The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com. The report provides an in-depth analysis of market dynamics, trends and forecasts, highlighting a robust expansion from USD $17.01 billion in 2023 to an anticipated USD $25.17 billion by 2030.

The market, which saw a valuation of USD $17.97 billion in 2024, is expected to continue growing at a compound annual growth rate (CAGR) of 5.75% through the forecast period. This growth is driven by increasing global health consciousness, a rise in the number of gyms and fitness clubs and a growing demand for advanced fitness equipment.

The report notes that the prevalence of chronic diseases and obesity is prompting more individuals to adopt healthier lifestyles, further fueling the demand for fitness equipment. Additionally, the integration of smart technology into fitness equipment is changing the industry, offering consumers enhanced workout experiences.

Regional Insights

The Americas, particularly the United States and Canada, remain significant markets for fitness equipment, bolstered by high health awareness and technological advancements in connected fitness devices. Europe follows closely, with countries like Germany, France, Italy, Spain and the UK leading the market due to a growing emphasis on the health benefits of regular exercise.

In the Middle East and Africa, rising disposable incomes in countries like the UAE and Saudi Arabia are driving demand for premium fitness equipment. The Asia-Pacific region, especially China, is poised for substantial growth due to rapid urbanization, increasing disposable incomes, and government investments in gym facilities. Japan’s aging population is also contributing to the market, with a growing focus on healthcare initiatives that emphasize physical exercise.

Market Challenges & Opportunities

Despite the optimistic outlook, the market faces challenges, including the high cost of fitness equipment and the availability of counterfeit products. However, the increasing popularity of home fitness equipment, driven by busy lifestyles and the desire for convenience, presents significant opportunities. The report highlights that companies are actively investing in research and development to overcome these challenges and cater to the growing demand for innovative and technologically advanced fitness equipment.

Several noteworthy developments in the fitness equipment market were highlighted in the report:

• Chris Hemsworth’s Centr has launched 27 new products, including fitness kits and strength training equipment, available online and in Walmart stores. These products are designed with a modern aesthetic, complementing Centr’s digital membership tools.
• Luton Sports Village has invested £175,000 in new cardio equipment to enhance customer experience, introducing state-of-the-art machines like the Hammer Strength HD Tread curved treadmill and Air Bike.
• TRX’s acquisition of YBell Fitness has expanded its product range, offering a more comprehensive functional training experience. This strategic acquisition reinforces TRX’s commitment to providing high-quality fitness equipment and education.

The report provides detailed segmentation analysis, market dynamics and insights into the competitive landscape. Key areas of focus include:

• Product Utilization: Increased demand for strength training equipment.
• Distribution Channels: A shift towards online retail stores as consumers seek convenience.
• End-User Application: Expanding use of fitness equipment in fitness centers and gyms.

The report also delves into market disruptions, technological advancements, pricing and regulatory frameworks, offering a comprehensive view of the global fitness equipment market.

For more detailed information about the report, visit ResearchAndMarkets.com.

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Peloton, having just appointed CEO and Apple Fitness+ co-founder Peter Stern, has launched a new creative campaign in North America, targeting millennial males with the help of U.S. football player and brothers T.J. and J.J. Watt.

The new campaign, ‘Find your push. Find your power.,’ is in its first phase, according to the connected fitness giant.

“Our brand research has shown that more than 70 percent of millennial males engage with running, but many in that same audience set are either not aware of our Tread and running offerings or are unsure if we’ll deliver a challenging enough fitness experience for them,” Peloton’s chief marketing officer Lauren Weinberg said. “Enter T.J. and J.J. Watt, Peloton members who already compete against each other on the Peloton Leaderboard. Partnering with them is an organic way to counter these misperceptions by showcasing that we have challenging workout options that are hard enough, even for elite athletes.”

Peloton tapped creative agency Special London for the campaign’s first phase, which features the Watt brothers competing against each other on various Peloton equipment in three spots airing in North America and across several media channels.

“The sibling rivalry that lies at the heart of this first campaign is not only something most of us can instantly relate to but there was no better duo than NFL legends T.J. and J.J. Watt to bring that idea to life,” Special London chief creative officer David Day said. “Their natural competitive spirit and sense of humor helped us to encapsulate Peloton’s motivational power – the power to engage and encourage people to work out and to get them to come back for more.”

The Power of The Tread

During Peloton’s Q1 2025 earnings call last week, interim co-CEO Chris Bruzzo noted that while two-thirds of Peloton members are women, the connected fitness company sees an opportunity to attract men into the fold with targeted messaging. He also underscored the potential of the Tread.

“We see an opportunity to grow our Tread business, given our estimates that show the at-home treadmill market is more than twice the size of the at-home stationary bike market,” Bruzzo told investors. “Our goal is to build demand among core audiences and capture that demand during less frequent promotional moments.”

He added that Peloton is encouraged by the early findings of its marketing strategies, noting a 9 percent year-over-year mix shift in hardware sales toward men with the highest shift in Peloton’s Tread portfolio.

Treadmill Competition Heats Up

While Peloton focuses on its Tread products, other fitness companies — such as Centr — are pushing into the premium treadmill space. The Chris Hemsworth-founded fitness brand has unveiled a collection of nine treadmills that cater to various fitness levels, space requirements, and budgets. The treadmill has also become gamified. Earlier this year, Wahoo Fitness launched the Kickr Run Smart Treadmill, featuring Zwift Run for a gamified experience, while Aviron has unveiled a treadmill offering game modes, live races, and instructor-led classes.

“We’re redefining what fitness looks like by incorporating gaming psychology with immersive game design across all major cardio modalities to make it fun and accessible for all,” Aviron founder and CEO Andy Hoag said.

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Chris Hemsworth-founded Centr has expanded into the cardio space with the launch of a new premium treadmill collection, catering to various fitness levels, space requirements, and budgets.

Three treadmill models are currently available for purchase, with six more set to roll out by year’s end. Each treadmill purchase includes a complimentary three-month membership to Centr’s personalized training app.

Centr CEO Andrew Sugerman calls the treadmill launch a huge moment for the fitness brand.

“We’re seeing incredible demand for cardio equipment, and these treadmills are our answer to that call,” Sugerman said. “Our community is always pushing toward new fitness goals, and we wanted to offer high-quality equipment that fits both their needs and their homes. With a range of price points, we’re making premium fitness accessible to everyone, whether they’re just starting out or training at a higher level. These treadmills are built to last, look great, and fit seamlessly into any space.”

Centr’s initial treadmill models (the Runr and Runr-S, starting at $1,199) are designed for urban runners and are both foldable. The Runr-S includes a 10″ multimedia screen and features smartphone mirroring. At the higher end, Centr offers its Centr x Hyrox Perform Treadmill, $5,999. Crafted with performance athletes in mind, Perform features a curved design, a multi-position handlebar, eight levels of magnetic resistance, a backlit LED display, and Bluetooth connectivity.

Rounding out Centr’s treadmill collection are six premium treadmills under the Inspire Series, which is Centr’s professional-grade fitness equipment for at-home use.

T4/T4s: Sleek and foldable treadmills starting at $1,599. The T4s features a 20” x 55” running surface, smartphone mirroring, and a 10” multimedia screen with 25 built-in programs and pre-loaded apps. The T4/T4s are available for pre-order with deliveries set for December.

T5/T5s: Starting at $2,999, the T5/T5s are larger models that tout a 20” x 60” running surface and 4.0 HP motor. The T5s features smartphone mirroring and a 15.6” multimedia touchscreen with 25 built-in programs and pre-loaded apps.

T7/T7s: Centr’s top premium model, starting at $4,499, features a Cushioned Dual Absorption Deck, a 22” x 60” surface and a 5.0 HP motor. The treadmill features integrated heart rate monitoring, quick-adjust toggles, and a 15.6” multimedia touchscreen with 25 built-in programs and pre-loaded apps. The T7/T7s is available for pre-order with delivery in November. 

In addition to the new equipment, Centr is launching a Strength for Runners program and plans to release digital running programs in the Centr app in 2025.

Sugerman was a recent guest on ATN’s Unscripted, where he discussed the fitness brand’s partnership with Hyrox, at-home fitness products, and Centr’s business strategy.

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North Pole Engineering’s RUNN Smart Treadmill Sensor offers a powerful solution for anyone looking to turn their existing treadmill into a fully connected smart treadmill without the high price tag. With a price of $99.99, this innovative device promises to enhance your treadmill sessions by providing accurate data and seamless integration with your favorite fitness apps. Ahead, learn more about what makes RUNN a must-have for fitness enthusiasts.

Unlocking the Full Potential of Your Workout

What sets RUNN apart from traditional treadmill setups is its ability to broadcast real-time data to fitness apps, offering users more detailed insights into their runs. The sensor is factory-calibrated to ensure accuracy within .1 mph at a 5 mph treadmill pace, making it especially useful for treadmills that may have worn parts or are not delivering the speeds they once did. This feature is a game-changer for anyone who wants to improve their running performance or track metrics like cadence and incline during virtual training sessions.

Additionally, when paired with the heartbeatz Connect Apple Watch app, RUNN takes your workout data to the next level by seamlessly integrating your Apple Watch heart rate data into fitness apps. Gone are the days of needing a chest strap for heart rate monitoring—heartbeatz Connect simplifies the process by allowing your Apple Watch to act as a heart rate monitor while also delivering all the treadmill data to your fitness app. This level of integration and convenience makes RUNN an essential device for those looking to optimize their treadmill workouts.

Credit: North Pole Engineering

Durability, Battery Life & Global Accessibility

For users concerned about durability and reliability, the RUNN Smart Treadmill Sensor comes with a 12-month limited warranty, ensuring peace of mind. North Pole Engineering will repair or replace any defective product during this time, a testament to the confidence they have in the quality of their device.

The sensor is also rechargeable using a micro-USB cable and offers up to 15 hours of battery life on a single charge, ensuring it can last through multiple workouts without needing frequent recharging. Whether you live in the United States, Europe, or even South Korea, RUNN ships internationally, making it accessible to a wide range of users.

Why RUNN is a Must-Have for Your Fitness Routine

The RUNN Smart Treadmill Sensor provides an affordable and effective solution for anyone looking to upgrade their treadmill without breaking the bank. Its ease of installation, accurate tracking capabilities, and seamless integration with fitness apps make it an ideal choice for both casual runners and serious athletes. With its heart rate monitoring compatibility, especially with the Apple Watch, RUNN also provides a comprehensive fitness experience that allows users to get the most out of every run.

If you’re someone with an older or less sophisticated treadmill, the RUNN Smart Treadmill Sensor is an excellent investment to help you stay connected, informed, and motivated throughout your fitness journey.

Credit: North Pole Engineering

Credit: North Pole Engineering

Simple Installation and Seamless Integration

One of the standout features of the RUNN Smart Treadmill Sensor is its easy installation process. Within just 5 minutes, you can transform any treadmill into a smart device by attaching the sensor, which uses both ANT+ and Bluetooth connectivity to communicate with fitness apps. This makes RUNN compatible with a wide range of virtual training apps like Zwift, Kinomap, and Rouvy, as well as Garmin devices. Whether you’re using a motorized or non-motorized treadmill, the RUNN sensor provides accurate speed, incline, and cadence tracking, eliminating the need to invest in a new treadmill.

How to Install and Use the RUNN Smart Treadmill Sensor

Installing and using the RUNN Smart Treadmill Sensor is incredibly simple, making it accessible for users of all experience levels. In just a few minutes, you can turn your treadmill into a smart device that tracks your workout data. Here’s a step-by-step guide to get you started:

Installation Process

1. Unbox the Sensor: Start by unboxing the RUNN sensor, which comes with adhesive strips, a micro-USB charging cable, and calibration stickers.
2. Charge the Device: Before installation, ensure the sensor is fully charged using the included micro-USB cable. The sensor’s battery lasts up to 15 hours, so you won’t need to charge it frequently once it’s set up.
3. Attach the Sensor: Locate the treadmill belt and attach the RUNN sensor using the adhesive strips. Place the sensor on the treadmill’s frame, near the running surface. Make sure it’s positioned properly so the sensor can accurately track the belt’s movement.
4. Apply the Calibration Stickers: To ensure the RUNN sensor accurately tracks your speed, cadence, and incline, apply the provided calibration stickers to the treadmill belt as instructed. This allows the sensor to detect movement and provide precise data.
5. Connect via Bluetooth or ANT+: Once installed, the sensor broadcasts data via Bluetooth and ANT+. Connect the RUNN sensor to your preferred fitness app or smart device, such as Zwift, Garmin, or Kinomap.

Using the RUNN Sensor

1. Sync with Fitness Apps: Open your preferred fitness app, such as Zwift or Garmin, and pair the RUNN sensor via Bluetooth or ANT+. The sensor will transmit speed, incline, and cadence in real time, allowing you to track your workout stats and integrate them with virtual training apps.
2. Track Heart Rate with Apple Watch: If you use an Apple Watch, download the heartbeatz Connect app to sync your heart rate data with your fitness app. This eliminates the need for a chest strap and allows you to close your rings while monitoring your workout.
3. Monitor Your Progress: As you run, the sensor will automatically track your speed, cadence, and incline. The data will appear in your chosen app, making it easy to follow along with your progress in real time.

Key Takeaways:

• Simple installation in under five minutes
• ANT+ and Bluetooth connectivity for seamless integration with apps
• Tracks speed, incline, and cadence accurately
• Compatible with Apple Watch through heartbeatz Connect for heart rate monitoring
• Rechargeable battery lasting up to 15 hours
• $99.99 price point, making it an affordable upgrade for any treadmill

The Bottom Line:

The RUNN Smart Treadmill Sensor is a smart investment for anyone looking to enhance their indoor running experience. Whether you’re training for a marathon or simply want to keep track of your fitness metrics, RUNN delivers accurate and actionable data with ease.

The post Product of the week: RUNN Smart Treadmill Sensor appeared first on Athletech News.