Perfect Hydration Debuts New Look
Perfect Hydration Alkaline Water has refreshed its eco-friendly packaging as it reflects on an “epic year of growth”
Perfect Hydration Alkaline Water has rolled out new packaging, nodding to elevated performance with an updated logo and font across its line of planet-friendly products, including a new resealable aluminum bottle.
The alkaline water brand is the first to produce a full portfolio of recycled plastic bottles, with its 16.9 oz. can and new 16 oz. bottle made from infinitely recyclable aluminum.
“As we look to close out an epic year of growth and distribution expansion, we couldn’t be more excited to roll out our new packaging,” said Jared Smith, EVP, commercial and business development for Perfect Hydration. “Our redesign truly encompasses Perfect Hydration’s values in aesthetic packaging. Whether consumers are looking for a hydrating sip after a marathon or just a busy day, Perfect Hydration encourages them to play harder.”
Credit: Perfect Hydration
Credit: Perfect Hydration
Perfect Hydration has made a name for itself with its purified alkaline water that boasts a pH level of 9.5+ and a blend of electrolyte minerals.
Earlier this month, the brand reported it had added more than 50 new retail chains since last September and is found in retail giants such as Walmart, CVS, Kroger and Food Lion. Perfect Hydration’s one-gallon bottle saw a 193% sales increase since June 2023, according to the company.
“Our goal is to help consumers hydrate properly and stay active without sacrificing the health of our planet – and our audience shares these same values,” Smith said. “Consumer preferences are changing in real time. A regular plastic bottle of generic won’t cut it anymore, and we’re proud to be spearheading this shift.”
