Wattbike Expands Reach with Free, Multilingual Training App
The indoor cycling company plans to unveil new bikes for the global commercial fitness sector in 2025
Indoor bike leader Wattbike has unveiled a free, multilingual Wattbike Hub app, offering expert-designed training programs tailored to cycling enthusiasts of all levels—including those recovering from injuries.
The app, available in Japanese, Chinese, French, Spanish, and German, complements Wattbike’s Proton, a new in-home smart bike that launched in the U.K. and is preparing for an international rollout in March 2025.
Wattbike Hub app features hundreds of free workouts, allowing users to complete a baseline fitness assessment before selecting a training plan, workout or climb tailored to their unique targets. Categories include warm-up/cool down, endurance, HIIT, speed, cycling and climbs.
“The launch of our multilingual Wattbike Hub App, alongside the versatile Proton bike, reflects our commitment to making high-quality, tailored training solutions accessible to a wider audience,” Wattbike CEO Stephen Loftus said. “By combining elite expertise with intuitive design and digital accessibility, we are helping users around the world achieve their fitness goals—whether they’re professional athletes, everyday enthusiasts, or rehabilitating after an injury.”
While the Proton is perhaps Wattbike’s most appealing for general fitness enthusiasts, the Atom is designed for dedicated cyclists, while Air is best suited for those looking for a high-intensity trainer.
The indoor cycling brand noted it continues to experience strong growth in Asia and recently partnered with a new distributor in China to expand its presence in both home and commercial fitness markets. Wattbike also announced plans to introduce new bikes designed specifically for the commercial sector, targeting health clubs and gyms across the globe.
While Peloton may have sought to dominate the indoor at-home cycling market for general fitness enthusiasts, brands like Wattbike and Zwift provide options for the most fervent cyclists.
Zwift launched a cost-conscious gamified smart bike this year after securing $620 million in 2023, while Speediance debuted its first at-home stationary bike, the VeloNix.
Indoor cycling has experienced a resurgence, according to findings from Garmin this year. The tech company reported a 7% increase in cycling activities, with a 12% boost in indoor cycling specifically. Female cyclists were also found to be the fastest-growing demographic, with an 8% increase in cycling activities.
Gym operators like Crunch Fitness are already ahead of the curve. The high-value, low-priced fitness leader partnered with fit tech startup Struct Club this year to advance Ride, the franchisor’s popular indoor cycling class at Crunch Signature. The move equips Ride instructors with software to enhance the cycling experience.
