Gymlete and Accuro Partner to Bring Data and Gaming to a New Generation
Digital-native Gen Z and reluctant fitness newcomers can be challenging to acquire and retain, but a new partnership offers sophisticated analytics and immersive fitness games
Next-gen wellness tech companies Gymlete and Accuro, health and performance measuring and tracking tech providers, have forged a new partnership that unites their software, performance-tracking, data and gaming capabilities.
The end result is a groundbreaking approach to fitness, featuring immersive digital displays and new fitness games—a concept poised to captivate and retain the generation projected to become the wealthiest: Gen Z.
“At a time when client acquisition and retention are critical, especially among digitally-native consumers, our new partnership will redefine the fitness experience,” Gymlete CRO Justin Campbell says. “By turning performance data into engaging digital experiences, we’re offering gyms the chance to differentiate their offerings, increase client loyalty and create fitness games that have never been seen before.”
Initially, Gymlete and Accuro worked together to support each other in the field, but their shared conviction in the power of digital technology and innovation revealed that a deeper collaboration could significantly benefit fitness operators.
“We were very complementary, and as we have navigated new opportunities together, we’ve really identified a natural symmetry and kind of symbiotic relationship where Accuro measures and Gymlete manipulates data into something new. It’s given us the opportunity to start to look to bigger opportunities with Accuro’s upcoming innovation, and what we’re doing with our gaming platform,” Campbell tells Athletech News.
Gymlete — which counts Nike Running Studio as one of its many clients — has served the fitness industry for over ten years with its software expertise and gaming platform, but the new partnership with Accuro marks a major milestone in the company’s mission to drive greater innovation in the fitness industry, Campbell says.
Accuro founder and CEO Weilong Lee echoed Campbell’s sentiments regarding the transformative nature of the new union. The company has become a leading provider in the fitness industry with its heart rate monitors, fitness apps and wearables, empowering fitness operators to boost retention and revenue.
“This integration of Accuro’s health and performance measuring and tracking technology with Gymlete’s expertise in gaming and data will unlock new possibilities for the fitness community,” Lee said. “We’re thrilled to be at the forefront of this transformation.”
As Lee points out, one of the best ways to inspire people to exercise is to make it fun and engaging, especially for digitally-native Gen Z consumers who expect a more tech-forward and data-driven experience, often having grown up in a gaming environment.
In addition to Accuro and Gymlete creating an entertaining and gamified fitness experience, Accuro’s expertise in measuring the physiological reaction to exercise, such as heart rate and other data, lets fitness consumers level up their workout and use the data to create (and surpass) health and fitness goals.
On the fitness and club operator side, the partnership offers advanced tech that goes beyond simply measuring and displaying data on a screen. Two boutique fitness brands, Spenga and Refuel Bootcamp, are already on board as the first to benefit from the Gymlete and Accuro alliance. Spenga is launching the joint solution on October 28, with Refuel Bootcamp following on November 1.
“What we do, extra special and above and beyond, is our ability to read it, manipulate it, change it,” Campbell says, adding that the data can create and support the algorithms and programmatic formulas that Spenga has created over the years, which are unique to the fitness brand.
Spenga founder Roger McGreal stated that the partnership supports the vision of the cardio, flexibility and strength workout brand.
“The collaboration between Accuro and Gymlete ensures we can continue delivering on our promise of the ‘BEST. WORKOUT. EVER,’” he said. “We are excited to grow our business by harnessing the power of their combined digital innovations.”
Both Campbell and Lee are passionate about using their partnership to support fitness operators in attracting, engaging and retaining Gen Z.
“These fitness operators deserve help,” Campbell says. “We believe the combination of our measuring and manipulating allows us to create experiences, technology and innovation that is going to allow today’s operators to attract new members who have never stepped foot in these fitness facilities. That number hasn’t really moved beyond 80% in the last 20 years. These are Gen Zs. These are gamers. These are the digitally native generation.”
The two companies are hosting a curated event today in Chicago to kick off the partnership.
