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Finding the right gift for the fitness enthusiast or wellness devotee in your life requires more than a quick scroll—it demands a balance of practicality, innovation, and understanding his unique goals. Whether he’s an elite athlete, a weekend warrior, or someone embracing a healthier lifestyle, the best gifts do more than impress—they enhance his performance, recovery, and overall well-being. From cutting-edge technology to thoughtfully designed gear, these selections for 2024 reflect the latest advancements in fitness and wellness, ensuring they’ll resonate with even the most discerning recipients. Here’s our expertly curated roundup of the best gifts for him this year, even after the holidays.

• 

  alphabeats Mental Training Bundle

  Transform your mental game with alphabeats, the professional training platform now available through Muse’s brain-sensing headband. Used by Olympic athletes and pro teams, alphabeats enhances focus and resilience by adapting your favorite music to your brain activity in real time. Get the complete bundle—Muse 2 headband and 12 months of unlimited access—for $249 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for peak performers. Does he already have a Muse device? Gift a year of alphabeats for only $89 (regular $149).

  Buy now: $249 (Orig. $399) at alphabeats

• 

  Boncharge Infrared Sauna Blanket

  Treat him to the ultimate wellness upgrade with this portable infrared sauna blanket. Designed to deliver detoxifying effects and soothe sore muscles, it transforms any space into a personal spa. Ideal for relaxation and recovery after tough workouts or stressful days, it’s the perfect gift for anyone seeking balance and rejuvenation.

  Buy Now: $699 at Bon Charge

  

  The Momentous Three

  From November 12th through December 2nd, your audience can save 25% sitewide with the code BFCMAFF. Additionally, every purchase over $100 includes a free 5-night Sleep Pack—an ideal way to relax and stay energized throughout the holiday season.

  Buy Now: $97 at Momentous

• 

  Theragun PRO

  Elevate his recovery routine with the Theragun PRO, a top-tier percussive therapy device designed for deep muscle treatment. Ideal for athletes and fitness enthusiasts, it offers customizable speed settings and multiple attachments to target specific muscle groups, aiding in faster recovery and enhanced performance. Its ergonomic design ensures comfortable use, making it a valuable addition to any fitness regimen. Use code NOVEMBER15 at checkout to save 15%.

  Buy Now: $424 (Orig. $499)

• 

  Alo Co-Op Pant

  Upgrade his athleisure collection with the Co-Op Performance Joggers from Alo Yoga. These joggers are crafted from lightweight, water-repellent fabric, making them perfect for both workouts and casual wear. The slim fit and cuffed ankles provide a modern look, while hidden zippered pockets offer secure storage for essentials. Available in multiple colors, they seamlessly blend style and functionality.

  Buy Now: $138 at Alo

• 

  Garmin Forerunner 265

  This GPS smartwatch is a runner’s dream. It tracks workouts, heart rate, sleep, and even has a built-in coaching feature. A must-have for data-driven fitness buffs.

  Buy Now: $350 (Orig. $450)

• 

  Hyperice Venom 2 Back

  Help him recover like a pro with the Hyperice Venom 2 Back, a wearable device combining heat and vibration therapy for targeted muscle relief. Perfect for easing tension, soothing sore muscles, or simply unwinding after a long day, this upgraded version offers an ergonomic fit, adjustable straps, and a sleek touchscreen control for customizable sessions. It’s the ultimate solution for anyone needing quick, effective back pain relief.

  Buy Now: $249 at Hyperice

• 

  BowFlex SelectTech 552 Adjustable Dumbbells

  Elevate his strength training with the BowFlex SelectTech 552 Adjustable Dumbbells. These innovative dumbbells adjust from 5 to 52.5 pounds, replacing the need for 15 sets of weights and saving valuable space. With a simple turn of the dial, he can seamlessly switch between exercises, making workouts more efficient. Durable molding around the metal plates ensures a smooth lift-off and quieter workouts, enhancing the overall training experience.

  Buy Now: $429 at BowFlex

• 

  Nike Metcon 9

  Take his workouts to the next level with the Nike Metcon 9, the ultimate training shoe designed for lifters, cross-trainers, and athletes of all levels. This upgraded version features a larger Hyperlift plate for improved stability during heavy lifts and a rubber rope wrap for enhanced grip during high-intensity training. Sworn by elite athletes, the Metcon 9 remains the gold standard for performance and durability, making it an essential for crushing goals every day.

  Buy Now: $150 at Nike

• 

  Hydro Flask 32-Ounce Wide Mouth Bottle

  Keep him hydrated during workouts with this double-insulated water bottle that keeps drinks cold for up to 24 hours. Bonus: It’s durable and comes in sleek colors.

  Buy Now: $45 at Hydro Flask

• 

  Apple AirPods Max

  Give the gift of premium sound with the Apple AirPods Max, designed to deliver immersive audio and unmatched comfort. With features like Active Noise Cancellation, spatial audio, and a breathable knit mesh canopy, these headphones are ideal for workouts, workdays, or unwinding at home. Boasting up to 20 hours of battery life, they’re perfect for enjoying music, podcasts, or calls without interruption, making them a standout gift for tech and audio lovers alike.

  Buy Now: $549 at Apple

• 

  Echelon Row-S Smart Rower

  Rowing is one of the best full-body workouts, and this smart rower offers live and on-demand classes for an immersive experience. It’s compact and perfect for home gyms.

  Buy Now: $1,000 (Orig. $1,799) at Echelon

• 

  Rhone Reign Long-Sleeve Tee

  Made with anti-odor and moisture-wicking technology, this lightweight tee is perfect for any workout or recovery day. Its sleek design ensures it’s just as good for casual outings.

  Buy Now: $78 at Rhone

The post The Best Gifts for Him 2024: Post-Holiday Picks for Active Men appeared first on Athletech News.

With the global wellness market now worth $5.6 trillion and climbing higher every year, there’s never been a better time to want to be healthy – or be in the business of helping people get healthy.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry experts took a deep dive into the world of wellness and the related sectors of recovery and longevity, including the rise of GLP-1 weight loss drugs, hot and cold therapy, and the growing field of longevity science.

Topics of discussion also included the growing role fitness facilities are playing in supporting members on their health journeys.

In case you missed any DISRUPT Wellness, Recovery & Longevity videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Personal Trainers in the Wellness Era

• Darlene Marshall, MAPP, NASM Subject Matter Expert, NASM
• Rich Fahmy, M.S., Senior Content Development Manager, NASM
• Moderated by Joy Keller, Athletech News

Pricing Recovery: How To Monetize the Wellness Craze

• Lee Braun, Founder and CEO, Perspire Sauna Studio
• Lisa Semerly, Chief Revenue Officer, Halotherapy Solutions
• Rachelle A. Reed, Scientific Advisor, Perspire Sauna Studio
• Moderated by Joy Keller, Athletech News

Wellness Room: Building the Ultimate Recovery Experience

• Brynn Scarborough, President and CEO, Wellness JK
• Mike Hansen, Entrepreneur and Founder Advisor, Mike G. Hansen
• Robbie Bent, Co-Founder and CEO, Othership
• Moderated by Edward Hertzman, Athletech News

The Booming Business of Longevity

• Dr. Frank Lipman, Founder, Eleven Eleven Wellness Center
• Dr. Mark Hyman, Co-Founder & Chief Medical Officer, Function
• Naveen Jain, Founder and CEO, Viome
• Moderated by Edward Hertzman, Athletech News

Unlocking Metabolic Health

• Colleen Cutcliffe, Co-Founder and CEO, Pendulum
• Darshan Shah, MD, Founder and CEO, Next Health
• Moderated by Tricia Madden, Fit Pro Programming/IDEA World

Beyond Fitness: Why the Future of Healthcare Is Happening Inside Clubs

• Julia Klim, Vice President of Strategic Partnerships & Business Development, Equinox
• Spencer Honeyman, Chief Commercial Officer, Vi Labs
• Nina Crowley, PhD, RD, Director of Clinical Education & Partnerships, Seca Medical Body Composition
• Moderated by Edward Hertzman, Athletech News

The Future of Metabolic Health With Jeff Zwiefel

• Jeff Zwiefel, Health & Fitness Expert Strategist & Advisor, Former President & COO, Life Time
• Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Wellness, Recovery & Longevity Content appeared first on Athletech News.

As fitness facilities increasingly focus on overall well-being, designing gyms and studios with mental health in mind is becoming a popular option. 

In 2024, 43% of U.S. adults reported feeling more anxious than the previous year, a significant increase from 37% in 2023 and 32% in 2022 (American Psychiatric Association). The primary sources of anxiety include current events, economic concerns and safety issues, highlighting the increasing importance of mental health support across different settings, including fitness spaces where wellness is a growing focus (National Institute of Mental Health). 

This data reinforces the value of gyms creating environments that prioritize mental wellness through design and recovery services, meeting the needs of an anxious population seeking holistic health solutions. Creating a calming, wellness-centric environment can help reduce stress and promote emotional well-being, alongside physical fitness. 

The following strategies represent a small sampling of the approaches being implemented:

1. Mindful Design Elements

Gyms are incorporating softer lighting, natural materials, and plant-filled spaces to create environments that support relaxation and mindfulness (Virtuagym, Mindbody). 

According to wellness industry insights, meditation and mindfulness spaces in gyms are becoming essential as people seek a balanced approach to fitness. Classes like yoga, tai chi, and meditation are now integrated into gym offerings, making mental well-being a priority for members (Core Health & Fitness). 

Color psychology is also playing an increasingly important role in gym design, where specific hues are chosen to create tailored environments. Calming shades like soft blues, greens and earth tones are often used in recovery and meditation areas because they promote a sense of tranquility and help gym-goers unwind. These colors are associated with feelings of balance and renewal, making them ideal for relaxation space (Advantage Sport & Fitness) (Cole Don Media).

In contrast, high-energy areas frequently feature vibrant shades like reds and oranges, which are known for their stimulating and energizing effects. These colors boost motivation and help gym users stay engaged during intense workouts.

Acoustic design is equally important. Sound-absorbing materials and white noise systems create quiet zones amidst the otherwise busy and noisy gym environment. These elements, alongside thoughtful color choices, aim to offer a more holistic and mentally restorative experience (Iron House Design)

2. Recovery & Regeneration Zones

Gyms are dedicating more space to recovery areas, recognizing that mental recovery is as crucial as physical recovery. Features such as nap pods, infrared saunas, and cryotherapy are becoming popular. These tools help reduce anxiety and stress while promoting better sleep and cognitive function (Virtuagym, Silver Oak Health).

In addition to high-tech tools like nap pods and cryotherapy, many recovery zones now feature dedicated spaces for mindfulness practices, such as meditation or breathing exercises. The integration of technology such as guided meditation apps or biofeedback devices is also becoming popular, helping gym-goers better manage stress and improve their mental well-being. Recovery areas are designed not only for physical muscle repair but also for mental rejuvenation, further integrating wellness into the fitness experience.

3. Digital Mental Health Platforms

Digital platforms and mental health apps are also playing a role in mental wellness by offering guided meditation sessions, mindfulness practices and even AI-driven therapy tools (Silver Oak Health). Many gyms are now integrating these digital solutions, allowing members to engage with mental fitness content both inside and outside the gym.

Many fitness facilities are also integrating personalized digital platforms that offer tailored mental wellness programs, including mood tracking, stress assessments and individualized meditation recommendations. These platforms often include social features, allowing users to connect with others for shared support.

By integrating mental health into gym design, recovery services, and digital wellness tools, fitness facilities can deliver a comprehensive, well-rounded approach to health. This holistic strategy not only supports physical fitness but also caters to the growing demand for mental wellness, making these spaces more appealing to today’s health-conscious consumers.

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

The post Mental Health in Gyms: 3 Design Trends Reshaping Fitness Spaces appeared first on Athletech News.

As the flagship massage device from wellness tech company Therabody, Theraguns are popular tools for relieving muscle pain and soreness, reducing tension and improving circulation.

Therabody’s Theragun Prime model is an easy-to-use, more affordable version of the tool, perfect for a loved one or family member who might want a simpler way to access percussive therapy.

Athletech News tested the Theragun Prime to see how it compares to other percussive therapy devices and massage guns on the market.

Pros

The Theragun Prime has five speeds that you can either control with the app or on the gun itself. It’s powerful, with speeds up to 2400 PPM, along with a 120-minute total battery life and the quintessential Theragun ergonomic triangle multi-grip.

At $299 (on sale for $199) the Theragun Prime is significantly cheaper than other Theragun models, compared to the $599 Pro Plus and the $399 Prime Plus. The Prime is also the same weight (and much of the same functionality) as the Elite, at 2.2 pounds, but is around $100 less expensive.

The Prime is much quieter than other massage guns on the market, with a scratch-resistant design perfect for gym visits. It comes with four attachment heads, including the Heated Percussive Plus Attachment, the Standard Ball Plus Attachment, the Dampener Plus Attachment, and the Wedge Plus Attachment, which is perfect for specific areas around the shoulder blades and IT bands.

I found that the Theragun Prime was perfect for workout warmups and recovery, and using it 3-4 times a week for 5-10 minutes significantly reduced pain and soreness, even from working at a desk. It was surprisingly easy to reach even the upper back due to the ergonomic and triangular design of the massage gun.

Cons

With only four head attachments, the Theragun Prime has fewer than other models, which could come into play for those who want to target very specific areas of the body. It’s also not the most portable, particularly compared to the Mini, which is perfect to stick in a gym bag.

In addition, while the Therabody app is a comprehensive and well-designed tool, for those who want to use the Prime in a standalone manner, the product isn’t as comprehensive as the Theragun Pro Plus’s screen.

Final Thoughts

Overall, the Theragun Prime is a more affordable tool for percussive therapy, with a quieter and more effective design than other models. Right now, it’s $199 (compared to $299 normally) for the holiday season, and it’s HSA and FSA-friendly.

The post Product of the Week: Therabody’s Theragun Prime Is an Affordable Massager appeared first on Athletech News.

National Stretching Day is December 11 and showcases the transformative power of stretching — from improving everyday movement to enhancing athletic performance through both self-guided and assisted technique. Recent research reveals compelling evidence, from improved heart health to increased strength and even a potential link to longevity. Here’s a closer look at three studies shaping the future of flexibility training.

1. Stretching Improves Cardiovascular Health

Researchers at the University of Milan conducted a 12-week study examining how stretching affects arterial function. Participants engaged in 40-minute sessions, three times per week, focusing on lower body stretches. The results were significant: arterial stiffness significantly decreased, leading to improved blood flow and reductions in both systolic and diastolic blood pressure.

The findings suggest that stretching isn’t just for muscle health — it’s a key component of cardiovascular wellness. Fitness businesses can leverage this insight by offering specialized stretching classes that appeal to members focused on improving heart health or recovering from conditions like hypertension.

2. Stretching Builds Strength and Muscle Volume

A comprehensive meta-analysis published in Sports Medicine revealed that static stretching can yield measurable improvements in muscle strength and size. The study analyzed data from participants who practiced static stretching routines — holding a stretch for 15-60 seconds — over several weeks. The researchers found that consistent practice not only enhanced flexibility but also increased muscle cross-sectional area and force output.

This challenges traditional fitness paradigms, where strength training and stretching are often siloed. For gym operators, these findings open the door to hybrid classes that combine mobility with strength, appealing to members seeking efficient, multifaceted workouts.

3. Stretching Linked to Longevity

Flexibility may serve as a predictor of overall health and longevity, according to a study in the Scandinavian Journal of Medicine & Science in Sports. The study tracked 3,000 middle-aged adults over several years and measured their ability to perform simple flexibility tests, such as forward bends.

The results were striking: individuals with higher flexibility scores had a 15% lower risk of all-cause mortality. Researchers hypothesize that flexibility reflects systemic health, including muscle quality, joint function, and even metabolic health.

For fitness professionals, this finding reinforces the importance of incorporating stretching into holistic wellness programs, particularly for older populations seeking to improve quality of life as they age.

Stretching is a cornerstone of wellness with clear, evidence-based benefits. For gyms and studios, this presents an opportunity to enhance offerings with dedicated stretch classes, mobility workshops or one-on-one flexibility coaching.

Facilities could also consider integrating stretching equipment or recovery zones to cater to members interested in longevity and functional health. Promoting the science-backed benefits of stretching can not only drive member engagement but also position your business as a leader in cutting-edge wellness solutions — not just on National Stretching Day, but every day.

The post Studies: Stretching Boosts Heart Health, Strength & Longevity appeared first on Athletech News.

Hertzman, Tietz and Peat also touch on the large and small changes in consumer demands that are motivating individuals to go to gyms or fitness studios for new reasons. The three also break down the ongoing need for education around recovery, facilitating recovery outside of the gym, and what’s next around the corner for the recovery modality.

Watch the full interview for expert commentary on the following:

• The Fitness On Demand and Snap Fitness partnership
• Growth of recovery content
• Economic benefits of recovery

Key Talking Points:

• (0:00 – 1:37) Introductions
• (1:37 – 3:13) Prioritizing wellness now
• (3:13 – 8:40) Differentiating through recovery
• (8:40 – 10:48) Products driving retention primarily through recovery
• (10:48 – 11:50) Recovery and wellness education
• (11:50 – 16:48) Impact of recovery content
• (16:48 – 19:24) How recovery leads to profitability
• (19:24 – 21:56) Remote recovery
• (21:56 – 25:48) In-house vs third party content creation
• (25:48 – 27:45) Future of the recovery space
• (27:45 – 28:12) Wrap up

The post Fireside Chat: Brian Tietz of Snap Fitness & Fitness On Demand’s Andy Peat on Recovery & Member Wellness appeared first on Athletech News.

At the tail end of a year captivated by strength training, spurring an abundance of innovative equipment launches to support the modality, Concept2®, the high-performance equipment manufacturer, is giving us our grand finale.

In late Autumn, the brand announced the launch of its StrengthErg, a concentric training machine that uses air resistance to facilitate strength training without plates, racks, or barbells. Like Concept2’s other products, the StrengthErg features adjustable flywheel technology and a performance monitoring system to present this safe and adaptable workout experience. 

“It is a different and unique take on strength training,” said Alex Dunne, a member of Concept2’s Training Team. “The StrengthErg has the ability to combine maximum effort, safety and detailed performance tracking — making it suitable for home gyms, health clubs, rehabilitation centers and elite training facilities. It is strength training reimagined.”

Although the product isn’t scheduled for an official release until early 2025, its announcement and some early testing have already generated significant buzz, mainly centered around its ability to cater to different fitness consumers and the advantages that come with its concentric nature. 

Unique, Productive, and Safe

With the StrengthErg subjecting users to concentric-only movement, the equipment enables high-end strength training while also enabling efficient recovery. 

Concentric movement lengthens muscles as they produce force, unlike eccentric movement, which lengthens muscles under tension and takes much longer to recover from. With the StrengthErg being concentric-only, it helps users to get a sweat in, and then another, faster than most exercise equipment allows. 

“Unlike traditional weightlifting equipment, you don’t need to preset the amount of weight you’ll lift,” explained Concept2’s Social Media Director Jameson Halnon. “Whether performing a chest press, seated row or leg press, the user simply performs the movement and the machine responds to their effort. By eliminating the eccentric phase, recovery times are shorter.”

The StrengthErg also allows users to push their limits without sacrificing safety. There’s no need for spotters, staff or anyone other than the user when using the StrengthErg. Doing so applies comfort for both users and operators of 24/7 facilities. 

“It’s fail-safe by design — there’s no risk of being ‘stuck’ under a weight — and it allows maximum force to be applied in every position of the movement,” said Dunne. “We developed the StrengthErg to address the demand for safe, effective, and smart strength training tools.”

Built for All

Adaptability lies at the heart of what makes the StrengthErg special. Thanks to its flywheel adjustable damper setting, users can tailor the speed and feel of their movements to their exact liking. Users simply push or pull and the machine reacts to your strength level. 

For novice users, that means there’s no need to guess how much you can lift ahead of time. New exercises establish an immediate and accurate starting point in their fitness journeys as the machine conforms to your capabilities and only resists the effort you apply. 

“This makes it a perfect fit for a wide range of users, from beginners to elite athletes,” said Halnon. “This feature also makes it ideal for rehabilitation, as users can perform movements safely without overexerting themselves.” 

By incorporating key data, such as velocity, drive length and drive speed, the StrengthErg also appeals to ambitious athletes who rely on those metrics to quantify their progress. The tracking capabilities can be used for “return to play” testing, talent identification, or simply tracking data in a complex strength training regimen. It gives anyone willing to push themselves to the max the means to do so.   

“It also supports a wide range of training modalities, from low-rep, high-force strength work to high-rep endurance sessions,” said Dunne. “This flexibility means athletes of all levels can challenge themselves effectively, whether they’re chasing strength, power, or endurance.”

The StrengthErg is amorphous, much like water. No matter what kind of athlete uses it, it bends to fit around them and their needs. 

“Absolutely,” added Halnon when asked if versatility was a focal point in the StrengthErg’s design. “Versatility was at the heart of the StrengthErg’s design — just as it is for all of our products.”

Personalization Delivered

This data also allows the StrengthErg to bring a level of personalization the modern exerciser is beginning to demand at a more consistent rate. 

With the Performance Monitor or Concept2’s free app, ErgData, connected to the StrengthErg, users can log reps, monitor their force output and analyze their work over time. The data also allows users to see trends, not only in overall strength, but from movement to movement. 

This presents users with key focus areas and creates a tailored workout experience for pursuing individual goals. The personalization not only leads to satisfied users but also helps operators with retention.

“Monitoring performance, and the motivation that comes from tracking your data over time, is at the heart of the Concept2 experience,” said Dunne. “It is not just about knowing you are getting stronger — it is about seeing tangible proof of your progress. This data-driven approach motivates users and keeps them engaged in their training journey.”

“These features, combined with the StrengthErg’s fail-safe design and ability to support maximum effort in every rep, set it apart from traditional weightlifting equipment,” Halnon concluded. 

The post Concept2 Prioritizes Versatility & Recovery with New StrengthErg appeared first on Athletech News.

HUMAN TOUCH has been helping people live better lives for 45 years. Long before wellness and recovery were buzzwords, the company set out to relieve pain and facilitate healthier living.  Today, the brand’s world-class recovery chairs are used by fitness professionals, pro sports teams, and universities across the globe.

“It’s been well documented that massage therapy can assist in improving blood circulation, reducing muscle tension, and help speed up recovery,” said Dave Corley VP of Business Development. In addition, the mental relaxation and stress reduction that massage therapy provides can be a perfect complement to a health club’s recovery approach “And we work daily with fitness facilities to bring this innovation into their spaces.”

And, Corley says, the company is uniquely positioned to do so.

“Several health clubs have recently told us that their members are saying the HUMAN TOUCH chairs are now their new favorite thing at the club.” 

 There are dozens of consumer massage chairs, but few companies have invested in the engineering and design necessary to support the high use of the commercial market,” he said. “The internal componentry and quality of our products has allowed us to be very successful in this space.”

This article originally ran in the The Business of Prevention, Recovery & Longevity Report 2024. Download the report now to read more insights into how fitness and wellness brands are making strides in key markets.

The post As Gyms Embrace Wellness, Massage Chairs Offer Serious Benefits appeared first on Athletech News.

Jake Paul’s victory over Mike Tyson isn’t just a win for his four-year boxing career—it could elevate the conversation around recovery techniques and give a major boost to an industry already on the rise.

Leading up to the highly-anticipated eight-round heavyweight match on Friday, the 27-year-old highlighted the importance of recovery in his training during the final episode of Netflix’s three-part documentary, “Countdown: Paul vs. Tyson.“

One scene showed Paul settling into a red light bed by TheraLight, as he explained that it helps with inflammation.

“I, for sure, am progressing faster than other people in the sport because of the resources I’m putting in front of myself,” Paul said in the scene. 

“Because it’s an old, outdated sport with not a lot of technology, a lot of fighters spar and then just sit there… no, it’s time to stretch, time to get into ice baths, red light, all of these things — and it’s been really, really beneficial. I focus probably more on recovery than I do even on the workout.“

While Paul’s recovery routine isn’t the sole reason he defeated the 58-year-old boxing champ, his commitment to recovery stands out—especially amid the rise of recovery tech gadgets and solutions. The social media sensation embodies much of Gen Z: digitally native, invested in nutrition and wellness, crowding the supplement and sports nutrition aisles, mindful of mental health, and fully embracing recovery and biohacking methods to gain an edge.

It’s a trend that is driving fitness brands to respond as they look to transform the standard gym experience.

Boutique fitness franchise F45 Training has recently unveiled Recovery by F45 with plans to add cold plunge tubs, infrared saunas and percussive therapy equipment to participating studios worldwide. The new option gives F45 franchise partners the chance to add the popular wellness and recovery methods as either an add-on purchase for F45 members or as an a-la-carte option for drop-ins. 

The Mark Wahlberg-backed franchisor is led by F45 CEO Tom Dowd, who settled into his new role last year and has signaled he intends to transform the fitness brand into a health and wellness destination.

“The vision that I came in with was to be a solution headquarters for everything health and wellness,” F45 CEO Tom Dowd has told ATN.

As for Wahlberg, the actor/entrepreneur is opening a fitness and recovery concept called Municipal Gym in Summerlin, Las Vegas. Powered by EoS Fitness and set to offer state-of-the-art equipment, the new fitness facility will also feature total body recovery amenities such as cryotherapy, compression therapy, infrared saunas, eucalyptus steam rooms and cold plunges.

“The first time in history that luxury and serious fitness meet,” Wahlberg said of Municipal Gym in a social media clip. “Recovery, rejuvenation therapy, juice bars, cafe, retail stores – only the best vitamins and supplements for you. Big, crazy collabs.”

Integrating recovery and wellness solutions can help a fitness business stand out in a competitive market and increase member retention without any additional required staff. WellnessSpace Brands, maker of the HydroMassage, RelaxSpace and CryoLounge, for example, are all designed to be intuitive and self-guided, requiring little, if any, staff involvement. 

“If a product appeals to a lot of members and makes them feel great, that’s where you create stickiness,” WellnessSpace Brands president Kevin Conaway said. “Members are driven to return again and again when you offer them something that relieves pain and makes them feel better. Give members something they can’t get at home. If you get the equipment mix right, they’ll get in the car and drive to your location — even on their off days for recovery.”

The post Why Jake Paul’s Triumph is a Victory for the Recovery Industry appeared first on Athletech News.

Together, the demand for wellness practices has brought both of them back both as individual experiences and together as contrast therapy.

The global cold plunge tub market is expected to grow from $318.6 million in 2023 to $552.7 million by 2034, with a compound annual growth rate (CAGR) of 5.2% from 2024 to 2034. The sauna and spa market is expected to reach USD 5.178 billion in 2028, with a CAGR of 4.79%.

As the demand for both continues to swell, we see all shapes, sizes and designs, but are the outcomes and experiences the same between brands and products?

Mystic River Cold Tubs says absolutely not.

“There is a place for all of these different products in the market, but the experiences they deliver are vastly different,” says Mystic River Cold Tubs Founder, Daniel Schmitt. “For gyms and spas and even homes, it’s about aligning the desired outcome with the product choice and expected usage.”

Mystic River Cold Tubs – A Masterpiece Lies Within the Details 

Meticulously engineered and thoughtfully hand-crafted, Mystic River’s namesake cold plunge tubs are deliberately intended to provide an unmatched and unexpected user experience.

Fittingly, Schmitt brings an unexpected background to this marketplace himself.

Coming from a line of plumbers, electricians and craftsmen, Schmitt learned his way through the trades doing everything from remodeling to floor-covering to cabinet-making,

In 2020, Schmitt found himself doing a house remodel where the owner wanted a box built for his cold plunge. When he saw it, his instinct was to take the entire cold plunge tub and make it better – so he did. He discovered that this one product involved HVAC, design, woodworking and plumbing – all of the things he’d been doing his entire career. So he got into the business and has not looked back.

While Schmitt admits to his propensity to spend countless hours on the smallest detail of the tubs he builds, he points to three things he says are most critical.

“The three components that ultimately drive a perfect ice bath experience are first, the ability to maintain the water temperature, second, the cleanliness of the tubs and third, flow rate,” he said.

Schmitt has found solutions.

One is the addition of a water agitator that keeps the body in the desired “Cold Shock Mode” throughout the plunge, which doesn’t allow the body to create a barrier around the skin/body, leading to a cold shock at higher temperatures. Schmitt is the first person to introduce this to the cold plunge experience.

And when it comes to cleanliness, Schmitt uses a robust three-filter system with nine points of filtering.

A Fitting Duo 

Alongside Schmitt as a partial owner of Mystic River Cold Tubs is industry veteran and Recovery and Longevity Product Sales Expert, Jason Stella. Having worked for Life Time Fitness, IDEA Health & Fitness Association, 24 Hour Fitness and more, Stella brings with him over thirty years of leadership on the operational and programming side. He founded Jason Stella’s Path to Personal Excellence Consulting (PPE), which leverages his years of experience in the health and wellness field. 

“When I saw the work Daniel was doing, everything about his approach and intention awed me – he is the Einstein of cold plunge engineering,” said Stella.

The duo has also aligned with Dr. Susanna Søberg and the Søberg Institute Thermalist Education program, further positioning them as experts and consultants in the field and offering a robust package to clients in the fitness, spa and wellness industries.

The Rise of Contrast Therapy

Soon after Stella and Schmitt partnered, they set out to incorporate the benefits of heat and contrast therapy into their offering.

“We recognized the growing popularity and profound benefits of hot, cold, and contrast therapies for health, wellness, longevity, and recovery,” said Stella. “These therapies have gained substantial traction due to their ability to improve energy and mental focus, enhance cardiovascular health, boost immune function, promote mental well-being, and enhance recovery. Given these extensive benefits, we felt it was essential to offer a comprehensive range of thermal therapy solutions.”

In pursuit of this goal, Mystic River partnered with Salus Saunas, one of the most reputable and widely recognized online sauna companies globally.

As with their cold plunge tubs, Salus saunas are distinguished by superior craftsmanship, innovative technology, and unparalleled support.

“Each sauna is designed with the user experience in mind, offering features like advanced temperature controls, efficient heating systems, and comfortable seating arrangements,” explained Stella.

The company offers traditional, Infrared (Far-infrared and Full-Spectrum), and Hybrid options, barrel saunas, cabin saunas, and luxury saunas, all of which have indoor and outdoor options, and sizes from single-person to eight-person models. This versatility allows Mystic River to cater to the unique needs of different clubs and their members. 

Stella says it’s also essential to understand the type of location where the sauna will be installed. For large commercial gyms with thousands of members, he recommends custom-built saunas rather than stand-alone units. Salus Saunas has a partner to support these custom builds, ensuring they meet the demands of heavy usage. 

“Most traditional saunas sold online are more suitable for home use or smaller boutiques where staff can monitor their usage,” he says. “In gyms, traditional saunas often face issues due to misuse, such as pouring water over the heaters or covering thermostats with wet towels, leading to frequent breakdowns.”

Intention & Execution

Despite the quality of Mystic River products, Stella says that having great wellness equipment means nothing if operators and facilities don’t know how to position and program it.

“We are committed to not only providing top-of-the-line (hot and cold) therapy products but also educating our clients on the best practices for using these tools effectively,” he explained. “As a partial owner of Freedom Longevity and Wellness in Lake Norman, North Carolina, I have firsthand experience with the challenges that can arise in this industry.” 

Stella noted that the studio once faced significant setbacks “due to a corrupt business owner,” which, for Mystic River Cold Tubs, has “only strengthened our resolve to meet our clients where they are, providing tailored equipment selection and understanding how certain products will not last or perform as needed in a commercial setting.”

“Our team offers consultative services and ongoing support, seeing it as a long-term partnership that prioritizes their success and the well-being of their members,” he added. 

Stella is confident in the future of Mystic River Cold Tubs, bolstered by the brand’s quality and its partnerships with key players. 

“We are excited to see the positive impact that our solutions are having on clubs around the world, and we look forward to continuing to lead the way in hot & cold therapy solutions,” he said. “With our partnership with Salus Saunas, combined with our unwavering commitment to quality and customer support, we are confident that we offer the best solutions for clubs looking to enhance their wellness offerings. Additionally, our exclusive partnership with Discovery Land Company, one of the premier real estate developers and private residential communities and resorts in the world, further solidifies our position as the premier, high-end cold tub manufacturer in the industry.”

This article originally ran in the The Business of Prevention, Recovery & Longevity Report 2024. Download the report now to read more insights into how fitness and wellness brands are making strides in key markets.

The post Hot & Cold: Mystic River Drives Contrast Therapy Category appeared first on Athletech News.

Luxury sauna brand Klafs has partnered with Kohler Luxury & Wellness Brands Group, introducing two brand new sauna designs and further expanding its product selection into the U.S. market. 

The German sauna brand announced the launch of Valora and Ariso, two new sauna design collections featuring high-tech hydrothermal control systems, heating benches, and steam technology. Now available to purchase under Kohler’s wellness product line, the Klafs saunas will have more direct access to a U.S. customer base. 

Since 1928, Klafs has built luxury saunas, providing the health benefits of the ancient practice of sauna use, which include improved heart health, reduced stress, and improved circulation. Customers can create personalized sauna designs from Klafs products. 

The newest designs Valora and Ariso, like all of Klafs products, boast temperature control, five preset climate experiences, and personalized sauna treatments. While the Valora sauna features full-length glass windows, the Ariso is crafted with Scandinavian spruce and dark walnut wood.

In this past year, saunas have skyrocketed in popularity with non-luxury gym chains adding saunas to their amenities lists, such as F45’s newest infrared recovery equipment. Boutique chains such as Perspire Sauna have introduced even more customers to the wellness practice. 

Bonnie Choruby, president of Kohler Luxury & Wellness Brands Group, says Klafs represents Kohler’s mission for wellness excellence.

“KLAFS is an international market leader that shares our passion for innovation, design, and relentless pursuit of providing exceptional wellness products, services, and experiences,” Choruby said. “These new top-of-line saunas are wellness solutions that can enhance the level of self-care enjoyed at home and in wellness destinations.”

The post Kohler Brands Announces Partnership with Luxury Sauna Line appeared first on Athletech News.

Over the past 4 years, wellness and recovery spaces in gyms have transitioned from being a luxury to a non-negotiable. As consumers increasingly adopt a holistic approach to their well-being emphasizing self-care, health span and longevity, they are seeking out fitness facilities that align with these values. 

Modern gym-goers no longer see the gym as simply a place to burn calories or build muscle. They are looking for environments that support a deeper approach to overall wellness. Gyms and studios that fail to offer such spaces risk becoming non-relevant.

The questions then become: where do you start in your build-out? What are the considerations to keep in mind when you’re designing the ultimate space for your members and how can operators and owners create a space that enhances “stickiness” and even brings in new members?

For more than 30 years, WellnessSpace Brands has been addressing these very questions.

“Our longevity in the wellness space gives us a unique perspective,” said Kevin Conaway, the company’s president. We’ve been involved in developing  thousands of wellness spaces for multiple industries and can leverage what we’ve learned to help eliminate the pain points and navigate the potential pitfalls for owners and operators designing a new space.”

Navigating Potential Pitfalls

When embarking on the planning process, Conaway says there are two common mistakes that stand in the way of success.

“First, do your homework,” he says. “You should understand what other clubs are doing well. What’s working and what’s not? And even more importantly, you need to understand your member base – what they desire in a wellness space and what type of equipment they will use the most.”

Another mistake? Dipping your toe in.

“You should never start with just one piece of equipment,” he says. “No member wants to be the only person using a single piece of equipment—it’s uncomfortable and counter to the social nature of a gym. You need multiple pieces to make the space feel accepted and even desirable, creating a social experience.”

Beyond these common pitfalls, there are several key considerations to take into account.

Staffed or Unstaffed?

Conaway advises that from a strategic standpoint, the first decision is to determine whether or not the space will be staffed.“Assisted stretching, Cryo chambers, hands-on massage and the like require staff,” he explains. “If that’s part of your model, great, but most gyms don’t have the resources to allocate to this.”

To this end, WellnessSpace products are all designed to accommodate self-guided use.

 “We have three product categories – HydroMassage, RelaxSpace and CryoLounge – that are all designed to be completely intuitive and self-guided, offer extreme comfort and require very little staff involvement,” he says.

Location

Conaway says the optimal placement of a wellness space was a learning curve for the fitness industry at first.

“In the beginning, many operators saw wellness as being akin to a personal massage – something to put behind closed doors,” he explained. “But hiding is a big mistake. You want members to know these services exist and to recognize their value. Think of it like a busy restaurant — if it’s crowded and inviting, it becomes enticing.”

The sleek, private design of RelaxSpace Pods provides a full-sensory relaxation experience within a bustling wellness environment. “Products like this are an excellent choice because they offer a personal session while still maintaining a sense of connection with the larger space.”

Product Choice

Product choice is clearly a pivotal aspect, and with so many options, how does one even begin?

Conaway points to four critical factors.

“First, as discussed, gyms find great benefit in choosing self-guided, intuitive products that members can walk up to and use on their own without assistance,” he explains. “This makes the space approachable as well as easy to manage.”

“Second, a high-capacity rate is crucial. Products that can accommodate 30, 40, or more users a day are clearly a better investment than those requiring longer sessions per user.For example, HydroMassager offers full-body relief in 10 to 15-minute sessions, which is key to maximizing your space.”

Next, Conaway highlights the “Ahhhhhh” factor.“If a product appeals to a lot of members and makes them feel great, that’s where you create stickiness,” he says. “Members are driven to return again and again when you offer them something that relieves pain and makes them feel better.

Enter HydroMassage.“The water massage technology delivers a deep, warm massage that contours to the body, making it a popular choice for gyms,” explains Conaway.

Finally, he says, “Give members something they can’t get at home. If you get equipment mix right, they’ll get in the car and drive to your location — even on their off days for recovery.”

Atmosphere

When it comes to atmosphere, Conaway emphasizes that there’s no one-size-fits-all approach, but it’s crucial to ensure the space feels distinct and separate from workout areas, offering a comfortable environment that aligns with your brand’s identity.

“I’ve seen countless strategies for creating the right ambiance,” he says. “Some opt for a calm, dimly lit setting, while others go for a brighter, lighter vibe. What matters most is that the space stands out from the rest of the gym. It should feel special. Prioritize aesthetics—choose products that are not only functional but also visually striking and pleasurable to use. This is what transforms a simple wellness area into a high-end, must-visit amenity.”

To address this, WellnessSpace recently launched the HydroMassage Lounge 440 G3, their most advanced model yet, combining ultimate comfort, durability, and cutting-edge design to make a bold statement in any wellness space.

Conaway says there are two approaches to the financial model. “It’s very simple, ” he says, “You can either charge for it or include it in the membership. The biggest piece of advice here is to make it an easy yes for members. You want more members using the wellness space, so don’t make it a hard decision”

Promotion & Future Proofing

The adage ‘if you build it, they will come’ does not necessarily apply here.“The best way to promote your wellness space is to get members to experience it,” he says. “There’s nothing that replicates a test drive, so invite people in to try the new services.” “Then make sure your marketing reinforces the message that these new services are available for them to enjoy every day.” In support of this, WellnessSpace provides many marketing materials in a Customer Portal, including brochures, posters, banners,videos, staff training,  and more.

With so much innovation happening in this space, Conaway advises gyms to leave wiggle room for the future.

“During the design process it’s smart to allocate space for future concepts and equipment,” he says. “Leave some extra room for new concepts so you can grow and evolve as the industry does.

In closing, Conaway emphasizes that while there is no cookie-cutter solution for designing a wellness space, certain elements are essential.

“There isn’t a silver bullet for creating the perfect space,” he says. “But it must be highly visible, comfortable,and inviting. 

The equipment needs to make people feel great every time they use it, providing a reason for members to return day after day. 

And finally, it’s about more than just adding equipment, it’s about creating an experience that reflects your brand’s commitment to wellness, offers something unique, and drives engagement and retention. 

When your wellness space stands out and provides real value, that’s when you’ve truly completed the fitness experience for your customers.”

The post Why Building a Wellness Space Completes the Fitness Experience for Members appeared first on Athletech News.

The global wellness economy now stands at $6.3 trillion as consumers prioritize their wellbeing more than ever before.  

Gyms and health clubs are increasingly getting in on the action, offering modalities ranging from infrared saunas and cold plunges to personalized wellness coaching and medically assisted weight-loss services. 

Still, the fitness industry is in the early days of its embrace of wellness, and it’s not always clear which strategy gym operators should take.  

Three experts in the burgeoning wellness and recovery space – Wellness JK president and CEO Brynn Scarborough, Othership co-founder and CEO Robbie Bent, and longtime fitness entrepreneur Mike Hansen – got together during ATN’s DISRUPT 2024 video series to tackle this vexing problem for operators. 

In the panel, “Wellness Room: Building the Ultimate Recovery Experience,” Scarborough, Bent and Hansen give their views on how gyms should position themselves to create winning wellness and recovery experiences. 

Recovery as a Core Gym Offering

Hansen, an entrepreneur and advisor with over 25 years of fitness industry experience, is all-in on wellness and recovery.  

A former 24 Hour Fitness staffer, Hansen believes offering wellness and recovery services is a must for gyms looking to compete in the modern era. 

“Back in the day at 24 Hour Fitness, we would always sell on the five components,” he recalls. “To me, this actually brings us to a point where we should have six components; recovery is one of those components now. We never used to sell it; we would sell nutrition, cardio, resistance, supplements and education. We have to add recovery now.”

Hansen cautions that gyms can’t add recovery services as a “check-the-box” measure; they must invest resources into providing a top-class experience, including educating their staff on new modalities. 

“I actually don’t think anybody has solved it on the gym side of the equation,” Hansen says, noting that this has created a gap in the market that’s allowed social wellness concepts to flourish as consumers seek more holistic experiences outside of the gym. 

“It’s a tough road for (gym) operators who aren’t willing to be open to change,” Hansen adds. 

The Trifecta: Ease of Use, Accessibility & Effectiveness

Scarborough, who leads Wellness JK, one of the world’s top providers of wellness and recovery equipment, offered some practical advice for gyms and clubs looking to create winning recovery rooms. 

When it comes to selecting the right modalities, “ease of integration” and “accessibility” are key, Scarborough says. 

“Is your front-desk person going to be able to say in three sentences what it is and consistently repeat that message from an uptake perspective?” she says. 

Gyms should also prioritize wellness and recovery modalities that their members can easily understand. This is more beneficial than chasing the latest and greatest tech, according to Scarborough

“Accessibility is extremely important. … At the end of the day, the backbone of America is small-town America. What’s actually going to make it across the population?” she says. 

Lastly, wellness and recovery modalities must be effective in order to drive long-term use. Ideally, members should be able to feel those effects right away.

“That’s why cold plunge is so sticky from a consumer perspective, because you get out and you have this rush of happy hormones for the rest of the afternoon,” Scarborough notes. 

Scarborough mentioned tools like red light and dry water massage as other modalities that can produce those types of immediate effects.

“In traditional fitness, they’re just starting to scratch the surface into some of these modalities,” Scarborough says, although she pointed to Planet Fitness as a good example to follow. The high-value, low-price (HVLP) gym giant offers modalities including HydroMassage beds and massage chairs as part of its premium Black Card membership option, and has been doing so for quite some time. 

“Whether you love them or you hate them, they were two decades ahead of this trend,” Scarborough says of Planet Fitness.

Tapping Into the Social Side of Wellness

Bent, the CEO of Othership, a highly popular communal sauna and ice bath studio with locations in Toronto and New York City, believes gyms can tap into wellness and recovery, but they should also be careful not to overextend themselves.

While social wellness experiences like Othership may be taking off, that doesn’t mean gyms should be racing to create their own versions of a bathhouse. 

“I think it’d be very hard as a gym to also be an expert in a bathhouse offering,” Bent says, although he notes gyms can still offer things like saunas and cold plunges, albeit in a less immersive way.

Gyms may have a big opportunity on the fitness side of the social wellness spectrum, however. Bent points to The Athletic Clubs, a New York-based boutique fitness brand that trains people in small groups called “squads” to foster meaningful connections in an era of epidemic loneliness. 

“That seems like a simple thing that a gym can add without new equipment,”  Bent says. “How do you connect your members with what you have? 

“I think there’s a huge opportunity for gym operators to look at that Athletic Clubs model and start to offer (squads) to connect people while they’re working out,” he adds. 

Overall, Bent is bullish on the rapid growth of the wellness and recovery space, which should bring more people into a healthy lifestyle. 

“I could see a world where 90% of people are looking for social solutions that don’t involve alcohol,” he says. “I think that bodes well for all gym operators.” 

The post As Gyms Enter Wellness and Recovery, Execution Is Key appeared first on Athletech News.

Kane Footwear is on a roll. Makers of a highly popular active-recovery shoe, the brand has seen its revenue triple year-over-year since its founding in 2021, striking deals with retail giants including Dick’s Sporting Goods, Nordstrom and Scheels. 

More than that, Kane has successfully inserted itself into the athletic-footwear zeitgeist, its shoes being spotted everywhere from NFL and NBA locker rooms to the feet of celebrities like Drake to Moms and Dads across the country as word of mouth spreads. 

There’s a good chance you’ve seen Kane’s somewhere, whether in person or on social media, even if you couldn’t quite identify the brand behind the unique footwear silhouette. Kane’s flagship product, the Kane Revive, is an active-recovery shoe featuring a two-piece mold, proprietary foam technology and holes on the upper section for breathability. 

Kane’s early success comes as the global recovery footwear market is projected to reach $26.7 billion by 2033, up from around $11.2 billion in 2023, likely driven by increased consumer demand for wellness options. Kane is poised to be one of the major forces driving that growth over the next decade. 

John Gagliardi founded Kane to give athletes a better postgame (or post-practice) footwear option than slides, which have traditionally dominated the market. 

“I see our shoes as almost like another piece of equipment for athletes or fitness enthusiasts to wear after performing,” Gagliardi, a former pro lacrosse player who previously co-founded sports equipment company Maverik Lacrosse, tells Athletech News. “I saw the other (recovery) products that were out there, and I just thought we could improve on them.”

Inside an ‘Active Recovery’ Shoe

To create a truly effective active-recovery shoe for athletes, Gagliardi sought expert guidance. He enlisted the help of Dr. Daniel Geller, a sports podiatrist and foot/ankle surgeon based in New York City who informed the design of the Kane Revives. 

Dr. Geller, who serves as Kane’s chief medical officer, tells ATN that the Revives feature a wide base along with a dual-density cushion system that’s designed to provide firmness in the parts of the foot where you need it and softness in other areas. 

“This combo allows you to feel supported through the sole and arch of the foot, while also allowing you to feel protected from the ground reaction forces, providing an extremely smooth heel-to-toe gait cycle,” Dr. Geller explains. 

The Revives also feature RestoreFoam technology, a proprietary blend designed to provide an adequate cushion without being too soft. Additional features include a 10-millimeter heel-to-toe drop, tiny nodes inserted into the soles of the shoes to help stimulate blood flow, and holes on the upper for breathability. 

From the Locker Room to Everyday

The Revive’s features caught the eyes of professional strength and conditioning coaches across the country, who agreed with Gagliardi’s assessment that athletes were in need of a better postgame footwear option than slides. 

“We pretty much launched at a fitness event,” Gagliardi recalls of Kane’s early days. “Then we got some calls from strength trainers and equipment managers in the NFL, and then the NBA, who said, ‘Can you send me a couple? I’d like to buy these for my team.’” 

Keen-eyed viewers of HBO’s “Hard Knocks” series might have seen Kane shoes pop up on their screens during locker-room scenes featuring the Chicago Bears or Detroit Lions, with players on both teams sporting Revives. 

Gagliardi is quick to note the organic nature of Kane’s early growth, with NFL and NBA coaches approaching him, not the other way around. 

“We didn’t have any contacts in these organizations,” he says. “And they buy them for their teams and organizations. We don’t give anyone (free) shoes.”

Beyond the science, Kanes have a distinct and appealing look that has captured the attention of social media stars, athletes and everyday consumers. 

Today, Kane has partnerships with sports and fitness influencers including Matt Choi and Eric Hinman. The brand also has licensing deals with at least 24 college sports programs on co-branded shoes, including football juggernauts like Alabama, Clemson and Georgia. 

Kane is also active in the name, image and likeness (NIL) space in college sports, striking a sponsorship deal with Missouri wide receiver Luther Burden III, who is projected to be a top NFL draft pick next year.

But it’s more than just elite athletes who wear Kane shoes – Revives can be found on the feet of everyone from high school students to their parents to run club enthusiasts. 

“It’s definitely evolved out of the locker room and out of the gym bag to everyday, ordinary use,” Gagliardi says. “It was built for the top sports athlete, but it also translates down to everyday weekend warriors and people just being active on their feet, going to the market, walking your dog and going to the beach.”

What’s Next for Kane?

As it eyes more growth, Kane will look to enter new retail channels beyond its current relationships with stores like Dick’s and Nordstrom.

“We want to be an omnichannel brand,” Gagliardi says, although he notes that Kane is very strategic about where it chooses to sell shoes. 

“We’ve said ‘no’ more than ‘yes,’ Gagliardi notes. “We just want to grow properly and at the right pace.”

For Kane, part of growing properly means focusing on quality and sustainability. 

A certified B corporation, Kane makes its Revive shoes from Brazilian sugarcane, a material that the brand says is better for the environment than traditional components since it’s regenerative and draws down CO2.  

“We try to do things the right way,” Gagliardi says. “We could have made this in Asia for about a quarter of the price, but we make it in Brazil from a top manufacturer using sugar cane, a renewable material. Not everything’s about how much money we can make; it’s about creating a great product.”

Still, Kane doesn’t play up the sustainability factor too much in its marketing, instead choosing to focus on the quality of its active-recovery shoes. 

Asked to identify the key factor that’s allowed Kane to grow so fast since its creation just three years ago, Gagliardi points to word-of-mouth. That, he says, is more important than marketing schemes, influencer campaigns or high-minded statements about Kane’s commitment to the environment. 

“We developed the right product from the start,” he says. “People like it, so they tell their friends, and they buy multiple pairs. I think that’s the gist of it.” 

The post Kane Footwear Sees Explosive Growth as Recovery Shoe Market Booms appeared first on Athletech News.

Products, modalities, franchises and programming that facilitate longevity and recovery are exploding in prevalence and popularity, infiltrating the fitness industry at a robust pace.

Gyms and studios that don’t offer wellness options will be overlooked. It’s become a non-negotiable with members and consumers as a whole.

For a gym that’s looking to build out its wellness space, several considerations must be taken into account. What will be the best fit for your members and best address lifespan, healthspan, recovery, and all the things that consumers are demanding? What equipment can be turned over fast and give you the best return? What can you offer that’s ‘sticky’ enough to keep people coming back – even when they don’t want to work out? How will you handle any operational complexities that come with running a wellness space?

With all of the new brands and products flooding the market in this space, it can help to choose a company that has some longevity of its own. Founded in 1927, JK Products & Services has steadily expanded its influence, emerging as a national and global market leader in lifestyle, wellness and tanning.

“Our years of experience and evolution have landed us in the forefront of light spectrum technology,” said Brynn Scarborough, the company’s President & Chief Executive Officer. “We have learned over time how to offer our partners solutions that require minimal operational resources and run at a high level of profitability. We also know how to create customer loyalty, and we lean into these benchmarks as we lead the way in the wellness space with our Wellness JK brand.”

Wellness JK offers smart and innovative solutions in the way of red light and near-infrared products, infrared sauna and automated massage.

Recovery Is the New Retention

“For years in the fitness space, the mentality has been no pain, no gain and go hard or go home,” Scarborough says. “Now consumers are looking to the industry to offer the juxtaposition to that – exertion followed by recovery that’s efficient and repeatable.”

This, according to Scarborough, is why Wellness JK sees and treats recovery like the new retention.

“If your space offers equipment that makes people feel rejuvenated, relaxed, less sore, and also offers anti-aging effects, this becomes the thing that gets people through the door on days they would not show up,” she says. “It is the thing causing people to hold onto their membership if they are dabbling in other facilities, and it is the thing that is helping gyms steal wallet share.”

How do Wellness JK products achieve this?

“We take great experiences and heighten them,”’ says Scarborough. “If you think about a standard automated massage and then heighten it to a full sensory immersion with aromatherapy, sound, and the benefits of water, it becomes something members crave. It’s also something consumers can’t purchase online or replicate at home.”

“For years in the fitness space, the mentality has been no pain, no gain and go hard or go home,” she added. “Now consumers are looking to the industry to offer the juxtaposition to that – exertion followed by recovery that’s efficient and repeatable.”

Creating ‘Stickiness’

Scarborough explains that Wellness JK has a long history of providing quality equipment that stands the test of time and also encourages repeat use, which she says comes from the company’s background in UV tanning.

“We’ve been able to carry many best practices forward to deliver not just recovery products but premium amenities for consumers,” she says. “Our products have that level of stickiness (customer retention and loyalty) that brings people in, keeps them coming back and drives the value of a facility’s existing services up.”

She also points to the company’s history when it comes to red light therapy.

“Wellness JK was one of the first companies to come out with full body red light equipment fifteen years ago before the conversation of red light had even started,” she said. “We’ve been evolving the technology for almost two decades and the new REVIVE PRO IR laydown bed truly optimizes the delivery and efficacy of red light therapy.”

Driving ROI

For fitness facilities, a colossal factor in developing a wellness space is determining the resources it will take to run it smoothly.

This, Scarborough says, is where Wellness JK shines.

“Our equipment is designed to give operators the ability to incorporate this amenity and address the massive consumer demand for recovery without adding operational complexity of staff and overhead and maintenance that other services might,” she says.

This focus on ease of operations and quality equipment that’s easy to maintain is what drives ROI.

“The cost per session is nearly nothing, and it’s a service people are willing to commit to,” she explains. “They will get in their car and drive to your location to receive this service, and that’s what it takes in this market.” 

This article originally ran in the The Business of Prevention, Recovery & Longevity Report 2024. Download the report now to read more insights into how fitness and wellness brands are making strides in key markets.

The post For Wellness JK, Recovery Is the New Retention appeared first on Athletech News.

At Power Plate® we get asked two questions virtually every day, “What is it?” and, “How does it work?” To put it simply, Power Plate is a vibrating platform on which a user performs simple or complex exercises which are traditionally performed on the ground. Exercising with Power Plate accelerates the benefits and impact of your efforts and leaves you feeling better in a fraction of the time of other exercise modalities. And, dare we say, it’s fun! 

According to Scott Hopson, head of Power Plate’s Education & Training Advisory Board, “In life, when we walk, run, jump, exercise we are always moving against gravity and ground reaction forces – these are the foundations of building strength, bone and muscle. Power Plate simply amplifies this natural reaction 25-50 times per second upgrading movements we usually do on the ground, resulting in more muscles, doing more work, more often.”

For fitness clubs worldwide, Power Plate delivers a boost in personal training revenue, an overall enhanced member experience and greater client retention resulting in a positive return on investment (ROI).  

Verhage Touts Personal Training Wins

We turned to fitness industry veteran Victor Verhage to get his real-world insights on how a club can turn Power Plate into a personal training revenue generator. 

According to Verhage, the introduction of Power Plate gives personal trainers a tool that differentiates both the trainers and the gym itself from competitors.

“In my 15+ years as National Personal Training and Fitness Sales Director for a large chain of fitness clubs, I found Power Plate to be an incredible tool for our personal trainers to engage members,” Verhage shared.  

“The Power Plate helped us offer more tailored and engaging training sessions. The platform’s vibration technology allows trainers to offer more customized, efficient and engaging workouts, leading to higher client satisfaction – making personal training sessions more appealing and help us upsell additional packages.”

“For me, Power Plate is a no-brainer,” Verhage continued. “The positive impact on personal training revenue paid for the investment very quickly.”

Creating Stickiness

Client retention has also seen a significant boost. Verhage explained that Power Plate’s ability to deliver measurable results sets it apart.

“Clients experience improved movement, faster recovery, and overall better fitness outcomes, which keep them coming back for more,” he said.

The Power Plate’s on-screen guidance further expands its utility outside of personal training sessions.

“The self-guided functionality allows members to use it on their own,” Verhage explained. “Members with PT packages use it to complement trainer-led sessions, while those who don’t engage in PT still benefit from the Power Plate’s functionality.” This dual-use aspect allows all members to engage with and use Power Plate to increase performance levels.

Attracting New Members & Converting Them

The integration of Power Plate technology not only enhanced the current member experience but has also proven to be a catalyst in attracting new members and increasing conversion rates.

Verhage highlights that Power Plate has become a standout feature during gym tours, impressing prospective members with its unique benefits and making a lasting impression.

“Prospective members see the Power Plate as a tool that can accelerate their progress toward fitness goals,” Verhage noted. “This boosts their confidence in our gym’s ability to deliver tangible results.”

Moreover, Power Plate has proven to be a compelling feature for walk-ins. Personalized demonstrations showcasing its effectiveness create a “wow” factor that often led to quick sign-ups from guests.

“A personalized demo of how quickly it can help guests achieve results leaves a lasting impression,” Verhage said. “This innovative approach has played a key role in improving membership closing rates.”

And further, Power Plate can play a key role in a club’s new member onboarding process, which differentiates the gym from competitors. Verhage explains that, “by introducing the technology during fitness assessments, clubs can provide new members with an innovative and engaging experience right from the start. This strategy elevated the perceived value of membership, ultimately driving higher conversion rates.”

Creating Gym Ambassadors

Verhage points out that members who see better results with Power Plate compared to traditional gym equipment often become advocates for the gym, “driving an increase in word-of-mouth referrals and further cementing the positive ROI of an investment in Power Plate vibration technology.”

“Members share their positive experiences with friends and family, and the uniqueness of Power Plate makes a real impression,” Verhage said. “It’s absolutely led to more referrals, which in turn brings in new members.”

In his experience, Verhage attributes the inclusion of Power Plate in a club’s offering to his success.

“Having the Power Plate in our arsenal positioned our clubs as leaders in fitness innovation,” he said. “It attracted significant attention, not just from new members but also from industry insiders, and this helped grow brand recognition.”

Ultimately, by offering cutting-edge technology like Power Plate, fitness clubs are able to consistently enhance their members’ experience, improve retention, and boost acquisition — making it a win-win for both the gym and its clients.

To learn more about how to integrate Power Plate into your business, visit: commercial.powerplate.com  

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Hyperice has unveiled the Normatec Premier, a powerful new dynamic air compression therapy device that takes recovery to new heights.

The latest Hyperice product comes as holistic recovery products extend beyond the needs of professional athletes and are embraced by everyday consumers looking to invest in their wellness.

The new, lightweight Normatec Premier eliminates external hoses and offers seven intensity levels and five overlapping compression zones. It’s configured with longer battery life and quiet operation, and users can wear the product while charging. The Normatec Premier also offers Hyperice’s HyperSync technology so users can mimic the massage pattern on both legs or opt for separate sessions and Bluetooth connectivity.

The new recovery device is available now in the U.K. and Europe.

“The launch of Normatec Premier signifies a meaningful next step in the advancement of dynamic air compression technology,” Hyperice CEO Jim Huether said. “As we continue to focus on providing a premium user experience, Normatec Premier sets a new standard for recovery by eliminating external hoses and control units and discreetly integrating the technology into the product.”

The recovery tech brand secured a $100 million-plus growth capital investment from Atlas Credit Partners last summer.

Normatec Recovery founder and Hyperice chief innovation officer Gilad Jacobs noted that the goal of the new Normatec Premier was to deliver a union of the traditional Normatec systems users have come to love with Hyperice’s most innovative technology.

“By seamlessly integrating the same no-hose tech utilized in the Normatec Lower Legs but on a full, lower body scale, we’re allowing Hyperice customers to elevate their recovery and wellness experience to a whole new level,” Jacobs said.

Earlier this year, Hyperice teamed with Nike to launch co-designed shoes and a vest, integrating wearable technology into activewear, giving athletes an easy and comfortable way to regulate their temperature and recover.

The post Hyperice Launches Normatec Premier as Fully Wireless Recovery Device appeared first on Athletech News.

Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs. No longer just a muscle recovery technology, Therabody is now well known in the wellness and skincare spaces. The brand’s newest products, mainly focused on leg recovery and sleep improvements, officially launched, just in time for the holiday season.

SmartGoggles Gen 2

Looking for a solution for stress and tension headaches? The second generation of the Therabody SmartGoggles promotes better sleep, reduced stress and improved relaxation. The product’s SmartRelax treatment uses a biometric sensor to vibrate based on your heart rate, perfect for slowing racing thoughts. Therabody has also created a comprehensive app that includes TheraMind, which has a range of meditations and sound therapy content. It’s perfect for travel, with a 100% black-out and foldable design. The SmartGoggles are too bulky for all-night wear but perfect for your pre-bed ritual.

SleepMask

Therabody’s SleepMask is ready to take your sleep to the next level and is designed for all-night wear. It has a 100% blackout design and has three vibration patterns to improve sleep. The vibration gradually fades as you drift off to sleep and automatically stops after 15 minutes. The mask also comes with a travel case for easy storage or packing to get you through long flights. Best of all, it’s easy to clean, with a machine-washable inner padding layer.

Theragun Prime Plus

The Theragun Prime Plus is the latest and greatest in percussive therapy, combining a deep tissue massage with heat therapy. One major upgrade—the device is quieter and lighter than other generations and less cumbersome in the locker room, the gym or at home. The Theragun Prime Plus has five different massage speeds and three heat intensity levels, with a 120-minute battery life. Take care of all your aching muscles with four attachments: heated percussive for warmup and recovery, the dampener for tender or sensitive muscles, the standard ball for all muscles, and the wedge, perfect for shoulder blades or IT bands.

JetBoots PRO Plus

The JetBoots PRO Plus is one of the most advanced recovery boots on the market, ready to take recovery to the next level. The boots combine wireless pneumatic compression with vibration and infrared LED light therapy for recovery that is 2x faster and more effective than compression alone. It comes with eight preset treatments designed by sports scientists, including Recovery, Warm-Up, Lower Leg, Upper Leg, Joint Therapy and Sleep Prep. The boots come in short, regular and long and have an easy-to-clean surface.

JetBoots Prime

The JetBoots Prime are wireless compression boots designed to refresh legs, reduce soreness and improve performance. Their ultra-portable, foldable design makes them a perfect recovery tool on the go, whether you’re traveling for a competition or just need quick relief after a workout. They are easy to clean, with medical-grade materials to prevent bacteria buildup, so they can withstand sweaty legs after the toughest workouts. The boots are also size-inclusive and come in short, regular and long.

In addition to the new launches, Therabody also released the TheraFace Depuffing Wand in August, a portable heat and cold therapy skincare device. In clinical studies, Therabody found that 65% of participants reported a reduced appearance of puffy eyes and increased skin firmness and radiance after one use.

“At Therabody, we’re continuously looking to develop effective products that support our customers in performing, recovering, and feeling better so they can keep doing the things they love,” said CEO Monty Sharma. “We are all excited our latest innovations are here to support every type of consumer, from those running a marathon to those just looking for a better night’s rest.”

The post Therabody Launches New Products for the 2024 Holiday Season appeared first on Athletech News.

Hertzman and Scarborough also touch on Wellness JK’s most exciting products, why efficiency should never be overlooked and the ways gym floors are being reimagined to include recovery. The two also predict where recovery will go in the future and explain the mental and physical factors elevating the wellness market today. 

Watch the full interview for expert commentary on the following:

• The correlation between recovery and retention
• People looking for connection inside their wellness experiences
• Increasing the bottom line with recovery

Key Talking Points:

• (0:00 – 1:14) Introductions
• (1:14 – 3:35) Addressing the wellness boom
• (3:35 – 7:42) Wellness JK’s products and services
• (7:42 – 10:00) Recovery is retention
• (10:00 – 12:00) Real life success stories
• (12:00 – 16:13) Reworking gyms with recovery
• (16:13 – 20:25) Future recovery trends to follow
• (20:25 – 22:39) What’s next for Wellness JK
• (22:39 – 29:05) Mental and physical drivers for the wellness space 
• (29:05 – 33:31) The democratization of wellness
• (33:31 – 34:19) Wrap up

The post Fireside Chat: Brynn Scarborough on Recovery Trends appeared first on Athletech News.

Snap Fitness is making good on its lofty global expansion goals, with the gym brand seeing strong franchise growth in the first half of this year. 

Over the first six months of 2024, Snap Fitness opened 20 new locations worldwide and signed 43 franchise agreements, the brand reports. One of those gyms, in Sligo, Ireland, achieved record-breaking pre-sale membership numbers.

The Minnesota-based franchisor of 24/7, no-frills gyms currently counts over 1,000 locations, with a significant presence in the United States, Australia and the United Kingdom, and active plans to expand across Europe, the Middle East and Asia. 

Snap’s strong growth numbers so far in 2024 build on the brand’s success in the back half of 2023. 

“We have opened 36 new gyms in the past 12 months (for the period ending July 2024), remodeled nearly 100 gyms and sold 78 new territories, so we have a really strong and solid foundation,” Snap Fitness CEO Ty Menzies tells Athletech News. “The company aims to continue this growth trajectory, focusing on further global expansion.”

The growth comes after Snap completely rebranded itself back in 2021, updating its color scheme, logo and even the layout of its gyms. The brand also released a new tagline, “For the Feeling,” designed to be more inclusive and embrace the wellness wave that’s currently taking over fitness.’

Menzies says the rebranding is part of “a several-year strategy to modernize our entire network.”

“We are a few years into this process and the results are speaking for themselves, with membership numbers up more than 18% on pre-COVID averages and more interest from people wanting to become a franchisee than ever before,” adds Menzies, who took over as Snap’s CEO in 2020.

Investing in Digital Content & Wellness

To complement the new look and feel, Snap has invested in its member app, which includes on-demand workouts along with nutrition, meditation and mindfulness content. On the app, members can track their fitness progress through integrations with Apple Health, Google Health and Myzone, and also earn rewards and celebrate milestones. 

“The Snap App is something we are really proud of, and the journey and evolution of this is remarkable,” Menzies says. “We have a growing library of more than 1,200 on-demand workouts that members can do in the club, at home or on the go. We have really focused on creating a journey to personalize this app and as a result have a ton of meal plans and recipes – bespoke to each and every member.”

Snap has also introduced new Recovery Zones at select gyms, adding wellness modalities like infrared sauna and CryoLounge chairs.

Commitment to Mental Health

The brand is also highlighting its commitment to charity, namely mental health initiatives. Snap says it raised almost $25,000 thus far in 2024, with plans to raise even more. The fitness franchise works with organizations including the National Alliance for Mental Illness (NAMI), the Livin Foundation, I Am Hope and the RSPCA Million Paws Walk.

For Menzies, Snap’s commitment to mental health not only aligns with the brand’s “For the Feeling” tagline, it highlights the important role that fitness brands can play in helping people improve their holistic health and wellness.

“By supporting mental health charities, we’re able to continue to shine the spotlight on the crucial link between physical activity and mental health,” Menzies says. “At Snap Fitness, we’re not just in the business of physical transformation; we’re committed to nurturing mental and emotional wellbeing.”

Lift Brands, the parent company of Snap Fitness and Fitness On Demand, is exploring a sale, Menzies confirmed to ATN in April. Private equity firm TZP Group has backed the fitness company since 2014.

“I’m excited about the opportunity to bring in a new, energetic investor who can really get behind some of these strategies for growth I want to drive,” Menzies told ATN April.

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