taking part in a boxing game that involves punching moving targets to gain points. 

Besides boxing, Growl also coaches users on fitness movements like bodyweight squats, push-ups and even dumbbell exercises. The product is targeted for users aged 10 and above. 

“The versatility of Growl is what convinced us to invest: it goes far beyond boxing, evolving into a complete, immersive at-home fitness experience with limitless possibilities for future content and workouts – whether for adults, kids or anyone in between,” Skip Capital investment partner Adam Cook said in a statement. 

The startup also counts former Amazon, Peloton and Tonal hardware guru Sam Bowen among its advisors.

Coming to a Home Near You

Growl aims to begin taking pre-sale orders in April 2025 and ship its first batch of boxing bags around 12 months later, putting the brand on track for a launch in Q2 of 2026.

Growl initially plans to sell its product in the U.S. market only, eschewing retail partnerships in favor of a direct-to-consumer model. Desrumaux says the goal is to get Growl into the hands of as many affluent American homes as possible, particularly families. 

“When you’re in a connected fitness business, your customer is the household,” he says. “That household could be a person of one, it could be an early couple in their 30s advancing their careers, (or) it could be a family with kids. Our goal is to serve the whole family.”

Growl will cost an anticipated $4,500 at launch, plus a $60/month content subscription, placing it on the higher end of pricing for connected fitness products, in line with Tonal and above Peloton. Alternatively, customers can opt for a buy-now, pay-later plan, which is anticipated to cost $150/month for a 48-month plan or $190/month for a 36-month plan, including hardware and a content subscription. Those who place an order during the pre-sale period will receive discounted pricing, the company says. 

A New Type of Connected Fitness Product

For Desrumaux, Growl will be worth the relatively high price tag by providing an immersive, engaging user experience that’s unlike anything currently available on the connected fitness market, including in other connected boxing products like FightCamp and Bhout. 

“Experience is everything in connected fitness,” he says. “We recreate a life-size personal trainer who’s going to literally engage you physically, motivate you and push you as if (they were) right there with you.”

Citing the rising popularity of boxing fitness, especially among women, Growl is confident it’s striking while the iron is hot. Desrumaux believes the product will play well on social media, thanks to its striking visuals and unique functionalities. It could also be a hit at family gatherings and parties, driving word of mouth. 

“I think one of the most powerful things will be our own customers in their own homes, having a product and being able to show it off to their friends, neighbors or family members,” Desrumaux says. 

Over the next couple of years, Growl will focus on getting its product to market and refining its virtual coaching system. Looking even further ahead, Desrumaux believes the possibilities are endless when it comes to using AI to create an engaging and effective personal training experience. 

“The long-term goal is to be able to have a fully personalized, interactive training session that’s entirely AI-generated,” he says.

Update: This article has been updated with additional information on Growl’s anticipated pricing

The post Growl Raises $4.75M for Boxing Bag That Puts a Coach in Your Living Room appeared first on Athletech News.

Gyms and health clubs may have a golden opportunity to position themselves as key players in the global data race thanks to the large amounts of health information they collect on their members, one fitness industry executive believes. 

Speaking during ATN’s DISRUPT 2024 video series, Anytime Fitness global president Stacy Anderson presented her case for why fitness brands are well-positioned to work with healthcare organizations, corporate wellness platforms and similar organizations to influence large-scale health outcomes. 

In the panel, “Numbers Game: How Data Analytics Can Transform Your Gym,” Anderson sat down with ClubOS director of customer Success Kristen Coy to discuss this topic and more, including how gyms should use data to improve operations and how the rise of artificial intelligence (AI) can make the industry faster and smarter. 

Data Is Gold

Anderson believes gyms, health clubs and other fitness brands are strategically positioned to become key players in the global healthcare ecosystem thanks to the massive amount of important data they collect from members.  

“People will give us more information than just about any other industry I can think about,” the Anytime Fitness president said.

“(That’s) going to open incredible doors, not just to (attracting) more members but to healthcare benefits to workplace wellness to programs that actually get the fitness industry out of the … ‘bro-show’ era that we lived in for 30 years and into a more science, medical (and) holistic health-based space,” she added. 

Anderson sees a future where fitness brands work hand in hand with health insurance companies to harness health data. 

“Imagine if a proactive insurance provider had a partner in an industry that could say we actually can help predict health outcomes,” she said. “It becomes incredibly, incredibly powerful. I’ve never been more excited to be in this industry than I am right now.”

Anderson also wants to see the fitness industry collectively do a better job at aggregating and presenting its own data, although she notes some initial work is already underway on this front. 

“I come from retail, and in retail, you live and die by SKU data,” Anderson, a former Best Buy executive, said. “So when I came to this industry (I) realized, I don’t really even have a great sense of market share unless I create that proxy to get it.” 

Anderson is calling on organizations like the Health & Fitness Association (HFA) and the International Franchise Association (IFA) to continue working to collect industry-wide data and present that data in helpful ways. 

“Those are really important roles that those organizations can play to really start to aggregate that data and give us a better visualization,” she said.

Numbers Don’t Lie: Using Data to See the Truth

On the operational side, Coy of ClubOS notes that data can be a powerful tool in helping gyms and clubs better understand what’s really going on with their members.

While data often helps gym owners “confirm (their) suspicions” about things they see going wrong in their business, numbers can also help savvy operators unearth problems they didn’t know existed, Coy noted. 

“I think the most exciting part (is) when you’re looking at your data and you see trends that you’re not expecting,” she said. 

Coy gave the example of a gym looking at membership sale trends and noticing that 95% of its premium memberships were sold inside the club rather than digitally. 

“That’s going to help you point towards, ‘Hey, I need to do some creative’ or some critical thinking of, ‘Why is that?’ So you take a look at your website, you notice that you’re always defaulting to your basic membership and it’s not easy to get to your premium (membership),” she said, offering an example. “Then you can explore from there” and make changes. 

Data – provided it’s housed inside an effective software platform – can also help operators recognize when their members are more likely to churn, spurring action before it’s too late. 

“If there’s a big spike in cancellations at the end of the summer, maybe (operators) should start engaging those members throughout the summer to try to prevent that attrition,” Coy said. 

AI Can Turbocharge Insights

To make more sense of their data, gyms should leverage AI, Coy advises. As AI becomes more and more advanced, it will be able to help operators recognize patterns that can alert them to inflection points in the member journey, like a probable cancellation.

“We can provide that data to you, but it’s going to take a human to read through thousands of lines of different members to see what’s causing them to cancel,” Coy noted. “AI can do that much, much quicker. (AI) can go through thousands of your members, look for patterns of behaviors and spit that back out to you to let you know, ‘If you see this, if you see (members) decrease their check-ins by 10% and then 20%, that’s going to be a sign of behavior to cancel.’”

Anderson is equally bullish on the future of AI, and she’s calling on the entire fitness industry to embrace it.

“Things that take us an hour to do today will take minutes, seconds, nano-seconds, to do in the future,” she said. “So I think it’s just really important that as all this progresses, that (operators and staff) just step in and start to learn. At the very least, go into ChatGPT, there are free tools.”

“You’ve got to take a step forward or you will be … left behind,” Anderson cautioned.

The post The Fitness Industry’s Big Data Opportunity appeared first on Athletech News.

Remedy Place, which brands itself as the world’s first social wellness club, has launched its latest and largest location, in New York City’s SoHo neighborhood.

Following the opening of its first New York City location in Flatiron in 2022, Remedy Place aims to broaden its reach in the city with the new 7,400-square-foot club situated at 11 Greene Street. The club, designed by founder and CEO Dr. Jonathan Leary, reflects the brand’s focus on providing wellness-centered spaces for socializing and self-care. Remedy Place also has a location in West Hollywood, California.

The design of Remedy Place SoHo is intended to create a relaxed environment conducive to wellness: the entry area contains a sculptural tree visible through 12-foot windows. New wellness treatments and amenities distinguish this location.

Remedy Place SoHo offers an AI-powered bodywork service, allowing guests to personalize deep tissue treatments based on their preferences. One of the club’s infrared sauna suites enables custom heat settings, combining options for traditional dry heat and infrared therapy for a tailored experience. Designated “IV Libraries” allow guests to work or relax while receiving vitamin infusions that target energy, detoxification, and immunity support.

Remedy Place has also introduced new wellness technology in the SoHo location, including an FDA-cleared red light bed and a MovementRX studio. The club’s assessment suite includes services like movement screenings, VO2 max testing, body scans, and blood work for personalization. Remedy Place SoHo also features hyperbaric oxygen chambers, which offer seated or reclined options, and suites for the use of the Remedy Roller, a high-tech muscle roller for relief.

The club’s lower level has a redesigned ice bath studio, where guests can add ice to their baths for a customizable experience. The contrast suites are big enough for large parties and are designed to accommodate group reservations.

Remedy Place SoHo provides a membership consultation service to guide members in creating customized wellness programs, supported by upgraded facilities such as private changing rooms with designated areas for ice bath preparation and a drying system for swimwear.

Remedy Place began in West Hollywood and expanded to New York City after founder Dr. Leary recognized the untapped market for social wellness experiences. The social wellness club has been frequented by celebrities like Kim Kardashian, Kacey Musgraves, and Shaun White.

“Awareness has shifted and people realize the importance of taking care of their bodies. Life is precious and self-care is crucial for overall well-being,” Dr. Leary stated in an interview with Athletech News last year. “The industry is just getting started and it has the potential to make a positive impact on people’s lives.”

The post Remedy Place Launches in SoHo with Largest-Ever Location appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Spencer Honeyman, chief commercial officer at Vi, joins co-hosts Edward Hertzman and Eric Malzone to discuss how Vi is using AI to improve health outcomes at scale for organizations in the healthcare, fitness, wellness and pharmaceutical sectors. 

Honeyman, Hertzman and Malzone also explore the possibilities, opportunities and potential pitfalls for health, fitness and wellness brands in the era of AI. Some of their takes may surprise you, but they’ll also give you a helpful new perspective on the rapidly evolving world of artificial intelligence. Watch this episode of “Unscripted” for unfiltered takes on the following: 

• The difference between predictive analytics, machine learning and generative AI 
• Why fitness, healthcare and pharma are becoming more intertwined
• How to position your brand to win in the era of AI

Key Talking Points:

• (0:00 – 2:40) Introductions
• (2:40 – 14:52) Understanding enterprise AI and its applications 
• (14:52 – 18:50)  What it’s like working with Vi
• (18:50 – 24:27) Navigating the competitive landscape of AI companies
• (24:27 – 29:05) Perspectives on the future of AI
• (29:05 – 34:18) Economic opportunities and risks in the AI era
• (34:18 – 38:34) Legacy companies vs new entrants in AI
• (38:34 – 51:21) The future of content creation and ownership
• (51:21 – 52:41) AI learning resources for fitness, wellness and health brands

The post Unscripted: Vi’s Spencer Honeyman on the Future of AI appeared first on Athletech News.

Zenoti, a software platform powering some of the biggest brands in the spa, salon, and medspa sectors, is making a serious push into the fitness industry, targeting multi-location gym brands with what it says is a superior product. 

The Bellevue, Washington-based company, whose platform is used by over 30,000 businesses including brands like Waxing the City and Massage Heights, believes gym brands are underserved when it comes to quality software solutions.

“The fitness industry is far underserved in terms of software,” said Zenoti co-founder and CEO Sudheer Koneru, who spoke with Athletech News during Zenoti’s annual Innergize Summit, held earlier this week in Las Vegas. 

Zenoti is just getting started in fitness, but its clients already include CorePower Yoga and exhale in New York. Additionally, Planet Fitness has recently started to deploy Zenoti at its international locations. 

As it pushes further into the fitness space, Zenoti will initially target large gym brands with multiple locations, where it believes its software can make the biggest difference. 

“The largest brands and the smallest brands in fitness use the same software,” Koneru says, noting that’s not ideal because larger gyms have unique needs.

“There’s no concept of a company that only works with large players that designs their product for (those) enterprises,” he adds. “At Zenoti, we’re about brands that have multiple (locations). As we go into fitness space, they’re suddenly going to wake up and say, ‘Oh, wow, it’s so easy to run a business if you’re running it with Zenoti.’”

Fitness Push a Long Time in the Making

Zenoti’s entry into the fitness space represents something of a full-circle moment for the software brand, which was founded in 2010 by a group including Koneru, a former Microsoft exec, and his brother, Dheeraj Koneru, who serves as chief revenue officer.

The Konerus were gym owners before they became tech founders, growing a chain of spas and fitness centers in Seattle before they sold those businesses in the 2000s.

While Sudheer and Dheeraj initially wanted to create a software solution for the fitness industry, they started with spas first, eventually expanding into the salon/barbershop space and then medspas. After becoming a dominant player in those sectors, Zenoti is now ready to do the same in fitness. 

The Zenoti Difference for Gyms

Dheeraj Koneru tells ATN that current fitness software providers don’t do enough to help gym brands grow their businesses, whether that’s basic things like offering fully automated billing or more complex operations like leveraging AI to turbocharge member acquisition and retention.

“What I’ve noticed in the fitness industry is that a lot of the businesses have gotten a little complacent. They don’t expect much from their vendor anymore. They don’t even call it a software solution to run their business, they call it a member-management solution,” Dheeraj says. “I think we have to help people reset their expectations of their vendors to say, ‘You’re going to support me in whatever I need.’”

Dheeraj points to a few foundational areas where current gym software is generally lacking, and where he says Zenoti does things better. 

First, he says some platforms don’t do enough on the billing front to ensure things are running efficiently. This includes verifying bank account information before it’s time to collect membership dues. 

“Our systems can actually validate bank accounts to make sure there’s enough funds in the bank account before we draw the money out,” he notes. “It sounds so basic, but other systems don’t do it.

Second, customer-engagement tools are also lacking in modern gym software, Dheeraj argues. 

Zenoti offers tools like HyperConnect, which uses artificial intelligence (AI) to help brands improve and extend the front-desk experience. HyperConnect is an AI-driven, integrated phone system that can answer frequently asked questions, transfer calls, and tend to other front-of-house tasks without human intervention.

“I think a lot of (gym) businesses have kind of given up on a software vendor solving the consumer experience for them,” Dheeraj says. 

Data is also a key differentiator: Zenoti is building AI tools that help gyms predict when certain members are more likely to cancel their membership.

“It’s not just showing them, here are your collections, here’s your churn rate, memberships, etc., but going deeper to say, ‘If people are canceling, why are they canceling? What profile of customers is canceling? Can I predict for you, using AI, which members are most likely to cancel next so that you can prevent that from happening?'”

Targeting Multi-Location Gym Brands

As it begins its fitness push, Zenoti is confident it can convince enough gym brands to switch software providers.

Zenoti’s sales teams are initially targeting large gym chains and mid-size brands with up to 20 locations, seeing the biggest competitive edge in the multi-location space.

“The difference between our platform and others is stark,” Dheeraj says. “I can’t imagine a gym actually saying they want to switch solutions and choosing anyone but us. They may retain their current solution, but if they decide to change, I’d find it very hard to believe they’d choose anybody else.”

The post Spa/Salon Software Giant Zenoti Eyes the Gym Industry appeared first on Athletech News.

Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM.

The new gym, which is setting out to revolutionize customized training with a “work smarter, not harder” philosophy, is slated for a January 2025 opening at 1344 4th Street. Following its initial location, Fred Fitness plans to expand rapidly through franchising.

“Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Enzensberger, with the support of EGYM CEO Philipp Roesch-Schlanderer, conceptualized the idea for Fred Fitness. He’s also the founder of Clever Fit, which operates over 500 studios across Europe and is backing the California AI gym.

“Imagine a personal trainer that not only understands your goals but continuously adapts to your progress,” Enzensberger added. “No human trainer can provide this level of precision and personalization, but our technology can. As the fitness industry moves toward premium services focused on longevity, we aim to make these innovations accessible to everyone—at an affordable price.”

Fred Fitness members can expect personalized feedback and tracking, with workouts that adapt as they progress in their health and fitness journey. The AI technology also ensures proper form for safety and effectiveness.

A waitlist has been created to join Fred Fitness for a monthly membership rate of $120.

EGYM CEO Roesch-Schlanderer remarked that when he introduced EGYM’s technology to Enzensberger, he envisioned an entire fitness club built around it.

“The launch of Fred Fitness is the culmination of our shared commitment to innovation in the industry,” he added. The fit tech company recently secured $200 million in growth capital and received a valuation of over $1 billion.

Despite its high-tech fitness approach, Fred Fitness will offer on-site trainers for additional support. They will also assist new members in taking brief personal assessments to establish goals and a baseline for the AI technology.

“At Fred Fitness, every workout is optimized for you,” Enzensberger explained. “The technology eliminates the guesswork, delivering a perfect fitness experience for each individual.”

In addition to EGYM Genius, Fred Fitness will feature Matrix cardio equipment.

The post First AI-Powered Gym Launching in Early 2025 appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Dr. Jeremy Koenig, host of “DNA of Things” and founder of Athletigen, joins co-hosts Edward Hertzman and Eric Malzone for a wide-ranging talk on the interplay between AI, genetic information and our own health and wellness. 

Dr. Koenig, Hertzman and Malzone first discuss the game-changing potential of DNA-informed fitness and wellness before diving into a broader philosophical conversation on the need for humans to take control of their own lives in the age of AI. Watch this episode of Unscripted for unfiltered takes on the following:

• The power of DNA in changing health and wellness outcomes
• Using AI and genetic information to create a personalized health roadmap
• Taking responsibility for your own health and happiness in the digital era

Key Talking Points:

• (0:00-5:37) Introductions
• (5:37-  10:54) The evolution and democratization of DNA and genetics
• (10:54 – 24:08) Understanding genetic information and its impact
• (24:08 – 31:14) Leveraging AI for personalized health insights
• (31:14 – 38:26) The evolving role of fitness coaches
• (38:26 – 45:36) Addressing barriers to fitness participation 
• (45:36 – 48:23) The value of personal responsibility in health
• (48:23 – 52:14) Fears of losing agency in the age of AI 

The post Unscripted: Dr. Jeremy Koenig on DNA, Fitness & Human Agency  appeared first on Athletech News.

In case any personal trainers were worried that AI might be coming for their jobs, Future has other plans. 

The digital personal training platform has released Assistant Coach, an artificial intelligence tool that helps fitness coaches create workout plans and send voice/text messages to their clients. 

The idea behind Assistant Coach is to empower personal trainers, not replace them (hence the name), according to Future’s co-founder and CEO Rishi Mandal.

“Future’s AI actually promotes more thoughtful and meaningful human interactions,” Mandal told Athletech News. “It allows the coaches to focus on the human relationship and also scaffolds for it, suggesting workouts and insights to the trainer based on what workouts users have liked, personal interests, work, and travel plans, times of the day/week you’re most receptive, etc.”

The ‘Future’ of Personal Training

Created in 2017 by Mandal, a Google and NASA alum, and Justin Santamaria, a former Apple engineer, Future’s online platform connects users with real-life personal trainers who develop customized training plans and send voice/text messages to encourage workout adherence. 

The company is investing heavily in AI, viewing it as the key to helping personal trainers scale so they can take on more clients. 

Assistant Coach was trained on tens of millions of text conversations between personal trainers and their clients, and around one million custom workout programs.

As a result, Future’s AI engine significantly outperforms general-purpose AI models including OpenAI (GPT-4), Anthropic (Claude 3.5 Sonnet), and Meta (Llama 3.1) when it comes to creating effective and safe workout plans, the personal training company reports. 

Mandal says that’s not surprising, since Assistant Coach was designed specifically for personal trainers. This specialization mirrors the way AI is being leveraged in other sectors. 

“Large, general purpose models are great at some things, but are rarely used for high-value use cases,” Mandal noted. “For instance, you wouldn’t let ChatGPT drive your car for you. Instead, we tend to rely on models that are trained on real-world driving data to power-assisted cruise control or self-driving functions. Similarly, Assistant Coach includes specialized AI agents that are built to help interpret a member’s needs, bank a memory about a member, design custom training plans, etc.” 

Future says it’s already incorporated Assistant Coach into the everyday workflow of hundreds of its coaches, speeding up their ability to generate workout plans and respond to questions from clients. 

“The most exciting and profound implication of this technology is that it will help us bring coaching to many more consumers than could previously afford this kind of one-on-one expertise and accountability,” Mandal said.

Friend or Foe? How Different Brands Are Using AI

Future isn’t alone in working to create a “future” where AI helps personal trainers rather than replaces them. 

CoachRx, a software platform for fitness coaches created by OPEX Fitness, released RxBot, an AI assistant that helps coaches generate training plans based on a client’s goals, physical assessment results, and available equipment.

“AI is going to help coaches spend less time on the more mundane aspects of their job and more time focusing on the client-coach relationship and the human element,” CoachRx’s chief technology officer Casey Jenks has told ATN. “It’s definitely not going to replace coaches.”

Other fit tech brands are taking a different approach, however. 

Tempo, a home strength training brand, has made no secret about its mission of using AI to create “the world’s best personal training experience” – that is, one that’s cheaper and more effective than human coaching. Tempo’s product combines artificial intelligence with smart barbells and dumbbells to track form and suggest workout plans based on machine learning and biometric data.

Kabata, meanwhile, is planning to launch the world’s first AI-powered dumbbells, which track reps, analyze form, and change weight in real-time. Kabata’s system also provides workout plans and on-screen guidance. 

While brands like Tempo and Kabata won’t spell the end of personal trainers anytime soon, their emergence suggests that the rise of AI isn’t all good news for personal trainers, especially those whose primary value-proposition lies in teaching their clients how to perform exercises.

The post For Future, AI Won’t Replace Personal Trainers, It’ll Make Them Better appeared first on Athletech News.

Groundbreaking products in the fitness industry are rare, but every once and a while, one comes along that truly challenges the status quo. 

Kabata is in the process of doing just that. 

Founded by Kareem Aly and Brian Lovera in 2021, Kabata has created the world’s first AI-powered dumbbells. The smart dumbbells are adjustable from 5 to 60 lbs and use artificial intelligence to count reps, analyze form and change weight in real time. 

Essentially, Kabata is aiming to transform the way people work out, turning one of the world’s oldest and most widely-used pieces of gym equipment into a high-tech product.  

The brand is off to a promising start. In May. Kabata raised $5 million in a seed funding round led by Menlo Ventures and has nabbed former NBA player Zaza Pachulia and Miami Dolphins linebacker Bradley Chubb as investors.

Kabata dumbbells are now in pre-sale, expected to start shipping by the end of the year.

Ahead of the long-awaited launch. Aly spoke with Athletech News about his inspiration for creating Kabata, the challenges in building a first-of-its-kind product, and the enormous potential of AI-powered dumbbells.

The following conversation has been lightly edited for clarity and length.

Athletech News: Can you tell us about your background and why you took on the challenge of creating the world’s first AI-powered dumbbells?

Kareem Aly: I’ve always loved fitness, sports, health, and wellness – my father was a two-time national champion in field hockey and rowing, so he got us into that very early on. I’ve been strength training for the last 18 years, and I love it. I’m also a NASM-certified personal trainer, so I understand the scientifically proven benefits of strength training. But even though I love and enjoy it, I realize most people don’t. 

COVID was really the catalyst (for Kabata). I couldn’t go to the gym anymore and I didn’t want a bike, a rower, or a mirror – I just wanted strength training. I was looking at the market saw and these “dumb” adjustable dumbbells on one side –  everyone’s used those, but there’s no tech, app, analytics or coaching. On the other end of the spectrum, you have brands like Tonal, which are good products but are prohibitively expensive for most people. 

Dumbbells are the largest TAM of any fitness modality. They’re arguably the most popular, most familiar, and most iconic piece of equipment in fitness today and historically. I thought, “What if we could make them better?”

ATN: What’s behind the Kabata name?

KA: It came about randomly – I was reading Shoe Dog, the autobiography of Phil Knight, the founder of Nike. He mentioned how Nike came to him in a dream and he basically surmised that using letters like As, Ns Bs, and Xs, in two-to-three-syllable words, was often most recognizable for companies. He referenced companies like Clorox, Kleenex, FedEx, and Nike. I was looking at Japanese words and (Kabata) came up. The K and B in Kabata are pretty recognizable, and it’s three syllables.  

Kabata also has a lot of definitions and meanings across family trust, growth, community, etc. One of its more prominent meanings is “childhood friend” in Tagalog, the Filipino language. I met my co-founder and CTO, Brian, in elementary school here in Los Angeles when we were about nine years old. We grew up together, played sports together, and took all the same classes. We definitely didn’t think we’d start a company over two decades later, but in retrospect, maybe it makes sense.

ATN: What’s the process been like in bringing AI-powered dumbbells from idea to reality? 

KA:  It’s been drastically harder than we expected, but that’s probably what any entrepreneur would say. The weight-adjustment mechanisms, over-molding the steel to allow for smooth placement and insertion and removal of the dumbbells, getting the software to be able to perfectly rep count actual workout moves without miscounts or false positives, creating workout content and thinking about how we’re going to produce analytics in an engaging manner, all of that’s been difficult. It’s taken three and a half years, but we’re there. 

We have a strong team, which I think is one of the biggest formulas. Our team members come from Apple, Nike, Whoop, Tonal, Amazon, Meta, Postmates, Stanford, UCLA, etc. We’ve been working hard and everybody’s bought in. We think we’re onto something pretty big here. 

ATN: Why should people choose Kabata dumbbells over other AI-powered strength training products on the market? 

KA: Most of our features are unprecedented, and they’re great for beginners and experienced athletes across the spectrum. For beginners, we offer features such as form correction, symmetry detection and range-of-motion detection. A lot of people are intimidated by strength training – they know the benefits and want to get into it – but they don’t know where to start. We adjust the weight for you and tell you exactly when to increase.

If you’re advanced, and you want the best of the best in strength training equipment, that’s exactly what Kabata is building. We have a ton of features that you won’t find in any other dumbbell, including velocity-based training, which is very bleeding-edge, primarily used by pro sports athletes. 

Kabata will help prevent injury as well. Our unique and unprecedented velocity-based training mechanism will understand if your rep speed is slowing down below your typical range, and we’ll alert you that you’re fatiguing and are at a high risk of injury. 

ATN: Kabata is a direct-to-consumer product, but smart dumbbells could also be appealing to gyms, sports teams, and other organizations. Are you pursuing any B2B opportunities?

KA: Obviously we want to go after the home consumer – we’d love to get Kabata in every home across America and globally. But we think the B2B side is going to be pretty big for us as well. We’re getting a lot of interest from big-box gyms, boutique gyms, hotels, apartment buildings, PT clinics, trainers, pro sports teams, universities, etc. 

ATN: Earlier this year, Kabata raised $5 million in seed funding. Why was this an important milestone for the company? 

KA: It’s really incredible that we have Shawn Carolan at Menlo Ventures leading the round. He’s one of the best consumer investors in Silicon Valley, bar none, having been an early investor in companies like Uber, Roku, Chime, and Siri. It’s great to have someone of his caliber believe in us. 

It’s also just good to get validation from the market that people believe in what you’re building. As a founder, you’ve got to make sure there’s external validation. 

ATN: Where are you in the manufacturing process? When do you hope to start shipping the dumbbells?

KA: We’re gearing up for mass production. We’ve done manufacturing runs so we’re getting pretty close. We’re expecting to ship by the end of the year.

The post CEO Corner: Kabata’s Kareem Aly on the World’s Smartest Dumbbells appeared first on Athletech News.

iFIT, a leading fitness equipment manufacturer and content platform, is going all in on AI and personalization. 

On Tuesday, the Utah-based company announced an all-new product lineup that will see it launch over 40 different smart or smart-enabled products across its NordicTrack and ProForm home-fitness brands. 

The new machines feature hardware improvements and new touchscreens powered by a revamped operating system that syncs with iFIT’s AI Coach, an artificial intelligence tool that recommends workouts and helps people stick to their fitness goals. 

“We are at a turning point in fitness as AI enables us to deliver truly personal experiences,” said iFIT CEO Kevin Duffy. “Our team has updated our entire hardware and software experience using best-in-class technology that delivers real results for every member.”

The announcement is headlined by two new NordicTrack machines: the X24 Treadmill and X24 Bike. 

The X24 Treadmill ($3,999) features an industry-leading 40% incline and a 6% decline, along with SpringFlex cushioning to absorb impact while users sprint, jog or walk.

The X24 Bike ($1,999) features a 20% incline and 10% decline, along with Silent Magnetic Resistance Tech designed to recreate the outdoor cycling experience in an indoor setting. 

NordicTrack has also updated its signature Commercial 2450 Treadmill ($2,999) with new features including software upgrades and AI Coach integration. 

Some of the new machines are available and ready to ship today.

All of the new machines feature large touchscreens (up to 24”) supported by faster processing speeds for a more seamless user experience. On the touchscreens, users can stream workout content from iFIT’s library of 10,000-plus coach-led classes, including everything from hiking Mount Everest to biking through Costa Rica. Users can also stream popular apps including Netflix and Spotify while working out. 

Machines That Adapt to You

With the new launches, iFIT is further embracing personalized fitness.

The NordicTrack and ProForm machines feature SmartAdjust technology – when a user begins a workout on-screen, their machine will automatically change speed, incline or resistance to account for what’s happening on-screen. If you’re taking an outdoor hiking class, for example, the X24 Treadmill would adjust its incline depending on where you are on the mountain.

With ActivePulse tech, the machines actively monitor a user’s heart rate and adjust workout intensity to keep heart rate in the right zone. This feature could prove ideal for Zone 2 training, which has become a popular form of cardio exercise. 

Another feature, Workout Creator, allows users to create their own library of workouts, including custom-built training intervals. The machines also sync with Strava, Garmin, Google Fit and Apple Health so users can track their health and fitness data while running, walking, biking or rowing.

A New Era for Artificial Intelligence

iFIT’s AI Coach is central to the new machines, and the fitness company’s strategy as a whole. 

AI Coach acts as a personalized fitness coach, chatting with iFIT members to recommend the best workouts based on their goals. iFIT members can communicate with AI Coach through text, receiving daily workout plans and friendly motivational nudges to hit their fitness and wellness goals. 

The new NordicTrack and ProForm machines feature AI Coach integration – workouts that the chatbot recommends automatically appear on-screen once it’s time to work out. This is designed to reduce friction (and the excuses) that keep many people from doing their daily workout. 

AI Coach is currently in beta mode, but it’s available to U.S.-based iFIT Train and Pro members using NordicTrack and ProForm equipment.

Duffy told Athletech News earlier this year that iFIT will invest heavily into artificial intelligence, viewing it as the ideal tool to motivate people to work out.

“Our vision is to create the world’s most effective fitness platform,” Duffy, who took over as iFIT’s CEO in 2022, told ATN.

“There’s been so much talk in general about improving health, but from my perspective, we haven’t as an industry improved health outcomes enough,” he added. “I want to make that more of a reality as I look to the future of our company, and I think we’re at a unique moment in time where technologies such as AI are making that more possible.”

iFIT also owns Freemotion, a leading commercial fitness equipment provider for gyms and studios worldwide. 

iFIT workout content is also available on Freemotion machines. That means users can pick up where they left off with their NordicTrack or ProForm machines at home, hop on a Freemotion machine in their local gym, and do the same workout. This is part of the company’s omnichannel fitness push to make gyms more connected through technology. 

The post iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines appeared first on Athletech News.

Kabata, a fitness tech company that’s raised $5 million for adjustable dumbbells that use artificial intelligence (AI) to track reps and analyze form, has set an aggressive new pricing strategy as it plans to begin shipping its inaugural product later this year. 

Through a campaign set to launch on crowdfunding platform Indiegogo this Wednesday, customers can purchase a set of Kabata dumbbells for just $599. Once the early-bird campaign period ends in four weeks, the dumbbells will retail for $999. 

Customers who put down a deposit ($59) during the campaign period will also receive one year of complimentary access to the Kabata app, which offers personalized strength training programs in conjunction with the dumbbells. Those who already put down a $59 deposit before the campaign opened will receive free lifetime access to the app. 

However, the Los Angeles-based company says that if the campaign tops $1 million in sales, everyone who places a pre-order will receive free lifetime access to the app, including those who purchase through Indiegogo. 

Those who already placed their dumbbell pre-orders on the Kabata website will be grandfathered into the $599 special pricing, the brand adds. The early-bird pricing had previously been set at $799. 

“Launching our first crowdfunding campaign is an exciting milestone for Kabata,” said Kareem Aly, co-founder and CEO of Kabata. “Making our unique platform available to more people to understand the benefits of strength training, while taking the guesswork out to maximize results quickly and more efficiently, is what’s unique to Kabata.” 

Capitalizing on the twin trends of AI in fitness and the rise of strength training, Kabata raised $5 million in May in a pre-seed funding round led by Menlo Ventures with participation from Courtside Ventures, Detroit Venture Partners, Wildcard Ventures, MVP Ventures, AIR Ventures, Alumni Ventures and former NBA player Zaza Pachulia.

Kabata offers a set of adjustable dumbbells (between 5-60 lbs on each side) that uses AI to count reps, track velocity and analyze form in real-time. The dumbbells send haptic feedback to users as they’re performing movements, vibrating as sets and reps are completed or if a form correction is required. 

With the Kabata app, users get access to personalized strength training programs that adapt over time as they use the dumbbells. The app also tracks advanced metrics like velocity and symmetry, giving users unique insights into their strength training performance.

According to Kabata, it offers the world’s first AI-powered dumbbells. Aly has told Athletech News that the dumbbells took several years of rigorous research and development to bring to market. 

“Not only are dumbbells statistically the most used piece of fitness equipment, they are also arguably the most recognizable and iconic to strength training – yet they’ve remained the same for decades,” Aly said following the funding round in May. “In my experience as a personal trainer, I see more people starting to understand the benefits of strength training and wanting to incorporate it into their routines, but it’s often difficult to get started.”

Kabata says it expects to begin shipping its smart dumbbells this December. Shipping will be available in the United States, Canada and select international countries, according to the brand. 

The post Kabata Sets Price for AI-Powered Dumbbells, Plans To Ship This Year appeared first on Athletech News.

The digital revolution is in high gear and has become an integral part of fitness consumers’ experience and expectations. Hybrid fitness, accelerated by the pandemic, is here to stay — and reaching club members inside and outside the four walls of the gym or studio has become a non-negotiable. 

Technogym, a trailblazing brand in fitness, wellness, sport and health, is leading that transformation. Founded in 1983, Technogym has carefully created an unparalleled ecosystem of connected smart fitness equipment, digital services and training content, along with a Technogym app. 

From AI-powered precision training to on-demand fitness content to integrated third-party software, devices and apps, the Technogym ecosystem delivers a fully personalized experience for users while enabling operators to attract and retain members. 

Personalized Training Thanks To AI

“Today, a consumer can activate a personalized training program, thanks to our AI system — anywhere and anytime — on the cloud, at home, at clubs, on the go,” said Enrico Manaresi, Technogym’s media relations director. “This allows operators to provide the customers with a fully personalized program and experience inside the facility and the clubs, but also outside.”

Technogym continues to develop its advanced offerings, setting new standards in fitness and wellness. The brand recently introduced Technogym Checkup, which uses AI and enables users to embark on a personalized and targeted training journey based on their physical and functional constitution. 

“Our AI-based assessment station … represents the access point to the ecosystem in order to measure physical and cognitive parameters and to a fully personalized program for every single individual that evolves over time thanks to AI,” explained Technogym founder and CEO Nerio Alessandri. 

After a user logs into the Technogym app, Technogym Checkup measures body composition, strength, balance, mobility and even cognitive abilities. The technology can also calculate a user’s ‘Wellness Age’ so members can get a baseline assessment and work to decrease their age—a nod towards the booming longevity space. 

The data is then processed by Technogym AI Coach, the brand’s digital trainer, to provide a customized prescription tailored to the user’s needs, conditions and goals. Users can track progress and improvements, resulting in adaptive training programs that evolve with them. 

Best of all, the Technogym ecosystem allows the training program to be accessed anywhere and anytime. 

Technogym’s Open-Platform Approach

Technogym’s omnichannel strategy and open platform capabilities meet fitness consumers where they are digitally. As consumer use of external apps, wearables and fitness trackers have become a centerpiece in the fitness experience, Technogym’s integration with Runkeeper, Apple, Garmin, Polar, Fitbit and more gives operators an edge.

“Technogym ecosystem is an open platform that can work with any fitness equipment, (including) the equipment of other brands already in use in the club,” Manaresi said. “We can work with any software and we can work with any consumer device or app. We work with Samsung, we work with Apple Watch, we work with popular apps such as Strava. The idea is having an open platform partner with the operator.”

Technogym’s overarching goal, Manaresi said, is to personalize the training experience for every single individual, creating an immense growth driver for clubs and operators.

“A precise program according to what they need, which can be fitness, performance or health,” he explained. “And when it comes to the operator, our goal is to have the partnership to increase their business (as they) manage the entire journey of the consumer inside the club and outside the club, while driving attraction, retention and secondary spending.”

A Vast Library & Content Integration 

T‍echnogym’s ecosystem also includes content, with a factory TV studio devoted to creating immersive fitness content that is offered across any equipment brand. 

Technogym has cultivated a massive library of over 1,000 workouts across HIIT, strength training, boxing, yoga, Pilates and guided meditations through self-guided workouts, trainer-led workouts and classes. There are also signature programs for those keen on a specific sport, such as golf, sailing, skiing or running — which were created by professional coaches. 

“It’s unique,” Manaresi said. “There are other brands in the consumer space offering, for example, connected (cycling) classes — but Technogym today offers (content) across any equipment. We try to have the biggest library possible of content and choices. And then of course AI allows users to personalize and pick the right elements.”

The Gold Standard in Wellness

Technogym’s ecosystem and omnichannel approach have made it a top-tier provider for clubs, hotels, physiotherapists and medical centers, allowing them to personalize each aspect of the member experience while providing cutting-edge technology that improves the healthspan of users. 

It also earned the brand the title of official and exclusive supporter of the cardio, strength and functional training equipment for participants who will compete in the Paris 2024 Olympic and Paralympic Games. Technogym is equipping 29 athletic training centers in Paris with 1,200 pieces of equipment for nearly 15,000 competing athletes. 

As Manaresii aptly states, “Technogym is recognized all over the world as the wellness company.” 

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