The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players
The indoor pickleball franchised signed a multi-year agreement with the racquet sports technology company to launch the AI coaching platform
The Picklr, North America’s fastest-growing indoor pickleball franchise, has announced a multi-year partnership with Wingfield, a leading innovator in racquet sports technology. The collaboration brings AI-powered video and data tracking systems to all Picklr locations, offering members professional-level coaching.
The Wingfield Box, which was co-designed by The Picklr and Wingfield, allows players to capture video highlights, analyze their on-court performance, and access detailed performance metrics from their smartphones. By leveraging AI-driven insights, players can better understand their strengths, identify areas for improvement, and share game highlights with their community.
James Hurlock, Chief Brand Officer at The Picklr, commented on the partnership, “Rather than sourcing an off-the-shelf product, we spent 18 months working with Wingfield to develop a scalable and custom AI offering that we believe to be unrivaled in this space. The Picklr is ‘Where Pros are Made,’ and we are excited to see our community of players excel through world-class innovation.’’
In keeping with The Picklr’s mission to make pro-level tools accessible to everyone, the Wingfield Box will be available at all Picklr locations as part of an AI Coaching Add-On to membership plans. For $29.99 per month, members can access to both Wingfield technology and the ERNE ball machine, an automated ball machine that offers a variety of drills and shots.
As pickleball continues to grow in popularity across North America, The Picklr is integrating innovative technology into the racquet sport. The franchise has sold over 350 clubs nationwide and is focusing on performance insights to encourage member engagement. Other pickleball franchises like PickleRage have also invested in technology, providing built-in video recording and live-streaming capabilities in their facilities. The popularity of such features demonstrates that pickleball enthusiasts are far from just leisure players, but want to improve their game and showcase their skills.
Wingfield’s COO, Jaan Brunken, said of the partnership, “Our goal at Wingfield has always been to elevate the player experience through technology, and this partnership allows us to introduce a new level of performance insights and analytics to pickleball players at scale.”