All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Finding the right gift for the fitness enthusiast or wellness devotee in your life requires more than a quick scroll—it demands a balance of practicality, innovation, and understanding his unique goals. Whether he’s an elite athlete, a weekend warrior, or someone embracing a healthier lifestyle, the best gifts do more than impress—they enhance his performance, recovery, and overall well-being. From cutting-edge technology to thoughtfully designed gear, these selections for 2024 reflect the latest advancements in fitness and wellness, ensuring they’ll resonate with even the most discerning recipients. Here’s our expertly curated roundup of the best gifts for him this year, even after the holidays.

• 

  alphabeats Mental Training Bundle

  Transform your mental game with alphabeats, the professional training platform now available through Muse’s brain-sensing headband. Used by Olympic athletes and pro teams, alphabeats enhances focus and resilience by adapting your favorite music to your brain activity in real time. Get the complete bundle—Muse 2 headband and 12 months of unlimited access—for $249 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for peak performers. Does he already have a Muse device? Gift a year of alphabeats for only $89 (regular $149).

  Buy now: $249 (Orig. $399) at alphabeats

• 

  Boncharge Infrared Sauna Blanket

  Treat him to the ultimate wellness upgrade with this portable infrared sauna blanket. Designed to deliver detoxifying effects and soothe sore muscles, it transforms any space into a personal spa. Ideal for relaxation and recovery after tough workouts or stressful days, it’s the perfect gift for anyone seeking balance and rejuvenation.

  Buy Now: $699 at Bon Charge

  

  The Momentous Three

  From November 12th through December 2nd, your audience can save 25% sitewide with the code BFCMAFF. Additionally, every purchase over $100 includes a free 5-night Sleep Pack—an ideal way to relax and stay energized throughout the holiday season.

  Buy Now: $97 at Momentous

• 

  Theragun PRO

  Elevate his recovery routine with the Theragun PRO, a top-tier percussive therapy device designed for deep muscle treatment. Ideal for athletes and fitness enthusiasts, it offers customizable speed settings and multiple attachments to target specific muscle groups, aiding in faster recovery and enhanced performance. Its ergonomic design ensures comfortable use, making it a valuable addition to any fitness regimen. Use code NOVEMBER15 at checkout to save 15%.

  Buy Now: $424 (Orig. $499)

• 

  Alo Co-Op Pant

  Upgrade his athleisure collection with the Co-Op Performance Joggers from Alo Yoga. These joggers are crafted from lightweight, water-repellent fabric, making them perfect for both workouts and casual wear. The slim fit and cuffed ankles provide a modern look, while hidden zippered pockets offer secure storage for essentials. Available in multiple colors, they seamlessly blend style and functionality.

  Buy Now: $138 at Alo

• 

  Garmin Forerunner 265

  This GPS smartwatch is a runner’s dream. It tracks workouts, heart rate, sleep, and even has a built-in coaching feature. A must-have for data-driven fitness buffs.

  Buy Now: $350 (Orig. $450)

• 

  Hyperice Venom 2 Back

  Help him recover like a pro with the Hyperice Venom 2 Back, a wearable device combining heat and vibration therapy for targeted muscle relief. Perfect for easing tension, soothing sore muscles, or simply unwinding after a long day, this upgraded version offers an ergonomic fit, adjustable straps, and a sleek touchscreen control for customizable sessions. It’s the ultimate solution for anyone needing quick, effective back pain relief.

  Buy Now: $249 at Hyperice

• 

  BowFlex SelectTech 552 Adjustable Dumbbells

  Elevate his strength training with the BowFlex SelectTech 552 Adjustable Dumbbells. These innovative dumbbells adjust from 5 to 52.5 pounds, replacing the need for 15 sets of weights and saving valuable space. With a simple turn of the dial, he can seamlessly switch between exercises, making workouts more efficient. Durable molding around the metal plates ensures a smooth lift-off and quieter workouts, enhancing the overall training experience.

  Buy Now: $429 at BowFlex

• 

  Nike Metcon 9

  Take his workouts to the next level with the Nike Metcon 9, the ultimate training shoe designed for lifters, cross-trainers, and athletes of all levels. This upgraded version features a larger Hyperlift plate for improved stability during heavy lifts and a rubber rope wrap for enhanced grip during high-intensity training. Sworn by elite athletes, the Metcon 9 remains the gold standard for performance and durability, making it an essential for crushing goals every day.

  Buy Now: $150 at Nike

• 

  Hydro Flask 32-Ounce Wide Mouth Bottle

  Keep him hydrated during workouts with this double-insulated water bottle that keeps drinks cold for up to 24 hours. Bonus: It’s durable and comes in sleek colors.

  Buy Now: $45 at Hydro Flask

• 

  Apple AirPods Max

  Give the gift of premium sound with the Apple AirPods Max, designed to deliver immersive audio and unmatched comfort. With features like Active Noise Cancellation, spatial audio, and a breathable knit mesh canopy, these headphones are ideal for workouts, workdays, or unwinding at home. Boasting up to 20 hours of battery life, they’re perfect for enjoying music, podcasts, or calls without interruption, making them a standout gift for tech and audio lovers alike.

  Buy Now: $549 at Apple

• 

  Echelon Row-S Smart Rower

  Rowing is one of the best full-body workouts, and this smart rower offers live and on-demand classes for an immersive experience. It’s compact and perfect for home gyms.

  Buy Now: $1,000 (Orig. $1,799) at Echelon

• 

  Rhone Reign Long-Sleeve Tee

  Made with anti-odor and moisture-wicking technology, this lightweight tee is perfect for any workout or recovery day. Its sleek design ensures it’s just as good for casual outings.

  Buy Now: $78 at Rhone

The post The Best Gifts for Him 2024: Post-Holiday Picks for Active Men appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Finding the perfect gift can be a balancing act—especially for wellness and fitness enthusiasts. Whether she’s all about staying active, practicing mindfulness, or indulging in a little self-care, thoughtful gifts that support her well-being and goals are bound to impress. From high-performance activewear to soothing self-care essentials, we’ve curated a list of the best gifts for her in 2024 that show you understand and support her lifestyle. Here’s everything you need to keep her inspired, relaxed, and ready to take on the new year.

1. 

   alphabeats Mental Training Bundle

   Elevate her mental fitness with alphabeats, the professional-grade training platform now accessible through Muse’s brain-sensing headband. Trusted by Olympic athletes and pro teams, alphabeats enhances focus and resilience by adapting her favorite music to her brain activity in real time. Get the complete bundle—including the Muse 2 headband and 12 months of unlimited access—for just $249 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for active women striving to thrive in all aspects of life. Already have a Muse device? Gift her a year of alphabeats for just $89 (regular $149).

   Buy now: $249 (Orig. $399) at alphabeats

2. 

   Tavi High-Waisted 7/8 Leggings

   These Tavi leggings are more than just a pair of workout bottoms—they’re a style staple with performance in mind. Crafted from high-compression fabric that moves with you, they provide a flattering fit and durable support for every type of workout. A gift that she’ll love wearing both in and out of the gym.

   Buy Now: $92 at TAVI Active

3. 

   Boncharge Infrared Sauna Blanket

   Give the gift of wellness with this portable infrared sauna blanket. Known for its detoxifying and muscle-soothing benefits, it provides an at-home spa experience, making it perfect for relaxation and recovery sessions after intense workouts or long days.

   Buy Now: $699 at Bon Charge

4. 

   HigherDose Red Light Face Mask

   Red light therapy has never been easier or more stylish. This face mask enhances skin health by reducing inflammation and promoting collagen production, making it a thoughtful gift for anyone interested in wellness and skincare.

   Buy Now: $349 at HigherDose

5. 

   Stanley Quencher H2.0 Flowstate Tumbler

   This trendy tumbler keeps drinks cold for hours, making it a hydration essential. Its easy-carry handle and leak-resistant design make it perfect for gym sessions, road trips, or just staying hydrated on the go.

   Buy Now: $45 at Stanley

6. 

   Oura Ring Gen3 Horizon

   With its sleek design and advanced health-tracking capabilities, the Oura Ring is a top choice for anyone committed to improving sleep, managing stress, and optimizing activity levels. It’s a gift that combines luxury with cutting-edge wellness tech.

   Buy Now: $299 at Oura

7. 

   Heat Healer Activated Lymphatic Onesie

   This high-tech onesie is designed for lymphatic health, improving circulation, and boosting recovery. Ideal for wellness lovers, this unique gift makes self-care easy and efficient, right from the comfort of your home.

   Buy Now: $150 at Heat Healer

8. 

   Tracy Anderson Classic TA Shrug

   Perfect for both workouts and layering on chillier days, this stylish shrug is a versatile piece that can elevate any fitness wardrobe. It’s a thoughtful gift for fashion-forward individuals who prioritize both style and function.

   Buy Now: $125 at Tracy Anderson

9. 

   Omorpho G-Vest

   Weighted yet stylish, the Omorpho G-Vest uses microload technology to enhance workouts without compromising comfort. It’s a great gift for fitness enthusiasts looking to level up their training sessions.

   Buy Now: $279 at Omorpho

10. 

    Lunya Washable Silk Travel Pillow

    This silk travel pillow adds a touch of luxury to any journey, ensuring restful sleep and reducing skin irritation. A thoughtful gift for frequent travelers or those who value quality rest.

    Buy Now: $128 at Lunya

11. 

    ClassPass Gift Card

    ClassPass opens up a world of fitness possibilities, offering access to numerous studios and classes. This gift is perfect for someone looking to explore new workouts or reinvigorate their fitness routine.

    Buy Now: $100 at ClassPass

12. 

    UGG Tazz Slippers

    Combining style and cozy comfort, these slippers make the perfect gift for winter lounging. With a durable sole, they’re great for quick outdoor errands, adding versatility to a staple of home comfort.

    Buy Now: $130 at UGG

13. 

    Adanola Seamless Long Sleeve Full Zip Top

    This sleek top is the perfect mix of comfort and support, great for both workouts and everyday wear. It’s a stylish and functional addition to any active wardrobe, making it a versatile gift for fitness lovers.

    Buy Now: $96 at Adanola

14. 

    Parachute Cozy Knit Robe

    This ultra-soft robe feels like a warm hug, offering relaxation after a long day. It’s the perfect gift for anyone who enjoys winding down in style.

    Buy Now: $179 at Parachute

15. 

    Homesick Evening Unwind Candle

    This calming candle is crafted to help de-stress and relax, filling any space with soothing aromas. It’s a lovely gift for anyone who appreciates a peaceful ambiance in their self-care routine.

    Buy Now: $30 at Homesick Candles

16. 

    Alo Yoga Warrior Mat

    Known for its extra cushion and grip, this yoga mat is ideal for everything from intense workouts to meditation sessions. It’s a gift that shows you care about their comfort and wellness journey.

    Buy Now: $89 at Alo

17. 

    Therabody RecoveryAir JetBoots

    These compression boots offer targeted recovery, improving circulation and reducing muscle soreness. They’re a great gift for athletes or anyone looking to enhance their post-workout recovery.

    Buy Now: $799 at Therabody

18. 

    Recess Pickleball Go-To Gift Set

    Pickleball is having a moment, and this set is perfect for both beginners and pros alike. It’s a fun gift that encourages an active lifestyle and time outdoors.

    Buy Now: $168 at Recess Pickeball

19. 

    Bearaby The Napper Weighted Blanket

    Weighted blankets are known for promoting relaxation and improving sleep quality. This one, with its chic knit design, makes a cozy gift for anyone who values restful nights and stress relief.

    Buy Now: $179 at Bearaby

20. 

    WTHN Body Cupping Kit

    Bring the spa experience home with this cupping kit, designed to help with muscle recovery and tension relief. It’s a unique and thoughtful gift for anyone who prioritizes body care.

    Buy Now: $68 at Revolve

21. 

    Barefoot Dreams CozyChic 3-Pair Sock Set

    Soft, warm, and perfect for lounging, these cozy socks make a wonderful stocking stuffer. They’re a small luxury that adds a big dose of comfort to winter days.

    Buy Now: $58 at Barefoot Dreams

22. 

    The Skinny Confidential Mouth Tape

    Promoting better sleep through nose breathing, this mouth tape is a surprising gift for those looking to improve their sleep quality and health. It’s a small but impactful addition to any wellness routine.

    Buy Now: $35 at Revolve

23. 

    Vitruvi Cloud Humidifier

    This sleek humidifier creates an optimal home environment by adding moisture to the air, perfect for dry winter months. It’s a gift that shows care for their comfort and respiratory health.

    Buy Now: $229 at Revolve

24. 

    The Beast Mini Blender

    Compact and powerful, this blender is perfect for on-the-go smoothies and shakes. It’s an ideal gift for health-conscious friends who love starting the day with a nutritious boost.

    Buy Now: $99 at Beast

25. 

    On Women’s Cloudnova 2 Shoes

    These sleek, supportive sneakers make a stylish yet practical gift. They’re perfect for anyone looking for a comfortable pair for walking, workouts, or everyday wear.

    Buy Now: $160 at Dick’s Sporting Goods

26. 

    Owala FreeSip Water Bottle

    With a built-in straw and easy grip, this water bottle is ideal for workouts and on-the-go hydration. It’s a functional yet stylish gift that encourages better hydration habits.

    Buy Now: $38 at Dick’s Sporting Goods

27. 

    The North Face Nuptse Short Jacket

    Warm, durable, and stylish, this puffer jacket is a must-have for cold weather. It’s a thoughtful gift that keeps them cozy and fashionable through winter.

    Buy Now: $280 at The North Face

28. 

    HoMedics 3D Shiatsu Body Massager with Heat

    This at-home massager provides soothing relief with Shiatsu massage and heat, perfect for unwinding after a long day. It’s a gift that promotes relaxation and self-care.

    Buy Now: $50 at Homedics

29. 

    FaceGym Full Face Sculpt Kit

    For anyone interested in skincare and facial fitness, this sculpt kit is a unique and effective way to tone and lift. It’s a gift that adds a touch of luxury and rejuvenation to their routine.

    Buy Now: $75 at Sephora

30. 

    Dieux Forever Eye Mask

    Reusable and luxurious, this eye mask is ideal for reducing puffiness and hydrating the delicate under-eye area. It’s a small but thoughtful gift for skincare enthusiasts.

    Buy Now: $25 at Sephora

31. 

    ProsourceFit Acupressure Mat and Pillow Set

    This acupressure set offers targeted relief for muscle soreness and tension, perfect for anyone who needs to unwind. It’s a wellness gift that brings relaxation and recovery into their daily routine.

    Buy Now: $30 at Prosourcefit

32. 

    P.volve Essentials Bundle

    This workout bundle includes everything needed for an effective, low-impact fitness routine. It’s an ideal gift for someone looking to elevate their at-home workouts.

    Buy Now: $350 at Pvolve

33. 

    Alo Yoga 2024 Advent Calendar

    Filled with mini self-care surprises, this advent calendar makes the countdown to the holidays even more exciting. It’s a unique and fun gift for those who love trying new wellness products.

    Buy Now: $175 at Alo

34. 

    OffCourt Gym Bag Kit

    This compact gym bag kit includes essentials like deodorant, body spray, and cleansing wipes, perfect for post-workout refresh. It’s a practical gift for fitness lovers who appreciate convenience.

    Buy Now: $31 at OffCourt

35. 

    Bose QuietComfort Ultra Headphones

    These noise-canceling headphones are perfect for immersive workouts, travel, or relaxation. A high-quality gift that helps them focus on their fitness or enjoy peaceful downtime.

    Buy Now: $429 at Bose

36. 

    OSEA Body Glow Trio

    This body care set includes oils that nourish and illuminate the skin, ideal for creating a spa-like experience at home. It’s a luxurious gift that adds a glow to any self-care routine.

    Buy Now: $98 at OSEA

37. 

    BÉIS The Sport Duffle

    This sleek duffle is the ultimate carry-all for active days. With compartments for everything from shoes to a water bottle, it’s a thoughtful gift for anyone who likes to stay organized on the go, whether heading to the gym, on a weekend getaway, or on a daily commute.

    Buy Now: $88 at BÉIS Travel

The post The Best Gifts for Her 2024 — Shop Post-Holiday Deals appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Wellness is more than a trend—it’s a lifestyle that many of us are embracing, and what better way to support that journey than with a thoughtful gift? Whether you’re shopping for a loved one who’s a self-care enthusiast or someone who just needs a little extra relaxation, these wellness gifts are designed to elevate daily routines. From stress-relieving gadgets like the Sensate to calming aromatherapy diffusers, here’s our list of the best wellness gifts of 2024 to bring some comfort, calm, and care to anyone’s life.

The Best Wellness Gifts 2024

• 

  Kineon Move+ Pro

  The Kineon MOVE+ Pro is an advanced red light therapy device designed to alleviate joint pain and promote tissue healing. Combining deep red LED and infrared laser light, it delivers targeted therapy to joints and muscles, enhancing blood flow and cellular energy production. Its portable, hands-free design allows for convenient use, providing significant pain relief without the high costs associated with traditional treatments. With over 25,000 satisfied users, the MOVE+ Pro is a trusted solution for those seeking effective pain management and accelerated recovery.

  Buy Now: $349 (Orig. $699)

  

  Bon Charge Infrared Sauna Blanket

  This portable infrared sauna blanket brings the benefits of heat therapy straight to your home, enhancing circulation, supporting detoxification, and soothing muscles. It’s the perfect wellness gift for anyone seeking relaxation and recovery in their daily routine.

  Buy Now: $699 at Bon Charge

  

  LARQ Bottle PureVis 2

  The LARQ self-cleaning water bottle is a game-changer for anyone who wants pure, fresh water on the go. UV-C LED technology eliminates up to 99.9999% of bacteria and viruses, keeping the bottle odor-free. Plus, it’s vacuum-insulated, keeping drinks cold for 24 hours or hot for 12 hours. It’s sleek, convenient, and easy to use.

  Buy Now: $109 at LARQ

• 

  Bearaby Cotton Napper Weighted Blanket (10 Pounds)

  Known for its breathable, organic cotton material, Bearaby’s weighted blanket provides deep pressure stimulation, helping to improve sleep quality and reduce anxiety. Available in various colors and weights, this blanket is both therapeutic and beautiful, making it a perfect gift for relaxation.

  Buy Now: $179 at Bearaby

• 

  Vitruvi Stone Diffuser

  The Vitruvi Stone Diffuser combines minimalist design with aromatherapy benefits. It diffuses essential oils to create a soothing atmosphere. A stylish addition to any home, this diffuser is ideal for someone looking to elevate their space with calming scents like lavender or eucalyptus.

  Buy Now: $123 at Vitruvi

• 

  Therabody Wave Roller

  This vibrating foam roller offers therapeutic massage for relaxation, making it ideal for anyone needing gentle relief from muscle tension. With multiple vibration settings, it’s perfect for unwinding after a long day or providing soothing self-care at home.

  Buy Now: $149 at Therabody

• 

  Felix Gray Blue Light Blocking Glasses

  Felix Gray’s blue light glasses reduce digital eye strain, making them an ideal gift for people who spend long hours on screens. Designed with style and functionality, these glasses help protect eye health and support better sleep, perfect for anyone working from home or frequently using digital devices.

  Buy Now: $98 at Felix Gray

• 

  2024 Alo Advent Calendar

  The 2024 Alo Advent Calendar is the ultimate gift that keeps on giving! With 24 days of beauty, wellness, and style essentials, it’s packed with best-sellers like the Magnesium Reset Spray, paraffin-free candles, vitamin gel shots, and hair accessories. This calendar offers the perfect way to experience mind-body wellness daily—whether as a gift for someone special or a treat for yourself.

  Buy Now: $250 at Alo

• 

  Calm App Subscription

  With a subscription to Calm, users gain access to guided meditations, sleep stories, and relaxing soundscapes. Ideal for beginners or seasoned meditators, this app makes it easy to incorporate mindfulness into daily life and is a valuable gift for reducing stress and improving focus.

  Buy Now: $70 at Calm

• 

  Blissy Mulberry Silk Pillowcase

  Known for its gentle, friction-reducing material, the Blissy silk pillowcase helps prevent wrinkles and keeps hair smooth, making it ideal for beauty and wellness enthusiasts. Silk pillowcases are hypoallergenic and naturally cooling, offering a touch of luxury that benefits both skin and hair health.

  Buy Now: $56 at Blissy

• 

  Manduka PRO Yoga Mat 6mm

  With its ultra-dense cushioning, this mat provides excellent support for joints during various poses. Its closed-cell surface prevents moisture and bacteria buildup, ensuring a hygienic practice environment. Backed by a lifetime guarantee, the Manduka PRO is designed to withstand years of use without peeling, fading, or flaking. This mat is ideal for both beginners and seasoned practitioners aiming to enhance their yoga experience.

• 

  Moonpod Crescent Backrest

  The Moon Pod Crescent Backrest is an ergonomic cushion designed to enhance relaxation and provide superior support for your neck and back. Filled with high-density micro-beads, it conforms to your body’s shape, offering a zero-gravity sensation that alleviates pressure points and reduces physical fatigue. Lightweight and versatile, the Crescent Backrest can be used on your Moon Pod, couch, bed, or any surface where you desire additional comfort. Its sleek design and adaptive support make it an excellent gift for those seeking to elevate their relaxation experience.

  Buy Now: $139 at Moonpod

• 

  Johnson Synca Quzy Neck & Shoulder Massager

  The Synca Wellness Quzy Neck & Shoulder Massager is a portable, wireless massager that brings soothing relief wherever you go. Equipped with eight kneading nodes and infrared heat, this lightweight massager provides a deep, comfortable massage. Its soft, cotton-like upholstery enhances comfort, and with three adjustable speeds and reversible massage techniques, it can be customized for different areas, including the neck, shoulders, calves, thighs, and lumbar. The battery-powered design lasts up to 2.5 hours, making it perfect for on-the-go relaxation without being tethered by a power cord.

  Buy Now: $180 at Johnson Fitness

• 

  HigherDOSE Serotonin Set

  The HigherDOSE Serotonin Set is a relaxation game-changer, combining powerful tools designed to boost mood, relieve tension, and support deep calm. This set includes a Serotonin Soak with Magnesium Zechstein Flakes for a mineral-rich, mood-enhancing bath, a Transdermal Magnesium Spray to ease muscle tension and support serotonin production, and a luxurious 100% Organic Cotton Bath Robe for post-bath relaxation. Together, these items create a biohacker-inspired ritual perfect for anyone seeking restorative relaxation and stress relief. It’s the ultimate gift for unwinding and revitalizing your wellness routine.

  Buy Now: $169 at HigherDOSE

• 

  Sensate Plus Device

  Incorporating the Sensate device into your wellness routine can significantly enhance relaxation and stress management. This innovative gadget uses infrasonic resonance technology to stimulate the vagus nerve, promoting immediate calm and long-term stress resilience. By placing the device on your chest and pairing it with the Sensate app’s soothing soundscapes, you can experience a reduction in anxiety and an improvement in sleep quality.

  Buy Now: $349 at Sensate

The post The Best Wellness Gifts of 2024: Our Top Picks for Relaxation, Health & Self-Care appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Hannah Fink, a gymnast turned designer, took her love for movement and design to create Somato—a super sleek, compact Pilates reformer that’s perfect for any home. With her background in fitness and a knack for making things functional and beautiful, Hannah’s mission is clear: bring Pilates to more people in a way that’s stylish and easy. Here, she talks about the journey behind Somato, what inspired her design, and the standout features that make it a go-to for Pilates lovers at home.

Can you tell us a bit about how your background in gymnastics and design influenced the creation of Somato?

To me, gymnastics and design have always been intertwined. They’re both detail-oriented, visual disciplines that have challenged me creatively. I was always drawn to the design of gymnastics apparatuses and the way such simple devices could serve so many purposes. Two parallel bars could be a fitness device, but sling some fabric between them and you’ve got a hammock. The first thing I ever built was a small balance beam to use at home.

I discovered Pilates when I was injured and had to take time off of gymnastics. My mom took me along to her Pilates class. I was immediately drawn to the Pilates reformer and wanted to experiment with the equipment. However, I had promised my mom I would behave and wouldn’t disturb the class by swinging from the Cadillac like a feral monkey.

Growing up in a gym spurred a lifelong love for movement. My education in design inspired a love of beauty and functionality. Combining these passions in Somato is incredibly fulfilling—creating something that brings joy and strength to others in a beautifully designed, home-friendly way.

What was the “aha” moment in your small Brooklyn apartment that made you realize the need for a compact, home-friendly Pilates reformer?

You could say Somato is a product of the Pandemic, but it started long before we had heard of COVID-19. I was writing my master’s thesis on redesigning fitness equipment to look like furniture when the pandemic rolled around. I started my thesis in 2019, and by the time I completed it in 2020, my research was… well… relevant (to say the least).

Even before lockdown, Pilates classes were a rare treat. At $40 per class, a studio membership was out of my price range, especially considering my need for at least four or five workouts per week. I would supplement Pilates with other less expensive gym classes.

Having a Pilates reformer at home went from a nice idea to a necessity during lockdown. I looked for a home reformer. Something that folded up. But in Brooklyn, closet and under-bed storage is precious. Even if I found a folding reformer, I wouldn’t have anywhere to store it. There was no way I would let a bulky piece of gym equipment live as an eyesore in my living room. Even a folding reformer would have to look beautiful– like it belonged in my living room, like a piece of furniture. That was my “aha” moment. I didn’t need to invent a new fitness apparatus. I needed to reinvent the Pilates reformer.

Somato has a unique design aesthetic. What were some of the key challenges in creating a reformer that’s both functional and visually appealing for small spaces?

The biggest challenge was balancing aesthetics with durability. A reformer has to support dynamic loads, so every material and design choice needs to be functional and resilient while still looking sleek.

It’s not enough to choose strong, lightweight materials. The way those materials are shaped determines their strength. For example, there are special aluminum ribs inside the carriage designed to support 300lb loads. The tracks are extruded into a shape that disperses the load across the profile, and the front and back platforms are stamped and welded to do the same.

We’re also using innovative materials and manufacturing processes that are different from what’s typically used in fitness equipment design to reduce weight and size. Our padding is not upholstered, but instead, injection molded polyurethane foam, similar to the foam used in a lot of public transportation applications.

Every millimeter counted while designing the Somato. Even the little feet are designed to slot into a corresponding hole when folded. This feature alone saved us over an inch of space. And that inch could be the difference between fitting under your bed or becoming a nuisance.

Could you walk us through the process of prototyping and engineering the Somato reformer? What did you prioritize during those three years of development?

The design process began with sketching and quickly moved to computer modeling and 3D printing. I built 28 complete reformer prototypes and hundreds more for individual mechanisms. My initial prototypes were made from cardboard and 3D-printed parts, but once I needed to test the mechanisms under real dynamic loads, I switched to a combination of milled aluminum tubing and 3D-printed parts, then later used wood for further refinement. By doing all the prototyping myself, mostly in my garage and at local machines and woodshops, I saved hundreds of thousands of dollars.

When Somato was selected for TechCrunch Disrupt Startup Battlefield and recognized as a CES Innovation Award Honoree, I invested around $15,000 in creating a fully functional aluminum prototype. I wanted to make a splash at the events with live demonstrations. While visually appealing, the design was only halfway ready, with extra material and weight that made it impractical for real use. It was a valuable lesson in not prioritizing the aesthetics until after the mechanics are fully fleshed out. I ultimately decided to showcase it strictly as a display unit at TechCrunch instead of allowing guests to test it.

After TechCrunch and CES, three incredible women invested as angels, allowing me to develop even more sophisticated prototypes with materials like extruded T-Slot aluminum (a versatile prototyping material, like adult Legos). I dove into the mechanical properties of metals, galvanic corrosion, and force simulations to test design durability. I also taught myself to create 2D engineering drawings for manufacturers.

This marked a turning point. I began working with a supplier in Shanghai to build our first production-ready iteration, transitioning from prototyping to production development. Each prototype highlighted something to improve, whether it was a weak bolt or a pinch point, and I didn’t stop until it was right. Good design alone is never enough; safety and durability are always top priorities.

Pre-Order the Somato Reformer

• 

  The Reformer, $2,100 $2,500

With Pilates often seen as an expensive, luxury workout, how did accessibility shape your vision for Somato?

Making Pilates more accessible is truly at the heart of Somato’s mission. While studio classes are wonderful, the cost—often up to $300 a month—can make Pilates feel out of reach for many. And even if you can budget for it, the logistics can be exhausting: I’ve lost my spot in class multiple times because I was just a few minutes late, only to be charged anyway. That frustration, along with late fees and waitlists, adds a layer of stress to what should be a restorative practice. I can only imagine how much harder it is for new moms.

From personal experience, I know that wellness often feels the hardest to access when we need it the most. Somato was designed to change that by bringing a true Pilates experience into the home. It eliminates the need for expensive memberships or rushed trips to the studio, letting people practice on their own time. My goal was to create a reformer that anyone can use regularly without sacrificing quality or convenience, so Pilates can finally feel like an inclusive, everyday joy rather than a luxury.

How does the Somato reformer cater to busy women, particularly new moms, who might struggle to find time for fitness?

I’m a firm believer that women can do anything men can do. I mean look at me… I’m a metalworking solo female founder who taught myself engineering and travels alone to China to manage my supply chain. But we also have unique needs from men, especially when it comes to our physical health. After the Barbie movie, Taylor Swift’s Eras Tour, and Beyonce’s Renaissance World Tour, we’ve seen the power of the female dollar. So it’s weird to me that there is so little fitness infrastructure specifically geared toward women.

Somato brings Pilates into the home, allowing women to fit in a quality workout without the commute or time constraints. And with Somato’s lightweight, compact design, it’s incredibly easy to set up, store, and move around as needed, all while offering the functionality of a full-sized reformer. New moms can squeeze in a workout during nap time. The corporate girl can squeeze in a class before or after work.

But our app is what’s revolutionizing fitness for busy women. I’m basically designing a fitness app and workout offerings that I personally want– something that will carry me through the many transitions that happen from your 20s to 30s and 40s.

And there’s a lot that happens to women during these years. Not only are we managing our menstrual cycle, and benefit from fitness plans that take this into account, but some of us are freezing our eggs, dealing with endometriosis, preparing for pregnancy, recovering from childbirth, and managing menopause. Somato offers classes catering to all of these experiences, and it’s about time we recognize women’s needs as legitimate and worthy of innovation.

Somato’s reformer has several unique features like hidden straps, rubber springs, and a foldable design. Which feature do you feel sets Somato apart the most?

The hidden, retractable straps stand out because they address both practicality and aesthetics. Straps on a traditional reformer can get tangled or look cluttered. I’ve personally never hung my loop on the hook successfully on the first try. But ours retract seamlessly into the frame. This makes the reformer look sleek and uncluttered, even when not in use, and you never have to search for the straps when you’re ready to start your workout.

However, our rubber springs truly set Somato apart. While elastic springs are often associated with low-end reformers, we’ve developed high-quality latex rubber springs that offer consistent, reliable resistance and are durable enough to withstand frequent use. I spent extensive time refining the length and density of these springs to achieve optimal resistance.

Somato also features a simplified spring system where each spring provides the same resistance, eliminating the need to remember varied spring strengths as with traditional metal springs. You can adjust your resistance easily by adding or removing springs without second-guessing.

Our patent-pending dials make resistance adjustment even more user-friendly. With a simple twist, you can increase or decrease resistance safely—no more pinching fingers on metal springs. Our dials auto-lock when under tension, providing added safety during workouts.

Our rubber springs are comparable in resistance to a Balanced Body yellow spring, but they’re lighter, quieter, and less energy-intensive to produce. They’re also more affordable to replace, and we’re working on a recycling system so users can send back old springs to be repurposed into materials like rubber flooring.

Can you tell us more about the design decisions behind making the reformer so easy to store and use, even without assembly?

Creating a truly user-friendly reformer meant focusing on simplicity. Somato ships fully assembled, so it’s ready to use right out of the box. We wanted it to be easy to fold, move, and store, so we spent a lot of time engineering the foldable frame to be secure yet incredibly simple. It’s designed for convenience without compromising on quality.

How does the Somato app complement the at-home Pilates experience? What was your goal in developing this digital aspect of the brand?

Pilates is a complicated sport. You’ll notice that a lot of home fitness equipment is made for cardio. That’s because it’s easy to design a machine and class plan around a single movement like running, cycling or rowing. But if you bring a Pilates reformer home, unless you’re an experienced instructor, you’re going to need some guidance.

The Somato app is meant to replicate the feel of a Pilates studio in your home. Our goal was to create an experience that’s engaging and personalized, with a wide variety of class styles, durations, and levels. With expert instructors and unique features, like cycle-synced classes, the app brings depth and variety to home workouts and helps users stay connected to their bodies.

The app offers classes tailored to the menstrual cycle and stages of motherhood. How did you decide to incorporate these cycle-specific and maternal health features?

This was an easy decision for me because I genuinely want to see more fitness offerings that address women’s unique needs. It’s also my way of pushing back against the status quo. For anyone who thinks there isn’t a market for women looking for tailored fitness options, think again.

The American fitness movement we know today started in the 1960s (think Jack LaLanne, Gold’s Gym, etc). It was a reaction to the high healthcare costs and doctor shortages of the 1950s. Today, women face similar uncertainties and high costs in healthcare, and I believe we’ll see a similar shift toward preventative care. Women are increasingly looking for safe, supportive spaces—even in the products we choose. Somato is a company built by women, for women.

As a designer with a background in industrial design, how did you approach blending functionality with the aesthetics of the Somato reformer?

Functionality and aesthetics go hand-in-hand for me. I approached the Somato reformer as both a piece of fitness equipment and a piece of furniture. Each design element, from the retractable straps to the compact frame, serves a purpose while contributing to a clean, minimalist look. I wanted people to feel proud to have it in their homes, as it adds both beauty and wellness.

How do you see the role of design evolving in the fitness industry, particularly for at-home wellness products?

As fitness becomes more integrated into daily life, I see design playing a key role in making equipment accessible and aesthetically pleasing for home use. Fitness equipment can and should be beautiful, especially as more people prioritize wellness at home. I think we’ll continue to see products that blend form and function, catering to our lifestyles and personal spaces.

Somato is currently in its pre-order phase. What excites you most about seeing your product reach customers in April?

I’m most excited to see how Somato fits into people’s lives and brings them joy. The feedback from people who have tried it so far has been incredibly positive, and I can’t wait to see customers embracing it in their own homes. It’s one thing to have an idea and bring it to life, but seeing it actually helping people will be the most rewarding part.

Where do you envision Somato going in the future? Are there any new products or features you’re hoping to introduce?

We will be rolling out fitness accessories like the Pilates box, balls, weights, cushions, and more in the next year. We also plan to keep adding new content to the Somato app, so our users have fresh and inspiring classes to look forward to. Ultimately, I want Somato to be a brand that supports women in every aspect of their fitness and wellness journey.

How has your personal relationship with Pilates evolved since starting Somato? Has it changed the way you approach your own fitness routine?

Creating Somato has deepened my relationship with Pilates. It’s made me appreciate the versatility and adaptability of the practice even more, especially as I’ve tailored workouts for the app. Pilates is now an integral part of my life, and building Somato has shown me how transformative it can be for anyone, regardless of their fitness level or schedule.

For someone just starting with Pilates, what advice would you give on incorporating it into their everyday life with Somato?

Be nice to yourself! As Helen Hayes once said, “The expert in anything was once a beginner.” Somato has a bunch of introductory classes that will help onboard you into the world of Pilates. We also have deep dives into every Pilates movement used in each class, so you’ll never get stuck and confused. One pro tip is to invest in a mirror so you can check your form against your instructor.

Pre-Order the Somato Reformer

• 

  The Reformer, $2,100 $2,500

The post How Hannah Fink, Founder of Somato, is Redefining Pilates at Home with Design & Accessibility appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Cyber Monday is the best time to score big on fitness and wellness gear, and this year, early deals make it even easier to shop. With prices slashed on everything from cutting-edge fitness equipment to cozy wellness must-haves, these early discounts allow you to save now and avoid the holiday rush. Here’s a curated list of the top fitness and wellness deals, so you can stock up on everything you need to support your healthy lifestyle.

Deals to Expect

With early Cyber Monday discounts already rolling out, you can expect substantial savings across fitness, wellness, and activewear categories. Watch for markdowns on high-tech fitness trackers, durable gym equipment, and must-have wellness subscriptions. Brands like Alo, Nike, and Therabody are offering limited-time discounts, so be sure to act fast before stock runs low.

Best Early Cyber Monday Deals

• 

  Alo

  Shoppers can take 30% off sitewide starting right now. Yes, that includes best-sellers like the viral Airlift leggings.

• 

  Therabody

  Therabody has a variety of deals available all Cyber weekend, including getting up to $300 off devices and products. Right now, the Theragun PRO is on sale for $279—a huge difference compared to its original price tag of $499.

• 

  Pvolve

  Enjoy 20% off sitewide at Pvolve just ahead of the official shopping holiday with code BF20 at checkout. Plus, receive a free one-month supply of Recover 9, our amino supplement drink, with any bundle purchase.

• 

  Hydrow

  Lucky rowers can save up to $850 total during Hydrow’s Cyber Monday sale. Everything from rowing machines to memberships, and more are on sale.

• 

  Tonal

  Tonal’s having one of its biggest shopping events yet, where you can save $1,000 on the coveted fitness system. The discount is automatically applied at checkout and you have the choice to purchase some add-ons if you wish.

• 

  Nike

  No surprise here, but Nike’s currently having one of the best early Cyber Monday sales online and in stores. You can save big on everything from sweatpants to bike shorts to new sneakers, and so much more.

• 

  Adidas

  Have you had your eye on a new pair of Adidas lately? Now’s your lucky chance to save up to 70% on sneakers, clothes, and fitness accessories courtesy of the three stripes.

• 

  Bala

  Bala’s trendy fitness equipment rarely ever goes on sale, but we have some good news for you. Shoppers can save 20% off sitewide with the code PLAYDAY20, bundles included.

• 

  Oura

  Listen up, you can get an Oura ring for the lowest price ever with $200 off the Oura Ring Gen3. No code necessary.

• 

  Recess Pickleball

  The pickleball craze isn’t slowing down anytime soon, so you might as well stock up on some equipment while you can. Internet-favorite brand, Recess, has bundles and gift sets for up to 40% off.

• 

  Horizon Fitness

  Discounts during Horizon Fitness’ Cyber Monday sale vary from $100 off to half off, and everything in between on treadmills, indoor bikes, and ellipticals.

• 

  alphabeats

  Through November 29, get the complete bundle—Muse 2 headband and 12 months of unlimited access—for $199 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for peak performers. Does he already have a Muse device? Gift a year of alphabeats for only $79 (regular $149).

• 

  Kineon

  For a limited time, save 50% on the Kineon Move+ Pro LED & Laser device to help alleviate joint pain. It easily straps on everywhere from your knees to your ankles and any area that’s experiencing discomfort.

• 

  HigherDose

  HigherDose is having more than one big deal to celebrate Cyber Monday. Choose between taking 30% off bundles or 20% sitewide when purchasing individual items like its infrared mat.

• 

  Saje Wellness

  Stepping up your everyday wellness routine? Look no further than Saje Wellness’ Cyber Monday deals. Save 25% off sitewide on items including the brand’s best-selling diffusers and essential oil kits.

The post Best Early Cyber Monday Deals 2024: Top Fitness & Wellness Picks appeared first on Athletech News.

Now’s the perfect time to try Pvolve’s popular fitness method, just in time for the holidays. The brand’s Black Friday deals dropped early, offering 20% off sitewide with code BF20. This includes Pvolve’s cult-favorite equipment, designed to make each workout effective and easy on your body. Unlike traditional workouts that can feel hard on the joints, Pvolve’s approach focuses on natural, everyday movements that help you feel stronger and healthier. Backed by clinical research and loved by celebrities like Jennifer Aniston, Pvolve is built for all fitness levels.

The sale includes everything from their unique training programs to their fan-favorite gear, helping you move better and reach your fitness goals. Whether you’re new to working out or looking for a fresh approach, Pvolve’s low-impact exercises offer a sustainable way to stay fit. Don’t miss this chance to save on the full collection—your body will thank you. Use code BF20 at checkout!

Pvolve Holiday Preview Sale 2024 At a Glance

1. 

   Pvolve Annual Digital Membership

   Buy Now: $153 (orig. $180)

2. 

   Total Transformation Bundle

   Buy Now: $625 (orig. $750)

3. 

   Signature Bundle

   Buy Now: $200 (orig. $235)

4. 

   Essentials Bundle

   Buy Now: $350 (orig. $415)

5. 

   Resistance Bundle

   Buy Now: $100 (orig. $109)

6. 

   P.ball

   Buy Now: $60 (orig. $70)

7. 

   P.band

   Buy Now: $38 (orig. $45)

8. 

   P.3 Trainer

   Buy Now: $153 (orig. $180)

9. 

   Precision Mat

   Buy Now: $85 (orig. $100)

10. 

    Slant Board

    Buy Now: $81 (orig. $95)

11. 

    Gliders

    Buy Now: $51 (orig. $60)

12. 

    Glider Floor Protectors

    Buy Now: $4.25 (orig. $5)

13. 

    Precision Foam Roller

    Buy Now: $34 (orig. $40)

14. 

    Cushion Mat

    Buy Now: $30 (orig. $35)

15. 

    2 lb. Hand Weights

    Buy Now: $21 (orig. $25)

16. 

    1.5 lb Ankle Weights

    Buy Now: $22 (orig. $26)

17. 

    3 lb Ankle Weights

    Buy Now: $26 (orig. $30)

18. 

    Light Ankle Band

    Buy Now: $20 (orig. $24)

19. 

    Heavy Ankle Band

    Buy Now: $21 (orig. $25)

20. 

    Massage Ball Set

    Buy Now: $26 (orig. $30)

21. 

    P.ball Strap Extender

    Buy Now: $4.25 (orig. $5)

22. 

    Heavy Resistance Band

    Buy Now: $17 (orig. $20)

23. 

    Mini Belt Bag

    Buy Now: $26 (orig. $30)

24. 

    Canvas Tote Bag

    Buy Now: $21 (orig. $25)

25. 

    Essential Fleece Sweatshirt

    Buy Now: $61 (orig. $72)

The post Pvolve’s Black Friday Sale Is Here For All Of Your Gifting Needs appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

If you’re looking to treat someone (or yourself!) to the best fitness gifts this year, 2024 has some seriously cool options that blend style, sustainability, and cutting-edge tech. From sleek wearables to eco-friendly essentials, these picks make it easy to keep up with health goals while feeling good about it. Whether you’re after something to amp up a fitness routine or add a little more self-care, this list has a mix of goodies for every fitness journey.

This year, fitness gifts are all about making healthy habits easier and more personal. Think home equipment that’s just as good as the gym, clothing that’s actually sustainable, and gadgets that feel like a fitness coach in your pocket. These gifts are thoughtful, functional, and perfect for anyone looking to up their wellness game in a meaningful way.

And for that little extra touch, don’t forget to pair these with handy accessories or apps to really make the most of them.

• • 

    Bon Charge Infrared Sauna Blanket

    This infrared sauna blanket offers at-home relaxation and recovery, promoting circulation, detoxification, and muscle relaxation. Portable and easy to use, it’s an ideal wellness gift for those looking to integrate heat therapy into their routines.

    Buy Now: $699 at Bon Charge

  • 

    Vooray Burner Gym Duffel

    This duffel is perfectly sized to hold a change of clothes and essentials, with a dedicated shoe pocket to keep sneakers separate and clean. Made from water-resistant material, it’s designed to keep contents dry, even on those rainy dashes from the car to the gym or studio. With its versatile design and durability, it’s the ideal gym companion for any season.

    Buy Now at Vooray

    P.S. Vooray is offering ATN readers 40% off site-side. Enter code ATHLETECH at checkout.

    

    The Momentous Three

    Between November 12th and December 2nd, your audience can take advantage of a 25% sitewide discount using the code BFCMAFF. Plus, orders over $100 come with a complimentary 5-night Sleep Pack, offering the perfect way to recharge and stay refreshed during the holiday season.

    Buy Now: $97 at Momentous

  • 

    RUNN Smart Treadmill Sensor

    Transform any treadmill into a connected device with the NPE Runn sensor, which tracks speed, distance, and incline in real-time. With compatibility with fitness apps like Zwift, this sensor brings advanced metrics and virtual running experiences to home treadmills.

    Buy Now: $100 at North Pole Engineering

  • 

    The Pod Company Expandable Icepod Pro Bundle 

    This advanced sleep system bundle, featuring temperature-regulating mattress covers, allows for personalized cooling and heating settings on each side of the bed, making it an ideal gift for optimizing sleep quality. Designed to promote recovery and improve sleep, the Pod Pro integrates with health-tracking apps to monitor sleep stages and adjust temperatures accordingly.

    Buy Now: $238 at The Pod Company

  • 

    Tonal Smart Home Gym

    The Tonal Smart Home Gym is a powerful all-in-one strength training system that uses digital weights and personalized workouts to bring a full gym experience to any room. With its compact, wall-mounted design, it’s a perfect gift for those who want high-quality, interactive workouts without the need for bulky equipment. Ideal for serious fitness enthusiasts looking for a smart, space-saving solution.

    Buy Now: $3,995 at Tonal

  • 

    Your Reformer Original Folding

    This foldable Pilates reformer provides a professional studio experience at home and easily folds up for compact storage. It’s designed for efficient, low-impact workouts that improve strength, flexibility, and balance, making it a fantastic gift for Pilates lovers or anyone looking to elevate their home fitness setup with a versatile, easy-to-store piece of equipment. It’s easily one of the best fitness gifts without the commitment of a gym membership.

    Buy Now: $2,750 at Your Reformer

  • 

    New Balance 327

    The New Balance 327 is a go-to sneaker for both casual wear and light training. Its versatile design and comfortable fit make it perfect for the fashion-forward fitness enthusiast who likes their gear to work as well in the gym as on the streets.

    Buy Now: $100 at New Balance

  • 

    Bala Sculpt & Slide Kit

    Bala’s Sculpt & Slide Kit brings a fun twist to at-home workouts with resistance bands and sliding discs that can tone and sculpt anywhere. It’s ideal for friends who love to work out at home or mix up their routines with something new and challenging.

    Buy Now: $211 at Bala

  • 

    Aviron Fit Bike

    This connected bike provides interactive workouts with gaming elements, making fitness feel more like play. With virtual challenges and real-time tracking, it’s perfect for anyone looking to bring a new level of excitement to their cycling routine.

    Buy Now: $2,199 at Aviron

  • 

    Recess Founder’s Set

    This set of functional beverages with adaptogens and CBD is all about promoting calm and focus, making it a thoughtful gift for wellness enthusiasts or anyone looking to manage stress naturally. Perfect for the friend who’s into health-conscious relaxation.

    Buy Now: $250 at Recess Pickleball

  • 

    Pvolve Signature Bundle

    This bundle comes with resistance tools and access to Pvolve’s low-impact, functional movement workouts, perfect for building strength without strain. It’s an ideal pick for someone who values gentle, effective workouts that fit seamlessly into a busy lifestyle.

    Buy Now: $200 at Pvolve

  • 

    Bellabooty OG Exercise Belt

    This exercise belt is a game-changer for lower-body workouts, adding resistance to squats, glute bridges, and more. It’s lightweight, portable, and great for the friend who’s serious about building strength but wants the flexibility to work out anywhere.

    Buy Now: $50 at Bellabooty

  • 

    Alo Moves Subscription

    An Alo Moves subscription unlocks hundreds of online classes, from yoga to strength training, accessible from anywhere. It’s the perfect gift for those who want variety in their workouts, all within an easy-to-use app.

    Buy Now: $78 at Alo Moves

  • 

    Nike Tech Men’s Fleece Joggers

    These joggers care sleek and comfortable, offering warmth and comfort without compromising on mobility. They’re a great gift for anyone who loves comfy, performance-focused loungewear that’s perfect for both workouts and weekends.

    Buy Now: $115 at Nike

  • 

    Under Armour Loudon Sherpa Waist Bag Crossbody

    This stylish crossbody bag is made with cozy sherpa and has space for all the essentials. It’s a functional yet trendy gift for those who love to keep things hands-free on the go, from the gym to everyday errands.

    Buy Now: $45 at Under Armour

  • 

    Echelon Row-S

    The Echelon Row-S offers an immersive rowing experience with live and on-demand classes, making rowing a more engaging, full-body workout. It’s ideal for someone looking for a low-impact cardio machine with a motivating, connected community.

    Buy Now: $1,000 at Echelon

  • 

    Hoka Men’s Clifton 9

    Known for their comfort and performance, the Clifton 9s are a top choice for runners and walkers alike. They provide excellent cushioning and support, making them an ideal gift for anyone who prioritizes comfort on their feet.

    Buy Now: $145 at Hoka

  • 

    Alo 7/8 High-Waist Airbrush Leggings

    These leggings are as comfortable as they are flattering, designed with a high waist and sculpting fit. A great gift for the fitness lover who keeps their eye on trendier activewear and wants pieces they can wear both to workouts and beyond.

    Buy Now: $108 at ALO

  • 

    Power Plate MOVE

    The Power Plate MOVE uses whole-body vibration technology to enhance workouts, improve muscle activation, and boost circulation, making exercises more effective in less time. Compact and user-friendly, it’s ideal for anyone looking to elevate their home fitness routine with a versatile, high-tech tool that supports everything from strength training to recovery. Perfect for those who love innovative fitness gadgets that maximize results.

    Buy Now: $2,621 at Power Plate

  • 

    Allbirds Women’s Tree Gliders

    Allbirds are known for sustainability and comfort, and the Tree Gliders are no exception, crafted from eco-friendly materials. They’re lightweight, breathable, and ideal for casual wear or light exercise, a perfect gift for eco-conscious friends.

    Buy Now: $135 at AllBirds

  • 

    NordicTrack X24 Treadmill

    This treadmill offers immersive training experiences with iFit’s live and on-demand workouts on a 24-inch HD touchscreen. It’s one of the best fitness gifts for any serious fitness enthusiast looking to bring gym-quality cardio home.

    Buy Now: $4,499 at NordicTrack

  • 

    Stakt Foldable Yoga Mat

    The Stakt mat’s unique foldable design provides extra support and stability for yoga, Pilates, and bodyweight exercises. Its versatility makes it a thoughtful gift for anyone who wants a portable, durable, and functional workout mat.

    Buy Now: $88 at Stakt

  • 

    Native Build Your Own Bundle

    Native’s customizable bundle allows the recipient to pick their favorite scents across deodorants, body wash, and hair care. It’s a fun, personalized gift for gym enthusiasts to have on deck for a clean and natural post-workout routine.

    Buy Now: $30 at Native

  • 

    Stanley Quencher H2.0

    The Stanley Quencher H2.0 is a stylish, large-capacity water bottle that keeps drinks cold for hours. It’s one of the best fitness gifts for those who want to stay hydrated on the go, with a sturdy design that’s perfect for both workouts and daily hydration.

    Buy Now: $45 at Stanley

  • 

    Garmin Vívosmart 5

    This fitness tracker monitors everything from steps and heart rate to sleep quality, helping users stay on top of their wellness goals. It’s a simple yet effective gift for those who like to keep track of their daily activity and health metrics.

    Buy Now: $150 at Garmin

  • 

    Oura Ring 4

    Sleek and stylish, it’s no surprise that the Oura Ring 4 is one of the best fitness gifts this year. It goes beyond standard fitness trackers with in-depth sleep and health insights. It’s a discreet yet powerful tool for wellness-focused friends who want 24/7 health tracking without the bulk of a watch.

    Buy Now: $349 at Oura

  • 

    Vesta Fitness Adjustable Bench AB-1000

    The Vesta Fitness Adjustable Bench AB-1000 is a versatile, sturdy bench designed to support a variety of workouts, from incline presses to leg lifts. With multiple adjustable positions, it allows users to target different muscle groups with ease, making it a practical addition to any home gym. Perfect for fitness enthusiasts who want a durable, space-efficient bench that adapts to their strength training needs.

    Buy Now: $240 at Vesta Fitness

The post The Best Fitness Gifts to Buy Just in Time for the 2024 Holiday Season appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Looking to step up your home workout routine without the need for bulky equipment? Resistance bands might just be the answer. These simple, stretchy bands are popular for targeting multiple muscle groups, improving joint mobility, and adding versatility to any workout. To help you find the perfect fit, here’s a list of the best resistance bands out there—each backed by top reviews and ready to add a little extra power to your fitness routine.

Why Use Resistance Bands for Home Workouts?

Resistance bands are a great alternative to weights and machines, especially for full-body workouts. They’re lightweight, affordable, and easy to store. Whether you’re building strength, recovering from an injury, or improving flexibility, resistance bands can boost your workout routine right at home.

When choosing bands, think about your fitness goals and the resistance levels you need. With the right set, you’re ready for a complete and effective workout anywhere.

How to Choose the Best Resistance Bands for Your Fitness Goals

When selecting resistance bands, consider the following:

• Level of Resistance: Most sets offer multiple levels to suit different exercises and fitness levels.
• Material and Durability: Look for bands made of high-quality latex or fabric to ensure longevity.
• Band Style: Resistance bands come in various styles, such as loop, tube, and flat bands, each ideal for different exercises.

Top Picks for Resistance Bands Based on Reviews

Each of the following bands has been selected based on durability, versatility, and customer reviews. Whether you’re a beginner or an advanced user, these bands cater to a range of needs.

1. 

   Best for Beginners: Fit Simplify Resistance Loop Exercise Bands

   Fit Simplify’s resistance loop bands come in a set of five, each providing a different level of resistance, from light to extra-heavy. Made from natural latex, these bands offer durability and ease of use, making them a perfect choice for beginners starting with resistance training at home.

   Reviewers love these bands for their compact, portable design and effectiveness in exercises that target the glutes, legs, and arms. Many beginners highlight how these bands provide just the right amount of resistance to ease into full-body resistance band exercises without being overwhelming.

   What reviewers say: “If you’re looking to add a little color and a lot of resistance to your workouts, these Fit Simplify resistance bands are your new best friends! I just got mine, and I’m impressed by how sturdy and versatile they are. With five different resistance levels, they’re perfect for anyone just dipping their toes into fitness or the seasoned gym-goer looking to add some spice to their routine.

   The range of colors isn’t just for looks—they actually help me quickly identify which band I need for different exercises. No more guesswork while I’m in the zone! The lightest band is great for stretching and rehab, while the heaviest gives me a serious workout, challenging even for my leg days!

   Plus, the included carry bag is a small but mighty addition, keeping my bands tidy and ready for any workout, whether I’m at home or traveling.”—Matthew T., reviewer on Amazon

   Buy Now: $10 on Amazon

2. 

   Best for Recovery: TheraBand Professional Latex Resistance Bands

   TheraBand’s flat latex bands are ideal for users focusing on recovery, mobility work, or low-impact strengthening exercises. Their smooth, flat design allows for gentle resistance, making them excellent for flexibility training, injury recovery, and lighter exercises that aid joint health.

   Fans of TheraBand appreciate its consistent resistance and easy-to-use design for home workouts, especially when aiming for gentler exercises. Reviewers recommend these bands for those looking to improve mobility or rehabilitate muscles, particularly highlighting their effectiveness in stretching and low-intensity full-body workouts.

   What reviewers say: “These Therabands have held up to all of my abuse with no problems or any signs of damage. I’ll sling them behind my office chair and do chest presses, sit on the band and do military presses or tricep extensions, put it under my feet, and do curls…..all while in my chair. You can get a pretty good pump from these and you can get very creative on how to utilize these for different exercises. My physique has changed quickly after doing these micro workouts throughout the day and I owe a lot of it to resistance bands.”—Brian H., reviewer on Amazon

   Buy Now: $13 on Amazon

3. 

   Best for Strength Training: WHATAFIT Resistance Bands

   These resistance bands come in a set of five stackable tube bands, with handles, ankle straps, and a door anchor, allowing users to combine bands for customizable resistance. This versatility makes WHATAFIT a top choice for strength training, especially for those looking to increase intensity in a home setting.

   People who’ve used this set commend it for its durability and comfort, noting how the variety of bands and accessories allow for targeted exercises on specific muscle groups. Users appreciate how easy it is to scale their workouts with these bands, making them ideal for those focused on building strength.

   What reviewers say: “These exercise bands have been a great addition to our home gym. The variety of weights is a nice assortment for beginners and intermediate workouts. The door attachment is super easy to use and I don’t feel it move once everything has been set into place and I begin using them. The clips work wonderfully and are easy to use to change out to different bands. I really like that the door attachment allows me to have a workout practically anywhere. The only thing I would do differently if I were to buy these again is get them in bright different colors. I love gray but it makes it difficult at times to grab the right band/weight because it’s not overly obvious which shade of gray is what weight whereas there would be a huge difference between yellow and red. Live and learn. They still work wonderfully.”—Dayna & Jayson D., reviewers on Amazon

   Buy Now: $20 on Amazon

4. 

   Most Versatile: Tone It Up Fitness Equipment for Full-Body, Core, Abs & Floor Exercises

   The Tone It Up fitness bands provide a full range of resistance levels, making them ideal for various workouts, from core exercises to toning the arms and legs. Their versatility allows for a broad range of movements, making them especially useful for users seeking to build a comprehensive, adaptable workout routine at home.

   Users of the Tone It Up highlight the bands’ flexibility, sharing how they are easy to incorporate into different exercises and routines. Many users love how these bands can be used for targeted muscle work, especially for the abs, core, and floor exercises, adding variety to their workouts.

   What reviewers say: “The Tone It Up bands are incredibly versatile and make it easy to target different muscle groups. I use them for everything from ab workouts to floor exercises, and they’re surprisingly effective for toning the arms and legs too. I love that I can add them to almost any part of my workout, so my routine never feels repetitive. They’ve definitely added variety and flexibility to my exercises, making each session feel new and engaging.”—Andrea N., managing editor

   Buy Now: $18 on Amazon

5. 

   Best for All-in-One Workouts: Renoj Resistance Bands

   These thick resistance bands are designed with durability and flexibility, providing different resistance levels in a convenient, portable set. These bands are excellent for users wanting an all-in-one solution for a full-body workout, offering the ability to target every major muscle group without the need for multiple pieces of equipment.

   Shoppers praise Renoj bands for their strength and adaptability, noting how they hold up well even during intense workouts. Many users appreciate the range of resistance these bands offer, allowing for everything from lighter toning to challenging strength-building exercises. Their compact design also makes them perfect for on-the-go workouts.

   What reviewers say: “I’ve used them every day for months so decided to do a review. Excellent build quality. Will probably last another year. I use them A LOT. Of course, they slip a little. They all will. But the rubber on the inside makes it stay pretty still on your legs for long periods. They are also very comfortable. I wear them with sweatpants and never with shorts though. But you can easily almost forget they are on. I can use them for 30 min at a time with no discomfort. Worth the purchase.”—Rex, reviewer on Amazon

   Buy Now: $15 on Amazon

The post Best Resistance Bands for Full-Body Workouts at Home, According to Reviews appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

If you’re looking for a workout that’s easy to start, burns calories, and builds strength—all without needing a gym—it’s time to introduce you to rucking. Essentially, it’s walking with a weighted backpack, and while that might sound simple, it’s incredibly effective. Rucking combines the benefits of cardio and resistance training in one low-impact activity that anyone can do, whether you’re a fitness newbie or a seasoned pro. Here’s everything you need to know about why rucking is worth a try, along with some tips and gear essentials to get started.

What Is Rucking?

Rucking, at its core, involves walking with a weighted backpack or rucksack. Originating from military training, rucking is both simple and effective, making it accessible for anyone who wants to add intensity to their usual walking routine. The weight provides resistance, engaging more muscle groups and adding a cardio component to what might otherwise be a leisurely activity.

Why Rucking Is a Great Workout

1. Full-Body Workout

Rucking works out more than just your legs. The added weight engages your shoulders, back, core, and glutes, turning a simple walk into a full-body exercise. By carrying weight, you’re challenging your muscles to stabilize and support your body, leading to strength gains across multiple muscle groups.

2. Low-Impact Cardio and Strength

Unlike running or high-intensity interval training (HIIT), rucking is low-impact, making it gentle on the joints. This makes it ideal for individuals who want a solid cardio workout without the risk of strain or injury from high-impact exercises. The weight adds intensity without requiring fast movements, providing both a cardio and strength workout that’s accessible and safe.

3. Improves Posture and Core Stability

With proper form, rucking encourages a strong posture and helps engage the core. Carrying weight on your back requires your core muscles to stabilize and balance the load, leading to better posture over time. As you strengthen these muscles, you may also see improvements in balance and body alignment.

4. Efficient Calorie Burner

The added weight in rucking increases calorie expenditure, helping with weight management. Walking with extra weight can burn up to 40-50% more calories compared to regular walking, depending on your pace and load. This makes rucking an effective workout for anyone looking to increase their activity level and burn calories without intense workouts.

Getting Started with Rucking: Tips for Beginners

1. Start Light and Gradually Increase Weight

When starting out, begin with a lighter weight (around 10% of your body weight) and gradually increase it as you get more comfortable. It’s better to go lighter at first to avoid straining your back or joints.

2. Focus on Posture

Good posture is essential when rucking. Keep your shoulders back, engage your core, and avoid slouching under the weight. Maintaining a steady, upright posture reduces the risk of back or shoulder discomfort and ensures you’re getting the most out of your workout.

3. Plan Your Route and Distance

As a beginner, aim for shorter distances (1-2 miles) and increase as your stamina builds. Choose a comfortable walking route, and remember that hills or inclines can add an extra challenge. Over time, you can add more distance, weight, or incline to keep pushing your limits.

4. Wear Comfortable Gear

Invest in a comfortable, well-fitted backpack and supportive walking shoes. Your gear can make or break your rucking experience, so prioritize equipment that provides good weight distribution, reduces strain, and keeps you comfortable throughout your workout.

Rucking Gear Essentials: What You Need to Get Started

Ready to try rucking? Here’s a shopping guide with must-have items to make your rucking experience comfortable and effective.

1. 

   Weighted Backpack or Rucksack

   A durable, adjustable backpack is essential. Look for one with padded shoulder straps and a sturdy hip belt to help distribute weight evenly. Some popular rucking brands offer backpacks specifically designed for carrying weights, but a well-constructed hiking backpack can also work.

   Buy Now: GoRUCK Rucker 4.0 Backpack, $255 at Huckberry

2. 

   Weight Plates

   To increase resistance, you can use weight plates or weighted sandbags. Opt for a set that fits comfortably in your backpack, and start with a lighter weight (10-15 lbs) if you’re new to trucking.

   Buy Now: GoRUCK Ruck Plate, $120 at Huckberry

3. 

   Supportive Walking Shoes

   Comfortable, supportive shoes are key to preventing strain and maintaining good form. Look for shoes with good arch support and cushioning to handle the extra weight, especially if you plan to ruck on varied terrain.

   Buy Now: Hoka Bondi 8, $132 at Hoka

4. 

   Moisture-Wicking Apparel

   Rucking can be intense, so wear moisture-wicking clothes that help regulate body temperature and reduce chafing. Lightweight, breathable fabrics will keep you comfortable, even on longer rucks.

   Buy Now: Nike DRI-FIT Short Sleeve Running Top, $55 at Nike

5. 

   Hydration Pack or Water Bottle

   Staying hydrated is essential for any workout, especially when adding weight. A hydration pack in your backpack can keep you hands-free while you walk, or opt for a refillable water bottle.

   Buy Now: CamelBak Crux Reservoir, $40 at Dick’s Sporting Goods

6. 

   Optional: Trekking Poles

   For those rucking on uneven terrain or hiking trails, trekking poles can provide additional stability and reduce strain on the knees. They’re especially useful if you’re carrying a heavier load or walking steep inclines.

   Buy Now: Trail Cork Trekking Poles, $130 at Black Diamond Equipment

The post Rucking: Why It’s a Great Workout & How to Get Started appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Amazon Prime Big Deal Days are finally here, and this is the perfect opportunity to upgrade your fitness and wellness gear. We’ve rounded up the best early deals on fitness trackers, equipment, clothing, and accessories to help you get a head start on your wellness journey. From smartwatches that track your every move to gym essentials and recovery tools, these deals are not to be missed.

When Is Amazon October Prime Day 2024?

This year, Amazon’s October Prime Day, known as “Prime Big Deal Days,” is set for October 8-9, 2024. The two-day shopping event is an extension of the popular Prime Day held in July, offering significant discounts on a wide range of products. It’s an excellent time to grab some early holiday gifts or to simply invest in your health and wellness gear at a fraction of the price.

Do I Need To Be a Prime Member To Shop Amazon Prime Big Deal Days?

Yes, you do need to be an Amazon Prime member to take full advantage of the Prime Big Deal Days. A membership unlocks access to exclusive sales, free two-day shipping, and other perks like Prime Video and Amazon Music. If you’re not a member yet, you can sign up for a 30-day free trial to shop the sales and decide if the membership suits you. Remember, being a Prime member will ensure that you don’t miss out on these incredible fitness and wellness deals.

How to Shop Amazon Prime Day Fitness & Wellness Deals

1. Plan Ahead: Browse through the early deals and add products to your cart or wishlist ahead of time. This way, when the sale goes live, you can quickly check out and secure your items before they sell out.
2. Use Amazon’s Tools: Keep an eye on the Amazon app for notifications about price drops on your saved items. Utilize Amazon Assistant to compare prices and ensure you’re getting the best deals.
3. Set Up Deal Alerts: Activate deal alerts for specific products or categories in the Amazon app. This way, you won’t miss out on discounts when they go live.
4. Consider Bundles: Look for bundles that package items together for a better deal. Some fitness trackers, for instance, may come with bonus accessories or workout gear that offers more value for your money.

Amazon Prime Day Fitness and Wellness Deals to Expect

Prime Day is known for offering a wide variety of fitness and wellness deals. You can expect discounts on high-quality smartwatches and fitness trackers to help you monitor your progress, fitness equipment like treadmills, dumbbells, resistance bands for your home gym, and clothing and shoes designed to keep you comfortable during workouts. Don’t miss out on savings for recovery accessories such as massage guns, water bottles, and wireless headphones to support your post-workout relaxation and hydration.

Get ready to score big on fitness and wellness essentials during Amazon’s October Prime Day. Happy shopping, and here’s to a healthier, more active lifestyle.

The Best Prime Day Deals to Shop Now

Prime Day Smartwatches & Fitness Trackers Deals

1. 

   Apple Watch SE, $189 (Orig. $249)

   The Apple Watch SE’s sleek 40mm is stylish enough for everyday wearing while packing advanced features like a heart rate monitor, sleep tracking, and crash detection for enhanced safety. With GPS capability and an intuitive fitness tracking system, this smartwatch is perfect for workouts, runs, or tracking daily activity. Its lightweight design and range of customizable workouts make it a must-have for fitness enthusiasts.

2. 

   SAMSUNG Galaxy Watch 7, $270 (Orig. $300)

   This smartwatch is a cutting-edge fitness companion designed to keep you on track with your wellness goals. This 40mm Bluetooth AI smartwatch provides an array of features, including heart rate tracking, sleep monitoring, and fitness tracking, all wrapped up in a sleek and modern design. Its unique Energy Score and personalized wellness tips help you optimize your daily activities for better health.

3. 

   Garmin Vívoactive 5, $250 (Orig. $300)

   Built for fitness enthusiasts, this Garmin smartwatch comes packed with features like GPS tracking, heart rate monitoring, and multiple sports apps. It’s perfect for anyone seeking a smartwatch that can handle both gym sessions and outdoor adventures.

4. 

   Apple Watch Series 9, $329 (Orig. $429)

   For those who prefer a sleek, darker look, the Series 9 in Midnight Aluminum offers the same advanced health features as its counterpart, making it a stylish yet functional choice for fitness tracking.

5. 

   Amazfit Bip 3, $40 (Orig. 60)

   If you’re after a budget-friendly fitness tracker with impressive features, the Amazfit Bip 3 is a great pick. With a large display, long battery life, and water resistance, it’s designed to keep up with your daily activities.

Prime Day Fitness Equipment Deals

1. 

   Sperax Walking Pad, $160 (Orig. $330)

   This is the ultimate under-desk treadmill designed for convenience and versatility in any home or office setup. With a 340 lbs capacity, this 3-in-1 portable treadmill allows you to walk, jog, or run, making it perfect for all fitness levels. Its compact design easily fits under a desk or bed, while the quiet motor ensures minimal noise during use. Stay active throughout the day, even during work hours, with this space-saving, durable treadmill that seamlessly integrates into your busy lifestyle.

2. 

   Fit Simplify Resistance Loop Exercise Bands, $10 (Orig. $21)

   Elevate your workouts with the Fit Simplify Resistance Loop Exercise Bands, a set of 5 high-quality, durable bands perfect for strength training, stretching, and physical therapy. Each band offers a different resistance level, allowing you to customize your workout intensity, whether you’re a beginner or a fitness enthusiast. The set includes an instruction guide and a convenient carry bag, making it easy to take your workout on the go. These bands are perfect for toning your muscles, improving flexibility, and adding variety to your fitness routine.

3. 

   MXiiXM Adjustable Silicone Workout Weights, $26 (Orig. $46)

   Add resistance to your workouts with these adjustable ankle weights. They’re comfortable, durable, and great for toning your legs, glutes, and core.

4. 

   Lifepro Adjustable Dumbbells, $162 (Orig. $190)

   These adjustable dumbbells are a must-have for at-home strength training. With a quick-change system, they allow you to switch between different weights seamlessly, making them perfect for both beginners and advanced lifters.

5. 

   Cubii JR1 Under Desk Elliptical, $190 (Orig. $280)

   Get your cardio in while you work with the Cubii under-desk elliptical. It’s quiet, compact, and offers adjustable resistance, making it ideal for staying active even during the busiest of days.

Prime Day Clothing & Shoe Deals

1. 

   Colorfulkoala High-Waist Full-Length Leggings, $20 (Orig. $30)

   These high-waisted yoga pants are designed for comfort and flexibility. With a soft, buttery fabric and a snug fit, they’re perfect for yoga, running, or lounging around the house.

2. 

   NORTHYARD Men’s Athletic Running Shorts, $25 (Orig. $33)

   Lightweight and breathable, these athletic shorts are great for high-intensity workouts. They feature quick-dry technology and multiple pockets, making them a functional addition to your fitness wardrobe.

3. 

   Running Girl Criss-Cross Back Padded Sports Bra, $22 (Orig. $30)

   Designed for high-impact activities, this criss-cross sports bra features moisture-wicking fabric and removable padding, ensuring comfort and flexibility during every workout.

4. 

   Brooks Men’s Revel 6 Neutral Running Shoe, $74 (Orig. $100)

   This running shoe is designed for comfort and performance, featuring responsive cushioning and a breathable upper. It’s a versatile choice for runners, suited for both long runs and daily wear.

5. 

   ASICS Women’s Gel-Kayano 30 Running Shoes, $100 (Orig. $160)

   Designed for maximum stability and support, these ASICS running shoes are perfect for overpronators. With gel cushioning and a flexible design, they ensure a smooth, comfortable ride.

Prime Day Fitness Accessories Deals

1. 

   Hydro Flask, $35 (Orig. $50)

   Keep your drinks cold and refreshing with the Hydro Flask Wide Mouth water bottle. Made from durable, vacuum-insulated stainless steel, this bottle is designed to keep your beverages icy cold for hours, making it the perfect companion for workouts, travel, school, or daily commutes. The leakproof, closeable lid ensures no spills, even when you’re on the go. Its wide-mouth design allows for easy filling, pouring, and adding ice cubes, so you stay hydrated no matter where you are.

2. 

   Apple AirPods Max, $459 (was $549)

   Elevate your workout sessions with high-fidelity sound from the Apple AirPods Max. With active noise cancellation and spatial audio, these headphones are perfect for tuning into your favorite workout playlist or guided meditation.

3. 

   Beats Studio Buds, $120 (Orig. $150)

   Lightweight and compact, the Beats Studio Buds offer immersive sound quality and active noise cancellation. Ideal for workouts on the go, they fit snugly and provide up to 8 hours of listening time.

4. 

   RENPHO Thermacool Massage Gun, $88 (Orig. $140)

   Recover faster with this handheld massage gun, featuring multiple heads for targeted muscle relief. It’s portable, quiet, and comes with various intensity levels to help ease sore muscles after a tough workout.

5. 

   Pander Everywhere Belt Bag, $15 (Orig. $22)

   Stay stylish on the go with this versatile crossbody bag. With an adjustable strap and enough space for your essentials, it’s perfect for gym trips or casual outings.

The post The Best Fitness & Wellness Deals to Shop During Amazon’s October Prime Day appeared first on Athletech News.

Fitness and wellness brands have found immense success on social media platforms like TikTok and Instagram. These digital spaces are not just promotional channels but community hubs, where brands can engage directly with consumers, showcase their products, and embody their values. Here’s a detailed look at some of the top fitness and wellness brands dominating these platforms.

Activewear & Apparel

Alo Yoga 

Alo Yoga has cemented its status as a leading yoga lifestyle brand. It uses social media to build an aspirational wellness community, emphasizing not just stylish and comfortable apparel but also the mental and physical benefits of yoga. Instagram is filled with serene, aesthetically pleasing imagery featuring yoga poses, mindfulness practices, and lifestyle shots that align with the brand’s ethos. On TikTok, Alo shares bite-sized yoga tutorials and wellness tips, often collaborating with fitness influencers to reach a broader audience. This strategic content mix allows the brand to embody a holistic lifestyle, making it more than just an activewear company.

Nike 

Nike’s presence on social media is a testament to its global influence. The brand’s content strategy includes athlete stories, inspirational messages, workout routines, and sneak peeks of upcoming collections. On Instagram, Nike showcases high-quality visuals and compelling narratives around its campaigns, often highlighting diversity and inclusivity in sports. Its TikTok strategy leans towards engaging the younger demographic through quick fitness tutorials, influencer partnerships, and challenges that align with current trends. This multifaceted approach underscores Nike’s positioning as a brand for athletes of all levels, promoting a lifestyle that transcends mere sportswear.

Gymshark 

Gymshark has become synonymous with community-driven fitness. The brand’s social media approach focuses on authenticity, featuring real-life fitness journeys, workout challenges, and motivational content. Gymshark’s strategic use of influencer marketing has solidified its reputation as a brand that understands its audience. By creating content that ranges from gym routines to relatable fitness struggles, Gymshark positions itself as both a lifestyle brand and a supportive fitness community. Its online presence goes beyond product promotion, aiming to empower individuals at every stage of their fitness journey.

On 

Swiss-engineered running brand On has carved a niche with its focus on performance, comfort, and innovation. On’s social media content highlights not only its technologically advanced products but also the experiences of athletes and everyday runners. High-quality visuals, scenic running routes, and stories of endurance are central themes, emphasizing the brand’s commitment to functionality and aesthetics. By aligning its products with active lifestyles and personal achievements, On appeals to a wide range of fitness enthusiasts, from casual runners to professional athletes.

Sweaty Betty 

Sweaty Betty’s approach is all about empowering women through fashion-forward activewear. The brand creates a narrative around fitness as a means to achieve mental and physical strength, not just aesthetics. On Instagram, Sweaty Betty shares a mix of workout routines, styling tips, and community stories that highlight the versatility of its products. By promoting inclusivity and body positivity, the brand has built a loyal following. Its presence on TikTok involves sharing relatable fitness tips and behind-the-scenes looks, aligning with its mission to inspire women to lead active, balanced lives.

Beyond Yoga

Beyond Yoga focuses on comfort and inclusivity, creating apparel designed for all body types. The brand’s social media presence is characterized by an emphasis on self-care, body positivity, and a balanced lifestyle. Instagram serves as a visual extension of its mission, featuring diverse models, motivational quotes, and user-generated content that celebrates individual fitness journeys. By promoting a supportive and nurturing approach to wellness, Beyond Yoga resonates with a wide audience seeking a more mindful fitness experience.

Athleta

Athleta is more than just an activewear brand; it’s a community for women who embrace an active lifestyle. The brand’s social media strategy focuses on highlighting the multifaceted nature of modern women—athletes, mothers, professionals—who balance fitness with their daily lives. Through motivational content, fitness tips, and storytelling, Athleta emphasizes the importance of functionality and comfort in activewear. Its commitment to sustainability and women’s empowerment is also central to its messaging, appealing to consumers who prioritize conscious, purpose-driven brands.

Lululemon

Lululemon has become an icon in the world of activewear, thanks to its blend of fashion, function, and community. Its social media platforms showcase a mix of product highlights, yoga practices, meditation guides, and community stories. By providing high-value content such as fitness classes and wellness discussions, Lululemon positions itself not just as a retailer but as a lifestyle brand that supports holistic health. Its approach to TikTok and Instagram is designed to build a global network of wellness enthusiasts who connect through shared values of mindfulness and physical well-being.

Fabletics

Fabletics leverages its social media to promote activewear that is both stylish and accessible. The brand’s messaging is centered around body positivity, inclusivity, and the belief that fitness should be fun. Instagram serves as a platform for showcasing outfit inspiration, workout challenges, and behind-the-scenes content with co-founder Kate Hudson. Fabletics uses TikTok to engage with the fitness community through trending challenges, influencer partnerships, and relatable fitness content, fostering a sense of inclusivity and motivation.

Fitness Equipment & Digital Fitness Platforms

Zumba

Zumba revolutionizes fitness by combining dance and high-energy workouts, creating a fun and accessible approach to exercise. Its social media presence reflects the brand’s vibrant, inclusive nature, featuring dynamic dance routines, instructor-led challenges, and user-generated content from its global community. Zumba’s focus on enjoyment over traditional fitness techniques has made it a favorite among a wide demographic. The brand seamlessly integrates fitness with entertainment, fostering a strong sense of community that encourages participation from people of all ages and skill levels. By offering both in-person classes and virtual workouts, Zumba continues to thrive as a leading fitness brand that prioritizes movement, joy, and inclusivity.

Obé

Fitness Obé Fitness has embraced the digital fitness revolution, offering a range of live-streamed and on-demand workouts. Their social media channels provide short, high-energy workout clips, behind-the-scenes peeks into classes, and testimonials that highlight the inclusivity of their platform. With its vibrant aesthetic and upbeat content, Obé aims to make fitness accessible, fun, and engaging. By showcasing varied workouts that cater to different fitness levels, Obé Fitness appeals to a broad audience looking for a community-driven approach to at-home fitness.

Tonal

Tonal’s social media strategy is centered around education and motivation. As a leader in smart home gym equipment, Tonal showcases guided workouts, strength training tips, and the benefits of its all-in-one digital weight system. The brand collaborates with athletes and fitness experts to provide credible, expert-driven content that speaks to both fitness enthusiasts and beginners. By highlighting real results and personal stories, Tonal effectively demonstrates how its technology can transform the at-home workout experience.

Peloton

Peloton has built a lifestyle brand that extends beyond fitness equipment. Its social media channels are filled with inspiring stories from its community, live class highlights, and wellness tips. Peloton uses TikTok to engage with a younger demographic through short, impactful workout clips, while Instagram focuses on sharing user experiences and promoting new classes and programs. This community-driven approach reinforces Peloton’s mission to make fitness a shared and enjoyable experience.

Equinox

Equinox represents luxury wellness and high-end fitness. Its social media content reflects the brand’s elite positioning, featuring premium fitness classes, wellness tips, and lifestyle imagery that appeals to a sophisticated audience. The brand emphasizes a holistic approach to fitness, intertwining workouts with elements of mental health, nutrition, and lifestyle. Through curated, high-quality content, Equinox sets itself apart as a leader in the fitness industry, attracting those who seek a comprehensive wellness experience.

Barry’s

Known for its high-intensity workouts, Barry’s uses social media to showcase the energy and results of its fitness routines. The brand frequently features its trainers, workout challenges, and user success stories, creating an environment of motivation and encouragement. Barry’s content is designed to reflect the intensity and camaraderie of its boot camp classes, giving followers a glimpse into its dynamic fitness community.

Dogpound

As a boutique personal training gym with a high-profile clientele, Dogpound’s social media presence emphasizes exclusivity, strength, and personal transformation. The brand shares workout routines, behind-the-scenes training sessions, and motivational clips, promoting a lifestyle centered around fitness excellence. Dogpound’s approach appeals to those looking for a premium, results-driven training experience.

Nutrition & Supplements

Bloom Nutrition

Bloom Nutrition has made waves in the wellness market with its superfood supplements, primarily targeting consumers seeking to improve their daily health routines. Its social media strategy is built around authenticity, featuring user testimonials, daily routines, and influencer collaborations that highlight the practical benefits of its products. Bloom uses TikTok and Instagram to educate audiences on the importance of gut health, energy optimization, and mental clarity, providing approachable solutions for wellness enthusiasts. This educational yet relatable content creates a sense of trust and community among followers, setting the brand apart in the crowded supplements market.

AG1

AG1 by Athletic Greens takes a science-backed approach to health, offering a daily greens supplement designed to support overall wellness. The brand’s social media presence is focused on delivering concise, informative content, from health tips to user success stories, underscoring the product’s comprehensive nature. By collaborating with health professionals and fitness influencers, AG1 positions itself as a credible and reliable source for those looking to optimize their health. Their strategy prioritizes education around wellness and daily nutrition, resonating with an audience that values evidence-based health practices.

Hydrojug

Hydrojug has transformed the concept of hydration into a lifestyle. The brand’s approach on social media involves playful and motivational content, emphasizing the importance of water intake in achieving wellness goals. They frequently partner with fitness influencers who integrate Hydrojug into their routines, making the brand a staple in everyday health practices. By focusing on both functionality and style, Hydrojug successfully engages an audience that views hydration as a key component of their fitness journey.

Alani Nu

Alani Nu’s product lineup includes pre-workout drinks, protein powders, and various supplements aimed at boosting overall wellness. The brand’s social media strategy highlights bright, vibrant content showcasing the products in everyday scenarios. Alani Nu emphasizes the convenience and taste of its supplements, addressing common wellness challenges like fatigue, nutrition gaps, and stress. Collaborations with fitness influencers and wellness advocates reinforce its position as a reliable, results-oriented brand, appealing to consumers who prioritize both health benefits and lifestyle compatibility.

Celsius

Celsius has positioned itself as a leading fitness energy drink, advocating for an active lifestyle fueled by healthy energy. The brand’s social media channels showcase workout routines, motivational content, and practical uses of their drinks for pre- and post-workout support. By focusing on product benefits such as improved endurance and metabolism boost, Celsius appeals to fitness enthusiasts and athletes looking for clean energy solutions. Its emphasis on community engagement and relatable content has built a loyal following that integrates Celsius into their daily fitness routines.

Sakara Life

Sakara Life is known for its organic, plant-based meal programs and wellness products. Their social media presence revolves around holistic health, sharing visually appealing meal presentations, lifestyle tips, and educational content on plant-based nutrition. Sakara’s strategy includes collaborating with health experts and influencers to discuss topics like gut health, mental clarity, and balanced living. This multi-faceted approach not only showcases its product offerings but also positions the brand as a leader in the plant-based wellness movement.

Cymbiotika

Cymbiotika specializes in advanced bioavailable supplements designed to optimize wellness. The brand’s social media content emphasizes education, explaining the science behind its products and the importance of supplementing with essential nutrients. By focusing on high-quality ingredients and cutting-edge formulations, Cymbiotika appeals to health-conscious consumers who seek innovative solutions for their wellness needs. The brand’s collaborations with health professionals and wellness advocates further establish its authority in the supplements market.

Methodology

Methodology provides a meal delivery service focused on nutritious, clean eating. Their social media presence highlights meal prep, seasonal ingredients, and the ease of integrating healthy meals into busy lifestyles. By showcasing the diverse and flavorful options in their meal plans, Methodology promotes the idea that nutritious food can be convenient, delicious, and enjoyable. Their content strategy is tailored to individuals seeking a seamless approach to maintaining a balanced diet, making Methodology a top choice for health-focused consumers.

Seed

Seed positions itself as a microbiome-focused brand, offering probiotics that target gut health. Their social media strategy is heavily education-driven, featuring detailed posts about gut health, the science of probiotics, and user testimonials. By demystifying complex health topics, Seed establishes itself as a trusted authority in the wellness space. Its focus on research, sustainability, and transparency resonates with consumers looking for scientifically validated solutions to support their overall well-being.

JSHealth Vitamins

JSHealth Vitamins, founded by nutritionist Jessica Sepel, centers its social media content around holistic wellness, self-care, and transparency in supplement formulations. Instagram posts and TikTok videos offer guidance on incorporating vitamins into daily routines while addressing common health concerns like energy levels, digestion, and skin health. The brand’s educational content, combined with user testimonials, fosters a sense of community and trust, appealing to individuals who prioritize natural and effective wellness solutions.

Wellness & Health

Oura

Oura is a pioneer in wearable health technology, offering a smart ring that tracks sleep, activity, and readiness. The brand’s social media content educates audiences on the importance of sleep and recovery for overall wellness. Oura often collaborates with athletes, health experts, and lifestyle influencers to showcase how data-driven insights can lead to improved health outcomes. By blending technology with wellness, Oura appeals to consumers interested in a holistic, data-focused approach to optimizing their well-being.

Noom

Noom focuses on behavior change and psychological insights to promote sustainable weight management and healthy lifestyle habits. Their social media channels offer tips on nutrition, mental health, and fitness, supporting their comprehensive program. Noom’s strategy includes sharing user success stories, and reinforcing its credibility as a platform that facilitates real, long-term change. By positioning itself as more than just a diet program, Noom targets consumers looking for a supportive and holistic approach to health.

Hims & Hers

Hims and Hers provide telehealth solutions for various wellness needs, from hair care to mental health. Their social media content is a mix of educational posts, product highlights, and user testimonials, tailored to address common wellness concerns openly and without stigma. By normalizing topics like mental health and skincare, Hims and Hers fosters an inclusive community that prioritizes accessible, personalized wellness solutions. This transparent and supportive messaging appeals to consumers seeking convenience, privacy, and credible information in their wellness journey.

Erewhon

Erewhon is more than a high-end grocery store; it’s a lifestyle brand synonymous with holistic health and premium wellness. The store’s social media presence features health-centric products, nutritional advice, and collaborations with wellness influencers. By highlighting new product launches, curated supplements, and clean eating recipes, Erewhon positions itself as the go-to destination for those who prioritize health, quality, and sustainability in their everyday choices. Its content strategy reflects a commitment to conscious living, making Erewhon a trusted name in the wellness industry.

ARMRA

ARMRA focuses on harnessing the power of colostrum for immune and gut health. Its social media content dives into the science behind colostrum, emphasizing its benefits for the body’s defense systems. By educating consumers on the product’s unique properties and its applications, ARMRA appeals to wellness enthusiasts seeking natural, science-backed solutions for optimizing their health. Collaborations with health professionals and influencers further enhance its credibility, positioning ARMRA as a leader in immune health.

The post The Top Fitness And Wellness Brands on Social Media appeared first on Athletech News.

Fitnessmith, a leading provider of fitness equipment sales and services, has announced the acquisition of Gym Source USA‘s commercial equipment, preventive maintenance, and service divisions. This strategic move strengthens Fitnessmith’s market reach across 47 states, enhancing its position as a top provider in the fitness equipment industry.

Gym Source USA, a reputable name in the fitness sector since 1936, has been a key supplier of commercial fitness equipment and services in 21 states. Its clientele spans multi-family housing complexes, country clubs, municipal centers, schools, universities, and various other commercial facilities. With this acquisition, Fitnessmith aims to build on Gym Source USA’s long-standing legacy and reputation for delivering high-quality products and services.

Michael Scichilone, CEO of Fitnessmith, emphasized the value of the acquisition, stating, “This acquisition significantly enhances our reach and strengthens our position as a leading provider in the industry. We look forward to building upon Gym Source USA’s legacy of excellence and continuing to deliver high-touch service and top-quality fitness equipment to all clients.”

Current Gym Source USA customers will experience a seamless transition to Fitnessmith, with uninterrupted services and continued access to premium fitness equipment. Additionally, Fitnessmith plans to employ select Gym Source USA staff to ensure a smooth transfer of operations and uphold service quality standards.

Deborah McKeever, President of Gym Source USA, expressed confidence in Fitnessmith’s capabilities, highlighting the company’s commitment to maintaining the high level of service and product quality that customers have come to expect. “With Fitnessmith acquiring Gym Source USA’s sales and service divisions, they are now among the largest sales and service providers in the nation,” she added.

The acquisition aligns with Fitnessmith’s goal of offering tailored fitness solutions through partnerships with over 70 manufacturers.

The post Fitnessmith Acquires Gym Source USA’s Commercial Equipment, Maintenance, and Service Divisions appeared first on Athletech News.

A studio’s success fundamentally depends on sales. Without a solid membership funnel, there’s no business to sustain. However, as an owner, your passion likely lies in helping people become healthier, fitter, and live longer – not in managing sales. That’s where the challenge begins.

You may decide to hire a person or a team to handle customer acquisition and retention, and this can work well – until it doesn’t. Finding the right person who is both affordable and capable of representing your brand while successfully driving sales can be difficult. Even if you find someone who fits, there’s no guarantee they’ll stay. When they leave for another opportunity, you’re back to square one, interviewing, hiring, and training, often caught in an endless cycle.

How can you effectively run and scale your business under these conditions?

Outsourcing your sales might be the solution you need.

The Sales Arms is a virtual business management consulting firm specializing in sales and marketing. The company supports fitness and wellness businesses with lead management, sales strategies, and client communication, aiming to streamline processes and increase revenue. Since its launch in 2019, The Sales Arms has achieved a 92% success rate in consistent month-over-month growth for its clients.

While some owners may hesitate to hire a remote sales team, there are some very compelling reasons to consider it. Athletech News spoke with Chris Appiah, founder of The Sales Arms, to explore them.

1. Access to Experienced Sales Professionals

If you’ve tried to hire a great local salesperson with fitness or wellness experience who is affordable, you know it can feel like searching for a needle in a haystack. That’s where The Sales Arms comes in.

“Our team consists of fully vetted fitness and wellness professionals with years of experience nurturing prospects and closing sales,” says Appiah. “With today’s technology, these individuals don’t need to be on-site to effectively funnel and nurture leads.”

Appiah further elaborates on the workforce challenges.

“The talent pool for this position seems to be shrinking,” he explains. “Often, operators end up hiring entry-level people and training them, which defeats the purpose of freeing up their time. We come in as fully experienced professionals to do the job.”

2. Protection from Turnover

It’s a well-known reality: front-of-house staff at fitness studios and gyms often face high turnover rates.

“Employees get sick,” says Appiah. “They change careers or go back to school, and the operator is left scrambling to start over. Outsourcing eliminates this colossal pain point. We don’t call in sick.”

Appiah also emphasizes the importance of maintaining consistency.

“There is something to be said about knowing that no part of the nurturing process will fall through the cracks,” he says. “Consistency in approach, execution, and branding is essential, and maintaining a steady process is key to achieving sales success.”

3. Cost Efficiencies

The average salary for a fitness manager ranges from $40,000 to $60,000, but Appiah maintains that The Sales Arms can deliver better results for less.

“Our services are customizable to meet the gym or studio’s specific needs and won’t exceed the cost of hiring a full-time sales manager,” he says.

Another important consideration is the level and type of output.

“With The Sales Arms, you get multiple people working on your business,” he explains. “You have a lead salesperson on the front end, reaching out to leads and following up, and on the back end, you have a rep pushing older leads to the top of the funnel, re-engaging old members, and more. Most of our clients get three individuals for the price of less than one. That’s really powerful.”

4. Scale Your Business

Opening multiple locations has its own set of challenges, of course. Appiah says that working with a virtual team ensures a unified approach and streamlined execution across all locations.

“Every studio has different nuances and a slightly different culture because of the team working within that studio,” says Appiah. “You may have a manager who naturally excels at operations and efficiencies in one location and a people-person in another, which leaves you to figure out how to best fill in the gaps. Outsourcing allows you to bring the same set of skills to all locations every day, saving time and headaches while keeping the brand fully intact.”

5. Accountability

One area of concern for owners and operators when it comes to outsourcing sales is accountability. Without boots on the ground and face-to-face interaction, how will you keep abreast of the progress and daily work? Appiah addresses this concern in several ways.

“First, we do all of our work within our client’s database of choice – whether that be Mindbody or Marianta Tek, etc. Our staff is well-versed in all platforms, allowing us to integrate seamlessly as part of your team,” he explains.

“Second, we have a private Slack channel for real-time communication, so it’s as if our team is in your studio every day from open to close,” he says.

“And third, we conduct monthly – or sometimes weekly – check-in meetings with our clients to review progress, address needs, and set priorities.”

Additionally, there’s a comprehensive onboarding process covering branding, sales training, and more, ensuring the remote team is fully prepared to operate effectively in all areas.

Outsourcing sales might not be the first thing that comes to mind when thinking about growing your fitness studio, but in the end, it could be the smartest move you make. Tapping into a team of seasoned professionals to help mitigate the challenges of turnover, reduce costs, and ensure a consistent approach across multiple locations could be the key to unlocking the full potential of your studio.

The post Why Outsourcing Sales Could be the Best Decision You’ll Ever Make appeared first on Athletech News.

The Aviron Fit Bike isn’t a typical stationary bike. It’s part of Aviron’s strategy to redefine at-home fitness by incorporating gaming into the workout process. Unlike standard exercise bikes, the Fit Bike allows users to participate in multiplayer games, live races and guided scenic rides—all designed to keep them motivated and entertained.

“The Aviron Fit Bike is about more than just adding another piece of equipment to your home gym,” says Andy Hoang, CEO and Founder of Aviron. “We’re transforming the way people approach their workouts by making them fun and engaging. This is fitness that you’ll actually look forward to.”

What’s New?

One of the standout features of the Aviron Fit Bike is its advanced electromagnetic resistance system, which offers 160 levels of resistance. The bike’s freewheel design mimics the feel of outdoor cycling, so users will have a more authentic riding experience. This design allows for more realistic and varied training sessions, which can enhance a client’s workout experience by simulating real-world cycling conditions. There’s also a 22-inch HD screen with front-facing speakers and a camera.

The Fit Bike also prioritizes comfort, with a four-way adjustable seat, six-way adjustable handlebars, and a reinforced steel frame that supports up to 350 pounds. This makes it an inclusive option for fitness professionals working with diverse client bases.

The launch of the Aviron Fit Bike comes at a time when the home fitness market is more crowded than ever. According to the Global Home Fitness Equipment Market Outlook, the global home fitness equipment market is projected to achieve a substantial multimillion-dollar valuation by 2032, demonstrating an unexpected compound annual growth rate (CAGR) throughout the forecast period of 2024-2032, when compared to data from 2018 to 2023.

The Aviron Fit Bike is straightforward to set up, with a 20-minute assembly time, and comes with a 10-year frame warranty. It has a compact design that fits well in smaller spaces. Additional accessories, such as a resistance control remote, a more comfortable seat, a mat, dumbbells, and clip-in pedals, are available to customize the bike for different user preferences.

See also: IKEA Enters Fitness With At-Home Workout Collection

The post Game-Driven Cycling: Aviron Fit Bike Brings Immersive Training to Home Fitness appeared first on Athletech News.

The International Sports Sciences Association (ISSA) has announced a new partnership that will help more people become certified. Now, veterans and their eligible family members can enroll in the ISSA Certified Personal Trainer certification (CPT) program using VA benefits, thanks to reimbursement eligibility through the GI Bill starting on July 1, 2024. 

This initiative highlights ISSA’s ongoing commitment to supporting those who’ve served our country, offering a clear path to rewarding careers in fitness.

“At ISSA, we recognize the extraordinary commitment that members of the military bring to their service, and we are dedicated to supporting them both during and after their service,” said Rob Findling, ISSA Director of Inside Sales and Military Specialist.

“As a Marine Corps veteran, I understand firsthand the transformative power of education and career readiness,” Findling continues. “This partnership with the VA opens new doors for veterans, allowing them to leverage their discipline and leadership skills into rewarding careers as personal trainers.”

What makes this partnership even more impactful are the various benefits and opportunities available for military personnel through the ISSA personal trainer certification program.

The ISSA’s move to include its CPT course in the list of programs eligible for GI Bill reimbursement underscores the organization’s commitment to providing military members and their families with access to quality education and certification. The inclusion of this program in the GI Bill offerings provides a valuable opportunity for veterans looking to transition into civilian roles – like personal training – that capitalize on their unique skills.

The partnership between ISSA and the VA represents a significant step forward in supporting veterans’ career development, offering them a pathway to leverage their military experience in the growing fitness industry.

The post Veterans Can Now Use GI Bill Benefits for ISSA Personal Trainer Certification appeared first on Athletech News.

The American Council on Exercise (ACE) and the Lakeshore Foundation have teamed up to advance education in inclusive fitness. On August 8, 2024, the two organizations announced their partnership, with a focus on creating resources to help exercise professionals and health coaches better serve individuals with physical disabilities.

This collaboration aims to give fitness professionals the knowledge and tools they need to provide safe and effective physical activity options for people of all abilities. The goal is to fill the gaps in current fitness education, making sure that professionals are well-prepared to meet the diverse needs of their clients.

Cedric X. Bryant, PhD, FACSM, President and CEO of ACE, spoke about the importance of this partnership in promoting a more inclusive approach to fitness. “We’re excited to work with the Lakeshore Foundation on this initiative, which is a big step toward making the fitness industry more accessible to everyone,” Bryant said.

The Lakeshore Foundation, based in Birmingham, Alabama, is well-known for promoting active lifestyles among individuals with physical disabilities. Their experience in creating programs tailored to the needs of people with disabilities will play a key role in this partnership. Amy Rauworth, Chief of Research and Innovation at Lakeshore, emphasized that this collaboration will help ensure that fitness professionals are equipped to effectively support individuals with disabilities.

This partnership fits into ACE’s larger commitment to Equity, Diversity, and Inclusion (EDI) within the fitness industry. By working together, ACE and the Lakeshore Foundation hope to create a more welcoming environment for everyone, reflecting the ongoing changes in fitness and the need for continuous education.

The partnership between ACE and the Lakeshore Foundation is a crucial step toward better-preparing professionals to serve people of all abilities. With the Paralympics coming up, this initiative is especially timely, highlighting the importance of inclusivity in fitness and the key role of education in achieving that goal. The resources developed through this collaboration are expected to have a lasting impact, helping to make the fitness industry more inclusive and accessible for years to come.

See also: Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness

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