The global wellness market is projected to grow to nearly $9 trillion in 2028 as consumers embrace new ways of living, moving and being.  

This is good news for the fitness industry, which is enjoying increased foot traffic at gyms and strong member engagement numbers, although getting more Americans involved in fitness remains a vexing problem.

The rise of longevity services, GLP-1 weight-loss drugs and holistic wellness presents massive opportunities for fitness brands, but also exposes the industry to increased competition from new entrants. Meanwhile, the popularity of strength training is reshaping the way gyms look across the globe, while the rise of AI begins to transform the way fitness brands do business.

To get you ready for a new year, Athletech News breaks down the top fitness and wellness trends to watch in 2025:

• 

  Longevity & Recovery Become Big Business

  The longevity movement took off in 2024 as medical professionals, influencers and everyday wellness enthusiasts alike became enthralled with the idea that scientific breakthroughs and lifestyle choices can help people live better, for longer. 

  Amid this backdrop, longevity and recovery services are steadily making their way inside gyms, health clubs and studios. High-end brands like Life Time and Equinox now offer their members access to services including weight-loss support, biomarker blood testing and personalized health plans (for an extra fee), pushing us closer to a reality where the gym replaces – or at least competes with – the doctor’s office. 

  On the more modest end of the pricing spectrum, high-value, low-price (HVLP) gym chains including Crunch Fitness, Chuze Fitness, EōS Fitness and others are adding recovery modalities like infrared saunas, along with “recovery rooms” stocked with massage guns, massage chairs and more. With premium memberships at HVLP gyms available for $40/month or less, it’s becoming easier than ever to get a holistic wellness experience at your local big box. 

  The rise of longevity isn’t relegated to gyms and studios, either. Wellness and longevity centers are popping up across the United States, offering everything from GLP-1s to cryotherapy to testosterone replacement therapy (TRT). Restore Hyper Wellness is the leader with over 200 locations, but emerging brands like Next Health, Serotonin Centers, Lindora and Humanaut Health are projecting growth in the years ahead.

  Direct-to-consumer longevity is big business, too. According to a survey conducted by YouGov, 45% of Americans say they’re taking supplements to fight the aging process. Timeline, a maker of supplements with an active ingredient designed to slow aging at the cellular level, raised $66 million in funding in early 2024. 

  Those bullish on the science of longevity believe the movement is just starting to gain a critical mass in America. 

  “Today, when I talk to people about slowing down aging, nine out of 10 are telling me, “I shouldn’t be doing it,’” Anar Isman, the CEO of longevity startup AgelessRx, told ATN. “I envision a world in five to 10 years where that’s going to completely flip on its head, where nine out of 10 people are going to be saying, ‘You don’t want to slow down aging? What’s wrong with you?’”

• 

  Fitness Wearables Evolve Into Healthcare Companions

  Fitness wearables are more popular than ever – nearly half of all consumers surveyed by McKinsey reported having purchased a fitness wearable at some point in time. Wearables have also come a long way from the days of simply tracking steps and calories burned from workouts. 

  As tech advances, wearable makers are envisioning a future where your smartwatch, smart ring or other tracking device becomes your personal health companion.

  Smart ring giant Oura acquired metabolic health company Veri earlier this year and has partnered with Dexcom, makers of the first FDA-cleared over-the-counter continuous glucose monitor (CGM) device. Oura and Dexcom are working to create an ecosystem where users can understand how their glucose levels interact with metrics like activity, sleep and stress. Oura is also highly active in women’s health, adding features like Cycle Insights and Pregnancy Insights, along with perimenopause features. 

  “Wearable tech is for anyone who wants to better understand the state of their health and live more optimally, for longer,” Oura CEO Tom Hale has said. 

  Garmin is also working to make its smartwatches part of the future of healthcare, something the brand has termed “smartwatch-enabled digital health.” Thanks to Garmin Health, Garmin wearables have been part of more than 1,000 research studies in areas including sleep, well-being, rehabilitation, physical activity, and disease management. 

  Not to be outdone, Apple has also signaled its ambitions to play a bigger role in healthcare in the years ahead, with Apple Watches at the forefront. 

  “It’s clear to me that if you zoom out way into the future, and you look back and ask what Apple’s biggest contribution was, it will be in the health area,” Apple CEO Tim Cook told “Wired” in December. 

• 

  Strength Training Is Here To Stay. Pilates Might Be, Too

  We named strength training as one of our trends to watch in 2024, and the modality has only increased in popularity since then. Appreciated for its anti-aging, functional and metabolism-boosting benefits, strength training is everywhere, from gyms to TikTok. Even Peloton has embraced the modality, releasing a dedicated strength training app in hopes of bringing more fitness fans into its ranks.

  Big-box gyms across the country are racing to add strength training equipment like Olympic lifting platforms and other free weights to their fitness floors while ditching cardio equipment. Some gyms are even rethinking their group exercise offerings to account for the rise of strength – Vasa Fitness will introduce Studio LFT, a group-based strength training class featuring power racks, benches and plyometric boxes, in early 2025.

  Strength training isn’t just lifting heavy weights, though. Pilates’ surge in popularity over the past few years is thanks in no small part to a rise in awareness around the benefits of strength training. Functional fitness concepts like Pvolve have also become highly popular since the pandemic, buoyed by women embracing strength training in larger numbers than ever before.

  Pvolve president Julie Cartwright believes strength training is here to stay since people are becoming more aware of the science-backed benefits of adding muscle, especially for longevity.

  “I really do think it’s education in the marketplace,” Cartwright told ATN when asked about strength training’s rise and staying power. “Post-COVID, we’re all taking a more active role in our own self-care, in living better, longer. There’s (more) messaging about the importance of muscle mass and what it does for your longevity and health span.”

• 

  Will AI Impact Fitness Experiences?

  AI is changing the world, but will it actually change the way we work out?

  Much has been made in fitness industry circles about the promises (and potential nightmares) of artificial intelligence, but if you ask most gym-goers, the way they participate in fitness probably hasn’t changed too much since before the emergence of ChatGPT.

  “I think much of the AI application in the gym space has been somewhat overhyped,” Matt Wright, the vice president of growth and development at gym chain Healthtrax Fitness & Wellness, has told ATN.

  Can the fitness industry make AI a bigger part of the in-gym experience? Should it?

  Future is using AI to democratize access to virtual personal training, Lumin fitness has big expansion plans as the world’s first AI-powered boutique fitness studio and at-home fitness brands like Tempo and Tonal are using AI to make strength training effective and easy for newbies and fitness buffs alike.

  But as we head into 2025, those brands remain the exceptions rather than the norm. Despite this, some insiders believe it’s just a matter of time before the gym is transformed by AI and other tech.

  “I think in the next 5, 10, years in the U.S., you’re going to see transformative changes within gyms, where technology and AI – and personalization of training programs – is going to take place,” Marc Magliacano, a managing partner at private equity firm L Catterton, said during ATN’s DISRUPT 2024 video series earlier this year.

  If Magliacano’s AI prediction comes to pass, it could spell bad news for real-life personal trainers.

  “Unfortunately, I believe that personal training from a human perspective will be under review, frankly, just to say it nicely,” he said.

• 

  Investors Are Bullish on Fitness Again

  The fitness and wellness industry has rebounded quite nicely from the pandemic, and investors are taking notice.

  2024 was marked by high-profile deals including L Catterton’s acquisition of Solidcore and the firm’s investment into fitness tech brand EGYM, as well as the mega merger between Anytime Fitness parent company Self Esteem Brands and Orangetheory Fitness.

  Meanwhile, private equity groups continue to pour money into large franchisee groups, enabling sophisticated operators to create large portfolios of franchised gym brands in systems including Crunch Fitness, Planet Fitness and Anytime Fitness.

  Consolidation is also happening at the corporate level as larger fitness brands buy up smaller ones. Barre3, a barre fitness franchise brand with around 200 locations nationwide, has acquired competitors including The Barre Code and Barre Centric, while gym giant LA Fitness acquired XSport Fitness earlier this year.

  Experts have told ATN they expect to see more big-time investments in fitness brands in 2025 as people embrace health and wellness – and as the industry moves further away from the carnage of the pandemic.

  “2025 is going to be a huge year for fitness” in terms of deal-making, Jeremy Hirsch, head of franchise and multi-unit services at Houlihan Lokey, predicts. “You’re going to have a lot of investors spending a lot of time on this category.”

The post The Fitness & Wellness Trends To Watch in 2025 appeared first on Athletech News.

As the fitness and wellness industry looks ahead to 2025, several groundbreaking trends are set to reshape how gyms and wellness centers operate. The introduction of pharmaceuticals, the evolution into all-encompassing wellness hubs and the rise of AI-driven personalization lie at the forefront of this transformation. 

These trends not only promise to redefine the traditional gym experience but also open new avenues for growth, engagement and member retention.

How does the industry connect to discuss these topics? From the innovative use of GLP-1 drugs to combat obesity and enhance metabolic health, to the creation of holistic wellness centers that cater to every aspect of health, and the revolutionary impact of AI on member engagement — these trends have the potential to drive significant changes in the industry and require further examination.

Rest assured, these developments will be the subject of much discussion and debate within the fitness community in the coming year, particularly at industry events where thought leaders gather to exchange insights.

Pharma in Fitness, Say Hello to GLP-1

The integration of pharmaceuticals in fitness is igniting a revolutionary change in how gyms approach health and wellness. GLP-1 drugs are providing the spark. Developed by major pharmaceutical companies like Novo Nordisk, Eli Lilly and Pfizer, GLP-1s are moving beyond their traditional medical applications. Rather than ancillary, they’re now integral to fitness and wellness programs.

First and foremost, GLP-1s present a compelling opportunity for gyms to expand their offerings and appeal to more individuals by addressing health concerns that go beyond conventional exercise regimens. With 78% of people in the U.S. still not using gym services, the target audience is substantial. 

As we look ahead to 2025, expect more gyms to begin offering pharmaceutical solutions like GLP-1s. Those who stay ahead of the curve and embrace these innovations are more likely to attract a new herd of members seeking comprehensive health solutions given the abundance of individuals who stand to benefit from them. 

The Connected: Health & Fitness event in Los Angeles in February 2025 will explore this trend, particularly with its “The Great Debate: GLP-1, Threat or Entry Point?” panel discussion. Experts like Robert Gabbay, Chief Medical and Scientific Officer at the American Diabetes Association, will offer insights into how GLP-1 drugs might disrupt or enhance the fitness industry. This discussion will provide valuable perspectives on how gyms should go about integrating these new offerings to reel in new members.

Incorporating GLP-1 into fitness programs could redefine gym memberships, making gyms essential hubs for overall health management rather than just places for physical exercise. This evolution has the potential to impact both the fitness industry and broader healthcare practices. 

Diversifying Revenue Streams: The Future of All-in-One Wellness Hubs

The fitness industry is evolving swiftly, with gyms now looking to diversify their revenue streams and transform into comprehensive wellness hubs. This shift reflects a growing demand for holistic wellness solutions that go beyond traditional fitness offerings. 

With an increased demand for wellness, gyms are responding with expanded offerings that include services like biomarker testing, IV therapy and mental health programs. Brands such as Equinox, Muscle Lab and CorePower Yoga represent examples of each. The goal is to create a space where members can take care of all aspects of their health — physical, mental and even social. 

This trend will be front and center as well at the Connected: Health & Fitness event, where its “The Ultimate ‘All-in-One’ Facility” panel will explore how gyms can integrate these diverse offerings to create a seamless, all-encompassing experience for members. Expect insights from leaders like Emlyn Brown, Global SVP of Wellness from Accor and Matt Delaney, Director of Program from Equinox, who are driving the evolution of fitness spaces into wellness hubs.

As the fitness industry progresses towards 2025, gyms that successfully adopt this holistic approach will stand out in a competitive market. By offering a full suite of wellness services, they cast a wider net when looking to add new members and foster long-term engagement. 

The same goes for the corporate world as wellness boosts business. Michael Susi, Director of Wellness at LinkedIn, will take the stage and share how fitness and wellness are being integrated into the workplace to reduce burnout and boost productivity. 

AI, Personalization & Keeping Members Engaged

Shock, AI is revolutionizing the fitness industry. But how can we use it to tackle member attrition? With the rise of AI-powered wearables, apps and personalized coaching, gyms can deliver customized experiences that enhance member engagement and retention.

AI’s ability to process and analyze data from wearables and fitness apps enables gyms to create tailored workout plans and nutrition advice, offering members a more personalized approach to their fitness goals. 

AI can support gamified experiences and challenges as well that keep members motivated and invested in their fitness journeys. For instance, Life Time’s partnership with Microsoft to utilize AzureOpenAI demonstrates how AI provides dynamic training recommendations that evolve as members progress, improving both satisfaction and results.

The technology’s potential to predict member behavior and optimize engagement strategies permits gyms to not only enhance member experiences but also attract new members by offering tailor-made fitness experiences. When leveraging AI effectively, gyms establish individualized fitness journeys that extend beyond the average nine-month membership cycle.  

AI’s role in fitness is expected to expand even further as we move toward and into 2025. According to Sky Quest, the AI-powered fitness app market is projected to grow to $6.5 billion by 2031, illustrating an annual growth rate of 17.7% based on its $1.5 billion valuation in 2022. The future of fitness will likely be characterized by AI-driven personalization, setting new standards for member experience and business growth in the industry

The Connected: Health & Fitness Summit will take place on February 11-13, 2025, and has become a cornerstone in the fitness industry where technology, healthcare and fitness intersect to promote preventative health. 

By staying ahead of these developments and networking at events, gyms and wellness centers can not only enhance their offerings but also secure their place in an increasingly competitive industry. Embracing these changes will be key to thriving in 2025 and beyond.

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

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High-intensity interval training (HIIT) may be poised for another breakthrough, while Pilates and strength training remain top-of-mind for fitness enthusiasts, according to a new report from smartwatch giant Garmin. 

Garmin has released its 2024 Garmin Connect Data Report, which reveals how Garmin users participated in health and fitness over the past year. The report offers some interesting insights – and perhaps a few surprises – for fitness operators and wellness enthusiasts.

Track running (+65%), HIIT (+56%) and Pilates (+42%) saw the highest year-over-year activity percentage increases, followed by e-bike riding (+38%) and indoor rock climbing (+31%).

Strength training also saw a healthy 25% year-over-year increase, which is unsurprising given the modality’s surge in popularity post-pandemic. 

Stairclimbing also saw a notable 25% increase, likely driven by the rise of glute training, especially among women. Breathwork logged a 19% year-over-year increase as fitness enthusiasts increasingly prioritize holistic wellness. 

Outdoor running (7%) and walking (6%) also saw modest year-over-year increases, showcasing the staying power of foundational fitness modalities. 

Pilates’ surge is notable, especially since Garmin users aren’t traditionally associated with the mind-body modality. One of the fastest-growing fitness modalities over the past few years, Pilates shows no signs of slowing down as franchise brands continue to expand and equipment makers release tech-forward spins on the modern Reformer experience. 

HIIT’s strong performance should bode well for large fitness operators like Barry’s and smaller boutiques alike, A recent report from Research and Markets projected high-intensity interval training to become the fastest-growing boutique fitness modality over the next five years, driven by its effectiveness for time-constrained exercisers. Studies like this one, meanwhile, have found that HIIT may reduce the risk of cognitive decline in seniors.

“This is the first study to our knowledge to identify that a HIIT paradigm for the healthy elderly is suitable and effective at significantly improving and retaining long-term hippocampal-dependent learning, for up to 5 years,” the study’s authors wrote.

Stepping to Better Health

Garmin’s 2024 report also offered insights into the general health and wellness patterns of people across the globe. 

The average Garmin user logged 8,317 steps per day in 2024, well above the worldwide average, which hovers around 5,000. Hong Kong users took the most steps on average, with 10,340, while Indonesians came in last, taking just 5,375 daily steps. 

Going Dutch? Netherlands Wins on Key Health Metrics

The Dutch have a reputation for leading a healthy lifestyle, which appears to be well-earned. Garmin users in the Netherlands had the highest average Body Battery level, a metric Garmin uses to measure personal energy levels based on factors like physical activity, stress, heart rate and sleep. 

The average Garmin user’s Body Battery level in the morning was 71, while those in the Netherlands had an average level of 74. Japan had the lowest average body batter level, coming in at just 66 in the morning. 

The Dutch also got the best sleep in 2024, with an average sleep score of 73, outpacing the worldwide average of 71. Indonesians had the lowest average sleep score of 64 (maybe they should walk more!).

South Korean Garmin users did the best at managing their stress, logging an average daily stress score of 28, ahead of the global average of 30. Malaysians had the highest stress scores of all Garmin users, coming in at 33. 

Surprisingly, across the board, Garmin users’ stress scores were lowest on Monday (29) and highest on Saturday (32). Garmin notes that might be due to “jitters” before a big race or event, which often takes place on the weekend.

Fountain of Youth

In terms of fitness, the average Garmin user’s “training readiness” score was 60, which equates to moderately prepared. Users in New Zealand were the most ready for training on average, while South Koreans tended to be the least prepared. 

Garmin users tend to be healthier than their biological age would suggest. According to the brand’s “fitness age” metric, Garmin users are, on average, 2.48 years younger than their actual age. Women were 1.94 years younger on average while men were 2.75 years younger than their actual ages. 

Garmin Eyes Healthcare

While Garmin has made a name for itself over the past two decades for its health and fitness wearables, the Kansas-based brand is also eyeing the healthcare space. 

Garmin executives believe smartwatches can become an integral part of modern healthcare by tracking metrics like stress, heart rate variability (HRV) and skin temperature, and feeding that data to healthcare professionals, who can then make more informed decisions on patient health.

Called, “smartwatch-enabled digital health,” Garmin is actively working to make this vision a reality. The company launched Garmin Health in 2014, growing it into a full-scale B2B solution for healthcare, research and clinical trials, insurance companies, gyms and fitness brands, corporate wellness and more. 

When it comes to smartwatches and healthcare, Garmin believes it has an advantage over other tech players like Apple and Samsung thanks to its open platform, the quality of its biometric data and the long battery life of its watches. 

“Garmin’s business strategy is to be an ecosystem player,” Scott Burgett, senior director of Garmin Health Engineering, told Athletech News earlier this year. “When you look at the breadth of our wearable products, the breadth of our data, and the ease of integration – we’re agnostic between iOS and Android – we really are the best company (to work with).”

To view the 2024 Garmin Connect Data Report in full, see here.

The post Track Running, HIIT & Pilates Rise in Popularity, Garmin Data Shows appeared first on Athletech News.

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If you’re looking for a workout that’s easy to start, burns calories, and builds strength—all without needing a gym—it’s time to introduce you to rucking. Essentially, it’s walking with a weighted backpack, and while that might sound simple, it’s incredibly effective. Rucking combines the benefits of cardio and resistance training in one low-impact activity that anyone can do, whether you’re a fitness newbie or a seasoned pro. Here’s everything you need to know about why rucking is worth a try, along with some tips and gear essentials to get started.

What Is Rucking?

Rucking, at its core, involves walking with a weighted backpack or rucksack. Originating from military training, rucking is both simple and effective, making it accessible for anyone who wants to add intensity to their usual walking routine. The weight provides resistance, engaging more muscle groups and adding a cardio component to what might otherwise be a leisurely activity.

Why Rucking Is a Great Workout

1. Full-Body Workout

Rucking works out more than just your legs. The added weight engages your shoulders, back, core, and glutes, turning a simple walk into a full-body exercise. By carrying weight, you’re challenging your muscles to stabilize and support your body, leading to strength gains across multiple muscle groups.

2. Low-Impact Cardio and Strength

Unlike running or high-intensity interval training (HIIT), rucking is low-impact, making it gentle on the joints. This makes it ideal for individuals who want a solid cardio workout without the risk of strain or injury from high-impact exercises. The weight adds intensity without requiring fast movements, providing both a cardio and strength workout that’s accessible and safe.

3. Improves Posture and Core Stability

With proper form, rucking encourages a strong posture and helps engage the core. Carrying weight on your back requires your core muscles to stabilize and balance the load, leading to better posture over time. As you strengthen these muscles, you may also see improvements in balance and body alignment.

4. Efficient Calorie Burner

The added weight in rucking increases calorie expenditure, helping with weight management. Walking with extra weight can burn up to 40-50% more calories compared to regular walking, depending on your pace and load. This makes rucking an effective workout for anyone looking to increase their activity level and burn calories without intense workouts.

Getting Started with Rucking: Tips for Beginners

1. Start Light and Gradually Increase Weight

When starting out, begin with a lighter weight (around 10% of your body weight) and gradually increase it as you get more comfortable. It’s better to go lighter at first to avoid straining your back or joints.

2. Focus on Posture

Good posture is essential when rucking. Keep your shoulders back, engage your core, and avoid slouching under the weight. Maintaining a steady, upright posture reduces the risk of back or shoulder discomfort and ensures you’re getting the most out of your workout.

3. Plan Your Route and Distance

As a beginner, aim for shorter distances (1-2 miles) and increase as your stamina builds. Choose a comfortable walking route, and remember that hills or inclines can add an extra challenge. Over time, you can add more distance, weight, or incline to keep pushing your limits.

4. Wear Comfortable Gear

Invest in a comfortable, well-fitted backpack and supportive walking shoes. Your gear can make or break your rucking experience, so prioritize equipment that provides good weight distribution, reduces strain, and keeps you comfortable throughout your workout.

Rucking Gear Essentials: What You Need to Get Started

Ready to try rucking? Here’s a shopping guide with must-have items to make your rucking experience comfortable and effective.

1. 

   Weighted Backpack or Rucksack

   A durable, adjustable backpack is essential. Look for one with padded shoulder straps and a sturdy hip belt to help distribute weight evenly. Some popular rucking brands offer backpacks specifically designed for carrying weights, but a well-constructed hiking backpack can also work.

   Buy Now: GoRUCK Rucker 4.0 Backpack, $255 at Huckberry

2. 

   Weight Plates

   To increase resistance, you can use weight plates or weighted sandbags. Opt for a set that fits comfortably in your backpack, and start with a lighter weight (10-15 lbs) if you’re new to trucking.

   Buy Now: GoRUCK Ruck Plate, $120 at Huckberry

3. 

   Supportive Walking Shoes

   Comfortable, supportive shoes are key to preventing strain and maintaining good form. Look for shoes with good arch support and cushioning to handle the extra weight, especially if you plan to ruck on varied terrain.

   Buy Now: Hoka Bondi 8, $132 at Hoka

4. 

   Moisture-Wicking Apparel

   Rucking can be intense, so wear moisture-wicking clothes that help regulate body temperature and reduce chafing. Lightweight, breathable fabrics will keep you comfortable, even on longer rucks.

   Buy Now: Nike DRI-FIT Short Sleeve Running Top, $55 at Nike

5. 

   Hydration Pack or Water Bottle

   Staying hydrated is essential for any workout, especially when adding weight. A hydration pack in your backpack can keep you hands-free while you walk, or opt for a refillable water bottle.

   Buy Now: CamelBak Crux Reservoir, $40 at Dick’s Sporting Goods

6. 

   Optional: Trekking Poles

   For those rucking on uneven terrain or hiking trails, trekking poles can provide additional stability and reduce strain on the knees. They’re especially useful if you’re carrying a heavier load or walking steep inclines.

   Buy Now: Trail Cork Trekking Poles, $130 at Black Diamond Equipment

The post Rucking: Why It’s a Great Workout & How to Get Started appeared first on Athletech News.

If you’ve ever found your gym bustling with activity in the early hours, there’s a good reason: more than half of Americans (65%) choose to start their day with a gym session, as revealed by a recent survey conducted by Flex Fitness. 

The rising interest in fitness and health has led gym membership and engagement numbers to soar across low-priced, high-value franchises such as Planet Fitness and Crunch Fitness to premium country club style operators like Life Time, where waitlists are routine. 

There’s never been a better time to be in the fitness and wellness business, which has united Gen Z, Millennials, Gen X and Boomers in a health mission. It’s not a passing trend, either — the Bureau of Labor Statistics projects that the employment prospects of fitness trainers and instructors is rosy and will create nearly 70,000 job openings annually.

With a healthy job market, new data from Flex Fitness, the creators of a free workout app, and Insurance Canopy, which counts 43% of fitness instructors as its policyholders, provides fresh insights into the current preferences of gym goers and ideas on how to keep fitness consumers committed to their health goals.

Rise and Grind 

Fitness consumers are more apt to prefer the two-hour window between 6 a.m. and 8 a.m., according to 33% of men and 21% of women polled by Flex Fitness. The timing is more than just convenience; it is linked to performance and quality, as 71% of gym goers reported. Over a third (35%) of respondents say cardio is the modality most impacted by workout timing.

This data can be helpful to personal trainers looking to attract new clients, considering 47% of Insurance Canopy’s fitness experts/policyholders teach multiple types of classes and 66% lead small group personal training. While personal training is the leading niche for fitness instructors based on sales data, other offerings also show promise: yoga (27%), group fitness (21%), dance (17%) and Pilates (16%).

Following cardio, gym goers say that timing affects strength training (23%) and yoga (18%), which could be helpful for gyms and personal trainers to determine the most optimal class times and scheduling formats to offer. For example, it may be prudent to schedule cardio-based classes earlier in the morning.

Younger fitness enthusiasts (those 18 – 29) tend to be divided by the 6 a.m. – 8 a.m. slot and the evening between 8 p.m. and 10 p.m. Since Gen Z tends to be most interested in strength training, having an evening class could attract a high number of attendees.

Staying on top of the latest trends in sports and fitness can also generate great ideas for new fitness classes. This summer, Crunch piloted a pickleball-focused circuit-based class at six of its gyms in New York, New Jersey and Los Angeles. The effort has paid off, with Crunch CEO Jim Rowley telling ATN recently that the program has been “wildly successful.” 

Staying Engaged

Notably, the top reason fitness consumers lose motivation is not having a consistent schedule or structured routine, according to 43% of respondents. It’s a substantial finding, but there are simple remedies that gyms and personal trainers can take to keep clients encouraged. 

Fitness consumers want flexibility, and 16% say there’s a correlation between being able to fit in a workout in their busy schedule and sticking to a regimen. Another 14% report that tangible results from their efforts keep them engaged, while 13% say it’s having a reliable workout buddy by their side. 

The leading personal training styles are functional fitness (78%), strength (56%) and wellness training (44%), which have all seen demand in 2023 and 2023, according to Insurance Canopy’s findings. Low-impact fitness modalities, such as Pilates, also continue to see a boom in participation.

Personal trainers can leverage such findings from Flex Fitness and Insurance Canopy by widening their offerings, introducing a small group Pilates class and encouraging participants to bring a friend. 

Having a workout buddy does more than keep fitness consumers committed; it’s an effective way for fitness trainers to attract new clients. According to Insurance Canopy, clients still prefer good old-fashioned word-of-mouth recommendations when looking for a trainer. In fact, the insurance carrier revealed that its personal trainers get most of their clients (84%) from referrals and networking (19%), outpacing print and social media marketing efforts.

Supporting Personal Trainers

Personal trainer responsibilities have evolved beyond weight loss. Technology has also changed the landscape, leaving some fitness experts wondering how best to serve a growing clientbase who use continuous glucose monitors.

According to recent findings by Canopy Insurance, some of the most requested duties of personal trainers are personal wellness coaching and strength training (tied at 31%), muscle gain and weight loss support (also tied at 13%) and motivation (6%). An additional 3% are looking for mobility/flexibility training. Gen Z and Millennials are particularly interested in retaining the services of personal fitness and wellness experts. 

While there are several certification options, the National Academy of Sports Medicine (NASM) (28%) is the most popular certified personal training certification, according to Insurance Canopy’s survey. Following NASM is ACE (25%), ISSA (19%) and ACSM (16%).

NASM recently launched two new course offerings to better prepare personal trainers, one of which allows them to participate in a wellness coaching simulation that provides real-time feedback from a mentor. 

Educational courses give personal trainers an edge against the competition and keeps them up-to-date on the latest initiatives and trends, but gyms can also find ways to support and attract top trainers. 

Crunch Signature, the gym operator’s premium facilities, is investing in Ride, its indoor cycling class, integrating Struct Club, a programming platform and app for fitness studios and instructors. The partnership introduces a certification program for Ride instructors to learn music programming techniques based on behavioral research — the kind that will maximize attendance.

“Today’s consumer expectations are higher than ever,” Struct Club founder and CEO Amira Polack said. “Impeccable quality, unique experiences and freshness have become table stakes – every class, every coach, every time. Adjacent hospitality sectors to fitness have tapped into tech that enables client-facing employees to ‘wow’ customers, but fitness is behind. Together, Struct Club and Crunch Signature are making it easier than ever for group exercise instructors to lead the pack.”

Zumba is also giving its dance fitness instructors a new opportunity following a partnership with digital health platform Noom. The news was announced at Zincon, Zumba’s 15th annual instructor convention, and it gives Zumba instructors a pathway to become a Noom Mindset Coach.

“At Zumba, we are committed to empowering people to live healthier, happier lives through the joy of dance and fitness,” Zumba CEO Alberto Perlman said. “Beyond this, we are always looking for ways to support our instructors and give them access to growth opportunities.”

Both Rowley and Perlman are two of ATN’s Power Players. See the full list here. 

The post New Data Reveals Key Insights to Help Personal Trainers, Gyms appeared first on Athletech News.

This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here

As fitness and wellness settles into its new normal post-pandemic, some interesting data points are starting to emerge, most of which are encouraging for the overall health of the industry. 

Athletech News spoke with the CEOs of ABC Fitness and Mindbody, two of the largest software firms in fitness and wellness, to pick their brains on the key trends they’ve seen over the 12-month span that ended in early 2024, and what they could mean for the industry moving forward.

In-Person Fitness Returns, Especially at Boutiques

It’s been said that in-person experiences are surging post-pandemic, and the data backs this up. 

“In-person fitness and wellness is exploding again and formats that are hard to replicate at home are on the rise,” says Fritz Lanman, CEO of Mindbody and ClassPass.

Lanman noted that, for the first time ever, Pilates was the number one workout on ClassPass in 2023. The popularity of Pilates studios over other fitness modalities is likely due in part to the difficulties of recreating the Reformer experience at home. 

“Hot yoga bookings were also popular in 2023 as people can’t replicate this form of yoga at home,” Lanman added. 

Another notable trend is the emergence of what Lanman calls “sports as wellness.”

“ClassPass found sports and recreation bookings were up 92% from 2022, and 33% of consumers note that they prioritize fun and play specifically with a goal of supporting their well-being,” Lanman adds. “These unique, in-person experiences will continue to bounce back strongly over the next few years.”

Consumers Are More Experimental Than Ever

Not only are fitness and wellness consumers returning to in-person experiences, they’re eager to try new things. 

“Our findings show that the average active consumer has a high ‘wellness IQ’ and is interested in new modalities,” says Bill Davis, CEO of ABC Fitness, citing data from the company’s January 2024 Innovation Report. 

This was “reinforced by the increase in January new joins in global studios and boutiques, up 22% year-over-year,” Davis adds, citing ABC data. 

Consumers are increasingly coming to expect more than just fitness from their gym or studio experience. 

“We expect to see a new phase of growth in the fitness industry that incorporates nutrition, recovery and mental health as key parts of the average member’s fitness journey,” Davis shares. “Whether dedicated recovery studios or adding cold plunge facilities to your club, we are seeing the focus shift to overall well-being. The studio, gym or personal trainer is the gateway to more holistic health opportunities for members.”

Gyms and studios should also consider being active in philanthropy and community outreach. 

“Our data also shows that 58% of active consumers find it important for their fitness club to embrace social causes,” Davis notes.

AI Should Be a Priority – Software Can Help

It should come as no surprise that artificial intelligence (AI) is top of mind in 2024. Fitness and wellness brands have begun to experiment with AI in areas like personal training, motivation and program design, but that’s just the beginning. 

“We will continue to see the rise of AI in more fitness and wellness experiences,” Lanman predicts. “Personalized fitness is becoming more and more important for consumers as all individuals have different goals and needs, and we are seeing companies and studios incorporate the unique advantages of AI into their programming already – whether that’s through smart hardware or bespoke plans.”

On the business side, fitness and wellness software providers are putting AI to work in creative ways to help gyms acquire, engage and retain members. 

Mindbody is adding AI features like ‘Clients at Risk,’ which leverages data to predict when a client is losing their motivation to continue booking, and ‘Big Spenders,’ which uses machine learning to predict early on if a particular customer will become a “big spender” over their lifetime at a studio.

ABC Fitness is also leveraging AI in a number of ways, including using it to help predict member churn.

“While the increased demand for technology options and personalization can seem like a challenge in our industry, our aim at ABC Fitness is to help redefine what a club operator’s growth can look like by helping seamlessly integrate new technologies into their arsenal of tools and decision-making support,” Davis says. 

Fitness & Wellness Spending Stays High

Despite a fraught economic climate including high inflation, consumers are still willing to pay for fitness and wellness services. 

Household spending on fitness is up 3% compared to January 2023, according to data from ABC Fitness. 

“The data also shows that the industry has seen a nearly 90% increase in check-ins since pre-pandemic, demonstrating the increased demand for access to healthy activities and the importance of physical fitness in the average consumer’s life,” Davis adds.

Data from Mindbody and ClassPass tell a similar story. 

“Fortunately, we have found wellness spending is still a priority with 64% of consumers saying wellness is more important than other leisure expenses,” Lanman says. However, he notes that brands shouldn’t be lulled into a false sense of security. 

“It’s more important than ever for the industry to provide tremendous quality of experience and provide spaces for consumers to want to spend their time and money, and maybe put those daily struggles out of their mind for a few hours of the day,” he says.

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The health and fitness industry has a robust $22.4 billion economic impact on the U.S. economy, according to new data released by the Health & Fitness Association summarizing the cumulative effect of 55,294 U.S. health club and studio locations. The data was presented this week during the association’s Fly-In and Advocacy Summit in Washington, D.C.

“When I was hired by the board almost three years ago, one of my goals was to be able to share real numbers about the value our industry creates in this country,” said Health & Fitness Association president and CEO Liz Clark. “This data makes that goal a reality.”

The health club and studios contributed 432,942 direct jobs in the U.S., $10.7 billion in direct wages, $5.29 billion in federal taxes and $5.35 billion in state and local taxes, according to data compiled by John Dunham and Associates for the Health & Fitness Association (formerly known as IHRSA). Suppliers contributed 60,625 U.S. jobs and $4 billion in wages.

The data collected on the health and fitness industry doesn’t include not-for-profit organizations like YMCAs, so the industry’s full impact on the American economy may be even larger. 

Additional data collected for the upcoming 2024 U.S. Health and Fitness Consumer Report shows that the U.S. has more than 72 million health club and studio members and a higher percentage of active fitness facility members than any country except Sweden. The report will be released in stages in the coming months by the Health & Fitness Association.

The findings also reveal that Americans pay an average of $59 per month for membership, while 41 percent of facility users pay $25 or less per month.

The data is more than just eye-opening; it’s being used to educate members of Congress about the fitness industry’s impact on the country. 

As part of the Health & Fitness Association’s Fly-In and Advocacy Summit held May 7-8, over 115 attendees representing health clubs, studios and suppliers descended on Capitol Hill to advocate for the passage of bills including the Personal Health Investment Today (PHIT) Act.

The Health & Fitness Association has been working tirelessly to encourage support for the PHIT Act, which, if passed, would allow Americans to use pre-tax dollars on gym memberships, fitness equipment and youth sports.

In March, Clark told attendees at IHRSA 2024 that it was time to “crank up the incline and accelerate the pace” as she revealed the association’s new name.

“We have dramatically increased our media exposure and recognition,” Clark said of the health and fitness industry. “This is why the White House, the CDC, congressional leaders and policymakers now seek out our team for input. We are not just finding respect, we are earning it — and we are just getting started.”

Mike Goscinski, Health & Fitness Association vice president of government affairs, said that the data from the economic impact study and upcoming Consumer Report show just how essential the health and fitness industry is to the economy of the country and the physical and mental health of Americans.

“This data is an essential part of our campaign to educate representatives, senators and their staff about the mental and physical health benefits of exercise–and about the size and scope of the businesses where consumers exercise,” Goscinski said.

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Regular cannabis users who indulge in legal-market marijuana before engaging in exercise may experience a more positive workout, according to a new study from the University of Colorado published in Sports Medicine.

Stemming from the first state to sell recreational marijuana, the Colorado-based study set out to explore the impact of cannabis on workouts and consider its possible motivational properties when it comes to fitness. 

“It’s important to understand and figure out what impact commercially available cannabis products have on the experience of exercise — specifically focusing on common barriers to exercise,” first author Laurel Gibson, a Colorado University research fellow, explained in a video outlining the experiment. “How does cannabis influence pain during exercise? How does it influence enjoyment, motivation and exertion.”

“We’re seeing an increasing number of anecdotal reports in the media that people are using cannabis in combination with various forms of exercise,” Gibson added. “There have been some recent population-based studies that have actually shown that cannabis users are more likely than nonusers to meet physical activity.”

The study’s 42 participants were regular runners and cannabis users aged 21 to 39 years old, with researchers comparing their exercise experiences both with and without two commercially available cannabis flower products. Participants completed a baseline assessment and two exercise tests on a treadmill.

Perhaps unsurprisingly, participants reported a more positive experience and runner’s high symptoms following their use of pre-workout cannabis, but they did report more exertion. Researchers indicated that the effects may depend in part on cannabinoid content.

Although the study’s authors acknowledge that further research should be conducted using diverse samples and methodologies, the legalization of marijuana in many states and the rising interest in CBD wellness products have led some notable names in pro sports to cash in on the green and advocate for the benefits of cannabis in supporting overall wellness. 

Former NFL players Calvin Johnson Jr. and Rob Sims of the Detroit Lions co-founded Primitiv Group in 2021, a Michigan-based cannabis and research company that sells performance products with non-THC phytocannabinoids and has two retail locations that feature cannabis products. Johnson Jr. has been open about his marijuana use, sharing that he had used the flower to manage his chronic pain and even admitted to having taken cannabis before games. 

Former NFL player Marshawn Lynch has been outspoken about the benefits of using marijuana and launched Dodi Blunts, a “diamond-infused” cannabis line.

“I’m trying to last, not come in last,” Lynch said in an interview. “I know I need to take care of my body, so how do I maintain that?“

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In a shift from pandemic-era outcomes, the American College of Sports Medicine’s (ACSM) 2024 Worldwide Survey of Fitness Trends indicates a move back to in-person fitness experiences while continuing to emphasize the role of technology in the fitness industry. The annual survey highlights evolving consumer needs and the sector’s adaptive responses.

Initiated in 2006, the ACSM’s annual survey has historically been a reliable predictor of fitness industry trends, reflecting shifts in societal attitudes and technological advancements. The 2024 version collated insights from nearly 2,000 professionals across the fitness industry, including personal trainers, exercise physiologists and group exercise instructors

The 2024 survey showcases an array of upcoming trends, with a notable emphasis on boutique fitness studios and subscription-based memberships. This signals a departure from the previous focus on online training and home gyms, which gained prominence during the pandemic. 

Here are some other trends highlighted in the report:

Wearables Continue To Lead

Wearable technology leads as the top trend, signifying a strong consumer interest in personal health data and fitness tracking. Wearable technology has ranked in the top three since 2016, highlighting the growing popularity of devices that track health metrics like heart rate, calories burned, and sleep. 

“We know that social support is one of the strongest predictors of exercise self-efficacy,”  said A’Naja Newsome, Ph.D., ACSM-CEP and survey spokesperson. “It is important for exercise professionals to leverage the capabilities of wearable technology to improve adherence and autonomy for clients.”

Corporate Wellness Is Top of Mind

Coming in second is a newcomer to the top ten list – worksite health promotion. Companies are increasingly investing in health-promoting initiatives, such as providing access to fitness facilities, organizing employee wellness programs and offering health education workshops. By integrating these health-focused strategies into the workplace, employers are acknowledging the profound impact that a healthy workforce has on the success and sustainability of their organizations. 

Grace De Simone, wellness director, Wyckoff Family YMCA, Wyckoff, New Jersey, has over 20 years of experience in the corporate wellness sector. She says that people returning to the office post-COVID may be driving this heightened attention on workplace wellness. 

“People are more anxious and cautious than ever,” says De Simone. “Employers are providing wellness education and programs, including coaching, mental health awareness and training, meditation, yoga, and physical activity. Full-time employees spend a third of their day at work, whether it’s at home or in the office. The opportunity for preventive and impactful services for their health is an enormous and important initiative.”

Older Generations Embrace Fitness

The third spot belongs to fitness programs tailored for older adults. As more Baby Boomers enter retirement, this group is focusing more on staying active and independent. The 65-plus population increased 38% from 2010-2021 and is projected to keep rising over the next two decades. Regular exercise enables older adults to maintain health and independence as they age.

Debbie Bellenger, owner, DB Fitness and Wellness Solutions, Campobello, South Carolina, says it’s crucial for fitness professionals to acquire specific training and development around working with older adults. 

“We need to closely follow longevity research and understand that this demographic expects more than just physical health – their whole well-being is key,” says Bellenger.

“Learning about common age-related health conditions, fall prevention, balance and mobility issues allows us to develop appropriate programs,” she adds. We should use age-appropriate cues, music and relatable communication styles. Pre and post assessments help monitor client progress.”

Bellenger advised that, looking forward, the industry needs to grasp concepts like recovery timeframes to avoid overtraining older adults. 

“With rising neurodegenerative diseases, we have to recognize symptoms and customize plans accordingly,” she says. “Loneliness is another huge factor, so facilitating social connections within groups can directly impact wellness. We need the tools to support older adults in finding purpose post-retirement.”

More Top Trends

Other trends in the top ten indicate a focus on using tech and customized programming to improve mental and physical wellbeing. Mobile apps, exercise for mental health, and personal training all made the list. There is also a push for policy changes to increase access and affordability of qualified exercise professionals.  

De Simone, who is also a mental health first aid instructor serving the corporate wellness population, pointed out that in the first year of the pandemic, the global prevalence of anxiety and depression increased by 25%, according to a scientific brief released by the World Health Organization (WHO). Just two weeks ago, the WHO declared loneliness a global health threat. De Simone encourages fitness professionals to get a Mental Health First Aid credential to help meet clients’ needs. 

“The hope is that this combined publication, and the addition of trend categories, will allow (people) to understand trends predicted to drive the health and fitness industry here in the U.S. and abroad,” said Newsome.

View the full 2024 ACSM Worldwide Fitness Trends report here.

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FORM, the digital platform with workout programs, recipes, and lifestyle guidance, was founded by Sami Clarke, a health and wellness trainer and fitness influencer. To bring FORM to life, Clarke, the fitness influencer who has taken social media by storm, partnered with Sami Bernstein, a Forbes 30 Under 30 marketer and business executive. Athletech News spoke with Bernstein and Clarke about the company’s vision and goals, as well as larger trends in the industry.

ATN: What makes FORM unique?

SC + SB: Our Founder, Sami Clarke, has revolutionized the effectiveness of 30 minutes dedicated to you and your health wherever or whenever you choose to move your body – majority of its virtual workouts boast all the high-impact efficacy of longer workouts in just 30 minutes or less. With the help of her business partner, Sami Bernstein, all FORM’s members can access their movement via FORM’s all in one digital platform. FORM also launched Pilates at the beginning of this year as Sami discovered how it changed her own life. It’s been amazing watching how quickly we’ve grown and the community we’ve built! 

FORM’s close-knit community of members is built of like-minded individuals who not only prioritize the incredible feeling of completing an amazing workout, but also choose to support other members on a similar wellness journey. The fitness industry can sometimes channel a competitive feeling within a community – at FORM, they channel a collective feeling of belongingness for all shapes, sizes, ages, genders, etc.

ATN: What do you think is the biggest trend in the fitness industry today? 

SC + SB: One of the biggest trends that FORM is committed to finding the solution for are the “quick fixes” advertised all around us. We pride ourselves as being leaders who prioritize mental well-being in a very physical + superficial focused industry. Rather than selling the physical aspects of fitness like “How to get abs in 3 days,” we focus on the mind, body & soul connection because we know and believe that you will never be where you want to be physically if you do not do the mental work as well. At FORM we want our community members to feel empowered in their bodies and appreciate the gift it is to move them.

ATN: What are your short- and long-term visions for FORM? 

SC + SB: We envision a singular destination where anyone can form the best version of themselves, whatever that means to them; it’s a judgment-free zone where all are welcome. We are constantly evolving the FORM offering and listening to our members to ensure everything they need to feel good through movement, nutrition, and mindfulness practices can be accessed within FORM. We have some exciting launches later this year, so stay tuned!

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The American College of Sports Medicine (ACSM) has released a list of 20 2023 industry trends, plus international fitness trends for Australia, Brazil, Europe, Mexico, Portugal, Spain, and the US. Here is the list of the top 10 ACSM trends for 2023.

Wearable technology

Wearables include smart watches, heart rate monitors, fitness trackers, and GPS tracking devices. This category has led the rankings for most years since it was introduced into the survey in 2016.

Strength training with free weights

For all categories of fitness enthusiasts, strength training has been gaining traction. This category includes using barbells, dumbbells, and kettlebells for improving muscular fitness.

Body weight training

Easy on-the-go and at home, body weight training can be far more intense than one might initially assume. The trend first appeared on ACSM’s trends survey in 2013.

Fitness programs for older adults

Programs for older adults have been becoming more popular. Older fitness enthusiasts may have more disposable income, so fitness clubs and boutiques are looking to capitalize on this growing market.

Functional fitness training

Training to improve balance, coordination, functional strength, and endurance will improve one’s daily life. Functional fitness first appeared in 2007, and has made a comeback this year.

Outdoor activities

This category includes group walks, rides, paddle boarding, mountain biking, and organized hiking. Outdoor activities can range from just a few hours to multi-day affairs. Due to the pandemic, these activities have been more popular than ever.

High-Intensity Interval Training (HIIT)

While sessions vary in format, they generally include accessories like dumbbells and bands, and can also include cardio activities like cycling and stair climbing.

Exercise for weight loss

Weight loss and exercise programs have been making a comeback, perhaps due to the extra weight consumers gained during lockdowns.

Employing certified fitness professionals

Trainers have been on a roll in the industry, with more gyms and boutiques desiring to hire certified health and fitness professionals.

Personal training

One-on-one training has continued to be a strong trend in the rankings; consumers seem to desire more personalized attention. In 2008 and 2009, the category was in the top 3 of the rankings, but has since dropped in popularity.

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The survey results are in, and health and fitness professionals predict that wearable technology will be the top fitness trend in 2023.

The American College of Sports Medicine (ACSM) released its findings in its January/February issue of ACSM’s Health & Fitness Journal. The annual international survey says that technology continues to impact the fitness industry, with wearable tech as a leading trend.

“Wearables are certainly not going anywhere,” said ACSM Past President Walter R. Thompson, Ph.D., FACSM, lead author of the survey. “Not only are these devices becoming more affordable, but wearable data is increasingly being used in clinical decision making so they are continuing to hold their appeal,” he said. 

The survey, now in its 17th year, assists the global health and fitness industry in making programming and business decisions. The most recent survey evaluated 42 potential trends, with the top 20 described in the report.

While wearable tech was named the number one fitness trend for 2023, here are some other highlights from ACSM’s findings:

At-home gyms may start to collect dust, as people return to the gym

At-home fitness, which saw a significant increase during the pandemic, is now returning to pre-pandemic levels. According to the report, online fitness training was the top trend in 2021 but fell to ninth place in 2022. In 2023, online fitness fell to 21st place. This trend drop, according to ACSM, indicates that fitness enthusiasts have returned to in-person fitness and have neglected their home fitness routines in favor of returning to the gym. As Dr. Thompson noted of this year’s survey, “The results could also very well be titled ‘post-pandemic recovery impacts the fitness industry’ or ‘what happened to online training and home gyms?’” 

Function Fitness has gyms returning to the basics

Fitness facilities have embraced strength training with free weights, which was ranked at the number two spot, with body weight training taking the third spot. Core and circuit training ranked at number eleven and twelve, respectively. 

HIIT holds firm, despite the pandemic

In spite of the effects of the pandemic, the ACSM found that certain fitness trends have remained unchanged — like HIIT. Both in 2022 and 2023, high-intensity interval training has held steady at the number seven position on the list.

Fitness for the aging population sees a spike

Some fluctuations were seen in fitness programs aimed at older adults, the ACSM finds. These fluctuations were most likely caused by COVID-19 as well as the shift that saw some older populations enter retirement and turn towards fitness goals. This genre of fitness moved from the eleventh spot in 2022 to the fourth spot in 2023.

The full list of top 20 trends is available in the article “Worldwide Survey of Fitness Trends for 2023” and is available here.

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Garmin has released its year-end Garmin Connect fitness report, which summarizes 2022 and highlights the activities that fitness enthusiasts engaged in the most this year. In addition, the report offers fantastic news for the exercise and wellness industry, as Garmin says its data suggests a return to pre-pandemic fitness habits. 

The multinational technology company also reports strong growth in indoor activities that cannot be completed in a living room or home gym, suggesting a shift in fitness trends. Garmin Connect’s data revealed that fitness enthusiasts are becoming more interested in indoor swimming, rock climbing, and gym-based exercise such as HIIT workouts. The report also indicates that home-based workouts like yoga and indoor cycling, which grew rapidly during the pandemic, have stabilized.

Here are the categories fitness enthusiasts participated in the most this year, according to the Garmin Connect report:

Gym Goers

Garmin Connect reports that strength training activities were up 20% over 2021, pointing out that it shows a level of commitment, especially when many returned to the office this year and still had time to “pound that iron.” Garmin introduced a HIIT activity profile on select watches in 2021, and while no percentage change is available yet, the HIIT feature is a fan favorite, according to Garmin.

Cycling Fans

According to Garmin Connect, cycling enthusiasts were biking up a frenzy, with “roadies and gravel grinders” giving it their all. The report showed that road biking was up 8%, and gravel cyclists completed 40% more activities this year than in 2021.

Runners

Runners are a devoted group, says Garmin, and its users will always find time to sneak in a run. The report showed that treadmill running activities increased by 13%, and indoor running activities were up 17% this year. Garmin Connect also revealed that outdoor running soared, with track running percentages more than doubling. The tech company says it plans to continue working directly with more track and cross-country teams to further bolster young runners. 

Wellness Pros

Garmin reports that its well-rounded fitness users increased activity counts in a variety of wellness-oriented activities this year, including elliptical (up 15%), stair climbing (up 24%), Pilates (up 38%), and breathwork (up 28%). Garmin added a new feature, Health Snapshot, to complement health and wellness, which allows a user to capture, save, and share health-related insights.

Swimmers & Divers

It’s a good thing nearly all Garmin watches are water-resistant, as the tech company says lap swimming activities increased 34% this year, with swimming up 13%. 

For those who like to go the extra mile (or more), single gas diving saw the most growth in 2022, up 76%, says Garmin, which offers the Descent Mk2i and compatible Descent T1 Transmitter with SubWave sonar technology. With these features, divers can know their depth, tank pressure, remaining air time, and air consumption rate, as well as those of up to four fellow divers. 

Climbers

According to Garmin, rock climbing increased 17%, with Western Europe engaging in 32% more rock climbing activities than the previous year, while North Americans participated in 18.55% more activities.

Water Adventurers 

Garmin saw more people enjoying the water, with global sailing activity rising 39%, surfing 35%, and boating 13%. The tech brand even offers the Instinct 2 – Surf Edition, which features tide data, Surfline compatibility, and activity profiles for surfing, kiteboarding, and windsurfing.

On the Slopes

Winter sports fans “went wild” when resorts reopened, according to Garmin, which should not surprise anyone who visited a ski resort this year. Skiing and snowboarding in resorts increased 143%, with skate skiing rising 14% and backcountry skiing and snowboarding increasing 7%.

eSports Gamers

According to Garmin, gamers logged an impressive 35% increase in esports activities this year compared to 2021. Virtual fitness is a growing sector, and Garmin’s Instinct – Esports Edition allows players to analyze body metrics, like heart rate and stress tracking and offers compatibility with STR3AMUP! to broadcast stress level and heart rate to game streams. 

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Another year is coming to a close, and with it, too, comes a look back at the health, fitness, and wellness trends we loved and discovered throughout the year. ClassPass and Mindbody’s Look Back Report for 2022 reveals fitness and wellness trends, fastest growing fitness workouts, popular workouts, most popular wellness reservations, and more as we head into a new year. 

To start, the fastest growing fitness class of 2022 was Sculpt, with a reported 471 percent jump in class bookings from January to October. Body sculpting classes are known for their muscle toning benefits and focus on core strength. In the Fitness & Wellness Trends of 2022 list, the most popular time to workout clocked in at 5:30 pm. The most popular day and month were also revealed as Tuesday and August. The most popular “first” class was Cycle. Also, more people also became interested in acro yoga, with class reservations being at a 200 percent increase in 2022.

Moving on to the Top 10 Workouts of 2022, according to ClassPass and Mindbody, the number one workout was strength training, followed by yoga at number two, and pilates at number three. Recognized studios such as SoulCycle and Physique 57 would love to know that cycling has the fourth place and barre is at number five. Interestingly enough, just some standard gym time was good enough for many people in 2022, as it landed a spot at number 7, and rounding out the list at number 10 is the more relaxing, yet just as beneficial, practice of stretching.

Strength training’s placement at the top of this list may look familiar, and that’s because the well-liked form of exercise was also number one on this list for 2021. ClassPass and Mindbody also disclose it appears more people attended strength training classes this year than in the previous year, with a 94 percent growth from 2021 to 2022.

While crowds flock to gyms and fitness boutiques usually at the start of year to get a head start on their New Year’s fitness resolutions, the ClassPass & Mindbody 2022 Look Back Report shows more people worked out in the fall months. August and September were the “most popular months to workout.” 

Of course, wellness includes taking time away from weights, Bosu balls, and exercise mats to more relaxing methods of self-care. In the top ten spa and & salon services list for this year, we see that the art of massage is at the top spot, followed by nails at number two. Meditation (number 5), sports recovery (number 8), and cryotherapy (number 9) are also found in the list. Just in case you’re wondering what the fastest growing wellness service of 2022 was, that distinction goes to the lash lift.

As you’re looking over these lists and checking them twice this holiday season to see where your health, fitness, and wellness interests fit in, keep watch of the trends sure to make a splash in 2023.

Featured image credit: ClassPass

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No longer just luxury cars or designer clothes, the newest flaunt for the middle-aged mega-rich seems to be getting fit. Perhaps the pandemic allowed them to shift their priorities and provided them more time to work out. Maybe the growing attention on health and wellness has encouraged them to defy the preexisting biases about their age. Regardless of the reason, fitness seems to be one of the biggest “flaunts” in 2022.

Mark Cuban, the owner of the Dallas Mavericks basketball team and an entrepreneur known for “Shark Tank,” spoke about the “buff billionaire” trend, “I think the pandemic and work from home really created the opportunity for C-Suite executives to focus on their fitness.”

Gender, no doubt, has played a large role in the attention on this trend. Women have long been plagued by scrutinous eyes on their bodies, while men seemed to have dodged the same level of critique. Now, however, men are opting into the fitness competition. Strauss Zelnick, the CEO of entertainment company Take-Two Interactive, poses on Instagram in skin-tight purple spandex. Jeff Bezos credits his biceps to a low-impact high-resistance workout from celebrity trainer Wes Okerson, who has also worked with Tom Cruise and Gerard Butler. Diet has received more attention than ever, with some moguls crediting their weight loss to routines like intermittent fasting.

Although the pandemic slowed down many aspects of life, fitness does not seem to be one of them. During the lockdowns, people became more health conscious, and this has seemed to carry over to the “new normal” life. The “dad bod” is no longer a source of pride in being too busy to work out. Instead, moguls like Elon Musk, who have not committed to the trend with the same level of excitement as others, seem to sheepishly admit the need to join in. Musk was photographed on a yacht in Mykonos this summer and received body shaming for his physique. “I’ve got to work out and be in shape,” tweeted Elon Musk.

Social media has played a large role in the growth of this trend. Shirtless posts are becoming increasingly prevalent among moguls. Zelnick commented to The Wall Street Journal, “I’ve been teased about shirtless pictures online, but I take comfort in the fact that they actually look like me.” Even Mark Zuckerberg, who has a reserved presence online, posted a video on his Instagram showing off his mixed martial arts (MMA) skills, an interest that developed during the COVID-19 lockdown.

What does this trend mean for the industry? With fitness historically appealing more to younger generations, the “buff billionaire” trend could speak to future growth of older, male consumer demographics in the world of health and wellness.

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Strava CEO Michael Horvath recently spoke with Yahoo Finance about the fitness trends that have exploded since the pandemic. Walking, yoga, and hiking have taken off, according to Horvath, co-founder and CEO of the social fitness platform.

Strava recorded 95 million registered athletes and finished out 2021 with its Year in Sport data report, revealing that the pandemic-era fitness enthusiasm isn’t slowing down. The social fitness platform, launched in 2009, showed that upload rates significantly increased and reported strong revenue growth. 

According to Horvath, the pandemic has caused people to re-shape their workouts, and those who want to be active will undoubtedly find a way.

“What we’ve seen in the last two years is a rapid rise in things like walking, yoga, hiking. Those are exploding on Strava, doubling in terms of activity on Strava and the total number of activities coming in from our community worldwide,” the CEO of Strava shared with Yahoo Finance. 

The Strava fitness app takes a community-oriented approach, allowing fitness enthusiasts to connect while also staying active. The app is subscription-based, but it is free to use. Strava is $59.99 per year if a user wants to upgrade to gain full access to all of its features. While Horvath told Yahoo Finance that the company doesn’t disclose the number of subscribers, he claims Strava’s subscription count grows in direct proportion to the number of new members it acquires.

The Strava CEO’s assessment is consistent with outdoor-related statistics. The Bay Area state parks reported a 50% increase in visitors, with new hobbyist hikers taking advantage of the fresh air and scenery. Hiking was the most popular reason for people to visit regional parks, according to surveys. Despite the fact that the novelty has worn off, one district superintendent for California State Parks stated that visitor numbers are still higher than pre-pandemic levels, and some parks, such as Mount Diablo, are still very busy.

Recognizing that its users are still interested in spending time outdoors, Strava recently added a Points of Interest feature for those who are on a long run, walk, or hike. The new addition allows users to easily find bathrooms, water fountains, and cafes. 

Strava, which is Swedish for “strive,” was formed by Mark Gainey and Michael Horvath, who met on a crew team at college. In an interview with Fitt Insider in 2020, co-founder Gainey addressed the long-term vision of Strava.

“I live in Silicon Valley and continue to hear entrepreneurs talk about how their goal is an IPO, like somehow that’s the end game. I always remind them that the day you take your company public is the day in which it’s now okay for your grandmother to invest in the future of the business. It’s not an end game. You’re just getting started. It’s another funding event that can be very important in the life of a company, but it’s by no means the end,” Gainey shared.

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The American College of Sports Medicine (ACSM) identified the top trend in fitness for 2022: wearable tech. 

ACSM released its survey results in the January/February issue of ACSM’s Health & Fitness Journal. The report, “Worldwide Survey of Fitness Trends for 2022,” highlights health trends to help the fitness industry to get a look at consumer demands. 

Walter R. Thompson, Ph.D., FACSM, ACSM-CEP, and lead author of the survey says that the fitness world continues to feel the effects of the pandemic. “The more widespread use of vaccinations and our need to get back to a normal lifestyle are definitely reflected in the 2022 trends,” Dr. Thompson said. 

ACSM says that wearable technology has been the number one trend since it was first introduced in its survey in 2017, with the exception of 2018 and 2021, when it ranked third and second. The wearable tech trend may have faced questions of accuracy, but the report indicates that these issues have seemed to be resolved, as wearable tech is now estimated to be a $100 billion industry. ACSM notes new wearable tech innovations like blood pressure monitoring, oxygen saturation, body temp, respiratory rate, and electrocardiogram.

The pandemic has caused a significant demand for wearable tech including hearables, or electronic in-ear wearables. With at-home work on the rise and consumers becoming more focused on health, consumers are opting for wearable tech that can serve a dual purpose, like earbuds that measure heart rate. ACSM’s report is in sync with CES 2022, where wearable health tech was on full display with a reported 100+ health companies signed up to exhibit.

Other trends identified by ACSM include:

• Home Exercise Gyms
• Outdoor Activities
• Strength Training with Free Weights
• Exercise for Weight Loss
• Personal Training
• High-Intensity Interval Training (HIIT)
• Body Weight Training
• Online Live and On-demand Exercise Classes
• Health/Wellness Coaching

ACSM also published an article that captures a global understanding of health and fitness, comparing trends in North America, Australia, Brazil, China, Europe, Mexico and Spain.

The post The #1 Top Fitness Trend for 2022? Wearable Tech appeared first on Athletech News.

With major advances in tech, customer and consumer behavior changes, and a pandemic, the fitness industry has expanded and changed in the last two years. 

It has been an unpredictable time, but getting fitness consumers back to the gym can be tricky as things settle down. TeamUp, a software management solution company, examined emerging fitness trends for 2022 and offers insight on how fitness businesses and trainers can have a successful year. 

#1: Fitness consumers will opt for personalized training with small groups versus a commercial gym experience

While fitness enthusiasts were enduring pandemic-related lockdowns, the surge in online classes and on-demand content offerings helped fulfill personal accountability and reach goals. Even with a fitness contingency in place, the sudden shift to independent fitness made some concerned about losing momentum.

For fitness trends in 2022, TeamUp predicts that boutique-style fitness studios will continue to grow in popularity due to their more personalized concept. 

“These smaller and more personable gyms and studios give clients the opportunity to create a bespoke training program with a personal trainer as opposed to larger, commercial gyms where a member is largely left to their own devices. Additionally, smaller gyms can offer small group PT. These classes of two to 10 members mean instructors can give more one-to-one time to clients than bigger gyms with larger class sizes, but it also makes it easier for members to create a rapport while working out together,” TeamUp reports.

#2: Fitness studios are becoming a socialization source

People who have either spent the pandemic embarking on a new fitness journey or continuing their training are eager to experience “fitness camaraderie.” TeamUp says that fitness members are more likely to encourage friends and family to attend classes with them, creating a sense of community and repeat gym guests.

Nick Wardle, owner of Body Transformation Centre, says, “I think people are more compliant when they’re both doing something together because they are on the same journey. The support is generally better.” 

#3: Mental health is having its moment in the spotlight, but it’s creating a divide

TeamUp says that the media has been problematic at times, pushing the idea that mental wellness has become a significant issue in the last couple of years. The software solution company says that constantly pushing this narrative can create unnecessary worry in people about their mental state. That being said, fitness studios can still find ways to be supportive.

“Fitness businesses can support their clients and members with encouragement and offer them the motivation they need to get back into their fitness regimes,” TeamUp suggests. By offering support, gyms and studios can create a safe space for both mental health and physical health. 

“Fitness centers can create communities or a hub to help and support their clients, and the more they are able to show it and show proof of what they are doing to boost mental and physical health, the better,” TeamUp says.

#4: People may be hesitant, but hybrid is here to stay

The pandemic showed a surge in online classes and on-demand content, as these solutions allowed fitness businesses to pivot from in-person offerings to a digital presence quickly.

However, TeamUp suggests that even with lockdowns having ended, online classes can still prove to be an asset to fitness businesses, allowing them to increase class sizes and offering hybrid models, where an in-person class is live-streamed for those at home.

On-demand content, TeampUp says, will be a great feature for fitness businesses. However, the flexibility to join a class that fits a member’s free time will prove to be a nice perk of their gym membership.

#5: Consumers have adapted to working out solo – which means it’s time for gyms to get creative

Fitness tech equipment, like Peloton, Mirror, and Apple watches, saw considerable consumer gains during the pandemic. This motivated traditional brick-and-mortar gym studios to offer online classes and on-demand content, says TeamUp.

However, some have become accustomed to working out alone in the comfort of their own homes or outdoors, and TeamUp says that gyms and studios need to offer incentives to get “homebodies back through the doors of their old exercise spaces.”

#6: People are sick of being stuck inside

The great outdoors has never been so enticing, especially after a brutal two years. Fitness enthusiasts see the mental and physical benefits of fresh air and sun, so offering classes outdoors can be a safe way for gyms to fulfill that craving while still maintaining social distancing. 

The outdoors represents safety along with more freedom, says TeamUp. Online classes will also help clients log on if they are traveling, whether near the sea or in the mountains. 

#7: The clock is ticking – and clients are more aware of that than ever before

Shorter, more intense workouts can offer the same results of traditional modes of fitness, TeamUp says, and fitness consumers have taken note. 

Offering shorter workings like HIIT or programs like F45 will appeal to those with busy schedules. 

#8: Fitness enthusiasts are hyper-aware of safety

Health concerns are heightened after enduring a once-in-a-lifetime pandemic, and studios need to prove that they are following strict health and safety regulations.

“Letting people see you wipe down and disinfect workout spaces and equipment after each session will give them peace of mind,” TeamUp suggests. Having hand sanitizer and disinfectant spray is also important to keep handy…and permanently. 

#9: Fitness consumers desire a holistic approach – they want their individual needs to be recognized & met

“A more holistic approach means a more tailored approach,” says TeamUp. There is no one-size-fits-all approach and fitness consumers have different nutrition and physical needs. 

When fitness enthusiasts feel that their individual needs are recognized and met, it fosters a better relationship of trust and makes them feel valued. TeamUp says that getting to know your fitness clients is key and will lead to “better service, not [just] the same service.” 

#10: Restrictions make people run

Retaining your current clients is important, but the goal should be to welcome new faces, too, says TeamUp. Rules and policies are part of the fitness business model, but studios shouldn’t go overboard. 

Being flexible can be attractive to new and current members.  “Altering long-term memberships to allow for revision or recurring memberships without a contract offers flexibility for a customer to make the best decisions for them,” TeamUp says.

Lastly, the pandemic threw many industries for a loop and made many adapt to new models, both temporarily and permanently. However, as for fitness trends next year, TeamUp says that things are calming down and fitness consumers still want to attend classes, get back to old routines, and have new fitness goals for 2022. 

Even if fitness businesses need to adjust, it’s not necessarily a bad thing. “It’s a chance for fitness businesses to adapt to a new, exciting trend that will help trainers and instructors to grow their businesses,” TeamUp says.

The post TeamUp’s Top 10 Emerging Fitness Trends for 2022 appeared first on Athletech News.

The American College of Sports Medicine (ACSM) has released its annual rankings of fitness industry trends, called ACSM Health and Fitness Journal worldwide survey, and, predictably, online training and outdoor activities have raced up the list as fitness buffs fled gyms and studios amid the COVID-19 pandemic.

Group exercise classes and workplace health programs have all taken a tumble as people avoid crowded spaces and work remotely.

The ACSM Health and Fitness Journal survey has polled fitness professionals annually for 15 years to chart the growth of various workout types and fitness approaches. Its 2021 trend rankings were compiled from 4,377 responses from trainers, club owners and operators and other pros on what clients are demanding or expressing interest in.

The top 20 trends are as follows.

1. Online training
2. Wearable technology
3. Body weight training
4. Outdoor activities
5. HIIT (high-intensity interval training)
6. Virtual training
7. Exercise is Medicine
8. Strength training with free weights
9. Fitness programs for older adults
10. Personal training
11. Health/wellness coaching
12. Mobile exercise apps
13. Employing certified fitness professionals
14. Functional fitness training
15. Yoga
16. Exercise for weight loss
17. Group training
18. Lifestyle medicine
19. Licensure for fitness professionals
20. Outcome measurements

In a sign of the pandemic’s impact on the market, online training and outdoor activities, the first and fourth hottest trends, zoomed up from last year’s ACSM Health and Fitness Journal list, which was released in January of 2020. Online training was number 26 and outdoor activities was 13 in that edition. Both helped people maintain exercise routines while gyms and studios were closed or deemed unacceptable risks.

The survey separated virtual training, trending at number six on this year’s list, from online training in that it is offered as a prerecorded library as opposed to live streaming. The category was not used in previous surveys, so there is no point of comparison, but its high place is no doubt partially due to coronavirus concerns.

Also, some trends dropped in the 2021 ACSM Health and Fitness Journal rankings because of the effects of the pandemic. Group training, which made the top ten from 2017 to 2020, fell to number 17 as gyms closed and gatherings were discouraged.

“Worksite health promotion and workplace well-being,” number 18 last year, fell out of the top 20, perhaps because many people abandoned their workplaces to work remotely.

However, not every trend can be explained solely by the pandemic and not every activity experienced a significant change in demand.

Wearable technology had been the number one trend from 2016, when it was introduced to the ACSM Health and Fitness Journal survey, through 2020, bolstered by the array of trackers and smart watches brought to the market. It is holding steady at number two.

Body weight training and HITT, trended number three and five, respectively, this year have ranked highly over the last few years.

The remaining four categories in the top ten of this year’s ACSM Health and Fitness Journal survey, from number seven to ten, are “exercise is medicine,” an integration of exercise into medical recommendations and regiments; strength training with free weights; fitness programs for older adults; and personal training. None moved significantly from their pre-COVID-19 rankings.

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