Technology has certainly advanced all areas of life, but its reach and impact on the fitness and wellness industry are still in the early stages. It’s an area where leading brands are poised to transform the member experience.

Fit:match may have set out to serve the fashion sector, but the company’s advanced 3D body scanning technology now sees a massive opportunity in fitness. Sensing the increased demand and interest in hyper-personalized health and fitness data, Fit:match and its patented platform are ready to change the gym game.

Using the ultimate trifecta — augmented reality, artificial intelligence and 3D technology — Fit:match allows fitness trainers to quickly obtain and analyze comparative data and insights on the 3D shape of clients, providing them with a visual representation.

“Fit:match creates a digital twin of a person’s size and shape – their physique – which has not been available to the masses until now,” explains marketing director Hillary Littleton. “This opens the door for fitness enthusiasts and athletes to literally look at their body composition, fat and muscle mass, asymmetries and more, which in turn unveils limitless opportunities for trainers and gyms. Imagine being able to show a client who is on a weight loss journey their progress in this way.”

Not only does Fit:match drive engagement with the ultimate personalized experience, but gyms can also use the data to track trends, member needs, upsell or offer merchandise discounts to clients meeting their goals.

“Providing hyper-personalized data that’s different from the gym next door will win,” Littleton points out. “Further, you’ll be the gym that facilitates the best results for members because trainers can be more precise in delivering personalized plans.”

How Tech is Enhancing, Not Replacing, Personal Trainers

As fitness and wellness consumers see emerging technology offering groundbreaking ways to put them on the path to better health, the fitness industry and its dedicated personal trainers need not worry about being replaced. After all, the fitness business has been (and will always be) a people-driven industry, and making personal connections with club members and clients will always be a differentiating factor.

Look no further than Future, a digital personal training platform that has released an AI-driven tool, Assistant Coach, to empower fitness coaches to take their business to the next level. This new function allows coaches to create workout plans and send voice or text messages to clients.

“Future’s AI actually promotes more thoughtful and meaningful human interactions,” Future’s co-founder and CEO Rishi Mandal says. “It allows the coaches to focus on the human relationship and also scaffolds for it, suggesting workouts and insights to the trainer based on what workouts users have liked, personal interests, work and travel plans, times of the day/week you’re most receptive, etc.”

Future’s Assistant Coach trained on tens of millions of text conversations between personal trainers and their clients, along with roughly one million custom workout programs, thereby exceeding general-purpose AI models, such as OpenAI.  

“Large, general-purpose models are great at some things, but are rarely used for high-value use cases,” Mandal explains. “For instance, you wouldn’t let ChatGPT drive your car for you. Instead, we tend to rely on models that are trained on real-world driving data to power-assisted cruise control or self-driving functions. Similarly, Assistant Coach includes specialized AI agents that are built to help interpret a member’s needs, bank a memory about a member, design custom training plans, and so on.” 

While Future’s technology gives personal trainers the ability to not miss a beat, Mandal says the most profound aspect is that it brings coaching, one-on-one expertise and accountability to more consumers than ever before.

Halotherapy Solutions: Pioneering Wellness & Redefining Recovery  

Although the “Gym of the Future” may bring personalized, cutting-edge technology to mind, it should not be overlooked that fitness consumers are also looking for holistic wellness solutions.

Enter Halotherapy Solutions, a wellness brand designed to give fitness and wellness operators a unique therapy and recovery offering. The company has tripled its business since 2021, with CEO Steven Spiro noting that Halotherapy has relished the post-pandemic demand for wellness, ready to serve with its innovative products, such as the HaloSauna.

“With the demand for wellness growing, ‘typical’ wellness facilities began to add more modalities like we offer,” Spiro explains. “Plus, and maybe more significantly, ‘non-traditional’ facilities are evolving to become more ‘wellness centers.’ We’ve seen huge growth in a variety of verticals like spas, gyms, tanning salons, yoga studios, wellness real estate communities, senior living, and more.”

The brand recently launched HaloRestore & Recovery — the first and only series of programs that blend salt therapy with its Restore and Recovery equipment, including popular therapies such as red light, cryotherapy and cold plunge.

Keeping a pulse on the wellness sector, HaloRestore & Recovery was born not just out of necessity, but at the urging of the health and wellness industry. 

“I have been in the Halotherapy space for about a decade and have seen a shift throughout the years,” Halotherapy CRO and program creator Lisa Semerly explains. “The industry has moved into ‘next generation’ salt therapy, stacking or layering multiple modalities together in one unit to customize the guest’s experience while at the same time maximizing the return on investment per square foot for the facility owner. Taking that one step further and keeping pace with the current environment, HaloRestore & Recovery was conceived last year.”

Halotherapy has given operators the ability to offer advanced recovery options while being mindful of space requirements. Perhaps more importantly, it gives fitness operators the chance to truly serve the majority of their members. As Semerly points out, one in every three athletes experiences some form of exercise-induced asthma, making it difficult for members to hit their personal fitness goals.

“If your respiratory system is run down or under attack and you can’t breathe, your workouts are going to be less effective,” Semerly explains. “Salt therapy alone expands the airway for increased lung function and increased oxygen saturation. It helps with muscle endurance and strengthens the abdominal wall for increased lung capacity and oxygenation.”

And, as consumers become increasingly intrigued by holistic wellness therapies, Halotherapy’s newly patented Vitality Booth Plus serves as the ultimate engagement tool for operators. The Vitality Booth Plus is a multi-function chamber that blends salt and red light therapy — a winning wellness combination.

“What makes the Vitality Booth Plus so effective and unique is the science,” Semerly says. “The inspiration behind it came from one of our partners and salt therapy enthusiasts who owned a World Gym. He was looking for a game changer in the fitness space to include red light and salt therapy and understood that red light in the presence of salt crystals creates a far more effective experience for both.”

In addition to aiding recovery and respiration, the Vitality Booth Plus addresses skin health with anti-aging, wrinkle reduction and even weight loss and mood enhancement.

The future looks bright for Halotherapy, especially as consumers become more health-conscious and seek ways to support longevity.

“We learned a lot in a post-COVID world,” Semerly adds. “More and more folks are taking self-care much more seriously. Those who take health and fitness seriously have realized that without a true recovery component, burnout, injury, and less effective workouts are inevitable. Halotherapy will continue to be part of the conversation in the fitness community well into the future.”

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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Noom is adding in-app body scan technology that will help GLP-1 users measure important body composition metrics, track progress, and monitor possible muscle mass loss.

The digital healthcare company partnered with AI and machine learning company Prism Labs to provide the new body scan technology, which uses a smartphone camera.

“GLP-1s are highly effective in driving weight loss, however, much of the weight lost is actually muscle mass,” Noom CEO Geoff Cook said. Last year, Cook was named Noom’s CEO as the platform began its push into the weight loss medication space.

“Our partnership with Prism Labs makes accurate body mapping available to everyone,” Cook continued. “Our Muscle Defense fitness program emphasizes resistance training, and our thousands of high-protein recipes encourage healthy eating, but we needed a simple and accurate way to monitor muscle-mass retention. Now we have it. Now everyone on Noom can gain the body intelligence to live better longer.”

Members record a 10-second body scan video with the Noom app. The AI then analyzes the video, determines precise body composition measurements, and creates a personalized 3D body avatar. Machine-learning software then calculates the user’s body composition and metrics such as body fat percentage, fat mass, waist-to-hip ratio, and lean mass. The data is used to create a comprehensive health report and visualization.  

The new body scan and health report feature will become available to all Noom Healthy Weight and Noom Med subscribers in the coming weeks.

“Noom is an ideal partner because of their focus on using the best technology to empower everyone, everywhere, to live better longer,” Prism Labs CEO Steve Raymond said. “We built our platform to provide anyone with a smartphone with precise, accurate body composition information and health insights that were previously only available using expensive hardware. We’re thrilled to help Noom personalize their programming and empower and motivate their users to take control of their health while making our technology accessible to many millions of people.”

Noom’s New Enterprise Weight Loss Products

Noom has also launched two new pathways for employers to provide their team members with weight loss medications: Noom Med with Smart Rx, a partnership with Waltz Health and Noom Weight with GLP-1 Rx.

Noom Med with Smart Rx offers direct and cost-effective access to GLP-1 medications, where employers can cover the drugs as a supplemental benefit. Noom Weight with GLP-1 Rx, on the other hand, gives employers the option to offer weight loss support in the form of Noom’s behavior change program with the option to receive a discount on non-branded GLP-1 medications, such as the digital healthcare company’s compounded semaglutide product.

Both products will be available to employers in January 2025.

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