High-intensity interval training (HIIT) may be poised for another breakthrough, while Pilates and strength training remain top-of-mind for fitness enthusiasts, according to a new report from smartwatch giant Garmin. 

Garmin has released its 2024 Garmin Connect Data Report, which reveals how Garmin users participated in health and fitness over the past year. The report offers some interesting insights – and perhaps a few surprises – for fitness operators and wellness enthusiasts.

Track running (+65%), HIIT (+56%) and Pilates (+42%) saw the highest year-over-year activity percentage increases, followed by e-bike riding (+38%) and indoor rock climbing (+31%).

Strength training also saw a healthy 25% year-over-year increase, which is unsurprising given the modality’s surge in popularity post-pandemic. 

Stairclimbing also saw a notable 25% increase, likely driven by the rise of glute training, especially among women. Breathwork logged a 19% year-over-year increase as fitness enthusiasts increasingly prioritize holistic wellness. 

Outdoor running (7%) and walking (6%) also saw modest year-over-year increases, showcasing the staying power of foundational fitness modalities. 

Pilates’ surge is notable, especially since Garmin users aren’t traditionally associated with the mind-body modality. One of the fastest-growing fitness modalities over the past few years, Pilates shows no signs of slowing down as franchise brands continue to expand and equipment makers release tech-forward spins on the modern Reformer experience. 

HIIT’s strong performance should bode well for large fitness operators like Barry’s and smaller boutiques alike, A recent report from Research and Markets projected high-intensity interval training to become the fastest-growing boutique fitness modality over the next five years, driven by its effectiveness for time-constrained exercisers. Studies like this one, meanwhile, have found that HIIT may reduce the risk of cognitive decline in seniors.

“This is the first study to our knowledge to identify that a HIIT paradigm for the healthy elderly is suitable and effective at significantly improving and retaining long-term hippocampal-dependent learning, for up to 5 years,” the study’s authors wrote.

Stepping to Better Health

Garmin’s 2024 report also offered insights into the general health and wellness patterns of people across the globe. 

The average Garmin user logged 8,317 steps per day in 2024, well above the worldwide average, which hovers around 5,000. Hong Kong users took the most steps on average, with 10,340, while Indonesians came in last, taking just 5,375 daily steps. 

Going Dutch? Netherlands Wins on Key Health Metrics

The Dutch have a reputation for leading a healthy lifestyle, which appears to be well-earned. Garmin users in the Netherlands had the highest average Body Battery level, a metric Garmin uses to measure personal energy levels based on factors like physical activity, stress, heart rate and sleep. 

The average Garmin user’s Body Battery level in the morning was 71, while those in the Netherlands had an average level of 74. Japan had the lowest average body batter level, coming in at just 66 in the morning. 

The Dutch also got the best sleep in 2024, with an average sleep score of 73, outpacing the worldwide average of 71. Indonesians had the lowest average sleep score of 64 (maybe they should walk more!).

South Korean Garmin users did the best at managing their stress, logging an average daily stress score of 28, ahead of the global average of 30. Malaysians had the highest stress scores of all Garmin users, coming in at 33. 

Surprisingly, across the board, Garmin users’ stress scores were lowest on Monday (29) and highest on Saturday (32). Garmin notes that might be due to “jitters” before a big race or event, which often takes place on the weekend.

Fountain of Youth

In terms of fitness, the average Garmin user’s “training readiness” score was 60, which equates to moderately prepared. Users in New Zealand were the most ready for training on average, while South Koreans tended to be the least prepared. 

Garmin users tend to be healthier than their biological age would suggest. According to the brand’s “fitness age” metric, Garmin users are, on average, 2.48 years younger than their actual age. Women were 1.94 years younger on average while men were 2.75 years younger than their actual ages. 

Garmin Eyes Healthcare

While Garmin has made a name for itself over the past two decades for its health and fitness wearables, the Kansas-based brand is also eyeing the healthcare space. 

Garmin executives believe smartwatches can become an integral part of modern healthcare by tracking metrics like stress, heart rate variability (HRV) and skin temperature, and feeding that data to healthcare professionals, who can then make more informed decisions on patient health.

Called, “smartwatch-enabled digital health,” Garmin is actively working to make this vision a reality. The company launched Garmin Health in 2014, growing it into a full-scale B2B solution for healthcare, research and clinical trials, insurance companies, gyms and fitness brands, corporate wellness and more. 

When it comes to smartwatches and healthcare, Garmin believes it has an advantage over other tech players like Apple and Samsung thanks to its open platform, the quality of its biometric data and the long battery life of its watches. 

“Garmin’s business strategy is to be an ecosystem player,” Scott Burgett, senior director of Garmin Health Engineering, told Athletech News earlier this year. “When you look at the breadth of our wearable products, the breadth of our data, and the ease of integration – we’re agnostic between iOS and Android – we really are the best company (to work with).”

To view the 2024 Garmin Connect Data Report in full, see here.

The post Track Running, HIIT & Pilates Rise in Popularity, Garmin Data Shows appeared first on Athletech News.

Natural Pilates, a Los Angeles-based fitness studio known for its approach to Pilates that bridges classical techniques with modern innovation, is opening its first location in New York City’s Upper East Side neighborhood in January.

Located at 85th Street and Second Avenue, the new studio marks the brand’s second in NYC and its sixth overall, joining four locations in LA and a SoHo studio that debuted as the company’s East Coast flagship.

Founded in 2005 by Laura Wilson, a Pilates instructor originally from Romania, Natural Pilates has gained recognition for its simplified approach to Pilates that emphasizes proper form and accessible workouts for all fitness levels. Wilson’s vision has resonated with everyone from beginners to seasoned practitioners, and even celebrities like Sylvester Stallone and Naomi Campbell.

The Upper East Side studio will feature Merrithew V2max Plus reformers alongside specialized props designed to maximize muscle activation and create a full-body workout. Each 55-minute session is structured to deliver efficient results, balancing strength, flexibility and core stability.

Natural Pilates’ blend of classical Pilates principles with the dynamic Lagree style offers an option for clients seeking a well-rounded and adaptable fitness routine.

“Our goal is to create an environment where Pilates is both approachable and effective, providing attention to detail and individualized support for everyone,” said Wilson. “The expansion to the Upper East Side reflects the growing interest in our practice and our commitment to making Pilates available to more people.”

This new studio comes at a time when Pilates is experiencing a surge in popularity. To mark the UES opening, Natural Pilates will offer exclusive discounts on class packages, including 20% off 8, 12 and unlimited class plans for those who sign up during the launch period.  

The post LA Staple Natural Pilates To Open 2nd NYC Studio appeared first on Athletech News.

Solidcore, a Pilates-inspired strength training fitness brand, is moving into The Novus, a luxury residential tower in Durham, North Carolina.

The Anne Mahlum-founded method is the first retail tenant to sign a lease in the high-end 27-story tower with a slated opening in Q1 2025. The deal comes amid growing interest in wellness-focused real estate.

“The arrival of Solidcore builds on The Novus’s continued influence on the heart of Durham,” said Austin Hills of Austin Lawrence Partners, a private real estate development firm. “We’re proud to introduce a nationally-recognized, innovative fitness retailer that has taken the U.S. by storm. This lease signing further enriches our lifestyle offerings at The Novus and responds to the needs of downtown Durham’s thriving community.” 

The Novus studio will be Solidcore’s sixth location in North Carolina, with its newest site in Durham offering convenient access for residents of the luxury building. The tower boasts 54 condos, private balconies, and city views—76% of which are already sold. Residents can also access a fitness center, spa suite, steam room, cold plunge and hot tubs, coworking spaces, a pickleball court, a putting green, and more.

“With our recent opening in Raleigh Iron Works, The Novus in Durham will complement our growing community in the Research Triangle and further represent our commitment to providing various communities in North Carolina with the world’s most transformative workout,” Solidcore’s director of real estate Joshua Rainey said. “We are eager for the development team to announce further tenancy, which will be a robust offering for the downtown population.”

L Catterton acquired a majority stake in the high-intensity, low-impact strength training brand in September. ATN learned that the brand is preparing to open approximately 30 studios nationwide in 2025.

The Global Wellness Institute has long predicted the rise of wellness real estate due to the rising interest in health and well-being. Pause Studio and Pure Barre are two brands that have dived into the world of mixed-use real estate in Oakland, Florida, moving into the ground floor of a luxury apartment building.

The post Solidcore Signs Lease at Luxury Residential Building appeared first on Athletech News.

JetSet Pilates, a Miami-based Reformer Pilates franchise, is transforming its South Beach studio into a training and innovation center for instructors.

The hub is expected to open in early 2025.

Designed as a laboratory for Pilates innovation, the center will focus on developing new programming, refining teaching methods and testing equipment enhancements. It will also host three training academies each month. When training sessions aren’t being held, the studio will continue offering classes and private Pilates sessions for JetSet Pilates members.

“With the Training and Innovation Center, we’re empowering our instructors with best-in-class resources and a true sense of community,” JetSet Pilates VP of product and talent Jo Gomez said. “Our AFAA and NASM-certified Training Academy combines innovative, comprehensive support to train instructors in the JetSet method and equip them with essential skills for success in the fitness industry.”

The rapidly expanding Pilates brand began franchising in 2022 and now has over 80 studios in development. Earlier this fall, JetSet Pilates opened the doors to its first studio in New York City’s iconic SoHo neighborhood and plans to open additional studios in New York, Northern New Jersey and Connecticut.

The post JetSet Pilates Opening Training Hub in 2025 appeared first on Athletech News.

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Hannah Fink, a gymnast turned designer, took her love for movement and design to create Somato—a super sleek, compact Pilates reformer that’s perfect for any home. With her background in fitness and a knack for making things functional and beautiful, Hannah’s mission is clear: bring Pilates to more people in a way that’s stylish and easy. Here, she talks about the journey behind Somato, what inspired her design, and the standout features that make it a go-to for Pilates lovers at home.

Can you tell us a bit about how your background in gymnastics and design influenced the creation of Somato?

To me, gymnastics and design have always been intertwined. They’re both detail-oriented, visual disciplines that have challenged me creatively. I was always drawn to the design of gymnastics apparatuses and the way such simple devices could serve so many purposes. Two parallel bars could be a fitness device, but sling some fabric between them and you’ve got a hammock. The first thing I ever built was a small balance beam to use at home.

I discovered Pilates when I was injured and had to take time off of gymnastics. My mom took me along to her Pilates class. I was immediately drawn to the Pilates reformer and wanted to experiment with the equipment. However, I had promised my mom I would behave and wouldn’t disturb the class by swinging from the Cadillac like a feral monkey.

Growing up in a gym spurred a lifelong love for movement. My education in design inspired a love of beauty and functionality. Combining these passions in Somato is incredibly fulfilling—creating something that brings joy and strength to others in a beautifully designed, home-friendly way.

What was the “aha” moment in your small Brooklyn apartment that made you realize the need for a compact, home-friendly Pilates reformer?

You could say Somato is a product of the Pandemic, but it started long before we had heard of COVID-19. I was writing my master’s thesis on redesigning fitness equipment to look like furniture when the pandemic rolled around. I started my thesis in 2019, and by the time I completed it in 2020, my research was… well… relevant (to say the least).

Even before lockdown, Pilates classes were a rare treat. At $40 per class, a studio membership was out of my price range, especially considering my need for at least four or five workouts per week. I would supplement Pilates with other less expensive gym classes.

Having a Pilates reformer at home went from a nice idea to a necessity during lockdown. I looked for a home reformer. Something that folded up. But in Brooklyn, closet and under-bed storage is precious. Even if I found a folding reformer, I wouldn’t have anywhere to store it. There was no way I would let a bulky piece of gym equipment live as an eyesore in my living room. Even a folding reformer would have to look beautiful– like it belonged in my living room, like a piece of furniture. That was my “aha” moment. I didn’t need to invent a new fitness apparatus. I needed to reinvent the Pilates reformer.

Somato has a unique design aesthetic. What were some of the key challenges in creating a reformer that’s both functional and visually appealing for small spaces?

The biggest challenge was balancing aesthetics with durability. A reformer has to support dynamic loads, so every material and design choice needs to be functional and resilient while still looking sleek.

It’s not enough to choose strong, lightweight materials. The way those materials are shaped determines their strength. For example, there are special aluminum ribs inside the carriage designed to support 300lb loads. The tracks are extruded into a shape that disperses the load across the profile, and the front and back platforms are stamped and welded to do the same.

We’re also using innovative materials and manufacturing processes that are different from what’s typically used in fitness equipment design to reduce weight and size. Our padding is not upholstered, but instead, injection molded polyurethane foam, similar to the foam used in a lot of public transportation applications.

Every millimeter counted while designing the Somato. Even the little feet are designed to slot into a corresponding hole when folded. This feature alone saved us over an inch of space. And that inch could be the difference between fitting under your bed or becoming a nuisance.

Could you walk us through the process of prototyping and engineering the Somato reformer? What did you prioritize during those three years of development?

The design process began with sketching and quickly moved to computer modeling and 3D printing. I built 28 complete reformer prototypes and hundreds more for individual mechanisms. My initial prototypes were made from cardboard and 3D-printed parts, but once I needed to test the mechanisms under real dynamic loads, I switched to a combination of milled aluminum tubing and 3D-printed parts, then later used wood for further refinement. By doing all the prototyping myself, mostly in my garage and at local machines and woodshops, I saved hundreds of thousands of dollars.

When Somato was selected for TechCrunch Disrupt Startup Battlefield and recognized as a CES Innovation Award Honoree, I invested around $15,000 in creating a fully functional aluminum prototype. I wanted to make a splash at the events with live demonstrations. While visually appealing, the design was only halfway ready, with extra material and weight that made it impractical for real use. It was a valuable lesson in not prioritizing the aesthetics until after the mechanics are fully fleshed out. I ultimately decided to showcase it strictly as a display unit at TechCrunch instead of allowing guests to test it.

After TechCrunch and CES, three incredible women invested as angels, allowing me to develop even more sophisticated prototypes with materials like extruded T-Slot aluminum (a versatile prototyping material, like adult Legos). I dove into the mechanical properties of metals, galvanic corrosion, and force simulations to test design durability. I also taught myself to create 2D engineering drawings for manufacturers.

This marked a turning point. I began working with a supplier in Shanghai to build our first production-ready iteration, transitioning from prototyping to production development. Each prototype highlighted something to improve, whether it was a weak bolt or a pinch point, and I didn’t stop until it was right. Good design alone is never enough; safety and durability are always top priorities.

Pre-Order the Somato Reformer

• 

  The Reformer, $2,100 $2,500

With Pilates often seen as an expensive, luxury workout, how did accessibility shape your vision for Somato?

Making Pilates more accessible is truly at the heart of Somato’s mission. While studio classes are wonderful, the cost—often up to $300 a month—can make Pilates feel out of reach for many. And even if you can budget for it, the logistics can be exhausting: I’ve lost my spot in class multiple times because I was just a few minutes late, only to be charged anyway. That frustration, along with late fees and waitlists, adds a layer of stress to what should be a restorative practice. I can only imagine how much harder it is for new moms.

From personal experience, I know that wellness often feels the hardest to access when we need it the most. Somato was designed to change that by bringing a true Pilates experience into the home. It eliminates the need for expensive memberships or rushed trips to the studio, letting people practice on their own time. My goal was to create a reformer that anyone can use regularly without sacrificing quality or convenience, so Pilates can finally feel like an inclusive, everyday joy rather than a luxury.

How does the Somato reformer cater to busy women, particularly new moms, who might struggle to find time for fitness?

I’m a firm believer that women can do anything men can do. I mean look at me… I’m a metalworking solo female founder who taught myself engineering and travels alone to China to manage my supply chain. But we also have unique needs from men, especially when it comes to our physical health. After the Barbie movie, Taylor Swift’s Eras Tour, and Beyonce’s Renaissance World Tour, we’ve seen the power of the female dollar. So it’s weird to me that there is so little fitness infrastructure specifically geared toward women.

Somato brings Pilates into the home, allowing women to fit in a quality workout without the commute or time constraints. And with Somato’s lightweight, compact design, it’s incredibly easy to set up, store, and move around as needed, all while offering the functionality of a full-sized reformer. New moms can squeeze in a workout during nap time. The corporate girl can squeeze in a class before or after work.

But our app is what’s revolutionizing fitness for busy women. I’m basically designing a fitness app and workout offerings that I personally want– something that will carry me through the many transitions that happen from your 20s to 30s and 40s.

And there’s a lot that happens to women during these years. Not only are we managing our menstrual cycle, and benefit from fitness plans that take this into account, but some of us are freezing our eggs, dealing with endometriosis, preparing for pregnancy, recovering from childbirth, and managing menopause. Somato offers classes catering to all of these experiences, and it’s about time we recognize women’s needs as legitimate and worthy of innovation.

Somato’s reformer has several unique features like hidden straps, rubber springs, and a foldable design. Which feature do you feel sets Somato apart the most?

The hidden, retractable straps stand out because they address both practicality and aesthetics. Straps on a traditional reformer can get tangled or look cluttered. I’ve personally never hung my loop on the hook successfully on the first try. But ours retract seamlessly into the frame. This makes the reformer look sleek and uncluttered, even when not in use, and you never have to search for the straps when you’re ready to start your workout.

However, our rubber springs truly set Somato apart. While elastic springs are often associated with low-end reformers, we’ve developed high-quality latex rubber springs that offer consistent, reliable resistance and are durable enough to withstand frequent use. I spent extensive time refining the length and density of these springs to achieve optimal resistance.

Somato also features a simplified spring system where each spring provides the same resistance, eliminating the need to remember varied spring strengths as with traditional metal springs. You can adjust your resistance easily by adding or removing springs without second-guessing.

Our patent-pending dials make resistance adjustment even more user-friendly. With a simple twist, you can increase or decrease resistance safely—no more pinching fingers on metal springs. Our dials auto-lock when under tension, providing added safety during workouts.

Our rubber springs are comparable in resistance to a Balanced Body yellow spring, but they’re lighter, quieter, and less energy-intensive to produce. They’re also more affordable to replace, and we’re working on a recycling system so users can send back old springs to be repurposed into materials like rubber flooring.

Can you tell us more about the design decisions behind making the reformer so easy to store and use, even without assembly?

Creating a truly user-friendly reformer meant focusing on simplicity. Somato ships fully assembled, so it’s ready to use right out of the box. We wanted it to be easy to fold, move, and store, so we spent a lot of time engineering the foldable frame to be secure yet incredibly simple. It’s designed for convenience without compromising on quality.

How does the Somato app complement the at-home Pilates experience? What was your goal in developing this digital aspect of the brand?

Pilates is a complicated sport. You’ll notice that a lot of home fitness equipment is made for cardio. That’s because it’s easy to design a machine and class plan around a single movement like running, cycling or rowing. But if you bring a Pilates reformer home, unless you’re an experienced instructor, you’re going to need some guidance.

The Somato app is meant to replicate the feel of a Pilates studio in your home. Our goal was to create an experience that’s engaging and personalized, with a wide variety of class styles, durations, and levels. With expert instructors and unique features, like cycle-synced classes, the app brings depth and variety to home workouts and helps users stay connected to their bodies.

The app offers classes tailored to the menstrual cycle and stages of motherhood. How did you decide to incorporate these cycle-specific and maternal health features?

This was an easy decision for me because I genuinely want to see more fitness offerings that address women’s unique needs. It’s also my way of pushing back against the status quo. For anyone who thinks there isn’t a market for women looking for tailored fitness options, think again.

The American fitness movement we know today started in the 1960s (think Jack LaLanne, Gold’s Gym, etc). It was a reaction to the high healthcare costs and doctor shortages of the 1950s. Today, women face similar uncertainties and high costs in healthcare, and I believe we’ll see a similar shift toward preventative care. Women are increasingly looking for safe, supportive spaces—even in the products we choose. Somato is a company built by women, for women.

As a designer with a background in industrial design, how did you approach blending functionality with the aesthetics of the Somato reformer?

Functionality and aesthetics go hand-in-hand for me. I approached the Somato reformer as both a piece of fitness equipment and a piece of furniture. Each design element, from the retractable straps to the compact frame, serves a purpose while contributing to a clean, minimalist look. I wanted people to feel proud to have it in their homes, as it adds both beauty and wellness.

How do you see the role of design evolving in the fitness industry, particularly for at-home wellness products?

As fitness becomes more integrated into daily life, I see design playing a key role in making equipment accessible and aesthetically pleasing for home use. Fitness equipment can and should be beautiful, especially as more people prioritize wellness at home. I think we’ll continue to see products that blend form and function, catering to our lifestyles and personal spaces.

Somato is currently in its pre-order phase. What excites you most about seeing your product reach customers in April?

I’m most excited to see how Somato fits into people’s lives and brings them joy. The feedback from people who have tried it so far has been incredibly positive, and I can’t wait to see customers embracing it in their own homes. It’s one thing to have an idea and bring it to life, but seeing it actually helping people will be the most rewarding part.

Where do you envision Somato going in the future? Are there any new products or features you’re hoping to introduce?

We will be rolling out fitness accessories like the Pilates box, balls, weights, cushions, and more in the next year. We also plan to keep adding new content to the Somato app, so our users have fresh and inspiring classes to look forward to. Ultimately, I want Somato to be a brand that supports women in every aspect of their fitness and wellness journey.

How has your personal relationship with Pilates evolved since starting Somato? Has it changed the way you approach your own fitness routine?

Creating Somato has deepened my relationship with Pilates. It’s made me appreciate the versatility and adaptability of the practice even more, especially as I’ve tailored workouts for the app. Pilates is now an integral part of my life, and building Somato has shown me how transformative it can be for anyone, regardless of their fitness level or schedule.

For someone just starting with Pilates, what advice would you give on incorporating it into their everyday life with Somato?

Be nice to yourself! As Helen Hayes once said, “The expert in anything was once a beginner.” Somato has a bunch of introductory classes that will help onboard you into the world of Pilates. We also have deep dives into every Pilates movement used in each class, so you’ll never get stuck and confused. One pro tip is to invest in a mirror so you can check your form against your instructor.

Pre-Order the Somato Reformer

• 

  The Reformer, $2,100 $2,500

The post How Hannah Fink, Founder of Somato, is Redefining Pilates at Home with Design & Accessibility appeared first on Athletech News.

Pilates is booming, with class attendance numbers reaching record highs and equipment sales projected to surge over the rest of the decade. 

But the modality might be missing something. Despite a rise in popularity in recent years (ClassPass bookings were up 92% in 2023), Pilates has been mostly left out of the connected fitness conversation. While brands like Peloton, Hydrow and Tonal have raced to innovate in cycling, rowing and strength training, respectively, Pilates equipment is still decidedly low-tech. 

Reform RX is out to change that. 

Founded by former professional dancer turned Pilates studio owner Yvette McGaffin and her husband, Neal McGaffin, Reform RX makes digitally connected Pilates reformers that feature large touch-screens, on-demand classes, and the ability to track workout metrics such as calories burned and heart rate. 

“There’s been no innovation in the industry for 50 years now, nothing in the tech space at all for reformer Pilates,” McGaffin tells Athletech News, noting that while Pilates has become highly popular, it’s still intimidating to some newcomers. “We thought, ‘How is this modality going to reach more people? That, in essence, was our vision in starting Reform RX.”

McGaffin believes Reform RX can bring Pilates into the digital age in the same way brands like Peloton have modernized cycling.  

Pilates may be an especially good candidate for connected fitness tools like virtual coaching. While popular, the modality is far from intuitive – many people simply don’t know what to do when they get on a reformer for the first time. 

“It’s one of the true areas where you do need to have a virtual experience because you don’t really know what to do by yourself,” McGaffin says of Pilates.

Anatomy of a Connected Reformer

Modeled after a Formula 1 race car, Reform RX’s flagship connected reformer machine features a 21.5” HD touchscreen that comes loaded with over 150 on-demand workouts, but its intelligent features go beyond that. 

The reformer features a smart spine that uses lasers to track movement down to the thousandth of a second, giving users real-time data on their power output, calories burned and heart rate while working out. Reform RX also ditches the springs found on traditional reformer machines in favor of a push-button system. Additionally, a Pilates chair is built into the design and can be pulled out for additional exercises. 

On top of all that, the Reform RX is quieter, more comfortable and more visually appealing than traditional reformers, McGaffin believes. 

“It’s like a Porsche as opposed to a Peugeot,” she says. “It sounds cooler, it looks cooler and it gives so much feedback.”

Bringing Pilates into Hotels, Gyms & More

It’s early days for Reform RX, which didn’t start pre-orders on its connected reformer until 2022, eventually selling out its first batch in the first quarter of 2023. But the early returns are promising. In September, the company landed $5.1 million in funding to drive global expansion and enhance the user experience. Earlier this month, the brand released the Model S, a smaller version of its signature reformer that features all the same functionality, minus the chair attachment. 

In the spirit of democratizing access to Pilates, McGaffin says Reform RX is looking to get its reformers into spaces that traditionally haven’t featured Pilates. That includes gyms, hospitality, multi-unit housing complexes and people’s homes. 

On the hospitality front, the brand already has partnerships with Mandarin Oriental, The Savoy and One Crown Place, along with The Ned, Casa Cipriani and other luxury hotel chains.

McGaffin says luxury hotels have been highly receptive to the idea of placing connected Pilates reformers inside of their fitness centers, especially as the wellness tourism sector booms. 

“The list is growing rapidly. … These amazing brands want to offer a premium Pilates experience that matches, or if not goes beyond, the studio experience because it’s so immersive,” she adds.

The Case for Connected Pilates Studios

McGaffin also believes traditional Pilates studios can benefit from connected reformers. Studio owners can leverage Reform RX’s advanced metrics to create more personalized and immersive experiences for their members. The brand just released a new feature, MyScore, which tracks users’ heart rate and incorporates that data into workout routines. 

Studios can also supplement in-person instruction with virtual classes that take place on Reform RX machines in case an instructor isn’t available. McGaffin, a former studio owner, believes this is especially helpful as some Pilates brands struggle to hire enough staff to keep up with surging demand.

“We’re driving revenue for studio owners and operators for a hybrid model,” she says. “You can have this very personalized, top-tier, premium virtual offering in time that was dead time; now, that’s additional revenue.”

While there’s still significant work to do to get a critical mass of people comfortable with the idea of a connected reformer experience – Pilates is a highly traditional fitness modality steeped in tradition –  McGaffin and her team believe that, in time, Reform RX will become the standard inside studios, gyms and everywhere else. 

“There’s a Henry Ford quote, ‘If I asked people what they wanted, they would have said faster horses,’” she says, paraphrasing the famous businessman. “People don’t know there’s another way until innovation comes in to disrupt.” 

The post Can Reform RX Create a Connected Pilates Revolution? appeared first on Athletech News.

Bringing the right accessories to barre and Pilates classes will make you stronger and help reduce the risk of injuries. From versatile gym bags resigned by ballet professionals to resistance-booting ankle and wrist weights, this curated list of items will ensure you get the most out of your low-impact workouts. Athletech News rounded up the six best products for barre and pilates.

Photo Credit: MZ Wallace

MZ Wallace Dancer Bag

The MZ Wallace Dancer Bag is as fashionable as it is functional. The brand partnered with two of NYC Ballet’s Principal dancers, Joe Gordon and Megan Fairchild, to design bags for the new MZ Wallace Dancer Collection. Crafted for the demanding lifestyles of professional ballerinas, the bags will more than meet your barre and Pilates needs. The Dancer Bag comes in two colors, a muted pink and black, and has a detachable duffel strap, exterior pockets for a water bottle, and a breathable mesh pocket for sweaty clothing. The bag’s quilted exterior is sturdy but compressible when needed for commuting to and from workout classes.  

Photo Credit: Souls Socks

Souls. Socks

Souls is bringing some soul to standard barre and Pilates accessories: grip socks. Catchphrases like “Crying & Trying” and “Self-Care Club” or designs like cherries, mushrooms, and hearts decorate the sock’s ankle to make workouts a little more fun. The socks are tight without being overly compressive, and the grips are strong enough to stay in place on the reformer.

Photo Credit: Bala

Bala Bangles

Bala Bangles add resistance to every workout and range from 1lb to 3lb weights and come in all different colors, like black, pink, blue, and golden. Strap the Bala Bangles to ankles or wrists to make any workout harder. Made with soft but durable materials, the Bangles have a steel core wrapped in silicone to prevent irritation on the skin. Secure the bangles with athletic elastic and Velcro for a customizable fit perfect to elevate any low-impact workout.

Photo Credit: Yuni

Yuni Shower Wipes

Running from a low-impact workout to a meeting or coffee? Yuni’s Shower Wipes are a great way to refresh quickly without the hassle of a full shower. The wipes are large enough to cover the entire body and provide a fresh, just-showered feeling. Made with natural aromas but without parabens, sulfates, or sodium lauryl, Yuni’s shower wipes are also completely plant-based. Pop a few in your bag for on-the-go refreshing to make working out on-the-go easier than ever.

Photo Credit: Salt & Honey

Salt & Honey Non-Slip Pilates Reformer Mat Towel

The Salt & Honey Non-Slip Pilates Reformer Mat Towel has a microfiber surface that absorbs sweat and dries quickly while staying securely attached to the carriage of the Pilates reformer. The towel comes in a variety of colors, from neutral black and gray to bright pink and blue. The Salt & Honey towel also provides more protection against possible germs on communal machines, particularly during winter months.

Photo Credit: Etalon

Etalon Posture Bra 2.0

Etalon’s Posture Bra, unlike other posture correctors, has customizable levels based on the wearer’s current progress. The bra provides high support and comes in a wide range of sizes, from XS to 3XL, in either Etalon 2.0 or Etalon 2.0 Full Bust. The Etalon Posture Bra will help ensure proper posture and reduce the risk of injuries during workouts like Pilates and barre.  

The post The Six Best Products to Elevate Your Barre and Pilates Workouts appeared first on Athletech News.

Fitness On Demand has partnered with Corefirst to integrate new Pilates and strength training content into its digital platform. This partnership adds Corefirst’s progression-based workouts to Fitness On Demand’s existing Group Studio and Flex App offerings, aiming to broaden access to Pilates and resistance-based training.

Corefirst, known for its resistance-focused fitness equipment and instructional approach, will provide workouts designed to engage users’ core and build strength. These classes will now be available across Fitness On Demand’s digital network, allowing users to participate at home, in gyms, or remotely.

The programs offerings include one with 30-year Pilates industry veteran and top-tier instructor John Garey, who blends traditional Pilates with athleticism in his unique approach.

The collaboration addresses barriers in Pilates participation, a challenge Corefirst CEO Jeff Huling attributes to cost, inconvenience and perceived difficulty. Corefirst’s patented equipment and programming focus on inclusivity, catering to a wide range of ages and fitness levels.

“Despite being a proven movement modality for over a century, fewer than 10% of people in the U.S. practice Pilates,” said Huling. “We aim to change that by making Pilates more accessible and engaging.”

Fitness On Demand CEO Andy Peat highlighted the benefits for facility operators looking to expand their digital offerings while managing costs. “Pilates and resistance training are essential in today’s fitness landscape, yet traditional methods can be hard to access. This partnership allows us to make these practices more widely available, benefiting both users and operators,” Peat said.

The partnership enables gyms, studios, hotels, and residential communities to enhance their fitness options, providing users with flexible, expert-led Pilates and strength classes through Fitness On Demand’s app-based platform.

The post Fitness On Demand Expands Pilates and Strength Offerings Through Partnership with Corefirst appeared first on Athletech News.

The Studio (MDR) was founded in 2011 and pioneered Lagree-style workouts. The studio’s founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture across five locations in the Los Angeles area: Marina Del Rey, Playa Vista, Culver City and Manhattan Beach, with another in development.

“I grew up in New York City, moved to New City, NY after my parents divorced, and eventually found myself at Tulane University, where I thought I was headed into medicine,” Solomon told Athletech News. Life had other plans: after an exciting but stressful career in music and entertainment, she turned to fitness for balance, eventually founding the Studio (MDR). “The Studio (MDR) allowed me to merge my love for wellness and personal growth into a space where people could truly transform their lives.”

At the heart of the Studio (MDR) is the Lagree Method, which combines the core-strengthening principles of traditional Pilates with elements of cardio and strength training. Unlike traditional Pilates, which focuses on precision and control, the Lagree Method uses the Megaformer to provide a high-intensity, low-impact workout that targets all major muscle groups.

“We aim to maximize results by incorporating elements that challenge endurance and cardiovascular health while remaining gentle on the joints,” Solomon explained. “Our clients love that they can see and feel changes in their bodies after just a few classes.”

Lagree’s appeal is apparent in its growth within the fitness industry, with studios opening nationwide. “The current market is diverse,” Solomon added. “Traditional Pilates is still a favorite for its mindful movement, but more intense methods like Lagree are gaining ground because they deliver quick and visible results. It’s all about finding what works for your fitness goals, whether you prefer something gentle or crave a challenge.”

The Los Angeles wellness scene is famously competitive, but the Studio (MDR) has carved out a niche by prioritizing community. The studio’s signature hot pink ceilings and attention to aesthetics set the tone for a vibrant atmosphere. Beyond appearances, the Studio (MDR) has a robust system for feedback.

“We differentiate ourselves by offering not only effective workouts but also exceptional customer service and a supportive environment,” Solomon said. “We’re committed to personal connections. Our instructors know our clients’ names, their goals, and what motivates them. We ensure that every experience, from the moment you step into the studio to when you walk out, is extraordinary.”

“We refresh our classes constantly,” Solomon explained. “Each day, our instructors create new sequences to keep things exciting, and we’re always open to feedback from our community. That’s how we stay ahead of trends while remaining true to our roots.”

The Studio (MDR) embraces the Lagree Method’s natural cardio component, which elevates heart rates while remaining gentle on the body.

“I didn’t invent Lagree, but we’ve adopted it fully because it brings something unique to the fitness world,” Solomon noted. “Our workouts are high-intensity but low-impact, ideal for anyone wanting to push their limits without risking injury. Clients are encouraged to come 3-4 times per week for the best results, and our instructors work tirelessly to keep every class dynamic and engaging.”

The response to this unique approach has been positive. “Our community appreciates that they can get a total-body workout in just 45 minutes,” Solomon said. “People feel stronger, leaner and more confident, and that’s what keeps them coming back.”

Creating strong relationships with clients has been integral to the studio’s success.

“We build community by celebrating every milestone, whether it’s a client reaching a new personal best or an instructor hitting a career goal,” Solomon shared. “Our approach is about fostering an environment where everyone feels supported and valued.”

The studio has written many classes tailored to different fitness levels, and is invested in making sure all clients leave feeling accomplished.

“Our studio is a place where you can grow, connect, and feel truly supported,” Solomon said. “It’s not just about fitness; it’s about total well-being.”

The post How the Studio (MDR) Innovates on Pilates to Build a Dedicated Community appeared first on Athletech News.

Australian-born Strong Pilates is gearing up to bring its blend of Pilates and cardio across the U.S., with over 100 confirmed locations, including 77 signed franchise agreements. This includes multi-site franchise agreements in Dallas, Austin, Los Angeles County, Orange County, San Diego, New Jersey, and Massachusetts.

Single-site franchise agreements have also been confirmed in Cinco Ranch, Texas, and across Long Island in Syosset, Garden City, Commack, and Ronkonkoma.

Strong Pilates sets itself apart from an otherwise crowded space by incorporating Rowformers and Bikeformers into its workout. Part rower/bike and part reformer, the equipment encourages an elevated heart rate for cardio enthusiasts. Strong Pilates owns the exclusive rights to both the Rowformer machine, which was developed in the U.S. and combines resistance training with cardio HIIT training, and the Bikeformer.

The brand has found a fan in NBA San Antonio Spurs player Zach Collins, who was the first to trial Strong Pilates in the U.S.

“There is increased demand in the United States for a boutique, multi-modality offering such as Strong Pilates, which has already garnered widespread interest among those wanting a more intensive low-impact option,” Strong Pilates’ co-founders Mark Armstrong and Michael Ramsey said in a joint statement. “Our expansion plans are indicative of a unique offering entering the U.S. market, which has already seen incredible growth across nine countries. With over 100 studios confirmed in our first year of entry, this is the start of an expansive roll-out of an unparalleled  fitness format.”

The two fitness industry veterans launched Strong Pilates in 2019.

Last month, the Pilates franchise launched its first U.S. studio in Stone Oak, San Antonio, marking its 70th studio globally, joining established Strong Pilates locations in Australia, New Zealand, the U.K., Ireland, Singapore, Canada, the Philippines, and Indonesia.

The Pilates franchise says additional studios are in the works for Japan, South Korea, Malaysia, Dubai, and Bahrain.

In addition to its upcoming franchised locations, Strong Pilates’ first corporate-owned studio is currently in development for Hermosa Beach, California, with 30 more planned for Florida and Texas.

Strong Pilates offers five classes: a beginner class centered on technique, Strong Loaded for those looking to make gains, Strong Body for a full-body workout that includes cardio bursts, Strong Sweat for the ultimate HIIT experience, and a Pilates-only class for mobility, balance, and strength. 

The Pilates business has dominated the boutique fitness industry in recent years, with brands such as JetSet Pilates, Club Pilates, and F45’s FS8 making moves. While the in-studio Pilates experience has certainly resonated with fitness consumers, fully booked classes have led some to consider investing in at-home Pilates equipment. According to one recent market report, the global Pilates equipment market size is projected to grow by $146.3 million from 2024 to 2028.

The post Strong Pilates Enters US with 100 Confirmed Studios appeared first on Athletech News.

The home gym of the future could soon feature Pilates equipment, per a new report from Technavio, which projects the global Pilates equipment market size to grow by $146.3 million from 2024 to 2028.

Although Pilates classes are seeing increased attendance (ClassPass, a booking and subscription platform, noted Pilates was its most popular workout in 2023, with reservations up 92%), classes that rapidly fill up have led many Pilates fans to consider at-home reformers, crowdsourcing recommendations on brands like AeroPilates or Balanced Body. 

Such demand for home fitness equipment is set to drive the global Pilates equipment market, according to Technavio, with 37% of the growth expected to originate from North America. Pilates equipment such as cadillacs, reformers, chairs, barrels, arcs, mats, resistance bands, Pilates balls, and rings are all in high demand, according to the report.

Additionally, chronic health conditions such as diabetes, obesity, lung problems, and musculoskeletal disorders contribute to the expected Pilates equipment market growth, particularly as consumers have adopted self-care routines and frequent boutique fitness studios.

Pilates Equipment Makers Compete

Leading Pilates equipment brands have been making advancements and leadership appointments in the last year as the low-impact workout has gone mainstream. Reform RX, a company that makes a commercial-grade, digitally connected Pilates reformer, recently landed $5.1 million in funding to drive its global expansion and advance the user experience.  

Merrithew, known for its at-home and commercial Pilates equipment and educational services, appointed Jim Heidenreich as its new CEO over the summer, in part to drive product development and digital engagement as Pilates gains more fans.  

“I am honored to step into the role of CEO at Merrithew and excited to lead a company that is not just a participant in the mindful movement industry but a leader at its forefront,” Heidenreich said of his new role. “My passion for empowering individuals to lead healthier lives aligns perfectly with Merrithew’s mission. Through strategic initiatives in education, product development, and digital engagement, we are committed to ensuring Merrithew strengthens its prominence in the global market and continues to inspire people worldwide to achieve optimal wellness.”

In September, Merrithew unveiled Cross-Bow Handles, an addition to the stability chair that provides Pilates enthusiasts with balance and stability. The handles also allow Pilates instructors to provide personalized support for clients and their specific needs.

Basi Systems, another leading Pilates equipment maker, launched an innovation over the summer with its Basi Systems Compact Reformer—a space-saving solution that satisfies evolving market demand, according to CEO Matthijs Wilhelmus.

“With the rise of larger group classes, there is a growing need for quick, easily adjustable equipment that maximizes space efficiency and caters to all levels of experience,” Wilhelmus said of the new compact reformer. Wilhelmus was appointed CEO last year to lead Basi System’s expansion plans.

Technavio’s Pilates Equipment Market Analysis report can be found here. 

The post Pilates Equipment Poised to Become Next Home Gym Addition appeared first on Athletech News.

Miami-based JetSet Pilates has opened its first studio in New York City, settling into the iconic SoHo neighborhood as it embarks on its expansion strategy.

The modern reformer Pilates franchise confirms it has secured four development deals in the New York and Northern New Jersey areas, with plans to open more than ten studios in the region, including Long Island and Connecticut. JetSet Pilates studios are also in the works for Gramercy and Boerum Hill, which the boutique fitness franchise says are coming soon.

A grand opening event is planned for the new SoHo studio at 355 W. Broadway on October 20.

“Opening in SoHo is not just a geographic expansion—it’s a defining moment for JetSet as we bring our unique approach to Pilates to the epicenter of global trends in fashion, fitness and culture,” JetSet founder and brand president Tamara Galinsky said. “We are thrilled to introduce JetSet’s transformative fitness experience to New York’s dynamic clientele, further solidifying our brand’s position in the luxury wellness space.”

Behind JetSet’s SoHo studio is Goli Soli, a NASM-certified personal trainer who first fell in love with the brand as a student and then as an instructor. Soli told ATN over the summer that after the SoHo launch, she plans to open additional studios over the next few years.

Bert Albertse, JetSet Pilates CEO, noted that New York represents an unparalleled opportunity for the Pilates brand to establish a foothold in one of the most competitive fitness markets.

“Our SoHo opening demonstrates the scalability and appeal of our business model, making it an exciting time for prospective franchise owners to join our community,” Albertse continued. “As we expand in this region and beyond, we are focused on partnering with passionate entrepreneurs who share our vision for delivering accessible, high-quality Pilates experiences in prime locations.”

JetSet Pilates began franchising in 2022, aiming to hit the 600-studio mark domestically. As for its global endeavors, the Pilates franchise opened its first international location in Australia.

“Pilates may seem like a crowded space, however, I see a renaissance and reinvention of reformer Pilates as a modern method that attracts so many and not just an elite few,” Galinsky told Athletech News in an interview earlier this year. “Reformer Pilates is still in the early stages of its growth phase within the market. Experts forecast the Pilates market to reach $277 billion by 2028, which is huge growth from 2022 when the market size was around $150 billion.”

Galinsky added that potential and current franchisees are attracted to JetSet Pilates’ brand for its luxury feel, dedicated instructors and sense of community.

“Our clean and modern studio design blends with JetSet’s sleek Reformers, while all of our staff are connected with clients not just inside the studios, but also in the community,” she shared. “Our instructors are trained to let our classes flow in a unique way you will not find today at other Pilates studios. I firmly believe that we possess all the essential elements to emerge as the premier modern reformer Pilates brand, both nationally and internationally.”

The post JetSet Pilates Gears Up for 10+ Studios in NY, NJ & CT appeared first on Athletech News.

In the world of fitness, innovation is key, and the Stakt Mat Pro is setting a new standard. This isn’t just another mat – it’s a workout tool designed to offer complete versatility in cushion and support, adjust to facilitate all exercise modalities, and double as a block while keeping the gym floor, group fitness room or one’s home clutter free.

Why does a mat like this matter? While mats are a staple in any gym or studio, their design often fails to meet the varied demands of users and operators alike.

The Mat Dilemma – Function Meets Frustration

When it comes to mats, most gyms and studios rely on a one-size-fits-all approach, offering a single standard mat for everything from HIIT and Pilates to yoga and stretching. This one-thickness-fits-all solution creates problems for users.

These varied workouts place different demands on the body, especially in terms of joint protection. Individuals participating in more intense workouts should ideally have thicker mat options for support and cushion, while yogis need a thinner one for balance and grounding.

Beyond this, maintaining the quality of mats amidst heavy daily usage can be an uphill battle. With multiple users each day, wear and tear accelerate quickly, so operators and owners must look for extreme durability when making purchase decisions.

Further, there’s the aesthetic and logistical challenge of storage. Rolled mats can look messy and disorganized, detracting from the overall appearance of the facility. Storage racks are an option but can be cumbersome and take up valuable space.

The Stakt Solution

Enter Millie Blumka and Taylor Borenstein. During the pandemic, the two friends found themselves doing varied home workouts using thin yoga mats. They became frustrated, realizing they needed better support and versatility to meet the demands of their diverse routines.

This gap in the marketplace became their mission, prompting them to create a product that offered a superior solution for others facing the same challenges.

In 2021 they launched the Stakt Mat and it became evident that they were onto something. In 2022 it wowed the Sharks on Shark Tank and soon after it was named one of Time’s Best Inventions of 2023. What started as a fresh take on a thin yoga mat is evolving into a wellness brand committed to creating the most functional, versatile and convenient fitness products on the market.   

The Original Stakt Mat

The Stakt Mat is a reimagined foldable yoga mat that provides four different levels of support, beating any premium mat on the market in terms of thickness.

“When moving between an exercise where a standard mat is sufficient – such as ab work – to an elbow plank where more cushion is necessary, the mat quickly converts to support both and is at the ready for the next pose or exercise whatever that might be,” said Blumka.

With its innovative design, the Stakt Mat also uniquely doubles as a block for added versatility.

“When fully folded, it can be used for incline and decline exercises and more, allowing instruction and programming to be built around it,” Borenstein explains.

This versatility takes it from just a simple mat to a workout tool that can seamlessly facilitate any group fitness class or exercise routine, and can then be stowed neatly away, eliminating clutter.

Further, the Stakt Mat is made of non-porous eco-friendly material that’s easy to clean, smudge-proof and extremely lightweight.

Originally designed for home users, Blumka and Borenstein first focused on a B2C model. However, as the mat gained popularity, studios and gyms began purchasing, recognizing its versatility and functionality.

“Studios love the mat for its ability to facilitate varied classes and programming, and we began to get requests for a commercial-grade version to support heavy usage,” said Borenstein.

The Stakt Mat Pro is Born

Blumka and Borenstein set out to create a high-performance mat, keeping all the same features and benefits of the original version, but delivering more.

“We knew it had to be incredibly durable and withstand not only multiple usage, but different types of shoes and sweat and more, so it had to be grippy as well,” explained Blumka.

To that end, the Stakt Mat Pro was born, featuring a patented premium textured layer that provides added strength to stand up to the rigors of gym use, and superior grip to support everything from high-impact exercises, sneaker-clad routines, and intense sweaty yoga sessions.

“Adding this textured layer enabled us to offer unmatched stability and support, without compromising on the weight,” said Borenstein. “It was important for us to keep the mat lightweight and nimble.”

Gyms and studios are eagerly adopting it.

Says Michael Scott Birro, lead instructor at Club Pilates Tribeca, “From an instructor’s perspective, these mats have elevated our Pilates workout giving experience. They’re sleek, sexy & stable.”

“The Stakt Mat Pro is a game changer,” said Hilary Hoffman, Founder of Soto Method. “It offers all of the sleek and multifunctional perks of the original Stakt Mat, with more durability for studio use. We use sneakers for our method and have seen no scuffing! Not to mention how easily they wipe down after class so every customer experiences fresh equipment.” 

With two versatile, unique and solutions-oriented products under their belts, the duo set out to create a third functional product with this same ethos–Stakt Weights. 

A Game Changer in Functionality & Aesthetics

The innovative Stakt Weights provide users with a sleek, portable strength training solution that offers maximum versatility. With just a twist, users can adjust between 2 lbs, 4 lbs, and 6 lbs, making them perfect for dynamic workouts.

“We designed the Stakt Weights to look great, reduce clutter in and around the workout area and deliver a fully customizable experience,” says Blumka.

Comfortable to hold and easy to use, the weights are currently available in three elegant colors – iron, dune and seafoam – with more on the way.

Growth on the Horizon

The brand’s mission is rooted in creating functional, convenient products that enhance workouts without sacrificing style, and they plan to remain on this path.

“Our focus is to continue iterating and creating more functional products that offer versatility while garnering results,” says Borenstein. “We want to make life easier for both gym owners and end users while enhancing the overall workout experience.”

The post Not Just a Foldable Mat – How Stakt is Reinventing a Gym Staple appeared first on Athletech News.

If you haven’t recognized the fitness community’s recent interest in Pilates, you might be living under a rock or yet to be convinced of its power. Les Mills, the international fitness brand, stands in the firmly convinced camp, having recently launched its own take on the modality —  Les Mills Pilates. 

“The decision to create a Pilates program was easy,” said Sean Turner, Les Mills CEO. “Its star power is huge right now.”

By infusing classes with fresh sounds and high-intensity movements, Les Mills Pilates delivers the highly sought-after exercise format in a modern way. Not only does it target the vital Gen Z audience, but also bodily wellness to ensure a dynamic experience. 

Growing with Gen Z

Les Mills Pilates features high-energy music led by upbeat trainers to establish a fresh workout experience, playing into the brand’s overarching goals. After putting the class through extensive  testing, the brand curated a workout that caters to Gen Z’s love of training that delivers on social bonds and thrilling exercise experiences. 

“All the research indicates that Gen Z has an insatiable appetite for new fitness experiences — they’re keen to try as many different workouts as they can,” said Turner. “By blending the best of the old with the best of the new, we think we’ve tapped into that appetite, giving them a workout that feels familiar, but with some very modern twists.”

Gen Z’s interest, coupled with Les Mills Pilates’ low entry barrier, also makes the new class an easy and profitable addition to any gym or studio. All that’s required is a mat — and even that isn’t totally necessary. According to Les Mills, 55% of Gen Z takes part in this Mat Pilates format. Other consumer research also revealed it to be the most popular workout of 2023 — with bookings up 92% year-over-year. 

“We wanted to create a program that could help clubs take this huge trend to the masses in a way that didn’t require them to invest heavily in expensive equipment or redesign their studios,” said Turner. “All you need for Les Mills Pilates is a mat – and even that is optional.”

The Mind-Body Dynamic

Most Pilates experiences focus primarily on flexibility, posture and balance. Les Mills Pilates is also unique in how it takes things beyond those basic elements of the exercise. Thanks to the  emphasis on breathwork and its generally upbeat nature, participants become more body-conscious and enhance their recovery. 

The program has shown signs of improving participants’ performance in other workouts as well. Les Mills Pilates essentially triggers a chain reaction of healthy consequences that tap several areas of the body.  

“Initial feedback from participants has been great,” said Turner. “They’ve told us they’re gaining a deeper body awareness thanks to the breathwork element of the workout, and it’s making a big difference to their other workouts, too. We’ve had participants share that it’s helping with everything from cycle training to lifting weights, thanks to the improvements in core strength”

Trainers at the Ready

With any rapidly increasing demand, upping the supply rate to meet it becomes difficult. Pilates is no different. When Les Mills prepared itself for the Pilates boom from a content standpoint it also did so from a staffing one.

Becoming a Les Mills Pilates instructor is a swift process with fewer steps than a small ladder. Potential trainers first sign up online before undergoing a half-day “intense and inspirational” training process. Once that level is passed, candidates submit a final assessment video. 

“Pilates is one of the most popular fitness genres, but Pilates certifications can take a long time to work through,” said Turner. “By training to teach LES MILLS PILATES, you can fast-track your learning – focusing on the key elements of Pilates alongside the LES MILLS approach to safe and effective exercise.”

With the brand’s Limited Edition collection, a series of science-backed workout programs built around up-and-coming fitness trends, Les Mills Pilates trainers are also brought up to speed on new Pilates trends in an efficient manner. 

“Our Limited Edition collection training is our fastest route to certification ever,” said Turner.” It will set you up with a comprehensive toolbox and you’ll be at the forefront of one of the hottest trends.”

From there, it’s all in the hands of the trainer, as they’re left with the opportunity to run classes to the beat of their own drum, still with all the Les Mills tools at their disposal. 

“Once you’re teaching, you’ll love the autonomy as you can pick and mix the tracks from within the workouts,” Turner added.

The post Les Mills Unlocks the Power of Pilates to Help Clubs Reach Gen Z at Pace  appeared first on Athletech News.

Private equity firm L Catterton has acquired a majority stake in Solidcore, the targeted strength training workout founded by serial fitness and wellness entrepreneur Anne Mahlum.

The deal values the Pilates-inspired brand between $600 million and $700 million, according to Reuters, and follows an earlier report in May that Solidcore was exploring a sale.

Solidcore is also preparing to open roughly 30 studios nationwide in 2025, ATN has learned. 

“I am thrilled to see Solidcore achieve such an impressive valuation, which means all the investors and employees who believed in this company over the years will be handsomely compensated,” Mahlum tells Athletech News. The fitness and wellness visionary recently announced an investment in OxeFit, an AI-driven digital fitness and technology company that just raised $17.5 million in its latest round. 

“I have been very vocal about the importance of founders to succession plan to ensure their company thrives beyond their tenure,” the serial fitness and wellness investor added. “Solidcore is crushing it under Bryan’s leadership, and I’m really proud of him and the rest of the team for continuing to elevate the company’s performance.”

The deal has generated a reflective moment for Mahlum, who founded Solidcore in 2013 before selling her shares in the company to investment firm Kohlberg & Company for an undisclosed amount last April.

“I can remember when I was starting Solidcore, and no one really got it,” she said. “Not only did people think it was foolish to put all my money into this, but no one really understood what the workout was…and now it’s hard to find anyone in the fitness world who hasn’t heard of Solidcore.”

This week, Solidcore unveiled a new visual identity and mission that includes stories from members and coaches. 

“We’re sharpening our focus on what sets [solidcore] apart: our commitment to creating the strongest version of yourself,” Solidcore president and CEO Bryan Myers said. “The work you do in the studio powers everything from your 9-to-5 to your 5-to-9, your run club, your mindset at home, your stance in the boardroom, your energy on vacation. This isn’t just a workout; it’s a catalyst for personal strength and growth that our members carry with them in every aspect of their lives.”

Unlike other Pilates-based fitness concepts, Solidcore has remained unique for not adopting a franchise model. In an interview with ATN last December discussing Solidcore’s vision and its expansion plans, Myers shared that he was first a Solidcore client before joining the brand in 2018 as chief operating officer. 

“Our brand has never been about hype,” Myers said. “It’s always been about delivering an amazingly effective product that gives you real results and is surrounded by an incredible community.”

L Catterton and venture firm Meritech Capital just played a significant role in EGYM securing $200 million of growth capital to support its EGYM Wellpass corporate wellness network and advance its digital solutions and smart strength equipment. The Munich-based global fit tech provider now has a valuation north of $1 billion.

The post L Catterton Acquires Majority Stake in Solidcore Amid Pilates Boom appeared first on Athletech News.

Exploring options to invest in a Pilates franchise? With an increasing number of brands, formats and approaches to this century-old exercise regimen, there’s never been a better time to get into the business. The key is finding the right franchise fit for the right investor. Whether it’s location, technology, cost or stage of growth, potential franchises must weigh all considerations when determining which studio checks all the boxes for them.

Here are the leading Pilates franchises that should be on your radar as you look at investment opportunities this year, including insights into their future plans, current offerings and how they’ve managed to differentiate themselves in this dynamic market. 

Studio Pilates International

Investment: Each franchise runs between $400,000 and $700,000 in total start-up costs, which varies depending on the size of premises, number of reformers and location. 

About: Established in 2002, Studio Pilates International has expanded from its original Brisbane, Australia location to 100 studios including locations in Queensland and New South Wales, Australia; New Zealand; Brooklyn, New York; and Louisville, Kentucky.

“Studio Pilates International is currently growing at the rate of 20 to 30 new studios a year and already increasing with 31 signed agreements in the first 10 months of this fiscal year, from July 23 to April 24th,” says Jade Winter, co-founder of Studio Pilates International. On the horizon, Studio Pilates International expects to launch 17 more studios in 6 additional states within the year. All of this is part of a larger plan for over 400 new studios over the next five years.

Winter looks for franchise owners who are passionate about Pilates and bring sales, networking and people skills to the table. “We love a strong personality and someone who has the ability to run a busy franchise and interact with clients, and is willing to undertake an instructor class,” he said.

Studio Pilates International offers several unique value propositions to potential franchisees including corporate accounts, stretch classes, custom-designed reformers and physical therapy-based sequences. There is support across the financial and administrative back-end, as well as marketing templates and a KPI dashboard that each franchisee can access directly. 

Additionally, Studio Pilates International was an early pioneer in video classes, and PTV video systems are installed in every studio.

Learn more here.

Jetset Pilates

Investment: The initial franchise fee for Jetset is $50,000 with a 3-unit cost of $135,000.

“We provide detailed financial information and planning support to interested franchisees during our discovery process to ensure transparency and alignment,” says Tamara Galinsky, founder and brand president of Jetset Pilates, Galinsky. “The total investment necessary to begin operations of a Jetset franchise and 3 months of cash flow starts from $398,800 and includes the initial franchise fee.”

About: Galinsky opened her first studio in Miami in 2010. She spent over a decade building a sought-after brand before opening the business to the franchise system in 2022.

Currently, Jetset Pilates has locations throughout South Florida and nearly 50 locations in development, including U.S. locations in Florida, Georgia, North Carolina, Texas, California, Utah, Colorado and New York, as well as a studio in Melbourne, Australia. They are attuned to identifying the most strategic locations to focus efforts on new studios.

Galinsky is committed to fostering loyalty by keeping up with the evolving needs of the Jetsetters, as she calls her clients, both in-class offerings, membership options like the Jetsetter Premium Access Membership, as well as technology integration. “We offer custom DJ-curated playlists designed to integrate seamlessly with the workout flow, creating a holistic and elevated experience that goes beyond just another fitness class. This unique feature adds an extra layer of energy and motivation to our sessions,” adds Galinsky.

Galinsky has also created comprehensive support resources to assist franchisees at every stage of their journey. “From initial training programs to ongoing operational support, marketing assistance, and access to advanced client engagement platforms powered by state-of-the-art technologies, we empower our franchisees with the tools and resources they need to thrive in the competitive fitness industry.” 

Learn more here.

Club Pilates

Investment: The franchise fee is $60,000, and the investment range is $196,525 to $458,575.

About: With over 1,000 locations globally, Club Pilates is one of the largest Pilates franchises in the world. Founded in San Diego in 2007 to align Joseph Pilates’ original Reformer-based Contrology Method with a modern group practice and state-of-the-art equipment, Club Pilates now delivers more than 8 million workouts a year.

The goal of Club Pilates is to create an approachable and welcoming environment for anyone and everyone to experience Reformer Pilates.

“At a time when Reformer Pilates was only delivered one-on-one, Club Pilates revolutionized the industry by offering modernized Reformer Pilates with group practice and expanded state-of-the-art equipment at an affordable price to effectively scale the brand and bring the incredible benefits to the masses,” explains Tianna Strateman, president of Club Pilates.

Growth has been rapid in the past few years, growing from 30 studios in 2015 to the current number of over 1,000 in just nine short years. Club Pilates has a presence in every major market in the U.S., as well as across APAC, Europe, the Middle East and North America.

According to Strateman, when assessing potential franchise owners, they look for experience in team development/leadership, business experience, whether in the corporate world or as an existing business owner, an appreciation for the franchise model, a passion for health and wellness, and minimum net worth and liquidity requirements.

Learn more here.

Bodybar Pilates

Investment: The investment to open a Bodybar Pilates franchise is location-dependent, with a low range of $216,00 to $816,600.

About: “Bodybar delivers a fiercely effective workout experience powered by Pilates to build a balanced, athletic and real community,” says Kamille McCollum, president and COO of  Bodybar Pilates. Founded in 2012, Bodybar started franchising in 2014, and it now has 30+ locations across the Southwest, South and Southeast regions of the U.S., with a focus on growing the West and East Coasts.

Classic Pilates roots are used as the foundation, then elevated to create the signature Bodybar workout, which focuses on strength, endurance and challenging athletic intensity. “The science behind the Bodybar Method includes optimizing your muscles’ ability to contract repeatedly without getting fatigued, challenging your whole body, and moving in compound patterns through all planes of motion,” explains McCollum.

Their method includes eight unique class formats across four distinct Pilates apparatuses that integrate hundreds of exercises. There’s always a new challenge, no matter how long you’ve been practicing Pilates. 

Bodybar Pilates looks for entrepreneurial-minded fitness enthusiasts when talking to potential franchise owners.

“We have raised the bar for a rewarding fitness franchise opportunity for people from diverse business backgrounds. Bodybar Pilates looks for natural leaders with management skills and an appreciation for fitness. It’s even better if you’re a fan of non-traditional Reformer Pilates, or if you want to convert an existing fitness business,” says McCollum.

Learn more here.

FS8

Investment: An investment to open an FS8 franchise in the United States is between $292,700 and $719,600. This includes a franchise fee of $50,000. 

“FS8 seeks dedicated investors who are passionate about impacting health and wellness globally. Ideal franchisees should have strong business acumen, financial stability and a readiness to actively engage with their communities,” explains Scott Breimhorst, vice president of franchise development.

About: FS8 opened its inaugural studio in Manly, New South Wales, Australia back in April 2021 and has since expanded to 33 studios globally across six countries. The company plans to open two more by the end of June 2024. While initial plans were delayed due to the pandemic, FS8’s growth and expansion extended to Qatar, Thailand and London, then reached the United States by March 2023.

“Each of these entries was carefully timed to capitalize on market opportunities and build brand presence. The recent sale of master franchise rights in March 2024 for regions like the UK, Europe, and South Korea further emphasizes FS8’s commitment to strategic expansion and leveraging local expertise for regional management and growth. These strategic decisions have been crucial in FS8’s expansion and in establishing its footprint as a global player in the Pilates and yoga industry,” says Breimhorst.

FS8 is known for its unique approach — a 3-in-1 workout that combines Pilates, tone and yoga. It uses a functional style of workouts, which is backed and developed by leading industry experts—that are structured around eight key elements: cardio, mobility, posture, coordination, resistance, mental health, balance and flexibility. 

Workouts are aided by FS8 TV technology, which delivers centrally programmed workouts developed by the company’s dedicated athletics team to studios globally. “This ensures uniformity and consistency in training, irrespective of the trainer. This approach allows trainers to focus on technique, providing a personalized training experience within a group environment,” says Breimhorst.

FS8 also offers programs like Strength Reset & Strength Reboot, which are designed to motivate members to take 20 classes over a 30-day period, as well as class options like Express, which are 30-minute sessions for a busy lifestyle. 

Learn more here.

The post The Best Pilates Franchises To Open appeared first on Athletech News.

Marie Driscoll, CFA, serves as an adjunct professor at The New School, FIT and CUNY, and is one of RETHINK Retail’s Top Retail Experts 2021-2024

The refrain of most consumer analysts and consumer brand and retail executives as they navigate a post-pandemic environment: “COVID changed everything.” 

Lockdown and constrained social interaction meant business and personal travel was curtailed for a few years, while wellness – both corporate and personal – became a top-of-mind focus, adding a ripple to travel industry drivers and sparking an already growing pre-COVID trend of wellness tourism. 

COVID-19 accelerated consumer awareness and deepened focus on all things wellness, highlighting the interconnectedness of our physical, mental, social and spiritual health. Entrepreneurs and established hospitality brands are creating wellness solutions that address more than one aspect of wellness, creating community and enjoying higher average tickets as a result.  

Consumers are looking for holistic wellness solutions, as simple as a yoga mat in hotel rooms with dedicated wellness cable channels to nutritional food and beverage offerings. Technology can enhance in-room wellness with sleep and meditation apps. The solutions are as varied as the clients and the locals they travel to.

In California, hiking along the Pacific and sunset meditations are options, while in upstate New York, fly-fishing could be part of a meditative outdoor wellness retreat. Spas will see more IV therapies and non-surgical aesthetic procedures as beauty and wellness are increasingly integrated. ‘

The secular trend of the last twenty years has been a consumer shift to experiential spending over product spending with a short COVID-related reversal. In their search for the next exciting, meaningful, fulfilling experience, wellness tourism is part of the next frontier. 

Wellness Tourism Tops Pre-Pandemic Levels

The Global Wellness Institute (“GWI”) defines wellness tourism as “travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing,’ while the Wellness Tourism Association says wellness travel is “travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.” 

An obvious caveat is that the concept of wellbeing is individual, personal, changes through life experiences and is contextual to culture. While wellbeing is a static state, wellness is a multidimensional lifestyle spanning many aspects of self-care – physical, mental, spiritual, financial, social, environmental, dietary, sexual and more. Wellness is also an active pursuit and engagement. 

Suffice it to say, wellness tourism offerings are varied as providers attempt to address one or more of the aforementioned facets. 

According to data from Statista, the global wellness tourism industry hit $720 billion in 2019 before contracting 51% in 2020 due to COVID. 

By 2023, the global wellness tourism market had fully recovered and stood at $868 billion, up 33% year over year and up 21% from 2019 levels. By 2027, wellness tourism is projected to be a $1.4 trillion global industry, achieving a 12.7% 4-year compound annual growth rate. 

These are big figures and sit under the umbrella of the Global Wellness Institute’s estimate for the global wellness economy of $6.2 trillion in 2023 

Destinations emphasizing fitness and nature-based activities, such as guided hikes, ocean fronts, and coastal settings that blend wellness activities into the location are becoming the status holiday and selfie-moment of many wellness travelers. 

Wellness Travelers Spend More Than Traditional Vacationers

Travel/vacations are planned for months in advance, often making the destination and event packed full of anticipation of the extraordinary – meeting new people, learning about new cultures and immersive experiences (cooking lessons, painting, or yoga) spanning new foods, cultural events and, of course, shopping. 

Consumers save and plan for their holidays and there is a freedom with holiday spending that doesn’t occur year-round as consumers rationalize, they are on holiday, won’t return, “deserve it,” etc. And, consumers on wellness holidays spend more than those on traditional holidays. According to GWI, in 2022, the average international wellness tourist spent 41% more than the average tourist at $1,764 per trip. 

Similarly, domestic wellness tourists spent 175% more than the typical domestic tourist (or $668 per trip). In its 2023 Global Wellness Tourism Economy report, GWI stated that in 2022, wellness trips accounted for 7.8% of all tourism trips but represented 18.7% of all tourism expenditures.

In 2022, the U.S. represented 24 % of wellness tourism trips and 39% of all expenditures driven by domestic wellness tourism, which accounted for 96% of wellness trips in 2022. GWI distinguishes between primary and secondary wellness travel – the former when wellness is the motivation of the trip and the latter when wellness is an add-on; secondary wellness trips represented 85% of wellness trips (88% of expenditures) in 2022.  

Wellness for the Rich: Replenish, Recharge & Rehydrate   

While there are explicit wellness destinations – hotel and resort spas account for 44% or more of wellness destinations in 2022 and were the only segment of spa establishments that increased in number since 2019 (up 25%), the growing consumer interest has traditional hoteliers and hospitality venues developing wellness offerings—often distinct, differentiated offerings for specific locations and in tandem with evolving consumer preferences. 

For example, the Four Seasons Hotels (120+ locations in 47 countries) has significantly enhanced its role in the wellness tourism sector with new locations including wellness offerings, both mind and body that can be personalized with one-on-one consultations, fitness workshops and classes led by accredited experts, healthy meals as well as more traditional beauty and spa therapies. 

The three-day retreat offering at Westlake Village includes two 60-minute Tranquility Massages, a facial, combo manicure & pedicure, all meals and snacks from the Wellness Kitchen, a body composition analysis, guided hikes, guided sunrise meditations, Wellness Kitchen cooking classes and group fitness classes, among other things. 

The Spa at the Four Seasons New York Downtown has a variety of IV therapy drip formulations spanning potions to improve immunity, recover from a hangover, aid in weight loss or optimize longevity, gut health, stress, jet lag and detox. For a hefty $12,000, stem cell therapy and for $16,000, a combo drip of stem cell, exosomes and longevity therapy, are offered. 

Spiritual self-care or SoulCare a spiritual practice to slow down the body, quiet the mind and reconnect with the soul is available as well to assist in self-discovery via somatic experiencing, yoga Nidra, visualization, meditation, breathwork and various grounding and nervous system regulation practices.

The Fairmont Century Plaza in Los Angeles goes the extra mile to offer Biohacking treatment on an anti-gravity bed and other procedures taken from sports medicine to restore health and improve well-being. The spa menu also includes a Himalayan salt room, aromatherapy steam room and body scrubs, along with personal and group fitness training.

Marina Kaydanova, ex-banker, entrepreneur and founder of BK Pilates, a New York City-based Pilates studio that has grown from one studio in 2012 to five in 2024 (two in Manhattan, two in Charlotte, North Carolina, and one in Mount Pleasant, South Carolina) as she has grown to meet demand for a well-rounded exercise system that complements any physical and mental activity and reflects the growing demand for holistic well-being and the transformative power of mind-body practices.

Kaydanova is currently stretching from Pilates to venture into the world of health, wellness, and hypnotherapy while also launching wellness retreats in fun destinations (she is scouting out her first wellness retreat and considering Bail for 2025). 

“I envision these wellness retreats as an extension of our commitment to holistic wellness and personal growth,” Kaydanova said. “By offering a blend of Pilates classes, hypnotherapy sessions, mindfulness practices, and other wellness activities, these retreats will provide a comprehensive and rejuvenating experience for participants, providing a space to disconnect from their daily routines, reconnect with themselves, and embark on a journey towards improved health and well-being.”

The post Breaking Down the Post-Pandemic Rise of Wellness Tourism  appeared first on Athletech News.

F45 Training’s restructuring under new CEO Tom Dowd hasn’t stopped it from getting in on the Pilates party. With FS8, a new F45 franchise that combines Pilates, tone and Yoga, it’s even situated itself at the center stage.

FS8 launched in Australia back in 2021 but opened its first U.S. location in Austin, Texas, this past spring. The Australia launch came just before the second wave of COVID-19 arrived, and although that hindered things, it gave the brand extra time to sharpen its three-in-one workout and better prepare for expansion. The fruits of those labors are ripening today. 

“We launched the day before the second wave of COVID hit for us, so it was a bit of a tumultuous time,” said Janina Czado, FS8 General Manager. “But that allowed us to hone in and evolve the product to what we really wanted it to be. Now, we’re really ready to go with expansion across the U.S., U.K. and Asian markets as well.”

General Growth of Pilates

Along with some added time for FS8 to load its product, the pandemic helped catalyze an increased public interest in long term health. That’s been instrumental in Pilates’ growth as a whole. 

“Awareness of health and wellness is on the rise, particularly post-COVID,” said Czado. “We now emphasize the need to maintain good health for longevity. It’s no longer about going to a gym to smash yourself and get those endorphins going. It’s about how you can optimize your body for a longer, healthier life.”

Czado reported that almost 12 million people participated in Pilates last year, illustrating a 15% increase compared to the year before. She also added that the market is set to reach a $420 billion value by 2032. Yelp reported a year-over-year 35% increase in searches for stretching and flexibility training last November as well. 

“People are increasingly recognizing its benefits and how it contributes to quality of life,” said Czado. “I don’t think it’s reached its peak and a greater focus on franchise models like FS8 will contribute to this by enabling mainstream audiences to touch these sorts of modalities.”

How FS8 Moves the Needle

FS8 has already played a significant role in taking Pilates to this next level. The brand noticed competitors were leaving a lot on the table in terms of addressing mainstream audiences. FS8 made that group a priority during its launch. 

“We identified a gap in the market as Pilates and yoga weren’t yet geared towards a mainstream audience. That was obviously due to it previously being more clinical and owned by single operators,” said Czado. “That’s something we really wanted to shift when we came in. Aside from that, Pilates can be seen as intimidating. At FS8, it’s a bit more of an inviting environment. We really wanted to remove the gym-timidation and open up Pilates and yoga specifically to a broader market.”

The brand also breaks down gender barriers separating Pilates from the masses. Little things like alternative studio aesthetics go a long way on that front. 

“We really wanted to kind of tap into the male market as well and not make it a female-only product,” said Czado. “You can see in the studio it’s not really feminine, it’s quite neutral, which is probably a little bit different to other Pilates concepts. It’s been used in sporting codes and male dominated sporting codes for a very long time. It just really hasn’t gone out of that space.”

A Bright Future

The evidence suggesting that Pilates is only getting started lies in its past. The modality has remained a relevant fitness option for years, reaching peak popularity in the 2000s, and becoming a mainstay in the fitness industry. Now, it’s only stepping further into the limelight as it’s enhanced with other modalities like tone and Yoga thanks to brands like FS8.  

“Pilates was developed in the 20th century, so it’s been around for quite a while, and yoga even longer than that,” said Czado. “The exciting thing about Pilates is that it has already stood the test of time and now it’s expanding with brands like FS8, which takes the core principles out of the modality and combines them with others to maximize benefits and elevate offerings.”

“It’s expanding from a franchising perspective as well,” she added. “As more people become aware of health and wellness, they’re really data-driven. They want more education and tracking. They’ve got wearables. People are more in-tune with their bodies and their health and that will continue to drive them to search for ways to enhance their lives and make practices like Pilates and yoga more appealing and relevant.”

FS8 reports six studio locations are already in operation with “more in the pipeline later this year.” F45 also recently launched Vaura Pilates, a total-body athletic conditioning class that takes place on reformers.

“The momentum of franchises like this will keep Pilates and yoga growing,” Czado added. “It’s a pretty exciting time and we’ve come in with a different approach. We’ve taken the best of all of the modalities and tried to mix them together so people can get everything that they need in 50 minutes.”

If you are interested in bringing an FS8 Franchise to your community, visit https://www.fs8invest.com/ for more information.

The post F45 Training Sees Fast Progress with Mixed Pilates Brand FS8 appeared first on Athletech News.

Digital fitness solutions provider Fitness On Demand has announced a new partnership with BodyBase, a company specializing in reformer fitness machines for homes, hotels and studios. This collaboration will add BodyBase’s virtual reformer and reformer flow classes to Fitness On Demand’s existing platform.

The integration of BodyBase’s classes into Fitness On Demand’s Group Studio and Flex App platforms will increase the variety of fitness options available, which already includes more than 1,200 on-demand classes. Users will now have access to reformer pilates, yoga, strength and cardio classes designed for use with BodyBase’s equipment.

“Partnering with BodyBase allows us to expand our content library and cater to current trends in fitness,” said Andy Peat, CEO of Fitness On Demand.

“This collaboration combines our digital content with BodyBase’s machines and classes to provide a broader range of wellness options that can be accessed at home, in gyms or remotely.”

The partnership is intended to help fitness facilities offer a wider selection of workouts without needing additional trainers. The integration of Fitness On Demand’s platform with BodyBase’s equipment enables facilities to expand their class offerings.

“Fitness On Demand’s digital content aligns with our goal of offering high-quality fitness solutions,” said Sabrina Albert, founder of BodyBase. “This partnership will allow more users to benefit from our machines and classes.”

The collaboration is also aimed at enhancing fitness offerings in hotels, corporate wellness programs, and multi-family housing facilities, providing additional fitness options for various user groups.

In June, Fitness On Demand revamped its fitness content platform with several engaging features and design improvements, and it also recently launched a report that explores in detail the critical challenge facing gym owners in the age of omnifitness.

The post Fitness On Demand Partners with BodyBase to Expand Reformer Fitness Offerings appeared first on Athletech News.

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Pilates is currently having its moment. Anyone who’s tried out a reformer class knows: it’s addictive. Once you start, you won’t stop because the lengthening and toning method makes you feel that good.

If you find yourself hitting up (or teaching) multiple classes a week, it’s time to take a cue from celebs and fitness influencers and invest in some Pilates-friendly activewear staples. Sure you can wear pretty much anything you want, but it makes each session that much more exciting when you have the perfect Pilates fit.

Pilates is a low-impact workout consisting of fluid movements done at a slow and consistent pace. So unlike weightlifting or running, you don’t need tight, compression fabrics to hold everything in place. Instead think lightweight, breathable fabrics that comfortably move with your body.

Most Pilates-approved activewear is super soft, but form-fitting. Pro tip: You want to be sure to avoid anything overly flowy that might get in your way on the reformer.

Lucky for you, our Pilates-obsessed Athletech News editors have tested out countless brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon and more.

Keep reading for the top-performing Pilates wardrobe staples we can’t live without.

Our Favorites:

• Best Comfy Bra: LDMA High Sculpt Bra, $50
• Best Tank Top: Beyond Yoga Spacedye Slim Racerback Cropped Tank, $68
• Best Leggings: Alo 7/8 High-Waist Airlift Legging, $128
• Best Onesie: Vuori AlltheFeels Onesie, $118
• Best Bike Shorts: Splits59 Airweight High Waist Short, $68
• Best Men’s Top: Alo Conquer Reform Crewneck Short Sleeve, $68
• Best Men’s Shorts: Lululemon License to Train Lined Short 7″, $88
• Best Men’s Pants: Fabletics The One Jogger, $59.95
• Best Grippy Sock: WellBeing + BeingWell Striped Tube Grip Sock, $26
• Best Mat: Amazon Basics 1/2-Inch Extra Thick Exercise Yoga Mat, $21.65
• Best Pilates Ball: ProBody 9-Inch Pilates Exercise Ball, $9.95 (orig. $16.95)
• Best Water Bottle: Stanley 40 oz Stainless Steel Tumbler, $45

Sports Bras, Tanks & Tees

LDMA High Sculpt Bra, $50

Beyond Yoga Spacedye Slim Racerback Cropped Tank, $68

FP Movement All Clear Solid Cami, $30

Splits59 Airweight S/S Crop, $98

Leggings & Biker Shorts

Alo 7/8 High-Waist Airlift Legging, $128

Beyond Yoga Spacedye Caught In The Midi High Waisted Legging, $97

Splits59 Airweight High Waist Short, $68

Alo 5″ Airlift Energy Short, $68

Onesies

Vuori AlltheFeels Onesie, $118

Skims Fits Everybody Contrast Trim Onesie, $62

Spiritual Gangster Kelly Short Bodysuit, $118

Men’s Tops

Alo Conquer Reform Crewneck Short Sleeve, $68

Vuori Strato Tech Tee, $54

Men’s Bottoms

Lululemon License to Train Lined Short 7″, $88

Fabletics The One Jogger, $59.95

Pilates Grippy Socks

WellBeing + BeingWell Striped Tube Grip Sock, $26

At-Home Equipment

Amazon Basics 1/2-Inch Extra Thick Exercise Yoga Mat, $21.65

ProBody 9-Inch Pilates Exercise Ball, $9.95 (orig. $16.95)

Stanley 40 oz Stainless Steel Tumbler, $45

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