It’s your move, says 24 Hour Fitness.

The health and fitness chain has launched a new brand initiative emphasizing the prioritization of health and wellness while showcasing the gym brand’s capabilities in making fitness fun and versatile.

24 Hour Fitness tapped InGoodTaste for the encouraging (and timely) campaign, launched just ahead of New Year’s resolutions. A :30 spot promoting “Your Move” and the power of 24 Hour Fitness can be viewed here.

“The spirit of renewal we feel at the turn of the new year is an incredible source of personal power,” InGoodTaste CEO Ryan Lindholm said. “Our goal was to capture that energy and turn that into positive, lasting change. Everyone deserves a healthier life; we want to make sure people have the inspiration and support to make it a reality.”

The new campaign highlights several 24 Hour Fitness features, such as state-of-the-art equipment and amenities, complimentary 50-minute custom coaching sessions for members, group fitness offerings like yoga, cycling, HIIT, and dance, flexible personal training packages and perks like guest passes and family add-on options.

“At 24 Hour Fitness, we believe in the power of movement to transform lives,” 24 Hour Fitness vice president of marketing Miia Suortti said. “Our mission is to build a healthier, happier community by providing the tools, services, and environment everyone needs to succeed. With ‘Your Move’, we’re saying we have everything you need, and we can’t wait for you to take that first step.”

24 Hour Fitness is offering exclusive offers to new members throughout January, such as membership promotions and free 1:1 fitness consultations. Prospective new joins can search for a 24 Hour Fitness based on their location or by their choice of amenities, as select locations feature pools, spas, basketball, racquetball and squash courts, volleyball, Pilates reformer studios and more.

The fitness operator —which has over 270 locations—has kicked off a series of upgrades at its facilities with updated equipment, lighting and other interior enhancements. The chain also launched FitPerks this year, a new member loyalty program incentivizing workouts with gym merchandise deals, local restaurants and hotel stays.

The post Resolutions to Results: 24 Hour Fitness Unveils New Campaign appeared first on Athletech News.

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Finding the right gift for the fitness enthusiast or wellness devotee in your life requires more than a quick scroll—it demands a balance of practicality, innovation, and understanding his unique goals. Whether he’s an elite athlete, a weekend warrior, or someone embracing a healthier lifestyle, the best gifts do more than impress—they enhance his performance, recovery, and overall well-being. From cutting-edge technology to thoughtfully designed gear, these selections for 2024 reflect the latest advancements in fitness and wellness, ensuring they’ll resonate with even the most discerning recipients. Here’s our expertly curated roundup of the best gifts for him this year, even after the holidays.

• 

  alphabeats Mental Training Bundle

  Transform your mental game with alphabeats, the professional training platform now available through Muse’s brain-sensing headband. Used by Olympic athletes and pro teams, alphabeats enhances focus and resilience by adapting your favorite music to your brain activity in real time. Get the complete bundle—Muse 2 headband and 12 months of unlimited access—for $249 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for peak performers. Does he already have a Muse device? Gift a year of alphabeats for only $89 (regular $149).

  Buy now: $249 (Orig. $399) at alphabeats

• 

  Boncharge Infrared Sauna Blanket

  Treat him to the ultimate wellness upgrade with this portable infrared sauna blanket. Designed to deliver detoxifying effects and soothe sore muscles, it transforms any space into a personal spa. Ideal for relaxation and recovery after tough workouts or stressful days, it’s the perfect gift for anyone seeking balance and rejuvenation.

  Buy Now: $699 at Bon Charge

  

  The Momentous Three

  From November 12th through December 2nd, your audience can save 25% sitewide with the code BFCMAFF. Additionally, every purchase over $100 includes a free 5-night Sleep Pack—an ideal way to relax and stay energized throughout the holiday season.

  Buy Now: $97 at Momentous

• 

  Theragun PRO

  Elevate his recovery routine with the Theragun PRO, a top-tier percussive therapy device designed for deep muscle treatment. Ideal for athletes and fitness enthusiasts, it offers customizable speed settings and multiple attachments to target specific muscle groups, aiding in faster recovery and enhanced performance. Its ergonomic design ensures comfortable use, making it a valuable addition to any fitness regimen. Use code NOVEMBER15 at checkout to save 15%.

  Buy Now: $424 (Orig. $499)

• 

  Alo Co-Op Pant

  Upgrade his athleisure collection with the Co-Op Performance Joggers from Alo Yoga. These joggers are crafted from lightweight, water-repellent fabric, making them perfect for both workouts and casual wear. The slim fit and cuffed ankles provide a modern look, while hidden zippered pockets offer secure storage for essentials. Available in multiple colors, they seamlessly blend style and functionality.

  Buy Now: $138 at Alo

• 

  Garmin Forerunner 265

  This GPS smartwatch is a runner’s dream. It tracks workouts, heart rate, sleep, and even has a built-in coaching feature. A must-have for data-driven fitness buffs.

  Buy Now: $350 (Orig. $450)

• 

  Hyperice Venom 2 Back

  Help him recover like a pro with the Hyperice Venom 2 Back, a wearable device combining heat and vibration therapy for targeted muscle relief. Perfect for easing tension, soothing sore muscles, or simply unwinding after a long day, this upgraded version offers an ergonomic fit, adjustable straps, and a sleek touchscreen control for customizable sessions. It’s the ultimate solution for anyone needing quick, effective back pain relief.

  Buy Now: $249 at Hyperice

• 

  BowFlex SelectTech 552 Adjustable Dumbbells

  Elevate his strength training with the BowFlex SelectTech 552 Adjustable Dumbbells. These innovative dumbbells adjust from 5 to 52.5 pounds, replacing the need for 15 sets of weights and saving valuable space. With a simple turn of the dial, he can seamlessly switch between exercises, making workouts more efficient. Durable molding around the metal plates ensures a smooth lift-off and quieter workouts, enhancing the overall training experience.

  Buy Now: $429 at BowFlex

• 

  Nike Metcon 9

  Take his workouts to the next level with the Nike Metcon 9, the ultimate training shoe designed for lifters, cross-trainers, and athletes of all levels. This upgraded version features a larger Hyperlift plate for improved stability during heavy lifts and a rubber rope wrap for enhanced grip during high-intensity training. Sworn by elite athletes, the Metcon 9 remains the gold standard for performance and durability, making it an essential for crushing goals every day.

  Buy Now: $150 at Nike

• 

  Hydro Flask 32-Ounce Wide Mouth Bottle

  Keep him hydrated during workouts with this double-insulated water bottle that keeps drinks cold for up to 24 hours. Bonus: It’s durable and comes in sleek colors.

  Buy Now: $45 at Hydro Flask

• 

  Apple AirPods Max

  Give the gift of premium sound with the Apple AirPods Max, designed to deliver immersive audio and unmatched comfort. With features like Active Noise Cancellation, spatial audio, and a breathable knit mesh canopy, these headphones are ideal for workouts, workdays, or unwinding at home. Boasting up to 20 hours of battery life, they’re perfect for enjoying music, podcasts, or calls without interruption, making them a standout gift for tech and audio lovers alike.

  Buy Now: $549 at Apple

• 

  Echelon Row-S Smart Rower

  Rowing is one of the best full-body workouts, and this smart rower offers live and on-demand classes for an immersive experience. It’s compact and perfect for home gyms.

  Buy Now: $1,000 (Orig. $1,799) at Echelon

• 

  Rhone Reign Long-Sleeve Tee

  Made with anti-odor and moisture-wicking technology, this lightweight tee is perfect for any workout or recovery day. Its sleek design ensures it’s just as good for casual outings.

  Buy Now: $78 at Rhone

The post The Best Gifts for Him 2024: Post-Holiday Picks for Active Men appeared first on Athletech News.

The global health and wellness market is set to soar, with new projections estimating a growth of $1.93 trillion from 2024 to 2028, according to a new market research report from Technavio. The growth is driven by a surge in demand across various sectors, including beauty and personal care, health-conscious foods, wellness tourism, fitness equipment and preventative and personalized health services.

Leading the charge as the fastest-growing segment is the global beauty and personal care market, according to Technavio, which is being shaped by a growing consumer interest in organic and natural products and is underscored by a broader focus on health and wellness.

Technavio also highlights the rise of alternative therapies such as acupuncture and herbal supplements, as well as the increasing popularity of stress management products, functional foods, fitness programs and mental health retreats—all contributing to a new holistic approach to well-being.

There has been a noticeable crossover between personal care products and wellness as of late, with beauty-focused retailers, such as Ulta, onboarding new brands for consumers to explore.

Neom Wellbeing, a luxury brand based in the U.K. known for its diffusers, skin and hair care products, has entered the U.S. market on Ulta.com and is set to launch in select Ulta Beauty stores beginning next month. Ulta has also tapped health and wellness brand Apothékary to join its online shelves as its first sober-curious product, designed for health-conscious consumers.

The area of nutrition has seen several developments this year, with brands like Gainful, offering personalized supplements and Bioniq providing user-specific blends powered by blood tests or a quiz. Functional foods have also gained traction, such as fiber-packed products from Vibi+, gut health-supporting power from Supergut, and nootropics — believed to enhance cognitive function — from Odyssey. The door is also open for vegan-based brands to elevate lentil and bean-based products, especially in light of proposed dietary guidelines encouraging a more plant-based diet.  

Fitness brands are also responding to the growing interest in wellness. Fitness On Demand, a global leader in omnifitness with customers in 20 countries, has invested in developing expert-led recovery classes, mindfulness and nutrition guidance for its platform. 

“At Fitness On Demand, we’re fully aligned with these shifts,” Fitness on Demand CEO Andy Peat said. “Our offerings are tailored to meet rising member expectations at the gym, at home and on the go. 

Famed fitness pioneer Tracy Anderson has taken a similar position, opening a London studio this year within Surrenne, an exclusive well-being and longevity-focused club that complements her fitness method and encourages easy access to Hyperice and Hypervolt products, spa treatments and steam rooms.

Wellness retreats are also becoming a popular escape amid the booming wellness tourism sector. Celeb-loved The Ranch has expanded to the East Coast by way of Malibu, offering guests six hours of daily, low-impact exercise, guided hikes, low-impact strength training or core-focused classes and restorative yoga or meditation. Canyon Ranch, on the other hand, has launched a $20,000 longevity-focused stay that includes a battery of tests.

The post Wellness is Going Mainstream, Per Report appeared first on Athletech News.

Fitstop, an Australia-based functional fitness franchise with 153 locations, has partnered with studio management software leader Hapana to support its expansion into the U.S., building on its locations in Pennsylvania and California.

Founded in 2013, Fitstop has a presence in Australia, New Zealand and Singapore and offers performance-based workout programs in a personalized group setting that blends strength, metabolic conditioning and endurance.

According to Fitstop CEO and co-founder Pete Hull, the collaboration with Hapana will enhance the digital experience for members, with Hapana’s software-as-service technology driving the Fitstop mobile app, location operations and lead generation efforts.

“We needed a platform that could match our pace and vision, and Hapana’s technology provides the infrastructure and flexibility we need to deliver an exceptional member experience at every location—both in and out of the gym,” Hull explained. “Hapana’s support will help us bring the home of functional fitness to more people; especially as strength and resistance training booms across the industry.”

Hapana’s technology has powered several global fitness brands, including Xponential’s BFT (Body Fit Training) and Club Pilates, as well as KX Pilates, Gold’s Gym, Strong Pilates, UFC Gym, F45, FS8, Vaura, and Air Locker Training. Notably, Hapana raised $17 million this year led by Australian venture capital firms OIF Ventures and Bailador in part to support its expansion plans in the Asia-Pacific (APAC) region and the U.S.

“Fitstop’s remarkable growth is among the fastest we’ve ever seen in the industry,” Hapana CEO Jarron Aizen said. “As they look to break into the U.S. market, we’re excited to provide the platform and technology needed for the next phase of scaling. At Hapana, we always say that we’re ‘for the ambitious only,’ and Fitstop is the embodiment of ambition – proving that with a bold vision comes radical success.”

The post Fitness Franchise Fitstop Taps Hapana to Expand in U.S. appeared first on Athletech News.

Luke Milton, a former professional rugby player from Australia and founder of Training Mate, always found more than just physical value in fitness. “Rugby not only gave me a passion for fitness but also instilled in me a deep appreciation for the camaraderie and team spirit that comes with being part of something bigger than yourself,” he explained. After retiring from the sport, Milton transitioned into personal training with a vision to recreate the sense of connection and support he experienced on the rugby field.

The HIIT classes are 45 minutes of circuit-based interval training with cardio and resistance exercises in a community-oriented format.

“I wanted to create a space that replicated the feeling of support and connection I experienced in sports,” Milton shared.

Since its launch, Training Mate has grown rapidly, with six studios in Los Angeles, two new locations in Dallas, and more planned in cities like Las Vegas, Houston, Plano, and Austin. According to Milton, the brand’s growth has been driven by its unique focus on community.

“People are increasingly looking for more than just a physical challenge—they want to feel connected and supported,” Milton said. “Our unique blend of HIIT training with a social and mental well-being focus has resonated with people, especially in today’s world where social isolation is a concern. We’ve expanded into new markets like Dallas because we’ve seen that this demand for “connection through fitness” is a common theme.”

Community is built into every aspect of Training Mate. “From the moment you walk through the door, you’re welcomed into a friendly, supportive environment,” Milton said.

“Our trainers set the tone, and we use humor and positivity to keep things light, even during the toughest workouts. Each class is structured in a way that encourages interaction between participants. Whether it’s high-fiving your workout buddy after a circuit or chatting during our ‘no shower happy hour’ post-class, we make sure everyone feels included. The result is a sense of belonging that keeps people coming back.”

For Milton, the concept of mateship—an Australian ethos of community and mutual support—was at the heart of Training Mate’s identity. “What set us apart was that fitness wasn’t just about hitting personal goals,” he explained. “You weren’t just working out next to someone—you were supporting them, cheering them on, and being part of a team.”

Milton also highlighted plans to bring the Training Mate experience to even more cities. “We’re opening in Las Vegas, Houston, Plano, and Austin soon,” he shared. “It’s incredibly exciting to see how far we’ve come and how many people we’re able to reach.”

At its core, Training Mate has always been about more than just physical fitness. “Ultimately, I believed fitness should be about feeling good—physically, mentally, and socially,” Milton said. “That’s been our mission from day one, and we’re just getting started.”

The post Bringing Camaraderie to Group Workouts appeared first on Athletech News.

As the longevity movement takes hold, it’s not just infrared saunas, cold plunge and cryotherapy that are making waves.

Wellness-focused Americans are placing a greater emphasis on the things they put into their bodies, whether that be food or supplements. As those in the United States continue to grow weary of the shortcomings of our modern healthcare system, more and more people are coming around to the idea that “food is medicine.”

Amid this backdrop, personalized nutrition has emerged as a new category, one that may help people live better, for longer. 

Athletech News breaks down some of the key players in the personalized nutrition space, including telenutrition, healthy eating apps and new-age supplement companies. 

The Rise of Telenutrition

Eating “healthy” may seem simple on the surface, but the complications and stressors of daily life, a lack of education and individual genetic differences make maintaining proper nutrition much more challenging in practice. 

According to the USDA, more than 100 million Americans are suffering from preventable chronic diseases linked to poor nutrition and physical inactivity. Many Americans don’t know where to start, or how to sort out the complex and oftentimes conflicting dietary advice they’re fed on social media and in news articles. 

Telenutrition – the practice of connecting people with registered dietitians (RDs) through virtual platforms like Zoom – has emerged as one way to help America out of its nutrition-induced health crisis. Investors are highly bullish on space, as are many health experts. 

Earlier this year, Nourish raised $35 million in a Series A funding round, bringing the company’s total funding to $44 million since its inception in 2021.

The New York–based telenutrition startup offers Americans access to RDs through their healthcare plan, drastically lowering the costs of obtaining expert nutrition advice. 

“Our goal is to create a win-win-win for patients, providers, and payers,” said Sam Perkins, co-founder, president and COO of Nourish. “For patients, we unlock access to personalized nutrition care that has historically been limited to a subset that can afford to spend thousands of dollars out-of-pocket. For RDs, we remove the barriers to accepting insurance, enabling them to focus on patients and building their practices rather than administrative tasks and paperwork. For payers, we’re providing access to a high-quality dietitian network and virtual nutrition platform to measure and improve clinical outcomes.”

Nourish is also developing technology to incorporate “food as medicine” into its program, essentially allowing registered dietitians to “prescribe” diets for patients. 

Fay, another startup that connects Americans with RDs covered by their health insurance, raised $20 million in a Series A round announced earlier this year, bringing its total funds raised to $25 million. 

Founded by Sammy Faycurry and Mark Stefanski in 2022, Fay currently has over 1,000 health insurance providers on its platform and is projected to exceed 2,000 by 2025. Registered dietitians on the Fay platform cover more than 30 specialties including eating disorders, diabetes, kidney disease, weight management, gut health and general preventative care. 

“For too long, access to diet and nutrition care has been gate-kept by prohibitively high costs and inability to access RDs who accept insurance,” said Faycurry, who serves as Fay’s CEO. “Fay was born from the belief that everyone deserves access to expert care – allowing the majority of Americans to have easy and convenient access to life-changing nutrition counseling.”

Faycurry, a Harvard Business School grad whose mother and sister are both registered dietitians, believes telenutrition platforms like Fay could hold the key to helping America out of its chronic-disease predicament. 

“This is a critical moment for nutrition in America, as is evidenced by half of adults with one or more preventable conditions linked to eating patterns, changing consumer sentiment around better-for-you products, and increasing use of medications and invasive procedures,” Faycurry told Athletech News. “Demand for help with diet and better nutrition has been surging for a while, with no realistic product in the market that was clinically proven and affordable. We’re excited to be that solution in a market that has needed it for far too long.” 

With the funding, Fay plans to build out its platform with new features, including ones that would make it easier for Americans to obtain healthy food. 

“An example of this is food service delivery integration with our platform,” Faycurry says. 

“This is a critical moment for nutrition in America, as is evidenced by half of adults with one or more preventable conditions linked to eating patterns, changing consumer sentiment around better-for-you products, and increasing use of medications and invasive procedures,” he added. “Demand for help with diet and better nutrition has been surging for a while, with no realistic product in the market that was clinically proven and affordable. We’re excited to be that solution in a market that has needed it for far too long.”

Making Healthy Eating Fun & Accessible

Expert advice on nutrition is important, but so too is motivation and adherence. 

Lifesum, a popular healthy eating platform with over 60 million users worldwide, seeks to make it easy – even fun — for people to make smart food choices. 

Founded in 2013 by tech entrepreneurs with experience in online entertainment, including a former Spotify executive, the app features a slick user interface and offers tools like calorie and macronutrient tracking, meal plan templates and diet plans, and sleep and activity tracking through integrations with Apple Health, Google Fit and Oura. 

“Our north star is to make it easier for people to understand what healthy eating means to them, empowering them to make better choices that allow them to live life to the fullest,” explained Marcus Gners, Lifesum’s co-founder and CIO.

As the longevity movement takes hold, Gners reports that many Lifesum users now view nutrition as a means to improve their overall health and performance rather than just as a way to shed pounds. 

“People still want to manage their weight, but we see an increased interest in our functionality that gives more nuance to the impact nutrition has beyond the standard fueling process,” Gners said. “For example, we see increased interest in the role nutrition can play in improving mental health, athletic performance and sleep.”

In a longevity-focused move, Lifesum acquired Lykon, an at-home biomarker testing company, earlier this year. With the deal, Lifesum users will soon be able to track and monitor their health with at-home biomarker tests, combining those insights with nutrition for a powerful one-two punch. 

Lifesum CEO Markus Falk called the move a “game-changer” for the healthy eating platform.

“Combining biomarkers with innovative technology enables personalized supplements and coaching to truly empower people to take care of their health,” added Lykon founder and CEO Tobias Teuber. “Joining forces with Lifesum allows us to provide consumers with unparalleled insights (into) their health.”

“People still want to manage their weight, but we see an increased interest in our functionality that gives more nuance to the impact nutrition has beyond the standard fueling process,” Gners added. “For example, we see increased interest in the role nutrition can play in improving mental health, athletic performance and sleep.”

Supplement Brands Change the Narrative

Supplements often get a bad rap as overhyped or downright ineffective, but a few innovative brands are looking to alter that perception through the power of personalization. 

Founded in 2017 by Eric Ji Sun Wu and Jahaan Ansari, Gainful is one of the pioneers and market leaders in the personalized supplement and nutrition space. 

After an online quiz where customers are asked information about their background and health goals, Gainful recommends a monthly shipment of products tailored to a user’s unique profile, including protein powder, pre-workout, creatine, fiber, collagen, hydration and greens powder. Gainful customers also get one-on-one access to registered dietitians for further personalized support. 

Dean Kelly, a former Walmart ecommerce exec who took over as Gainful’s CEO in 2023, believes providing a deeply personalized experience is what sets Gainful apart from the many other brands selling protein powders, creatine and pre-workout blends. 

“I view personalization as the feeling that a customer gets at the end of their experience with Gainful that makes them feel as if ‘Gainful is for me,’” Kelly told Athletech News. “And it’s not only because of the products we’re recommending; the way that we talk to you is unique to you. We also bring in expert guidance from real RDs to help our customers with nutrition. It’s completely personalized, so it’s a real person responding to real people with real questions.”

Gainful raised $7.5 million in a Series A round in 2021, which allowed the brand to expand beyond protein and into other supplements. In 2023, it struck a deal with Target to bring its personalized supplement blends into the retail giant’s brick-and-mortar stores. 

Looking ahead, Kelly has said Gainful is looking to raise another $20-30 million so it can make a bigger push into retail and expand its product line into new supplement categories. 

“If you can imagine where we’ll go next, Gainful is all about customization,” Kelly said. “You have a base protein, and then you can start to add Boosts, which might be gut health, menopause, prenatal, postnatal, cognitive, sleep, heart health or joint health. These are all categories we can go into under the umbrella of customization.”

Bioniq, meanwhile, is looking to change the way we take multivitamins. 

The London-based company takes personalization to a new level – users take a blood test and are offered a supplement blend based on those results. (Bioniq also offers users the option of completing a questionnaire instead of a blood test). 

Each uniquely developed Bioniq formula can have up to 120 nutrients. The company leverages a patented algorithm based on blood test data from tens of thousands of people across millions of biochemical data points to support its supplement recommendations. Notably, Bioniq supplements come in a granule form, which the company says enhances absorption compared to traditional pills.

A testament to its approach, Bioniq just raised $15 million in a Series B round led by HV Capital and Unbound. The funding round values the supplement brand at $70 million. 

“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique and fluid. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs.”

This article originally ran in the The Business of Prevention, Recovery & Longevity Report 2024. Download the report now to read more insights into how fitness and wellness brands are making strides in key markets.

The post Can Personalized Nutrition Solve America’s Health Crisis? appeared first on Athletech News.

North Pole Engineering’s RUNN Smart Treadmill Sensor offers a powerful solution for anyone looking to turn their existing treadmill into a fully connected smart treadmill without the high price tag. With a price of $99.99, this innovative device promises to enhance your treadmill sessions by providing accurate data and seamless integration with your favorite fitness apps. Ahead, learn more about what makes RUNN a must-have for fitness enthusiasts.

Unlocking the Full Potential of Your Workout

What sets RUNN apart from traditional treadmill setups is its ability to broadcast real-time data to fitness apps, offering users more detailed insights into their runs. The sensor is factory-calibrated to ensure accuracy within .1 mph at a 5 mph treadmill pace, making it especially useful for treadmills that may have worn parts or are not delivering the speeds they once did. This feature is a game-changer for anyone who wants to improve their running performance or track metrics like cadence and incline during virtual training sessions.

Additionally, when paired with the heartbeatz Connect Apple Watch app, RUNN takes your workout data to the next level by seamlessly integrating your Apple Watch heart rate data into fitness apps. Gone are the days of needing a chest strap for heart rate monitoring—heartbeatz Connect simplifies the process by allowing your Apple Watch to act as a heart rate monitor while also delivering all the treadmill data to your fitness app. This level of integration and convenience makes RUNN an essential device for those looking to optimize their treadmill workouts.

Credit: North Pole Engineering

Durability, Battery Life & Global Accessibility

For users concerned about durability and reliability, the RUNN Smart Treadmill Sensor comes with a 12-month limited warranty, ensuring peace of mind. North Pole Engineering will repair or replace any defective product during this time, a testament to the confidence they have in the quality of their device.

The sensor is also rechargeable using a micro-USB cable and offers up to 15 hours of battery life on a single charge, ensuring it can last through multiple workouts without needing frequent recharging. Whether you live in the United States, Europe, or even South Korea, RUNN ships internationally, making it accessible to a wide range of users.

Why RUNN is a Must-Have for Your Fitness Routine

The RUNN Smart Treadmill Sensor provides an affordable and effective solution for anyone looking to upgrade their treadmill without breaking the bank. Its ease of installation, accurate tracking capabilities, and seamless integration with fitness apps make it an ideal choice for both casual runners and serious athletes. With its heart rate monitoring compatibility, especially with the Apple Watch, RUNN also provides a comprehensive fitness experience that allows users to get the most out of every run.

If you’re someone with an older or less sophisticated treadmill, the RUNN Smart Treadmill Sensor is an excellent investment to help you stay connected, informed, and motivated throughout your fitness journey.

Credit: North Pole Engineering

Credit: North Pole Engineering

Simple Installation and Seamless Integration

One of the standout features of the RUNN Smart Treadmill Sensor is its easy installation process. Within just 5 minutes, you can transform any treadmill into a smart device by attaching the sensor, which uses both ANT+ and Bluetooth connectivity to communicate with fitness apps. This makes RUNN compatible with a wide range of virtual training apps like Zwift, Kinomap, and Rouvy, as well as Garmin devices. Whether you’re using a motorized or non-motorized treadmill, the RUNN sensor provides accurate speed, incline, and cadence tracking, eliminating the need to invest in a new treadmill.

How to Install and Use the RUNN Smart Treadmill Sensor

Installing and using the RUNN Smart Treadmill Sensor is incredibly simple, making it accessible for users of all experience levels. In just a few minutes, you can turn your treadmill into a smart device that tracks your workout data. Here’s a step-by-step guide to get you started:

Installation Process

1. Unbox the Sensor: Start by unboxing the RUNN sensor, which comes with adhesive strips, a micro-USB charging cable, and calibration stickers.
2. Charge the Device: Before installation, ensure the sensor is fully charged using the included micro-USB cable. The sensor’s battery lasts up to 15 hours, so you won’t need to charge it frequently once it’s set up.
3. Attach the Sensor: Locate the treadmill belt and attach the RUNN sensor using the adhesive strips. Place the sensor on the treadmill’s frame, near the running surface. Make sure it’s positioned properly so the sensor can accurately track the belt’s movement.
4. Apply the Calibration Stickers: To ensure the RUNN sensor accurately tracks your speed, cadence, and incline, apply the provided calibration stickers to the treadmill belt as instructed. This allows the sensor to detect movement and provide precise data.
5. Connect via Bluetooth or ANT+: Once installed, the sensor broadcasts data via Bluetooth and ANT+. Connect the RUNN sensor to your preferred fitness app or smart device, such as Zwift, Garmin, or Kinomap.

Using the RUNN Sensor

1. Sync with Fitness Apps: Open your preferred fitness app, such as Zwift or Garmin, and pair the RUNN sensor via Bluetooth or ANT+. The sensor will transmit speed, incline, and cadence in real time, allowing you to track your workout stats and integrate them with virtual training apps.
2. Track Heart Rate with Apple Watch: If you use an Apple Watch, download the heartbeatz Connect app to sync your heart rate data with your fitness app. This eliminates the need for a chest strap and allows you to close your rings while monitoring your workout.
3. Monitor Your Progress: As you run, the sensor will automatically track your speed, cadence, and incline. The data will appear in your chosen app, making it easy to follow along with your progress in real time.

Key Takeaways:

• Simple installation in under five minutes
• ANT+ and Bluetooth connectivity for seamless integration with apps
• Tracks speed, incline, and cadence accurately
• Compatible with Apple Watch through heartbeatz Connect for heart rate monitoring
• Rechargeable battery lasting up to 15 hours
• $99.99 price point, making it an affordable upgrade for any treadmill

The Bottom Line:

The RUNN Smart Treadmill Sensor is a smart investment for anyone looking to enhance their indoor running experience. Whether you’re training for a marathon or simply want to keep track of your fitness metrics, RUNN delivers accurate and actionable data with ease.

The post Product of the week: RUNN Smart Treadmill Sensor appeared first on Athletech News.

Fitness and wellness brands have found immense success on social media platforms like TikTok and Instagram. These digital spaces are not just promotional channels but community hubs, where brands can engage directly with consumers, showcase their products, and embody their values. Here’s a detailed look at some of the top fitness and wellness brands dominating these platforms.

Activewear & Apparel

Alo Yoga 

Alo Yoga has cemented its status as a leading yoga lifestyle brand. It uses social media to build an aspirational wellness community, emphasizing not just stylish and comfortable apparel but also the mental and physical benefits of yoga. Instagram is filled with serene, aesthetically pleasing imagery featuring yoga poses, mindfulness practices, and lifestyle shots that align with the brand’s ethos. On TikTok, Alo shares bite-sized yoga tutorials and wellness tips, often collaborating with fitness influencers to reach a broader audience. This strategic content mix allows the brand to embody a holistic lifestyle, making it more than just an activewear company.

Nike 

Nike’s presence on social media is a testament to its global influence. The brand’s content strategy includes athlete stories, inspirational messages, workout routines, and sneak peeks of upcoming collections. On Instagram, Nike showcases high-quality visuals and compelling narratives around its campaigns, often highlighting diversity and inclusivity in sports. Its TikTok strategy leans towards engaging the younger demographic through quick fitness tutorials, influencer partnerships, and challenges that align with current trends. This multifaceted approach underscores Nike’s positioning as a brand for athletes of all levels, promoting a lifestyle that transcends mere sportswear.

Gymshark 

Gymshark has become synonymous with community-driven fitness. The brand’s social media approach focuses on authenticity, featuring real-life fitness journeys, workout challenges, and motivational content. Gymshark’s strategic use of influencer marketing has solidified its reputation as a brand that understands its audience. By creating content that ranges from gym routines to relatable fitness struggles, Gymshark positions itself as both a lifestyle brand and a supportive fitness community. Its online presence goes beyond product promotion, aiming to empower individuals at every stage of their fitness journey.

On 

Swiss-engineered running brand On has carved a niche with its focus on performance, comfort, and innovation. On’s social media content highlights not only its technologically advanced products but also the experiences of athletes and everyday runners. High-quality visuals, scenic running routes, and stories of endurance are central themes, emphasizing the brand’s commitment to functionality and aesthetics. By aligning its products with active lifestyles and personal achievements, On appeals to a wide range of fitness enthusiasts, from casual runners to professional athletes.

Sweaty Betty 

Sweaty Betty’s approach is all about empowering women through fashion-forward activewear. The brand creates a narrative around fitness as a means to achieve mental and physical strength, not just aesthetics. On Instagram, Sweaty Betty shares a mix of workout routines, styling tips, and community stories that highlight the versatility of its products. By promoting inclusivity and body positivity, the brand has built a loyal following. Its presence on TikTok involves sharing relatable fitness tips and behind-the-scenes looks, aligning with its mission to inspire women to lead active, balanced lives.

Beyond Yoga

Beyond Yoga focuses on comfort and inclusivity, creating apparel designed for all body types. The brand’s social media presence is characterized by an emphasis on self-care, body positivity, and a balanced lifestyle. Instagram serves as a visual extension of its mission, featuring diverse models, motivational quotes, and user-generated content that celebrates individual fitness journeys. By promoting a supportive and nurturing approach to wellness, Beyond Yoga resonates with a wide audience seeking a more mindful fitness experience.

Athleta

Athleta is more than just an activewear brand; it’s a community for women who embrace an active lifestyle. The brand’s social media strategy focuses on highlighting the multifaceted nature of modern women—athletes, mothers, professionals—who balance fitness with their daily lives. Through motivational content, fitness tips, and storytelling, Athleta emphasizes the importance of functionality and comfort in activewear. Its commitment to sustainability and women’s empowerment is also central to its messaging, appealing to consumers who prioritize conscious, purpose-driven brands.

Lululemon

Lululemon has become an icon in the world of activewear, thanks to its blend of fashion, function, and community. Its social media platforms showcase a mix of product highlights, yoga practices, meditation guides, and community stories. By providing high-value content such as fitness classes and wellness discussions, Lululemon positions itself not just as a retailer but as a lifestyle brand that supports holistic health. Its approach to TikTok and Instagram is designed to build a global network of wellness enthusiasts who connect through shared values of mindfulness and physical well-being.

Fabletics

Fabletics leverages its social media to promote activewear that is both stylish and accessible. The brand’s messaging is centered around body positivity, inclusivity, and the belief that fitness should be fun. Instagram serves as a platform for showcasing outfit inspiration, workout challenges, and behind-the-scenes content with co-founder Kate Hudson. Fabletics uses TikTok to engage with the fitness community through trending challenges, influencer partnerships, and relatable fitness content, fostering a sense of inclusivity and motivation.

Fitness Equipment & Digital Fitness Platforms

Zumba

Zumba revolutionizes fitness by combining dance and high-energy workouts, creating a fun and accessible approach to exercise. Its social media presence reflects the brand’s vibrant, inclusive nature, featuring dynamic dance routines, instructor-led challenges, and user-generated content from its global community. Zumba’s focus on enjoyment over traditional fitness techniques has made it a favorite among a wide demographic. The brand seamlessly integrates fitness with entertainment, fostering a strong sense of community that encourages participation from people of all ages and skill levels. By offering both in-person classes and virtual workouts, Zumba continues to thrive as a leading fitness brand that prioritizes movement, joy, and inclusivity.

Obé

Fitness Obé Fitness has embraced the digital fitness revolution, offering a range of live-streamed and on-demand workouts. Their social media channels provide short, high-energy workout clips, behind-the-scenes peeks into classes, and testimonials that highlight the inclusivity of their platform. With its vibrant aesthetic and upbeat content, Obé aims to make fitness accessible, fun, and engaging. By showcasing varied workouts that cater to different fitness levels, Obé Fitness appeals to a broad audience looking for a community-driven approach to at-home fitness.

Tonal

Tonal’s social media strategy is centered around education and motivation. As a leader in smart home gym equipment, Tonal showcases guided workouts, strength training tips, and the benefits of its all-in-one digital weight system. The brand collaborates with athletes and fitness experts to provide credible, expert-driven content that speaks to both fitness enthusiasts and beginners. By highlighting real results and personal stories, Tonal effectively demonstrates how its technology can transform the at-home workout experience.

Peloton

Peloton has built a lifestyle brand that extends beyond fitness equipment. Its social media channels are filled with inspiring stories from its community, live class highlights, and wellness tips. Peloton uses TikTok to engage with a younger demographic through short, impactful workout clips, while Instagram focuses on sharing user experiences and promoting new classes and programs. This community-driven approach reinforces Peloton’s mission to make fitness a shared and enjoyable experience.

Equinox

Equinox represents luxury wellness and high-end fitness. Its social media content reflects the brand’s elite positioning, featuring premium fitness classes, wellness tips, and lifestyle imagery that appeals to a sophisticated audience. The brand emphasizes a holistic approach to fitness, intertwining workouts with elements of mental health, nutrition, and lifestyle. Through curated, high-quality content, Equinox sets itself apart as a leader in the fitness industry, attracting those who seek a comprehensive wellness experience.

Barry’s

Known for its high-intensity workouts, Barry’s uses social media to showcase the energy and results of its fitness routines. The brand frequently features its trainers, workout challenges, and user success stories, creating an environment of motivation and encouragement. Barry’s content is designed to reflect the intensity and camaraderie of its boot camp classes, giving followers a glimpse into its dynamic fitness community.

Dogpound

As a boutique personal training gym with a high-profile clientele, Dogpound’s social media presence emphasizes exclusivity, strength, and personal transformation. The brand shares workout routines, behind-the-scenes training sessions, and motivational clips, promoting a lifestyle centered around fitness excellence. Dogpound’s approach appeals to those looking for a premium, results-driven training experience.

Nutrition & Supplements

Bloom Nutrition

Bloom Nutrition has made waves in the wellness market with its superfood supplements, primarily targeting consumers seeking to improve their daily health routines. Its social media strategy is built around authenticity, featuring user testimonials, daily routines, and influencer collaborations that highlight the practical benefits of its products. Bloom uses TikTok and Instagram to educate audiences on the importance of gut health, energy optimization, and mental clarity, providing approachable solutions for wellness enthusiasts. This educational yet relatable content creates a sense of trust and community among followers, setting the brand apart in the crowded supplements market.

AG1

AG1 by Athletic Greens takes a science-backed approach to health, offering a daily greens supplement designed to support overall wellness. The brand’s social media presence is focused on delivering concise, informative content, from health tips to user success stories, underscoring the product’s comprehensive nature. By collaborating with health professionals and fitness influencers, AG1 positions itself as a credible and reliable source for those looking to optimize their health. Their strategy prioritizes education around wellness and daily nutrition, resonating with an audience that values evidence-based health practices.

Hydrojug

Hydrojug has transformed the concept of hydration into a lifestyle. The brand’s approach on social media involves playful and motivational content, emphasizing the importance of water intake in achieving wellness goals. They frequently partner with fitness influencers who integrate Hydrojug into their routines, making the brand a staple in everyday health practices. By focusing on both functionality and style, Hydrojug successfully engages an audience that views hydration as a key component of their fitness journey.

Alani Nu

Alani Nu’s product lineup includes pre-workout drinks, protein powders, and various supplements aimed at boosting overall wellness. The brand’s social media strategy highlights bright, vibrant content showcasing the products in everyday scenarios. Alani Nu emphasizes the convenience and taste of its supplements, addressing common wellness challenges like fatigue, nutrition gaps, and stress. Collaborations with fitness influencers and wellness advocates reinforce its position as a reliable, results-oriented brand, appealing to consumers who prioritize both health benefits and lifestyle compatibility.

Celsius

Celsius has positioned itself as a leading fitness energy drink, advocating for an active lifestyle fueled by healthy energy. The brand’s social media channels showcase workout routines, motivational content, and practical uses of their drinks for pre- and post-workout support. By focusing on product benefits such as improved endurance and metabolism boost, Celsius appeals to fitness enthusiasts and athletes looking for clean energy solutions. Its emphasis on community engagement and relatable content has built a loyal following that integrates Celsius into their daily fitness routines.

Sakara Life

Sakara Life is known for its organic, plant-based meal programs and wellness products. Their social media presence revolves around holistic health, sharing visually appealing meal presentations, lifestyle tips, and educational content on plant-based nutrition. Sakara’s strategy includes collaborating with health experts and influencers to discuss topics like gut health, mental clarity, and balanced living. This multi-faceted approach not only showcases its product offerings but also positions the brand as a leader in the plant-based wellness movement.

Cymbiotika

Cymbiotika specializes in advanced bioavailable supplements designed to optimize wellness. The brand’s social media content emphasizes education, explaining the science behind its products and the importance of supplementing with essential nutrients. By focusing on high-quality ingredients and cutting-edge formulations, Cymbiotika appeals to health-conscious consumers who seek innovative solutions for their wellness needs. The brand’s collaborations with health professionals and wellness advocates further establish its authority in the supplements market.

Methodology

Methodology provides a meal delivery service focused on nutritious, clean eating. Their social media presence highlights meal prep, seasonal ingredients, and the ease of integrating healthy meals into busy lifestyles. By showcasing the diverse and flavorful options in their meal plans, Methodology promotes the idea that nutritious food can be convenient, delicious, and enjoyable. Their content strategy is tailored to individuals seeking a seamless approach to maintaining a balanced diet, making Methodology a top choice for health-focused consumers.

Seed

Seed positions itself as a microbiome-focused brand, offering probiotics that target gut health. Their social media strategy is heavily education-driven, featuring detailed posts about gut health, the science of probiotics, and user testimonials. By demystifying complex health topics, Seed establishes itself as a trusted authority in the wellness space. Its focus on research, sustainability, and transparency resonates with consumers looking for scientifically validated solutions to support their overall well-being.

JSHealth Vitamins

JSHealth Vitamins, founded by nutritionist Jessica Sepel, centers its social media content around holistic wellness, self-care, and transparency in supplement formulations. Instagram posts and TikTok videos offer guidance on incorporating vitamins into daily routines while addressing common health concerns like energy levels, digestion, and skin health. The brand’s educational content, combined with user testimonials, fosters a sense of community and trust, appealing to individuals who prioritize natural and effective wellness solutions.

Wellness & Health

Oura

Oura is a pioneer in wearable health technology, offering a smart ring that tracks sleep, activity, and readiness. The brand’s social media content educates audiences on the importance of sleep and recovery for overall wellness. Oura often collaborates with athletes, health experts, and lifestyle influencers to showcase how data-driven insights can lead to improved health outcomes. By blending technology with wellness, Oura appeals to consumers interested in a holistic, data-focused approach to optimizing their well-being.

Noom

Noom focuses on behavior change and psychological insights to promote sustainable weight management and healthy lifestyle habits. Their social media channels offer tips on nutrition, mental health, and fitness, supporting their comprehensive program. Noom’s strategy includes sharing user success stories, and reinforcing its credibility as a platform that facilitates real, long-term change. By positioning itself as more than just a diet program, Noom targets consumers looking for a supportive and holistic approach to health.

Hims & Hers

Hims and Hers provide telehealth solutions for various wellness needs, from hair care to mental health. Their social media content is a mix of educational posts, product highlights, and user testimonials, tailored to address common wellness concerns openly and without stigma. By normalizing topics like mental health and skincare, Hims and Hers fosters an inclusive community that prioritizes accessible, personalized wellness solutions. This transparent and supportive messaging appeals to consumers seeking convenience, privacy, and credible information in their wellness journey.

Erewhon

Erewhon is more than a high-end grocery store; it’s a lifestyle brand synonymous with holistic health and premium wellness. The store’s social media presence features health-centric products, nutritional advice, and collaborations with wellness influencers. By highlighting new product launches, curated supplements, and clean eating recipes, Erewhon positions itself as the go-to destination for those who prioritize health, quality, and sustainability in their everyday choices. Its content strategy reflects a commitment to conscious living, making Erewhon a trusted name in the wellness industry.

ARMRA

ARMRA focuses on harnessing the power of colostrum for immune and gut health. Its social media content dives into the science behind colostrum, emphasizing its benefits for the body’s defense systems. By educating consumers on the product’s unique properties and its applications, ARMRA appeals to wellness enthusiasts seeking natural, science-backed solutions for optimizing their health. Collaborations with health professionals and influencers further enhance its credibility, positioning ARMRA as a leader in immune health.

The post The Top Fitness And Wellness Brands on Social Media appeared first on Athletech News.

Fitnessmith, a leading provider of fitness equipment sales and services, has announced the acquisition of Gym Source USA‘s commercial equipment, preventive maintenance, and service divisions. This strategic move strengthens Fitnessmith’s market reach across 47 states, enhancing its position as a top provider in the fitness equipment industry.

Gym Source USA, a reputable name in the fitness sector since 1936, has been a key supplier of commercial fitness equipment and services in 21 states. Its clientele spans multi-family housing complexes, country clubs, municipal centers, schools, universities, and various other commercial facilities. With this acquisition, Fitnessmith aims to build on Gym Source USA’s long-standing legacy and reputation for delivering high-quality products and services.

Michael Scichilone, CEO of Fitnessmith, emphasized the value of the acquisition, stating, “This acquisition significantly enhances our reach and strengthens our position as a leading provider in the industry. We look forward to building upon Gym Source USA’s legacy of excellence and continuing to deliver high-touch service and top-quality fitness equipment to all clients.”

Current Gym Source USA customers will experience a seamless transition to Fitnessmith, with uninterrupted services and continued access to premium fitness equipment. Additionally, Fitnessmith plans to employ select Gym Source USA staff to ensure a smooth transfer of operations and uphold service quality standards.

Deborah McKeever, President of Gym Source USA, expressed confidence in Fitnessmith’s capabilities, highlighting the company’s commitment to maintaining the high level of service and product quality that customers have come to expect. “With Fitnessmith acquiring Gym Source USA’s sales and service divisions, they are now among the largest sales and service providers in the nation,” she added.

The acquisition aligns with Fitnessmith’s goal of offering tailored fitness solutions through partnerships with over 70 manufacturers.

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High-intensity interval training (HIIT) may be great for cardiovascular health and weight loss, but it may also support cognitive health and could reduce the risk of dementia, according to a study published in “Aging and Disease.” 

The study, conducted at the University of Queensland, included 151 healthy seniors aged 65 to 86 who completed a six-month fitness program.

The Method

Each senior was assigned to complete one of three half-hour exercises for three days a week:  balance and stretching, brisk walking on the treadmill, or four HIIT cycles on the treadmill, which consisted of four minutes at 85% to 95% of a person’s maximum heart rate followed by three minutes of rest.

Participants were also tested to determine the function of the hippocampus, a brain region related to learning and memory. Cognitive testing was conducted electronically each month during the intervention and every six months during the follow-up period.

The Long-Term Benefits of HIIT

The researchers discovered that HIIT participants demonstrated positive changes in the hippocampus on repeat testing, with a follow-up study five years later revealing increased cognitive function for those in the HIIT group, even if they stopped doing HIIT. 

Following the conclusion of the study, the researchers propose that the improvement and long-term retention of hippocampal learning ability following HIIT exercise provides a new understanding of how the elderly population can be protected from cognitive decline—and could inform personalized exercise regimens for those at risk.

“This is the first study to our knowledge to identify that a HIIT paradigm for the healthy elderly is suitable and effective at significantly improving and retaining long-term hippocampal-dependent learning, for up to 5 years,” the study’s authors wrote. “Our finding of individualized, exercised-mediated responses of biomarkers as predictors for improved hippocampal functional outcomes offers a quantifiable metric to provide an effective exercise regimen.”

HIIT for Seniors

Robert Marchand, the French cyclist and Guinness World Records holder as the world’s oldest competitive cyclist at age 105, may have been onto something, but active seniors don’t need to break records to reap the benefits of HIIT. Some fitness brands have already leaned into catering to active aging populations, such as Senior Fitness with Meredith, which offers free videos, including a 17-minute HIIT workout. 

The full study can be found here. 

The post HIIT Exercise May Improve Cognitive Health in Seniors, Study Finds appeared first on Athletech News.

Luxury country club operator Life Time and premium boutique fitness franchise Orangetheory are demonstrating strong performance in the high-end fitness sector, despite a growing interest in budget-friendly gyms.

The findings were illustrated in a new report from Placer.ai, a software company leveraging location intelligence and foot traffic insights. 

Overall, the report highlights that the fitness industry continues to thrive and although many consumers are reducing discretionary spending, a significant amount view gym memberships as an “essential indulgence.” 

Here are some highlights from Placer.ai’s report.

Investing in the Member Experience Pays Off for Life Time

Headed by CEO Bahram Akradi, Life Time has a loyal and highly engaged member base, with 86% of its Q2 2024 visits stemming from frequent visitors (such as those who visit the gym at least four times a month). By comparison, value gyms saw 78.3% of similar visits. 

The luxury country club operator has steadily invested in creating a rich experience for its members, from pickleball to personal training, and raised its revenue guidance in August.  

In the second quarter of the year, Life Time saw foot traffic increase by 5.4%, while Orangetheory saw a 7.8% boost compared to 2023. 

Orangetheory is Advancing Tech for Personalized Experience 

For its part, Orangetheory experienced a higher share of casual visits, which Placer.ai attributes to the boutique fitness franchisor’s class pack offering that can be used over a longer period of time. The heart rate-based interval training fitness giant merged with Self Esteem Brands, the parent company of Anytime Fitness, in a major deal earlier this year. 

Unsurprisingly, Life Time and Orangetheory were more likely than budget-friendly gyms to attract those earning $150K+ in Q2. At the same time, value gyms were more apt to draw in fitness enthusiasts with household incomes below $100K. Still, those earning between $100K and $150K are almost as likely to visit a value-focused gym operator, according to Placer.ai’s findings — which is welcome news to high-value, low-price (HVLP) operators. 

Known for its tech-forward approach and integration of wearables, Orangetheory is focusing on providing an ultra-personalized member experience. The boutique fitness franchisor’s co-founder and CEO Dave Long told Athletech News that Orangetheory is working towards enhancing its proprietary technology to offer more prescriptive fitness experiences.

“In our Orange 60 classes, for example, we’ve fine-tuned technology’s role in our heart rate-based interval training, fueling each member’s performance in the studio,” Long told ATN, adding that the brand is also eyeing connected strength equipment and personalized training recommendations through Orangetheory’s mobile app.

The Future of Fitness Looks Bright 

While Orangetheory and Life Time enjoy solid footing, all told, it appears there’s enough fitness pie for everyone. HVLP giants like Crunch Fitness and Planet Fitness continue to entice Gen Z fitness consumers with value pricing and a slew of amenities. Meanwhile, emerging brands such as Chuze Fitness and Retro Fitness have begun charting their expansion plans for the coming years.

One outlier in the booming HVLP space is Equinox-owned Blink Fitness. After voluntarily filing for bankruptcy late this summer, Blink quickly found a stalking horse in U.K.’s PureGym. Considered one of Europe’s top fitness operators, PureGym’s subsidiary Pinnacle US Holdings made a move to acquire the affordable gym brand’s corporate operations and a substantial portion of its locations, primarily in New York and New Jersey. The deal is subject to court approval.

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In this week’s round-up, we’re highlighting the stories people are talking about and the news you might have missed. From quick updates to noteworthy developments, here’s a snapshot of what’s been happening this week in the fitness and wellness industry.

EGYM recently secured a Sourcewell cooperative purchasing contract in the fitness equipment category, allowing the company to expand its offerings to public agencies across North America. 

Sourcewell, a self-funded governmental organization established in 1978, operates a cooperative purchasing program that leverages the collective purchasing power of more than 50,000 participating agencies. EGYM’s Sourcewell contract, awarded after a rigorous request for proposal (RFP) process, ensures compliance with local procurement requirements while delivering value and service. 

This partnership enables public agencies to purchase EGYM’s products through a Sourcewell-vetted, ready-to-use contract, simplifying the public procurement process.

TEREZ, a female-founded brand known for its bold and vibrant activewear, announced a partnership with the NBA. The collaboration – which will launch online on Friday, October 11th – “merges TEREZ’s signature style with the dynamic world of professional basketball, creating a collection that blends fashion and sports in a fresh and empowering way.”

BODYBAR Pilates signed its 100th franchise agreement. This milestone is marked by Sarah Chaves, who initially joined BODYBAR as the brand’s 10th franchise owner and will now expand her presence in the Tampa Bay area with a second studio and will hold the distinction of becoming the brand’s 100^th studio location. 

Iconic fitness brand Gold’s Gym is amping up its North American franchise expansion initiative, adding four new gyms over the summer in new and existing U.S. and Canada markets and increasing its global footprint to more than 180 domestic locations and nearly 400 international locations. The four new franchised gyms are located in Calgary, Alberta (Canada); Loveland, Colorado; Tampa, Florida; and Washington, D.C.

Samsung Electronics announced a partnership with Technogym to launch a new fitness app on Samsung Daily+ platform, expanding the health and wellness services available on Samsung’s 2024 TVs. The app offers personalized fitness routines and accommodates equipment-based and bodyweight exercises for a comprehensive home workout experience.

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Artificial intelligence (AI) is redefining the personal training landscape, offering unprecedented opportunities for efficiency. But in an industry where the human touch is essential, how can trainers assimilate its use, select the right tools, and truly leverage its potential?

To explore this, Athletech News spoke with Kandace Dickson, Chief Marketing Officer at CoachRx & OPEX Fitness, who provided insights into navigating this digital shift.

This conversation has been lightly edited for clarity and length.

Athletech News (ATN): Do you think a percentage of coaches are resisting the use of AI? Why or why not?

Kandace Dickson (KD): Yes. Many coaches worry that AI might make their roles obsolete or diminish the value of their expertise. There’s also concern about de-personalization. Most coaches pride themselves on their personal touch or style and worry that AI might make their services feel impersonal or that AI won’t be able to do things the way they prefer.

ATN: What do you say to a coach who thinks this way?

KD: I absolutely believe that AI is a tool to enhance, not replace, human coaches. It’s a powerful assistant that can handle repetitive and data-intensive tasks, freeing up coaches to focus on what they do best – building strong client relationships and providing personalized guidance and support.

In essence, AI can be used to enhance coaching efficiency, reduce repetitive tasks, and empower coaches to deliver impactful, customized programs with a human touch, rather than instead of.

ATN: How can AI tools like RxBot help coaches save time on program design and other repetitive tasks?

KD: RxBot is an AI Coaching Assistant designed to streamline coaching by automating many tasks. For program design, RxBot quickly generates personalized workout plans based on a client’s data, goals, fitness level, and available equipment. It manages exercise selection, progressions, and periodization, and adjusts programs according to client feedback, drastically reducing time spent on program creation.

The platform simplifies technology use by prompting coaches through a streamlined program design request form, leveraging stored client data such as program history, assessments, and training schedules. Coaches can refine the program by adding specific instructions, and RxBot uses this information to craft tailored, comprehensive plans that align with coaching philosophies and client objectives.

Beyond design, RxBot assists with drafting client communication, analyzing progress data, and serving as a comprehensive knowledge base. This allows coaches to focus on high-value activities like client interactions, consultations, and business growth.

RxBot’s unique strength lies in its expansive knowledge base, developed from over 25 years of OPEX Fitness education. It includes insights from energy system principles to advanced resistance training, nutrition, and relationship-building strategies. Additionally, RxBot accesses broader internet knowledge, providing a well-rounded AI assistant for all coaching needs.

ATN: What other benefits does AI have?

KD: AI offers numerous benefits, with enhanced personalization being one of the most impactful. It can process vast amounts of data to deliver highly personalized recommendations in seconds, learning a coach’s unique style and inspiring innovative design decisions they might not have considered.

AI also identifies client adherence trends and automates reminders and communication, which is extremely valuable for coaches handling large client loads while delivering high-quality services. Improved client adherence leads to better results, enhancing retention and referrals, which are critical for sustaining successful coaching businesses.

Additionally, AI serves as a valuable educational tool for continuous learning or a quick refresher on less familiar topics.

By integrating AI into coaching practices, coaches can overcome time management challenges, scale their businesses more effectively, improve client communication, and efficiently deliver tailored program designs in exercise, nutrition, and lifestyle coaching.

In essence, AI acts like a brilliant, 24/7 colleague, ready to brainstorm, provide insights, and solve complex coaching challenges.

ATN: How can AI impact a coach’s ability to stay relevant and competitive?

KD: Adopting AI is becoming crucial for staying competitive as a fitness coach. Coaches who leverage AI can offer more sophisticated, data-driven services. They can handle larger client loads without sacrificing quality and provide insights and personalization that would be challenging to achieve manually. As clients become more tech-savvy, they’re increasingly expecting the kind of 24/7 support and data-driven insights that AI-enhanced coaching can provide.

ATN: What benefits do the coach’s clients stand to gain?

KD: AI empowers the coach to provide a wider range of services, resources, and education to the client, potentially at a more affordable coaching fee due to increased coach efficiency if the coach decides to go that route. Alternatively, they could provide a more premium high-touch service at a higher price point.

ATN: What steps do you recommend for coaches new to AI?

KD: Here are some tips:

• Start with education. Take advantage of the free resources on our  AI Coaching Hub to understand AI’s capabilities in fitness coaching. Begin with one aspect of your business, like program design or client check-ins, to start implementing AI.
• Use pre-built solutions. Platforms like CoachRx offer AI tools designed specifically for fitness coaches, reducing the learning curve.
• Take a look at CoachRx’s RxBot. Spend a few minutes testing it via a free trial. We’ve set up a few client profiles with “dummy data” to make testing RxBot possible without setting up a client profile.
• Stay updated. The field of AI is evolving rapidly. Regularly revisit the AI Coaching Hub for the latest insights and tips.
• Network with other AI-adopting coaches and share experiences and best practices.

And, check out this free six-day mini-course revealing the Six Most Common Mistakes Coaches Make Using (or Not Using) AI, Plus How To Fix Them!

Remember, the goal is to enhance, not replace, your unique coaching skills. AI should empower you to be an even better coach, not change who you are as a coach.

The post Balancing AI with the Human Touch in Fitness Coaching appeared first on Athletech News.

Better health, better wallet — that’s Tempo’s take on its new partnership with Flex, a Health Savings Accounts (HSA) and Flex Savings Accounts (FSA) solutions provider. The collaboration makes it easier for members of the AI virtual personal training program to use their HSA and FSA dollars, making fitness more accessible.

The fitness company, co-founded in 2015 and led by Moawia Eldeeb, raised $220 million in a Series C in 2021 for its Tempo system. The at-home gym includes smart weights featuring AI-powered sensors that deliver real-time form feedback and use AI and biometric data to create personalized daily workouts.

Tempo’s marketing VP, Raechelle Hoki, said the partnership with Flex has provided a streamlined path for the personal training platform to accept HSA/FSA payments, reducing friction in Tempo’s sales funnel.

Tapping Into a Larger Consumer Base

“Initial tests have shown encouraging improvement to our conversion rate after implementing the Flex payment option,” Hoki said. “We believe this comes not only from being able to offer more payment flexibility to our customers but also from the added credibility that comes from being eligible for these tax-advantaged payment types.”

Flex currently works with over 100 brands, offering two pathways for merchants: Product Verification, which identifies and processes items that are eligible for all (over-the-counter medications, menstrual products and first aid supplies) and Health Check, which is for brands selling dual-use items where items are eligible if they are deemed medically necessary. Flex’s Health Check uses telehealth and healthcare providers to determine if consumers qualify to make purchases that would be covered as medical expenses.

“Tempo is a great example of a wellness brand that can easily tap into a bigger market by expanding its payment options,” Flex CEO and co-founder Sam O’Keefe said. “With the wellness and fitness market booming right now, this is the perfect time for brands like Tempo to win and retain customers who have set money aside for these kinds of services.” 

Democratizing Fitness

It’s the last consumer-friendly move from the smart home gym company, which launched a unique ‘Fitness Refund’ in April (a nod to tax time). During the limited-time promotion, Tempo offered to cover gym cancellation fees in exchange for users signing up for its Tempo Training program. The deal encouraged fitness enthusiasts to look at the bright side of at-home training programs, such as the elimination of a commute to the gym or the need to plan a workout.

Tempo’s partnership with Flex underscores the at-home gym brand’s commitment to accessibility, which Eldeeb noted in an exclusive interview with Athletech News last fall. A former personal trainer, Eldeeb co-founded Tempo while attending Columbia as a computer science major.

“Our mission at Tempo has always been to make personal training and fitness more accessible, and the impact personal training had on my life when I was younger is a big inspiration for that,” he said. “I was born in Egypt and moved to New York City when I was in third grade. My family became homeless when I was in middle school, and the trainers at my local YMCA agreed to train me if I focused on school. It was with their help that I excelled academically and fully understood the impact fitness could have on someone.”

The experience left a significant impression on the Tempo CEO.

“I realized that one-on-one, personalized training and guidance was unattainable for most people, and sought to fill that gap by combining AI and weightlifting to create the only at-home fitness solution with a built-in personal trainer,” Eldeeb continued.

Other Brands Tap HSA/FSA Dollars 

As fitness, wellness and healthcare continue to converge, other leading names in fitness have begun offering HSA/FSA options to find new consumers and make fitness and related areas (like recovery) affordable.

Last fall, recovery technology brand Hyperice teamed with Sika Health, so its suite of wellness brands (such as Hypervolt, Normatec, Venom, Hyperice X and more) can be purchased using HSA/FSA funds.

This year, Mark Wahlberg-backed F45 Training teamed with New York-based telehealth platform Dr. B so F45 members could pay for their functional fitness classes. Dr. B also partnered with Xplor Mariana Tek, BODi and SoulCycle for similar pre-tax dollar coverage to make paying for memberships and classes easier and more accessible.

Better Health for All

Proponents of using pre-tax health savings and spending accounts to pay for fitness and wellness expenses, such as Adam Zeitsiff, chair of the National Health and Fitness Alliance, say it’s a game-changer for Americans.

“We all intuitively know that regular exercise is a vital pillar of a healthy life, and the science backs it up,” Zeitsiff wrote. “Yet, access to fitness facilities, programs, and equipment remains out of reach for many Americans.”

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It’s more likely than not that personal trainers will work with female clients who deal with incontinence issues, which could be an obstacle on their path to the fitness and wellness goals. Recent research supports the belief that solutions are available, and exercise may be one of them.

A recent study led by Stanford Medicine and the University of California, San Francisco, has found that low-impact exercise programs, such as yoga and general stretching, significantly reduce urinary incontinence episodes in older women. The research, published in Annals of Internal Medicine on August 27, provides promising alternatives for women seeking non-pharmacological treatments.

A Underreported & Common Issue

Urinary incontinence affects more than half of middle-aged women and up to 80% of women over 80 and can interfere with daily activities and significantly impact quality of life. The study examined the effects of a 12-week low-impact yoga program and found a 65% reduction in incontinence episodes among participants.

“We were testing the kind of yoga that just about anyone can do, with modifications for different physical abilities,” said Dr. Leslee Subak, chair of obstetrics and gynecology at Stanford Medicine and the study’s senior author. “What I love about it is that it’s safe, inexpensive, doesn’t require a doctor and is accessible wherever you live.”

The research set out to find cost-effective and accessible solutions for a problem that is often stigmatized and underreported. According to Subak, incontinence is mistakenly viewed as an inevitable part of aging, though treatments are available.

“Incontinence is not only common, but it also interferes with people’s lives,” Subak noted. “It takes away independence. Many women avoid staying with their children or grandchildren due to the fear and embarrassment of an accident.”

Study Parameters

The study involved 240 women between the ages of 45 and 90, all experiencing daily incontinence. Participants were divided into two groups: one practicing 16 hatha yoga poses aimed at strengthening the pelvic floor, and the other group performing general stretching and strengthening exercises.

Both groups attended two 90-minute exercise sessions weekly and were asked to practice independently for at least an hour per week.

Both the yoga and the control groups experienced significant improvements. Participants in the yoga group reported an average of 2.3 fewer daily incontinence episodes, while those in the general exercise group saw a reduction of 1.9 episodes per day. These results are comparable to the 30% to 70% improvement rates seen with medications for incontinence, according to the researchers.

Subak emphasized the importance of regular activity, which is good news for fitness professionals who work with this population.

“One of the take-home messages from this study is ‘Be active!’ I’m impressed that exercise did so well and that yoga did so well,” Subak added.

The benefits of physical activity, including yoga, extend beyond managing incontinence. As the study’s lead author, Dr. Alison Huang, professor at UCSF, pointed out, being physically active helps reduce the risk of other health issues, such as falls and bone fractures, which can be exacerbated by conditions like incontinence.

The study was funded by the National Institutes of Health, with contributions from researchers at Yale University and San Francisco State University.

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What’s next for athleisure? If you answered denim, you’re on the right track.

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling demand and the leading players competing in the crowded athleisure wear space. 

Here are some top takeaways from Technavio’s recent global athleisure report and a hint at what’s in store for the future.

Denim Dreams

Just as the pandemic led to an at-home fitness boom, it also drove demand for comfy athleisure wear, which has persisted ever since. However, the market is changing, and fabrics like denim have found a place in athleisure.

Technavio notes that denim makers are increasingly adding athletic elements into their designs, citing Levi Strauss and its research lab dedicated to exploring flexible denim methods. 

It’s a route other brands are taking, like Barbell and its athletic performance denim, leading Technavio to predict that denim athleisure is a growing category with legs. Barbell depicts its denim models actively engaged in yoga, weight lifting and even indoor rock climbing in its engineered-for-comfort jeans.

Sustainability

Consumers are interested in smart fabrics that can keep them comfortable and cool, but the “sustainability generation” (Gen Z) is especially drawn to planet-friendly apparel that is ethically produced. It’s a value that is shared by many brands, like Girlfriend Collective, which creates its activewear from recycled materials, like old plastic water bottles.

While Patagonia is perhaps the most well-known for its sustainability practices, other smaller, up-and-coming brands are also making a name for themselves to appeal to eco-conscious consumers.

Tenere, a conscious luxury activewear brand that launched in 2021, provides its customers with a QR code, revealing a product’s material sourcing and its journey through the supply chain.

Functionality 

Consumers want to be on-trend, but being able to integrate functionality into fabrics is the future. 

With the rising interest in strength training, rucking and other outdoor fitness activities, brands like Omorpho have emerged with gravity sportswear. The Oregon-based startup makes micro-weighted training gear such as vests, shorts, leggings and shirts and closed a $3 million funding round last fall. 

Another functional activewear brand, Tighties, has broken ground with apparel designed to enhance performance and address pain relief, muscle strengthening and active recovery. Launched in 2022, the San Diego-based brand uses the BOA Fit System (known best for its snowboard boots technology) for an adjustable, precise fit. 

“It doesn’t matter if you are an elite performer or an everyday athlete, Tighties works to help you reach your goals,” Tighties founder and CEO  Krystal Gillis told Athletech News. “Based on what you are looking for, we can help add resistance to make your activity more fruitful, or we can help support and subtract from your body ailments. The goal is simple: less pain and more gain.”

Three of Tighties’ initial products are resistance leggings, compression leggings and stabilizer leggings with built-in support, but other activewear offerings are in the pipeline.

“Tighties is a seed that is just starting to bud,” Gillis said. “Part of what I love about this process and our company is all the opportunity that stands before us. I can’t name any specific partnerships at this point, but I can speak to the continuation of our products. Tighties is a whole-body company, and while we are starting in lower body compression, followers should get excited for what’s in store and right around the corner in upper body.”

Fitness & Fashion Meet

Wellness and luxury fashion are also merging, according to Technavio, with brands like Lululemon, Sweaty Betty and Perfect Moment leading the charge.

And what better time than now, with Gen Z and Millennials invested in health and wellness?

Lululemon, the athleisure OG, partnered with Peloton last year on a content licensing arrangement that gives Lululemon Studio members Peloton content on the Mirror. Peloton co-interim CEO Karen Boone recently referenced the deal on the connected fitness company’s Q4 earnings call, stating that it has resulted in low churn and incremental subscription revenue with accretive gross margins for Peloton.

There is also a crossover with high-end lifestyle brands and athleisure. Life Time recently signed Lululemon as its official apparel partner for pickleball and tennis, with Lulu providing athletic apparel to the Life Time community. The brand is also collaborating on special events across Life Time clubs. 

Meanwhile, Pvolve, the low-impact fitness franchise loved by Jennifer Aniston, has deepened its partnership with SoCal-inspired activewear brand Vuori for a nationwide tour and Pvolve-branded Vuori products.

And as celeb-loved Alo Yoga continues to drop new merch, it’s leaned into exclusivity, having launched two invite-only wellness clubs in New York City and Los Angeles for A-listers and influencers, adding to its panache.

Mass Appeal

As popular brands like GymShark begin to penetrate the U.S. market, major apparel companies like Athleta and Old Navy have already heavily invested in athleisure, both of which sell work-appropriate pieces that are suitable for the office as well as the gym at a cost-conscious price point. 

Gone are the days when athleisure and activewear were limited to a couple of racks inside of a store — in recent years, retailers like Kohl’s have increased space for athleisure to meet demand or launched their own line. In 2022, Walmart debuted Love & Sports, while Target launched All in One in 2020, which generated an eye-watering $1 billion in its first year.

Check out ATN’s top activewear brands for Summer 2024 here.

The post The 5 Trends to Watch in Athleisure, Per Report appeared first on Athletech News.

Boardroom, Kevin Durant and Rich Kleiman’s sports and entertainment media brand and 24 Hour Fitness have teamed up to cultivate engagement and create content for community organizations and 24 Hour Fitness members. 

Earlier this month, the two celebrated the new partnership at 24 Hour Fitness in Falls Church, Virginia, where gym members and children gathered for a youth basketball skills academy led by Durant’s father, Wayne Pratt, head coach of AAU organization Team Durant.

The gym chain has close to 300 locations across 11 states in the U.S. 

“Team Durant was established when Kevin [Durant] wanted to give back to the community that helped create his game, and we have always tried to pay that forward to the kids in the DMV area,” Pratt said. “We have a staff that’s been really innovative and proactive, and that’s allowed us to grow and to impact kids far beyond those in our program.”

Upcoming events are in the works that include pro athletes and various sports-centered community organizations, including a clinic with the Brooklyn Aces, a major league pickleball team.  

24 Hour Fitness president and CEO Karl Sanft noted that being able to play on a professional sports team puts fitness into action.  

“Working with a brand like Boardroom, we’re showing that an active lifestyle, coupled with a strong community, is not only great for your health but something members have in common with these amazing athletes: a commitment to being the best they can be,” Sanft said.

Boardroom CEO Kleiman echoed Sanft’s sentiment.

“Sports is at the heart of everything Boardroom does, and the skills you learn as a teammate on the court translate to every aspect of life,” he said. “We’re excited to have begun our partnership with 24 Hour Fitness through this activation with Wayne Pratt and Team Durant, and to continue to work with them to build community in different ways throughout the year.” 

Investing in Members 

The partnership with Boardroom is the latest win for 24 Hour Fitness, as the gym chain undergoes a multi-million dollar modernization project beginning with some of its clubs in the San Francisco Bay area. In the coming years, additional clubs in the Western U.S. region are expected to see similar improvements.

While 24 Hour Fitness gives a refresh to San Fran Bay-area clubs, the gym chain is also rolling out new small group setting fitness formats with SH1FT Fitness —Modus Move and Modus Mobility — which focus on recovery training and longevity.

It’s another way that 24 Hour Fitness is looking to serve its members with best-in-class offerings that deliver real change, said Mike Heim, head of programming and education for 24 Hour Fitness. 

“Longevity training or ‘fitness for life,’ is an area that is far too underserved in group exercise – but it’s incredibly important to us at 24 Hour Fitness,” he added. “Having both of these programs helps our members get the sort of fitness benefits they can enjoy today and for the rest of their lives.”

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Linn Lowes, a Swedish fitness influencer, is a cancer survivor who has millions of inspired followers on social media platforms. Lowes founded the Athli App to encourage her followers to develop a healthier relationship between fitness, nutrition, and wellness.

Lowes grew up in Sweden, where her active lifestyle began early. “As we have a lot of snow during the winter in Sweden, it was almost obvious to me to start snowboarding,” she told ATN. Snowboarding then set the stage for her fitness journey in the gym around 2012. “I saw that all the hard work was starting to pay off. I have always been skinny and had a hard time gaining weight, so I was happy about the results. I realized how everything is connected: what you eat, how you train, how much you rest.”

In 2014, Lowes received a life-changing diagnosis of Lymphoma. “I kicked its ass, and I came back, skinnier and weaker, but that did not stop me. I decided to get my Personal Trainer License and took diet classes to consult in Nutrition. After this, I started my business by helping others take control of their life, health, and happiness.”

Lowes recognized that to grow her business, it was important to use technology strategically. She created the Athli App, owned by Appex Group, Inc. Lowes wanted to target all audiences, from beginners to experienced athletes. “Athli has features that even advanced gym goers can benefit from, such as programming and scheduling their own workouts,” Linn explained.

Athli App offers workout plans for both the gym and home, with more than 20 customizable workout programs. It also has more than 7,000 recipes, including vegan and vegetarian options. Lowes is one of four female trainers on the app.

Ben Katz, the General Manager of Health & Fitness at Appex Group, also called out the importance of hands-on experiences and a data-driven approach to building apps. “In today’s technology businesses there is an abundance of data so you can quickly learn what’s working, what’s not, and make changes accordingly,” Katz told ATN. “By being willing to try new things and following the data you’re quickly able to determine whether your strategy is working.”

The landscape of health and wellness technology is vast and varied. Katz describes it as a “hub & spoke ecosystem” with health trackers at the center, branching out to encompass workouts, nutrition, and general wellness. “Some of my favorite Health & Fitness technologies are Whoop, Garmin watches, FitnessAI, Strava, and Zwift,” he shared, highlighting the importance of tools that provide actionable insights.

To grow an online community, Lowes noted the importance of presence and engagement. “Use your voice and be present even if you’re not there in real life,” she said. “Voiceovers are super important, so the user feels like I am there with them during their workout and beyond.”

The post How Fitness Influencer Linn Lowes of Athli App Built a Thriving Online Community appeared first on Athletech News.

Following a stellar Q2, Life Time is selling 12,000,000 shares of common stock held by the luxury athletic country club operator and certain existing stockholders to the public at $21.75 per share, the proceeds of which will go towards general corporate purposes and possibly debt repayment.

The underwriters in the offering will have a 30-day option to purchase up to an additional 1,800,000 shares of common stock from the selling stockholders, according to the fitness operator. The offering is expected to close Aug. 14, 2024.

Life Time won’t receive any proceeds from the sale of the shares of the common stock by the selling stockholders.

More than a Gym

The high-end fitness and lifestyle operator recently raised its full-year revenue guidance to between $2.56 and $2.59 billion following another strong quarter that saw continued high member engagement and the opening of three new clubs.

On a call with investors earlier this month, Life Time CEO Bahram Akradi noted that the luxury club — brimming with activities from pickleball to personal training — are viewed as more than just a fitness facility or a health club to Life Time members.

“(Life Time) — it’s everything to our members,” he said. “It’s their social place, it’s their beach club, it’s their programs, it’s their network.”

Akradi also pointed out that LifeTime has managed to score such enthusiasm from prospective members that waitlists to join are commonplace, even with higher-than-average monthly dues of $190 per month.

“These results are with zero salespeople in the company,” he told investors. “We’ve told you guys this for the last three years, but maybe now the results speak for themselves: there’s zero promotions. There’s no advertising for the membership.” 

The premium health and wellness operator is also eyeing continued investment in artificial intelligence, having previously partnered with Microsoft to launch L.AI.C, an AI-powered Life Time member companion housed within the Life Time member app. While the AI will first support basic member needs (such as answering simple questions), Life Time plans to eventually use the advanced technology to create a more personalized experience for members. 

While staying on top of the tech game is a priority for Life Time, it’s certainly not forgetting pickleball. The company, which has steadily invested in the beloved sport in recent years and is now the largest owner and operator of permanent pickleball and indoor tennis courts, just filed a patent to develop Ultimate Pickleball, an improved ball that addresses common complaints, such as inconsistency and lack of durability.   

Ultimate Pickleball will first roll out exclusively in Life Time clubs this month and will be used at all Pickleball Classic tournaments before becoming available at Life Time’s racquet sports pro shops and online.

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A recent study published in Stroke has revealed that high-intensity interval training (HIIT) can significantly improve cardiorespiratory fitness in individuals recovering from a stroke. The research, led by a team from McMaster University, compares the effects of 12 weeks of short-interval HIIT with moderate-intensity continuous training (MICT), demonstrating that HIIT offers notable benefits for stroke survivors.

Study Overview

The study involved 82 participants who were at least 6 months post-stroke. The participants, with a mean age of 64.9 years, were randomized into two groups: one undergoing HIIT and the other MICT. Over the course of 12 weeks, the HIIT group participated in sessions that included 10 intervals of 1 minute at 80%-100% heart rate reserve, followed by 1 minute at 30% heart rate reserve. The MICT group engaged in continuous exercise at 40%-60% heart rate reserve for 20 to 30 minutes per session.

The primary outcome measured was V̇O2peak, a key indicator of cardiorespiratory fitness. Secondary outcomes included cardiovascular risk factors such as blood pressure and waist-hip ratio, as well as mobility assessments like the 6-minute walk test and 10-meter gait speed.

The results showed that the HIIT group experienced significantly greater gains in V̇O2peak compared to the MICT group. Specifically, the HIIT participants saw an average increase of 3.52 mL/kg·min in V̇O2peak, compared to a 1.71 mL/kg·min increase in the MICT group. These findings were supported by statistical analyses, with the study noting a significant group-by-time interaction for V̇O2peak at 12 weeks (P=0.004).

The study also found that the participants adhered well to the training protocols, attending 82% of the prescribed sessions. Importantly, no adverse events were reported during the study period, suggesting that HIIT is a safe and effective alternative to MICT for improving cardiorespiratory fitness in post-stroke individuals.

Why This Matters for Fitness Professionals and Gym Owners

This study’s findings have significant implications for fitness professionals and gym owners, particularly those who work with older adults or individuals recovering from health challenges. HIIT has already gained popularity in the fitness industry for its time efficiency and effectiveness in improving cardiovascular health and promoting fat loss. Now, this research underscores its potential as a tool for rehabilitation after being cleared by a doctor, expanding the range of clients who can benefit from HIIT protocols.

For gym owners, incorporating HIIT-based programs tailored to specific populations, such as stroke survivors, can differentiate their services and attract a broader clientele. Given that HIIT was shown to improve cardiorespiratory fitness without adverse effects, it may offer a compelling option for facilities aiming to provide inclusive and diverse fitness options.

Fitness professionals can also take note of the study’s methodology, which utilized short-interval HIIT—a variation that is accessible even to those who may not be able to engage in longer, more intense sessions. This adaptability makes HIIT a versatile option for clients at various fitness levels and with different health needs.

The research led by Dr. Kevin Moncion and colleagues adds to the growing body of evidence supporting HIIT as a beneficial and safe exercise modality. By demonstrating its efficacy in improving cardiorespiratory fitness in post-stroke patients, this study highlights the broader applications of HIIT beyond the general fitness population.

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