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Indoor Cycling Studio Revel Joins Solidcore at Luxury Building
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Indoor Cycling Studio Revel Joins Solidcore at Luxury Building

a smiling headshot of Revel owners
Living well: Revel, a North Carolina-based indoor cycling brand, is joining the Pilates-inspired fitness method as an anchor tenant at The Novus, a luxury residential building

Revel is joining Solidcore at The Novus, a luxury residential tower in Durham, North Carolina, which recently named the Pilates-inspired fitness brand as its first retail tenant.

The indoor cycling brand offers an invigorating, rhythm-based riding experience and is slated to open in the first quarter of 2025, amid a blossoming wellness real estate landscape.

“As long-time Durham residents, we are thrilled to bring the joy, growth, and community we have found through rhythm-based indoor cycling to the heart of the Bull City,” Revel founder and lead instructor Mia Wise said. “We are particularly excited to be opening as a part of The Novus, a project that demonstrates the incredible growth of a city we love.”

a text-based logo announcing Revel x The Novus
Credit: @reveldurham

Austin Hills of Austin Lawrence Partners, a real estate development firm that partnered with Global Holdings on The Novus project, noted that Revel elevates the wellness offerings of the high-end building and offers a space for residents of the city to connect with each other and challenge themselves. 

“We’re honored to work alongside the Revel team and look forward to the studio’s highly-anticipated opening,” he added.  

The premium residential building will soon open leasing for its 188 rental apartments and offers 54 condo units that offer up to five bedrooms. Residents of The Novus are treated to both indoor and outdoor amenities that touch on wellness and community-encouraging experiences, such as a fitness center, golf simulator and game room, a spa suite with private treatment rooms, a steam room, co-working spaces, a swimming pool, cold plunge and hot tubs, cabanas and loungers, a pickleball court, a bar and barbecue area, a movie screen, fire pits and a putting green.

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The Novus, a high-end luxury residential apartment that will house Solidcore.
Credit: The Novus

Blending wellness touchpoints with residential living has evolved from a visionary concept to reality, thanks to forward-thinking real estate developers. It’s also a model that we may continue to see, especially as younger generations are keen to live in health-conscious and communal living environments and have begun to move into shopping malls amid a housing crisis. 

In addition to mixed-use opportunities as seen with The Novus, Boston-based Redgate has launched Gibson Point in Revere, Massachusetts. A 291-unit luxury residential building situated on waterfront property, Gibson Point features a fitness center, a yoga and barre studio, a zen garden, a sauna, a cold plunge pool and a recovery-focused room equipped with massage guns, Therabody foam rollers and Normatec compression boots. Gibson Point residents can book massages and take advantage of a co-working area with standing treadmill desks. 

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