About this report

About this Report

In Athletech’s Fitness & Wellness Franchise Outlook Report 2024, we take you inside the emerging trends and critical insights shaping the future of fitness and wellness franchising. This comprehensive analysis explores the opportunities, challenges and strategies driving a new era of growth in the fitness and wellness franchise industry. From evaluating your readiness for entrepreneurship to understanding market dynamics and consumer preferences, this report provides a roadmap for entrepreneurs and investors looking to stay ahead.

We profile industry leaders transforming the franchising landscape, including pioneers in innovative fitness concepts, technology integration, and community engagement. Discover how these innovators are helping franchises meet the growing consumer demand for personalized wellness experiences, flexibility and holistic health solutions.

Fitness & Wellness Franchise Outlook Report 2024 reveals essential trends for anyone invested in launching or expanding fitness and wellness franchises into the next era.

Download now to learn how top brands are reimagining franchise opportunities, reshaping the fitness and wellness industry, and leading the way toward a future that’s more connected, profitable and aligned with consumer wellness goals.

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Download Athletech’s “Fitness & Wellness Franchise Outlook Report 2024” to learn:

• Key questions to assess your readiness for owning a fitness franchise
• Market trends driving growth in fitness and wellness franchising
• Strategies for selecting the right franchise model that aligns with your skills and goals
• Insights into managing risks and maximizing return on investment
• Best practices for community engagement and building a loyal customer base

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About this report

In Athletech’s Gym of the Future report, we take you inside the visionary innovations shaping the fitness landscape of tomorrow. This comprehensive analysis explores the technology, equipment, and sustainable practices driving a new era of personalized wellness experiences. From cutting-edge advancements in artificial intelligence and wearables to data-powered insights and eco-friendly gym models, this report provides a roadmap for fitness businesses looking to stay ahead.

We profile industry leaders transforming member engagement, including pioneers in AI-driven training, biometric data analysis, and high-performance recovery tools. Discover how these innovators are helping gyms meet growing consumer demand for flexibility, connectivity, and sustainability.

The Gym of the Future report reveals essential trends for anyone invested in launching fitness and wellness into the next era.

Download now to learn how top brands are reimagining wellness spaces, reshaping fitness journeys, and leading the industry toward a future that’s more connected and personalized.

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Download Athletech’s Gym of the Future report to learn:

• Key innovations transforming gym spaces with AI, wearables, and data-driven personalization
• Sustainable gym models that align with eco-conscious consumer expectations
• New approaches to recovery and wellness that support long-term member health
• Omnichannel fitness solutions blending in-gym and at-home experiences seamlessly
• Strategies to meet evolving member preferences and enhance engagement through technology

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Fuel Motivation & Drive Loyalty

In this detailed exploration of the role music plays in fitness, The Power of Playlists: Boosting Retention with Music Integration dives into how gyms can harness the power of music to enhance member satisfaction, performance, and long-term loyalty. As fitness professionals seek ways to improve member engagement, this report highlights the pivotal role that music curation can play in transforming the gym experience.

From scientific insights to real-world applications, this report examines the impact of music on workout performance, enjoyment and overall atmosphere. It covers strategies for creating engaging playlists that keep members motivated, explores the direct connection between music and member retention, and shares real-world success stories from top fitness brands. The report also discusses the importance of aligning music with different workout phases to create a seamless, motivating experience that enhances both individual and group training.

Equip yourself with the knowledge and strategies needed to enhance your gym’s atmosphere and deliver an unforgettable workout experience that keeps members coming back.

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This report includes:

• Research-backed insights into music’s influence on exercise performance
• Practical tips for creating diverse, high-energy playlists
• Real-world examples of successful music integration in fitness
• Actionable steps to improve member satisfaction and retention through music
• Best practices for leveraging music to create a standout gym environment

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About this report

In Athletech’s Technology & Innovation Outlook 2024, we explore the transformative impact of cutting-edge technology on the fitness and wellness industry. This comprehensive report explores how leading brands and innovators are leveraging advancements in artificial intelligence (AI), wearables, continuous glucose monitoring (CGM) devices, and immersive experiences to shift and lift personal wellness and reshape business operations.

We profile influential companies to understand how they’re creating hyper-personalized experiences and enhancing member journeys through technology. We also highlight software providers, equipment manufacturer, and tech solution experts to see how they’re empowering fitness operators to adapt and excel.

From the integration of AI in fitness coaching to the rise of smart home gym equipment and the expansion of wearables into new markets, this report offers valuable insights into the future of fitness and wellness.

Download the Technology & Innovation Outlook 2024 to discover how top brands plan to harness technology to redefine wellness, drive growth, and inspire more people to pursue healthier lifestyles through innovative, tech-driven solutions.

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Download Athletech’s Technology & Innovation Outlook 2024 Report to learn:

• Insights, commentary and predictions from leaders in the fitness and wellness technology space
• How top brands are leveraging AI and wearables to enhance personalized fitness experiences
• Innovative tech solutions and software that can elevate your fitness business operations
• Key strategies for adapting to evolving consumer preferences in a post-pandemic landscape
• Expert opinions on the future of fitness technology and its potential to drive industry growth
• The software and tech solutions you need to take your studio to the next level

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About this report

In this comprehensive analysis of the fitness industry’s digital revolution from Fitness On Demand, we explore the critical challenge facing gym owners in the age of omnifitness. As the health and fitness club market surges toward a projected $302 billion by 2034, Fitness On Demand examines how traditional gyms can bridge the growing digital divide to survive and thrive in this rapidly evolving landscape.

From cutting-edge wearables to on-demand classes, this report delves into the technologies reshaping member expectations and redefining the gym experience. Learn how the strategies driving successful digital integration and the pitfalls of falling behind.

This report offers insights into:

• The “everyday athlete” and changing member demographics
• The financial implications of embracing (or ignoring) digital solutions
• Strategies for creating seamless omnichannel fitness experiences
• The delicate balance between high-tech offerings and human touch

As the fitness industry races towards a digitally-integrated future, equip yourself and your team with the knowledge and strategies needed to navigate this transformative era, enhance member engagement, and secure your place in the $302 billion fitness ecosystem of tomorrow.

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About this report:

• Examine the impact of generational preferences on gym technology adoption.
• Learn cost-saving opportunities through consolidated digital services.
• Explore the role of data-driven decision making in modern gym management.
• Discover innovative approaches to virtual and on-demand fitness programming.
• Learn strategies for enhancing member retention through personalized digital experiences.

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About this report

For Athletech’s second-ever wellness report, we take a deep dive into three vital pillars of modern wellness: Prevention, Recovery and Longevity. We identify, profile and analyze some of the biggest brands driving the $5.6 trillion global wellness economy to new heights, and speak with the executives, founders and medical professionals driving change. 

From sauna and cold plunge studios giving consumers a new way to relax and recharge to manufacturers bringing new-age products to the masses to traditional fitness companies pushing into the world of wellness, this report will cover the most influential movements of the modern wellness landscape. We also speak with doctors, nutritionists and entrepreneurs to get a better understanding of the science behind longevity and the increasingly interwoven nature of healthcare, food and fitness. 

As wellness increasingly pervades modern society – especially the business of fitness – we hope this report leaves you with a better understanding of how our industry is evolving to meet the needs of modern-day consumers based on the latest scientific, medical and technological advancements.

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About this report:

• Insights, commentary and predictions from CEOs and founders of the biggest brands in fitness
• What the rise of GLP-1s mean for the future of fitness and wellness
• Why wellness and longevity franchises are the next big business opportunity
• What’s the best way to live a long and healthy life, according to doctors
• How high-quality nutrition is becoming more personalized, effective and affordable

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About this report

For Athletech’s inaugural Technology Outlook: The Omnichannel Fitness Revolution report, we explore the way leading fitness brands are meeting consumers on all fronts – inside the four walls of the facility, at home, and on the go, with tech innovations and creativity. 

Whether it’s brick-and-mortar brands entering virtual reality (VR), connected fitness companies using artificial intelligence (AI) and other tech tools to make people’s workouts more engaging and effective, or fitness apps streaming on-demand content directly to consumers wherever they are, some exciting things are happening to make fitness and wellness a bigger part of people’s lives around the world.

In this report, you’ll hear from founders, CEOs and other top executives from brands including Pvolve, Crunch Fitness, Xponential Fitness, Tonal, Zumba, Technogym, Echelon and iFIT, just to name a few. 

We hope you come away from this report equipped with a better understanding of how brands are seeking to become omnichannel players in 2024 and a renewed enthusiasm for making fitness and wellness a bigger part of people’s lives through digital innovation.

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Download Athletech’s 2024 Omnichannel Fitness Report to learn:

• Insights, commentary and predictions from CEOs and founders of the biggest brands in fitness
• How top clubs, gyms and studios are using digital tools to reach members outside the four walls of the facility
• A deep dive into the state of connected fitness, including investor insights
• Analysis of the strategies and offerings of leading DTC fitness apps
• Innovations in fit tech, artificial intelligence, software and fitness equipment powering the omnichannel revolution

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About this report

For Athletech’s third annual State of Fitness & Wellness Outlook report, we spoke with CEOs, presidents and founders of the biggest brands in fitness and wellness to get their candid takes on where the industry is at in 2024, their views on key trends, and their predictions for the future.

ATN also breaks down the major trends, moves and developments in fitness and wellness over the past 12 months, with an eye toward what each means for the future of our industry. This report additionally features key data on fitness and wellness trends, including member engagement and modality preferences.

The insights gained from the discussions, stats and analyses presented in this report will inform your decision-making for the year ahead and provide valuable long-term perspective on the rapidly evolving state of fitness and wellness. 

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Download Athletech’s 2024 State of Fitness & Wellness report to learn:

• Predictions from top gym, boutique fitness, tech and wellness CEOs on the macro-level trends impacting fitness and wellness
• The key trends shaping the $1.8T wellness market
• What’s hot in fitness equipment and tech, including the rise of AI
• What the rise of GLP-1 weight-loss drugs could mean for gyms and studios
• How connected fitness is evolving in 2024, and what might come next

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About this report

For Athletech’s 2024 Industry Pre-Show Guide, we survey the top fitness equipment companies, software providers and education organizations to see what they’ll be unveiling, showcasing and highlighting at IHRSA 2024, FIBO 2024, and other industry events. 

From the newest in strength training equipment to artificial intelligence to the rise of holistic, wellness-focused education programs, get a behind-the-scenes sneak preview of what you’ll be seeing on the show floor this spring, and get the low-down on any innovations or unveilings you’re unable to see in-person. 

We hope this report serves as your trusted companion and indispensable guide to navigating the trade show floor and also to gaining a better understanding of the new products and services that will power the fitness and wellness industry in 2024 and beyond. 

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Download Athletech’s 2024 Industry Pre-Show Guide to learn:

• What the top fitness equipment makers will unveil at IHRSA, FIBO and more
• The rise of strength training, connected machines and digital ecosystems
• How software providers are leveraging tools like AI to drive member acquisition and engagement 
• The latest education and certification programs powering fitness professionals 
• How you can integrate medical-grade tools into your club, gym or studio

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About this report

For Athletech’s inaugural Gym of the Future Outlook report, we speak with founders and executives of top gym brands, leading equipment makers and best-in-class tech providers to get a sense of how they’re conceiving of and building for the fitness club of tomorrow.

From creative, open fitness floor plans to wellness and recovery rooms to tech-enabled equipment, get a sense of how gyms are designing physical spaces that meet the demands of modern fitness consumers. Also, gain a better understanding of how top brands are leveraging tech tools like artificial intelligence, biometric entry and automated communications to create a more engaging gym experience for members.

This report also covers the importance of digital fitness content and how gyms can incorporate omnichannel fitness solutions into their offerings to meet consumers where they are, whether in-facility, at home or on the go.

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Download Athletech’s 2023 Gym of the Future Outlook Report to learn:

• Insights, commentary and predictions from CEOs and founders of the biggest brands in fitness
• How gym and studio brands like Crunch Fitness, Blink Fitness and F45 Training are designing their facilities now and in the future
• The latest innovations and new products from top equipment and fit tech brands like Eleiko, Life Fitness, EGYM and Freemotion Fitness
• How to integrate digital fitness content into your gym’s offerings
• The software and tech tools your gym needs to acquire, engage and retain members in 2024 and beyond

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About this report

For Athletech’s inaugural Boutique Fitness Outlook report, we survey and profile some of the biggest brands in this booming space, including Xponential Fitness, Barry’s and Solidcore, to see how they’re driving growth and innovating to respond to changes in consumer preferences post-pandemic. We also speak with software providers, equipment manufacturers and instructor-education organizations to see how they’re helping boutique fitness operators grow their businesses and meet consumers where they are with personalized options.

From the rise of strength training to the surging popularity of Pilates, download this report to see where the industry is heading as it grows, and how the top brands in this space plan to scale their concepts, create new workouts and galvanize more people into becoming and staying active through the power of boutique fitness.

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Download Athletech’s 2023 Boutique Fitness Outlook Report to learn:

• Insights, commentary and predictions from CEOs and founders of the world’s leading boutique fitness brands
• Top strategies for expansion in a crowded fitness market
• Why some leading boutique brands franchise and others don’t
• How top brands are responding to the surge of strength training, Pilates and other modalities
• The latest in boutique fitness equipment and instructor education innovations
• The software and tech solutions you need to take your studio to the next level

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About this report

Relive the best moments from DISRUPT 2023, Athletech News’ inaugural video series featuring key conversations with founders, CEOs and execs from the most successful brands in fitness and wellness. In this special compilation report, ATN’s team of writers and editors curates and breaks down the key themes, important ideas and top quotes from all 19 DISRUPT videos.

This report serves as your guide, reference and compass to making sense of our ever-evolving industry, featuring commentary from top brands and rare access into the minds of the executives and changemakers creating the future of fitness and wellness.

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Download Athletech’s DISRUPT 2023 Report to learn:

• 1:1 interviews with CEOs of brands like Xponential Fitness, Technogym, Tonal and more
• How the “Gym of the Future” will look feel and function, from equipment to design to technology
• What the leading franchise concepts are doing to drive growth in 2023 and beyond
• Inside the booming business of wellness and recovery
• How to cultivate brand loyalty with fitness and wellness consumers
• The software and tech tools you need to attract and retain members at your gym or studio

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About this report

For Athletech’s inaugural Fitness & Wellness Franchise Outlook report, we take a deep dive into the economic lifeblood of this industry: franchising. Download the report to hear CEOs, high-level executives and pioneering founders from top fitness and wellness franchises as well as successful franchisees share their secrets for success and predictions for the future. Discover how the leading franchise brands drive growth both system-wide and at the individual studio level, how large gym chains are rethinking the business of real estate post-pandemic and how new and innovative brands have unlocked the key to rapidly expanding and scaling their business nationwide. This report offers valuable insights, key commentary and rare access into the current state of fitness and wellness franchising and provides a glimpse into future opportunities as the industry evolves.

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Download Athletech’s 2023 Franchise Outlook Report to learn:

• Insights, commentary and predictions from CEOs and founders on the major trends shaping fitness and wellness franchising
• How leading franchise brands drive growth system-wide and at the individual studio level
• How gyms can take advantage of real estate opportunities presented by struggling brick-and-mortar retail firms
• The emerging fitness and wellness modalities to look out for in the franchising space
• How to create and nurture a winning franchisor-franchisee relationship to scale your brand

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About this report

For Athletech’s inaugural Wellness Outlook report, we spoke with industry leaders whose companies are transforming how consumers take charge of their own health and well-being inside and outside of the gym. CEOs, founders and other high-level executives shared their perspectives on how emerging wellness trends and recovery modalities are shaking up the industry and providing new streams of revenue for innovative fitness and wellness businesses. Download the report to uncover insights, key information and thought leadership on emerging wellness trends and position your business to successfully navigate the new era in wellness.

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Download Athletech’s 2023 Wellness Outlook Report to learn:

• Predictions from CEOs, founders and executives on the future of wellness and recovery
• How gyms can incorporate cold plunge and infrared sauna
• How the fitness industry can play a role in the healthcare crisis
• Why boutique wellness studios are poised for growth
• Insights from top recovery tech and wearable companies
• The science behind hot and cold therapies

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About this report

For Athletech’s inaugural Technology & Innovation Outlook report, we sat down with industry leaders whose companies, products and ideas are revolutionizing fitness and wellness. Esteemed CEOs, founders and executives shared their perspectives and predictions on how new and evolving technologies like AI and virtual reality will transform every corner of the industry. The insights gained from these eye-opening discussions will equip you with the relevant and crucial information you need to successfully navigate the fitness industry’s digital revolution.

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Download Athletech’s 2023 Technology & Innovation Outlook report to learn:

• Predictions from top CEOs, founders and executives on the future of fitness
• The ways AI and machine learning will transform fitness and wellness
• Why tech giants like Meta are pushing into the fitness industry
• How VR and AR can motivate people to work out
• Using software to drive customer acquisition, engagement and retention
• How tech is changing the way gyms look and feel
• Leveraging tech to increase per-member revenue

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