As the modern fitness age begins to take form, gyms and fitness studios are reaching out by the many to offer new modalities, benefits and methods of application. Few, if any, are going further than iFIT, the global fitness technology company. 

iFIT, Inc., with support from its commercial equipment division Freemotion Fitness, has an extensive history of making versatile digital fitness options available to a wide audience, most recently with its AI Coach and new suite of smart machines. In doing so, iFIT has solidified itself as a leading facilitator of hybrid fitness. 

Hybrid fitness is the concept of working out in different environments whether you are at home, at a gym, or on the go, integrating both in-person and digital elements. This approach allows individuals to participate in a range of activities — such as strength training, cardio, and yoga—through live classes, on-demand videos or virtual sessions. By leveraging technology for personalized fitness plans, hybrid fitness fosters community and accessibility, making it easier for people to maintain an active lifestyle.

“Hybrid fitness” is also about more than your environment, it represents the different ways you can tackle your wellbeing. iFIT intentionally goes beyond standard fitness with its content, touching on an abundance of factors like mental health, general fitness education and more. 

Addressing Mental Health

More than one in every five adults in the United States lives with some sort of mental illness, according to the Centers for Disease Control and Prevention (CDC). It would be a miss not to address the connective tissue between the body and mind. As a sector that looks to improve population health, the fitness industry has both a responsibility and an opportunity to play a vital role in this growing issue.   

As well as providing safe and supportive spaces for people to exercise, creating inclusive environments and training staff to be more aware of their members’ mental health needs, the fitness industry can also harness technology in these efforts.  

For iFIT, addressing wellbeing is top of mind. The brand works to establish a community feeling with engaging and supportive workout content. Take its Heart to Heart series for example, which takes users on a walk with iFIT trainers who share the ups and downs of their personal stories of overcoming hardship.

“iFIT’s trainers connect users at a human level with content series like Heart to Heart,” said Kelly Fuson, iFIT Senior Director of Global Marketing, Commercial. “This is something you could do in the gym, on a cardio machine at home, or outside in nature.”

Additional series that help to address wellbeing include the Anxiety: Work It Out Series with iFIT Guide Dr. Jarrod Spencer, which shares anxiety-relieving advice during virtual walks through the Caribbean and the Climbing to the Top Series with iFIT Trainer George Hincapie, which takes you to the peak of the legendary Haleakalā Volcano and includes stories of mental resilience. 

Wellness IQ

The concept of a Wellness IQ has come up more recently as a way to measure how savvy an athlete may be at understanding their own fitness and wellbeing and how to improve it. It acknowledges that we are all on a unique journey and discovering what works for each individual and how to go about doing it properly, whether it be stretching, strength, or cardio.

iFIT offers users a very inclusive experience, no matter their level of fitness. For those who might be intimidated at first in gym environments – and would perhaps prefer a more remote setting in which to take the first steps of their fitness journey – iFIT provides beginner-friendly and convenient workout options that can help individuals make the most of their gym memberships over time as they gain more knowledge and confidence. 

“The beauty of iFIT is that it allows people who might be new to fitness or just starting their journey to accomplish a specific goal become more confident with different types of workouts and techniques at their own pace and in any setting they feel comfortable in,” said Fuson. “The ultimate goal is to serve an athlete at each step of their journey, one that hopefully has them maximizing their gym, studio, or even corporate fitness center through content that comes to life on our Freemotion cardio machines or through strength training with our GENESIS cable machines.”

iFIT’s open and versatile form of educational content combined with its high-quality machines paves the way to an evolved, more fitness-literate world. 

“A goal of ours is to either be a gateway to hiring a personal trainer, or help augment an existing personal training plan by filling in the gaps in between sessions, and over time increase an athlete’s Wellness IQ,” Fuson added. 

Hybrid Fitness Appeals to All

Consistent gym goers, moderate fitness enjoyers, those who like to experiment with new modalities or just casual consumers all stand to benefit from iFIT’s Hybridization, as the brand offers features catering to all consumer identities. 

Today, however, those who lead a balanced lifestyle between physical, nutritional and mental wellbeing and those who continually evaluate new fitness programs, products and services are experiencing the most growth year-over-year, according to iFIT.

The needs and wants of modern fitness consumers are changing. An increasing number now look to improve their overall health and wellbeing – including mental health – rather than to purely build muscle. With its inclusive approach and huge variety of options that cater to people of all ages and backgrounds, iFIT offers the perfect hybrid solution to fitness operators – no matter who their members are. 

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

The post iFIT’s Hybrid Features Are Leading the Fitness Community into the Future appeared first on Athletech News.

Congressional Democrats are renewing their push for a bill that would require gyms and fitness facilities around the country to carry fitness equipment that’s accessible for people with disabilities and potentially hire additional staff members.

Rep. Mark DeSaulnier (D-Calif.) on Tuesday introduced a bill designed “to promote the provision of exercise machines and equipment, and exercise and fitness classes and instruction, that are accessible to individuals with disabilities.”

DeSaulnier’s bill seems to be a companion to the “Exercise and Fitness for All Act of 2024,” which was introduced by Sen. Tammy Duckworth (D-Ill.) this summer. 

Duckworth’s bill contains language that would require gyms and other fitness facilities to offer “accessible exercise machines and equipment” to people with disabilities. It would also mandate that gyms and fitness facilities have at least one staff member on the floor at all times who is “trained to provide assistance to individuals with disabilities.”

If passed, the bill would direct the United States Access Board, a federal agency devoted to accessibility, to create guidelines for gyms and fitness facilities regarding accessible equipment. 

Duckworth, who has served as a U.S. senator since 2017, is an Iraq War veteran who lost both of her legs and partial use of her right arm in a helicopter accident during the war. She told Forbes this summer that since her injury, she’s encountered difficulties “finding fitness equipment I could use” in gyms. 

Duckworth has introduced the Exercise and Fitness for All Act before, including in 2021.

“I thought, ‘We really need to make sure people can access fitness facilities,’” Duckworth told Forbes regarding her motivation to re-introduce the bill this past summer.

While several legislative hurdles remain before the Exercise and Fitness for All Act of 2024 can become law, the fitness industry is already beginning to grapple with new federal regulations. 

In October, the Federal Trade Commission instituted a new “click to cancel” rule that will make it easier for consumers to cancel paid subscriptions, including gym memberships. The Health & Fitness Association (HFA), the fitness industry’s biggest trade group, has said the rule will create regulatory “burdens that will disproportionately affect small businesses” like mom-and-pop gyms and small fitness studios. 

For more information on federal and state legislation affecting the fitness industry, see here.

The post New Bill Would Force Gyms To Carry Accessible Equipment appeared first on Athletech News.

Connected fitness is in flux – at-home brands like Peloton, Tonal and Hydrow have gained impressive followings but the jury is still out on whether they can continue to win new members now that people have returned to gyms and studios following the pandemic. 

Aviron believes it’s found a way to break connected fitness out of its rut: video games.  

Founded in 2018 by Andy Hoang, Aviron makes at-home workout machines including rowers, a bike and a treadmill, all of which allow users to play arcade-style video games while working out. 

If the likes of Peloton, Tonal and Hydrow represent the classic model of connected fitness – instructor-led workout classes for cycling, strength training and rowing, respectively – Aviron offers something new. 

“When you say the words ‘connected fitness,’ people think of classes. That’s synonymous with connected fitness,” Hoang tells Athletech News. “We’re doing it differently. Our unique value proposition is that we’re using gamification.”

The Case For Gamified At-Home Fitness

Hoang got the idea to create Aviron after buying a Peloton back in the day and realizing that while he enjoyed the brand’s classes, they weren’t enough to keep him motivated in the long run. He wanted something that could scratch his competitive itch.

Aviron does offer some instructor-led classes, along with guided scenic rides and the ability to stream content like Netflix while working out, but video games are the brand’s bread and butter. 

On its rowing machines, Aviron offers arcade-style video games including “Row Breaker,” where users smash bricks with every stroke, “Row to Riches,” where users battle pirate ships, or “Blaze Breakers,” where users save a burning building by spraying a water cannon. Similar games are available on Aviron’s Fit Bike and Treadmill.

Games on Aviron are adaptive, meaning what’s happening on-screen changes based on a user’s effort level on the machine. On the Fit Bike, users pedal faster or slower to achieve certain in-game targets, for example. 

Aviron games are available in multiplayer mode, so users can compete online against friends and other fitness enthusiasts for an added layer of competition. Users can also earn Aviron coins for completing workouts, unlock achievements and participate in monthly challenges. 

Aviron believes gaming makes fitness fun and challenging, motivating people to keep working out on its machines. The Toronto-based company might be on to something. Some studies have found that gamification strategies such as points or small financial rewards can encourage people to be more physically active. 

According to Aviron, 92% of its members are still working out on the brand’s machines after one year. The company has also seen 30% growth year-over-year and consistent monthly increases in membership. Aviron currently has around 50,000 active members globally, it reports.

“Our churn numbers and our engagement numbers are always higher than our competitors,” Hoang says. 

Somewhat surprisingly for a gaming fitness brand, Aviron’s customer base is split nearly 50/50 between males and females. And the brand’s core customer demographic is between 35 and 55 years old, so it’s not just Fortnite-obsessed Gen Z kids that enjoy gamified workouts. 

Given the broad appeal of gaming, Hoang believes Aviron has a bigger total addressable market (TAM) than traditional connected fitness brands that focus on streaming workout classes. 

“If you look at the number of people who are interested in instructor-led classes in North America and you can compare that to how many people play video games on their mobile devices, it overshadows it by 400% or 500%,” he notes.

Don’t Write Off Connected Fitness Just Yet

As Aviron looks to compete with the big boys of connected fitness, it will do so in an uncertain market market for at-home workouts. Brands like Peloton and Tonal have highly dedicated user bases but have experienced some financial struggles and executive upheaval since the pandemic subsided. 

Despite some of the negative headlines surrounding connected fitness, Hoang believes the segment is still on an upward trajectory, even if COVID threw a monkey wrench into things by creating an artificially high demand for at-home workouts, causing some brands to grow too quickly for their own good. 

“It’s still a huge market, so there’s a huge opportunity,” he says. “Peloton had raised a billion dollars before COVID even hit, so this industry has (always) been on an upward trend.”

Assuming the market for at-home fitness continues to grow, Aviron could be well-positioned thanks to the first-mover effect. While other brands offer gamified cardio machines, most of them stick to one modality, whether that’s cycling or VR. Aviron, by contrast, covers rowing, biking and treadmill running, giving it access to a wider pool of fitness enthusiasts. The brand also recently introduced dumbbells, adding a strength training component to its lineup in line with industry trends. 

Looking ahead, Hoang says Aviron will look to expand its product lineup to include not just new fitness modalities, but multiple machines for each modality at different price points.  Aviron gave a sneak peek into what may be coming on that front in 2023 when the company launched the StrongGo, a less-expensive version of its flagship rower. 

“We’re going to continue expanding but it’s not just expanding breadth-wise, it’s expanding depth-wise,” Hoang says. “It’s not just expanding your product line horizontally, you need to expand it in a way that you can appeal to people who have huge budgets or people who don’t want to spend a lot.” 

The post Can Gaming Save Connected Fitness? Aviron Thinks So appeared first on Athletech News.

The Amenity Collective, a provider of facilities management services across the aquatics, fitness and recreation industries, has acquired Advantage Sport & Fitness (ASF), a top distributor of fitness equipment for brands including Precor, Peloton, Escape Fitness and Power Lift, the sides announced.

With the deal, Advantage Sport & Fitness will become part of LIVunLtd, an Amenity Collective entity that provides facility management, fitness equipment, programming and consulting services. LIVunLtd now becomes North America’s largest distributor and servicer of fitness equipment, according to the Amenity Collective. 

“We’re thrilled to partner with such a talented, high-performance team of great people and business professionals,” Amenity Collective CEO Brian Sheehan said of the acquisition. “Now, as North America’s largest fitness distributor, we’re eager to combine our resources and decades of experience to create added value for stakeholders, additional opportunities for our team members, and continue delivering the exceptional service our clients rely on.”

Financial terms of the deal weren’t disclosed.

Founded in 1987, the Ithaca, New York-based Advantage Sport & Fitness serves as the exclusive distributor of Precor equipment on the East Coast of the United States, and also represents brands including Peloton, Escape Fitness and Power Lift. ASF also provides facility design and equipment selection services.

Last month, ASF expanded into the New England region, giving it a presence in states stretching from Maine to Florida. The brand serves clients in sectors including multi-family housing, high school and college athletic facilities, hospitality fitness centers, country clubs, and personal training/boutique fitness studios. 

“Our vision has always been to build an enduring, great company, and this partnership with The Amenity Collective and LIVunLtd ensures that vision continues to be our reality,” ASF president, founder and co-owner John Murray said of the deal. “After nearly 40 years of hard work and dedication, this milestone represents not just our growth, but the remarkable contributions of those who have been part of our journey.” 

“Alongside my partners, John Pfuntner and John Marcotte, we are proud to remain actively engaged, guiding our clients and team members through this exciting new chapter while upholding the service excellence that has always defined Advantage Sport & Fitness,” Murray added. 

The post Precor Distributor Advantage Sport & Fitness Gets Acquired  appeared first on Athletech News.

Connected fitness startup Growl has emerged from stealth mode, raising $4.75 million in seed funding for an exciting new product: a wall-mounted, AI-powered punching bag that projects a life-sized virtual boxing coach into people’s living rooms. 

Skip Capital led the seed-funding round, which included participation from Kima Ventures, Teampact Ventures and highly ranked UFC heavyweight fighter Ciryl Gane.

An Austin, Texas-based startup with ties to Paris, France, Growl on Wednesday unveiled its debut product, which uses 3D motion tracking to capture punches and AI computing to project virtual coaches directly onto the bag’s surface. Growl will also offer boxing-inspired games developed by Unreal Engine, the software powering titles like Fortnite and Gears of War. 

Léo Desrumaux, Growl’s co-founder and CEO, told Athletech News that he and fellow co-founder Nicolas de Maubeuge created the brand to “make boxing and its power accessible to everyone at home.”

“Our belief is that boxing has this uncanny, universal touch and potential,” says Desrumaux, who fell in love with the sport after moving to the U.S. from France at 16 years old. “You can realize that universal touch if you make it fun and accessible.”

To make boxing fun and accessible, Growl’s virtual coaches will provide guidance on which punches and moves users should make while motivating them to keep working out. A video trailer for the upcoming product shows users sparring with their virtual coaches and also taking part in a boxing game that involves punching moving targets to gain points. 

Besides boxing, Growl also coaches users on fitness movements like bodyweight squats, push-ups and even dumbbell exercises. The product is targeted for users aged 10 and above. 

“The versatility of Growl is what convinced us to invest: it goes far beyond boxing, evolving into a complete, immersive at-home fitness experience with limitless possibilities for future content and workouts – whether for adults, kids or anyone in between,” Skip Capital investment partner Adam Cook said in a statement. 

The startup also counts former Amazon, Peloton and Tonal hardware guru Sam Bowen among its advisors.

Coming to a Home Near You

Growl aims to begin taking pre-sale orders in April 2025 and ship its first batch of boxing bags around 12 months later, putting the brand on track for a launch in Q2 of 2026.

Growl initially plans to sell its product in the U.S. market only, eschewing retail partnerships in favor of a direct-to-consumer model. Desrumaux says the goal is to get Growl into the hands of as many affluent American homes as possible, particularly families. 

“When you’re in a connected fitness business, your customer is the household,” he says. “That household could be a person of one, it could be an early couple in their 30s advancing their careers, (or) it could be a family with kids. Our goal is to serve the whole family.”

Growl will cost an anticipated $4,500 at launch, plus a $60/month content subscription, placing it on the higher end of pricing for connected fitness products, in line with Tonal and above Peloton. Alternatively, customers can opt for a buy-now, pay-later plan, which is anticipated to cost $150/month for a 48-month plan or $190/month for a 36-month plan, including hardware and a content subscription. Those who place an order during the pre-sale period will receive discounted pricing, the company says. 

A New Type of Connected Fitness Product

For Desrumaux, Growl will be worth the relatively high price tag by providing an immersive, engaging user experience that’s unlike anything currently available on the connected fitness market, including in other connected boxing products like FightCamp and Bhout. 

“Experience is everything in connected fitness,” he says. “We recreate a life-size personal trainer who’s going to literally engage you physically, motivate you and push you as if (they were) right there with you.”

Citing the rising popularity of boxing fitness, especially among women, Growl is confident it’s striking while the iron is hot. Desrumaux believes the product will play well on social media, thanks to its striking visuals and unique functionalities. It could also be a hit at family gatherings and parties, driving word of mouth. 

“I think one of the most powerful things will be our own customers in their own homes, having a product and being able to show it off to their friends, neighbors or family members,” Desrumaux says. 

Over the next couple of years, Growl will focus on getting its product to market and refining its virtual coaching system. Looking even further ahead, Desrumaux believes the possibilities are endless when it comes to using AI to create an engaging and effective personal training experience. 

“The long-term goal is to be able to have a fully personalized, interactive training session that’s entirely AI-generated,” he says.

Update: This article has been updated with additional information on Growl’s anticipated pricing

The post Growl Raises $4.75M for Boxing Bag That Puts a Coach in Your Living Room appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Cyber Monday is the best time to score big on fitness and wellness gear, and this year, early deals make it even easier to shop. With prices slashed on everything from cutting-edge fitness equipment to cozy wellness must-haves, these early discounts allow you to save now and avoid the holiday rush. Here’s a curated list of the top fitness and wellness deals, so you can stock up on everything you need to support your healthy lifestyle.

Deals to Expect

With early Cyber Monday discounts already rolling out, you can expect substantial savings across fitness, wellness, and activewear categories. Watch for markdowns on high-tech fitness trackers, durable gym equipment, and must-have wellness subscriptions. Brands like Alo, Nike, and Therabody are offering limited-time discounts, so be sure to act fast before stock runs low.

Best Early Cyber Monday Deals

• 

  Alo

  Shoppers can take 30% off sitewide starting right now. Yes, that includes best-sellers like the viral Airlift leggings.

• 

  Therabody

  Therabody has a variety of deals available all Cyber weekend, including getting up to $300 off devices and products. Right now, the Theragun PRO is on sale for $279—a huge difference compared to its original price tag of $499.

• 

  Pvolve

  Enjoy 20% off sitewide at Pvolve just ahead of the official shopping holiday with code BF20 at checkout. Plus, receive a free one-month supply of Recover 9, our amino supplement drink, with any bundle purchase.

• 

  Hydrow

  Lucky rowers can save up to $850 total during Hydrow’s Cyber Monday sale. Everything from rowing machines to memberships, and more are on sale.

• 

  Tonal

  Tonal’s having one of its biggest shopping events yet, where you can save $1,000 on the coveted fitness system. The discount is automatically applied at checkout and you have the choice to purchase some add-ons if you wish.

• 

  Nike

  No surprise here, but Nike’s currently having one of the best early Cyber Monday sales online and in stores. You can save big on everything from sweatpants to bike shorts to new sneakers, and so much more.

• 

  Adidas

  Have you had your eye on a new pair of Adidas lately? Now’s your lucky chance to save up to 70% on sneakers, clothes, and fitness accessories courtesy of the three stripes.

• 

  Bala

  Bala’s trendy fitness equipment rarely ever goes on sale, but we have some good news for you. Shoppers can save 20% off sitewide with the code PLAYDAY20, bundles included.

• 

  Oura

  Listen up, you can get an Oura ring for the lowest price ever with $200 off the Oura Ring Gen3. No code necessary.

• 

  Recess Pickleball

  The pickleball craze isn’t slowing down anytime soon, so you might as well stock up on some equipment while you can. Internet-favorite brand, Recess, has bundles and gift sets for up to 40% off.

• 

  Horizon Fitness

  Discounts during Horizon Fitness’ Cyber Monday sale vary from $100 off to half off, and everything in between on treadmills, indoor bikes, and ellipticals.

• 

  alphabeats

  Through November 29, get the complete bundle—Muse 2 headband and 12 months of unlimited access—for $199 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for peak performers. Does he already have a Muse device? Gift a year of alphabeats for only $79 (regular $149).

• 

  Kineon

  For a limited time, save 50% on the Kineon Move+ Pro LED & Laser device to help alleviate joint pain. It easily straps on everywhere from your knees to your ankles and any area that’s experiencing discomfort.

• 

  HigherDose

  HigherDose is having more than one big deal to celebrate Cyber Monday. Choose between taking 30% off bundles or 20% sitewide when purchasing individual items like its infrared mat.

• 

  Saje Wellness

  Stepping up your everyday wellness routine? Look no further than Saje Wellness’ Cyber Monday deals. Save 25% off sitewide on items including the brand’s best-selling diffusers and essential oil kits.

The post Best Early Cyber Monday Deals 2024: Top Fitness & Wellness Picks appeared first on Athletech News.

Now’s the perfect time to try Pvolve’s popular fitness method, just in time for the holidays. The brand’s Black Friday deals dropped early, offering 20% off sitewide with code BF20. This includes Pvolve’s cult-favorite equipment, designed to make each workout effective and easy on your body. Unlike traditional workouts that can feel hard on the joints, Pvolve’s approach focuses on natural, everyday movements that help you feel stronger and healthier. Backed by clinical research and loved by celebrities like Jennifer Aniston, Pvolve is built for all fitness levels.

The sale includes everything from their unique training programs to their fan-favorite gear, helping you move better and reach your fitness goals. Whether you’re new to working out or looking for a fresh approach, Pvolve’s low-impact exercises offer a sustainable way to stay fit. Don’t miss this chance to save on the full collection—your body will thank you. Use code BF20 at checkout!

Pvolve Holiday Preview Sale 2024 At a Glance

1. 

   Pvolve Annual Digital Membership

   Buy Now: $153 (orig. $180)

2. 

   Total Transformation Bundle

   Buy Now: $625 (orig. $750)

3. 

   Signature Bundle

   Buy Now: $200 (orig. $235)

4. 

   Essentials Bundle

   Buy Now: $350 (orig. $415)

5. 

   Resistance Bundle

   Buy Now: $100 (orig. $109)

6. 

   P.ball

   Buy Now: $60 (orig. $70)

7. 

   P.band

   Buy Now: $38 (orig. $45)

8. 

   P.3 Trainer

   Buy Now: $153 (orig. $180)

9. 

   Precision Mat

   Buy Now: $85 (orig. $100)

10. 

    Slant Board

    Buy Now: $81 (orig. $95)

11. 

    Gliders

    Buy Now: $51 (orig. $60)

12. 

    Glider Floor Protectors

    Buy Now: $4.25 (orig. $5)

13. 

    Precision Foam Roller

    Buy Now: $34 (orig. $40)

14. 

    Cushion Mat

    Buy Now: $30 (orig. $35)

15. 

    2 lb. Hand Weights

    Buy Now: $21 (orig. $25)

16. 

    1.5 lb Ankle Weights

    Buy Now: $22 (orig. $26)

17. 

    3 lb Ankle Weights

    Buy Now: $26 (orig. $30)

18. 

    Light Ankle Band

    Buy Now: $20 (orig. $24)

19. 

    Heavy Ankle Band

    Buy Now: $21 (orig. $25)

20. 

    Massage Ball Set

    Buy Now: $26 (orig. $30)

21. 

    P.ball Strap Extender

    Buy Now: $4.25 (orig. $5)

22. 

    Heavy Resistance Band

    Buy Now: $17 (orig. $20)

23. 

    Mini Belt Bag

    Buy Now: $26 (orig. $30)

24. 

    Canvas Tote Bag

    Buy Now: $21 (orig. $25)

25. 

    Essential Fleece Sweatshirt

    Buy Now: $61 (orig. $72)

The post Pvolve’s Black Friday Sale Is Here For All Of Your Gifting Needs appeared first on Athletech News.

Recovery has firmly established itself as the essential “third pillar” of fitness alongside strength and endurance, creating both opportunities and challenges as facility operators continue to determine how best to leverage.

As members seek not just workouts but holistic health and wellness, effective recovery has become vital – not only for physical repair but also for mental resilience, injury prevention, and peak performance. A strong recovery routine promotes each of these, empowering members to feel rejuvenated and ready to return to your facility for their next session – enhancing retention – and maybe even bring a friend

Today’s gyms understand the need for recovery, but merely placing a few pieces of equipment on the floor and calling it a “recovery zone” isn’t enough. With the surge in demand for recovery, gyms have a unique opportunity to differentiate themselves by creating an experience that exceeds expectations – a holistic approach that addresses recovery with tools designed to enhance members’ outcomes and meet both physical and mental needs.

This is where Power Plate shines.

Unlike traditional recovery tools, Power Plate’s advanced vibration technology optimizes recovery in a way that is both therapeutic and cutting-edge. Integrating Power Plate elevates members’ experiences and sets gyms apart in an increasingly competitive market.

“Power Plate is a standout because it can function as a stand-alone solution while also enhancing the experience and effects of all other recovery modalities,” says Scott Hopson, former national director of Midtown Athletic Clubs, Holmes Place Health Clubs, and current CEO of Pivotal. “Put Power Plate in your recovery zone, and it immediately upgrades the space to not only meet but exceed members’ expectations.”

Creating a Comprehensive Recovery Experience

For a truly effective recovery space four categories are suggested: cold – such as cryotherapy or cold plunges; heat – such as infrared or red light therapy; compression to activate the lymphatic system; and vibration as the essential “movement system” to accelerate results across all other modalities via aiding the lymphatic system in lactic acid and toxins removal, as well as increase nitric oxide, blood oxygen, serotonin and more.

While each has a role, combining them with Power Plate’s unique vibration technology maximizes their effectiveness. Power Plate stimulates the lymphatic and circulatory systems which enhance the effects of passive recovery options.

“Many recovery tools are passive,” explains Hopson. “Whereby you sit, lie, or stand still, and these all have purpose and benefit. Sometimes the missing ingredient is active recovery (movement) which is a powerful and proven way to drive fluids, remove toxins, get nutrients and oxygen to tissues, and facilitate repair. Power Plate vibration provides that movement, creating a bridge between passive and active recovery.”

Power Plate provides passive and active recovery strategies, to members and clients, through simple flexibility, mobility and massage techniques done on the plate. Even when the client is laying down passively the plate is active!  

Meeting Key Recovery Needs Through Vibration

The goal of recovery is more than just feeling rested; it’s about restoring the body to peak function. Power Plate helps meet the essential components of effective recovery in the following ways:

1. Reducing Swelling and Inflammation: Inflammation can inhibit energy production and slow recovery. Power Plate vibration stimulates blood flow and natural hormone production, which helps reduce inflammation and enable faster healing.
2. Muscle Hydration and Recovery: By promoting blood and nutrient flow through muscles and soft tissue, Power Plate aids in natural recovery processes, ensuring muscles are hydrated and prepared for the next workout.
3. Lymphatic Drainage: Vibration assists the lymphatic system, speeding up the removal of toxins and waste from the body.

The result? Faster toxin elimination, reduced muscle fatigue, and accelerated healing.

Power Plate: The Multi-Functional Tool in Any Recovery Space

Power Plate not only enhances other recovery modalities but also works effectively as a stand-alone tool.

It’s not just about making other tools better; Power Plate is powerful enough on its own to offer a full-body recovery experience. It soothes muscles, stimulates circulation, and enhances recovery with benefits like lowered cortisol levels, increased endorphin production, improved bone strength, better balance, and more.

This makes it an indispensable tool that no gym owner should overlook. With Power Plate, members enjoy scientifically backed benefits in a compact, space-efficient format that aligns perfectly with a well-designed recovery offering.

Economic Opportunities for Gym Owners

Recovery zones offer a chance not only to retain members and attract prospects but also to increase revenue.

There are two ways to boost revenue – increase the number of members or increase the value you offer each member. Recovery spaces with tools like Power Plate are a powerful way to do both.

Many HVLP facilities benefit by adding recovery areas that cater to premium members seeking more than just basic workouts. “Offering innovative recovery tools creates a unique value proposition, giving members a reason to upgrade their memberships,” Hopson adds.

Other facilities may choose not to monetize recovery directly but instead opt to build exceptional recovery solutions to powerfully set them apart and attract new members.

For gym owners looking to set a new standard in recovery, Power Plate is a strategic investment in members’ health and a way to differentiate your facility.

“Power Plate acts as both a stand-alone solution and a recovery amplifier, making it an invaluable asset for any gym,” says Hopson. “Its design and proven results make it the essential link for comprehensive recovery.”

To learn more about how to integrate Power Plate into your business, visit: commercial.powerplate.com 

The post Upgrading Recovery: Designing Spaces for Holistic Wellness appeared first on Athletech News.

Technogym is heading back to the Olympics. 

The Italian fitness equipment giant will serve as the official supplier for the 2026 Milan-Cortina Olympic and Paralympic Winter Games, it was announced. The selection marks the tenth time Technogym has been chosen to supply training equipment for the world’s biggest sporting event.

Technogym will set up around 22 training centers for Olympic athletes, six of which will be housed inside the Olympic and Paralympic villages in in Milan, Cortina d’Ampezzo and surrounding areas. The other 16 centers will be designed for specific disciplines and will be placed inside competition venues, organizers said.

In total, Technogym will produce around 1,000 pieces of equipment to support over 3,500 athletes during the Games, which will be held in February and March of 2026. The company will offer configuration, installation and support services at the centers.

“We are proud to be working alongside the Organising Committee of the Milano Cortina 2026 Olympic and Paralympic Games,” said Technogym founder and CEO Nerio Alessandri. “At Technogym, we work every day to develop the most innovative digital products and technologies to support athletes to improve their performance and achieve their goals.”

Founded by Alessandri in 1983, Technogym has become one of the world’s biggest fitness equipment brands. In recent years, the Cesena-based company has pushed into fitness and wellness technology, releasing an ecosystem of connected smart equipment, app-based content and an AI-powered system called Technogym Check Up, which shows users their “wellness age” based on factors like mobility, strength and cognitive performance. 

The company has supplied equipment for nine previous Olympics, including the Paris Games last summer, where it served as the official and exclusive supplier of cardio, strength and functional training equipment. Technogym first supplied equipment for the 2000 Olympics in Sydney. 

The Milan-Cortina Games figure to be particularly special for Technogym as the brand embraces its Italian roots. 

Giovanni Malagò, president of the Milano Cortina 2026 Foundation, the organizing committee for the Games, called Technogym a “great Italian company that is a leader on an international level.”

“Together we must do something even more fabulous than what has already been done in the past,” Malagò said. “We must use Milano Cortina 2026 as an incubator for successful projects that I hope can be replicated in other cities around the world.”

“Milano Cortina 2026 Games represent a great opportunity for the entire country to promote the culture of sport and wellness with a twofold objective: to spread the culture of health and prevention and to present Italy to the world as the country of wellness and quality of life,” added Alessandri. 

The post Technogym to Supply Equipment for Milan-Cortina Olympics appeared first on Athletech News.

Pilates is booming, with class attendance numbers reaching record highs and equipment sales projected to surge over the rest of the decade. 

But the modality might be missing something. Despite a rise in popularity in recent years (ClassPass bookings were up 92% in 2023), Pilates has been mostly left out of the connected fitness conversation. While brands like Peloton, Hydrow and Tonal have raced to innovate in cycling, rowing and strength training, respectively, Pilates equipment is still decidedly low-tech. 

Reform RX is out to change that. 

Founded by former professional dancer turned Pilates studio owner Yvette McGaffin and her husband, Neal McGaffin, Reform RX makes digitally connected Pilates reformers that feature large touch-screens, on-demand classes, and the ability to track workout metrics such as calories burned and heart rate. 

“There’s been no innovation in the industry for 50 years now, nothing in the tech space at all for reformer Pilates,” McGaffin tells Athletech News, noting that while Pilates has become highly popular, it’s still intimidating to some newcomers. “We thought, ‘How is this modality going to reach more people? That, in essence, was our vision in starting Reform RX.”

McGaffin believes Reform RX can bring Pilates into the digital age in the same way brands like Peloton have modernized cycling.  

Pilates may be an especially good candidate for connected fitness tools like virtual coaching. While popular, the modality is far from intuitive – many people simply don’t know what to do when they get on a reformer for the first time. 

“It’s one of the true areas where you do need to have a virtual experience because you don’t really know what to do by yourself,” McGaffin says of Pilates.

Anatomy of a Connected Reformer

Modeled after a Formula 1 race car, Reform RX’s flagship connected reformer machine features a 21.5” HD touchscreen that comes loaded with over 150 on-demand workouts, but its intelligent features go beyond that. 

The reformer features a smart spine that uses lasers to track movement down to the thousandth of a second, giving users real-time data on their power output, calories burned and heart rate while working out. Reform RX also ditches the springs found on traditional reformer machines in favor of a push-button system. Additionally, a Pilates chair is built into the design and can be pulled out for additional exercises. 

On top of all that, the Reform RX is quieter, more comfortable and more visually appealing than traditional reformers, McGaffin believes. 

“It’s like a Porsche as opposed to a Peugeot,” she says. “It sounds cooler, it looks cooler and it gives so much feedback.”

Bringing Pilates into Hotels, Gyms & More

It’s early days for Reform RX, which didn’t start pre-orders on its connected reformer until 2022, eventually selling out its first batch in the first quarter of 2023. But the early returns are promising. In September, the company landed $5.1 million in funding to drive global expansion and enhance the user experience. Earlier this month, the brand released the Model S, a smaller version of its signature reformer that features all the same functionality, minus the chair attachment. 

In the spirit of democratizing access to Pilates, McGaffin says Reform RX is looking to get its reformers into spaces that traditionally haven’t featured Pilates. That includes gyms, hospitality, multi-unit housing complexes and people’s homes. 

On the hospitality front, the brand already has partnerships with Mandarin Oriental, The Savoy and One Crown Place, along with The Ned, Casa Cipriani and other luxury hotel chains.

McGaffin says luxury hotels have been highly receptive to the idea of placing connected Pilates reformers inside of their fitness centers, especially as the wellness tourism sector booms. 

“The list is growing rapidly. … These amazing brands want to offer a premium Pilates experience that matches, or if not goes beyond, the studio experience because it’s so immersive,” she adds.

The Case for Connected Pilates Studios

McGaffin also believes traditional Pilates studios can benefit from connected reformers. Studio owners can leverage Reform RX’s advanced metrics to create more personalized and immersive experiences for their members. The brand just released a new feature, MyScore, which tracks users’ heart rate and incorporates that data into workout routines. 

Studios can also supplement in-person instruction with virtual classes that take place on Reform RX machines in case an instructor isn’t available. McGaffin, a former studio owner, believes this is especially helpful as some Pilates brands struggle to hire enough staff to keep up with surging demand.

“We’re driving revenue for studio owners and operators for a hybrid model,” she says. “You can have this very personalized, top-tier, premium virtual offering in time that was dead time; now, that’s additional revenue.”

While there’s still significant work to do to get a critical mass of people comfortable with the idea of a connected reformer experience – Pilates is a highly traditional fitness modality steeped in tradition –  McGaffin and her team believe that, in time, Reform RX will become the standard inside studios, gyms and everywhere else. 

“There’s a Henry Ford quote, ‘If I asked people what they wanted, they would have said faster horses,’” she says, paraphrasing the famous businessman. “People don’t know there’s another way until innovation comes in to disrupt.” 

The post Can Reform RX Create a Connected Pilates Revolution? appeared first on Athletech News.

Getting fast results in the gym is no longer all the rage. Even in strength training, the ideals of recovery and prevention continue to gain steam. The long game is becoming popular — and TRX Training is an established player. 

As a leading provider of functional training products, TRX produces or acquires new innovations that directly meet fitness consumer demands. Amid the increased concentration on longevity and the rise of strength training, the brand has found a sweet spot with resistance-based, low-impact tools that help users live longer and healthier lives. 

“It’s been incredibly exciting for TRX to witness the simultaneous surge in popularity of both longevity and strength training,” said Brynne Elliott, Vice President of Education & Training at TRX. “This convergence aligns perfectly with our philosophy of promoting sustainable, functional fitness that supports long-term health and well-being. Seeing more people prioritize not just building strength, but also enhancing their overall longevity, validates the direction we are heading in.”

Core Strength & Functional Movement Are Key

Many of TRX’s products nurture core strength. That, along with functional movement, are two foundational principles for injury prevention and maintaining long-term health. 

“TRX focuses on functional movement patterns and core stability because these elements are vital to overall fitness and long-term health,” explained Krystal Say, TRX Senior Master Instructor. “Functional movements mimic everyday activities, which helps improve strength, balance, and flexibility in ways that are directly applicable to daily life. This focus not only enhances performance in various physical activities but also reduces the risk of injuries by ensuring that the body moves efficiently and correctly.”

“Core stability is also crucial because the core muscles support almost every movement we make,” she added. “A strong core helps maintain proper posture and alignment, which can prevent strain and injuries. By emphasizing these aspects in our programs, TRX aims to build a solid foundation that promotes prolonged health and resilience against injuries.”

Products That Promote Longevity 

TRX’s Suspension Trainer and Rip Trainer spearhead the company’s efforts to collectively address strength and longevity. Suspension Trainers leverage body weight with resistance training bands while engaging a user’s core to build balance and stability. 

“This constant engagement of the core helps build strength in the muscles that support your spine and improve your overall functional movement patterns, reducing the risk of injury in daily activities,” said Say. “Additionally, the TRX Suspension Trainer helps optimize mobility by allowing for a full range of motion in every exercise, ensuring that your joints and muscles remain flexible and healthy.”

Rip Trainers feature a similar style of resistance-based, low-impact strength training that also tests a user’s core but instead with a bar attached to a bungee.

“The TRX Rip Trainer uses rotational movement and asymmetrical loads to build core strength,” said Elliot. “This is particularly beneficial to golfers, tennis players, and pickleball enthusiasts, who see not only an improvement in performance, but also a reduction in pain, injury, and stiffness.”

The YBell, a kettlebell-dumbbell hybrid, also grants users a safe strength training experience while dodging injury risk. 

“These tools infuse mindfulness into workouts by encouraging focused, deliberate movements and body awareness,” Elliot said of the YBell, Rip Trainer and Suspension Trainer. “This mindful approach not only enhances the effectiveness of each exercise but also promotes mental well-being, contributing to overall longevity.”

The TRX Difference

Notably, TRX equipment doesn’t require users to be perfect to avoid injuries, nor does it ask anyone to move in a way that’s unnatural for the human body. 

The same can’t always be said for traditional equipment from competing suppliers — separating TRX from the pack. 

“While traditional strength training equipment like dumbbells and barbells can be effective, they can also pose risks if not used correctly,” said Say. “These tools often require precise form and technique to avoid injuries, such as strains or joint issues and do not always mimic functional movement patterns, which increases the risk of injury. 

“Without proper guidance, it’s easy to develop poor habits that can lead to long-term problems, especially if the equipment is used in a way that doesn’t engage the core or promote functional movement patterns,” she adds. 

For TRX, it’s all about educating gym-goers about these key differences. Their products’ superior functionality is there; awareness is all that’s standing in the way. With over 300,000 course graduates, TRX Training is empowering the next generation of fitness professionals to prioritize long-term health — both for themselves and for their clients. Elliot is committed to democratizing education

“Our courses are expert-led, available in many formats, and accessible to everyone,” she said. “We’re doing everything we can to improve member experience, one coach at a time.”

The post TRX Functional Equipment Is a Must in the Longevity Era appeared first on Athletech News.

The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com. The report provides an in-depth analysis of market dynamics, trends and forecasts, highlighting a robust expansion from USD $17.01 billion in 2023 to an anticipated USD $25.17 billion by 2030.

The market, which saw a valuation of USD $17.97 billion in 2024, is expected to continue growing at a compound annual growth rate (CAGR) of 5.75% through the forecast period. This growth is driven by increasing global health consciousness, a rise in the number of gyms and fitness clubs and a growing demand for advanced fitness equipment.

The report notes that the prevalence of chronic diseases and obesity is prompting more individuals to adopt healthier lifestyles, further fueling the demand for fitness equipment. Additionally, the integration of smart technology into fitness equipment is changing the industry, offering consumers enhanced workout experiences.

Regional Insights

The Americas, particularly the United States and Canada, remain significant markets for fitness equipment, bolstered by high health awareness and technological advancements in connected fitness devices. Europe follows closely, with countries like Germany, France, Italy, Spain and the UK leading the market due to a growing emphasis on the health benefits of regular exercise.

In the Middle East and Africa, rising disposable incomes in countries like the UAE and Saudi Arabia are driving demand for premium fitness equipment. The Asia-Pacific region, especially China, is poised for substantial growth due to rapid urbanization, increasing disposable incomes, and government investments in gym facilities. Japan’s aging population is also contributing to the market, with a growing focus on healthcare initiatives that emphasize physical exercise.

Market Challenges & Opportunities

Despite the optimistic outlook, the market faces challenges, including the high cost of fitness equipment and the availability of counterfeit products. However, the increasing popularity of home fitness equipment, driven by busy lifestyles and the desire for convenience, presents significant opportunities. The report highlights that companies are actively investing in research and development to overcome these challenges and cater to the growing demand for innovative and technologically advanced fitness equipment.

Several noteworthy developments in the fitness equipment market were highlighted in the report:

• Chris Hemsworth’s Centr has launched 27 new products, including fitness kits and strength training equipment, available online and in Walmart stores. These products are designed with a modern aesthetic, complementing Centr’s digital membership tools.
• Luton Sports Village has invested £175,000 in new cardio equipment to enhance customer experience, introducing state-of-the-art machines like the Hammer Strength HD Tread curved treadmill and Air Bike.
• TRX’s acquisition of YBell Fitness has expanded its product range, offering a more comprehensive functional training experience. This strategic acquisition reinforces TRX’s commitment to providing high-quality fitness equipment and education.

The report provides detailed segmentation analysis, market dynamics and insights into the competitive landscape. Key areas of focus include:

• Product Utilization: Increased demand for strength training equipment.
• Distribution Channels: A shift towards online retail stores as consumers seek convenience.
• End-User Application: Expanding use of fitness equipment in fitness centers and gyms.

The report also delves into market disruptions, technological advancements, pricing and regulatory frameworks, offering a comprehensive view of the global fitness equipment market.

For more detailed information about the report, visit ResearchAndMarkets.com.

The post Fitness Equipment Market to Expand by Over $8 Billion by 2030 appeared first on Athletech News.

Nick Colosi is on a mission to bring the benefits of blood flow restriction (BFR) training to the masses. 

A chiropractor turned founder of SmartTools, a Cleveland, Ohio-based company that makes medical, health and fitness equipment, Colosi is betting big on the future of BFR, which has long been used by physical therapists and athletes but could soon make its way into gyms and homes around the world. 

BFR training involves the application of bands or cuffs to restrict blood flow to certain areas of the body, usually the upper arm and upper leg, during weightlifting. This allows users to get the muscle and strength-building benefits of training with heavy weights while placing significantly less stress on their joints. 

“It kind of tricks the brain into thinking it’s lifting heavier loads than it is,” Colosi tells Athletech News, “At 30% of your one-rep max, you’re mimicking 80% of your one-rep max. That’s what has been shown in the research.”

Thanks to these effects, BFR training has become widely used in physical therapy contexts since it can help people regain their strength while rehabbing from an injury. Athletes also incorporate the technique in-season, when it can be dangerous to lift too heavy.

“LeBron James uses it quite often as a recovery tool after games or practices,” Colosi says. 

Bringing BFR to the Masses

To democratize access to BFR training, SmartTools has invested heavily in the modality since around 2017, creating products designed to make it easy for people to get started with blood flow restriction.  

The brand’s flagship BFR product, SmartCuffs 4.0, leverages an AI-powered processor and proprietary algorithms to create personalized pressure, known as limb occlusion pressure, or LOP. Users can control blood-flow restriction and other settings from the SmartCuffs app, reducing guesswork and eliminating the need for medical supervision. 

“Someone puts the cuff on and the machine does everything for them,” Colosi explains, noting that previously, users had to manually calibrate pressure.

In addition to LeBron, members of the Ohio State football program and the NBA’s Cleveland Cavaliers have used SmartCuffs as part of their training programs. SmartTools also inked a partnership with USA Weightlifting ahead of the 2024 Paris Olympics, giving America’s top lifters access to SmartCuffs during their training. 

On the rehab front, both the Mayo Clinic and Cleveland Clinic have outfitted all of their outpatient clinics with SmartCuffs, and SmartTools also has partnerships with some of the largest physical therapy chains in the United States, according to Colosi. 

We’re in about 5,000 to 6,000 clinics right now,” he notes. 

The next step, Colosi says, is getting SmartCuffs into the hands of the general public. 

He sees a future where fitness enthusiasts use BFR training as part of their everyday workout routines to aid in recovery, facilitate deload weeks or increase the recruitment of specific muscle groups. 

“At the end of the day, the goal is increased size – muscle hypertrophy – and increased strength,” he says. “That is what BFR does.”

BFR training can be especially beneficial for older populations looking to strength train without exposing their joints to heavy weights.

“I have an 85-year-old customer who uses the product almost every day so he can prevent sarcopenia, which is age-related muscle wasting,” Colosi adds.

How to Add BFR to Your Fitness Regimen

To incorporate BFR into your workout routine, Colosi recommends selecting one muscle group per session and following a simple, high-rep protocol.

“Generally, we recommend 30 reps for set one, then you take a 30-second break. You do 15 reps for set two and take another 30-second break break. Then 15 reps for set three, and take a 30-second break,” he explains. 

Less is more when it comes to BFR training, especially for beginners. Colosi says gym-goers shouldn’t do more than 4 sets in one BFR session, since working out with restricted blood flow is challenging. 

“It’s not something you’re just going to put on and do a CrossFit workout or something like that,” he says. “You won’t last five minutes.”

While BFR training can be highly beneficial, it’s probably not for the faint of heart. 

“It’s not a spa-like treatment, and I tell people that because they’re like, ‘Oh, it’s just like a (Hyperice) Normatec, you’re going to feel good after,'” Colosi says. “If you’re not feeling some discomfort during your exercise, you’re probably not using enough weight or enough pressure.” 

As Colosi endeavors to expand access to BFR training, his company has been in discussions with fitness brands including Equinox about potentially adding the products to their facilities. 

“We’re trying to get those partnerships with gyms because it’s definitely the next evolution of getting (SmartCuffs) out there to consumers,” he says.

In a world of fitness fads and outlandish marketing claims, Colosi is also quick to point out that BFR training is backed by quality science and research.

“A lot of people just don’t know what it is, and they don’t think it’s safe. It’s very safe; there’s a lot of science behind it,” he says. “Obviously, be cleared by your physician prior to any BFR training, just like you would with any strength training.” 

The post Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend appeared first on Athletech News.

Advantage Sport & Fitness (ASF) is expanding its services into New England, offering solutions and after-sale customer support to the Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine markets.

With nearly 40 years in the industry, the commercial fitness equipment distributor represents top brands like Precor, Peloton, Power Lift, and Escape Fitness. The expansion into New England leverages the company’s expertise across various sectors, including multi-family housing, college recreation, athletic performance, secondary education, corporate wellness, country clubs, municipal recreation, and hospitality.

In addition to providing leading fitness equipment, ASF offers fitness facility space planning, infrastructure design, equipment selection, delivery and installation, and ongoing equipment service and support.

“Our ASF team’s expansion into New England marks a significant step in our vision to be an enduring great company that provides concept-to-completion commercial fitness equipment solutions from Maine to Miami,” ASF founder and president John Murray said. A former head wrestling coach at Ithaca College, Murray founded ASF in 1987 and has grown the commercial fitness solutions company to serve 19 states, stretching from Maine to northern Florida.

“Our ASF Mission is to design fitness spaces that transform customer visions into fitness destinations that empower individuals, teams, and communities to achieve their health, fitness, and wellness goals,” Murray continued.

The post Advantange Sport & Fitness Expands into New England appeared first on Athletech News.

While Human Touch, the recovery massage chair and fitness experience provider, is currently celebrating 45 years of operation, it’s the farthest thing from a brand that’s stuck in the past. 

With wellness and longevity being among the most sought-after fitness modalities today, Human Touch is as well-positioned to thrive in the future as anyone. The brand already experienced a spike in sales regarding a number of its massage chairs, answering this modern call with care and commitment. 

“The average wellness ecosystem in a health club is much different than 5 years ago,” said Dave Corley, VP of Business Development at Human Touch. “Today’s members expect more than weights and cardio. They are asking for muscle massage and activation, stretching, red light therapy on their face and body, compression, cold therapy, hot therapy, relaxation, stress relief, percussive therapy and vibration. More and more people want to sleep better in order to wake up with the energy they need to live in this new world.”

Where it All Started

There’s no shortage of social, political or economic revolutions in the past decade that have used social media as a spark. The wellness and longevity boom is no different, according to Corley. 

“We’ve observed firsthand how recovery has evolved from a trend to an essential service,” he said. “Increased education and awareness on social media has been a key driving factor in the idea that people can live longer and with less stress today. Companies that innovate and market their success have played a big role. Education and data are huge as they can grab attention and lead members into looking for and asking for modalities that can improve their lives.”

Presenting fitness enthusiasts with a visual representation of what wellness and longevity can do for them is half the battle. Social media handles it swiftly and effectively. 

“With more education on recovery techniques, amplified by social media and direct access to information, people see how practices like muscle massage, stretching and therapies for mental relaxation contribute not only to physical recovery but also to a longer, healthier life,” said Corley. “This knowledge has driven growth in wellness offerings, as well as wellness areas like longevity.”

Human Touch’s Impact

Human Touch is proud to help feed this crowd, hungry for wellness and longevity, now that social media has put it front and center on their fitness menus. Those efforts start with listening diligently to operators and understanding their specific needs, and by extension, those of their members.

“We are highly focused on supporting the growing recovery needs in health clubs by listening to the owners and operators constantly, as they know their members better than anyone does,” said Corley. “The best health club groups engage their members often, they ask them to provide feedback so clubs can continuously meet their needs. They also listen to their staff. If a club operator comes to us and says ‘Our staff says our members want more stretching movement in a recovery chair,’ then we will listen and try to put that into action.”

As a matter of fact, Human Touch has already done exactly that. The brand’s XTPRO SE Stretch Edition chair has become a best-selling product of late. The recovery tool provides multiple micro-modalities, such as massage, stretch, compression, zero-gravity, sound and heat therapy all in one product.

Room for Growth

Human Touch acknowledges the significant ground the industry has made in establishing a more holistic view of health and wellness. Nonetheless, the brand knows we can go further.

“While recovery and wellness have certainly expanded our view of ‘health’ to include mental well-being, longevity, and holistic fitness, there are still areas to explore,” said Corley. “Emotional health, sleep optimization, and lifestyle habits like nutrition and mindfulness can benefit from greater focus and integration. Additionally, personalized approaches to health – recognizing individual needs and goals – could further refine our understanding.”

As the world continues to make scientific and technological progressions, Corley expects health and fitness to follow. 

“Wellness is an evolving concept, and as science and technology advance, I think we’ll continue to uncover new concepts of health that contribute to a balanced, optimized life,” he added. 

Wellness and longevity will remain popular as long as humans continue to value their well-being. Human Touch knows investing in that is a good bet to make. 

“This will be a worthwhile investment as people increasingly prioritize health for longevity and vitality,” said Corley. “By focusing on recovery, businesses can meet a rising demand for proactive wellness, helping individuals manage stress, boost energy, and achieve a balanced lifestyle – values that will continue to drive the wellness industry well into the future.”

The post Human Touch Reflects on the Catalyst and Future of the Longevity Boom appeared first on Athletech News.

Centr, the fitness brand founded by Chris Hemsworth, is breaking into the cardio market with a brand-new treadmill line. Centr’s nine premium treadmills are built for both high performance and style.

“This is a big moment for the Centr team. We’re seeing remarkable demand for cardio equipment, and these treadmills answer that call,” said Andrew Sugerman, CEO of Centr.

“Our community is always reaching for new fitness goals, and we wanted to create equipment that meets their needs while looking great in any space. With various options, we’re making premium fitness accessible to everyone, from beginners to seasoned athletes. These treadmills are designed to last, look stylish, and fit seamlessly into any home.”

The new treadmill lineup is already partially available, with three models for immediate purchase and six more set for release by year-end. Ranging in price to meet different budgets, each treadmill also includes a free membership to Centr’s app.

The treadmills were designed to blend into home aesthetics, with select foldable models for easy storage. Their energy-efficient motors are quiet to minimize disturbances, and they use cloud cushion technology to reduce injuries and increase runner comfort. Each purchase also includes a free, three-month Centr app membership.

Treadmill Options

For runners in smaller spaces, Centr introduces the foldable Centr Runr and Runr-S models. These treadmills have a powerful, quiet 3.0 HP brushless motor, ideal for smaller living spaces. The Centr Runr-S also includes a 10” multimedia screen with smartphone mirroring, providing a personalized, interactive experience. The Runr’s prices start at $1,199.

“The Centr treadmills are absolutely legendary. They’re smooth and reliable for my marathon and HYROX training,” said Centr coach and performance chef Dan Churchill. “The foldable Runr models are ideal for city living, giving you space to do circuit and strength training in your home gym. I’m excited to see how the Centr community uses these for winter workouts!”

For athletes who love HYROX, Centr introduced the motorless Centr x HYROX Perform Treadmill. Designed with a curved surface and multi-position handlebar, the model allows users to switch from running to resistance training, simulating sled pushes or pulls. With eight levels of magnetic resistance, a backlit LED display, and Bluetooth connectivity, The model is available for $5,999.

Later this year, Centr will release six more treadmills as part of its most premium lineup, the Inspire Series, each designed to meet a variety of fitness needs and preferences.

• Centr Inspire Series T4/T4s: Featuring a foldable design, a 20” x 55” running surface, and multimedia options, with prices starting at $1,599
• Centr Inspire Series T5/T5s: Enhanced for performance, featuring a larger running surface and a powerful 4.0 HP motor, with prices starting at $2,999
• Centr Inspire Series T7/T7s: The premium model in the lineup, featuring a cushioned Dual Absorption Deck, a 22” x 60” running surface, integrated heart rate monitoring, and advanced multimedia. Prices start at $4,499, available for preorder now

Complementing its treadmill launch, Centr is introducing a “Strength for Runners” program, available on the Centr app. The program focuses on building power and mobility to optimize cardio and endurance training. In 2025, Centr will launch more digital running programs.

The post Centr Launches Premium Treadmills appeared first on Athletech News.

As the “gym as a clinic” movement heats up, one of the fitness industry’s biggest brands is pushing into the rehabilitation and physical therapy spaces. 

TRX Training has added an online course and in-app content that showcase how the brand’s tools can be used by physical therapists, rehab specialists and patients to improve health outcomes. 

TRX’s Rehabilitation Essentials Online course offers programming that helps practitioners understand how they can use TRX tools, principles and protocols to elevate patient care in their practices. 

The fitness equipment giant is also adding Rehab to Resilience content to its app so patients can use TRX tools at home to speed up their recovery between in-person appointments. The Rehab to Resilience content features specialist-led programming designed to address common musculoskeletal conditions including tendonitis, lower back pain, tennis elbow, knee replacement recovery, discogenic pain and more. 

“We’re a company built on sharing information about how to lead a healthy lifestyle,” said TRX CEO Jack Daly. “Focusing on physical therapy, resilience, and overall health is really important to us. It’s part of who we are and what we do  – it’s why we started in the first place.”

Physical Therapists Embrace TRX

Chris Nentarz, wellness and rehabilitation director at the Healthcare Hub at D’Youville University, helped design the new TRX programming. 

“In this day and age with reimbursement rates going down, copays going up and the general population’s health in decline, we need more comprehensive solutions,” said Nentarz, who also serves as a TRX senior master instructor. “We need to leverage each other, and we need to leverage technology. That’s what we’ve done here at TRX.”

Nentarz noted that he’s already integrated TRX equipment into his own practice. 

“The Suspension Trainer is great because it doesn’t take up a big footprint, and every single patient on your schedule will be able to use it,” Nentarz said. 

Besides the brand’s iconic Suspension Trainer, TRX’s other equipment including the Bandit, YBell, Rip Trainer, Rocker, bands, mats and more are available to be used in rehab and physical therapy settings. 

Interested physical therapists and rehab practitioners can apply to become a TRX affiliate or reseller, the brand says. 

Fitness, Healthcare Grow Closer 

TRX’s move comes as brands increasingly embrace a future where healthcare and fitness become intertwined. 

Commonly referred to as the gym-as-a-clinic movement, this idea has seen fit tech brands like EGYM and Technogym release equipment that measures the “biological age” of users based on factors like flexibility, body composition metrics and fitness levels. 

Gyms and health clubs, meanwhile, have started offering their members access to personal training programs built around blood biomarker test results. 

Earlier this year, CrossFit launched a membership-based medical society designed to educate healthcare professionals on the effectiveness of the CrossFit workout regimen and create opportunities for affiliates to become “health homes” for members.

As Americans grow increasingly frustrated with the barriers to traditional healthcare, experts have told Athletech News they expect to see the gym-as-a-clinic movement continue to gain ground in the years ahead.

The post TRX Pushes Into Rehab, Physical Therapy  appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Since its founding in 2015 by fitness coach and studio owner Brooke Bell, PEDAL Studios has made a name for itself in Los Angeles’ boutique fitness scene with its innovative and community-centered approach. With two locations, PEDAL offers a range of high-intensity interval training (HIIT) and Spin classes that challenge fitness enthusiasts of all levels. Recently, PEDAL has incorporated Aktiv Solutions’ Recoil Suspension Trainer into its classes, elevating its suspension training offerings and improving operational efficiency.

Bell, who has led over 1,000 suspension training classes herself, is particularly enthusiastic about the addition of the Recoil. “As a studio owner, I’m always looking for tools that elevate the training experience for my clients and coaches. I’ve taught suspension training for years, and incorporating Recoil in our studios has made a major impact in class efficiency. The setup is simple for both the instructor and user adjustments throughout the class.  The Recoils can rotate 360 degrees so they can be set up anywhere on the Gym Rax bridge. Beginner and advanced level classes run far more smoothly when equipment adjustments are easier for our members,” she shares.

Why the Recoil Stands Out

PEDAL Studios initially used TRX for its suspension training but made the switch to Recoil for its superior design and ease of use. According to Bell, “The Recoil has made class transitions much smoother. We no longer have to help clients adjust their straps between movements, which slows down class momentum. After class, we simply recoil the straps up, and the equipment stays out of the way—perfect for the tight turnaround between HIIT and suspension training sessions.”

The Recoil’s patented braking mechanism allows the straps to retract when not in use, a feature that significantly reduces setup time and frees up floor space. This allows for multiple training modalities to be run in the same space with minimal disruption, a crucial factor for multipurpose studios.

Photo: PEDAL Studios (Credit: Aktiv Solutions)

Elevating Client Experience

PEDAL’s lead instructor, Sydney Hunter, highlights how the Recoil has transformed their suspension training classes. “The Recoil has raised the bar big time in our training. Its simplicity allows even first-time users to jump right in and keep up with adjustments. The greatest feature, in my opinion, is that when we’re fully booked, I can even have two clients using the same set of straps for single-arm or single-leg work. We get creative, but most importantly, we train for results—and the Recoil helps us achieve more in less time.”

Hunter’s comments reflect the flexibility of Aktiv’s Recoil, which can accommodate a wide range of exercises and fitness levels. The system’s versatility allows instructors to tailor workouts to individual needs, ensuring that everyone, from beginners to advanced athletes, can safely and effectively engage in suspension training.

A Commercial-Grade Solution

Joe Harre, Sales Director for Aktiv’s Performance Segment, explains why the Recoil is particularly well-suited for commercial operators like PEDAL Studios. “The Recoil is more than just an accessory—it’s a commercial-grade piece of equipment designed for longevity. Clients appreciate its durability and professional appearance. Unlike other suspension trainers, there’s no wear and tear on the straps, which means fewer replacements and less maintenance for studio owners.”

The Recoil’s enhanced durability and design not only improve the client experience but also offer studio owners a cost-effective suspension training solution for long-term use. Additionally, its 8 feet of adjustability surpases competing products, helping to accommodate more variability in user height.

Putting the Recoil to the Test

Athletech News tested the Recoil to see how it compared to other suspension trainers on the market. Here’s what stood out:

• Durability & Presentation: The Recoil offers a sturdy, professional build that outclasses traditional strap systems. Its commercial-grade materials are ideal for high-traffic environments, and its sleek design adds prestige to any fitness space.
• Superior Adjustability: With 8 feet of adjustability, the Recoil allows for a broad spectrum of exerciser accommodations, and caters to users of all fitness levels. This flexibility makes it a standout option for anyone looking to maximize the versatility of their workouts.
• Balanced Workouts: The Recoil’s self-adjusting straps ensure even lengths for both sides, reducing the risk of injury and promoting proper form during exercises that require stability, such as dips or push-ups.

While the Recoil’s $299 price point may be a bit higher than some competitors, its premium features, durability, and ease of use make it a worthy investment for serious fitness facilities.

Photo: PEDAL Studios (Credit: Aktiv Solutions)

Final Thoughts

The Aktiv Recoil Suspension Trainer has undoubtedly made a significant impact on PEDAL Studios’ operations and client satisfaction. Its blend of functionality, durability, and ease of use positions it as a top choice for commercial gyms and boutique studios alike. For fitness professionals looking to streamline their suspension training offerings, the Recoil is a game-changer that elevates both the client experience and operational efficiency.

The post PEDAL Studios Say the Recoil Suspension Trainer Has Raised The Bar appeared first on Athletech News.

North Pole Engineering’s RUNN Smart Treadmill Sensor offers a powerful solution for anyone looking to turn their existing treadmill into a fully connected smart treadmill without the high price tag. With a price of $99.99, this innovative device promises to enhance your treadmill sessions by providing accurate data and seamless integration with your favorite fitness apps. Ahead, learn more about what makes RUNN a must-have for fitness enthusiasts.

Unlocking the Full Potential of Your Workout

What sets RUNN apart from traditional treadmill setups is its ability to broadcast real-time data to fitness apps, offering users more detailed insights into their runs. The sensor is factory-calibrated to ensure accuracy within .1 mph at a 5 mph treadmill pace, making it especially useful for treadmills that may have worn parts or are not delivering the speeds they once did. This feature is a game-changer for anyone who wants to improve their running performance or track metrics like cadence and incline during virtual training sessions.

Additionally, when paired with the heartbeatz Connect Apple Watch app, RUNN takes your workout data to the next level by seamlessly integrating your Apple Watch heart rate data into fitness apps. Gone are the days of needing a chest strap for heart rate monitoring—heartbeatz Connect simplifies the process by allowing your Apple Watch to act as a heart rate monitor while also delivering all the treadmill data to your fitness app. This level of integration and convenience makes RUNN an essential device for those looking to optimize their treadmill workouts.

Credit: North Pole Engineering

Durability, Battery Life & Global Accessibility

For users concerned about durability and reliability, the RUNN Smart Treadmill Sensor comes with a 12-month limited warranty, ensuring peace of mind. North Pole Engineering will repair or replace any defective product during this time, a testament to the confidence they have in the quality of their device.

The sensor is also rechargeable using a micro-USB cable and offers up to 15 hours of battery life on a single charge, ensuring it can last through multiple workouts without needing frequent recharging. Whether you live in the United States, Europe, or even South Korea, RUNN ships internationally, making it accessible to a wide range of users.

Why RUNN is a Must-Have for Your Fitness Routine

The RUNN Smart Treadmill Sensor provides an affordable and effective solution for anyone looking to upgrade their treadmill without breaking the bank. Its ease of installation, accurate tracking capabilities, and seamless integration with fitness apps make it an ideal choice for both casual runners and serious athletes. With its heart rate monitoring compatibility, especially with the Apple Watch, RUNN also provides a comprehensive fitness experience that allows users to get the most out of every run.

If you’re someone with an older or less sophisticated treadmill, the RUNN Smart Treadmill Sensor is an excellent investment to help you stay connected, informed, and motivated throughout your fitness journey.

Credit: North Pole Engineering

Credit: North Pole Engineering

Simple Installation and Seamless Integration

One of the standout features of the RUNN Smart Treadmill Sensor is its easy installation process. Within just 5 minutes, you can transform any treadmill into a smart device by attaching the sensor, which uses both ANT+ and Bluetooth connectivity to communicate with fitness apps. This makes RUNN compatible with a wide range of virtual training apps like Zwift, Kinomap, and Rouvy, as well as Garmin devices. Whether you’re using a motorized or non-motorized treadmill, the RUNN sensor provides accurate speed, incline, and cadence tracking, eliminating the need to invest in a new treadmill.

How to Install and Use the RUNN Smart Treadmill Sensor

Installing and using the RUNN Smart Treadmill Sensor is incredibly simple, making it accessible for users of all experience levels. In just a few minutes, you can turn your treadmill into a smart device that tracks your workout data. Here’s a step-by-step guide to get you started:

Installation Process

1. Unbox the Sensor: Start by unboxing the RUNN sensor, which comes with adhesive strips, a micro-USB charging cable, and calibration stickers.
2. Charge the Device: Before installation, ensure the sensor is fully charged using the included micro-USB cable. The sensor’s battery lasts up to 15 hours, so you won’t need to charge it frequently once it’s set up.
3. Attach the Sensor: Locate the treadmill belt and attach the RUNN sensor using the adhesive strips. Place the sensor on the treadmill’s frame, near the running surface. Make sure it’s positioned properly so the sensor can accurately track the belt’s movement.
4. Apply the Calibration Stickers: To ensure the RUNN sensor accurately tracks your speed, cadence, and incline, apply the provided calibration stickers to the treadmill belt as instructed. This allows the sensor to detect movement and provide precise data.
5. Connect via Bluetooth or ANT+: Once installed, the sensor broadcasts data via Bluetooth and ANT+. Connect the RUNN sensor to your preferred fitness app or smart device, such as Zwift, Garmin, or Kinomap.

Using the RUNN Sensor

1. Sync with Fitness Apps: Open your preferred fitness app, such as Zwift or Garmin, and pair the RUNN sensor via Bluetooth or ANT+. The sensor will transmit speed, incline, and cadence in real time, allowing you to track your workout stats and integrate them with virtual training apps.
2. Track Heart Rate with Apple Watch: If you use an Apple Watch, download the heartbeatz Connect app to sync your heart rate data with your fitness app. This eliminates the need for a chest strap and allows you to close your rings while monitoring your workout.
3. Monitor Your Progress: As you run, the sensor will automatically track your speed, cadence, and incline. The data will appear in your chosen app, making it easy to follow along with your progress in real time.

Key Takeaways:

• Simple installation in under five minutes
• ANT+ and Bluetooth connectivity for seamless integration with apps
• Tracks speed, incline, and cadence accurately
• Compatible with Apple Watch through heartbeatz Connect for heart rate monitoring
• Rechargeable battery lasting up to 15 hours
• $99.99 price point, making it an affordable upgrade for any treadmill

The Bottom Line:

The RUNN Smart Treadmill Sensor is a smart investment for anyone looking to enhance their indoor running experience. Whether you’re training for a marathon or simply want to keep track of your fitness metrics, RUNN delivers accurate and actionable data with ease.

The post Product of the week: RUNN Smart Treadmill Sensor appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Centr, the wellness platform co-founded by actor and fitness enthusiast Chris Hemsworth, has grown extensively in the last year, investing in innovative equipment used across homes, gyms and fitness competitions to complement its online content.

The brand’s most recent launch, the Inspire Series, offers professional-grade equipment for at-home use.

“It’s a big step forward for us, and honestly, it’s all about raising the bar when it comes to both performance and design,” Centr CEO Andrew Sugerman tells Athletech News.

At the heart of the Centr Inspire Series is the FT2 Pro Smith Functional Trainer, a multifunctional piece of equipment that has generated considerable buzz.

“The FT2 Pro is a 2-in-1 machine designed for the serious fitness enthusiast,” Sugerman explains. “Building on the legacy of Inspire Fitness’ world-first selectorized Smith Machine, it offers more ways to train in a safe, compact setup for your home, studio, or gym.”

The F2 Pro is paired with the FID7 Pro Adjustable Bench, which is designed with a unique split back to allow safer exercises and more flexibility during workouts.

“These products are game-changers for fitness enthusiasts looking for commercial-grade quality at home,” Sugerman says.

Centr Hits the Road With Hyrox

Earlier this year, Centr also made a significant entry into the functional fitness and competitive training space through its partnership with Hyrox, a global fitness race held in cities around the world. The collaboration resulted in the Centr x Hyrox Official Competition Equipment, designed specifically for performance-grade, functional training.

“Since the launch of our Hyrox line, we’ve signed over 13 new distributors and are tracking toward 20 by the end of the year, representing a 60% growth in total distributors,” Sugerman reports, adding that the expansion has placed Centr x Hyrox equipment in gyms worldwide. “We’re now supplying hundreds of gyms around the world, helping them meet the growing demand for specialized training equipment.”

International, Domestic Growth Plans

Centr’s hybrid approach to product distribution, balancing both direct-to-consumer (DTC) and commercial channels, has been a key factor in its rapid growth.

“Our strategy has been about making high-quality, affordable, specialized fitness equipment accessible across both consumer and commercial channels,” Sugerman explains. “Domestically, we’ve built a robust DTC presence, while also focusing on supplying our full line of strength equipment, including the Inspire Series, to specialized fitness retailers and commercial distributors.”

Internationally, Centr’s presence has also grown significantly since 2019. The brand has secured partnerships with key distributors like Wolverson Fitness in the U.K. and Perform Better in Germany, allowing its products to enter European markets. Centr currently has distribution in over 60 countries and will be rolling out the Inspire Series globally as well.

Investing in the Future

Centr also continues to invest in its digital platform, where it’s finding success with short workouts.

“Short, body-targeted training is some of our most engaging content,” Sugerman shares. “We’re listening closely to our customers and adapting to provide them with more ways to personalize their fitness routines.”

Looking to the future, Sugerman hinted at even more innovations coming from Centr, including an expansion into the cardio space later this month.

“Moving forward, our focus is becoming even more data-centric—creating highly personalized experiences that go beyond what standard generative AI can offer,” Sugerman says.

“Centr is more than just a fitness brand—we’re about total well-being,” he adds. “From movement to nutrition to mindfulness, our goal is to empower people to live healthier, more balanced lives.”

The post Centr CEO Andrew Sugerman on the New Inspire Series, Growth Plans appeared first on Athletech News.