Technology has certainly advanced all areas of life, but its reach and impact on the fitness and wellness industry are still in the early stages. It’s an area where leading brands are poised to transform the member experience.

Fit:match may have set out to serve the fashion sector, but the company’s advanced 3D body scanning technology now sees a massive opportunity in fitness. Sensing the increased demand and interest in hyper-personalized health and fitness data, Fit:match and its patented platform are ready to change the gym game.

Using the ultimate trifecta — augmented reality, artificial intelligence and 3D technology — Fit:match allows fitness trainers to quickly obtain and analyze comparative data and insights on the 3D shape of clients, providing them with a visual representation.

“Fit:match creates a digital twin of a person’s size and shape – their physique – which has not been available to the masses until now,” explains marketing director Hillary Littleton. “This opens the door for fitness enthusiasts and athletes to literally look at their body composition, fat and muscle mass, asymmetries and more, which in turn unveils limitless opportunities for trainers and gyms. Imagine being able to show a client who is on a weight loss journey their progress in this way.”

Not only does Fit:match drive engagement with the ultimate personalized experience, but gyms can also use the data to track trends, member needs, upsell or offer merchandise discounts to clients meeting their goals.

“Providing hyper-personalized data that’s different from the gym next door will win,” Littleton points out. “Further, you’ll be the gym that facilitates the best results for members because trainers can be more precise in delivering personalized plans.”

How Tech is Enhancing, Not Replacing, Personal Trainers

As fitness and wellness consumers see emerging technology offering groundbreaking ways to put them on the path to better health, the fitness industry and its dedicated personal trainers need not worry about being replaced. After all, the fitness business has been (and will always be) a people-driven industry, and making personal connections with club members and clients will always be a differentiating factor.

Look no further than Future, a digital personal training platform that has released an AI-driven tool, Assistant Coach, to empower fitness coaches to take their business to the next level. This new function allows coaches to create workout plans and send voice or text messages to clients.

“Future’s AI actually promotes more thoughtful and meaningful human interactions,” Future’s co-founder and CEO Rishi Mandal says. “It allows the coaches to focus on the human relationship and also scaffolds for it, suggesting workouts and insights to the trainer based on what workouts users have liked, personal interests, work and travel plans, times of the day/week you’re most receptive, etc.”

Future’s Assistant Coach trained on tens of millions of text conversations between personal trainers and their clients, along with roughly one million custom workout programs, thereby exceeding general-purpose AI models, such as OpenAI.  

“Large, general-purpose models are great at some things, but are rarely used for high-value use cases,” Mandal explains. “For instance, you wouldn’t let ChatGPT drive your car for you. Instead, we tend to rely on models that are trained on real-world driving data to power-assisted cruise control or self-driving functions. Similarly, Assistant Coach includes specialized AI agents that are built to help interpret a member’s needs, bank a memory about a member, design custom training plans, and so on.” 

While Future’s technology gives personal trainers the ability to not miss a beat, Mandal says the most profound aspect is that it brings coaching, one-on-one expertise and accountability to more consumers than ever before.

Halotherapy Solutions: Pioneering Wellness & Redefining Recovery  

Although the “Gym of the Future” may bring personalized, cutting-edge technology to mind, it should not be overlooked that fitness consumers are also looking for holistic wellness solutions.

Enter Halotherapy Solutions, a wellness brand designed to give fitness and wellness operators a unique therapy and recovery offering. The company has tripled its business since 2021, with CEO Steven Spiro noting that Halotherapy has relished the post-pandemic demand for wellness, ready to serve with its innovative products, such as the HaloSauna.

“With the demand for wellness growing, ‘typical’ wellness facilities began to add more modalities like we offer,” Spiro explains. “Plus, and maybe more significantly, ‘non-traditional’ facilities are evolving to become more ‘wellness centers.’ We’ve seen huge growth in a variety of verticals like spas, gyms, tanning salons, yoga studios, wellness real estate communities, senior living, and more.”

The brand recently launched HaloRestore & Recovery — the first and only series of programs that blend salt therapy with its Restore and Recovery equipment, including popular therapies such as red light, cryotherapy and cold plunge.

Keeping a pulse on the wellness sector, HaloRestore & Recovery was born not just out of necessity, but at the urging of the health and wellness industry. 

“I have been in the Halotherapy space for about a decade and have seen a shift throughout the years,” Halotherapy CRO and program creator Lisa Semerly explains. “The industry has moved into ‘next generation’ salt therapy, stacking or layering multiple modalities together in one unit to customize the guest’s experience while at the same time maximizing the return on investment per square foot for the facility owner. Taking that one step further and keeping pace with the current environment, HaloRestore & Recovery was conceived last year.”

Halotherapy has given operators the ability to offer advanced recovery options while being mindful of space requirements. Perhaps more importantly, it gives fitness operators the chance to truly serve the majority of their members. As Semerly points out, one in every three athletes experiences some form of exercise-induced asthma, making it difficult for members to hit their personal fitness goals.

“If your respiratory system is run down or under attack and you can’t breathe, your workouts are going to be less effective,” Semerly explains. “Salt therapy alone expands the airway for increased lung function and increased oxygen saturation. It helps with muscle endurance and strengthens the abdominal wall for increased lung capacity and oxygenation.”

And, as consumers become increasingly intrigued by holistic wellness therapies, Halotherapy’s newly patented Vitality Booth Plus serves as the ultimate engagement tool for operators. The Vitality Booth Plus is a multi-function chamber that blends salt and red light therapy — a winning wellness combination.

“What makes the Vitality Booth Plus so effective and unique is the science,” Semerly says. “The inspiration behind it came from one of our partners and salt therapy enthusiasts who owned a World Gym. He was looking for a game changer in the fitness space to include red light and salt therapy and understood that red light in the presence of salt crystals creates a far more effective experience for both.”

In addition to aiding recovery and respiration, the Vitality Booth Plus addresses skin health with anti-aging, wrinkle reduction and even weight loss and mood enhancement.

The future looks bright for Halotherapy, especially as consumers become more health-conscious and seek ways to support longevity.

“We learned a lot in a post-COVID world,” Semerly adds. “More and more folks are taking self-care much more seriously. Those who take health and fitness seriously have realized that without a true recovery component, burnout, injury, and less effective workouts are inevitable. Halotherapy will continue to be part of the conversation in the fitness community well into the future.”

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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As a surging element of the health and fitness industry, the boundaries for wellness are not yet defined. Through increased popularity with the public and innovation on behalf of its providers, they’re constantly being expanded. 

But while there’s no established point at the edge of the wellness sector, it’s not without constants. One is Halotherapy Solutions’ presence at the forefront, pushing things further with groundbreaking products that blend different modalities and deliver a unique experience. 

The HaloRed, a booth that combines red light and salt therapy, and HaloCBD, a blend that combines organic CBD with pure pharmaceutical salt, represent two of the brand’s top tools in this regard. While bringing each product to market required significant time and research, their collective success thus far bolsters them as worthy investments. 

One of a Kind Products

Three years into its launch, the HaloRed already stands out as a marquee product, capitalizing on the benefits of salt therapy paired with red light. 

After conducting research with NASA, Halotherapy discovered that salt mixed with red light creates microbursts of red-light energy once refracted off the translucent salt crystals. This creates a greater red-light immersion while the red light also energizes and dries the salt to spur deeper penetration and expansion into the lungs. It’s a coefficient cycle that relays unmatched wellness benefits. 

“The HaloRed is patented,” summed up Steven Spiro, CEO of Halotherapy Solutions. “It’s the only product that synergistically combines Halotherapy or dry salt therapy and red light”

Halotherapy doesn’t just do red light differently, but also to the max. The HaloRed features four wavelengths of red light as well, unlike most medical grade red light therapy which only includes two.

The HaloCBD salt, which can be featured in the HaloRed, delivers the benefits of CBD intake such as lower anxiety, reduced inflammation, improved sleep and breathing without requiring users to consume it through smoke or a vape. Through Aerobic CannaBinoiD Therapy, Halotherapy combines the CBD with salt before dispersing it through the brand’s halogenerators or hand-held devices.

“Both HaloCBD and HaloRed required years of testing to ensure maximum efficacy,” said Spiro. “Getting patents for both required lots of back and forth with the USPTO. It took a lot of perseverance and passion to succeed.”

Word is Getting Out

The unfamiliarity of these cutting-edge products hasn’t stunted their demand either. Halotherapy lists brands such as Equinox, World Gym and Augment as customers already using the aforementioned products and expressing positive results. A few professional sports teams and “lots of” independent gyms or fitness centers round out their satisfied clientele as well. 

“As red light in general has become much more mainstream over the past 3 years, we’ve seen a huge increase in sales for our product,” said Spiro. “While we have a wide portfolio of over 10 product lines, the HaloRed has become our second most popular product after our HaloSauna, though in the fitness industry, it has become our top seller. Gyms love how it integrates with their recovery initiatives and overall improvement in their members’ respiratory stamina.”

Halotherapy Solutions also recently launched several pilot programs for additional top brands in the fitness space. Halotherapy Solutions is eager to report those are off to positive starts as well.

“They are seeing great ROIs already,” said Spiro. “We have tremendous free operational/marketing training as well as excellent marketing collateral to ensure pilot success and further location rollouts. We’re now looking to add more pilot customers as well.”

Building a Bright Future

Halotherapy Solutions understands wellness is a hot commodity right now. Or better yet, the brand understands the fact that its clients know that. 

“We totally agree that wellness is booming in the fitness industry,” said Spiro. “Gyms are realizing that they can be much more successful at attracting new members, getting higher member retention and adding more revenue per member by becoming more of a one-stop shop for wellness.”

The HaloRed has an especially high potential for increased demand given its recovery benefits. It’s a useful tool for anyone who wants to get a sweat in at the gym and then get back for another one as fast as they can. 

“Overall ‘wellness’ is an integrated and holistic contributor to performance and recovery in the gym,” Spiro said. “With additional fitness industry focus on longevity, the HaloRed is important in that regard as well.”

“Wellness in gyms is not a fad or a short-term trend — it will continue to be an integral part of gyms/fitness centers offerings who want to dominate,” he concluded.

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Halotherapy Solutions gives users – and gyms looking to step up their recovery offerings – the best of both worlds when it comes to wellness – salt and sauna, to be exact. 

Halotherapy Solutions’ stand-out product in this regard, the HaloSauna, also known as the HaloIR, is the only product on the market that integrates dry salt and infrared sauna therapy in the same unit, according to the brand. 

“We spent years getting this product custom-engineered and have been selling it for four,” said Steven Spiro, CEO of Halotherapy Solutions. “It brings multiple modalities together synergistically in a relatively small footprint at a very reasonable cost.” 

The HaloSauna separates itself from the pack not just with its unique combination of infrared sauna and salt therapy, but with its high-end utilization of both. The HaloSauna features far infrared light, which emits long-ranged infrared waves so no showers are required, making it the most efficient form of IR. But the full spectrum upgrade is an option.

The HaloSauna takes you on a 5-sensory journey, with its medical-grade chromotherapy, aromatherapy, guided meditation through Bluetooth, the deep warmth of the infrared, and the subtle taste of the salt on your lips. 

The Unique Benefits of Salt x Sauna 

Sauna and salt therapy combine to help with breathing with skin conditions, blood circulation, muscle recovery, pain relief, stress or anxiety relief, detoxification and weight loss.

“A core benefit is to help people breathe better naturally,” said Spiro. “It’s great for those with seasonal allergies, asthma, COPD, and bronchitis. It’s also great for athletes who want to have healthier lungs to help with training, performance and recovery. Another core benefit is helping with skin conditions like psoriasis or eczema since pure pharmaceutical salt is anti-inflammatory and anti-microbial.” 

Importantly, salt and sauna therapy have coefficient effects, making the HaloSauna exponentially beneficial. 

“The combination of the two modalities is synergistic as the heat of the infrared causes the lungs to expand allowing the salt to penetrate and impact a larger surface area,” Sprio explained. “As the pores on the skin open up with the heat, the salt then gets deeper to help with skin inflammation.”

The Wellness ‘Explosion’ 

Halotherapy reports it has tripled its business since 2021. The brand credits that growth to next-gen innovative products like the HaloSauna and the patented Vitality Booth Plus (RLT & Salt), as well as a post-pandemic surge in demand for wellness.

“The best way to describe the growth of these modalities in the last few years is explosive,” said Spiro. “While the pandemic was obviously devastating in so many ways, the one positive result was that individuals became much more aware of the importance of self-care and preventive health. This has been especially true regarding respiratory health, hygiene and immunity — significantly contributing to the dramatic growth of salt therapy.”

The shockwave of this “explosion” has forced health and wellness operators to change the way they think about their business and its offerings. 

“With the demand for wellness growing, ‘typical’ wellness facilities began to add more modalities like we offer,” Spiro added. “Plus, and maybe more significantly, ‘non-traditional’ facilities are evolving to become more ‘wellness centers.’ We’ve seen huge growth in a variety of verticals like spas, gyms, tanning salons, yoga studios, wellness real estate communities, senior living, and more.”

Why Gyms Need Wellness 

By giving members access to in-demand wellness amenities, gym and studio operators open the floodgates for new revenue streams. Through upgraded memberships or other points of access, operators can monetize Halotherapy products in a variety of ways, the brand says.

“If gyms are offering salt therapy, why not have it integrated with the very popular infrared sauna modality,” said Spiro. “If they are providing a sauna experience, why not add salt therapy as part of the experience? They will have happier, healthier customers and they will make more money.”

Gyms that already feature the  HaloSauna and other Halotherapy devices have already seen notable results. 

“​​Based on our participation at IRSHA earlier this year, and the many one-on-one calls from gyms of all sizes since then, we are more convinced than ever that the HaloSauna is a necessary addition for gyms in 2024 and beyond,” said Spiro. “Feedback has been incredible as facilities are telling us they have existing customers coming back more often, and they’ve seen an increase in new customers — both contributing to significant revenue growth.”

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Halotherapy Solutions is going where no health and wellness solution has gone before. 

Looking to give operators the chance to offer a more holistic approach to therapy and recovery, the company recently launched its HaloRestore & Recovery solution. It’s the first and only series of programs merging salt therapy with the company’s complete portfolio of RESTORE and RECOVERY equipment, including red light, cryotherapy and cold plunge.

The solution features Fire & Ice, Vitality Restore, Revive & Rejuvenate and Hyper Restore packages. All carry devices such as the Spectrum Elite Bed, HaloIR & Redlight Tower, Cryo T Cooler, Health Smart Massage Chair and the CyroMed One, just to name a few. Some also include the newly patented Vitality Booth Plus, the world’s first and only multi-function chamber combining salt and red light therapy. 

Meeting Consumer Demands

These steps to establish HaloRestore & Recovery, trailblazing as they are, were requested by the health and wellness industry both from an evolutionary and cost-saving standpoint. 

Lisa Semerly, Halotherapy CRO and creator of the program, did so to give users more advanced recovery options and operators more functionality in their limited spaces.

“I have been in the Halotherapy space for about a decade and have seen a shift throughout the years,” Semerly said. “The industry has moved into ‘next generation’ salt therapy, stacking or layering multiple modalities together in one unit to customize the guest’s experience while at the same time maximizing the return on investment per square foot for the facility owner. Taking that one step further, and keeping pace with the current environment, HaloRestore & Recovery was conceived last year.”

Rarely are gyms given the chance to add a solution that assists such a large percentage of their members. According to Semerly, one in every three athletes experiences some form of exercise-induced bronchoconstriction or exercise-induced asthma. It’s almost impossible for anyone to achieve their fitness goals under such circumstances.

“If your respiratory system is rundown, or under attack and you can’t breathe, your workouts are going to be less effective,” Semerly said. “Salt therapy alone expands the airway for increased lung function, and increased oxygen saturation. It helps with muscle endurance and strengthens the abdominal wall for increased lung capacity and oxygenation.”

This is accomplished as users breathe in kinetically active, microscopic pharmaceutical-grade salt. The salt draws out moisture, mucus, and impurities which kills anything in the airway or skin to alleviate inflammation. This, according to Halotherapy, is the only way to address respiratory health and wellness naturally. It also triggers skin microcirculation and membrane activity.

The salt therapy is “stacked on” other modalities, such as red light therapy, as seen with the Vitality Booth Plus.

The Benefits of Salt Therapy x Red Light 

Red light and salt therapy are a match made in heaven — Halotherapy is harnessing their coefficient benefits with the Vitality Booth Plus, making it a potent user engagement tool for gyms or wellness facilities that results in a cycle of wellness. 

“What makes the Vitality Booth Plus so effective and unique is the science,” Semerly said. “The inspiration behind it came from one of our partners and salt therapy enthusiasts who owned a World Gym. He was looking for a game changer in the fitness space to include red light and salt therapy and understood that red light in the presence of salt crystals creates a far more effective experience for both.”

After conducting research with NASA, the Halotherapy team discovered that adding salt therapy to red light therapy creates microbursts of red-light energy by the billions, as they refract off translucent salt crystals. This results in a greater red-light immersion that encapsulates the skin. Simultaneously, the salt therapy becomes more effective, as the red light energizes and dries the salt which results in deeper penetration and expansion into the lungs.

“In a nutshell, the Vitality Booth Plus not only helps with recovery and respiration, but it addresses skin health by a dual-modal mechanism of action,” Semerly said. “This makes it the most effective red-light therapy and salt therapy in the world.”

The blending of salt and red light therapy assists in anti-aging, wrinkle reduction, weight loss and mood enhancement as well. The booth comes in four different sizes and with a U.V. blue light sanitation system. It was recently issued a “patent” on the effectiveness of red light therapy with salt therapy, making it the most powerful red light therapy in the world.

The Bright Future of Recovery

Semerly only expects demand for Halotherapy’s RESTORE & RECOVERY products to increase as education around recovery does. As it did with many aspects of the health and wellness industry, the COVID-19 pandemic has already played a large role in that. 

“We learned a lot in a post-COVID world,” Semerly noted. “More and more folks are taking self-care much more seriously. Those who take health and fitness seriously have realized that without a true recovery component, burnout, injury, and less effective workouts are inevitable.” 

Salt therapy is “one of the top modalities folks are seeking post-COVID,” Semerly added. “Halotherapy will continue to be part of the conversation in the fitness community well into the future,” she said.

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