Club Automation, part of the Daxko family of fitness brands, knows there’s far more

to running a gym or health club than setting up shop with equipment and staff. By leveraging its digital prowess with its human-first approach, the solution has established itself as a robust foundation any fitness business can build itself upon. 

“We’re always on the pulse of what’s next,” said Wendy White, Chief Marketing Officer at Daxko. “By leveraging the latest trends we ensure gyms are positioned ahead of the curve. So while they’re focused on running their business and delivering an exceptional member experience, we’re handling the digital side — making sure they’re seen, heard, and growing.”

Paving a Smooth Road

The days of finding a gym by word of mouth or any other non-digital format are long gone. The gym sign-up experience now takes place almost entirely online. There, Club Automation operates like a savvy guide, helping individuals looking for new memberships reach their destination.

“Think about when someone is searching for a gym online,” said White. “They find a gym with a site that’s easy to navigate, filled with great member reviews, where they can sign up for a membership right away. Maybe they take advantage of a special offer and even book their first class — all in one smooth, hassle-free process. That’s where Club Automation steps in. We’re focused on creating that seamless, end-to-end experience from the first click through to their first visit, and well beyond.”

Club Automation accomplishes this first by putting gyms under a proper spotlight. The Club Automation digital marketing team begins by optimizing a client’s website. Doing so makes sites findable with little to no scrolling or page flipping required. After that, a simplification process takes place where Club Automation turns the site into a “central hub” for both current and potential new members. 

“Signing up, booking classes, you name it— that’s all integrated with the club’s management system for real-time updates,” said White. 

The buck doesn’t stop there, however. Club Automation also prioritizes keeping members engaged even after they sign up. Either with a club-branded mobile app or customized communication campaigns, Club Automation feeds members the right information in a timely fashion, prompting them to stick with their chosen gym. 

Seamless on Both Sides

Club Automation’s end-to-end user experience streamlines the process for both operators and members. There’s a clear connection between ease of use on the operator side and a seamless experience for members — once one aspect clicks, the other naturally follows.

“One of our partners recently said something that really stuck with me,” said White. “They mentioned that if their staff is struggling with clunky systems or unnecessary tasks, their members are going to feel that frustration too — and it’s true. A smooth member experience starts with having well-organized operations in the background that’s not only easy for your members, but for your staff as well.”

Club Automation recognizes the chain reaction begins with the implementation of an efficient software solution and ends with an upgraded member experience. 

“At Club Automation, we help facilities simplify their day-to-day so staff can focus on their members,” said White. “We simplify scheduling, automate billing and give staff the tools they need to focus more on the members and less on the paperwork. It’s all connected. When the gym runs smoothly, the members feel it, and that’s what leads to a better experience for everyone.”

Separation from the Pack

For as forward-thinking as Club Automation is, it isn’t the only software supplier that’s come to understand what an upgraded digital infrastructure can do for fitness brands. Regardless, Club Automation still stands out from the crowd with how closely it works with gyms to not just maintain, but empower their brand identity. 

“We’re a one-stop shop for all things digital — from designing websites to SEO optimization and managing paid ads,” said White. “But it’s not a one-size-fits-all approach. We work with each gym to figure out their specific goals and build a strategy that fits their needs.” 

Club Automation now offers website plugins that connect important features like scheduling, programming, and member login directly to a client’s existing WordPress website. If needed, they can also rebuild the entire site, starting from the gym’s brand identity and goals to create a tailored solution.

Club Automation’s diligence is well-rewarded. The solution reports that on average, operators with the Club Automation platform fully integrated into gym operations, from website to member management, are able to cut down administrative time by 20% and boost lead conversion by 26%.

“One facility told us they’re now saving over $86,000 per month,” said White. “That’s huge for them, not just in terms of savings, but in how they can reinvest those resources into their staff and member experience. It’s stories like that which really show how much of a difference the right system can make.”

The future of fitness may hinge on the ability of gyms to leverage technology while maintaining a personal touch. Club Automation exemplifies this balance, setting a standard for how fitness brands can enhance operations and member engagement. Those who adapt and embrace these changes will lead the way in creating fitness experiences that resonate with the needs of modern consumers.

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report. 

The post Club Automation Balances the Digital and Human-First Approach as a Software Provider appeared first on Athletech News.

Consider the following scenario: Sally has always been a regular member at her gym, working out three times a week. While comfortable, she’s grown a bit bored and is curious about CrossFit. One day, she musters up the courage, visits a nearby CrossFit box, and buys a 20-pack. She’s excited but nervous.

The first few weeks are mediocre — Sally feels intimidated and unsure. She wants to love it but remains dubious. She misses the comfort of her old gym. Her attendance starts to drop, and after 60 days, she decides to return to her old routine. By 90 days, she’s done with CrossFit.

But what if things had gone differently?

Imagine Sally receives a warm welcome text after her first workout, applauding her effort and embracing her into the community. Feeling accepted, her energy is reignited.

Over the next few weeks, constant encouragement, resources and support from the gym keep her motivated. She starts to love CrossFit. She feels connected to the community. She talks about it outside the gym and invites her friends to join. By 90 days, Sally is not only a devoted member, but also one of the gym’s biggest advocates.

Michael Wuest, past CrossFit gym owner and Head of Marketing, SMB at Daxko says when it comes to new members, it really is an “either/or” situation.

“The first 100 days of a new gym membership make or break the trajectory of that member,” he says. “They define how a member feels about the experience and determine how that member will respond and act. Imagine if every member becomes this second version of the story. Gyms, CrossFit boxes and studio owners could have a whole team of ‘ambassadors’ working for the brand organically – and that grows exponentially with each new member.”

Wuest did not come to this conclusion or ah-ha moment overnight. Nor did he build the solution to the problem overnight.

A CrossFit owner of 10 years, once Wuest began realizing the critical nature of the first 100 days, he spent hundreds of hours studying member behavioral patterns and developing a communication and touchpoint strategy to motivate, nurture and retain them. His spreadsheet-based system proved so successful that it was eventually transformed into what is now Daxko’s Zen Planner Engage product.

Zen Planner is a software platform designed specifically for CrossFit boxes, martial arts studios, yoga studios and more and offers member management, scheduling and class management, billing and payments, automated marketing, reporting and analytics and a member-facing mobile app.

The Magic of Purposeful Moments

Wuest’s intensive labor around developing just the right communication delivered at just the right time focused on creating purposeful moments.

“The first step is to define the journey from the perspective of a new member,” he says.  “Imagine yourself in their shoes—what experiences do they go through? As the leader, consider what you want them to experience and how you can curate those moments. If you create impactful and purposeful moments and positive experiences through carefully timed touchpoints during the first 100 days members will keep coming back.”

Wuest explains how the system works.

“In addition to human-to-human interaction, for the first week after each class or workout, new members receive communication via email and text, welcoming them to the gym and offering resources that explain what to expect and how to navigate their new experience.”

The next step, he says, is to provide additional support that continues to progress.

“This includes offering advice on recovery, nutrition and how to get the best results from their workouts,” he explains. “We also set goals, such as attending two to three workouts per week. If a member doesn’t meet this goal, Zen Planner will trigger staff to follow up with a phone call or text to check in and offer encouragement.”

This builds what he calls a “feedback loop,” by which a member’s progress can be monitored and the support and communication adjusted.

Throughout the first few months, Wuest says it’s important to focus on helping members establish healthy habits and achieve their initial goals while reinforcing the member’s connection to the gym.

“This might look like offering a discounted T-shirt, which strengthens their identity as part of the gym community, and – as the member wears the shirt proudly around town – strengthens your exposure as a brand,” he says.

Finally, at around the six-week mark, members are asked to share their experience by leaving a Google or Facebook review.

“Again, this public declaration solidifies their commitment to the gym and serves as strong marketing.”

Sustaining Engagement Beyond Day 100

How does the Zen Planner platform continue to perform after day 100: By facilitating additional member experiences and helping to build a strong, supportive community.

An important component of this is Zen Planner’s unique Campaign Marketplace, which hosts dozens of automated campaigns across multiple verticals.

“The platform essentially has a series of ‘playbooks’ ready to go that are curated specifically for Martial Arts Studios, CrossFit gyms, yoga studios and more,” he says. These are additional programs and experiences that can be offered to members.”

Zen Planner also has built-in triggers to identify the risk of churn.

“If a member starts to falter in their attendance cadence, studio owners are alerted right away so communication and corrective actions can take place,” he says. “

Wuest says this ultimately helps in anticipating and addressing anything that might be disruptive — good or bad — during the member journey.

“Life changes happen,” he says. “A member may get a new job or maybe there is a sudden life-change event. Zen Planner acts as a virtual assistant, helping to track such occurrences and even pre-schedule voicemail drops and log notes so box or studio owners – and the community – can provide support and guidance through these major events.”

Driving Long-Term Success

Wuest says the platform ultimately allows studio and box owners to be proactive and appropriately reactive at just the right times, helping to retain members and freeing up time to focus on growing the business.

“Many of the gyms we work with are single owner operators who love fitness, coaching and are in it to help people, but it’s incredibly difficult for them to scale,” he says. “Their marketing dollars are bootstrapped and there may not be a sound retention strategy in place. This is why we created Zen Planner Engage.”

In the end, that sums up Wuest’s “why.”

“I am in this to help gyms win,” he says. “We are not just another software company. I’ve lived the gym owner’s life and want to help others who walk in those shoes to create thriving and successful businesses.”

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post The Power of the First 100 Days: Cultivating Long-Term Gym Loyalty appeared first on Athletech News.

Nonprofit wellness centers such as YMCAs and JCCs will soon have new tools to help demonstrate the health benefits of their programs, thanks to a partnership between Birmingham-based Daxko and London’s 4GLOBAL.

The two companies announced the integration of their software systems today, which will enable nonprofit organizations to gather data on the health outcomes of their members and present this information to funders.

The partnership aims to address a growing challenge for nonprofit wellness organizations: proving the effectiveness of their services in preventing chronic diseases and improving public health. By combining Daxko’s operations management platform with 4GLOBAL’s data analytics, the integration will generate reports detailing how programs impact conditions like diabetes, heart disease, and cancer.

These reports, known as Social Value Reports, are designed to provide quantifiable evidence of program outcomes, helping nonprofits demonstrate their contributions to public health. For many wellness centers, such evidence is critical in securing continued funding.

Wendy White, chief marketing and partner officer at Daxko, noted that the need for data-backed evidence is becoming increasingly important for nonprofits. “Quantitative proof is crucial for nonprofits—it’s no longer enough to talk about their impact; they have to prove it,” White said.

Nonprofits can use these insights not only to validate their services but also to strengthen grant applications and fundraising efforts. Alexandra Orlando, 4GLOBAL’s vice president for North America, said the partnership brings 4GLOBAL’s social value reporting expertise to United States nonprofits for the first time.

“This collaboration provides nonprofits with a powerful tool to quantify their societal impact,” Orlando said. “It highlights the role these organizations play in improving community health, and these measurable insights will help them strengthen their fundraising efforts.”

The integration offers several practical benefits for nonprofit wellness centers, including data to guide decision-making, clearer reporting for funders, and the ability to track return on investment for programs. Additionally, organizations will be able to identify areas where their programs are having the greatest impact, potentially leading to further strategic growth.

Daxko, founded in 1998, provides technology solutions for the health and fitness industry, serving nearly 19,000 facilities worldwide. 4GLOBAL, known for its DataHub, manages a vast global repository of physical activity data and has worked with organizations across various sectors to improve public health outcomes.

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Daxko, a leading software and integrated payment solutions provider in the health, fitness and wellness industry has teamed up with Edge, an employee-driven growth solution, to offer an integration with Club Automation. 

The sides say the collaboration will boost member engagement, streamline operations and elevate fitness club staff performance to new heights.

Transforming Fitness Club Workflows

The integration allows fitness clubs and centers to automate workflows, connecting in-person member interactions and online feedback. By automatically sending SMS review requests based on member or transaction data, fitness clubs can increase online engagement and enhance visibility to potential members, driving growth and attracting new clients.

According to Daxko chief marketing and partnerships officer Wendy White, the new partnership addresses two significant challenges: retaining members and motivating staff. It’s an area Edge has perfected, boosting member and staff engagement by rewarding personnel for positive customer interactions.

“With Club Automation and Edge, clubs can automate processes that enhance member engagement, club reputation and employee satisfaction,” White says.

An Enhanced Fitness Solution 

The integration also enables gym owners and operators to incentivize staff and reward stellar performance via employee review and recognition tools.

Kylie Bergeson, head of marketing and partnerships at Edge, says the partnership  with Club Automation brings a new level of efficiency and impact to fitness centers.

“By integrating directly with Club Automation, we tap into real-time member data to automate review requests,” Bergeson says. “Highlighting exceptional staff creates a feedback loop that drives continuous improvement. This partnership is about more than just technology—it’s about helping gyms build stronger relationships with their members and teams, ultimately driving growth, loyalty and a standout reputation in the industry.”

Shaping the Future of Fitness Solutions

Club Automation merged with Daxko in 2018. Earlier this year, Daxko appointed Club Automation co-founder Jeff VanDixhorn as its CEO. 

VanDixhorn, who has owned several multi-purpose fitness and racquet sports facilities across three states, recently spoke to Athletech News in an exclusive interview about his vision for Daxko and its embracement of AI.

“There are a lot of eyes on AI, so it’s crucial that the AI solutions we adopt truly deliver value to our customers,” he said. “That’s why we’re leveraging Generative AI to help our customers craft personalized messages for their members, enhancing engagement like never before.”

VanDixhorn added that the company has introduced AI bots across some of its platforms to automate and improve customer interactions, making onboarding smoother.

“This allows our team to focus more on helping our customers succeed and grow,” he continued. “For any software company not considering AI to drive innovation, improve customer service, and streamline operations, they risk falling behind in today’s market.”

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Daxko, a leading software and integrated payments solutions provider in the health, fitness, and wellness industry, recently announced the appointment of Jeff VanDixhorn as its Chief Executive Officer, signaling a new era for the fit tech brand and its flagship fitness club management product, Club Automation.

VanDixhorn’s background is steeped in the fitness industry; having owned numerous multi-purpose fitness and racquet sports facilities in Illinois, Indiana, and Wisconsin, and co-founding Club Automation which was later acquired by Daxko, he is uniquely positioned to continue to build on the company’s success.

Powering nearly 40% of member-based health and wellness organizations, including large clubs, boutique studios, YMCAs, and JCCs, Daxko offers services to 19,000 health and wellness facilities and has served more than 25,000,000 members in 55 countries.

Athletech News sat down with VanDixhorn to get his thoughts on the impact he’d like to have on the industry through Daxko and his new role there.

Athletech News: Can you tell us about your journey from club operator to founder of Club Automation to CEO of Daxko?

Jeff VanDixhorn: I got into the club business in 1995. From the beginning, I loved being able to make an impact on people’s lives. I built out a club group and had good success in growing the business.

About fifteen years ago I started seeing a gap. The industry needed software that went beyond just club operations and focused more on the customer. I wanted to have a bigger impact. I decided to develop a platform with my then-business partner Max Longin.

We built a web-based application called Club Automation that took out the manual work when it came to member and prospect interaction and transactions. It was then acquired by Daxko in 2018, and in due course, I took on the role of Chief Revenue Officer. At that time I  still owned two clubs, and spending time in those facilities was very beneficial. Seeing the industry and business from both sides is important.

After this long sprint of a career, I took a break and went back to my entrepreneurial roots, starting Picklehaus while serving on the Daxko board. A few months ago, I was presented with the opportunity to take on the CEO role and it’s a great fit. The company has a tremendous breadth of impact on health and wellness. I see incredible opportunity here.

ATN: What does Daxko offer that is unique to the market?

JV: A few things. First, we see across all of health and wellness due to the breadth of types of facilities we serve. This gives us the opportunity to get ahead of trends and use best and proven practices.  Second is the investment we’ve made in the industry, and the commitment to offer cutting-edge innovation.

ATN: What trends do you see in the fitness industry when it comes to tech?

JV: A couple. First is the idea of offering a broader ecosystem. It’s necessary and important to offer an open platform that integrates with others in order to serve all the needs of the industry. We’ve spent a lot of time building out our integration ability to this end.

Second, ease of interaction for consumers is a top priority. People manage all parts of their daily lives on their phones, and there is a lot of opportunity for businesses that make this a focus.

ATN: How does Daxko plan to use AI to solve problems for fitness businesses?

JV: We’re fully embracing AI to transform how we support fitness businesses. There are a lot of eyes on AI so it’s crucial that the AI solutions we adopt truly deliver value to our customers. That’s why we’re leveraging Generative AI to help our customers craft personalized messages for their members, enhancing engagement like never before. 

Additionally, we’re exploring AI program recommenders to further personalize member experiences and streamline operations. We’ve introduced AI bots across some of our platforms to automate and improve customer interactions, making their onboarding smoother. This allows our team to focus more on helping our customers succeed and grow. For any software company not considering AI to drive innovation, improve customer service, and streamline operations, they risk falling behind in today’s market.

ATN: What pitfalls fitness clubs should look out for when it comes to using software and tech?

JV: As someone who’s been in the club owner’s shoes, I’ve seen firsthand how hidden costs and overly complex tech systems can throw off your budget and bog down your team. You think you’re getting an all-in-one solution, but then you find out it needs additional systems to actually work right. And of course, data security is huge—you have to make sure any software you use is rock-solid on protecting member info and meets all the privacy rules. Getting these things right is crucial for keeping everything running smoothly and keeping your members’ trust.

ATN: What challenges does Daxko solve for operators?

JV: We solve managing the business from an operational standpoint. We manage billing, staff, programs, offerings, and scheduling all very well.  We do a good job with CRM, driving revenue, attracting new members and facilitating ongoing engagement.

Our platform also serves up a lot of data. The question with data then becomes, what do clubs do with it? So we are working on building behavior triggers and corresponding automated action that impacts the people participating. This will take more of the heavy lifting off of operators and enhance brand loyalty and engagement.

ATN: What overall impact do you want Daxko to have on the health/fitness industry?

JV: We service a significant part of the industry and with that comes a huge responsibility that we don’t take lightly. We are deeply committed to our partners with boots on the ground – those who show up every day and impact people’s lives.

We are inspired to work alongside these people and give them the best tools possible. If we can get members into facilities and provide best-in-class service that drives them to stay, we can improve their physical and mental health and have real human impact. That is what this industry is all about.

The post New Daxko CEO Talks Trends, Human Impact & What’s Next for the Company appeared first on Athletech News.

Daxko, a leading software and integrated payments solution provider for the health, fitness and wellness space, has named Jeff VanDixhorn its new CEO, signaling its next chapter, including a planned expansion into “adjacent markets.”

VanDixhorn, co-founder and former CEO of Club Automation, will lead Daxko’s innovation and growth. He brings 25 years of leadership experience, including the role of club operator, expanding from a single club in 1995 to multi-purpose fitness and racquet sports facilities in Illinois, Indiana and Wisconsin.

“Jeff’s expertise in the health and wellness sector, both as an operator and a software leader, is unmatched,” Travis Pearson and Eli Weiss, co-chairs of Daxko’s board of directors, said in a joint statement. “His leadership, proven track record in building teams and growing businesses and deep customer-centric approach make him the perfect fit to lead Daxko into its next phase of growth.”

Since its inception in 1998, Daxko has grown to serve 40% of member-based health and wellness organizations and has made numerous strategic acquisitions, including Motionsoft, CSI, ReClique, Zen Planner and SugarWOD. The company acquired Club Automation in 2018, at which point VanDixhorn served as Daxko’s chief revenue officer until 2022 before serving on the board of directors.

Reflecting on his many years in the health and fitness industry, VanDixhorn noted that he’s seen the transformative power of life-changing software firsthand.

“At Daxko, our core values are founded on community, and as CEO, I’m committed to strengthening our ties, enhancing our legacy and fostering deeper partnerships,” he said. “With our broad market reach, there’s significant growth potential. I’m dedicated to positioning Daxko to better serve our communities and to expand into adjacent markets.”

Last fall, Daxko partnered with Epifany, a custom online survey builder that helps businesses gather high-quality customer data and feedback. The member-enhancing solution was integrated with Club Automation and allows fitness brands to create tailored questions that target new clients, trial members or lapsed members — all in an effort to receive actionable insights and drive business. 

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Daxko, a software and integrated payments solutions provider for the health, fitness and wellness industry, has joined forces with Epifany, a custom online survey builder that enables businesses to gather high-quality customer data and feedback. 

As a result of the collaboration, Daxko’s member-based fitness clients will benefit from increased member engagement and enhanced business performance via the new integration between Epifany and Club Automation, Daxko’s management solution for member-based fitness businesses.

Custom Surveys

As part of the integration with Club Automation, fitness facilities can use Epifany to create custom surveys and tailor questions to receive actionable insights. For example, a club may create a survey for a specific customer segment and use responses for relevant offers or calls to action. Club Automation users can target surveys to new clients, trial members and even lapsed members to learn about different customers and drive retention and engagement. 

Since survey responses are stored in the Epifany dashboard, fitness businesses can review data and identify member trends or directly engage with member feedback, signaling that their responses are valued and heard. A lead generation tool is also available on the Epifany platform, along with executive-level reports to assist with decision-making.

“We understand that a single, standard survey won’t capture the nuances of diverse user segments,” said Stephen Morgan, executive vice president of business operations at Epifany. “Epifany works closely with our partners to customize and automate surveys to the individual user segments that matter the most to them. Our easy-to-use dashboard helps businesses gather and respond to critical feedback that helps their businesses grow.”

Real Business Insights

Tending to the ever-changing trends in fitness and health is tricky enough, so having deep insight into the minds of members can help transform a business and take it to the next level.     

Using a unique, results-oriented feedback platform, Epifany looks at respondents holistically, recognizing that responses from a first-time club visitor will likely differ from those of a long-time member. This approach is what Epifany says sets it apart from competitors. Instead of a one-size-fits-all model, the business intelligence solution takes into account the nuances of members as it seeks insightful answers.

“Epifany isn’t just another feedback tool; it’s a game-changer for fitness businesses,” said Wendy White, chief marketing and partner officer at Daxko. The software and payments provider has a global approach, serving 55 countries and over 25 million members with its brands such as Zen Planner and SugarWOD.

“This partnership provides our customers with a dynamic solution for gathering critical insights and strengthening their member relationships,” White added.

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An upgraded version of Zen Planner has launched from Daxko, a software and integrated payments solution provider serving the health, fitness and wellness industry.

Aiming to serve common challenges faced by gym owners by focusing on operational improvements, the new version of Zen Planner streamlines the day-to-day operations for those in the industry while boosting business growth and enhancing member experiences.

“Zen Planner empowers gym owners with essential tools for achieving success,” stated Wes Gillette, chief product officer of Daxko. “The new Zen Planner takes it to the next level, helping fitness business owners thrive through easy-to-use lead generation and member engagement, allowing them to focus on what truly matters – delivering exceptional fitness experiences.”

The enhanced Zen Planner highlights include gym management solutions such as class scheduling, member check-ins, automated billing, new member registrations, re-engagement of absent members and membership renewals. Reporting and analytics functionality have also been upgraded, offering financial and member insights. Attracting clients is also a key feature, with Zen Planner offering lead-generating websites and integrated business chat so a business can connect with prospective members across its website, social media and Google My Business.

As for marketing solutions, the new Zen Planner boasts automated campaigns, AI-driven content creation and valuable insights into marketing performance. Members also receive the benefits of a mobile experience, automatic payments and progress training.

Daxko points to a report that showed businesses using automation solutions like Zen Planner experienced a 451% increase in qualified leads, with 63% of companies using marketing automation outperforming competitors.

The post Zen Planner Gets Upgrades To Empower Gym Owners appeared first on Athletech News.

“We are excited to welcome Motionsoft to the Daxko family,” says Ron Lamb, Daxko’s CEO. “Leveraging our shared experience, passion, and commitment to empowering the industry, we will be able to better serve health, fitness, and wellness centers to thrive in a constantly evolving landscape.”

The addition of Motionsoft forms an unrivaled set of end-to-end solutions for local start-ups to global franchises.

“I am thrilled for Motionsoft to join the Daxko mission of powering health and wellness worldwide,” says Al Noshirvani, Motionsoft’s Co-Founder and Chairman. “Joining a like-minded organization led by experienced owners, operators, and fitness professionals, together we will drive the solutions that define our industry now and into the future.”

“I am so excited for what this acquisition means for our customers, as they will have easier access to an unprecedented selection of world-class solutions and services,” added Rick Auletta, Motionsoft’s CEO. 

Daxko will immediately begin preserving, elevating, and integrating the Motionsoft platforms to help club owners and operators reach their full potential in a rapidly evolving landscape.

Daxko is a portfolio company of GI Partners.

Maynard Cooper & Gale served as legal counsel. Financial Technology Partners (“FT Partners”) served as exclusive financial and strategic advisor to Motionsoft and its Board of Directors in this transaction.  Morgan, Lewis & Bockius LLP served as legal counsel to Motionsoft.

About Daxko
Daxko delivers comprehensive technology solutions, integrated payment processing, experienced services and deep insights to all kinds of health and fitness centers—enterprise health clubs, boutique fitness studios, affiliate gyms, campus recreation facilities, integrated wellness centers, YMCAs, and JCCs. Since 1998, the company has grown to serve customers spanning 140 countries, nearly 16,000 facilities, and over 17 million members. To learn more, visit daxko.com.

About Motionsoft
Founded in 2004, Motionsoft is a pioneer in Software-as-a-Service for member-based organizations, providing software and business management services to fitness clubs, corporate fitness facilities, hospital wellness centers, and university recreation centers. Now used by more than 1,200 innovative businesses and 8+ million members, Motionsoft’s software suite includes MoSo, a robust enterprise software solution designed for fitness operators who require custom software and service solutions, MoSoClub, a cloud-based club management software solution for operators and owners in need of a leading packaged software solution. To learn more, visit motionsoft.net. 

About GI Partners
Founded in 2001, GI Partners is a private investment firm based in San Francisco, California. The firm has raised over $21 billion in capital from leading institutional investors around the world to invest in private equity, real estate, and data infrastructure strategies. The private equity team invests primarily in companies in the Healthcare, IT Infrastructure, Services, and Software sectors. The real estate team invests across a broad range of platforms and strategies. The data infrastructure team invests primarily in hard asset infrastructure businesses underpinning the digital economy. For more information on GI Partners and its entire portfolio, please visit www.gipartners.com.

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