Getting fast results in the gym is no longer all the rage. Even in strength training, the ideals of recovery and prevention continue to gain steam. The long game is becoming popular — and TRX Training is an established player. 

As a leading provider of functional training products, TRX produces or acquires new innovations that directly meet fitness consumer demands. Amid the increased concentration on longevity and the rise of strength training, the brand has found a sweet spot with resistance-based, low-impact tools that help users live longer and healthier lives. 

“It’s been incredibly exciting for TRX to witness the simultaneous surge in popularity of both longevity and strength training,” said Brynne Elliott, Vice President of Education & Training at TRX. “This convergence aligns perfectly with our philosophy of promoting sustainable, functional fitness that supports long-term health and well-being. Seeing more people prioritize not just building strength, but also enhancing their overall longevity, validates the direction we are heading in.”

Core Strength & Functional Movement Are Key

Many of TRX’s products nurture core strength. That, along with functional movement, are two foundational principles for injury prevention and maintaining long-term health. 

“TRX focuses on functional movement patterns and core stability because these elements are vital to overall fitness and long-term health,” explained Krystal Say, TRX Senior Master Instructor. “Functional movements mimic everyday activities, which helps improve strength, balance, and flexibility in ways that are directly applicable to daily life. This focus not only enhances performance in various physical activities but also reduces the risk of injuries by ensuring that the body moves efficiently and correctly.”

“Core stability is also crucial because the core muscles support almost every movement we make,” she added. “A strong core helps maintain proper posture and alignment, which can prevent strain and injuries. By emphasizing these aspects in our programs, TRX aims to build a solid foundation that promotes prolonged health and resilience against injuries.”

Products That Promote Longevity 

TRX’s Suspension Trainer and Rip Trainer spearhead the company’s efforts to collectively address strength and longevity. Suspension Trainers leverage body weight with resistance training bands while engaging a user’s core to build balance and stability. 

“This constant engagement of the core helps build strength in the muscles that support your spine and improve your overall functional movement patterns, reducing the risk of injury in daily activities,” said Say. “Additionally, the TRX Suspension Trainer helps optimize mobility by allowing for a full range of motion in every exercise, ensuring that your joints and muscles remain flexible and healthy.”

Rip Trainers feature a similar style of resistance-based, low-impact strength training that also tests a user’s core but instead with a bar attached to a bungee.

“The TRX Rip Trainer uses rotational movement and asymmetrical loads to build core strength,” said Elliot. “This is particularly beneficial to golfers, tennis players, and pickleball enthusiasts, who see not only an improvement in performance, but also a reduction in pain, injury, and stiffness.”

The YBell, a kettlebell-dumbbell hybrid, also grants users a safe strength training experience while dodging injury risk. 

“These tools infuse mindfulness into workouts by encouraging focused, deliberate movements and body awareness,” Elliot said of the YBell, Rip Trainer and Suspension Trainer. “This mindful approach not only enhances the effectiveness of each exercise but also promotes mental well-being, contributing to overall longevity.”

The TRX Difference

Notably, TRX equipment doesn’t require users to be perfect to avoid injuries, nor does it ask anyone to move in a way that’s unnatural for the human body. 

The same can’t always be said for traditional equipment from competing suppliers — separating TRX from the pack. 

“While traditional strength training equipment like dumbbells and barbells can be effective, they can also pose risks if not used correctly,” said Say. “These tools often require precise form and technique to avoid injuries, such as strains or joint issues and do not always mimic functional movement patterns, which increases the risk of injury. 

“Without proper guidance, it’s easy to develop poor habits that can lead to long-term problems, especially if the equipment is used in a way that doesn’t engage the core or promote functional movement patterns,” she adds. 

For TRX, it’s all about educating gym-goers about these key differences. Their products’ superior functionality is there; awareness is all that’s standing in the way. With over 300,000 course graduates, TRX Training is empowering the next generation of fitness professionals to prioritize long-term health — both for themselves and for their clients. Elliot is committed to democratizing education

“Our courses are expert-led, available in many formats, and accessible to everyone,” she said. “We’re doing everything we can to improve member experience, one coach at a time.”

The post TRX Functional Equipment Is a Must in the Longevity Era appeared first on Athletech News.

Chelsea Piers Fitness is bringing luxury fitness to new heights in New York City’s Flatiron District in the One Madison building. 

The brand has unveiled a high-end 60,000-square-foot gym that pays homage to the NYC neighborhood and features the work of local artists while serving as a “third space” for those looking to work out, recover, socialize and even work.  

It’s the fifth location for Chelsea Piers Fitness, which has NYC gyms in Chelsea, Downtown Brooklyn and Prospect Heights, along with one in Stamford, Connecticut. 

The latest location – situated at 308 Park Ave So. – boasts new Symbio runners from Life Fitness (the first gym in NYC to do so) Peloton bikes, Woodway equipment, a strength floor with turf, boxing bags, TRX suspension trainers and Olympic platforms.

Over 120 coach-led classes are available weekly covering popular modalities such as cycling, yoga, barre, Pilates mat, Pilates reformer, running, strength and HIIT. There is also a Himalayan Salt Studio for yoga and mat-based classes and an infrared studio for heated fitness classes.

Members who are looking to unwind can hang in the sizable members’ lounge, which features floor-to-ceiling stained glass windows. Those hoping to focus on work or their studies can find refuge in a co-working space with large library-style tables, privacy booths and a dedicated quiet area. An in-house cafe, Canteen, serves smoothies.

“People are craving engaging, in-person experiences more than ever – especially as we spend more of our collective time working and collaborating with one another remotely,” Chelsea Piers Fitness chief operating officer Sam Bernstein tells Athletech News. “As a direct result, Chelsea Piers Fitness has become a place where you not only go for a best-in-class workout but also, and perhaps more importantly, a place where you can relax, build relationships and escape the fast-paced intensity of New York City.”

As for luxury amenities, Chelsea Piers Fitness touts a co-ed contrast therapy suite and communal wellness space that encourages socialization, a nod to ancient Roman bath culture. Infrared saunas, cold plunges and steam experiences are also available to members. 

“Recovery has become especially important in a modern fitness routine and is a focal point of Chelsea Piers Fitness Flatiron,” Bernstein said, adding that unlike many solitary recovery experiences, the co-ed contrast therapy suite features a ten-person infrared sauna and two cold plunge tubs that encourage a communal session.

“Community is core to everything we do,” Bernstein emphasized. “Whether it’s through a group fitness class, by working together in our member lounge, or by socializing at one of our regularly scheduled member events – there are countless ways to come together as a community throughout our clubs.”

The post Chelsea Piers Expands Northeast Fitness Empire With Luxury Gym in NYC appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Taking care of your fitness and wellness is a 365-day-a-year job, but Amazon Prime Day deals only roll around once. That’s right, the site’s biggest savings event of summer starts Tuesday, July 16, promptly at 12:01 a.m. PDT. For just 48 hours, members can shop major discounts on pretty much anything and everything your heart desires. Whether you’ve shopped the sale before or this is your first time, you’re going to want to set your alarm ASAP.

Whether you’re ready to stock your pantry with high-protein snacks, fine-tune your supplement stash, or are on a mission to outfit your at-home gym setup, this sale is yours for the taking.

Expect to score big on higher priced items like a Peloton Bike or Apple Watch as well as smaller items from brands like Yeti and Sports Research supplements. For the next two days, you can also get your hands on hot ticket items like the viral Adidas Sambas or the best-selling New Balance sneakers both over 20% off.

Our editors have scoured Amazon and this list is a compilation of all the best price slashes on supplements, fitness equipment, workout wear, camping gear, tech gadgets and more. Trust us when we say these deals are just too good to pass up.

Note: The sale prices listed below are subject to change

1. 

   Apple AirPods Max Wireless, $394.99 (orig. $549.00) 28% off

2. 

   Pure Protein High Protein Cheesy Cheddar Crackers, $16.09 (orig. $22.99) 30% off

3. 

   Quest Nutrition Double Chocolate Chip Protein Cookie, $22.19 (orig. $28.89) 23% off

4. 

   Amazon Echo Spot (2024 release) Smart Alarm With Alexa, $44.99 (orig. $79.99) 44% off

5. 

   Stanley IceFlow Stainless Steel Tumbler with Straw, $30 (orig. $40) 25% off

6. 

   TheraGun Mini Handheld Electric Massage Gun, $149 (orig. $199) 25% off

7. 

   NordicTrack Commercial Series Treadmill,  $1,599 (orig. $1,999) 20% off

8. 

   DeskCycle Under Desk Bike Pedal Exerciser, $189 (orig. $269) 30% off

9. 

   MERACH Magnetic Rowing Machine, $239.99 (orig. $399.99) 40% off

10. 

    American Soft Linen Luxury 6 Piece Towel Set, $39.94 (orig. $79.99) 50% off

11. 

    Yeti Tundra Haul Portable Wheeled Cooler, $210 (orig. $425) 30% off select colors

12. 

    Coleman Evanston 6/8 PersonScreened Waterproof Tent, $128.01 (orig. $289.99) 56% off

13. 

    New Balance Men’s 237 V1 Sneaker, $58.99 (orig. $129.95) 55% off

14. 

    New Balance Men’s 608 V5 Casual Comfort Cross Trainer, $57.99 (orig. $74.99) 23% off

15. 

    Champion Men’s Sweatpants, $26.97 (orig. $45) 40% off

16. 

    Champion Women’s Sweatpants, $24.99 (orig. $50) 50% off

17. 

    Under Armour Men’s Tech 2.0 Short-Sleeve T-Shirt, $16.25 (orig. $25) 35% off

18. 

    Adidas Men’s Essentials Warm-up 3-Stripes Track Top, $29.18 (orig. $55) 47% off

19. 

    Cushionaire Men’s Lane Cork Footbed Sandal, $28.49 (orig. $49.99) 43% off

20. 

    Hanes Men’s X-Temp Short Sleeve Polo Shirt, $10.41 (orig. $19) 45% off

21. 

    Beats Studio Buds +, $129.99 (orig. $169.95) 24% off

22. 

    Theraface PRO Microcurrent Facial Device – 8-in-1 Compact Face Massager, $299 (orig. $399) 25% off

23. 

    RENPHO Smart Scale, $19.99 (orig. 34.99) 43% off

24. 

    Coway Airmega 250 Smart Air Purifier, $259 (orig. $399) 35% off

25. 

    Oral-B Genius X Limited Rechargeable Electric Powered Toothbrush, $99.99 (orig. $199.99) 50% off

26. 

    CAP Barbell Adjustable Dumbbell Weight Set, $66.99 (orig. $159.99) 56% off

27. 

    Peloton Indoor Exercise Bikes, Original Peloton Bike and Bike+, $1,995 (orig. $2,495) 20% off

28. 

    Premier 12-Pack Chocolate Protein Shake Chocolate, $20.99 (orig. $29.99) 30% off

29. 

    TRX Training All-in-One Suspension-Trainer Equipment Bundle, $164.96 (orig. $219.95) 21% off

30. 

    Sunny Health & Fitness Slim Under Desk Walking Compact Treadpad Treadmill, $193.99 (orig. $369.99) 48% off

31. 

    Iron Crush Olympic Bumper Plate Sets, $399.99 (orig. $500) 20% off

32. 

    Sunny Health & Fitness Power Zone Squat Stand Power Rack Cage, $219.44 (orig. $349) 37% off

33. 

    Yoleo Foldable Adjustable Weight Bench, $79.92 (orig. $129.99) 39% off

34. 

    Vital Proteins Collagen Peptides Powder with Hyaluronic Acid and Vitamin C, $32.49 (orig. $46.99) 31% off

35. 

    Nutricost Creatine Monohydrate Micronized Powder 500G, $17.50 (orig. $32.95) 47% off

36. 

    Sports Research Hydrate Electrolytes Powder Packets, $13.77 (orig. $22.95) 40% off

37. 

    Sports Research Whey Protein Isolate Powder, $26.57 (orig. $37.95) 30% off

38. 

    Sports Research Triple Strength Omega 3 Fish Oil, $37.07 (orig. $58.95) 37% off

39. 

    MET-Rx Big 100 Protein Meal Replacement Bar, $18.99 (orig. $28.89) 34% off

40. 

    Resistance Bands Set, $15.99 (orig. $29.99) 47% off

41. 

    Adidas Men’s Terrex Ax3, $59.71 (orig. $80) 25% off

42. 

    TriggerPoint 13″ Multi-Density Foam Roller, $27.74 (orig. $36.99) 25% off

43. 

    Ninja AF150AMZ Air Fryer XL, $89.99 ($159.99) 44% off

44. 

    Fitbit Sense Advanced Smartwatch, $152 (orig. $249.95) 39% off

45. 

    Adidas Men’s Samba Classic Soccer Sneaker, $70.29 (orig. $90) 22% off

46. 

    Yeti Rambler 30oz Tumbler, $26.60 (orig. $38) 30% off select colors

47. 

    Yeti Lowlands Blanket, $130 (orig. $200)30 – 35% off select colors

48. 

    Banana Boat Sport Ultra SPF 50 Sunscreen Lotion, $11.37 (orig. $14.99) 24% off

49. 

    HigherDOSE Infrared Sauna Blanket, $559.29 (orig. $699) 20% off

50. 

    Apple Watch Series 9, $379.99 (orig. $499) 24% off

Read more ATN Product Reviews here.

The post The 50 Best Prime Day Fitness & Wellness Deals of 2024 appeared first on Athletech News.

TRX Training is more than “just straps.” While its Suspension and Rip Trainers remain headliners for the functional training brand, there’s more to the show than just that. For evidence, look no further than the TRX’s partnership with TITLE Boxing Club (TBC). 

In 2021, TRX partnered with the heavy bag boxing franchise to launch a series of new classes featuring TRX’s latest addition to its equipment arsenal. With their combined innovative approaches to fitness, they established a new and effective training environment for boxing enthusiasts. This partnership has been pivotal in elevating TBC’s class offerings and providing members with a more comprehensive workout experience.

YBell Integration

TBC’s signature classes involve a progression of warmup drills, shadowboxing, HIIT exercises, heavy bag drills, active recovery, strength and core work led by dedicated instructors. But with the TRX partnership, the brand launched a Box + Lift class, which incorporates TRX’s newly acquired YBell product. This new class format brings a fresh and dynamic element to TBC’s program.

A combination of a kettlebell, dumbbell and pushup stand, the YBell facilitates strength training efficiently and flexibly— hence why TBC took such an interest in it. Box + Lift classes feature a 25-minute, full-body, heavy bag boxing session followed by 25 minutes of strength training. The strength training portion can feature anything from pushups to halos to tricep kickbacks thanks to the YBell’s dynamic nature. 

This integration has allowed TBC to diversify its class offerings and appeal to a broader audience seeking both cardiovascular and strength training benefits in one session.

“The YBell’s versatility allows us to design creative compound exercises, providing endless programming possibilities for participants of all experience levels,” said Chris MacDonald, VP of Marketing TBC. “Each class offers a fresh and dynamic experience while remaining within the framework of our class structure.”

Establishing the Box + Lift class took time but the end result — an easy-to-approach and effective boxing workout — made it a worthy pursuit. The process involved planning and coordination between TRX and TBC to ensure that the new class format would seamlessly integrate into TBC’s offerings and meet the high standards of both brands.

“During our evaluation, we explored various weight options, including developing our own,” said MacDonald. “With the 3-in-1 YBell tool, we achieved a well-rounded class without overwhelming our boxers with excessive gear.” This careful consideration contributed to the success of the Box + Lift classes.

TBC is well aware of strength training’s profound benefits both on the body and mind, making it a perfect concept to elaborate on with TRX as well. Strength training not only enhances physical performance but also contributes to improved mental health, reducing stress and increasing overall well-being.

“By combining the physical and mental benefits of boxing with weight strength training, our goal was to create a holistic fitness experience that left our customers feeling sweaty, accomplished and less stressed than when they walked in,” MacDonald said. “We were thrilled to evolve our class offering by including the benefits of strength training.”

Emphasis on Education

TBC takes an equally pensive approach to education as it does with innovation regarding the Box + Lift classes. Working alongside TRX, the two brands ensure a safe and effective workout experience for users with a lengthy coach training program. 

That process includes an online YBell instruction workshop, an internal course within TBC’s learning management system and TITLE University, which trains potential coaches specifically on the TBC Box + Lift format. Coaches are asked to submit videos of themselves leading classes to maintain consistency as well. 

“​​Education is a critical component of our coaching program across all classes,” said MacDonald. “Our unwavering focus lies on delivering high-quality classes while prioritizing customer safety. In close collaboration with TRX, we wanted to ensure we truly understood how to leverage the benefits of the YBells.”

Notable Results 

Box + Lift classes are available at many, but not at all TBC locations yet. Those that do have them are reporting significant intrigue from members. 

“We have now rolled out Box + Lift to almost 50% of our clubs across the country,” said MacDonald. “It is a hugely popular class in various markets and has helped us increase class utilization, retain existing members and attract new faces.” 

This success is a testament to the effectiveness and appeal of the Box + Lift classes, and the positive impact they’ve had.

TBC is scheduled to open a new location in the Sacramento area this month. Most recently, it launched clubs in Rockville, MD and Lakewood, CO. The brand aims to launch 300 locations by 2025 after signing its first international deal in late 2022 to enter the Thailand, Bangladesh, Singapore, Indonesia, Cambodia, Nepal, the Philippines, New Zealand and South Korea markets. 

The post TITLE Boxing Club Sees Success With YBells From TRX Training appeared first on Athletech News.

For Bob Harward, true success is measured not by personal accolades but by the impact one has on others.

This principle is central to his new book, “The Gouge! How to Be Smarter Than the Situation You Are In.” For fitness professionals, Harward’s philosophy offers a powerful framework for enhancing client success and well-being.

As a former U.S. Navy SEAL and Vice Admiral, Harward has lived by the gouge, or information channel, ensuring the success of his teams throughout his decorated military and corporate careers. Now, he’s sharing these insights, which help fitness coaches and trainers leverage the gouge for mutual growth and success.

In an exclusive interview with Athletech News, Harward discusses how fitness professionals can integrate the gouge into their coaching and management styles, highlighting how trainers can create a supportive environment that empowers clients to achieve their goals.

This conversation has been lightly edited for clarity and length.

Athletech News: What’s your fitness philosophy, and how did you get hooked on physical activity?

Bob Harward: Fitness has always been a significant part of my life, almost as important as academics. In fact, it often came easier to me than academics. When I went to college, it played an even bigger role. The Naval Academy was particularly challenging for me, and fitness provided a crucial outlet. It offered camaraderie and an escape from the strict order and discipline.

At the academy, I played football in my first year, and when the season ended, I felt lost. Being on a varsity team allowed certain privileges, like avoiding formation and having different meal options. Without football, I needed something else, so I decided to try rowing. I approached the coach and, despite being in the off-season, he welcomed me to join the team. I ended up rowing all four years.

Rowing was one of the most demanding sports I participated in. It required immense upper body strength with exercises like pull-ups and push-ups, as well as significant running, including timed 10-mile runs and stadium stairs. This rigorous physical training paid off immensely throughout my career as a Navy SEAL. I always felt I could out-run, out-swim, and out-perform anyone, driven by a competitive nature that shaped my leadership philosophy.

ATN: Why did you write the book? Can you explain what “the Gouge” means in military terms and how you’ve adapted this principle to be applicable in everyday fitness leadership and client relationships?

BH: I was fortunate to adopt a philosophy from my father, who served in World War 2. Because of the rapid production of ships for the war effort, many crews had only rudimentary training. Experienced sailors focused on building each other’s skills to prepare for the dangers they faced, such as kamikaze attacks. This mutual training was essential for their survival and success.

This concept evolved into what we call “the Gouge.” It’s the critical information you need to succeed, coming from someone who wants the best for you because it benefits everyone. Throughout my 40-year military career, I held 26 different jobs. I often relied on people with more experience to help me succeed, and I focused on supporting them professionally and personally. This proactive teamwork ensured our collective success.

I wrote the book to highlight the importance of this principle, especially in today’s confrontational environment. The goal isn’t just to win conflicts but to improve the collective group and individuals involved. This philosophy is essential in business and any organization. It’s about balancing the mission’s success with the well-being of the team.

credit: Post Hill Press

ATN: Can you share a story from your book that demonstrates how “the Gouge” can be used to improve health and wellness programs or community fitness initiatives?

BH: One powerful story comes from our mission during the invasion of Iraq. One of our primary tasks was to secure the oil infrastructure. Initially, this wasn’t a major consideration in the strategic planning, but our staff, recalling the destruction Saddam Hussein caused in the first Gulf War, saw the potential threat to the oil facilities in the North Arabian Gulf. There was intelligence suggesting that Iraq might destroy their oil infrastructure, leading to catastrophic environmental damage.

After months of training, we were given 48 hours to execute the mission. The team was prepared, but just before execution, the young officer leading the assault came to me, expressing his fear of being shot down. I reassured him, based on our intelligence, that the risk was manageable, but I told him to discuss it with his team. He returned, still concerned but willing to proceed. After he left, I was overwhelmed with anxiety, fearing for their lives.

What made this particularly emotional was that this young officer had been involved in the Panama invasion years earlier. He had survived a traumatic experience where he and his wife were detained and tortured by Noreiga’s Commendancia. His resilience and commitment, built through a culture of proactive support and trust, exemplified the principles of “the Gouge.”

This culture of mutual support and proactive leadership enabled him and his team to make critical decisions with confidence. They trusted their leadership and each other, which is vital for any organization. This trust and confidence can significantly contribute to the success of health and wellness programs or community fitness initiatives. It’s about creating an environment where people feel supported, valued and confident in their roles.

ATN: What advice would you give to fitness trainers and managers who are looking to integrate aspects of your book into their coaching or management styles?

BH: My advice for fitness trainers and managers is to be proactive in taking care of their clients and athletes. It’s essential to look beyond just performance and consider their overall well-being. Focus on the overall development and well-being of your athletes or clients, considering what happens to them beyond their immediate goals.

Here are three key components to integrate into your coaching or management style:

Make it fun: Ensure that the training or coaching experience is enjoyable. It’s important to have a good time, even though there might be challenges and hard work involved. Tools like the TRX suspension system are invaluable. They are versatile, easy to use, and can be taken anywhere, making them accessible for all ages and fitness levels. 

Learn from the experience: Every session should be a learning opportunity. Whether you’re working out with someone or coaching them, there’s always something to learn and apply to your toolkit. 

Invest in yourself: Emphasize the importance of investing in oneself. Physical workouts are not just about physical well-being but also about mental health. Encourage your clients or athletes to see every workout as a deposit in their most important bank account—themselves.

Coaches, trainers and managers need to embrace the philosophy of holistic development. It’s about making a commitment to help individuals grow and prosper in all aspects of their lives. This profession offers the privilege of influencing the future and making a positive impact on people’s lives. While it can be challenging and may not always pay well, the satisfaction and fun derived from helping others make it worthwhile.

The post How To Harness ‘The Gouge’: Navy SEAL Shares Insights for Fitness Pros appeared first on Athletech News.

As strength training surges in popularity, brands are lining up with new equipment designed to tap into the modality’s unique benefits. 

“The trend of strength training is very real,” said TRX Fitness CEO Jack Daly. “Studies correlate strength training with longevity and a healthy lifestyle — so the collective IQ of people in the market has gone up quite a bit. It’s learning about the right way to train and that’s played into what we at TRX have been doing for 20 years.”

TRX, which created its iconic Suspension Trainer two decades ago, believes it’s found the next big innovation in the category.

Last summer, TRX acquired YBell, a fitness equipment brand famous for developing a kettlebell-dumbbell hybrid. 

“I fell in love last year with YBell when the founder walked up to me at IHRSA holding one,” Daly recalled. “I looked at him and I said, ‘Don’t even say a word. I get it 100%. I don’t want to hear the pitch, I get it,’ and he started laughing at me. I’ve been working out with dumbbells and kettlebells for almost 50 years and here’s this guy who finally smashed them together into something beautiful.”

YBell Saves Space & Money

First off, the YBell is a space saver, and therefore, a money-saver thanks to its versatility. 

“It combines a dumbbell, kettlebell, two-handed tools and push-up handles,” explained Daly. “It’s kind of a four-in-one. Anytime you’re combining things you’re saving space, and again, you’re spending money on every square foot you use.”

“They also stack together neatly,” he added. “You can lay them out on the floor and put them in a pyramid. You only need one tool and people aren’t going back and forth picking up other ones. That’s part of the genius of YBell — it’s so efficient.”

The Future of Strength Training 

According to Daly, the YBell also encourages a more robust and efficient form of strength training, one that’s in line with current fitness trends.

“YBells are designed in the way the market has evolved in strength training,” Daly said. “It’s not for you to do 10 reps, then sit down, check your texts and then stand up for 10 more reps. That’s not proper strength training. YBells are designed for flow exercises. We all get the memo that flow training is better and these are purposely designed for that.”

With the YBell, for example, gym-goers can do a set of kettlebell swings, then push-ups, then a curl press using the YBells in their dumbbell form.

“You’re flowing through a 20-minute series of exercises instead of the traditional workout of the 80s where you swing something 10 times and then rest for two minutes,” Daly said.

F45 Training, one of the world’s largest boutique fitness brands by studio count, has already added YBells. Daly believes it won’t be long before any gym without them is viewed as archaic. 

“The dumbbells and kettlebells of the past I believe will be replaced with YBells,” said Daly. “Not too far in the future, if you go into a gym and it doesn’t have YBell, you walk in you just see that big rack of dumbbells or kettlebells, you’re going to think that’s an old school gym. It’s not modern, looking for new technologies and new tools. It’s frankly less efficient.”

YBell x TRX: A Dynamic Duo 

Innovative as the YBell is alone, TRX is merging it with its other products to help gyms evolve. That’s where the brand’s other equipment and top-tier programming system come into play. 

“Acquiring the company and bringing in what they had is one thing, but putting time, effort and energy in with our education team to develop improved YBell programming has also been exciting,” said Daly. 

“We don’t just invent something, throw it out there then move on,” he added. “Our ecosystem gives us feedback. We have trainers from all over the world who come together regularly and give us moves that they’ve developed or ways to do things better. It never ends.”

Through this ideology, TRX has developed several programs featuring the YBell and other pieces of equipment, including the renowned Suspension Trainer. The brand is also educating gym trainers on how to use them to create fun and effective routines for members.

“To reimagine your facility, you have to bring those products in, but you also have to train your trainers to be able to help your members understand how to use them,” Daly noted. 

TRX’s efforts go beyond just helping individuals improve their strength training habits; the brand feels obligated to find innovative strength training products and bring them into the limelight, as it’s doing with YBell. 

“At the end of the day, people look to us,” said Daly. “The market demands and expects us to continue to provide them with interesting, fun and exciting new tools. We want to be the best and if somebody else comes up with a better product, maybe we’ll acquire that business too. That’s our approach.”

The post With Dumbbell-Kettlebell Hybrid, TRX Eyes a Strength Training Revolution appeared first on Athletech News.

The popularity of high-intensity interval training (HIIT) has held steady, its sustained time in the spotlight surprising some, but people want and need more options. 

This is where high-intensity low-impact training (HILIT or HILI) emerges as a solution for many personal trainers and their clients, who may be missing the results mark with current programming.

HILIT marries the rigor and efficacy of HIIT with low-impact precision, reducing the risk of injury and making workouts more accessible. HILIT is particularly beneficial for people seeking intense workouts without joint strain, including those with pre-existing injuries, older adults, pregnant women and fitness novices.

The growing interest provides a window of opportunity for trainers and gyms to expand their clientele by incorporating HILIT programs, aligning with consumer demands for effective, accessible solutions.

The Best of Both Worlds

HIIT is characterized by exercises performed with significant effort, typically gauged by achieving between 75%-85% of one’s maximum heart rate, alternated with rest intervals. While it’s recognized for its efficiency and effectiveness, HIIT may not be suitable for everyone, pointing to a need for alternative approaches like HILIT.

“High impact exercise involves movements in which your feet leave then lower to the ground; the impact results from the landing after a jump,” says Sam Gelon, talent and product development manager at Solidcore, a fast-growing, reformer Pilates-inspired boutique fitness brand (officially branded as [solidcore]).

Gelon says there are a variety of ways Solidcore workouts increase the intensity without stressing the joints. 

“For example, intensity is added from the resistance (springs), executing consecutive reps, moving slowly and transitioning to the next exercise quickly,” she says. “In response to increased intensity, your heart rate rises.”

Gelon adds that Solidcore exercises are designed to disperse body weight so the joints and spine are not overloaded. “You’ll never be jumping in class,” she says. 

Low-intensity interval training (LIIT) also has plenty of fans, and for good reason. A 2015 study found that obese adults who followed LIIT lost around the same amount of weight as people who pushed themselves harder.

The effectiveness of HIIT and LIIT makes merging the two into a thoughtful program design a good idea for business and for bodies. Formats like the LIT Method, Solidcore, Tonal and many more meet clients where they are with creative and challenging workouts. 

Many note that Pilates and other low-intensity programs such as Barre, yoga, sculpt and TRX suspension training that focus on balanced, total body strength — when taught in specific ways to increase the intensity — are valid HILIT choices.

HILIT & Time Under Tension

The lynchpin for strength gain success may be time under tension. 

Time under tension (TUT) refers to the amount of time a muscle is under strain. The theory behind TUT suggests that longer periods of tension can lead to greater muscle fiber recruitment and, consequently, more significant muscle growth and strength development. This is based on the principle that muscles grow in response to the stress placed on them, provided this stress is beyond what they’re accustomed to.

The exact optimal time under tension is debated, but ranges typically fall between 20 to 70 seconds per set, depending on the training goal, with higher durations often recommended for muscle hypertrophy and shorter durations for strength gains.

It’s also worth noting that while TUT is an important factor in designing training programs, it’s not the only consideration. Other variables, such as intensity, total volume and rest periods play crucial roles in the overall effectiveness of a workout program. 

Gelon says that Solidcore’s approach is to work muscles to failure while avoiding impact on the spine and joints. 

“In class, each exercise is performed for a specifically designated amount of time to ensure the muscle fibers are effectively recruited without adding excessive stress to the joints or spine,” Gelon explains. 

“When you are in one position for too long, your muscles will start to fatigue, which means the weight will go into the joints that the muscles are working to protect,” she adds. “We transition from one exercise to the next quickly so your muscles stay engaged while providing relief to your joints. Each exercise is executed slowly and with control to force the muscles to stay contracted throughout the range of motion.”

Gelon adds that repetitions are completed consecutively without breaks, which keeps the muscles under constant tension. In doing so, more muscle fibers are recruited. 

“Moving slower results in more metabolic work per second,” she says. “This is because fast movement uses momentum, not just muscular strength, thereby unloading the muscles during parts of the repetition cycle, allowing the muscles to rest.   

Katie LaDow, owner of Smile Sweat Shine Coaching in Chicago, a fitness program for moms, says that trainers incorporate TUT into programming to stimulate muscle growth, build endurance, add variety and help prevent injury.  

“The benefits to clients are both physical and mental,” LaDow says. “On the physical side, TUT training results in keeping a muscle, or group of muscles, engaged for a longer period of time and contributes to improved strength, endurance and muscle tone while simultaneously preventing muscles from reaching a plateau.”

LaDow adds that TUT training helps clients listen to their bodies and create better awareness of their movements. 

“By being forced to slow down the pace of an exercise, you bring attention to things that are not always top of mind when exercising at a faster pace,” she says.

The Future of HILIT

The fitness industry is likely to see a surge in HILIT’s popularity, driven by its accessibility and reduced injury risk. Incorporating HILIT into programs provides a balanced approach, accommodating a wider range of clients while still delivering the desired intensity and outcomes.

Gelon says that many people find creating their own strength training program challenging, and that Solidcore’s approach, which includes a rotating muscle calendar,  introduces variety and a path to real results.

“Our workout is built on the basic principles of strength training,“ she says. “Each day there is a different lower body and upper body muscle focus, which enables people to take class more often while still ensuring the muscles have time to recover.”

LaDow views HILIT as a viable, ongoing trend. 

“HIIT training has certainly had its moment, but with HILIT, clients can perform at the same intensity as they would in HIIT while being gentler on their bodies. This is a very welcome opportunity as people age and their joints cannot handle as much stress.”

The post Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training appeared first on Athletech News.

YogaSix knows no boundaries, both on the map and with its evolving workout programs. Fresh off its 200th global studio launch, the Xponential Fitness-owned yoga franchise has continued to enhance its class offerings.

Famous for modernizing yoga classes with ambient lighting, upbeat music, and temperature variations (heated and non-heated classes), YogaSix added strength training class Y6 Sculpt & Flow before later including the Y6 TRX class, tapping into the modality’s rising popularity, especially among women. 

“We were discussing the popularity of our sculpt and flow class that combines yoga, weights and cardio and wanted to add another option for members that was in a similar realm,” explained Lindsay Junk, YogaSix President. “Xponential already had a relationship with TRX, so we went to work to create a class that made use of their incredible equipment in a way yoga students typically aren’t exposed to. Our education department partnered with theirs to create a truly unique experience.”

Making Strength Accessible 

With the equipment for YogaSix’s strength training classes in all studios already, integrating in a TRX class was a seamless addition.  Equipment includes weights ranging from 3-15 pounds along with TRX straps, blocks, bolsters, and bands, and all studios built after 2021 have TRX mounts on their walls as well. 

TRX’s value as a partner cannot be overstated, both in terms of delivering equipment and even as a familiar entry point for some members new to the hybridization of yoga and strength training.

“Students getting the tour of the space often have a lot of questions about how these sorts of tools get used at a yoga studio, but we quickly sell them on the benefits of integrating strength training,” said Kelly Turner, YogaSix Vice President of Training & Experience. “They see the mount and the suspension anchor and get super curious about how they’ll be used, or if they’re familiar with TRX, they quickly want to get booked into one of the class options available.”

“We knew a big part of the population knew TRX and would be more comfortable coming to YogaSix with modalities they knew,” Junk added.

The Benefits of Yoga x Strength Training

Strength training’s surging popularity makes this an opportune decision from YogaSix. With new demographics flocking to the fitness modality, including women and older populations, the brand is equipping itself for this new age of health and wellness.

“Strength training is only going to increase in popularity,” Junk predicts. “In recent years, more and more women have stopped buying into the false notion that if they lift weights they will somehow get ‘bulky.’ Not true. Building muscle mass is a way to help the whole body and mind stay healthy, while also increasing metabolism and cardiovascular strength.”

Turner agrees, noting she’s seen more women take up strength training. 

“Now we hear a lot of chatter before and after class with women talking about what they see as some of the surprising benefits of strength-based classes… like the ability to carry their growing kids up the stairs,” Turner said. “There seems to be more women focused on getting strong, rather than just getting thin.”

YogaSix’s increased emphasis on strength training also promises to give members more from their workout experience. Oftentimes the health benefits from yoga are only one piece of the puzzle, argues Turner. Strength training can help complete it. 

“Some yoga students over-emphasize stretching, but without muscular stability, they are missing out on part of the equation,” she noted. “We see students who do our strength-focused classes start to achieve better form and unlock more advanced postures in their yoga journey. It will help our yoga students see gains in their yoga practice and add more value to their membership.” 

Attracting a Broader Range of Students

This expansion of YogaSix’s workout offerings will also assist franchise owners at the studio level. The new workouts will bring in new faces and ease them into additional YogaSix offerings, such as the company’s core practices.  

“A lot of people, especially those more comfortable in a gym setting, assume there is no place for them in a yoga studio; that yoga is boring and a waste of time,” said Turner. “So we get them through the door with a killer workout class like Y6 Sculpt & Flow that starts to expose them to some yoga to both warm up and cool down before the ass-kicking strength and cardio work in the majority of class.”

“That is often enough to wet their whistle to want to explore other yoga options,” noted Turner. 

If all goes well, YogaSix could soon begin to replace traditional gyms entirely for at least some members.

“We want YogaSix to be the only membership you need to have,” added Turner. “Sure, a lot of our members also do other modalities of fitness outside of  YogaSix, but since we rolled out Y6 Sculpt & Flow and then again after launching Y6 TRX, we’ve gotten great feedback that members feel like they can now cancel their gym membership because they get the full strength conditioning they’re looking for in our walls.”

Flexibility Is Key 

YogaSix only wants to expand on the adaptability shown by the inclusion of these strength-based workout classes. Junk and her colleagues remain on the lookout for what’s going to pick up traction next in the fitness sector. 

“Practicing yoga means staying flexible,” said Turner. “The entire corporate team is made up of people who not only love and practice yoga, but also just love fitness in general. So we keep our fingers on the pulse of what is happening. If we stayed super rigid to only doing things the way we’ve always done them, we’d be missing out on what modern science, kinesiology, and biomechanics is teaching us, as well as what our communities want, or need.”

YogaSix’s next addition to its arsenal of fitness offerings will be a more dedicated focus on private training program packages. Those enrolled will get more one-on-one instruction, whether that’s for traditional yoga classes, strength-focused programs, or one of YogaSix’s other class offerings.

“Our goal at YogaSix is to make yoga accessible to everyone,” affirmed Junk. “For me, that means continuing to successfully open studios in the territories we have sold. Right now we are the largest franchised yoga provider in the world. We are excited to continue our growth across the United States and internationally.”

The post How YogaSix Uses Strength Training To Maximize Members’ Workouts appeared first on Athletech News.

TRX Training has unveiled its new global headquarters in Delray Beach, Florida, which comes complete with a functional fitness gym known as the TRX Training Center that will host daily classes.

The new facility occupies over 12,000 square feet and includes office and gym space that includes lockers, changing rooms, private showers, and saunas. The building also houses a filming studio for live and on-demand content production. 

The TRX Training Center will host daily classes featuring the company’s equipment, including the Suspension Trainer, Rip Trainer, TRX YBell, and more, along with specialty programs and private training. The facility will also host local and global training summits, bringing coaches and fitness instructors to the area. The next summit is scheduled for May 4-5 and will celebrate TRX’s 20^th anniversary. 

TRX describes the Training Center as “a world-class fitness destination for functional training, HIIT, yoga, and other full-body workouts.”

“We are thrilled to open the doors to our new headquarters and state-of-the-art TRX Training Center,” said TRX CEO Jack Daly. “The vibrant, wellness-oriented culture of South Florida perfectly aligns with our vision for the future of TRX, and we could not be more excited to finally welcome the local fitness community into our new home.”

Last year, TRX signed the lease in Delray Beach, officially moving its global headquarters from San Francisco to Florida. In an interview with Athletech News in 2022, Jack Daly, who acquired TRX through his company JFXD Capital, commented on the strategic relevance of the new headquarters.

“We can focus on providing (high-quality service) to the hundreds of thousands of certified trainers worldwide. Our user base is ten times that: millions of TRX users,” Daly told ATN. “So, we can bring out a set of services for them that I think will be fun, exciting, and engaging, and really start building that community.” 

While it will open up its own in-person fitness location, TRX has also been leaning into strategic partnerships this year in the boutique fitness space. The company created custom suspension trainers for Xponential Fitness brands YogaSix and Club Pilates, as well as for Orangetheory Fitness.

Besides TRX, other major sports and fitness brands are seizing the opportunity to curate in-person workout experiences. Last year, Nike launched Nike Studios to offer in-person functional and endurance workouts through FitLab. The first studio locations opened in Santa Monica, Newport Beach and West Hollywood, California. An Austin, Texas, studio is slated to open soon.  

The post TRX Opens Functional Fitness Gym in South Florida HQ appeared first on Athletech News.

OutFit Training knows the benefits of taking the road less traveled, in a figurative and literal sense. Offering individuals affordable, outdoor workout experiences rather than a packed basement with bad WiFi, fluorescent lighting and that ubiquitous rubber smell, the brand’s world-class gyms on wheels are changing the way we conceptualize fitness. 

With its fleet of customized fitness vans, OutFit pulls up to lots, parks or even your front door with TRX equipment, expert trainers and energy-pumping music to offer a one-of-a-kind outdoor workout experience. Users are connected to trainers and vans, and directed to training ground locations via the company’s mobile app. There, users can also book, pay, and check in to the workout experience of their choosing with just a few clicks.

“To my knowledge, there’s nobody doing what we’re doing in the outdoor environment,” said OutFit Founder and CEO Randy Hetrick, who also founded TRX Training. “You’re out in the elements, you get the sun on your face, the wind in your hair. We train in scenic, public places that are outdoors and inspiring.”

Building Culture & Community

With such a niche product, a tight-knit community has started to surround OutFit. Brought together by shared goals, Hetrick noticed a sense of camaraderie among members. The endorphin boost that comes with being outside only makes the kinship that much stronger. 

“There’s something about being outdoors, in the elements and with your tribe,” Hetrick said. “We have a very strong community at OutFit. You’re meeting up outdoors with a bunch of people that you know and like. You all have a common purpose to take care of yourselves out there, and the elements add something to that experience for sure. It’s a little bit burly. You all get out there and get after it.”

That sense of community persists after workouts as well. Members even take it into their own hands to set up social events, which further strengthens the OutFit community. While an OutFit workout session is what initially brings members together, the activities they conduct together aren’t all built around workouts.  Member gatherings spring up around philanthropic causes and social events, too.

“Since members tend to live in the hyperlocal areas near the parks and parking lots where we deliver our services, you see many of the same friends at your regular workouts,” said Hetrick. “It’s funny, we’ve had a ton of member-organized socials, where they’ll get together and do a beach cleanup or something else fun. We have relationships with restaurants, where we’ll go and we’ll do a class outside, then go inside and have food and drinks.”

Serving Those Who Serve Us

OutFit’s community is also strengthened by the inclusion of active-duty municipal First Responders and their immediate family members, who get free memberships. OutFit also offers discounts for active duty and veteran members of the Armed Forces.

“Police, fire, EMT, we take care of them,” said Hetrick. “It brings together the First Responders with the members of the community they serve. That adds a cool element to what we do. It’s an opportunity to step up and take care of the people that take care of us.”

Those discounts also extend to OutFit’s franchising program, which is a new point of concentration for the company in 2024. Spouses of active duty military members, military veterans, and active or veteran first responders are offered a 25% discount off the company’s initial franchise fee.

Being a former Navy SEAL, Hetrick understands how many individuals in those communities have the right attitude, talent, and drive to be successful entrepreneurs, but may need a helping hand on the business side of things. OutFit provides that to its franchisees.

“You have these great, motivated, talented folks that just don’t enter the business world with a lot of capital or experience,” said Hetrick. “They have great professional experience and leadership, but may lack formal business experience. That argues for a franchise structure where you’re getting a ‘business in a box.'”

“You’re also getting a partner in the franchisor who can help you learn the ropes,” he added. “A lot of the answers are already there. You just need to execute the play in the way that brings your own flavor and personality.”

Why OutFit Is for Everyone

OutFit’s community is poised to grow even further in the coming years given the company’s low cost of entry and flexible business model. OutFit’s mobile training vans enable multiple revenue streams (ie. large group classes, at-home personal training, and corporate wellness services) and also allow great flexibility in choosing locations, rather than being tied to a single physical location.

“Mobility offers you great flexibility and also buys you the room to make some mistakes that aren’t fatal,” said Hetrick. “If one location doesn’t work as well as you expected, you just drive down the road half a mile and go to another location. With brick and mortar, that’s not an option.” 

The vans also allow OutFit to branch out and attract new members by providing several different types of services around the community. Franchisees could host a large group fitness class early in the morning at the park, then drive to a grade school parking lot to train a small private group of moms or dads after drop off, before heading to a client’s house for a 1:1 personal training session.

After lunch, you might head to the nearby high school to train an athletic team and then hand off the van to another coach to head back to the park for the evening large group classes.

On the financial side of the equation, the vans simply eliminate a large percentage of the initial costs that come with starting a new business. And the low overhead model also allows franchisees to see profit far earlier than they likely would in leasing a traditional brick-and-mortar gym location. Those cost-savings trickle down to members in affordable membership rates.

“When you don’t have brick and mortar, that reduces an entire layer of fixed expenses,” said Hetrick. “Generally one of the challenging things about the brick environment is that you’re personally guaranteeing a five to seven-year lease. The beauty of the OutFit model is that it’s such a low cost of entry and the operating expenses are so low, the business can reach monthly profitability quite quickly, with a small  number of members.”

Those savings from the top allow OutFit to offer what Hetrick believes is the most affordable boutique fitness membership on the market. Members get outdoor inspiration, expertly led classes, a sense of community, and convenient nearby locations, all for just $99 per month for unlimited classes.  

The post OutFit Training Is Building a Unique Outdoor Fitness Community appeared first on Athletech News.

TRX Training announced a new partnership with the Navy SEAL Foundation, a non-profit organization dedicated to providing vital support to the Naval Special Warfare (NSW) community and their families.

In 2023, TRX initiated a $2 million gear donation to the Navy SEAL Foundation and will continue to support the organization through offerings like exclusive discounts on products. 

“We are honored to partner with the Navy SEAL Foundation and support the courageous men and women who serve in the Naval Special Warfare community,” said Jack Daly, CEO of TRX. “Our company has deep roots in the military, and we are committed to giving back to those who have sacrificed so much for our country.”

The Navy SEAL Foundation provides a comprehensive set of over thirty programs to warriors, veterans and families of Naval Special Warfare (NSW). The programs are under the five Pillars of Support: Strength, Resilience, Health, Education, and Community. Programs help members reduce stressors, address tragedy and aid with recovery, enhance physical and mental wellness, and provide scholarships and development opportunities.

“We are grateful for TRX’s generous support and commitment to the NSW community,” said Robin King, CEO of the Navy SEAL Foundation. “Jack and Metka Daly have been long-time supporters of the Navy SEAL Foundation and with TRX’s place in the community it highlights the utmost dedication and distinction of the brand for both active and veteran service members.”

TRX’s support of the U.S. military extends beyond philanthropy. The company, founded by former Navy SEAL Randy Hetrick, has a history of providing training equipment to all branches of the military. Because the brand’s functional training products are portable and versatile, they’re ideal for helping military personnel stay in shape on the go. 

The post TRX Deepens Commitment to Navy SEAL Foundation appeared first on Athletech News.

TRX Training celebrated its 20-year anniversary by making history, hosting the largest suspension training class ever recorded and setting a new Guinness World Records mark.

The event took place during TRX’s International Training Summit at the 2004 Summer Olympics grounds in Athens, Greece. A group of 422 participants came together to celebrate this milestone in the world of functional training. 

“The size of this record-breaking suspension training class in Athens demonstrates TRX’s global leadership in functional training,” said TRX CEO, Jack Daly. “TRX has been the most versatile piece of exercise equipment available since US Navy SEAL Randy Hetrick brought it to market 20 years ago.”

The TRX Training Summit, held in collaboration with one of Greece’s top fitness groups, Alterlife, attracted over 600 attendees, making it the largest summit in TRX’s two-decade history. Fitness instructors, coaches, and enthusiasts from around the world congregated at the Olympic basketball arena for two days of immersive training and coaching sessions aimed at inspiring the next generation of TRX Trainers.

The Guinness World Records title is a signal that TRX is committed to continued global expansion.

TRX has had an eventful past year, launching new products in partnerships with top fitness brands. The company created custom suspension trainers in collaboration with Xponential Fitness brands YogaSix and Club Pilates as well as Orangetheory Fitness.

Last year, TRX acquired YBell Fitness, which makes a kettlebell-dumbbell combination product, and signed a multi-year lease in Delray Beach for a 12,000-square-foot property, moving its global headquarters to Florida from San Francisco. The move was part of the brand’s strategic shift after its acquisition by Daly, which also saw Hetrick return to the company he founded as its chairman.

The post TRX Breaks Guinness World Record for Largest Suspension Training Class appeared first on Athletech News.

TRX Training, a leader in functional training products, has launched its “Day One” campaign to celebrate individuals choosing to embark on a fitness journey in the new year.

Instead of focusing on New Year’s Resolutions, TRX wants to focus on “Day One,” the day a user chooses to take the first step toward achieving their health and wellness goals. 

The marketing campaign focuses on TRX’s hero product, its famous Suspension Trainer, and shines a light on the company’s other products, like the Bandit, Rip Trainer, HexGrip medicine balls and power bags, and the TRX YBell series. Vignettes highlight individuals who train with different TRX products for sports like running, swimming, cycling, soccer, tennis and pickleball. 

“Embracing health, wellness, and happiness leads to a longer and better life. TRX inspires people to begin that journey today regardless of level of fitness. Today is Day One. Functional training meets you where you are and makes you better through the journey,” said Jack Daly, TRX CEO. “Pro athletes improve; first-timers improve; and fitness fanatics improve. Everyone improves from their current state. TRX turns 20 years old in 2024 but we live ‘Day One’ every day as we continue to innovate in this exciting and fun fitness category.”

Alongside the campaign, a six-week “Day One” digital training program has been launched for TRX Training Club members. It features four workouts per week and uses functional training equipment like the TRX Suspension Trainer and the TRX YBell. 

TRX had an eventful 2023 — the company acquired YBell Fitness, a kettlebell-dumbbell combination product company, and signed a multi-year lease for a 12,000-square-foot property in Delray Beach, moving its global headquarters from San Francisco to Florida.

The move was a part of the company’s strategic transition following its acquisition by Daly and his firm, JFXD Capital, along with TRX founder Randy Hetrick in 2022. TRX has also leveraged strategic partnerships with fitness companies like Xponential Fitness and Orangetheory Fitness to bring its products to new audiences. 

The post TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness appeared first on Athletech News.

Turkey’s sports and fitness world comes together at World Sports Istanbul, which will be held at the Istanbul Expo Center between January 10-13, 2024. The World Sports Istanbul – Fitness Equipment, Sport Technologies, Food, Fashion and Wellness Exhibition will include all institutions and organizations of Turkey’s sports sector, with the goal of becoming the top export-oriented fair of the sports industry. The event will be held under the “Platinum Sponsorship” of Supplements.com and is organized by Turkey’s Ministry of Youth and Sports, Istanbul Metropolitan Municipality, Istanbul Chamber of Commerce, Industry Inc. and is supported by many other federations, municipalities, associations, clubs and non-governmental organizations.

Spectacular Shows, World-Famous Athletes

World-famous trainers such as Didem Zeybek, Hermann Melo and Yeliz Dingler will be on stage as part of World Sports Istanbul. Dozens of events will take place each day of the four-day event, with the most important athletes in their field taking part in breathtaking competitions in a wide range of events, including cage fighting by the MMA Federation, the Turkish Rowing Federation ergometer competition, the Battle of Bosphorus CrossFit All-Star competition, and kickboxing and gymnastics competitions.

Events will be organized with the contributions of Zumba, Les Mills, Pound RockoutWorkout, TRX Turkey, Athletic House, Inside Flow, HipHop Cardio Dubai, FaceYoga Bloom, Animal Flow, Macfit and SPX.

International Sports Nutrition & Fitness Summit

Spor Endustrisi A.Ş., in cooperation with World Sports Istanbul, will host Turkey’s first “International Sports Nutrition and Fitness Summit.” The summit will feature the world’s most experienced names in the field of sports nutrition under the motto, “Stronger, Higher, Faster.”

Special Opportunities for Visitors

Products from hundreds of brands will be available at World Sports Istanbul. Visitors will be offered special discounts and deals on products from sports textiles to sports food and fitness equipment to wearable smart technology products.

The post Sports & Fitness World Comes Together At World Sports Istanbul 2024 appeared first on Athletech News.

TRX Training, known for its iconic black and yellow straps, is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom TRX Suspension Trainers for both franchises.

To bring the product to life, TRX stakeholders worked alongside training and education teams at both Club Pilates and YogaSix; the custom Suspension Trainers feature the colors of each Xponential brand, along with their logos. The partnership marks the first franchise-wide rollout of TRX custom straps.

“The black and yellow Suspension Trainer will always be our globally recognized icon, but it’s exciting to customize our straps for such important partners as Club Pilates and YogaSix,” said Randy Hetrick, TRX founder and chairman. “The initiative reinforces the premium, innovative experiences for which Xponential’s brands, Club Pilates and YogaSix, and TRX are known across the industry.”

The custom Suspension Trainers are launching for all-new studios in 2024 and will be available to the network of 195-plus YogaSix and 935-plus Club Pilates existing locations. Club Pilates is the largest Pilates brand globally, and one of the largest franchised fitness brands, with studios across the globe spanning four continents. YogaSix is one of the world’s largest yoga brands, recently surpassing 600 signed franchise agreements for its concept that offers heated and non-heated yoga classes, bootcamp-style fitness classes and meditation. 

“We’re excited to launch all-new studios with TRX custom Club Pilates and YogaSix Suspension Trainers,” said Erik Haglund, senior vice president of construction support at Xponential. “As a long-term vendor partner of ours, we look forward to continuing our ongoing relationship with TRX to deliver an elevated experience for our members.” 

In November, TRX and Orangetheory Fitness introduced a co-branded suspension trainer. It was one of TRX’s first custom suspension trainers. TRX has made some other big moves this year: it acquired YBell Fitness, a kettlebell-dumbbell combo product. TRX also signed a multi-year lease for a 12,000 square-foot property in Delray Beach, moving its global headquarters from San Francisco to Florida. The move was part of the company’s strategic shift after its acquisition by JFXD Capital’s Jack Daly, which saw Hetrick return to the brand he founded as chairman.

The post TRX Creates Custom Trainers for Club Pilates, YogaSix appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Athletech News has tested and rounded up what we believe are the 25 best fitness and wellness holiday gifts of 2023. With everything from wearables to workout gear to red light face masks, this gift guide is bound to have something for the fitness fanatic or wellness guru in your life.

• 

  Apple Watch Series 9 

  Apple Watch Series 9 is the watch you know and love but better than ever. It is brighter (2x brighter than Series 8), more sustainable (available in a watch case and band combination that is carbon neutral), and more convenient than its predecessors. The new Double Tap feature picks up on the tiniest muscle movements in your wrist to recognize when you are tapping your index finger and thumb together, allowing you to answer a call, open a notification, play and pause music, and more. Double Tap is the feature you never knew you needed—it allows you to play and pause music when your hands are dirty from cooking or check your Smart Stack of apps while you are carrying your dog. Another cool new feature is Precision Finding, which directs you to your iPhone by showing you approximate distance and direction. When you get close, a loud chirp, visual indicator, and haptic feedback all help you find your way back to the device.

   

• 

  Barry’s Gift Card

  Now that in-person workouts are in full swing, Barry’s seems to be more popular than ever. If you’re unsure what to get a fitness fanatic, consider a Barry’s gift card. They range from $50 to $200 and can be used for online retail like apparel, accessories, and equipment. Barry’s has apparel from brands like Lululemon, Vuori, and Bandier, and accessories like drinkware, socks, and foam rollers. The gift card cannot be used, however, for classes. The brand also has its own fitness equipment, like adjustable weights, sweat towels, and its signature bench. Give someone the gift of bringing Barry’s home. 

• 

  BeautyBio GLOfacial 

  The BeautyBio GLOfacial is an at-home deep-cleansing and hydrating facial treatment tool that unclogs pores and exfoliates dead skin cells in just one treatment. The product acts like a vacuum with your pores, pulling out any dirt, oil, and makeup while simultaneously infusing it with Salicylic and Hyaluronic Acid. The tool comes with a GLOfacial concentrate, a small and large treatment tip, and one clarifying cap to customize your routine. For the skincare junkie, or a loved one managing clogged pores, the GLOfacial is a great gift. 

• 

  Blazepod

  Blazepod is an innovative workout system that includes stackable platforms that light up and users tap in response to optimize reflexivity, agility, and decision-making skills. For the athlete in your life who needs to breathe new life into their workout routine, Blazepod’s lighting pods cue your brain to make split-second decisions during training. The pods are controlled by the Blazepod app, which comes with hundreds of pre-set activities for drills, exercises, and competitions. The pods collect every tap to analyze your data down to the millisecond. This unique approach to training gamifies workouts, with customizability down to the color of the pod lights. They are also easy to transport: the pods’ stackable nature allows them to be easily packed up. Blazepod is also the reaction training platform for athletes from the NBA, NFL, MLB, and MLS, among other leagues. If you have a competitive athlete or someone who is looking to take their training to the next level, consider Blazepod.

• 

  Centr by Chris Hemsworth Workout Kit

  Centr, Chris Hemsworth’s fitness and wellness platform, has released at-home fitness products that complement its online content. The kit comes with 3 fabric resistance bands, 5 tube bands, 2 ankle straps, 2 D-handles, a dual hook straight bar, a door anchor, and a travel bag. The kit comes with 3 months of a digital Centr membership (a $59.99 value) that can be used on any device and syncs with your wearables. Centr’s online platform has both dynamic workouts led by expert fitness coaches and carefully crafted nutritional plans and recipes. The Centr Workout Kit is available on Walmart.com. 

• 

  Dagne Dover Landon Carryall

  On the hunt for the perfect gym bag? Dagne Dover’s Landon Carryall Bag is durable yet fashionable, and versatile yet well-organized. Made from neoprene, the bag is soft but structured, and can weather the storm of sweaty clothes or sneaker dirt. It is designed with thoughtful details, like well-placed mesh pockets (perfect for post-workout toiletries or a water bottle) and a laptop or iPad sleeve. The Landon Carryall also comes with a shoe or laundry bag to keep dirty items separate. While it doesn’t appear bulky, the bag can truly carry it all—it fits a surprising amount for its size. If you’re shopping for someone who needs a new everyday gym bag, look no further. 

• 

  Grüns Daily

  Want the benefits of greens powders without the chalky taste or messy cleanup? Grüns are gummies that contain over 20 vitamins and minerals including Vitamin A, Vitamin B6, Vitamin C, Vitamin D3, Vitamin E, Zinc, and more. They come in little daily packets for easy consumption and are made with whole veggies, fruits, super mushrooms, adaptogens, antioxidants, and prebiotics. The gummies are also made with a pectin base, a fruit fiber, instead of gelatin. The gummies contain higher average sugar content than leading greens powders, but they more than make up for it in their vitamin content. Although they taste different than typical gummy candies, with a tarter flavor and a stickier consistency, you quickly adjust and fall in love with the flavor by the end of the bag. For a healthy stocking stuffer, consider gifting Grüns. 

• 

  Fabletics Apparel

  Looking for high-quality activewear that won’t break the bank? Fabletics offers apparel and accessories for men and women with a flexible VIP membership model. Each month, members are charged $59.95 for benefits, which unlock low prices for the activewear. Promotional credits roll over month-to-month for up to 12 months, and members can skip any month. Kevin Hart has been the face of Fabletics Men since 2020, and some of his favorite products include the Training Day Hoodie, a breathable sweatshirt with 4-way stretch, and the Fundamental Short, which has a no-roll waistband and anti-stink fabric. Fabletics also recently launched a collaboration with Kevin Hart last month called “Every Day Sunday” which celebrates the collection. For women who love a workout walk, the Open Back Onesie is breathable and versatile, in trendy color block designs, and the Cozy Fleece Hooded Onesie comes in seasonal colors and designs that will put your gift recipient in a festive mood.

• 

  Gold VK Carbon Fiber Performance Insoles

  For those looking to upgrade their sneaker game, Gold VK Carbon Fiber Performance Insoles from VKTRY are made from aerospace-grade carbon fiber and are customized for your sport, gender, age, and weight. Say goodbye to your sneaker’s foam or plastic insoles—these allow for more reactivity, explosivity, and support. If your loved one is a serious athlete who hasn’t yet converted to performance insoles, look no further—there will be no turning back. 

• 

  GORUCK GR1 Backpack

  For those looking for a serious backpack upgrade, the GR1 from GORUCK might fit the bill. The backpack has been proven to Special Forces standards and is designed to go from adventures to everyday life. The GR1 is highly waterproof and has a reinforced laptop compartment with a false bottom for extra support. The backpack has extra padded shoulder straps and a top handle for carrying comfort. Although the backpack is on the heavier side, it is easy to pack and organize, as it opens flat and has several internal pockets. GORUCK also donates 1% of its annual top-line revenue to various non-profit partners who support those who serve, including the military, Veterans, First Responders, teachers, and social workers, so you can feel good about your purchase. 

• 

  HigherDOSE Glow Serum + Red Light Face Mask

  The HigherDOSE Glow Serum and Red Light Face Mask are the dynamic duo for the skincare fanatic. The Glow Serum is a light-activated formula that can boost the benefits of the Red Light Face Mask. The Serum is made with niacinamide, hyaluronic acid, and other bio-nutrients for powerful hydration, enhancing the mask’s use of red and near-infrared LED technologies to warm the skin and provide a natural glow. The mask also seamlessly fits into one’s active lifestyle, with no cord to hold you back. You start seeing benefits soon after using the Red Light Mask, so your loved one will go into the new year with rejuvenated and glowing skin. 

• 

  Hyperice Normatec 3 Legs 

  The Hyperice Normatec 3 Legs offer extra rest and recovery for, you guessed it, legs. They bring a decade of science-backed research to provide users with a restorative massage using 7 levels of pressure and biomimicry to revive muscles and relieve pain. The Legs increase circulation while reducing delayed onset muscle soreness, and can be controlled through the Bluetooth-connected Hyperice app. The Normatec 3 Legs also comes in a new and reduced weight for easy traveling. They are a great gift for those recovering from injuries, or those who need a little more rest and recovery during an intense training plan. 

• 

  Kimberly Synder’s “You Are More Than You Think You Are” 

  New York Times bestselling author and celebrity nutritionist Kimberly Snyder’s book is about how best to reach your goals and live the life you have envisioned. The book draws inspiration from the guru Paramahansa Yoganandaa and includes personal stories and scientific research to provide simple exercises and practices to help readers unlock their potential. “You Are More Than You Think You Are” helps readers feel grounded and balanced amid hectic and overwhelming schedules. Snyder is also the founder of Solluna, a wellness brand with products like supplements, skincare, and online health and beauty courses. 

• 

  Methodology Gift Card

  For the fitness foodie, Methodology is a sustainably sourced meal delivery service that is gluten-, dairy-, and refined-sugar-free. The portion-controlled meals come in reusable, recyclable packaging and only require five minutes to heat up before eating. Methodology is the only food delivery service clinically validated by a leading university. The Signature Reset, a 4-day meal plan that you can personalize based on type of protein, offers menus that vary from week to week. Sample dishes include Wild Blue Crab and Prawn Cakes + Sherry Glazed Carrots, Roasted Hodo Soy Tofu Pho, and Chai-Spiced Apple Crumble Overnight Oats. The Reset is an easy way to get the year off on the right foot. The meals are simple but flavorful, with generous amounts of seasonings and dressings, a nice change from the many bland cleanses in the market. It also comes in packaging that makes the Reset easy to incorporate into a busy, on-the-go schedule. For the busy professional looking to hit reset in January, a Methodology gift card might be the perfect gift. 

• 

  NON Sets

  A gift perfect for Dry January, NON is a non-alcoholic wine brand with inventive and refreshing flavors. With flavors like Salted Raspberry and Chamomile, Caramelized Pear and Kombu, and Lemon Marmalade and Hibiscus, NON is infusing fun into non-alcoholic drinks. The beverages are not too sweet but have good flavors. NON drinks are also perfect for holiday gatherings sans alcohol. 

• 

  Oura x Equinox Rest and Recovery Kit

  Shopping for someone who can’t stop talking about the Oura ring? The Oura x Equinox Rest and Recovery Kit is a co-branded gift that features select finishes of an Oura Ring, an Oura x Equinox branded ring cover, and a one-year Oura membership. The black cover, though seemingly simple, is sleekly designed and fits tightly on an Oura ring for no-slip coverage from scratches. No more worrying about the ring knocking up against barbells during training—the Oura x Equinox Rest and Recovery Kit has you covered.  

• 

  REVOLVE Beauty’s 2023 Advent Calendar

  For the skin health fan, REVOLVE’s Beauty’s 2023 Advent Calendar includes 24 beauty products ranging from serums to body scrubs to daily peels. With six full-sized products and a $481 retail value, the calendar is also beautifully packaged in green and pink. Some standout products include Barbara Sturm’s the Good C Serum, which energizes the skin with much-needed Vitamin C and the SLNY Cryotherapy Massager, which uses cold therapy to tighten and de-puff skin. Don’t sleep on the advent calendar, as it usually sells out every year!

• 

  SOUNDBOKS Go 

  For a music-powered workout, the SOUNDBOKS Go is portable but has powerful bass, battery life, and sound quality. It’s perfect for outdoor or indoor workouts where your loved one needs some concert-level volume musical motivation. The full-bodied sound that feels like surround sound can elevate everyday workouts. It can fit on a bike rack, over your shoulder, or in the back seat of a car. The speaker system is dentproof, splashproof, and lightweight, and connects to the SOUNDBOKS app for easy control and wireless pairing. 

• 

  Speediance Gym Pal 

  The Speediance Gym Pal, the company’s latest and most compact release, packs a punch for its price. It has no membership requirement, so buying the equipment for a loved one is truly a gift. It has a weight capacity of 220 pounds, and the app comes with extensive programming and the ability to do customizable training. The Gym Pal is also compact—it can take up only 1.4 square feet when standing vertically and can be stored underneath a couch or bed. If you’re looking for a digital resistance platform that doesn’t break the bank, the Gym Pal might be the gift for you. 

• 

  Sprig Aromatherapy Experiences 

  Kohler, the plumbing and manufacturing company, launched Sprig, its first wellness brand specializing in aromatherapy. One of its offerings is a shower infusion kit that uses pods and a showerhead attachment to bring aromatherapy to your everyday routine. It also offers scented candles, body and linen mists, and bath bombs in six signature blends (Breathe, Focus, Shield, Recharge, Relax, and Sleep) to match your mood. The blends feature 100% natural botanicals and could be a perfect gift for a loved one looking to go into the new year with more Zen.  

• 

  Therabody Theragun Sense

  Theragun Sense from Therabody is a new percussion massage gun that has haptics, a heart rate sensor, and breathwork for moments of mindfulness. Perfect for a loved one who wants an integrated and holistic wellness practice and percussive relief that is not too intense, it’s the first percussive massage therapy that has calming breathwork to ease everyday stress and pain. The Therabody breathwork is a perfect way to start one’s day, accompanied by the Therabody app, which offers visually pleasing and calming guided videos for breathwork and meditation. 

• 

  Tnuck Sport 

  Want a stylish but classic take on athleisure? Tnuck Sport from Tuckernuck uses technical fabrics with fashionable silhouettes that can take you throughout your day. The Black Puff Sleeve Campbell Pullover is casual but put together, and can take you from the tennis or pickleball court to the coffee shop. The Suzanne Tennis Dress is a retro take on a classic style that is made from light materials and is similarly versatile. Tnuck Sport is a great gift for a loved one who doesn’t want to compromise style during workouts. 

• 

  TRX YBell PRO Series

  Why buy a kettlebell, a dumbbell, and a push-up stand, when the Ybell can act as all three? The YBell is a stackable, space-saving weight that is perfect for strength, HIIT, and cardio workouts. It comes in weights ranging from 10 pounds to 44 pounds and has a cast iron core and commercial-grade, powder-coated finish. It’s stackable and sleek and requires far less space than the three pieces of equipment it replaces. For those obsessed with space efficiency and design, the YBell could be the perfect gift. 

• 

  WHOOP Body 

  For the WHOOP users in your life, consider the WHOOP Body for the days they want their tracker to be “invisible.” The smart apparel line allows you to wear WHOOP 4.0 in a variety of different ways through built-in “pods.” Simply place the WHOOP tracker in said pods, and the device collects data from your torso, waist, and calf, depending on its placement in the clothing. The Any-Wear Athletic Boxers are particularly popular for men, while the women’s Any-Wear Bralettes feel supportive and soft throughout the day.  

• 

  Vuori Apparel 

  One of the hottest brands in athleisure right now, Vuori is bound to please even the pickiest friend or family member. The brand first became famous for its super soft Performance Joggers, and now carries everything from t-shirts, dresses, and outerwear. The Performance Joggers are now available in more than 15 colors, and are made in the brand’s DreamKnit fabric, which your loved one will not want to take off. Although the joggers are stretchy and ultra-comfortable, they also look sleek and flattering enough for daily errands or a casual night out, particularly in the black color. Vuori also expanded its product line to cozy outerwear, with insulated and sherpa jackets. Even with their non-DreamKnit products, Vuori delivers on coziness and versatility. For those obsessed with comfort but not willing to sacrifice style, consider Vuori.  

The post The 25 Best Holiday Gifts for Fitness & Wellness Fans appeared first on Athletech News.

TRX founder and former Navy Seal Randy Hetrick is ready to go national with his mobile fitness company, OutFit Training, officially opening the brand up for franchising. The “world-class gym on wheels” fitness brand has a busy 2024 planned, expanding its fitness footprint in the south and embarking on a franchising expedition in the west.

OutFit Training brings workout sessions directly to fitness consumers, arriving in a fully-equipped gym on wheels with a van filled with TRX training equipment. Clients select from tiered monthly subscription memberships, and franchisees have the flexibility to offer individual training sessions or large group workouts.

The mobile boutique fitness concept launched in Florida in 2021 before expanding to Atlanta, Georgia and has added locations within its home base of Fort Lauderdale.

A Financially Accessible Franchise Model 

The mobile fitness brand is eager to welcome aspiring fitness entrepreneurs into its fold — those who may prefer an affordable franchising model with low staffing requirements and reduced startup risks. The OutFit Training franchise model allows interested franchisees to be up and running with a customized fitness van in just 90 days.

In keeping with OutFit Training’s simplified approach, a mobile app links fitness enthusiasts to trainers, making it easy to find, book and pay for a training session. 

As Hetrick shared with Athletech News in August, OutFit’s tech blends the geolocation capabilities of a rideshare service like Uber and the booking convenience of Mindbody. He added that OutFit plans to add features such as gamification, status rewards and a way to view workout history in the future.

“With an HQ team made of fitness industry veterans, we’ve seen just about every conceivable training model. And we think the opportunity with OutFit is unparalleled in today’s economy,” said Darren Jacobson, OutFit’s chief operating officer. “After two years running and growing a multi-unit business in our own corporate market, we’ve experimented extensively, and we’ve learned the hard lessons that we can now share with our franchise partners.”

The mobile fitness franchise has also teamed with Enterprise’s Efleets for van procurement, upfitting, financing, delivery and maintenance, making it easier for franchisees to get (and stay) moving. 

“Our business model is optimized to help anyone in the fitness industry take their career to the next level,” Jacobson said. “Our ‘$100k and 90 Days’ standard is certain to get any potential franchisee up and running their own mobile fitness business very quickly.”

The Allure of Outdoor Fitness

While deployed, Hetrick devised a harness that leverages body weight for resistance and founded TRX in 2004 to bring the TRX Suspension Trainer to market — but he wasn’t done yet. Spotting a white space in an otherwise crowded boutique fitness space, Hetrick saw a need for a mobile fitness provider that incorporates the great outdoors. He formed OutFit in 2021.

Hetrick says OutFit’s mobile training approach allows fitness lovers to “break free from the traditional confines of crowded indoor gyms,” and has a wide-ranging appeal.

“OutFit’s technology platform coordinates a network of mobile training vans – each packed with a gym’s worth of world-class TRX training equipment – to deliver our clients well-rounded strength and cardio workouts in convenient, inspiring outdoor locations near you – as well as personal training services delivered to your driveway or culdesac,” he added.

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The post OutFit Training Unveils Affordable Fitness Franchising appeared first on Athletech News.

TRX Training and Orangetheory Fitness have introduced a co-branded suspension trainer at the annual Momentum Convention. It’s one of TRX’s first custom suspension trainers, according to a LinkedIn post by the fitness equipment company.

“Through multiple jam packed educational sessions and a never ending flow of energy at the TRX booth, it’s clear that TRX and OTF are primed and ready to bring some of the most exhilarating and top quality fitness experiences to their studios,” TRX posted on the networking platform.

In a Reddit community devoted to Orangetheory, users discussed the TRX post, with one person commenting that they were intrigued by an image shared of YBells that appeared to have unique weight intervals. TRX acquired Australia-based YBell Fitness over the summer to give a boost to its line of functional training equipment.

The strength-based equipment company also shared that they gave studio owners and coaches a preview of several programs and product concepts that are “currently in testing” and will be unveiled in 2024.

At the beginning of the year, TRX announced it had signed a multi-year lease for a 12,000-square-foot property in Delray Beach, with plans to move its global headquarters from San Francisco to Florida. The decision to relocate was part of TRX’s “dramatic revitalization” following its re-acquisition by TRX founder and former Navy SEAL Randy Hetrick and CEO Jack Daly.

Orangetheory Pushes Into Strength Training

Orangetheory, meanwhile, recently launched a new class, Strength 50, that centers on physical and mental strength, straying from the fitness franchise’s famed cardio-based approach. 

Scott Brown, Orangetheory’s vice president of fitness, told Athletech News last month that the fitness franchise has recognized the growing demand for focused strength training and put the new Strength 50 to a rigorous test with its members.

Nearly 10,000 Orangetheory members were waitlisted for the class over three months, with 66% of members identifying strength training as their preferred fitness format. Based on those findings, the time to introduce Strength 50 was now, said Brown.

The 50-minute class focuses on the total body, upper body, and lower body using dumbbells, TRX suspension trainers and bodyweight drills.

“The importance of strength training cannot be overstated in the pursuit of a balanced fitness routine, and at Orangetheory, we believe in its power to transform not just bodies but lives,” Brown said, adding that Strength 50 is uniquely tailored to focus entirely on strength.

The post TRX, Orangetheory Launch Co-Branded Suspension Trainer appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

The HexGrip Power Bag and Medicine Ball are the latest additions to TRX’s expansive line of functional training tools.

The Power Bag and Medicine Ball are made out of proprietary PU (Polyurethane) engineered with hex nodes for maximum grip and feature a moisture-resistant exterior. The Power Bag is available in sizes of 10, 20, 30 and 40 lbs, while the Medicine Ball comes in 10’’ and 14’’ sizes with weights ranging from 8-20 lbs.

How did the Power Bag and TRX’s self-proclaimed “most advanced medicine ball yet” hold up under stress? Athletech News put the new HexGrip products to the test. 

Pros

The HexGrip Power Bag is sturdy and versatile and can provide value for many different uses in a gym or studio. It has 5 different handles that position it well for a variety of exercises, like lunges, crunches, presses, curls, squats and pulls. Although its filling is sturdy, it is also soft enough for extra support beneath floor exercises such as pushups. Its durability makes it ideal for busy gyms, as it can withstand taking a beating—even on rough surfaces and throughout tough workouts, it did not slip or rip. Although its price is higher than some other competitors, those competitors also face issues that the Power Bag does not, like not being pre-filled with sand, leaking, or ripping.

The HexGrip Medicine Ball is similarly high-quality, durable, and sweat-resistant. It is softer than some medicine ball alternatives, which makes it easier to use and grip well. Unlike some medicine balls, it is also soft enough for overhead and rotational throws, allowing for explosive training moves. Even the largest size and heaviest weight option felt easy to use and maneuver due to its strong grip. 

Cons

Although the HexGrip Power Bag’s handles were, for the most part, durable and easy to use, it took a little while to get used to their length, particularly for someone like me with smaller hands. However, because their grip was so strong, it made it easier to use the Power Bags effectively.  

Both products are more expensive than many alternatives on the market. For gyms and studios merely looking for the cheapest option, the HexGrip products likely will not fit the bill. However, both are superior in quality to other options. In particular, the Power Bag, at $129.95, is a great value compared to lower-quality alternatives. Although the Medicine Ball is also high quality, much less expensive medicine balls might prove just as useful for less grueling workouts or gyms that are not as heavily trafficked. The Medicine Ball ranges from $69.95 to $149.95. In comparison, alternatives might be half the price. 

Overall

TRX’s HexGrip products are great additions to any gym or studio, particularly those that are highly trafficked or have customers who perform more intense strength routines. Although they are a financial investment, the Power Bag and Medicine Ball are likely to last a long time through wear and tear and deliver results for gym and studio customers. 

The post Product of the Week: TRX’s HexGrip Power Bag & Medicine Ball appeared first on Athletech News.

Randy Hetrick knows a good fitness business opportunity when he sees one. He also knows how to build a company from the ground up. 

Hetrick, a former Navy SEAL who started TRX from his garage and turned it into a functional equipment giant, believes he’s found the next big white space in the fitness market: outdoor workouts enabled by modern tech.

A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors and packed with TRX functional training gear, flat-screen TVs and thumping sound systems.

“Think of OutFit as a world-class gym on wheels,” Hetrick tells Athletech News about his new company, which just started franchising. “Each unit has enough equipment to train up to 100 people at a time, although most classes are similar to other group fitness classes, so around 15 to 25 participants.”

Hetrick first got the idea to start a mobile outdoor fitness company around a decade ago, when he was still running TRX. Around that time, the equipment maker did a brand activation called “TRX On Tour” in which trainers drove a van around the country and conducted outdoor group fitness classes to promote TRX products and workouts.

“Every time we ran it, we had people coming up asking us if they could work on one of the TRX On Tour units or asking if it was a franchise,” Hetrick recalls. “I was really intrigued by the opportunity, but if you think back 10 years ago, there was none of the tech that would be required to scale that kind of business.”

Over the next decade, as direct-to-consumer apps proliferated and business software became ever more impressive, Hetrick grew convinced that technology was advanced enough for him to run and scale his outdoor training idea.

When the pandemic came and caused outdoor fitness to become more popular than ever, Hetrick knew the timing was finally right to go all-in. He created OutFit in 2021 and spent much of that year forming a team and building out all of the assets needed to launch the business to the public, including, most notably, a highly sophisticated tech stack. OutFit’s secret sauce is its sleek and functional consumer-facing app, which allows customers to find a training van in their area, book classes and browse workouts all on their smartphone. 

“If you think about OutFit’s tech, it’s kind of a mashup of the capabilities of a rideshare service like Uber – that’s the geolocation and mapping piece – and also something like Mindbody where you have online registration, scheduling and billing,” Hetrick explains. “We’ve (also) brought some social engagement features into our app, although we’re in the early stages of personalization.”

OutFit plans to add features to its app including gamification, status rewards and the ability for users to look back at their workout history.

With the tech in place, OutFit went live in the South Florida area in 2022, launching a corporate-owned fleet of vans to test its outdoor training concept before opening it up for franchise sales.

“My feeling after having been in the industry for a long time is you can’t be a great franchisor until you’ve been a franchisee and eaten your own dog food,” Hetrick explains. “We ran the corporate market for about 18 months and it’s been great, we have unbelievable subscription metrics. Our members are crazy about the service.”

Encouraged by that success, OutFit started selling franchise licenses at the beginning of Q2 of this year, so it’s still early days for the brand. Hetrick shared that OutFit recently sold its first multi-unit deal to a group in Atlanta and has several other agreements in the pipeline, including one with a group in Northern California. 

The early success comes despite OutFit having yet to spend any money on marketing.

“I’m looking forward to ramping up our marketing spend as we begin to scale,” Hetrick says. 

OutFit’s chief selling point to consumers is that it’s an affordable way to engage in group fitness classes or personal training sessions in an outdoor setting while being coached by top instructors. OutFit’s signature membership option features unlimited group classes for just $100 a month. 

“You could come 30 times if you wanted to and pay $3.50 a class for expertly coached outdoor boutique group fitness,” Hetrick notes. “Even if you only come a few times a week, you’re looking at something under 10 bucks in class, which is pretty phenomenal for a boutique experience.”

OutFit also offers more expensive private memberships for small group training and personal training classes. It further offers a “custom” service where large groups like businesses, schools and sports teams can essentially rent out a van and engage in a workout of their choosing. 

For franchisees, OutFit is a relatively low-cost way to own a fitness business. Franchisees can get started with their own Outfit van for a total buy-in of less than $100,000. That’s far cheaper than the start-up costs for most boutique fitness brands, which can stretch into the many hundreds of thousands and even top $1 million.

Due to OutFit’s low-cost model, Hetrick anticipates that many of the company’s franchisees will be fitness professionals and/or veterans, who are often entrepreneurial but are usually priced out of modern-day fitness businesses. 

“Most of the groups that own fitness franchises are investor groups with pooled capital from LPs,” Hetrick says. “There’s nothing wrong with that, and we certainly expect that we’ll have some of those in our system. But I started TRX out of my garage after a career as a SEAL with no money, so I have a real affection and respect for entrepreneurs that want to build businesses for themselves and their families.”

OutFit projects that each van has the potential to do around $400,000 in top-line revenue a year, which would allow franchisees to quickly break even and start earning a profit given the low initial buy-in and what Hetrick says are relatively low operating costs. 

“The economics are pretty incredible because the expenses are so low from buy-in to your monthly operating expenses,” he says. “It’s a relatively low-risk deployment of capital, rapid breakeven and then you’re investing in a unit that has impressive revenue potential.”

Another important aspect of OutFit’s mission as a brand is to give back. Taking a page out of the TRX playbook – the functional equipment brand offers discounts and other deals for active and former military members – OutFit will offer free memberships for first responders and their families.

“It’s an organic, authentic way to get members of the police service, fire service and EMT out there working out with the citizens in the communities they serve,” Hetrick says. “It’s something we think is pretty special and we’re excited to continue it as we scale.”

As it looks to scale, OutFit plans to focus on growing its franchise footprint in the Southern and Western parts of the U.S. (and potentially Canada) for at least the next few years, where the climate is more hospitable to doing outdoor fitness year-round. 

That’s not to say OutFit won’t ever expand to the Northeast and Midwest, but snow-heavy locales aren’t in the cards just yet.

“We’re going to start with everything south of the Mason-Dixon Line and then look north on the Western side of the country,” Hetrick says. “There’s a couple hundred million people in that area, so you can build a decent-sized business on that.”

The post A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training appeared first on Athletech News.