Preventive Care Meets Hospitality at Perspire Sauna Studio
Partnership
Sponsored By Perspire Sauna Studio
According to the United States Environmental Protection Agency, Americans spend 90% of their time indoors, where they fail to benefit from sunlight and where the concentrations of some pollutants are often two to five times higher than outside.
Light allows most creatures to live – including humans. At a cellular level, people need light to thrive. And, to remain resilient, healthy and disease-free, we also need to flush the toxins and pollutants that invade our bodies in our daily lives.
Enter Perspire Sauna Studio.
Combining the centuries-old healing practice of a traditional sauna with the science-backed technology of infrared (IR) and red light therapy (RLT), Perspire Sauna aims to optimize health and wellness with a spa-like experience. With 68 locations and more coming soon, Perspire is bringing Infrared Sauna and Red Light Therapy into communities across the country.
“It is our mission to help everyone ignite the wellness within,” said Jackie Mendes, Vice President of Franchise Sales. “Perspire is a place where people can unplug and restore mentally and physically in a way that’s accessible and easily fits into busy lifestyles.”
And, unplugging is non-negotiable as cell phones do not like the 170-degree sauna.
“It’s an elevated and completely restorative experience at the intersection of preventative care and hospitality,” said Mendes.
Why Red Light Therapy Versus Other Recovery Tools?
With recovery leading the pack when it comes to wellness and fitness trends, the market is full of products and modalities that help facilitate it. So why should someone choose infrared light?
“There are many tools that are beneficial to recovery, but none restore health at a cellular level like this,” said Mendes. “Our modern lifestyle is an assault on our cells, and Infrared Light helps repair them. That’s a total game-changer. When our cells are healthier virtually every component of the body performs better so we can heal faster, experience more energy, ward off pain, be more immune to sickness and disease … the list goes on.”
Why Red Light Plus Infrared Sauna?
While red light promotes cellular regeneration, the infrared heat from the sauna stresses the body and shocks the proteins in the blood, essentially creating a false fever, which ignites and improves the body’s immune system.
“I liken it to lifting heavy weights,” Mendes said. “During strength training, we create small tears in our muscles, which the body then repairs, and that makes us stronger. The heat in an infrared sauna works the same way.”
Mendes says this combination is what sets Perspire apart.
“I would argue that of all modalities on the market in the preventative and longevity space, the combination of red light therapy and infrared sauna is the most effective and biggest bang for your buck,” she said. “In sessions lasting less than an hour, you can improve your physical and mental health, which then results in countless benefits on a daily basis.
The Many Health Benefits of Infrared
One such benefit is the potential for weight loss. The heat that stresses the body simultaneously works the heart, which burns calories.
“An infrared sauna session is akin to a passive cardio conditioning workout,” Mendes explained. “You’ll feel your heart rate climb similarly to that of a power walk. My Garmin recognizes it as a workout.”
She adds that there is impressive data suggesting regular sauna use increases cardio health, blood pressure, and fitness levels, reducing the risk of cardiovascular disease.
It’s also great for your skin. Sweating helps the body purge dirt, oil, and other particulate matter that deposits on the skin and acts as a cleanser.
“Red Light Therapy also boosts the production of collagen and proteins that help keep the skin youthful,” said Mendes.
Infrared saunas fall into the category of “low-level light therapy,” which is sometimes used to treat acne, psoriasis, and eczema.
Red light also promotes relaxation by balancing the body’s level of cortisol (your primary stress hormone) and helping to regulate the nervous system, which translates to better sleep.
Overall, Mendes points out that many of the benefits are similar to sticking to a regular fitness routine but Perspire is a great option for people looking to boost their health, immune system and longevity even more, or for those who can’t exercise due to pain or restrictions.
Perspire Eyes New Modalities
Looking ahead, Mendes says Perspire continues to add value through additional and varied offerings. The company recently added Halotherapy to its offering, which is a micronized salt that mists into the sauna during sessions.
It’s a great way to combat allergies or find relief from lung or breathing issues, or you can use it when fighting off a common cold. It also has immunity and anti-inflammatory benefits.”
Contrast therapy will be available this summer, delivering an ice-cold rainfall experience through their showers.
In the end, Mendes says Perspire opens the door for anyone who wants to improve their health on a cellular level, ward off disease, and live healthier.
“The goal is to facilitate health and wellness for as many people as we possibly can,” she said.
This article originally ran in the The Business of Prevention, Recovery & Longevity Report 2024. Download the report now to read more insights into how fitness and wellness brands are making strides in key markets.