Orangetheory Opens 5 New Studios in October
The heart rate-based group workout franchise completed a merger of equals with Self Esteem Brands earlier this year
Orangetheory Fitness opened five new studios under franchisees with ambitious growth plans, according to the heart-rate-based interval fitness franchise, which just wrapped its annual Hell Week.
The new studios are in Jackson, Tennessee; South Oklahoma City, Oklahoma; Spanish Springs, Nevada; Beauport, Quebec and Wading River, New York.
Orangetheory’s new Tennessee studio is the first to showcase a refreshed 8-station layout and open-concept design and is headed by two first-time franchisees. The South Oklahoma City studio is the second location for franchisee Jay Bhakta. Orangetheory’s Spanish Springs location has opened under Dustin and Marisa Somers, two members-turned-franchisees.
Orangetheory’s Beauport, Quebec, location is the boutique fitness brand’s 15th studio in the city and is led by first-time franchisees Marie-Pier Rousseau and Yvan Beaudry. The two have seen an impressive response, with the studio achieving the best presales performance of any Canadian studio in 2024. Lastly, Orangetheory’s Wading River location in New York was established by experienced franchisees and brothers Nick and Manny Galanis. The new Long Island location is their 17th studio.
“These new studio openings in both the United States and Canada exemplify our continued dedication to making Orangetheory’s transformative workouts accessible to more communities,” Orangetheory’s co-founder and CEO, Dave Long, said. “We feel an immense sense of pride as we expand our global footprint, empowering more people to live healthier and longer lives with the help of our science-backed, coach-inspired classes.”
Earlier this year, Orangetheory and Self Esteem Brands, the parent company of Anytime Fitness, struck a “merger-of-equals” deal. For its part, Orangetheory is one of the premium fitness brands that are flourishing in a competitive space, according to data from Placer.ai.
