Echelon Updating Existing and Preparing New Equipment for Exciting Q1 in 2025
Partnership
Sponsored By Echelon Fitness
Echelon Fitness’ innovation is exemplified by the numerous cutting edge products and features it plans to launch in the coming months
Echelon Fitness, a leading supplier of connected fitness equipment, has kept innovation at the forefront of all its labors since its launch roughly eight years ago. It intends to do the same for the next eight — and all that come after.
“I believe we’ve done a good job of proving ourselves as a company who can make high quality products, with good design while also being innovative,” said Lou Lentine, CEO of Echelon Fitness. “Innovation is in our blood.”
In the past, present and future, Echelon has an array of products either out or set to come out that exemplify this attitude. The brand keeps a close ear to the ground regarding the needs of its commercial customers as well. With every solution Echelon develops, there’s one — or several — pain points for operators that are alleviated.
Touching on a variety of sectors within the fitness industry in the process, Echelon is expanding its reach in accordance with its suite of products.
An Exciting New Launch
Echelon’s latest innovation, the Echelon Cable Crossover, supports arguably the hottest commodity in the fitness space today — strength training. The equipment does so in a new-age way as well. The equipment uses digital resistance rather than plates to form a consistent “pull” feeling.
“It really burns your arms, chest or whatever exercise you’re doing,” said Lentine. “It’s a really good workout. We have 100 units and we hope to have those all pre-sold prior to our launch in January.”
The Cable Cross Over also comes with two servo monitors attached to it. Users can select eccentric, isokinetic or elastic modes when conducting their workouts and also increase or decrease resistance by more specific amounts within sets.
This innovative machine will accommodate gyms, hospitality and multi-family industries as well. Without the banging plates that come with traditional cable crossover machines, Echelon’s version eliminates any unwanted noise, making it easy to integrate in such environments and a building block for similar products down the line.
“They love it because it makes no noise,” said Lentine. “We’re excited about this, this type of machine, and we will be adding products in the line like that, also with a Smith Machine included as well in the future.”
“We’ve actually put the machines in a few gyms, including a gym here in Florida called Raw Fitness in Port St. Lucie,” Lentine added. “Their members have been loving it. Dom, the owner, loves it. It’s getting great feedback and that gym has a lot of hardcore fitness enthusiasts and bodybuilders there.”
Other Advancements in Strength
But even with the Cable Crossover generating buzz as Echelon’s newest marquee offering, nobody has forgotten about the brand’s “ultimate strength too,” the Strength Pro.
Like the Cable Crossover, the Strength Pro uses digital resistance to ensure controlled and consistent exercise movements. It also carries connected fitness panels that make trainers available to help with instruction and workout customization. It continues to be welcomed into gyms and remote fitness environments with open arms.
“We’re seeing thousands of workouts every month being taken,” said Lentine. “The user can either take a workout with one of our instructors or they can build that workout with no instruction. We’re seeing the instruction workout being used very often.”
There’s also the Strength Home, a system designed to provide guided and customized workouts with easy-to-adjust resistance levels for individuals more distinctly interested in remote fitness. Although the Strength Home launched just a few weeks ago, Echelon is already planning on adding a handful of updates to it and the Strength Pro that promise to take the workout experience it facilitates to the next level.
“We’re working on a couple more things,” Lentine said. “We’ve added new instructors. We’re going to be creating workouts for specific gyms. It’ll be saved on the machine, so they’ll be only available for that gym. Plus, we are working on the ability for users to save the weight that they’ve done in prior workouts. That will be coming in the spring, as well as additional features that we’re working on.”
Wellness and GLP-1s
Echelon’s ability to keep a close pulse on fitness has led the brand into less traditional sectors of the industry as well. Weeks ago, Echelon launched ActiveMD, a subsidiary company with an online telehealth program that offers weight loss medications such as Ozempic, Wegovy, Mounjaro and Rybelsus to qualified individuals.
Exciting as this new enterprise is for Echelon, the brand is taking its first steps into the GLP-1 space responsibly. Echelon is committed to keeping the individuals turning to GLP-1s healthy in all regards, also supplying them with the necessary workout plans to counter the muscle loss that may come with GLP-1 usage.
“We understand that people are taking these GLP-1s so they’re losing muscle mass,” said Lentine. “We believe if we can combine S1 with the at-home health care, we can provide a better program than someone just buying the GLP-1 and then losing muscle mass. We’re trying to make it a better program for them than just buying a product on its own.”
Lentine also added that users will soon be able to get hormone therapy drugs, such as a testosterone supplement, via the platform as well. The brand is also excited to announce it will be offering partnership programs with gyms, allowing their members to order from myactivemd.com and the facility to receive a financial benefit.
Echelon has wellness at the top of its agenda as well. The brand recently purchased ThriveX, an advanced recovery solution supplier. With ThriveX, Echelon reports that it will launch saunas in 2025 as well as a new chiller system to implement with its cold plunges, capable of creating ice on top of the plunge’s water.
“We’re excited to bring that to the market and think that’ll create a big buzz,” said Lentine. “We’re all in on the recovery and we think having this in our company really differentiates us from anyone else in the fitness product space.”