Bodybar Pilates Names Michael Piermarini as Chief Operating Officer
Industry veteran to oversee growth and operations for Pilates franchise
Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO). Piermarini brings experience in fitness franchise operations, including leadership roles at Orangetheory, where he contributed to the company’s global expansion.
During his time at Orangetheory, Piermarini served as director of fitness and led efforts in fitness programming, education, and partnerships, focusing on maintaining consistency in quality and experience across international markets.
“Michael brings a strong understanding of fitness operations and strategic growth,” said Matt McCollum, CEO of Bodybar Pilates. “His experience with scaling fitness brands makes him well-suited to help us continue expanding Bodybar Pilates.”
In August, the boutique fitness franchise, headquartered in Fort Worth, Texas, secured the 276th spot on the 2024 Inc. 5000 list, a ranking of the fastest-growing private companies in the United States. This marks the franchise’s first appearance on the list, driven by a 3-year revenue growth rate of 1,192%.
As COO, Piermarini will oversee Bodybar’s marketing efforts, operational performance, and growth strategies, focusing on supporting new studio openings and improving existing locations. His responsibilities include maintaining consistent experiences across all Bodybar locations as the franchise expands.
“I am excited to join Bodybar Pilates at this stage in its growth,” Piermarini said. “The brand’s focus on functional fitness and community resonates with my own professional values, and I look forward to helping the company continue to grow.”
Piermarini holds a master’s degree from Southern Methodist University and has a background in competitive athletics, having represented Team USA in duathlon at the World Championships.