Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League. The long-term collaboration designates Reebok as the official apparel and footwear sponsor for DeChambeau and his team. This partnership marks Reebok’s re-entry into the Performance Golf category, with plans to launch new products and initiatives.

Starting in March 2025, Reebok will introduce DeChambeau as the face of its Golf apparel and footwear line, including the debut of Nano Golf, a new on-course performance shoe. The Crushers GC team, which includes Paul Casey, Charles Howell III, and Anirban Lahiri, will compete in head-to-toe Reebok gear. Fans can also purchase official team kits, featuring polos, outerwear, pants, shorts and golf shoes, on Reebok’s website and at LIV Golf events.

Bryson DeChambeau, a two-time major champion spoke about the partnership. “Reebok aligns perfectly with our vision for the future of golf,” said DeChambeau. “We’re eager to push the sport to new heights and broaden its appeal to a global audience.” DeChambeau has achieved 13 professional wins, including two individual titles in the 2023 LIV Golf League season, and had a record-breaking 58 in the final round at The Greenbrier.

Reebok and DeChambeau also plan to launch digital campaigns and community activations to make golf more accessible. These initiatives will include affordably priced products and outreach programs to support individuals with limited access to the sport. DeChambeau’s curated collection, “Bryson’s Picks,” featuring his favorite training gear, will be available ahead of the official golf line launch.

Todd Krinsky, Reebok’s CEO, highlighted the brand’s goal to move beyond traditional golf norms. “Bryson has brought fresh energy to the game, and we’re thrilled to work together to reintroduce Reebok Golf with a contemporary perspective,” Krinsky said.

The post Reebok Reenters the Performance Golf Category appeared first on Athletech News.

Fitness trends come and go, but search data can offer insight into how people prioritize health and wellness. Fitness search data from the past year demonstrates the rise of emerging movements and nostalgic favorites, along with the fall of some former fitness fads.

Athletech News breaks down the fitness trends that saw the biggest increases in Google search activity in 2024, according to data from PureGym’s annual fitness report.

Remote Personal Training Tops the Charts

Leading the pack as the fastest-growing fitness trend of 2024 is remote personal training, which saw a 414% increase in interest year-over-year. Once a necessity during the pandemic, virtual training has evolved into a preferred choice for many consumers.

Hyrox Grows in Awareness, Popularity

Another highlight of 2024 was the continued rise of Hyrox, a competitive fitness race that combines endurance and functional strength.

Hyrox had a 233% increase in searches year-on-year, likely due in part to international expansion. One in ten people planning to participate in a fitness-themed event in 2024 either entered or planned to enter a Hyrox event, according to PureGym data.

TikTok’s Influence: The ’30-30-30 Rule’

TikTok’s impact on health and fitness trends remains undeniable, with the “30-30-30 rule” emerging as a standout trend in 2024. Searches for this concept—which involves eating 30 grams of protein within 30 minutes of waking up, followed by 30 minutes of low-intensity exercise—spiked by 175%.

The rule’s resurgence is largely credited to TikTok personality and biologist/biohacker Gary Brecka, whose videos have brought renewed attention to this weight-loss strategy.

Back to Basics: Primal Fitness, ‘Quadrobics’ See Spikes

“Quadrobics,” a full-body workout inspired by animal movements, saw a 174% increase in searches. Primal fitness – which also includes movements like crawling, climbing, and balancing – has become popular for its focus on natural, functional movements. Many fitness enthusiasts are drawn to these workouts for their ability to improve overall body awareness, coordination, and core strength.

Nostalgia Returns With Step Aerobics, Rollerblading

Retro fitness trends made a major comeback in 2024, with step aerobics (+124%) and rollerblading (+123%) ranking among the top searches. Step aerobics, in particular, has found new life through creative choreography and integration into high-energy group classes. Rollerblading has also become a popular way to combine cardio and outdoor fun.

Other Trending Searches

Other notable fitness searches in 2024 included:

• Stroller Fitness (+127%): This trend caters to parents looking to stay active while spending quality time with their little ones.
• Functional Fitness (+124%): The versatile training style continues to attract a dedicated following.
• Hiking (+122%): The activity increased in popularity as people sought ways to stay fit and connect with nature.

Fitness Fads Lose Ground

Wall Pilates, which involves using a wall for extra resistance, experienced a 55% decline in searches as the year progressed. Similarly, TikTok-driven trends like soft hiking, a more relaxed approach to the activity (-56%), and 12-3-30, a popular treadmill activity that involves walking at an inclination of 12% at 3 miles per hour for 30 minutes (-55%), saw significant drops in interest.

Data for this article was sourced from PureGym’s annual UK Fitness Report, which ranked 2024 trends based on percentage increase in Google searches between July – September 2023 and July – September 2024.

The post These Fitness Trends Could Dominate in 2025, Google Data Shows appeared first on Athletech News.

Bioniq, a personalized nutrition company, has unveiled its latest innovation: Bioniq Build Your Own. Designed to cater to the estimated 15% of individuals with special health needs, this hyper-personalized supplement solution enables consumers to create tailored formulas addressing allergies, vitamin and mineral intolerances, as well as other unique health requirements.

This launch marks a pivotal step in Bioniq’s mission to reshape the supplements market, an industry projected to grow annually by 6.74% and reach $44.24 billion by 2029. Following the success of Bioniq GO in 2023, the company’s Build Your Own platform represents its most significant advancement yet, particularly as demand from the U.S. market surges.

“Bioniq is the only company capable of offering an extensive list of vitamins, minerals, and phytonutrients in flexible dosages, thanks to our AI-driven approach and innovative granular delivery system,” said Oliver Motisi, Chief Product Officer at Bioniq.

“This unique approach empowers individuals with chronic diagnoses or specific health conditions to create supplement blends tailored to their needs, improving quality of life on a global scale.”

Bioniq Build Your Own enables users to select from over 50 nutrients, either following Bioniq’s data-driven formula recommendations or curating a fully customized blend. The supplements leverage Bioniq’s patented granular dosage form to ensure high bioavailability and efficacy.

The platform is powered by Bioniq’s proprietary AI algorithm, which evaluates users’ blood biomarker data alongside self-reported health metrics, such as height, weight, age, lifestyle and health goals. This process identifies micronutrient imbalances and delivers a tailored supplement solution, alongside daily nutrient support, nutrition consultations and educational resources.

Recent data underscores the effectiveness of Bioniq’s approach:

• 94% of clients optimized Ferritin levels within 6 months.
• 86% of clients optimized Zinc levels within 6 months.
• 82% of clients optimized Vitamin E levels within 6 months.

These findings align with a recent poll revealing that 86% of individuals find the lack of measurable results the most frustrating aspect of traditional supplements.

Bioniq’s user base grew fivefold in 2024, and its products are now sold in over 70 countries. Its success has attracted high-profile partnerships with leading health and sports organizations, including Lanserhof and UFC. The company also recently announced an investment by global football icon Cristiano Ronaldo, raising its valuation to $82 million. This follows a successful Series B round led by HV Capital and Unbound, which raised $15 million to fuel further growth and product development.

“By combining advanced blood biomarker analysis with personalized formulas, Bioniq is not just meeting demand — it’s redefining how people approach their health,” added Motisi.

For more information, visit Bioniq’s website or explore their recent study here.

The post Bioniq Launches Hyper-Personalized Supplement Solution appeared first on Athletech News.

Oura has unveiled its 2024 Year in Review, an in-depth look at the sleep, activity, recovery and stress resilience trends of its global community. The report aggregates insights from Oura members worldwide but also introduces personalized personality types based on health strengths: Earth (Resilience), Water (Sleep), and Fire (Activity). Oura’s data scientists analyzed de-identified, aggregated metrics collected from December 2023 through November 2024 to create the insights.

Global Sleep Trends

New Zealand led the pack with an impressive average Sleep Score of 79.8, closely followed by Australia (78.7), Sweden (78.5), Finland (78.4), and Austria (78.2). This trend highlights the sleep-centric lifestyles of Oceania and Scandinavia, regions known for their wellness-oriented cultures. The global mean Sleep Score across all Oura members was 77.0, reflecting a strong focus on nightly rest among users worldwide.

Most Active Nations

When it comes to movement, Ireland topped the charts, with members averaging just over 10,000 steps per day. Other European countries, including Estonia, Sweden, and the UK, were not far behind. The data points to Europe’s pedestrian-friendly infrastructure and active lifestyles as key factors in these high step counts. Research has long shown the cardiovascular and metabolic benefits of walking, with studies suggesting that even 7,000 steps per day can significantly enhance health.

Stress Levels

Interestingly, stress patterns varied widely. While Sundays recorded the least “stressed minutes,” Fridays, perhaps due to celebrations, ranked as the most stressful. The United States topped the list for average daily stressed minutes, followed by Norway and the Netherlands.

Introducing Health Personalities: Fire, Water & Earth

This year, Oura debuted Health Personality Types, offering members personalized insights into their strengths. Fire represents activity and includes members who consistently met their movement goals. Water reflects strong sleep habits, with members in this group prioritizing nightly rest. Earth symbolizes resilience: members who balance stress and recovery with ease. A small majority of members were characterized as Fire, demonstrating a commitment to being active.

Cardiovascular Age

Oura’s Cardiovascular Age (CVA) feature, launched in May 2024, estimates arterial health through pulse wave velocity (PWV). This metric revealed that members in Sweden and Norway had CVAs approximately 2.6 and 2.4 years below their chronological ages, reflecting exceptional cardiovascular health. The Netherlands, known for its cycling culture, also ranked highly in this category.

Oura members can find their personalized year in review in the app by navigating to the Today tab or accessing the Reports section in the menu. The latest Oura app version is required, and members with at least 60 days of data are eligible. Members can also share their achievements with friends and family by tapping the share icon within the app.

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Alo Moves is an online library of wellness classes created by the trendy athleisure brand. Beyond just HIIT, Pilates, yoga and strength training, Alo Moves also offers nutrition, breathwork and meditation classes. With so many online workout platforms, how does Alo Moves stack up? Athletech News put the platform to the test.

Pros

One of the big benefits of Alo Moves is its sheer range of over 2,500 classes. Alo Moves’ yoga classes include hatha, kids yoga, kundalini, prenatal and restorative classes. Although created by Alo Yoga, the platform is so much more than just yoga. Its fitness classes include extensive offerings across barre, dance, gym, HIIT, Pilates, running, sculpt and strength. The platform is not just about fitness; it even offers mindfulness classes including reiki, sound therapy, cycle syncing, personal growth and sleep guidance. The platform also shares recipes, from Nori Salad Wraps to a Green Lemonade Detox Juice.

The platform is easy to navigate, whether the user is browsing or looking for a specific class. Alo Moves also offers the option to take each class with or without music, which can make or break a game for some users. It’s also easy to navigate based on difficulty level, duration, instructor or specific intention. For example, users can filter based on skills such as arm balances, backbends or inversions. Alo Moves also offers series like 5-Day Sculpt Strength or a 4-week run series to build endurance. The platform is aesthetically pleasing, with beautiful backgrounds and settings to transport users from their living rooms.

Alo Moves is reasonably priced for its offerings, at $12.99 per month or $129.99 annually. It comes with a 14-day free trial so users can try out the platform before committing.

Cons

The platform does not offer live classes, which might be a dealbreaker for those who need additional motivation. Although a good problem to have, the sheer variety of classes may also bring about decision paralysis for indecisive users who want more streamlined options.

Although the platform offers plenty that is not yoga, if you have no interest in yoga or yoga-adjacent activities like Pilates or barre, Alo Moves may not be your best option. It also does not offer fully personalized plans, but you can use the playlist feature to customize routines.

Overall, Alo Moves is a versatile workout platform with a wide breadth of options, a perfect holiday gift for a fitness enthusiast.

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The WHOOP 2024 Year in Review reveals a year of transformative shifts in fitness and wellness. From the rise of walking as a global favorite to the growing embrace of strength training and low-impact workouts, these trends highlight how people are redefining movement, recovery, and overall health. This year’s data offers a glimpse into the evolving priorities shaping a more accessible, balanced, and sustainable approach to fitness.

Sleep Insights: Generational & Monthly Trends

Sleep habits remained a cornerstone of wellbeing for Whoop members in 2024. Gen Z is the most well-rested generation, logging an average of 416 minutes of sleep per night, while Boomers slept the least, averaging 399 minutes. Interestingly, Gen Z’s average bedtime of 12:21 AM was significantly later than Boomers’ 10:48 PM, demonstrating more nocturnal patterns.

Whoop’s month-to-month analysis showed that January led the year in sleep duration (418.8 minutes), reflecting post-holiday recovery efforts, while June saw the least sleep (409 minutes). Sundays consistently ranked highest for sleep performance (79.1%), emphasizing the importance of rest before the workweek.

Recovery & Behavior Patterns

Recovery was influenced heavily by behaviors, with sleep performance driving the largest positive impact across all generations (+9.9% on average). Alcohol consumption most negatively impacted performance, which reduced recovery scores by an average of -12%. Gen Z’s recovery was particularly sensitive, as alcohol consumption hurt their recovery more significantly (-13.3%) compared to Boomers (-8.3%).

Shared sleeping environments and routines also played a role in recovery. Sleeping in a shared bed improved recovery by +2.3%, while sleeping in one’s own bed provided a slight boost of +1.6%. Meanwhile, meditation emerged as the most popular recovery activity, accounting for 27% of all recovery-related entries.

Fitness & Activity Trends

Aligned with the current fitness interest in low-impact movement, particularly walking, and mind-body practices such as yoga (+25%) and Pilates (+23%), which surged among female members. Powerlifting also gained traction among women (+19%), reflecting a broader cultural shift toward strength training and heavy lifting. Activities like as HIIT and functional fitness declined among both genders, with HIIT participation dropping by -21% among women and -19% among men.

Stress & Alcohol Trends

Gen Z members reported being the most stressed (30%), a stark contrast to Gen X, who logged the least stress (39.9%). Stress levels appeared to correlate with generational recovery patterns, as Gen Z had the lowest consistency and efficiency in their sleep patterns but the highest sensitivity to recovery-boosting and hindering factors.

Alcohol consumption trends showed a marked decline across all generations. In 2024, only 31.7% of members reported drinking, compared to 41.6% in 2021. While Gen Z drank the least frequently, they consumed the most per occasion, averaging 3.8 drinks.

The Rise of Protein & Strength Training Awareness

Protein intake surged among both men and women, with affirmation rates jumping to 59% and 60% respectively. This coincided with an increased interest in strength training activities, particularly among women. Powerlifting, in particular, gained traction as more women embraced the benefits of lifting heavy.

Looking Ahead

The data from 2024 underscores a collective shift toward certain health practices. Members increasingly value low-impact fitness, protein consumption, and consistent recovery habits. In the Whoop community and beyond, there is growing awareness of long-term wellness over short-term performance.

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As the flagship massage device from wellness tech company Therabody, Theraguns are popular tools for relieving muscle pain and soreness, reducing tension and improving circulation.

Therabody’s Theragun Prime model is an easy-to-use, more affordable version of the tool, perfect for a loved one or family member who might want a simpler way to access percussive therapy.

Athletech News tested the Theragun Prime to see how it compares to other percussive therapy devices and massage guns on the market.

Pros

The Theragun Prime has five speeds that you can either control with the app or on the gun itself. It’s powerful, with speeds up to 2400 PPM, along with a 120-minute total battery life and the quintessential Theragun ergonomic triangle multi-grip.

At $299 (on sale for $199) the Theragun Prime is significantly cheaper than other Theragun models, compared to the $599 Pro Plus and the $399 Prime Plus. The Prime is also the same weight (and much of the same functionality) as the Elite, at 2.2 pounds, but is around $100 less expensive.

The Prime is much quieter than other massage guns on the market, with a scratch-resistant design perfect for gym visits. It comes with four attachment heads, including the Heated Percussive Plus Attachment, the Standard Ball Plus Attachment, the Dampener Plus Attachment, and the Wedge Plus Attachment, which is perfect for specific areas around the shoulder blades and IT bands.

I found that the Theragun Prime was perfect for workout warmups and recovery, and using it 3-4 times a week for 5-10 minutes significantly reduced pain and soreness, even from working at a desk. It was surprisingly easy to reach even the upper back due to the ergonomic and triangular design of the massage gun.

Cons

With only four head attachments, the Theragun Prime has fewer than other models, which could come into play for those who want to target very specific areas of the body. It’s also not the most portable, particularly compared to the Mini, which is perfect to stick in a gym bag.

In addition, while the Therabody app is a comprehensive and well-designed tool, for those who want to use the Prime in a standalone manner, the product isn’t as comprehensive as the Theragun Pro Plus’s screen.

Final Thoughts

Overall, the Theragun Prime is a more affordable tool for percussive therapy, with a quieter and more effective design than other models. Right now, it’s $199 (compared to $299 normally) for the holiday season, and it’s HSA and FSA-friendly.

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Natural Pilates, a Los Angeles-based fitness studio known for its approach to Pilates that bridges classical techniques with modern innovation, is opening its first location in New York City’s Upper East Side neighborhood in January.

Located at 85th Street and Second Avenue, the new studio marks the brand’s second in NYC and its sixth overall, joining four locations in LA and a SoHo studio that debuted as the company’s East Coast flagship.

Founded in 2005 by Laura Wilson, a Pilates instructor originally from Romania, Natural Pilates has gained recognition for its simplified approach to Pilates that emphasizes proper form and accessible workouts for all fitness levels. Wilson’s vision has resonated with everyone from beginners to seasoned practitioners, and even celebrities like Sylvester Stallone and Naomi Campbell.

The Upper East Side studio will feature Merrithew V2max Plus reformers alongside specialized props designed to maximize muscle activation and create a full-body workout. Each 55-minute session is structured to deliver efficient results, balancing strength, flexibility and core stability.

Natural Pilates’ blend of classical Pilates principles with the dynamic Lagree style offers an option for clients seeking a well-rounded and adaptable fitness routine.

“Our goal is to create an environment where Pilates is both approachable and effective, providing attention to detail and individualized support for everyone,” said Wilson. “The expansion to the Upper East Side reflects the growing interest in our practice and our commitment to making Pilates available to more people.”

This new studio comes at a time when Pilates is experiencing a surge in popularity. To mark the UES opening, Natural Pilates will offer exclusive discounts on class packages, including 20% off 8, 12 and unlimited class plans for those who sign up during the launch period.  

The post LA Staple Natural Pilates To Open 2nd NYC Studio appeared first on Athletech News.

ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year’s top workout and wellness trends.

Here are some highlights from the ClassPass Annual Look Back report, which covers trends based on reservation data from October 2023 to October 2024.

Pilates, Ice Skating & Massage Top the Charts

Pilates saw an +84% increase in bookings this year, according to ClassPass, paving the way for the popular fitness method to secure the top spot for the second year. In the home fitness space, Pilates equipment also shows significant promise – as seen by connected Reformer maker Reform RX, Merrithew and Basi Systems.

Notably, low-impact training also saw an increase in reservations (109%), demonstrating an interest in more fitness-newbie-friendly and accessible fitness.

While Pilates dominated, ice skating took center stage as the year’s breakout trend, with a 698% increase in reservations. Its rise reflects a broader interest in unique and non-traditional fitness activities, spurred by cultural moments like the Winter Olympics and increased social media visibility. Team sports like volleyball and soccer also saw significant growth, with volleyball bookings increasing by 256% and soccer by 158%. These trends highlight a resurgence in community-oriented and recreational fitness.

In the wellness space, massage retained their title as the most-booked appointment, with a 39% increase in reservations globally. However, new data-driven practices like body scans surged by 159%, as users sought precise insights into their health and fitness progress. Similarly, cosmetic treatments grew by 133%, and body sculpting increased by 90%, reflecting a growing interest in targeted, results-focused wellness services.

Global Booking Habits: Who Works Out & When

ClassPass data revealed intriguing patterns in booking behavior. Tuesday emerged as the most popular day for workouts, with Friday dominating as the top day for wellness appointments. Weekday workouts peaked at 5:30 p.m., aligning with post-work schedules, while weekend sessions were most commonly booked at 10:00 a.m., reflecting a more relaxed start to the day. September overtook October as the busiest month for fitness, signaling a “back-to-business” mindset at the end of summer.

The most fitness-forward cities included New York Metro, which led all global markets in total reservations, followed by Los Angeles, London, Amsterdam and Singapore. Travel also influenced booking habits, with 7.7% of ClassPass users participating in fitness activities while on the road. U.S. travelers led the way, with 14% of users booking classes outside their home market, followed closely by Germany at 13%.

Specific cities showcased unique trends: Zürich residents were the most likely to book fitness classes more than three days in advance, while Basel led in lunchtime workout reservations. Outdoor workouts saw a surge in Santa Cruz, California, which topped the list for on-the-go fitness in scenic locales.

Pop Culture & Recovery Practices Shape 2024

Pop culture remained a driving force behind fitness trends. Themed classes continued to thrive, with Taylor Swift-inspired sessions drawing over 15,000 reservations. Beyoncé, Drake and Justin Bieber were also top picks for music-driven workouts.

Recovery practices gained renewed attention, with yoga, sauna sessions and massages frequently booked as post-workout activities. For example, sauna use was particularly common after Pilates, while yoga was a top choice for runners looking to stretch and unwind.

Looking Ahead to 2025

The report forecasts a continued shift toward hybrid wellness routines that combine physical fitness with mental health practices. Wearable health monitors and AI-driven tools are poised to play an even bigger role, offering users personalized insights to optimize performance and recovery. Community-focused and creative fitness experiences are also expected to thrive as individuals seek meaningful ways to connect while pursuing their wellness goals.

ATN staff writer Courtney Rehfeldt contributed to this article.

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A new survey conducted by tracking organization Tracksuit highlights Lululemon’s significant gains in the U.S. men’s performance wear market over the past year. With 9,022 qualified participants sharing insights into their preferences and brand awareness, Lululemon is a standout performer in a competitive and rapidly growing category.

Steady Growth in Awareness & Category Penetration

Between November 2023 and October 2024, overall awareness of the men’s performance wear category increased from 72% to 77%, reflecting a broader interest in clothing that combines comfort, flexibility and functionality for everyday use, according to the survey. Lululemon capitalized on this trend with a remarkable 10% increase in awareness, rising from 51% to 61% among all respondents. This growth significantly outpaced the average awareness increase for competitors, which held steady at just 24%.

Among the core demographic of men aged 34 to 65, Lululemon saw an even greater increase in awareness, climbing from 54% to 67%, a 13% gain. In contrast, competitors such as Bonobos (24% to 21%) and Faherty (12% to 8%) experienced declines, while Vuori and Alo for Men saw modest, non-significant increases.

Rising Consideration Metrics

Lululemon’s consideration metrics also trended positively, rising from 33% to 36% across all respondents, representing a statistically significant 3% increase. This indicates a growing number of consumers are not only familiar with the brand but are also considering it for future purchases.

Conversely, brands like Bonobos and Faherty saw their consideration decline, with Bonobos dropping from 14% to 11% and Faherty falling from 9% to 6%. Competitors like Vuori and Alo for Men saw slight increases, but these changes were not statistically significant, underscoring Lululemon’s strong position in capturing market interest.

What Drives Lululemon’s Success

Survey participants highlighted several attributes where Lululemon excels.

• Versatility: Lululemon’s reputation for creating clothing ideal for an active lifestyle remains a key strength, appealing to consumers seeking multi-functional apparel.
• Premium Quality: The brand’s association with durable, high-performance materials continues to resonate with buyers prioritizing longevity and comfort.
• Innovation: Respondents view Lululemon as a leader in incorporating modern, performance-focused designs that adapt to evolving consumer needs.

The survey also pointed to areas where competitors perform well. Alo for Men, for instance, ranked highest on the perception of being “for people like me,” a critical factor in driving consumer preference.

Expanding Interest in Men’s Performance Wear

The survey reveals an expanding interest in men’s performance wear across the board, with category penetration growing by 5% year-over-year.

While Lululemon leads in awareness and consideration gains, competitors like Vuori and Alo for Men are carving out niches with targeted messaging and offerings. Vuori, for example, saw a slight increase in awareness among men aged 34 to 65, rising from 14% to 17%. In contrast, traditional players such as Bonobos and Faherty are struggling to maintain their foothold, with both brands experiencing declines in awareness and consideration.

As awareness and consideration continue to grow, Lululemon is well-poised to further expand its influence in the men’s performance wear market. However, competitors like Alo are quickly gaining market share, signaling the Vancouver-based brand’s need to continue to drive consumer engagement and high-quality apparel.

The post Lululemon Gains Momentum in Men’s Performance Wear Market appeared first on Athletech News.

Aging is inevitable has long been an accepted truth, but recent longevity breakthroughs have challenged this assumption. In the wellness community, a growing movement is focused on extending not just lifespan but healthspan, or the years spent in good health. Longevity Hackers, a new documentary narrated by Edward Norton, delves into these advancements, offering viewers insights into the science and practices that could redefine aging. Now streaming on Apple TV and Amazon, the film features leading experts and figures who are pushing the boundaries of what it means to grow older.

Produced by Ruben Figueres and directed by Michal Siewierski, Longevity Hackers examines the latest research on aging, the technologies accelerating change, and the everyday choices that can make a significant difference in longevity. With the global longevity market expected to surpass $600 billion by 2025, the documentary is well-timed with the explosive growth of the category.

Living Longer, Living Well

The longevity movement is not new, but it has grown more mainstream in recent years as figures like Dr. David Sinclair, author of Lifespan: Why We Age and Why We Don’t Have To, and Dr. Peter Attia, a longevity physician and host of The Drive podcast, have brought these ideas to the forefront.

Joining this chorus in Longevity Hackers are voices like entrepreneur and investor Peter Diamandis, biohacker and NOVOS CEO Chris Mirabile, and endurance athlete Wim Hof. Other cultural figures tied to the movement are Tony Robbins, Mark Cuban, Tony Hawk, and Steve Aoki who explore how cutting-edge science and simple lifestyle interventions can help extend healthy years.

Advances in fields like regenerative medicine, cellular health, and wearable technology are opening new doors in the longevity space. Biological age clocks, for instance, are gaining attention as a more accurate measure of health than chronological age, offering individuals a way to track the impact of lifestyle choices on their aging trajectory.

“Biological age is becoming the premier biomarker of our health,” says Chris Mirabile in the film. “The best way to keep track of your lifestyle being conducive to longevity is with a biological age clock, specifically one that’s been proven to be both accurate and precise.”

Experts in Longevity Hackers discuss the connection between stress reduction and cellular health, the metabolic importance of quality sleep, and the role of purpose and joy in overall well-being.

“Aging affects every person, regardless of race, religion, political orientation or any other factors. The fight against aging is something that could unite humanity for a common goal,” says producer Ruben Figueres, reflecting on the universal appeal of longevity science.

Wide Appeal + Blue Zones

Longevity Hackers also comes at a time when the longevity movement is expanding beyond elite circles of biohackers and researchers to broader populations. Initiatives like the Blue Zones Project have shown how communities worldwide—such as those in Okinawa, Japan, and Sardinia, Italy—achieve remarkable longevity through social connection, plant-forward diets, and active lifestyles. With only 10% to 20% of lifespan determined by genetics, Longevity Hackers aims to inspire viewers to take proactive steps to maximize their healthy years.

Edward Norton, whose voice guides viewers through the documentary, stated, “No matter where you are from, or what your beliefs are, we can all agree that life is a gift that should be cherished. The people working in the longevity and life extension fields want to extend that gift to humanity.”

The post ‘Longevity Hackers’ Explores the Science of Living Longer appeared first on Athletech News.

Striving for clear, healthy skin without expensive clinical treatments can feel out of reach. At-home LED light therapy masks, like the Omnilux CLEAR, however, has made high-quality skincare more accessible. The FDA-cleared device targets acne, inflammation, and scarring with red and blue light therapy. After putting the Omnilux Clear to the test, here’s how it stacks up as a potential game-changer in one’s skincare routine.

Pros
The Omnilux Clear mask combines blue and red light for effectiveness. Blue light kills acne-causing bacteria on the skin’s surface, while red light inflammation, calms redness and promotes healing by stimulating collagen production. Unlike some masks, Omnilux Clear is gentle on the skin, with minimal side effects apart from some mild redness.

The mask is also made of a flexible silicone material that is comfortable and perfect for traveling. Wearing it for 10 minutes, 3-4 times a week can have a significant impact on reduced acne and improved skin texture. While the $395 price tag may seem steep, professional acne treatments can run $200 or more per session. It’s also great to have on-demand for skin issues that pop up unexpectedly.

Cons
At $395, the Omnilux Clear is more expensive than many other LED therapy masks. However, its efficacy and acne-fighting focus may justify the price for those with pesky skin issues. One callout is that you cannot separate the blue and red light, so if you get your breakouts under control, you may not have a use for the mask anymore. Blue light is largely recommended for short-term use because it can dehydrate the skin.

Unlike competitors, like the Therabody TheraFace Mask, which has more protection around the eyes, protective eyewear is also likely suggested for the Omnilux Clear, especially if you have sensitive eyes.

Overall, the Omnilux CLEAR LED Light Therapy Mask is a powerful tool for those looking to combat acne naturally and effectively. While the upfront cost may feel like a splurge, the long-term benefits of the Omnilux Clear after just 30-40 minutes of use per week may be worth it for those with persistent inflammatory skin issues.

The post Product of the Week: Omnilux Clear LED Light Therapy Mask appeared first on Athletech News.

With over 135 million users and billions of logged activities, Strava highlights key fitness trends across the world. The Strava 2024 Year in Sport report highlights these trends, providing a comprehensive overview of the current fitness landscape.

Social Fitness on the Rise

In 2024, group activities became more popular than ever. Running led the way, with a 59% increase in running clubs and an 18% rise in group runs of 10 or more participants. Walking clubs saw a 52% growth. Sixty-six percent of Gen Z users reported making new friends through fitness groups, while 55% said that social interaction was their main reason for participating. One in five Gen Z respondents also met dates through group activities, underscoring a new role for fitness.

Balance & Recovery

The report also shows a trend toward more sustainable workout practices. The median activity length was 53 minutes, with most participants favoring shorter sessions. Among amateur Strava users, those who cross-trained were 10% more likely to meet their goals. Marathon trainees also recorded rest days for over half of their training cycles.

Overcoming Fitness Barriers

Strava’s data also highlighted barriers to fitness like schedule flexibility, particularly for women. Despite these challenges, women increased their participation, with an 11% rise in cycling and a 25% growth in weight training uploads. Women were also more likely than men to earn Strava Segment crowns, signaling strong performance trends.

Generational differences were evident in fitness goals. Gen Z participants prioritized mental health, while older generations focused on longevity. Boomers consistently recorded the highest weekly distances in running and cycling.

Gear Trends of 2024

The report also revealed gear preferences among users. Nike Pegasus topped the list of running shoes, while Garmin dominated tracking devices. Carbon fiber-plated shoes gained popularity, and featured in 44% of marathons logged, a 14% increase from 2023.

Generational differences extended to workout apparel. Gen Z favored coordinated outfits and oversized T-shirts, while older users preferred functional, understated attire. Black remained the most popular color for workout gear, with blue showing signs of increased preference for 2025.

Strava’s 2024 Year in Sport report underscores a broader cultural shift toward sustainable and social fitness practices, setting the stage for continued fitness growth and inclusivity in 2025.

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SotoMethod, the fitness method founded by former finance professional and celebrity trainer Hilary Hoffman, is set to open its first permanent studio at 68 Thomas Street in Tribeca on December 3. The brand started as an at-home fitness platform and has gained a reputation for its efficient, results-driven workouts after its successful six-month pop-up at 28 Warren Street earlier this year.

“Our first brick-and-mortar location at 68 Thomas Street is a natural extension of the momentum we built during our pop-up,” Hoffman shared with Athletech News. “From January to June, we used that time to test demand while mitigating risk—a principle that’s core to our business philosophy. The success of 28 Warren and the enthusiastic support from our downtown community made the decision to stay in this neighborhood an easy one.”

SotoMethod‘s move to Tribeca is also personally meaningful for Hoffman, who spent six years working and living in the area while at Goldman Sachs. “Establishing our flagship here feels like coming full circle, and I couldn’t be more excited to continue serving this vibrant community,” she added.

A Space Designed for Connection and Functionality

The 3,750-square-foot studio, designed by Hudson Union Architecture, combines the open feel of an urban loft with a minimalist, neutral aesthetic. It aims to create an inviting atmosphere for its in-person classes while maintaining a connection to the brand’s digital roots. The space will host 32 weekly classes and includes a digital recording studio to support SotoMethod’s streaming platform.

Hoffman described the design as blending strength and sophistication. “Our design aesthetic embodies strength, sleekness and sophistication, inspired by the timeless elegance of designers like Joseph Dirand. We wanted the studio to feel elevated yet welcoming, with every element—from the layout to the products we include—chosen intentionally.”

Guests attending in-person classes will have access to self-care products from Crown Affair and Dyson, as well as exclusive merchandise from brands like 437 and Set Active.

The Workout

SotoMethod’s approach has resonated with a diverse audience, including professionals, parents, and fitness enthusiasts looking for an effective, time-efficient workout. The method, which alternates 60-second isometric holds with 10 dynamic movements, is designed to maximize muscle engagement and recovery in each session.

“Many of our clients face challenges maintaining consistent routines due to demanding schedules,” Hoffman explained. “What they appreciate about SotoMethod is its proven results and flexibility. Whether they want a short, targeted workout or a more comprehensive session, the method can adapt to meet their needs.”

Hoffman emphasized that the workout is designed to be inclusive and accessible to people at all fitness levels, offering a balance of cardio and strength training to improve overall endurance and well-being.

A Community-Oriented Approach

While the workout itself is a key draw, Hoffman believes the sense of connection SotoMethod fosters is equally important. “I’m so proud of the community we’ve built through our app and studios,” she said. “Our goal is to meet people where they are and help them integrate fitness into their lives in a way that feels manageable. It’s about building strength—not just physically, but mentally as well.”

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As artificial intelligence (AI) integrates into workout routines, workouts are now offering unprecedented levels of personalization and accessibility. FitnessAI, a platform leveraging AI technology to deliver such customized workouts, is looking ahead to how AI will continue to shape the future of fitness and wellness.

The Rise of AI in Fitness

The fitness industry is abuzz with innovations like AI chatbots, ChatGPT plug-ins, and AI-generated fitness content. While progress is accelerating, Kerri Walsh, COO of Appex Group Inc., which operates FitnessAI, told Athletech News that the industry is still on the cusp of realizing AI’s full potential. “It will likely take another year before AI models reach the sophistication needed to fully meet the growing demands of the fitness industry,” she noted.

One area where AI is already making a significant impact is personalization. “Our app, FitnessAI, provides highly personalized workouts using data from over 6 million users collected over the past 5 years. This level of customization simply wouldn’t be possible without AI,” Walsh explained.

The Future of AI in Wellness

As consumers increasingly expect tailored experiences, AI will be used more for wellness brands. Walsh predicts that as AI technology advances, personalization will deepen, allowing for greater precision in workout plans, nutrition strategies and recovery programs.

“AI tools will enable brands to push the boundaries of personalization,” Walsh noted. “For example, our latest feature, BodyScan, allows users to measure body metrics and track their progress using just an iPhone, offering a scalable, affordable alternative to expensive X-ray-based body measurement methods.”

Balancing Innovation with Privacy

As AI becomes more central to fitness, concerns around data security and privacy loom large. “Data security and privacy are major concerns when implementing AI solutions,” Walsh acknowledged. She emphasized the importance of adhering to strict privacy policies, obtaining clear user consent and being transparent about data use.

“When working with third-party AI services, it’s crucial to ensure data won’t be used or retained for model training without explicit permission. Companies must also stay updated on evolving regulations to protect user privacy effectively,” she added.

The Role of AI in Live Personal Training

Rather than replacing personal trainers, Walsh expects AI to enhance their capabilities. AI can help trainers scale their businesses by processing vast data sets, creating personalized workout plans, and tracking client progress.

“Trainers will continue to provide the human connection and personalized guidance that clients seek. AI will support, not replace, their expertise, allowing them to deliver even greater value,” Walsh explained. FitnessAI’s trainer-led apps already integrate AI to empower trainers, combining the best of human and machine intelligence.

What’s Next for AI in Fitness?

Looking ahead, Walsh envisions even greater integration of AI in fitness, with advancements that make personalized health and wellness accessible to all.

“AI is transforming personal fitness by offering a level of customization that was once only available through high-cost personal training,” Walsh concluded.

The post The Future of Fitness with AI appeared first on Athletech News.

As sustainability becomes a priority for both consumers and manufacturers, activewear is undergoing a significant shift. Nemanthie Kooragamage, director of group sustainable business at MAS Holdings, a Sri Lankan apparel and textile giant known for working with activewear brands like Nike and Lululemon, spoke with Athletech News about the changing landscape. With over 24 years of experience, Kooragamage spoke to ATN about how activewear is evolving according to consumer demands.

Credit: MAS Holdings

Redefining Activewear Through Sustainability

“Activewear is the most interesting space when it comes to sustainability,” Kooragamage told Athletech News. “The materials matter deeply to the consumer from a performance, durability, comfort and feel perspective. Today’s consumers also care about the environmental impact of what they wear, especially when it comes to brands that align with their values and purpose.”

Traditionally reliant on synthetic materials like polyester and nylon for their performance qualities, activewear is now being changed by advancements in recycled and circular materials. Kooragamage pointed to “performance naturals,” a new category of fabrics that combine the benefits of natural and man-made cellulose fibers with enhanced properties to meet the demands of high-intensity activities.

“These materials are changing the game,” she stated. “They allow us to create products that meet sustainability goals while maintaining the performance consumers expect in activewear.”

Driving Innovation in Activewear

MAS Holdings partners with textile disruptors like Ambercycle and HeiQ AeoniQ, which are helping it scale the use of sustainable materials without compromising on quality or cost.

Ambercycle specializes in textile-to-textile recycling, ensuring old garments can be transformed into new, high-performance materials. HeiQ AeoniQ develops renewable and recyclable yarns that maintain the strength and flexibility necessary for activewear.

“In the next 10 years, the activewear value chain will be redefined,” Kooragamage said. “We’ll see less reliance on finite resources and more focus on keeping materials in use through circularity and renewable sources.”

The Intersection of Fitness and Sustainability

For those in fitness, sustainability in activewear can be about aligning one’s values with their lifestyle. Kooragamage notes that activewear consumers are uniquely positioned to drive demand for sustainable products because they prioritize performance and purpose equally.

“Activewear consumers want products that perform under pressure, whether they’re running marathons or attending high-intensity fitness classes, but they also want to feel good about the impact their purchases have on the planet,” she explained.

A Vision for the Future of Activewear

Kooragamage sees the future of activewear as a blend of performance, durability and sustainability. The challenge, she noted, is to create products that meet high-performance standards while incorporating eco-friendly materials at scale.

“Activewear sits at a unique intersection of fitness and sustainability, and it’s an area with so much potential to create meaningful change,” Kooragamage concluded. “Consumers are demanding it, and it’s our responsibility to deliver.”

The post The Future of Sustainable Activewear appeared first on Athletech News.

Aescape, the creators of the automated and on-demand robot massage, has announced a partnership with Invited, the largest owner and operator of private membership clubs in North America. Members at select Invited clubs, starting with Jupiter Country Club in Florida and The Hills in Austin, Texas, will have access to Aescape’s personalized services. Invited operates over 200 golf and country clubs, city clubs, sports clubs, and stadium clubs across 28 states, serving nearly 400,000 members.

The partnership is Aescape’s third market expansion since its commercial launch in August. The personalized massage services operate through a touchscreen interface, and users can select target areas, pressure levels, and music preferences. Users can access their preferences from different Aescape machines across various locations.

Michele Meleski, senior vice president of National Fitness and Wellness for Invited, noted, “We’re always trying to innovate and bring new member experiences to the Invited clubs. We’re excited about partnering with Aescape and offering this cutting-edge technology to our members. With Aescape, our golfers can now enjoy a new level of self-care that enhances both their relaxation and performance on the course. We hope to expand the partnership with Aescape across our club portfolio.”

Eric Litman, founder and CEO of Aescape, highlighted the importance of recovery in athletic performance. “Our work with professional athletes has shown us how important recovery is to performance, and now we’re bringing that same level of care to not only golfers but Invited Club’s extended community members,” he said.

Aescape has recently expanded its services beyond New York, launching in Miami and Nashville. The company initially introduced its Early Access Program in New York City in March and has since established a presence in various sectors, including hospitality, professional sports, corporate offices and luxury real estate.

Aescape has also launched with Pause, the wellness studio known for its infrared sauna, cryotherapy, and more, and the Ritz-Carlton Bacara in Santa Barbara.

Aescape has secured $80 million in funding from investors such as Valor Siren Ventures, Valor Equity Partners, Crosslink Capital, and AlleyCorp.

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This November, Kam and Khalen Saunders joined forces with Movember, the global charity dedicated to men’s health, for their first-ever joint campaign. Kam, an artist and entertainer, and Khalen, a defensive tackle for the New Orleans Saints, united their platforms to raise awareness about critical issues like mental health, suicide prevention, prostate cancer and testicular cancer.

Movember’s annual campaign, which invites men to grow mustaches throughout November to spark conversations, gave Kam and Khalen an opportunity to shed light on men’s health in a relatable and impactful way.

For Khalen, the campaign was about more than just growing a mustache. “Once I learned about Movember’s message and cause, it was a no-brainer to get involved,” he explained to Athletech News. “Growing out my mustache is a physical aspect of the campaign, but this is about so much more – it’s about uplifting boys and men and creating a safe space for us to talk about our physical and mental health. Doing this with Kam made it even better because it gave us another reason to spend time together despite our busy schedules.”

Credit: Khalen Saunders

The Saunders brothers infused the campaign with energy, sharing fun, lighthearted moments while encouraging serious conversations about health.

“If Kam and I being goofy and growing a mustache can inspire even a few people to take better care of themselves or smile a bit brighter, that’s a huge win in my eyes,” Khalen said.

As an NFL player, Khalen knows firsthand the pressures men face, particularly when it comes to mental health. “The biggest challenge I’ve faced at a professional level is learning how to compartmentalize. Especially when you sustain an injury, you have to take the challenge in stride and prioritize your mental health so you can come back stronger,” he said.

Khalen credits the camaraderie of his team for helping him stay grounded. “I’m a big team guy. The vibes in the locker room do a lot for me mentally – it forces me to get things off my chest. These guys know me so well, and if I’m not cracking jokes like my usual self, they notice and help me through it. That sense of community lets me let go of burdens and focus on doing what I love.”

Reflecting on their experience with the campaign, Khalen noted, “As someone with friends across all income levels and walks of life, I know that physical and mental health issues don’t discriminate. I just hope to be a beacon for others and make people’s days a little brighter. If this campaign helped even one person take their health seriously or feel supported, it was all worth it.”

To learn more about Movember’s mission and how you can support their work, visit www.movember.com.

The post Kam and Khalen Saunders Partner with Movember to Champion Men’s Health appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

The holiday season is here, and with it comes one of the most anticipated shopping events of the year: Cyber Monday. Whether you’re gearing up to prioritize your health and wellness goals or looking to gift your loved ones tools to stay active and stress-free, 2024’s Cyber Monday deals have you covered. This year’s lineup spans everything from high-tech fitness trackers and soothing cold plunge tubs to stylish activewear and essential at-home workout gear. With significant savings across top wellness brands, now is the perfect time to snag products that will support a healthier, happier lifestyle into the new year. Below, Athletech News has rounded up the best fitness and wellness deals you won’t want to miss.

When Is Cyber Monday?

Cyber Monday 2024 follows Black Friday on Monday, December 2, extending the weekend of savings. This is a prime opportunity to snag exclusive online-only discounts, often with free shipping or added perks.

Deals to Expect

Cyber Monday 2024 promise major markdowns on a wide range of fitness and wellness products. Expect discounts on popular fitness gear like treadmills, yoga equipment, and running shoes, as well as cutting-edge tech such as fitness trackers and bone-conduction headphones. Wellness enthusiasts can look forward to deals on at-home testing kits, cold plunge tubs, and skincare innovations. Whether you’re shopping for yourself or holiday gifts, these sales offer the perfect chance to invest in items that elevate everyday well-being.

The Best Cyber Monday Fitness & Wellness Deals 2024

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  Plunge

  Plunge tubs are the ultimate holiday gift, offering the benefits of cold therapy from the comfort of your home. For Cyber Monday, the tubs are 15% off plus 0% financing for 36 months, one of the best deals of the year. The sleek tubs range from permanent fixtures like the Original Plunge or the inflatable Plunge Air for portability.

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  Hoka Clifton 9s and Mach 6 shoes

  Hoka’s Cyber Monday sale is the perfect opportunity to get your favorite running shoes at a discount. The bestselling Clifton 9s are on sale, which seamlessly transitions from base mileage to a coffee shop. The Clifton 9 shoes are highly cushioned, with ample arch support and a plush heel but breathable enough not to overheat during sweaty workouts. The Mach 6 shoes are the perfect race shoe, with a rocker silhouette that propels runners forward. The shoe is thin, breathable, and lightweight, without the signature ample cushioning of Hoka sneakers for the ultimate speed shape.

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  Credit: Chamelo Eyewear

  Chamelo Eyewear

  Stephon Marbury’s Chamelo Eyewear blends color-changing lens technology with built-in audio for an innovative take on workout sunglasses. Different models have manual or automatic tint adjustment and even feature integrated audio, letting you enjoy music, take calls, or stay connected on the go without needing headphones. The color-changing lenses offer options like warm yellows and pinks or cool blues and purples. Get up to 40% off the sunglasses for Cyber Monday.

  Viome At-Home Tests

  Viome’s at-home tests provide a comprehensive look into health, offering insights into gut health, bio-age, and stress response. Get a comprehensive view of the best and worst foods for your gut health based on at-home sample collection. From now through December 3rd, enjoy up to 40% off sitewide, with $100 off all test kits. Popular options include the Full Body Intelligence Bundle (now $585) and Gut Intelligence Bundle (now $238). Give the gift of personalized health insights this holiday season and help loved ones optimize their health.

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  CorePower Yoga

  CorePower Yoga’s Orange Friday promotion offers free in-studio classes on Cyber Monday to help you unwind from holiday chaos. Whether you’re a beginner or a seasoned yogi, CorePower’s diverse class lineup—from Yoga Sculpt to Core Restore—has something for everyone. Plus, lock in year-round savings with 25% off All Access Memberships and 30% off retail from top brands like Lululemon and Alo starting November 18th.

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  Chirp: Recovery Essentials for Every Fitness Routine

  Chirp’s Cyber Monday Sale is offering the brand’s viral recovery tools like the Chirp Wheel and the RPM Rolling Percussion Massager at a steep discount, designed to alleviate tension and improve posture. Former Peloton instructor Kristin McGee, a long-time Chirp fan, calls these tools “game changers” for pain relief and mobility.

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  Pvolve

  Pvolve combines functional movement with resistance-based equipment for a low-impact, results-driven workout. This Cyber Monday, enjoy 20% off sitewide and receive a free Recover 9 supplement with bundle purchases. Gift options include the Signature Bundle ($199) or the Jennifer Aniston-curated Essential Bundle ($349). With streaming options and studio access, Pvolve makes it easy to kickstart a resistance-based fitness journey.

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  Omorpho G-Vest Flash

  Omorpho’s G-Vest Flash, a weighted vest designed for outdoor use, is on sale for $219 (original price $279). Its reflective design enhances visibility during low-light workouts, making it a perfect choice for winter evenings. The vest’s MicroLoad technology evenly distributes weight, helping to boost strength, burn more calories, and improve cardio endurance without compromising comfort. It’s available in men’s (10 lbs) and women’s (5 lbs) options.

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  Sans Air + Water Bundle

  If staying hydrated with the purest drinking water is part of a loved one’s holiday wish list, look no further than the Sans Water Purifier. With no installation required, the Sans Water Purifier can sit on your counter or table and perform 4-stage reverse osmosis for the purest drinking water. Sans’s popular Air purifiers also remove 99.9% of particles down to 0.3 microns in diameter, eliminating dust and providing allergy relief. The Air + Water Bundle is $250 off: $719 compared to its original $969. Upgrade your at-home health with clean air and pure water.

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  Shokz OpenSwim Pro

  Shokz OpenSwim Pro headphones provide crystal-clear audio with the brand’s famous bone conduction technology, even underwater. With a battery life of 9 hours, the headphones can be fully submerged in water for swim workouts, or survive the rainiest outdoor runs. For Cyber Monday, the OpenSwim Pro headphones are 10% off, $159.95 (originally $179.95).

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  Fitbit

  Fitbit trackers are all on sale, including the Charge 6, which is 38% off for $99.95 (originally $159.95). The more minimalist Inspire 3 is on sale for $69.95 (down from $99.95). For a wearable with more bells and whistles, the Versa 4 smartwatch is 40% off: $119.99, down from $199.99.

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  Waterdrop

  Perfect for New Year’s hydration goals, Waterdrop’s Cyber Monday sale offers up to 50% off sitewide through December 2nd. Waterdrop comes in single-packet cubes, perfect for hydration on the go. Use promo code ‘DAYS15’ for $15 off $100 to stack up savings. The brand is also sustainability-forward: it collects 2 plastic bottles from the environment with every bottle sold, and the amount of plastic in a 2-pack box is slightly more than a single bottle cap.

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  Apple AirPods Pro 2

  The perfect companion for any workout, the Apple AirPods Pro 2 are 24% off this Cyber Monday, $153.99 (originally $249.99). Voice isolation makes phone calls crystal clear, even when you’re on the move, and noise cancellation helps keep you focused on your workout.

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  NordicTrack

  NordicTrack’s Cyber Monday deals are here, offering up to $500 off treadmills, exercise bikes, and ellipticals. Get an additional $100 off when you purchase an iFIT membership from November 19–25. The NordicTrack Commercial 1750 is available for $1,99.20, $400 less than its standard price, and the more budget-friendly NordicTrack Exp 7i is $800.

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  Barre3

  Barre3 is having its semi-annual sale through December 2nd, with deals that will make it easier than ever to build strength and cardio in the new year. The barre3 online subscription is only $99, plus a 14-day free trial, and in-person class packages and retail are up to 30% off.

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  Oura Ring Gen 3

  For the health-conscious person in your life, the ŌURA Ring offers advanced tracking of sleep, heart rate, recovery, and stress levels—all in a sleek, wearable design. While the new ŌURA Ring 4 isn’t part of Cyber Week sales, you can snag the ŌURA Ring 3 at a discount: Black and Silver rings are $249 ($50 off), and Titanium and Stealth rings are $279 ($70 off). Oura is the ultimate gift for those who want actionable health insights wrapped in understated elegance.

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  Lululemon Men’s City Sweat Jogger

  Lululemon’s popular City Sweat Joggers is 33% off, $79 (originally $118). The terry fabric is warm but breathable, perfect to throw on for an outdoor walk or job or for running errands.

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  Lululemon Align Yoga Mat

  One of the best deals on their site, Lululemon’s viral Align Yoga Mat is 20% off for $84 (originally $114). The mat is thick enough for support and comfort, but sturdy enough to prevent slips during sweaty workouts.

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  Nike Strength

  Nike’s Strength Sale offers steep discounts to upgrade any home workout space. From $50 off dumbbell tree sets to $100 off dumbbell racks and up to $500 off full home gym bundles with free shipping, Nike has something for every fitness fanatic. Individual pieces like barbells (30% off), kettlebells (20% off), and dumbbells (15% off) are also marked down. This sale runs from November 22 to December 3—don’t miss the chance to upgrade your home gym.

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  Whoop 4.0 + 12 Month Subscription

  The popular Whoop fitness tracker will help optimize your rest, recovery, and everything in between. For Cyber Monday, the tracker is $199 instead of $239 and includes 12 months of a Whoop membership.

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  Omnilux

  Omnilux’s LED light therapy devices are a must-have for anyone serious about skincare and wellness. These devices target fine lines, acne, and uneven skin tone with clinically proven technology. For Cyber Monday, Omnilux is $60 off 1 full-sized device, $130 off 2 full-sized devices, and $240 off 3 full-sized devices. The brand is also offering 20% off Minis and topical skincare.

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  Mephisto: Luxe Comfort for Everyday Wear

  Mephisto, known as the “grandpa-chic” footwear brand, combines functionality and fashion. Following in the footsteps of brands like Birkenstock and Crocs, the brand prioritizes foot health and comfort with cushioned, arch-supporting insoles. For Cyber Monday, Mephisto shoes are buy one, get one 50% off on sale items. From 12/2 to 12/6, the brand is running up to 42% on select bestselling styles.

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  Bird&Be

  For those looking to transform their fertility and wellness journeys from the comfort of their homes, Bird&Be has an extended Cyber Monday Sale running through December 2. Enjoy up to 25% off sitewide, including 20% off all tests (except sperm tests) and 25% off first-month subscriptions.

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  Alo

  Alo needs no introduction in activewear, and its Cyber Monday deals are creating buzz. The brand’s cult-favorite women’s Airlift leggings are part of the sale, as well as the men’s Ripstop 7’’ On-Set Short.

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  Lyma Laser

  The LYMA Laser Power System is a revolutionary at-home device designed to deliver professional-grade skin and wellness transformations. This cutting-edge system combines the LYMA Laser, LYMA Skincare, and LYMA Supplement to target wrinkles, pigmentation, and hydration while also promoting better sleep and reducing anxiety. Loved by A-listers like Kate Hudson and Gwyneth Paltrow, the LYMA system offers a 360-degree approach to beauty and longevity. During LYMA’s only sale of the year, you can save 30% sitewide—your chance to invest in total inside-out transformation at an unbeatable price.

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  Athleta

  Athleta’s Cyber Monday sales are packed with must-have deals on stylish activewear and cozy layers. From November 27 to December 1, enjoy 30% off sitewide, plus doorbuster steals like the Aire Puffer Jacket and the Rainier High Rise Legging. Cyber Monday on December 2 offers even more savings, with 30% off sitewide and up to 70% off key styles. Whether you’re shopping for yourself or gifting, these deals are the perfect excuse to refresh your wardrobe.

The post The Best Cyber Monday Deals 2024: 25 Fitness & Wellness Sales appeared first on Athletech News.

Supernatural, the VR fitness platform, has launched a new workout series called Guest DJ, with Paris Hilton as its inaugural host. As the original influencer, Hilton brings her signature style and energy to this innovative fitness experience.

The Guest DJ series debuts with Paris leading one of Supernatural‘s signature Flow workouts. The session includes Hilton’s well-known catchphrases like “Loves It” integrated into the workout for a fun tone. Participants will strike targets to the beat of the music, flowing with the rhythm while virtually traveling to destinations around the world.

Supernatural blends entertainment and fitness, with immersive visuals and engaging music. The workout features songs like “Chasin’” by Meghan Trainor from her new album Infinite Icon. Paris Hilton and Supernatural Coach Ranier Pollard provide voiceovers, so users feel like they’re training alongside them in person.

Supernatural was launched in April 2020 after two years of development, designed for use with Meta Quest headsets. It offers a variety of workout types, like cardio, strength, meditation, and yoga-inspired sessions. In February 2023, Meta Platforms Inc. acquired its umbrella company Within Unlimited. Supernatural has gained recognition for catering workouts to those of all levels in an engaging format.

The Paris Hilton Guest DJ workout is currently available. For those new to the workout, Supernatural offers Fitness Packs starting at $349.98, which include a Meta Quest 3S headset and a one-year subscription to the platform.

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