Orangetheory Expands with New Studios in U.S. and Saudi Arabia
The heart rate-based interval training franchise, now under Purpose Brands, is capping off a milestone year
Orangetheory Fitness has added four new studios to its growing footprint, opening locations in Brooklyn and Howard Beach, New York, Westlake, Florida, and Saudi Arabia.
The domestic Orangetheory studios are all led by multi-unit franchise partners. Orangetheory’s new Saudi Arabia studio, located in Narjis, is the heart rate-based interval training brand’s seventh studio in the country.
“These new studios represent our commitment to creating more opportunities for people to prioritize their health and wellness, no matter their fitness goals or motivations,” Orangetheory co-founder and CEO Dave Long said. “At Orangetheory, we believe that every reason is the right reason to move, and we’re driven to help people live longer, more vibrant lives through innovative, science-backed fitness experiences.”
Orangetheory is wrapping up a major year, having struck a deal with Anytime Fitness parent Self Esteem Brands in a merger of equals. The two have unveiled a new name — Purpose Brands — which is led by former Topgolf CEO Tom Leverton and will be headquartered in both Boca Raton, Florida and Woodbury, Minnesota.
The GCC has emerged as a thriving hub for fitness and wellness brands, with Saudi Arabia standing out as one to watch, according to the Health and Fitness Association’s 2024 Global Report.
Equinox is opening a high-end luxury wellness resort in Saudi Arabia, while cost-conscious gym operator GymNation continues to expand in the Middle East after opening six sites in Saudi Arabia this year. GymNation plans to open 20-30 new gyms in markets such as Kuwait, Bahrain and Qatar in the next 12 months and envisions over 100 locations across the GCC region, according to GymNation founder and CEO Loren Holland.
