Fireside Chat: Myzone CEO Jay Worthy on Gamification Trends, Community & More
Partnership
Sponsored By Myzone
In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss why fitness is a journey rather than a collection of peaks and how to best leverage that dynamic. The two break down how simplification leads to engagement, the value of forging a community, and the extensiveness of the Myzone ecosystem.
Hertzman and Worthy also speak on Myzone’s origin and the increased understanding of the benefits that come with cooperation between wearable brands in the connected fitness arena. The pair also touch on the importance of doing artificial intelligence (AI) the right way and what Myzone’s future entails.
Watch the full interview for expert commentary on the following:
- Gamification in Fitness
- Building a loyal member base
- Ways to win the connected fitness game
Key Talking Points:
- (0:00 – 1:03 ) Introductions
- (1:03 – 4:02) Making fitness easy an enjoyable
- (4:02 – 8:21) Gamification as a motivator
- (8:21 – 10:50) How Myzone creates community
- (10:50 – 14:01) Going beyond just a wearable
- (14:01 – 16:09) Myzone in connected fitness
- (16:09 – 20:30) Leveraging AI
- (20:30 – 23:41) Enabling consistency with MEP
- (23:41 – 26:59) Looking ahead at 2025
- (26:59 – 27:50) Wrap-ip