All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Alo is on virtually everyone’s wish list this holiday season, and for good reason. The celeb-loved athleisure brand has been seen on everyone from Kendall Jenner, Bella Hadid, and Rosie Huntington-Whiteley – just to name a few. The only downside is that the brand is pricey, making it easy to rack up quite a tab. 

Thankfully this article found you at the exact right time because Alo’s annual Black Friday sale is here early, if you didn’t get in on the Singles Day sale promotions. During this time you can score a whopping 30% off the entire site. 

This sitewide sale is the perfect opportunity to go ham on gifts for yourself and loved ones. Score on the brand’s latest arrivals, including Rosie’s favorites, like the Make Waves Hoodie and Make Waves Sweats, as well as best-sellers like Airbrush High Waist Legging, Accolade Sweatpant, and Accolade crew neck.

You’ll also want to scoop up the just-dropped, highly coveted Alo Runner sneakers. 

Our advice: Get ahead of the holiday rush before things sell out for good. Keep scrolling for ATN’s 25 top picks from the event.

Alo Black Friday Sale 2024: Our Top Picks

1. 

   Alo Advent Calendar, $175 (orig. $250)

2. 

   Alo Faux Leather Premier Bomber, $208.60 (orig. $298)

3. 

   Make Waves Hoodie, $110.60 (orig. $158)

4. 

   Make Wave Sweatpants, $103.60 (orig. $148)

5. 

   Alo Holiday Candle, $28 (orig. $40)

6. 

   Alo Airbrush Corset Full Zip Jacket, $89.60 (orig. $128)

7. 

   Airbrush High Waist Legging, $75.60 (orig. $108)

8. 

   Alo Magnesium Reset Spray, $33.60 (orig. $48)

9. 

   Alo Glacier Puffer, $201.60 (orig. $288)

10. 

    Alo Lettuce Edge Socks, $19.60 (orig. $28)

11. 

    Accolade Sweatpant, $89.60 (orig. $128)

12. 

    Accolade Crew Neck Pullover, $89.60 (orig. $128)

13. 

    Alo Runner Unisex Sneaker, $129.50 (orig. $185)

14. 

    Alo Immunity Rescue Shot 30-Pack, $42 (orig. $60

15. 

    Alo Alsoft Suns Out Onesie, $89.60 (orig. $128)

16. 

    Alo Performance District Trucker Hat, $54.60 (orig. $78)

17. 

    Alo Airlift Line Up Bra, $54.60 (orig. $78)

18. 

    Alo Airlift High-Waist ⅞ LIne Up Legging, $96.60 (orig. $138)

19. 

    Alo ⅞ High-Waist Airlift Legging, $89.60 (orig. $128)

20. 

    Alo Unisex Half-Crew Throwback Socks, $19.60 (orig. $28)

21. 

    Alo Cable Knit Winter Bliss Hoodie, $103.60 (orig. $148)

22. 

    Alo Cable Knit Winter Bliss Pant, $103.60 (orig. $148)

23. 

    Alo Men’s Edition Sueded Jogger, $89.60 (orig. $128)

24. 

    Alo Men’s Conquer Reform Crewneck Short Sleeve, $47.60 (orig. $68)

25. 

    Alo Aura Diffuser, $68.60 (orig. $98)

The post Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide appeared first on Athletech News.

For starters, Amazon is teeming with discounts, everything from 20% off treadmills to nearly 30% off a new pair of AirPods. You also don’t want to miss equipment deals from Sole Fitness, like this bike which is currently $800 off the sticker price. If you’re up for refreshing your fitness wardrobe for fall, big-name brands like Alo, Lululmeon, and Athleta have added some new items to their sale pages. These deals are sure to sell out soon, so our advice: finalize your carts before it’s too late. 

Best Amazon Labor Day Deals

Amazon’s fitness Labor Day sale offers steep discounts on a variety of products including fitness equipment like treadmills, everyday apparel, and tech accessories. Keep your eyes out for deals from popular name brands like Apple, Theragun, Bowlfex, and more. These limited-time offers only last through the holiday weekend, so be sure to shop now. 

• Urevo 3-in-1 Treadmill with Removable Desk, $399.99 (orig. $499.99) 20% off
• Apple AirPods Max Wireless Over-Ear Headphones, $399 (orig. $549) 27% off 
• TheraGun Prime Quiet Deep Tissue Therapy Massage Gun, $229 (orig. $299) 23% off
• Bowflex SelectTech 552 Adjustable Dumbbells, $429 (orig. $549) 22% off
• Hydrow Wave Rowing Machine with 16″ HD Touchscreen & Speakers, $1,495 (orig. $1695) 12% off

Best Lululemon Labor Day Deals

Take this weekend as an opportunity to score deals on Lululemon’s high-quality activewear and accessories. Lowered prices include discounts on popular items like men’s bestselling t-shirts, backpacks, caps, and more. These are sure to sell out, so shop early. 

• Lululemon Men’s License to Train Short-Sleeve Shirt, $39-$54 (orig. $78)
• Lululemon Everywhere Backpack 22L Tech Canvas, $54 (orig. $78)
• Lululemon Everywhere Belt Bag 1L, $29 (orig. $38)
• Lululemon Unisex Classic Baseball Cap, $29 (orig. $38)
• Lululemon Men’s Restfeel Slide, $49 (orig. $58)

Best Sole Fitness Labor Day Deals

Outfitting your at-home gym isn’t cheap, but lucky for you Sole’s LDS offers impressive discounts on the brand’s premium equipment. If you act now expect to snag treadmills, ellipticals, stationary bikes, and other high-end machines for less. These promotions are only available through the holiday, making now the prime opportunity to get yours.

• Sole SB900 Exercise Bike, $399 (orig. $1,200)
• Sole E98 Elliptical, $2,700 (orig. $2,900)
• Sole Srvo All-in-one Complete Trainer, $1,999 (orig. $2,199)
• Sole W116 Weight Bench, $249 (orig. $449)
• Sole SW155 Adjustable Dumbbells 551bs, $329 (orig. $429)

Best REI Labor Day Deals

Outdoor enthusiasts have been waiting for REI’s much anticipated Labor Day sale. During the event, score substantial discounts on a wide range of apparel and gear. Shoppers can find deals on everything from hiking boots to camping gear, all from big-name brands. Even better: REI members may enjoy additional perks and savings at checkout. 

• REI Co-op Skyward 6 Tent, $223 (orig. $449) 50% off 
• Keen Men’s Targhee IV Mid Waterproof Hiking Boots, $127 (orig. $170)
• REI Co-op Men’s Flash Stretch Rain Jacket, $83 (orig. $169)
• Kuhl Men’s Renegade Rock 7″ Shorts, $56 (orig. $75)
• Cannondale Topstone 3 Bike, $1,120 (orig. $1,400)

Best Athleta Labor Day Deals

Any ladies looking to update your wardrobe with versatile and stylish activewear, this one’s for you. In celebration of the holiday, enjoy discounts on a variety of Athleta items including leggings, tops, sports bras, and more. The brand, which is committed to sustainability and comfort, has got you covered for the gym, brunch, errands and beyond. 

• Athleta Women’s Brooklyn Mid Rise 16 Skort, $40 (orig. $59)
• Athleta Women’s Boundless Low Rise Cargo Pant, $85 (orig. $119)
• Athleta Women’s Essential Tank, $20 (orig. $35)
• Athleta Women’s Boundless Popover, $95 (orig. $129)
• Athleta Women’s With Ease Strappy Tank, $33 (orig. $45)

Best Alo Yoga Labor Day Deals

Alo might be the most popular activewear brand around, thanks to their sleek, cool girl-approved designs. Expect to scoop up discounted best-selling items like leggings, onesies, sports bras and more during this sale. Even better, all of the pieces are versatile so you can wear them to the gym for your workouts or styled with items from your everyday wardrobe. 

• Alo Women’s Airlift Double Trouble Tennis Dress, $102 (orig. $128)
• Alo Women’s ⅞ High Waist Airbrush Legging, $78 (orig. $98)
• Alo Women’s Airbrush Physique Onesie, $102 (orig. $128)
• Alo Women’s Faux Leather Boss Puffer, $278 (orig. $348)
• Alo Women’s Alosoft High-Waist Iconic ‘90s Capris, $70 (orig. $88)

Best Pvolve Labor Day Deals

Whether you’re a die-hard fan or new to Jennifer Aniston’s favorite workout, now is the time to save on Pvolve’s innovative low-impact workout equipment and accessories. The sale includes discounts on their signature bands, hand weights, ankle weights, bundles, and more. There’s no time like the present to invest in your fitness. 

• Pvolve Signature Bundle, $180 (orig. $199)
• Pvolve Essentials Bundle, $315 ($349.99)
• Pvolve Total Transformation Bundle, $563 ($625)

The post The Best Labor Day Fitness Sales to Shop This Weekend appeared first on Athletech News.

In 2022, mother-daughter team Sara and Linda Stimac set out to launch Chromacore – the first fitness studio in the world to combine the physical benefits of Lagree Fitness with the mental benefits of color therapy to amplify holistic well-being.

Having previously owned a fitness studio together, Linda and Sara knew the importance of community-building and envisioned Chromacore as a state-of-the-art studio fostering an immersive and inclusive experience while facilitating a path to personal excellence.

And with the goal of growing the Chromacore brand far beyond the flagship in Portland, Oregon, they realized that having a wholly replicable and polished sales model – especially during pre-sale and launch – was critical.

Yet as new business owners, the plethora of tasks they faced – from staffing to managing construction plans to building out programming and training – left little time to create such a sales strategy.

The challenge was clear: how to ensure no sales opportunities were missed while focusing on creating an exceptional in-studio experience.

Their solution came in the form of a partnership with The Sales Arms. By outsourcing their pre-sale and sales management Chromacore could concentrate on perfecting their studio operations, confident that their sales efforts were in expert hands and that when they opened their doors, new members would be plentiful.

They achieved this goal – and much more – setting a new benchmark in the fitness industry for initial and ongoing sales.

Strategic Collaboration

Working closely with Chris Appiah and The Sales Arms team, Chromacore focused on several key objectives:

·   Selling founding memberships

·   Adopting the brand voice

·   Understanding the local market

·   Building trust within the community

·   Maintaining brand integrity

·   Educating the community about their exclusive EVO 2 Lagree equipment

Their extensive experience in fitness sales played a pivotal role in understanding Chromacore’s unique value proposition and communicating it effectively to potential members. The Sales Arms employed a combination of personalized outreach and strategic marketing to generate interest and convert leads.

“The Sales Arms created instant rapport with prospects, learned what they wanted or were missing, and shared with them the Chromacore value elements that made the most sense for that person,” said Stimac. “Part of their secret sauce is personalization. Those leads were passed along to our sales associates who ensured that the first experience in the studio was effortless and effective. Then The Sales Arms picked it up again and closed the sale, matching the lead’s goals with the type of membership right for them.”

“Chromacore’s marketing team made an amazing effort to generate organic leads who were very engaged,” says The Sales Arms. “They also offered a compelling value proposition that clearly communicated the benefits of their membership and differentiated them from others in the market.”

This strategic collaboration quickly yielded results. Chromacore sold out of Founder’s Memberships and transitioned to full-price memberships while preserving and promoting the brand’s value and exclusivity.

Remarkable Outcomes

The outcomes of this partnership were nothing short of extraordinary. Within the first month, The Sales Arms helped Chromacore secure 88 new memberships. The growth didn’t stop there; membership numbers continued to rise each month, achieving an impressive 40% conversion rate.

“Because the search for the right Studio Manager took longer than expected, we retained The Sales Arms past launch and experienced another major benefit for our people; sales training, equipping our team with the same kind of lead and member management they were doing for us virtually,” said Stimac. “This communication worked seamlessly, and prospects and new members had no idea The Sales Arms account rep was not a Chromacore staff member.”

In less than a year, Chromacore had almost 300 members – often the number industry experts cite as being the threshold to profitability. The Sales Arms continually drove and achieved goals of 80% leads to first booking, 75% First Consultation (FC) booking to show, 50% FC show to enrollment and 15% total leads to enrollment.

Ultimately, the partnership significantly boosted Chromacore’s monthly gross sales by an average of $4,500.

Building a Community

Beyond selling memberships, The Sales Arms helped Chromacore build a loyal community. Text and email marketing campaigns targeted the right audience segments with the use of compelling messaging. This translated to sign ups and initial loyalty-building. We combined this with A+ customer service and support that generated word-of-mouth referrals and an early sense of community.

As an adjunct to human-to-human communication, The Sales Arms utilized advanced CRM tools to  manage and track all lead interactions, set reminders for follow-ups and segment leads based on their stage in the sales funnel. These digital tools ensured that no potential member fell through the cracks, and personalized follow-ups kept prospects engaged. The integration of these technologies streamlined the sales process, allowing for efficient management of member interactions and data-driven decision-making.

The Power of Partnerships

In today’s dynamic fitness landscape, the importance of expert sales management cannot be understated. As fitness companies strive to balance the day-to-day physical and digital aspects of their operations, partnerships like the one between Chromacore and The Sales Arms are essential. They not only ensure pre-sale and launch success but also lay the groundwork for sustained growth and community engagement.

“The Sales Arm’s ability to focus on our brand’s distinct advantages, target just the right clients, and craft precise and focused messaging, while maintaining personal connections with leads and keeping us informed several times daily about each one, was like communication on steroids,” said Linda. “This made all the difference in our success.”

To explore how your fitness studio can achieve similar results, connect with The Sales Arms today.

The post Chromacore and The Sales Arms: A Partnership for Success appeared first on Athletech News.