Alo Moves is an online library of wellness classes created by the trendy athleisure brand. Beyond just HIIT, Pilates, yoga and strength training, Alo Moves also offers nutrition, breathwork and meditation classes. With so many online workout platforms, how does Alo Moves stack up? Athletech News put the platform to the test.

Pros

One of the big benefits of Alo Moves is its sheer range of over 2,500 classes. Alo Moves’ yoga classes include hatha, kids yoga, kundalini, prenatal and restorative classes. Although created by Alo Yoga, the platform is so much more than just yoga. Its fitness classes include extensive offerings across barre, dance, gym, HIIT, Pilates, running, sculpt and strength. The platform is not just about fitness; it even offers mindfulness classes including reiki, sound therapy, cycle syncing, personal growth and sleep guidance. The platform also shares recipes, from Nori Salad Wraps to a Green Lemonade Detox Juice.

The platform is easy to navigate, whether the user is browsing or looking for a specific class. Alo Moves also offers the option to take each class with or without music, which can make or break a game for some users. It’s also easy to navigate based on difficulty level, duration, instructor or specific intention. For example, users can filter based on skills such as arm balances, backbends or inversions. Alo Moves also offers series like 5-Day Sculpt Strength or a 4-week run series to build endurance. The platform is aesthetically pleasing, with beautiful backgrounds and settings to transport users from their living rooms.

Alo Moves is reasonably priced for its offerings, at $12.99 per month or $129.99 annually. It comes with a 14-day free trial so users can try out the platform before committing.

Cons

The platform does not offer live classes, which might be a dealbreaker for those who need additional motivation. Although a good problem to have, the sheer variety of classes may also bring about decision paralysis for indecisive users who want more streamlined options.

Although the platform offers plenty that is not yoga, if you have no interest in yoga or yoga-adjacent activities like Pilates or barre, Alo Moves may not be your best option. It also does not offer fully personalized plans, but you can use the playlist feature to customize routines.

Overall, Alo Moves is a versatile workout platform with a wide breadth of options, a perfect holiday gift for a fitness enthusiast.

The post Product of the Week: Alo Moves appeared first on Athletech News.

A new survey conducted by tracking organization Tracksuit highlights Lululemon’s significant gains in the U.S. men’s performance wear market over the past year. With 9,022 qualified participants sharing insights into their preferences and brand awareness, Lululemon is a standout performer in a competitive and rapidly growing category.

Steady Growth in Awareness & Category Penetration

Between November 2023 and October 2024, overall awareness of the men’s performance wear category increased from 72% to 77%, reflecting a broader interest in clothing that combines comfort, flexibility and functionality for everyday use, according to the survey. Lululemon capitalized on this trend with a remarkable 10% increase in awareness, rising from 51% to 61% among all respondents. This growth significantly outpaced the average awareness increase for competitors, which held steady at just 24%.

Among the core demographic of men aged 34 to 65, Lululemon saw an even greater increase in awareness, climbing from 54% to 67%, a 13% gain. In contrast, competitors such as Bonobos (24% to 21%) and Faherty (12% to 8%) experienced declines, while Vuori and Alo for Men saw modest, non-significant increases.

Rising Consideration Metrics

Lululemon’s consideration metrics also trended positively, rising from 33% to 36% across all respondents, representing a statistically significant 3% increase. This indicates a growing number of consumers are not only familiar with the brand but are also considering it for future purchases.

Conversely, brands like Bonobos and Faherty saw their consideration decline, with Bonobos dropping from 14% to 11% and Faherty falling from 9% to 6%. Competitors like Vuori and Alo for Men saw slight increases, but these changes were not statistically significant, underscoring Lululemon’s strong position in capturing market interest.

What Drives Lululemon’s Success

Survey participants highlighted several attributes where Lululemon excels.

• Versatility: Lululemon’s reputation for creating clothing ideal for an active lifestyle remains a key strength, appealing to consumers seeking multi-functional apparel.
• Premium Quality: The brand’s association with durable, high-performance materials continues to resonate with buyers prioritizing longevity and comfort.
• Innovation: Respondents view Lululemon as a leader in incorporating modern, performance-focused designs that adapt to evolving consumer needs.

The survey also pointed to areas where competitors perform well. Alo for Men, for instance, ranked highest on the perception of being “for people like me,” a critical factor in driving consumer preference.

Expanding Interest in Men’s Performance Wear

The survey reveals an expanding interest in men’s performance wear across the board, with category penetration growing by 5% year-over-year.

While Lululemon leads in awareness and consideration gains, competitors like Vuori and Alo for Men are carving out niches with targeted messaging and offerings. Vuori, for example, saw a slight increase in awareness among men aged 34 to 65, rising from 14% to 17%. In contrast, traditional players such as Bonobos and Faherty are struggling to maintain their foothold, with both brands experiencing declines in awareness and consideration.

As awareness and consideration continue to grow, Lululemon is well-poised to further expand its influence in the men’s performance wear market. However, competitors like Alo are quickly gaining market share, signaling the Vancouver-based brand’s need to continue to drive consumer engagement and high-quality apparel.

The post Lululemon Gains Momentum in Men’s Performance Wear Market appeared first on Athletech News.

Members of the exclusive Alo Wellness Clubs in Los Angeles and New York City can now book wellness experiences from aesthetic tech leader BTL following a new partnership between the two brands.

Alo Wellness Clubs will now offer two of BTL’s non-invasive tools: Emsculpt Neo, a muscle-building and fat-reduction device, and Emsella, which supports core health by strengthening weak pelvic floor muscles.

Members can expect exclusive wellness events at Alo’s flagship locations as well as a special edition of Emsculpt Neo, created in partnership with the lifestyle and activewear brand.

“Partnering with Alo Yoga Wellness Clubs is a win-win for us both,” BTL vice president of marketing John Ferris said. “Together, we’re creating an unparalleled wellness experience that aligns with our mission to elevate health and vitality within our communities. We’re excited to bring Emsculpt Neo and Emsella to Alo’s community, providing transformative wellness solutions to help members thrive.”

The post Alo Wellness Clubs Add Wellness Offerings with BTL Partnership appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Alo is on virtually everyone’s wish list this holiday season, and for good reason. The celeb-loved athleisure brand has been seen on everyone from Kendall Jenner, Bella Hadid, and Rosie Huntington-Whiteley – just to name a few. The only downside is that the brand is pricey, making it easy to rack up quite a tab. 

Thankfully this article found you at the exact right time because Alo’s annual Black Friday sale is here early, if you didn’t get in on the Singles Day sale promotions. During this time you can score a whopping 30% off the entire site. 

This sitewide sale is the perfect opportunity to go ham on gifts for yourself and loved ones. Score on the brand’s latest arrivals, including Rosie’s favorites, like the Make Waves Hoodie and Make Waves Sweats, as well as best-sellers like Airbrush High Waist Legging, Accolade Sweatpant, and Accolade crew neck.

You’ll also want to scoop up the just-dropped, highly coveted Alo Runner sneakers. 

Our advice: Get ahead of the holiday rush before things sell out for good. Keep scrolling for ATN’s 25 top picks from the event.

Alo Black Friday Sale 2024: Our Top Picks

1. 

   Alo Advent Calendar, $175 (orig. $250)

2. 

   Alo Faux Leather Premier Bomber, $208.60 (orig. $298)

3. 

   Make Waves Hoodie, $110.60 (orig. $158)

4. 

   Make Wave Sweatpants, $103.60 (orig. $148)

5. 

   Alo Holiday Candle, $28 (orig. $40)

6. 

   Alo Airbrush Corset Full Zip Jacket, $89.60 (orig. $128)

7. 

   Airbrush High Waist Legging, $75.60 (orig. $108)

8. 

   Alo Magnesium Reset Spray, $33.60 (orig. $48)

9. 

   Alo Glacier Puffer, $201.60 (orig. $288)

10. 

    Alo Lettuce Edge Socks, $19.60 (orig. $28)

11. 

    Accolade Sweatpant, $89.60 (orig. $128)

12. 

    Accolade Crew Neck Pullover, $89.60 (orig. $128)

13. 

    Alo Runner Unisex Sneaker, $129.50 (orig. $185)

14. 

    Alo Immunity Rescue Shot 30-Pack, $42 (orig. $60

15. 

    Alo Alsoft Suns Out Onesie, $89.60 (orig. $128)

16. 

    Alo Performance District Trucker Hat, $54.60 (orig. $78)

17. 

    Alo Airlift Line Up Bra, $54.60 (orig. $78)

18. 

    Alo Airlift High-Waist ⅞ LIne Up Legging, $96.60 (orig. $138)

19. 

    Alo ⅞ High-Waist Airlift Legging, $89.60 (orig. $128)

20. 

    Alo Unisex Half-Crew Throwback Socks, $19.60 (orig. $28)

21. 

    Alo Cable Knit Winter Bliss Hoodie, $103.60 (orig. $148)

22. 

    Alo Cable Knit Winter Bliss Pant, $103.60 (orig. $148)

23. 

    Alo Men’s Edition Sueded Jogger, $89.60 (orig. $128)

24. 

    Alo Men’s Conquer Reform Crewneck Short Sleeve, $47.60 (orig. $68)

25. 

    Alo Aura Diffuser, $68.60 (orig. $98)

The post Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Pilates is currently having its moment. Anyone who’s tried out a reformer class knows: it’s addictive. Once you start, you won’t stop because the lengthening and toning method makes you feel that good.

If you find yourself hitting up (or teaching) multiple classes a week, it’s time to take a cue from celebs and fitness influencers and invest in some Pilates-friendly activewear staples. Sure you can wear pretty much anything you want, but it makes each session that much more exciting when you have the perfect Pilates fit.

Pilates is a low-impact workout consisting of fluid movements done at a slow and consistent pace. So unlike weightlifting or running, you don’t need tight, compression fabrics to hold everything in place. Instead think lightweight, breathable fabrics that comfortably move with your body.

Most Pilates-approved activewear is super soft, but form-fitting. Pro tip: You want to be sure to avoid anything overly flowy that might get in your way on the reformer.

Lucky for you, our Pilates-obsessed Athletech News editors have tested out countless brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon and more.

Keep reading for the top-performing Pilates wardrobe staples we can’t live without.

Our Favorites:

• Best Comfy Bra: LDMA High Sculpt Bra, $50
• Best Tank Top: Beyond Yoga Spacedye Slim Racerback Cropped Tank, $68
• Best Leggings: Alo 7/8 High-Waist Airlift Legging, $128
• Best Onesie: Vuori AlltheFeels Onesie, $118
• Best Bike Shorts: Splits59 Airweight High Waist Short, $68
• Best Men’s Top: Alo Conquer Reform Crewneck Short Sleeve, $68
• Best Men’s Shorts: Lululemon License to Train Lined Short 7″, $88
• Best Men’s Pants: Fabletics The One Jogger, $59.95
• Best Grippy Sock: WellBeing + BeingWell Striped Tube Grip Sock, $26
• Best Mat: Amazon Basics 1/2-Inch Extra Thick Exercise Yoga Mat, $21.65
• Best Pilates Ball: ProBody 9-Inch Pilates Exercise Ball, $9.95 (orig. $16.95)
• Best Water Bottle: Stanley 40 oz Stainless Steel Tumbler, $45

Sports Bras, Tanks & Tees

LDMA High Sculpt Bra, $50

Beyond Yoga Spacedye Slim Racerback Cropped Tank, $68

FP Movement All Clear Solid Cami, $30

Splits59 Airweight S/S Crop, $98

Leggings & Biker Shorts

Alo 7/8 High-Waist Airlift Legging, $128

Beyond Yoga Spacedye Caught In The Midi High Waisted Legging, $97

Splits59 Airweight High Waist Short, $68

Alo 5″ Airlift Energy Short, $68

Onesies

Vuori AlltheFeels Onesie, $118

Skims Fits Everybody Contrast Trim Onesie, $62

Spiritual Gangster Kelly Short Bodysuit, $118

Men’s Tops

Alo Conquer Reform Crewneck Short Sleeve, $68

Vuori Strato Tech Tee, $54

Men’s Bottoms

Lululemon License to Train Lined Short 7″, $88

Fabletics The One Jogger, $59.95

Pilates Grippy Socks

WellBeing + BeingWell Striped Tube Grip Sock, $26

At-Home Equipment

Amazon Basics 1/2-Inch Extra Thick Exercise Yoga Mat, $21.65

ProBody 9-Inch Pilates Exercise Ball, $9.95 (orig. $16.95)

Stanley 40 oz Stainless Steel Tumbler, $45

The post The Best Pilates Brands To Wear To Your Next Reformer Class appeared first on Athletech News.

Lululemon has hit a snag in women’s sales in Q2 as competition in the athleisure space heats up. 

The activewear company, now with 721 stores, reported a net revenue increase of 7% to $2.4 billion in the second quarter compared to Q2 2023. While Lululemon expects net revenue in the $2.340 billion to $2.365 billion range for the third quarter, representing growth of 6% to 7%, the company has lowered its net revenue outlook for 2024 between $10.375 billion to $10.475 billion – a decline from its previous $10.7 billion to $10.8 billion projection.

Lulu stock is down nearly 50% this year, but the brand isn’t alone – Nike and Under Armour are experiencing similar pains from slumping sales.

On Thursday afternoon’s earnings call with investors, Lululemon CEO Calvin McDonald cited “reduced newness” for the lack of women’s sales and enthusiasm for the brand’s assortment of athleisure, which includes $98 leggings and $128 oversized hoodies.

Despite what McDonald noted as “missed opportunities” in women’s wear, there is optimism, particularly internationally, where revenue increased by 29%. McDonald reiterated that expanding Lulu’s business outside of North America remains one of the activewear company’s largest opportunities – and stated that it remains on track to quadruple international revenue from 2021 levels by the end of 2026. 

Leggings Bust

Lululemon’s chief also touched on the brand’s ‘Breezethrough leggings,’ a new product introduced this summer targeting hot yoga and other heat-intensive fitness enthusiasts. Unfortunately for Lulu, the leggings launch was a bust, and unhappy consumers lamented the Breezethrough design on social media, with accusations that the pants resulted in “long butt” – so much so that Lululemon ceased selling the pants. 

“This is a test and learn, and while guests were excited by the fabric, the design didn’t meet their expectations. Listening to our guests is central to who we are and how we grow our brand, and we took the right step of pausing sales and look forward to reintroducing the fabric in the future,” McDonald said, adding that the decision had a negligible impact on the quarter. 

Increasing brand awareness will remain a focal point moving forward. McDonald highlighted June’s sold-out, members-only weekend at Peloton Studios in New York that featured live classes and a 5K run. He also noted that the early feedback from Lulu’s partnerships – boutique HIIT fitness brand Barry’s and smart ring maker Oura – has been “very positive.”

“These strategies illustrate just a few other ways we engage with our guests, beyond a simple purchase transaction, offering exclusive experiences and benefits and helping them feel their best, all of which drives and deepens loyalty,” McDonald said.

Can Lululemon Compete?

Analysts have said that Lululemon remains fortified against its emerging competitors, but a looming (and growing) shadow of athleisure brands appears to be getting closer to the heels of the leggings giant.

The athleisure business doesn’t show any signs of slowing down, but some new athleisure trends could reshape consumer expectations for the long haul. Gen Z, who spend a great deal of time on social media and are invested in health and fitness, are being chased by an endless list of activewear brands looking to appeal to their aesthetic, values and attachment to the wellness scene. 

Activewear companies are leaning in, positioning their brands to be more than just apparel but a lifestyle with partnerships and a presence: Alo Yoga is cultivating a sense of exclusivity with its invite-only wellness club in New York and Los Angeles; Vuori is headed on tour with Jennifer Aniston-endorsed low-impact fitness franchise Pvolve. There’s also another activewear brand circling the waters: U.K.-based Gymshark, led by the country’s youngest billionaire. The brand recently launched an eye-catching campaign – “We Do Gym,” – as it gears up to enter the U.S. market. 

The post Lululemon Cuts Full-Year Guidance as Competitors Circle appeared first on Athletech News.

What’s next for athleisure? If you answered denim, you’re on the right track.

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling demand and the leading players competing in the crowded athleisure wear space. 

Here are some top takeaways from Technavio’s recent global athleisure report and a hint at what’s in store for the future.

Denim Dreams

Just as the pandemic led to an at-home fitness boom, it also drove demand for comfy athleisure wear, which has persisted ever since. However, the market is changing, and fabrics like denim have found a place in athleisure.

Technavio notes that denim makers are increasingly adding athletic elements into their designs, citing Levi Strauss and its research lab dedicated to exploring flexible denim methods. 

It’s a route other brands are taking, like Barbell and its athletic performance denim, leading Technavio to predict that denim athleisure is a growing category with legs. Barbell depicts its denim models actively engaged in yoga, weight lifting and even indoor rock climbing in its engineered-for-comfort jeans.

Sustainability

Consumers are interested in smart fabrics that can keep them comfortable and cool, but the “sustainability generation” (Gen Z) is especially drawn to planet-friendly apparel that is ethically produced. It’s a value that is shared by many brands, like Girlfriend Collective, which creates its activewear from recycled materials, like old plastic water bottles.

While Patagonia is perhaps the most well-known for its sustainability practices, other smaller, up-and-coming brands are also making a name for themselves to appeal to eco-conscious consumers.

Tenere, a conscious luxury activewear brand that launched in 2021, provides its customers with a QR code, revealing a product’s material sourcing and its journey through the supply chain.

Functionality 

Consumers want to be on-trend, but being able to integrate functionality into fabrics is the future. 

With the rising interest in strength training, rucking and other outdoor fitness activities, brands like Omorpho have emerged with gravity sportswear. The Oregon-based startup makes micro-weighted training gear such as vests, shorts, leggings and shirts and closed a $3 million funding round last fall. 

Another functional activewear brand, Tighties, has broken ground with apparel designed to enhance performance and address pain relief, muscle strengthening and active recovery. Launched in 2022, the San Diego-based brand uses the BOA Fit System (known best for its snowboard boots technology) for an adjustable, precise fit. 

“It doesn’t matter if you are an elite performer or an everyday athlete, Tighties works to help you reach your goals,” Tighties founder and CEO  Krystal Gillis told Athletech News. “Based on what you are looking for, we can help add resistance to make your activity more fruitful, or we can help support and subtract from your body ailments. The goal is simple: less pain and more gain.”

Three of Tighties’ initial products are resistance leggings, compression leggings and stabilizer leggings with built-in support, but other activewear offerings are in the pipeline.

“Tighties is a seed that is just starting to bud,” Gillis said. “Part of what I love about this process and our company is all the opportunity that stands before us. I can’t name any specific partnerships at this point, but I can speak to the continuation of our products. Tighties is a whole-body company, and while we are starting in lower body compression, followers should get excited for what’s in store and right around the corner in upper body.”

Fitness & Fashion Meet

Wellness and luxury fashion are also merging, according to Technavio, with brands like Lululemon, Sweaty Betty and Perfect Moment leading the charge.

And what better time than now, with Gen Z and Millennials invested in health and wellness?

Lululemon, the athleisure OG, partnered with Peloton last year on a content licensing arrangement that gives Lululemon Studio members Peloton content on the Mirror. Peloton co-interim CEO Karen Boone recently referenced the deal on the connected fitness company’s Q4 earnings call, stating that it has resulted in low churn and incremental subscription revenue with accretive gross margins for Peloton.

There is also a crossover with high-end lifestyle brands and athleisure. Life Time recently signed Lululemon as its official apparel partner for pickleball and tennis, with Lulu providing athletic apparel to the Life Time community. The brand is also collaborating on special events across Life Time clubs. 

Meanwhile, Pvolve, the low-impact fitness franchise loved by Jennifer Aniston, has deepened its partnership with SoCal-inspired activewear brand Vuori for a nationwide tour and Pvolve-branded Vuori products.

And as celeb-loved Alo Yoga continues to drop new merch, it’s leaned into exclusivity, having launched two invite-only wellness clubs in New York City and Los Angeles for A-listers and influencers, adding to its panache.

Mass Appeal

As popular brands like GymShark begin to penetrate the U.S. market, major apparel companies like Athleta and Old Navy have already heavily invested in athleisure, both of which sell work-appropriate pieces that are suitable for the office as well as the gym at a cost-conscious price point. 

Gone are the days when athleisure and activewear were limited to a couple of racks inside of a store — in recent years, retailers like Kohl’s have increased space for athleisure to meet demand or launched their own line. In 2022, Walmart debuted Love & Sports, while Target launched All in One in 2020, which generated an eye-watering $1 billion in its first year.

Check out ATN’s top activewear brands for Summer 2024 here.

The post The 5 Trends to Watch in Athleisure, Per Report appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

When it comes to activewear, both men and women love Alo Yoga. Over the years, the brand has built quite a reputation for itself with legions of A-list celebs like Kendall Jenner, Hailey Bieber, Justin Bieber and more frequently wearing the brand.

If you’re even just a little familiar, you know that Alo is so much more than a clothing line – it’s a lifestyle. As you may have seen on TikTok or Instagram, there are two exclusive gyms in NYC and LA. The wellness clubs are outfitted with the works: personal trainers, weight rooms, pilates reformers, saunas, cold plunges, smoothie bars, and more. But don’t expect to get a membership, it’s invite-only, so you’ve got to be a big celeb or influencer to even get in the door.

While there are some cult-favorite pieces like the best-selling Alo Airlift leggings, they’re good about rolling out fresh new launches, like ’90s capris and terry cloth sets, every season. This summer is no different.

Athletech News has kept a close eye on the latest summer launches. These 11 Alo trends are what the cool kids are wearing this summer.

’90s CAPRIS

• 

  Alo Alosoft High Waist Iconic ’90s Capris, $88

  Leave it to Kendall Jenner to make capris cool again. Lucky for you, the nostalgic cropped style comes in the brand’s super-soft performance Alosoft fabric, complete with a skinny ribbed waistband. Pair yours with a matching tank or colorful sports bra for a pop of color.

  RED HOT SUMMER

• 

  Alo Airlift Line Up Bra, $78; Alo Airlift High-Waist 7/8 Line Up Legging, $138

  Alo’s Airlift Line Up set is arguably their current most popular, the only thing that makes it better is this red hot hue, as seen on countless influencers in the Alo gym. It comes with a pretty flocked velvet waistband and strategically placed black stitching to emphasize your curves. Plus, the v-cut neckline of the bra is so flattering you’re going to want it in every color.

  RUCHED DETAILS

• 

  Alo Wild Thing Bra,$68; Alo High-Waist Airbrush Legging, $98

  This fun and flirty ruched bra comes in a variety of colors (like this pretty botanical green), so you can mix and match with all your favorite leggings. The best-selling bra has over 1k reviews on the site with buyers raving about how it’s equal parts sexy and comfortable. Wear it to a workout or as loungewear, you decide.

  CHESTNUT MATCHING SET

• 

  Alo Airlift Intrigue Bra in Chestnut, $64; Alo 7/8 High Waist Airlift Legging in Chestnut, $128

  If you’re new to the Alo family, you’re going to want to get your hands on their iconic Airlift leggings and sports bra. It’s made with the most flattering compression fabric and comes in a bunch of basic and seasonal colorways. This season, we suggest you scoop up the just-dropped Chestnut shade (rocked here: Alo Pilates trainer Mary Miller).

  THE PERFECT EVERYDAY CROPPED TANK

• 

  Alo Seamless Delight High Neck Bra, $68

  Everyday tank tops are so practical, but finding a good one is more challenging than it should be. This one is an Alo influencer favorite and ticks all the boxes: it’s form-fitting, slightly cropped, and super soft. It comes in black, white and grey (and seasonal colors, too), so stock up!

  COLORFUL ONESIES

• 

  Alo Alsoft Sun’s Out Onesie, $128

  When it comes to workout wear, it doesn’t get easier, or chicer, than a onesie. Take a cue from Kendall Jenner for summer and swap out your usual black one for a trendy blue shade. Buyers love the double strap design, tummy-smoothing compression, and that the shorts that are just the right length.

  MESH DETAILS

• 

  Alo Mesh Sheer Illusion Cropped Long-Sleeve in Ivory, $68

  If you’re looking for an eye-catching look, this mesh crop top is it. The fabric is soft and stretchy and has a bunch of cute details like a boat neck, a gathered front, and a keyhole cutout. Wear it with biker shorts for a workout, or pair it with baggy jeans and heels for a night out.

• Men’s Knitwear Sets

• 

  Alo Sports Club Sweater Knit Polo, $158; Alo 7″ Sports Club Sweater Knit Basketball Short, $148

  If you want to look pulled together without having to think about it, this knit set will be your new best friend. The upscale casual polo and shorts combo is perfect for all your summer activities, from Pickleball to a weekend birthday bash. Pair with your favorite sneakers and you’re good to go.

  MEN’S CARGO PANTS

• 

  Alo Cargo Ripstop Trouser, $118

  An easy way to upgrade your everyday style is with a pair of cargo pants, and Alo just dropped this new style. The straight-leg fit is made of a sturdy but cooling fabric you can wear while working out and beyond. There’s plenty of storage, too with zippered side pockets, side cargo pockets, and back flap pockets.

  MEN’S TERRY CLOTH SETS

• 

  Alo Costal Terry Button Up, $88; Alo 7″ Costal Terry Short, $78

  Terry cloth is a quintessential summer fabric, but who knew it could look so sharp. This just-launched short set comes with a button-up collared shirt that makes it a little more formal. Wear it to the beach for a casual dinner date, you’ll certainly be dressed to impress.

• 

  Alo Lightweight Takeaway Track Pullover, $148

  One thing is for certain, a classic track jacket never goes out of style. This half-zip one is lightweight and perfect for all your summer activities. Team yours with your workout shorts or a nice pair of jeans for an everyday look.

The post The Top Activewear Trends Spotted at Alo Yoga’s Invite-Only Gym appeared first on Athletech News.

A new proprietary survey is bullish on Lululemon’s future, with analysts confident in the activewear giant’s longevity and ability to thwart competition from emerging brands.

While Lululemon reported a 10% revenue increase to $2.2 billion for its first quarter of fiscal 2024, brands in the activewear and athleisure sector have been facing challenges amid an unfavorable macroeconomic backdrop,

Yet in the crowded athletic apparel space, which includes emerging brands such as Alo Yoga and Vuori, analysts from William Blair see ample opportunity for Lululemon, stating in a research report that the brand can continue to improve its domestic brand awareness, narrowing the gap between its current 50+% figure versus sportswear giants Nike and Adidas, who are each above 90%.

What began in 1998 in Vancouver, Canada, as a yoga apparel company touting leggings that would provide the best fit (and an envious backside) has morphed into more than an activewear company — Lululemon has become a global status symbol of fitness and fashion-forward athleisure, with popular pants that retail for as high as $118. 

Even with such a price point, the survey cited in the research report showed that Lululemon consumers come from a broader range of household income than one might expect. The survey found that 10% to 15% of respondents with household incomes under $75,000 owned Lululemon products, for example.

“Relative to Alo and Vuori, Lululemon has a clear advantage in awareness with younger consumers and with consumers with household incomes less than $100,000,” the William Blair analysts noted.

Lululemon has also surpassed Alo and Vuori in terms of brands purchased by consumers in the last six months and purchase intent for the next six months, which the analysts say suggests that Alo and Vuori have “little competitive impact” on Lululemon. 

From a single standalone store in 2000, Lululemon joined the prestigious S&P 500 last fall, cementing its place as one of the world’s biggest apparel brands.

The post Lululemon Well-Positioned Against Activewear Competitors appeared first on Athletech News.

Alo Moves, the digital content arm of athleisure brand Alo Yoga, is launching a virtual reality (VR) and mixed reality (MR) fitness app for Meta Quest 3 that will feature classes including yoga, Pilates, and meditation.

Alo partnered with extended reality (XR) studio Magnopus to create the app, which features 3D-captured coaches and supernatural settings. During classes on the app, participants can “walk” around the studio to see instructors from all angles and feel immersed in the environment. Classes also take place in supernatural settings, like ocean waters and mountain settings. 

The visuals will include 3D instructors and “mini-instructors” who can be moved around the space to easily visualize and reference poses or movements. Classes, which range from five to 25 minutes, are led by well-known instructors like Ashley Galvin, Annie Landa, Bianca Wise, Kirat Randhawa and Susy Markoe Schieffelin. The digital fitness app is set to launch later this year, according to Meta.

An Alo Moves app membership is $12.99 per month, or $129 per year and includes access to content on smartphones and tablets.

VR Fitness Gains Momentum

The new app from Alo Moves comes as VR Fitness continues to grow in popularity; Meta is heavily invested in the space, looking to attract the around 80% of Americans who don’t exercise regularly with fun, captivating games and fitness workouts.

The tech giant notably fought the FTC to acquire Within, which owns the popular VR fitness app Supernatural.

Other big-name fitness brands have also bet big on VR Fitness, including Zumba, which launched a partnership with FitXR to bring dance-fitness classes to the Meta Quest. 

Studies have found that VR fitness can have a positive impact on people’s emotions, even more so than “IRL” exercise. A randomized control trial by Dr. Brendon Stubbs revealed that 91% of users reported an improvement in their emotional state versus traditional exercise. 

Meta, Alo Get Out of Legal Trouble

Last October, Alo and Meta faced a lawsuit from Andre Elijah Immersive Inc. (AEI), which had allegedly developed a VR fitness yoga app with Meta and Alo Yoga before the partnership soured. The lawsuit asserted that Meta has a vertical monopoly on the VR space and excluded potential competitors.

AEI dropped the lawsuit earlier this week, according to filings from California federal court. It’s unclear whether the suit being dropped has anything to do with the new Alo app launch.

The post Alo Moves To Launch VR Fitness App With Yoga, Pilates & Meditation appeared first on Athletech News.

Fitness and wellness are growing priorities for many. According to Lululemon’s 2023 Global Wellbeing Report, 67% of people place wellbeing as a top priority, but only 12% say their wellbeing is where it should be. Looking back at 2023 and toward 2024, how will consumers try to narrow the gap between their fitness goals and their current reality?

Consumers’ affinity for connected fitness remains an open question, although virtual reality seems to have carved out a niche for those who desire gamified workouts. Wearables continue to advance, but are they innovating too fast? Strength is seemingly here to stay, with Pilates and functional training more popular than ever. And how will the rise of weight loss drugs impact the traditional fitness industry? While the future of fitness and wellness is uncertain, one thing is for sure: the industry is unlikely to show any signs of slowing down in 2024.    

To get you ready for a new year, Athletech News previews the top fitness and wellness trends to watch in 2024:

• 

  Can Connected Fitness Rebound?

  Connected fitness has been slow to recover from the post-pandemic surge in popularity of in-person workouts. Lululemon stopped selling Mirror, its connected fitness unit, at the end of 2023. It even struck a five-year deal with Peloton to provide fitness content for Lululemon Studio, which is replacing Mirror, as well as create co-branded apparel. The two companies also hosted a series of in-person events, demonstrating a collaboration between the one-time competitors. Earnings showed that Lululemon’s previous $500 million acquisition of Mirror was nearly worthless. Mirror’s downfall might be reflective of the current state of connected fitness. 

  Peloton, meanwhile, continues to cite hope for a turnaround. It recently rebranded to a more content-focused model, and offered extensive holiday deals in November to drive sales, including up to $700 off of Peloton purchases. The company is facing difficulties converting free app users into paying subscribers, which has led to wider-than-expected losses. Peloton is hoping to boost revenue with high-profile partnerships and the relaunch of Tread+, but the company has cited concerns that inflation-weary consumers will hesitate to invest in its expensive hardware.

  Connected fitness companies that focused on premium hardware as opposed to virtual programming have also been struggling, such as Tonal and Hydrow, each of which began 2023 with layoffs. Even Clmbr, the LeBron James and Jay-Z-backed vertical climber maker, laid off around 25% of its staff earlier this year before being acquired by Forme.

• 

  Will In-Person Fitness Continue To Grow?

  While connected fitness struggles, in-person is back and better than ever. IHRSA’s 2023 Global Report cited a resurgence of consumers connecting and engaging during in-person workouts. Today, boutique fitness accounts for 42% of all gym memberships. The report also cited high-value, low-price and luxury fitness facilities gaining the most over 2023.

  Planet Fitness continues to win big with Gen Z: Morning Consult named the brand on a list of top ten leading companies that young consumers are eyeing. The fitness franchise has an active presence on social media platforms, and its “Classic Membership” is just $10 a month, a price that hasn’t been raised in 30 years, although the brand is considering a slight increase. Crunch Fitness is also expanding rapidly. The New York-based franchise brand currently has over two million members and operates over 450 gyms worldwide. CR Fitness, the top Crunch Franchisee, plans to build 15-20 fitness clubs per year, growth that has led to over 1,000 employment opportunities. 

• 

  What’s Next for Weight Loss Drugs?

  GLP-1 weight-loss drugs have also taken the fitness and wellness world by storm this year. Barclays has estimated that the industry could be worth $100 billion by 2030 and perhaps even $200 billion within the next ten years. WeightWatchers notably pivoted from its points system and weight-loss meetings to offering access to weight loss and diabetes drugs. Food companies have noticed declining sales and have scrambled to shift their strategic focus. Nestlé has created new vitamin and mineral-packed products for those on appetite suppressants. 

  The fitness industry has been eager to welcome GLP-1 users: Life Time launched the Miora Longevity and Performance clinic at its flagship Target Center health club in downtown Minneapolis. The clinic offers doctors, physician assistants, nurses and personal trainers in addition to weight loss drugs and non-invasive therapies like red light therapy, hormone replacement therapy, and infrared saunas. Xponential Fitness has also leaned into the weight loss medication sector, acquiring Lindora, a metabolic health clinic.

• 

  Will Strength Training Continue To Surge?

  According to MindBody’s 2024 fitness trend report, the top three workouts of 2023 were Pilates, yoga, and strength training. Strength training in particular is growing in popularity with Gen Z. Les Mills partnered with Adidas earlier this year on a strength-focused workout to target younger consumers. The launch of Nike Strength, a collection of strength training equipment for elite and everyday athletes, also demonstrates the growth of the category. Pure Barre launched Define, a low-impact fitness class that incorporates heavier weights than those used by most boutique fitness brands. CorePower Yoga’s most recent class addition was Strength X, a high-intensity strength training class that incorporates traditional yoga poses with targeted resistance exercises. Orangetheory Fitness, known for its cardio workouts, has also gotten into the strength training craze.

  At 2023’s IHRSA Convention in San Diego, Fabrizio Cecchinelli, format manager at Technogym, cited two main reasons for strength training’s surge in popularity: social media and science. Strength training’s photogenic nature makes for aesthetically pleasing posts. The science behind strength training has also propelled workouts, as a search on PubMed, the National Institute of Health’s database of biotechnology information, revealed that in the last decade, the number of searches for scientific information related to the benefits of strength training increased almost fourfold.

• 

  Can Fitness Wearables Bridge the Healthcare Gap?

  Wearables continued to evolve in 2023 as consumers using the devices for reaching various fitness goals are increasingly using wearables to generally monitor their health. New hardware, software, and apps have allowed turned wearables into customizable health clinics. Heart rate monitors are standard on many wearables, and some even have FDA approval for detecting abnormalities like atrial fibrillation. Whoop offers a feature called Health Monitor which provides a daily update on all user metrics. Members can send this report as a PDF directly to a doctor or medical professional. Devices have also gotten more social. Oura launched Circles earlier this year, where members can share high-level data like “Readiness,” “Sleep,” and “Activity” scores with friends and family members. Apple Watch also allows users to share their activity with family, friends or coaches.

  Strength training has also become more prominent in the wearables market. Whoop became the first fitness wearable to measure strength earlier this year. It now allows users to measure strain during strength workouts by tracking weights, reps and sets for a personalized view of their training. Oura also launched a co-branded Rest & Recovery kit with Equinox that featured a specially designed ring cover for weight training and strenuous workouts. The innovation addressed users’ concerns about the Oura ring being less compatible with barbell training. 

• 

  Will VR Fitness Take Off?

  While connected fitness has waned, virtual reality (VR) fitness is a fairly nascent field, but one that’s becoming more prominent in the industry. Les Mills is investing in the space, with its recent launch of XR Dance and Bodycombat. Xponential Fitness has created Xponential+, a new virtual and mixed-reality app for Meta Quest 3 that allows users to essentially take boutique fitness classes in their living room.

  On the athleisure front. Alo Yoga teamed up with Obsess, the experiential e-commerce platform, to launch an immersive virtual reality shopping experience. But it hasn’t been all fun and games—Meta was sued earlier this fall by Andre Elijah Immersive Inc (AEI), a self-proclaimed new entrant to the VR fitness space which alleged that it developed a fitness yoga app with Meta and Alo before the relationship soured. Most of the lawsuit alleges that Meta has a vertical monopoly on the VR fitness space, and colluded with Alo to keep AEI out of the market. Despite some setbacks, Meta is still leaning into the health and fitness space, believing in the power of virtual reality to make workouts fun and engaging. 

The post The Fitness & Wellness Trends To Watch in 2024 appeared first on Athletech News.

Activewear giant Alo Yoga is the latest wellness brand to co-mingle with the tourism industry, bringing Alo Moves, its vast online health and fitness content library, to guests staying at The Meritage Collection properties.

Beginning this month, travelers staying at Meritage Collection properties can use their personal device to tap into 3,000-plus Alo Moves fitness and wellness classes across yoga, HIIT, Pilates, strength and meditation with a complimentary trial, exclusive membership pricing and have access to complimentary Alo Moves equipment, such as yoga mats. 

The Meritage Collection, which offers five properties in Napa Valley, California, Kauai, Hawaii, Austin, Texas, and Huntington Beach, California says “in-room Alo Moves experience packages” will soon be available at its resorts.

The Wellness Travel Boom

This year has seen several fitness and wellness brands stamping their passports to journey into the tourism sector, especially as the sought-after Gen Z and millennial consumers already have their bags packed and are ready to jet off to getaways centered on relaxation and wellness.

Further underscoring the desire to relax and unwind, the global wellness tourism market size is projected to reach $2.1 trillion by 2030, according to ResearchandMarkets.com.

Equinox, a major player in luxury fitness offerings, has laid the groundwork to bring an Equinox Hotel to the Red Sea coast in Saudi Arabia. The planned hotel will focus on movement and nutrition with a rooftop magnesium salt pool and signature Equinox fitness club.

Peloton, which partnered with Hilton Hotels last year to feature its Bike at U.S. locations, has recently expanded its deal to Hilton properties in Puerto Rico, Germany, the U.K. and participating properties in Canada.

This fall, boutique fitness franchisor Xponential Fitness and its top brand, Club Pilates, set sail for a week-long Alaskan retreat filled with Pilates enthusiasts. 

Therabody, the wellness and recovery tech brand that put Theragun on the map, even teamed with United Airlines to treat international business class travelers with special Theraface comfort products and access to its devices while in the air. The tech company has also begun to open in-airport Therabody Reset Suites at all United Polaris lounges, complete with its wellness devices and skincare products.

The post Alo Moves Brings Fitness Classes To Meritage Hotels appeared first on Athletech News.

Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit.  

The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant to the VR fitness space and had allegedly developed a new VR fitness yoga app with Meta and Alo Yoga before things went south. The bulk of the lawsuit alleges that Meta has a vertical monopoly on the VR space and colluded with Alo Yoga to oust AEI Fitness from the fast-growing VR market. 

According to the filing, AEI spent an entire year “exhaustively developing” the app, and was poised to become one of the most dominant market leaders in the VR fitness space with its yoga app. 

The suit alleges that Alo Yoga agreed that AEI Fitness would use its famed yoga brand and would feature notable yoga instructors, allowing users to log in and take lessons in the virtual reality world. The filing mentions the sizable reach of the yoga instructors, which it alleges would have empowered the platform to become one of the most recognizable VR fitness apps in the world. 

According to the suit, although Meta had agreed to launch the AEI Fitness app at its recent Meta Connect conference — thereby putting it on the world stage — the tech giant crafted a “predatory plan” upon learning that the AEI Fitness App would launch on Apple and Pico, its competitors, in the next year or two. Apple and Pico weren’t named as defendants in the suit.

By cutting ties with AEI, the suit alleges Meta took one more step closer to controlling the entire metaverse. 

Meta and the defendants are alleged to have immediately cut ties with AEI Fitness, saying the app wouldn’t be launched at last month’s high-profile Meta Connect conference and banning the plaintiff from attending the event.

Additionally, AEI Fitness alleges Meta and the defendants refused to pay out $1.5 million under the terms of the agreement, as well as another $1.7 million which is to be owed in the near term.

Meta is no stranger to accusations of monopolizing the metaverse, as seen with its recent battle with the FTC over whether it could acquire Within, a VR developer and maker of the Supernatural app.

Although Mark Zuckerberg said in court last year that he’s more interested in prioritizing the building of social apps over fitness apps with the metaverse, Meta is still leaning into health and fitness, believing it can expand the market greatly by making workouts fun and entertaining with VR and mixed reality.

Meta did not immediately respond to a request for comment.

The post Meta, Alo Yoga Hit With VR Fitness Lawsuit appeared first on Athletech News.

Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. 

Perhaps best known as an LA-based activewear brand for yoga enthusiasts, celebrities and social media influencers, Alo Yoga has quickly created a one-stop shop for all things active, including women’s and men’s apparel, accessories, yoga mats, a subscription-based online wellness platform, essential oils, skin and hair products and now supplements.

The latest addition, Alo’s vitamin gel shots, are available in three varieties: Vitamin-C Glow Shot, Advanced Collagen Shot and Immunity Rescue Shot. Boasting bioavailable nutrients for enhanced vitality, immunity and promises of brighter, glowing skin, the daily supplement shots are sourced from the earth with antioxidants, adaptogens, superfoods and vitamin C, and come in packs of either 10 or 30.

The Advanced Collagen Shot gels have resonated with consumers, as both the 10 and 30 packs have sold out. Earlier this week, Alo teased its new drop on social media alongside an image of juicy orange slices, prompting followers to head to Sephora’s app for “early access.”

The ingestible wellness products have been four years in the making, with Alo carefully selecting ingredients and suppliers and working with leading scientists and nutritionists. In an interview with WWD, Alyson Wilson, Alo’s vice president of brand innovation, shared that Alo always intended to push into wellness supplements, adding that “nothing is ever off the table for Alo” when it comes to product creations that support wellness.

By all accounts, Alo is just getting started with its supplement push, with plans to release wellness capsules in January 2024.

“You can expect to see ingestible, among a few other secret projects, quickly be an expansive category for Alo,” Wilson confirmed to WWD. 

In addition to the beauty and wellness vertical, Alo entered the footwear space earlier this summer, introducing a unisex sneaker.

Alo Yoga has been on a mission to woo Gen Z and Gen Alpha consumers, and its CEO and co-founder, Danny Harris, has likened the wellness-obsessed company to Tesla, pointing out that its rivals are more like Ford and General Motors. Hitting all verticals and creating an ecosystem of wellness appears to be working for Alo, which, according to Harris, has done over $1 billion in sales in 2022.

The post Alo Yoga Launches Supplement Line, Continuing Wellness Push appeared first on Athletech News.

Gap Inc. has appointed Chris Blakeslee, formerly of Alo Yoga, as Athleta’s new president and CEO.

Athleta, founded in 1998 to serve athletic women, was acquired by Gap Inc. in 2008. The activewear brand now operates over 200 stores in the U.S. and Canada. 

Blakeslee will join the activewear brand on August 7, overseeing strategic growth and product innovation. He will also continue Athleta’s mission, “Power of She,” which launched in 2016, providing grants and advocacy work for women and girls. 

Athleta’s new president and CEO has held various roles across marketing, sales, product portfolio management, and operations, coming to Athleta after serving as president of Alo Yoga and Bella+Canvas since 2017.

Under Blakeslee, Alo Yoga grew to over $1 billion in sales in 2022, nearly doubling its year-over-year growth.

Athleta’s parent company Gap Inc. also named its own new CEO, Richard Dickson, of Mattel. Dickson replaces Sonia Syngal, who led Gap for two years. The executive changes have reflected positively on shares of Gap, which are up nearly 6% in the past five days. 

While activewear may have seen a boom during the at-home fitness craze, according to a report by McKinsey, athletic footwear and activewear saw revenue declines of 4 to 6% in the first nine months of 2022, resulting from weakened consumer demand.

In its Q1 2023 financials, Athleta reported net sales of $321 million, down 11% when compared to last year, with sales in the quarter impacted by “continued product acceptance challenges.”

Still, Gap is rallying behind the new leader of Athleta to change course.

“A true brand champion, Chris is known for driving results in high-growth businesses through the blend of creativity and operational rigor,” said Bob Martin, executive chairman and interim CEO of Gap Inc. “Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness – one of the fastest and most aspirational retail sectors – making him well suited to guide Athleta into long-term, sustainable growth rooted in delivering high-quality performance product and a rich omni shopping experience.”

Blakeslee, who holds an MBA from John Hopkins University, commented that he’s long admired the Athleta brand.

“I see incredible runway for the brand to capitalize on its unique, purpose-led positioning and performance product innovation, leveraging its assets across marketing, stores, product and community to deliver consistent growth,” Blakeslee said. “There is something really captivating about the ‘Power of She’ when it comes to engaging women and girls in all aspects of life, and I can’t wait to jump in with the teams to harness this in a way that will further serve customers’ wants and needs.”

Athleta appointed Julia Leach as chief creative officer in May.

This past spring, Athleta announced a partnership with elite athletes to empower women and girls and made a $175,000 donation to the Women’s Sports Foundation to advocate for women’s equality in sports and life. 

The post Athleta Taps Alo Yoga President as New CEO appeared first on Athletech News.

Step up your self-care gift game this summer with some of the best and most effective products in recovery, wellness, fitness and more. From high-tech sleep aids to relief kits to the best workout gear and equipment, you’re sure to find something for your loved ones or yourself.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Best for Recovery

Therabody SmartGoggles

Therabody’s SmartGoggles are perfect for moments of sleep, focus, and stress. Its SmartSense Technology is an exclusive biometric sensor that can lower one’s heart rate to a more relaxed state. If you spend all day staring at a screen, slip them on and use the SmartGoggles’ different modalities: vibration, massage, and heat. It also comes with TheraMind—a sound experience in the Therabody app. The product has a 150-minute battery life, depending on its mode. 

Dream Recovery Sleep Masks

The Dream Recovery Sleep Masks will elevate your sleep experience. The O.G. Performance Sleep Mask is constructed with 30 momme silk, the highest quality silk in the world. The mask is snug but not constraining, and stays put all night long. The brand’s 3D Performance Sleep Mask is similarly constructed with 30 momme silk but has a unique contour design that reduces pressure on one’s eyes. A downside of the masks is that they are pricier than many alternatives, but for those who prioritize high-quality silk and construction in sleep masks, Dream Recovery is a great option. 

Hatch Restore 

Hatch Restore allows you to sleep the way nature intended. It lulls you to bed with soothing sleep sounds and wakes you up with a gentle sunrise alarm. Sounds like “forest birds” bring you back to simpler times. Hatch Restore is also a bedtime light, with lights in colors like Lilac or Warm White to cue your body for bedtime. Its rest and rise buttons allow you to go phone-free, also promoting improved sleep health. 

Craniosacral Therapy + TMJ Massage

If you’ve never done Craniosacral Therapy before, you’re in for a treat. It is a gentle hands-on treatment that facilitates the body’s natural healing processes. The therapy supports a suspension of movement in the cerebrospinal fluid to promote vitality and health. Paired with an in-depth TMJ massage focused on the jaw, head, neck, and thoracic inlet, your body will feel balanced and thriving once more. Stillpoint Beauty, founded by a Biodynamic Craniosacral Therapist, is one of the best locations in New York City for both services. 

Naboso Studio Socks

The Naboso Studio Socks are a great self-care gift that enhances mind-body practices, improves foot awareness, and promotes foot health. Whether you’re engaging in Pilates, barre, or any other workout, these socks enhance foot awareness, helping you maintain proper form and alignment. With their texture-meets-grip design, these socks provide neuro-stimulation, helping you connect to your foundation and improve balance. They’re perfect for workouts, foot recovery, and improving circulation. 

Whoop 4.0 + Apparel

The WHOOP 4.0 is truly the next generation of fitness tracking, particularly for weightlifters. It’s lightweight and lacks a screen, for a distraction-free tracking experience. In addition, while a ring wearable might get in the way of proper lifting, the WHOOP accurately tracks exertion during strength workouts without interference. WHOOP also offers apparel, which can conveniently fit the tracker if you don’t want to wear anything on your wrist. 

Best for Workouts

Boxing and Barbells Leather Boxing Gloves

Boxing and Barbell’s Leather Gloves are a new take on traditional boxing gloves, and provide more flexibility to seamlessly transition from boxing to other exercises. Unlike most boxing gloves, these are open in the hand, so you can lift weights without removing the gloves. One notable feature of the gloves is their additional wrist support through a Velcro strap. Additionally, the gloves are perfect for those with smaller hands. The leather feels high-quality and the style is on point—the Rose Gold gloves are a feminine take on a traditionally masculine sport. Sometimes, self-care is all about letting off some steam, so Boxing and Barbell’s Leather Gloves make a great gift.

MAÄT Leggings in TULA 

The MAÄT 1.0 Leggings are an innovative way to bring more support to the practice of yoga. Founded by Fiona Devaney, MAÄT was created out of a desire for more knee support. The leggings are moto-chic and sleek, with the extra knee padding blending into their design. The brand’s new TULA fabric is cozy enough for lounging around and is simultaneously a high-quality technical fabric for wicking away sweat. If you plan to cross-train in these leggings, they may not be the most seamless for biking or running, as the knee pads might feel restrictive. However, they are great for bodyweight exercises or cardio intervals combined with strength workouts. 

Barry’s Classes

One of the hottest studios of the moment, Barry’s has something for everyone. Barry’s offers gift cards that are the perfect way to hold yourself accountable to get into the studio. Depending on your location, Barry’s has its traditional RUN X LIFT classes, but also offers RIDE, its cycling experience, and LIFT, its strength-only offering.  If you prefer online offerings, Barry’s X is only $39.99 per month for unlimited access. Users have unlimited access to Live X Classes, Videos on Demand, and Previously Live content. 

Bala Bangles 

Bala Bangles add a comfortable amount of resistance to your workout and can be worn on wrists or ankles for athletic and recreational activities. They’re sleek and stylish and come in a variety of colors. The Bangles are perfect for Pilates, Barre, or other low-impact workouts. The one downside of the Bala Bangles is that their athletic elastic and hook and loop fasteners are not the highest quality—and sometimes get caught when one is strapping them on or removing the Bangles. 

WalkingPad R2 Walk&Run 2N1 Folding Treadmill

According to some doctors, sitting is the next big epidemic. A foldable treadmill is perfect under one’s desk or as a gym alternative. The treadmill’s speed ranges from 0 mph-3.7mph/hour for the walking range and 0.5-7.45mph for the running range.  It is also not so loud that Zoom calls are off the table—just pop in some AirPods. The KS Fit app displays one’s time, speed, steps, and calories burned. Its foot control feature can sense steps in walking range for intelligent speed control. 

Stryd

Stryd is a wearable device that clips onto your shoe and syncs up with your watch to help with pacing and intensity. The device alerts you when you’re running too fast or slow to help you reach the optimal pace. To use Stryd, runners open its app on a smartwatch, choose a target intensity or training plan, and then start their run. Next, runners begin their workout, speed up to the target intensity, and hold it for the duration of the lap. Stryd notifies runners about their need to speed up or slow down, particularly when encountering hills or wind. 

Lululemon The Workout Mat

Lululemon’s mats are the gold standard for all types of workouts. The Workout Mat has a grippy surface that can keep up with everything from yoga to HIIT workouts. Its textural design allows one to transition from burpees to squats without slipping. The mat is also sustainably sourced—its top layer was made using recycled PVB (Polyvinyl Butyral), which is a resin used in safety glass like windshields, that would otherwise end up in landfills. It is also sweatproof and stain resistant. The Workout Mat’s one downside is that it is heavier to carry around to classes than other alternatives, but it more than makes up for that in quality. 

CorePower Gift Card

CorePower is the perfect blend of strength and stretch and will get your heart pumping during its many workout variations. Gift cards can be for live or studio class packs, in-studio retail, or for an Intro Month payment towards a membership. CorePower has over 200 locations in 21 states, and virtual live streaming and video-on-demand classes that are physically intensive but grounded in yoga’s mindfulness. 

Vitruvian Trainer+

Vitruvian’s Trainer+ is an all-in-one home gym solution for fitness enthusiasts. It gives you a wide range of customizable strength, as it can generate resistance up to 440 pounds without all the bulky equipment. Its accompanying V app ensures that each of your moves is customized to target specific areas of the body and achieve your fitness goals. 

Best for Wellness

Papier Wellness Journal

Papier’s Wellness Journal is a daily wellness journal that helps you set intentions and reflect on meals, water intake, and sleep. The journal is beautifully designed with bright colors that will make you look forward to focusing on gratitude. 

Viome Full Body Intelligence Test

Viome presents a great self-care gift that combines innovation and personalization in the realm of preventative health. Through their user-friendly, at-home personalized tests, Viome enables individuals to gain invaluable insights into their dietary and nutrition needs, allowing them to make well-informed choices that can lead to increased energy levels, weight management, and improved digestion.

Athleticism’s Deep Sleep Grounding Bag 

The Grounding Bag has unique features, such as repelling EMF and harnessing the healing pulse of the earth through pink Tesla Crystals, making it a powerful tool for relaxation and rejuvenation. By simply placing the bag on or under your bed, you can experience deeper REM sleep and potentially enhance your dream experiences. The bag’s medicinal resonance and magnetic colloid crystals create a soothing environment that can recharge your body and mind. Additionally, the bag’s versatility allows it to work effectively on any surface, making it suitable for use in various settings such as homes or offices. Prioritizing self-care with this grounding bag can contribute to a restful night’s sleep and promote overall wellness, making it a top gift option.

Lululemon x Saje The Relief Kit 

The Relief Kit showcases Saje’s calming oils and creams but for a yoga-specific self-care gift. It comes with Yoga Oil Blend, which includes patchouli oil, orange oil and neroli oil, Yoga Mist, Yoga Body Butter, and a Massage Ball. The Massage Ball has small spikes that provide relief on areas like one’s thighs, back, shoulders, and feet, particularly when used in tandem with the Yoga Body Butter. The Yoga Oil is perfect to rub on your neck, wrists, and elbow creases before practice, and the Yoga Mist can be sprayed above your yoga mat to facilitate meditative states. 

Best of the Rest: Fashion, Food & More

Paravel Fold-Up Bag

The Paravel Fold-Up Bag is perfect for the gym, weekend trips, or as a backup piece of luggage you can bring along during your next trip. It is made of ultra-lightweight, water-resistant Negative Nylon, and folds up flat and zips into a tiny pouch. The tote can fit 3-5 days’ worth of clothes and 1-2 pairs of shoes. 

Barry’s X P.E. Nation Apparel Collaboration 

This summer, treat yourself or your loved ones to the PE Nation x Barry’s workout set. This collaboration brings together the expertise of Barry’s, known for their high-energy cardio and strength interval training, and P.E Nation, the popular active-streetwear brand. The three-piece collection offers a combination of style and functionality. Made with moisture-wicking and breathable fabric, this set ensures you stay comfortable and supported during your workouts. Don’t miss the PE Nation x Barry’s Dark Navy Sports Bra, available exclusively online at Barry’s and in studios nationwide. 

Splendid Spoon Subscription

With a focus on healthy, plant-based meals, Splendid Spoon provides a hassle-free solution for individuals looking to revamp their nutrition. Their subscription offers a variety of delicious and nutritionally balanced soups, smoothies, grain bowls, and wellness shots that are ready to enjoy with minimal preparation. Splendid Spoon works with chefs and registered dieticians to create meals that are healthy, balanced, and delicious. With over 65 nourishing, pre-made soup and grain bowls, noodle bowls, smoothies, and more, Splendid Spoon takes the guesswork out of meal planning. Every meal is at most a microwave away. It’s an ideal self-care gift if you’re looking for a sustainable approach to healthy eating. 

Alo x 01 Classic Sneaker

Alo’s x 01 Classic sneaker is a go-to style for everything from the court to the studio. It has high-rebound cushioning and ultra-light construction. As one of the hottest brands right now, particularly in athleisure, Alo’s new venture into the sneaker market is making a splash. They’re also unisex, which makes it the perfect gift for all. 

Rumpl’s Original Puffy Blanket

Rumpl’s Original Puffy Blanket is a weatherproof, all-season blanket that can go anywhere. It is made from 100% post-consumer recycled materials and uses a durable water repellent to provide protection from the elements. It’s perfect for hiking or other outdoor adventures and should keep you warm in 45-degree Fahrenheit and above weather. The company also provides a 100-night trial to allow you to test it out first.  

Solo Stove’s Mesa

Solo Stove’s Mesa tabletop fire pit allows you to easily ignite and enjoy a smokeless fire. It’s perfect for s’mores, additional warmth, or just an elevated aesthetic. The company offers a lifetime product warranty, so you can be assured that your Mesa will be around for the long haul. 

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Activewear brand Alo Yoga has taken a step into the footwear market with the introduction of the Alo x O1 Classic lifestyle sneaker. Alo Yoga aims to extend its commitment to high-quality products by offering a premium sneaker that combines style, comfort and sustainability.

The Alo x O1 Classic boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.

One of the standout features of the Alo x O1 Classic sneaker is its vegan leather, which provides a creaseless fit for long-lasting impact. The sneaker also incorporates extra padding in the interior collar, ensuring comfort and minimizing the risk of discomfort or blisters during extended wear.

The midsole of the Alo x O1 Classic is designed with a honeycomb wall, providing an encapsulated cushioning system that offers superior support and comfort. Additionally, its horseshoe-shaped insole contributes to better alignment, stability, balance and overall comfort.

Danny Harris, CEO and co-founder of Alo Yoga, emphasized how sneakers align perfectly with the brand’s core values and evolution.

“Alo’s success is built on the product — the fit, the fabrics, the quality,” Harris said. “Focusing on signature elements, no animal by-products, recycled rubber soles and vegan leather, our sneakers allow for a creaseless fit that lasts longer than the competition.”

Incorporating hidden technology, the Alo x O1 Classic sneaker features “revolutionary high rebound cushioning,” which ensures responsiveness and adaptability to the wearer’s movements. An invisible lift system adds an extra 2 inches of height, enhancing both style and confidence.

The Alo x O1 Classic lifestyle sneaker hit the market at the end of May, currently retailing for $185. Alo Yoga is actively expanding its footwear line; the brand has also introduced slides for men and women.

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Alo Yoga has unveiled a digital shopping experience and has teamed up with experiential e-commerce platform Obsess. The immersive virtual store, which users can discover on desktop, mobile, or the Meta Quest 2 VR headset, is now available to visit.

The activewear and lifestyle brand’s shopping experience includes virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, and workout classes. 

“The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our Spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life,” said Angelic Vendette, VP & Global Head of Marketing at Alo.

The Los Angeles-based lifestyle brand launched in 2007, specializing in luxury activewear. Visitors to the virtual Alo Yoga store can browse and shop Alo’s activewear collections, interact with content, and create custom outfits. Select workout videos from the Alo Moves fitness platform, usually only available to paid subscribers, are also featured.

One fitness video in the Alo Moves section of the virtual store provides a 20-minute Bodyweight Barre Thrive class. Visitors can opt for a quick workout or shop the virtual room for Warrior mats, yoga blocks, and Bend It yoga wheels.

Danny Harris, Co-Founder and Co-CEO of Alo Yoga, remarked that interactive shopping experiences that incorporate VR are the “future of e-commerce.”

“They are an exciting new way for a visionary brand like ours to reach and engage our community while transporting them directly into our world,” Harris added.

Harris co-founded Alo Yoga with Marco DeGeorge. The luxury activewear brand prides itself on creating technologically advanced yoga clothing and ensures its production is sweat-shop free.

“We’re excited to see the impact of this experience,” said Anand Dass, Director, Metaverse Content Applications at Meta. “Obsess is transporting the digital storefront into virtual reality, and we are looking forward to learning how this could change the way consumers shop.”

While Alo Yoga enjoys a celebrity following like Kendall Jenner and Gigi Hadid, and the activewear brand could have easily paired up with Instagram influencers, Alo Yoga has remained true to its yoga roots. The brand only features yogis who engage in asanas, or physical yoga poses on its social media pages. 

It’s a marketing decision that has paid off.

“We have a Gigi Hadid or Kendall Jenner or these other people wearing the Alo brand, but we still are very true and authentic to who we are,” Harris told Fashionista in 2017. “We really are just about yoga and it’s neat that our community is inspiring these people to wear our clothes. Normally it’s the opposite. Normally it’s the celebrity inspiring the other people to wear it.” 

At the close of last year, Alo Yoga announced it added six more store locations, including Scottsdale, Arizona, and Manhattan Beach, California.

Alo Yoga’s digital shopping experience can be viewed here.

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Activewear brands like Aviator Nation, Revolve, Hermès, and Alo Yoga have entered the brick-and-mortar fitness space, demonstrating a new trend to combine fashion and fitness through real life experiences. Other fashion brands like Lululemon, Sweaty Betty, and Athleta have long offered workouts at gyms, but have yet to open a standalone fitness space. However, as consumers seek community, aspirational goals, and purpose in their pursuit of health and wellness, they are looking to real-life connections with their favorite activewear brands.

Alo Yoga, one of the trendiest athleisure brands, has incorporated fitness classes into its retail experience since 2016, with its “yoga sanctuary.” The retail experience has a yoga studio and a café, which creates a wellness community for consumers, and drives sales of its apparel collections. Alo has also opened Alo Wellness Clubs in Los Angeles and New York City, with personal trainers, facials, massages, and a green juice bar. Membership is “by invitation only,” and for those invited—everything is free.

Fitness and fashion, though, are far from being strangers. SoulCycle has long been known for its apparel, and in the late 2010s it expanded its direct-to-consumer fashion brand. In-house apparel brand Soul by SoulCycle was also in Nordstrom stores. A large part of SoulCycle’s business was driven by apparel sales, and other brands look to be following a similar playbook.

Brands like Revolve are re-entering the space now. Revolve re-launched the Revolve Social Club in March 2022, in Los Angeles, and opted for a consumer-facing six-week pop-up. From 2016 to 2019, Revolve had a members-only Social Club, but the new version is less exclusive, and is more focused on community. The initiative now includes a wellness center gym with workout classes offered by studios like Cityrow, and local fitness experts and trainers.

Partnerships between studios and apparel brands are also growing. For RIDE, a standalone yoga and spin studio in Santa Monica, its partnership with Aviator Nation has been thriving. Aviator Nation sells soft sweats for $150-$200 per piece, and has high sales at RIDE’s studio. As more consumers return to brick-and-mortar experiences, apparel sales in-studio will likely only grow.

Will more fashion brands open dedicated gyms? As in-person workout experiences continue to grow, it is likely that other brands follow suit, and capitalize on the high potential sales offered by in-person apparel purchases.

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