Flight delays and extensive layovers have never been healthier. Those bothersome hours you once spent waiting for time to tick away can now be used to improve your wellness, thanks to a pair of brands. 

Therabody, a leading wellness tech company, announced the installation of its first vending machine at the San Francisco International Airport. The machines carry several recovery devices, including the brand’s signature massage guns, for travelers to pick up and use easily in transit.

While this innovation is indeed a first for Therabody, it’s not for the industry at large. Supplement brand AG1 recently released its own vending machines, also at the San Francisco Airport. AG1 powders include vitamins, minerals, probiotics and whole-food-sourced nutrients to enhance energy levels, cognitive function and gut health. AG1 machine rollouts in additional airports including Houston, Chicago O’Hare and Oakland are expected in the future.

But even outside of these initiatives, wellness and wings have been a popular duo of late. Earlier this year, the Melbourne Airport launched its first-ever health club and wellness center, referred to as Higher State, while Roam Fitness opened a gym in the Philadelphia International Airport last year.

Therabody itself has partnered with United Airlines to offer international business class travelers amenity kits featuring eye serum, face spray, hand cream and a cleansing towelette.

These all represent worthwhile investments, as data reflects that health and wellness are often top-of-mind for today’s passengers, sometimes even as the driving force behind their traveling tendencies. The Global Wellness Institute projects wellness tourism, defined as travel associated with the pursuit of maintaining or enhancing one’s personal well-being, to grow by 10.2% annually from 2023 to 2028, exceeding global GDP growth.

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AG1, the popular supplement brand, is rolling out vending machines stocked with five- and 30-count travel packs and shaker bottles at San Francisco International Airport’s Terminal 3. The machines will soon expand to airports in Houston, Chicago O’Hare and Oakland.

The supplement brand’s push into airports comes as well-being and fitness leaders have leaned into consumer enthusiasm toward wellness.

This year, Melbourne Airport launched Higher State, its first-ever health club and wellness center. Roam Fitness also opened a gym in the Philadelphia International Airport last year, while airline leader United struck a deal with wellness tech company Therabody to offer its products to international business class passengers. 

CEO Kat Cole confirmed the news on Instagram, announcing plans to introduce the vending machines at more airports in the coming weeks to cater to the busy travel season.

“AG1 finally coming to you in airports! If there is a time that AG1 is extra helpful to support nutrient gaps and gut health… it’s during travel,” Cole wrote. “I will not travel without it.”

Cole, AG1’s former president and chief operating officer, took the reins of the supplement brand this summer after founder and CEO Chris Ashenden stepped down from his role. The New Zealand native founded the “drinkable multivitamin” brand in 2010 and saw the brand land a $1.2 billion valuation in 2022. At the time of Cole’s CEO announcement, he credited Cole as a “brilliant executive” and commented that no one was better to lead AG1 through its next phase.

In the crowded and ever-growing supplement space, AG1 has maintained its focus on one singular product — its signature powder with 75 ingredients, including vitamins, minerals, probiotics and whole-food-sourced nutrients, which promises to enhance energy levels, cognitive function and gut health.

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In a world of nutritional get-rich-quick schemes and hyperbolic claims about the power of supplements, AG1 is different. 

At least, that’s the conviction of Kat Cole, who took over as AG1’s CEO earlier this year after a three-year stint as the supplement maker’s president and chief operating officer.

“AG1 is incredibly comprehensive, daily, foundational nutrition,” Cole told Athletech News during the recent Eudemonia summit, which gathered some of the biggest names in longevity, medicine and fitness, including executives, doctors and influencers, all under one roof.

While it’s marketed as a multivitamin, probiotic and greens powder all rolled into one, Cole is quick to note that AG1 isn’t a silver-bullet product. Instead, it’s designed to be the foundational piece of a person’s nutrition regimen, eliminating clutter in your vitamin drawer, or “supplement stack” as it’s known in industry circles. 

“AG1, of course, doesn’t replace everything for everyone, but man does it simplify the foundation of that stack,” Cole says. 

A former executive at Focus Brands (now GoTo Foods), the parent company of restaurant chains including Cinnabon, Jamba Juice and Moe’s Southwest Grill, Cole has become something of an evangelist for health and wellness startups. 

While some might be skeptical of a former fast-food executive running a supplement company, Cole says she’s deeply connected to the mission of healthy living. The AG1 CEO personally became interested in nutrition during her time at Focus Brands, even becoming an angel investor in early-stage health and wellness companies on the side. 

At Focus Brands, Cole worked to get fast-food chains on board with the healthy eating movement in whatever way she could. 

“I just tried to make each of the brands as authentic and healthful as possible. For Cinnabon, that meant stick with real sugar, don’t put in artificial sweeteners and launch smaller portions,” she explains. “For Jamba Juice …it meant cutting the sugar while keeping the brand true to what it was and adding in more protein and plant-based options. For Moe’s Southwest Grill, that meant moving to a more paleo-keto bowl structure instead of just burritos and queso.”

After leaving Focus Brands in 2021, Cole connected with AG1 founder Chris Ashenden, joining the company later that year after experiencing its benefits as a consumer.  

“I was so passionate about the product, and everything I learned once I got underneath – the quality, the science, the rigor – I was blown away,” she says of her early encounters with Ashenden and the AG1 team. 

What’s in a Name? The Shift Away from Athletic Greens

Around that time, the brand moved away from the name “Athletic Greens” in favor of AG1. Cole noted the new branding reflects the reality that AG1 is more than just a greens powder. 

The move also allowed the brand to differentiate itself from copycat greens-powder concepts, many of which have entered the market in the years between Ashenden launching Athletic Greens in 2010 and the Nevada-based brand reaching a $1.2 billion valuation in early 2022. 

Plus, a name like “AG1” is easier to build around in the future as the company potentially expands its product line.

“We needed a naming convention that could hold future innovation, and ‘Athletic greens’ is a weird thing to try to bend into another product pretzel,” Cole explains. “AG1, you can imagine some of the variations that could occur as we innovate in the future.”

While it no longer has “greens” in the name, AG1 still sells only one product: a powder-based formula that contains 75 ingredients spanning vitamins, minerals, probiotics and whole-food-sourced ingredients, all of which are designed to help people improve their energy levels, cognitive function and gut health/digestion. 

Users are instructed to mix a scoop (or travel packet) of the powder into eight to 10 ounces of cold water every day, ideally in the morning on an empty stomach for optimal results. The company notes on its website that it typically takes one to three months to feel benefits. 

AG1 has become a hit on social media and has leaned into partnerships with figures including Joe Rogan and Dr. Andrew Huberman, both of whom have touted the product’s benefits on their podcasts.

But Cole says that’s not the main reason for AG1’s impressive sales numbers. AG1 is popular, she believes, because it works for people, and they in turn tell their family and friends, creating powerful word-of-mouth marketing.

“People will say, ‘How do you get that big with one product?’ and there are two answers: One, it’s so high quality, people drink it every day and tell their friends, and that adds up,” she says. 

The other answer is that more women and people over the age of 55 have taken AG1 in recent years, spurred by word of mouth but also the growth of the longevity movement.

“Our customer base is 50/50, male and female,” Cole says. “And in the last few years, the acquisition of new customers has skewed female. That was not the case five years ago; it skewed male.” 

Leading with Science

Looking ahead, Cole says AG1 will focus more on “marketing the science” of why its product works. 

In recent years, the brand has spent a lot of money in developing its research arm, including hiring a team of PhDs to oversee the development of clinical trials on the efficacy of AG1’s formulation. The AG1 website now includes a “research” tab where consumers can see a breakdown of studies on the powder’s effectiveness. 

Putting science front and center will be important in the years ahead as AG1 looks to distance itself from competitors, Cole believes. 

“That’s definitely one of the ways we differentiate for a premium product, and it’s where the industry is going to have to go,” she says. 

Other strategic priorities include exploring retail opportunities – AG1 has been almost exclusively direct-to-consumer since its founding but Cole says as the company evolves it will need to enter more brick-and-mortar spaces to  “meet consumers where they are.”

Currently, AG1 has partnerships with select brands in the hospitality, lifestyle, wellness and fitness spaces. In the future, the brand could look to enter the shelves of grocery retailers, although nothing’s been confirmed yet. 

New products could also be on the horizon. But Cole says AG1 won’t stray too far from its current offering.

“We don’t want to be everywhere and we don’t want to be everywhere at once,” she says. “(We’ll) stay true to what we are uniquely good at – so incredibly comprehensive, daily, foundational nutrition, which only leads us to a few categories. We’re not going to start selling a million individual bottles of vitamins and minerals.”

The post AG1 Is More Than Just a Greens Powder, CEO Says appeared first on Athletech News.

For Calley Means, fitness is medicine. 

The co-founder of telehealth platform Truemed, Means spoke at the recent Eudemonia summit, where he slammed America’s healthcare system as broken and corrupt while calling for systemic change that would prioritize healthy eating and physical fitness over pharmaceutical interventions like Ozempic to combat a nationwide chronic-disease crisis. 

A proponent of Robert F. Kennedy Jr.’s “Make America Healthy Again” movement with unofficial ties to the campaign of president-elect Donald Trump, Means can be something of a controversial figure. Means is also highly opinionated, and he’s got a distinct view on how the fitness industry should position itself to gain more respect among lawmakers in Washington.

Athletech News caught up with Means after Eudemonia to get his thoughts on fitness and the future of healthcare. 

Fitness as a Medical Necessity 

With more Americans obese and/or chronically ill than ever before, Means is calling on fitness brands to play a bigger role in improving people’s health. 

“We are in a metabolic health crisis that will destroy the United States of America – physical fitness is a linchpin of getting ourselves out of that,” Means told ATN. “There’s a generational opportunity for the gym industry to, in one voice, explain how they’re at the center of health.”

While direct government subsidies for gym memberships might seem like a pipe dream at this time, there are ways to lower the costs of fitness. Means points out that Americans can use tax-free money from health savings accounts (HSA) and flexible spending accounts (FSA) to buy things like gym memberships, workout equipment and supplements.

To use HSA/FSA funds for fitness and wellness, Americans must obtain a letter of medical necessity, or LMN, from a doctor, which confirms that the services in question are being used to prevent or treat a chronic condition.  

“The Health & Fitness Association and every single gym … should be educating every single American to demand a letter of medical necessity for exercise from their doctor if they’re working to prevent or reverse a condition,” Means said. 

The Rise of Truemed

According to Means, around 80% of Americans have the ability to use HSA/FSA funds but only around 40% do so. 

To encourage wider use of HSA/FSA funds, in 2022 Means co-founded Truemed, a telehealth platform that makes it easier for people to use tax-free funds to pay for fitness, wellness and health products. 

“We started the company looking at this proliferation of Adderall and Viagra being prescribed online,” Means recalled. “And we were like, ‘Can we use that same system to prescribe broccoli, Omega-3s and Pelotons?”

Essentially, Truemed speeds up the process of obtaining an LMN, removing time and friction from the shopping experience. When people check out to buy products ranging from exercise bikes to yoga memberships online, they can click an option to “pay with HSA/FSA funds” to get redirected to the Truemed website.

“Our innovation is we add that telehealth qualification process into the payment flow,” Means explained. “Just like a (financial) firm asks a couple of credit questions, we ask a couple of health questions.”

In the two years since its founding, Truemed has established itself as one of the dominant players in the growing fitness-as-healthcare movement, partnering with brands including Peloton, 24 Hour Fitness, Hyperice and AG1.

“We’re working with 18 of the top 20 Shopify health and wellness merchants,” Means said. “Almost every single direct-to-consumer company on our wish list when we started the company … is integrated with us.”

Fighting for Funds

Truemed’s fight isn’t a new one for the fitness industry – the Health & Fitness Association, formerly IHRSA, has long been fighting to pass the PHIT Act, a bill that would make gym memberships and youth sports count as qualified medical expenses under the HSA/FSA system, effectively bypassing the need for services like Truemed. 

Means, a former lobbyist for the food and drug industries who changed course after his mother died from pancreatic cancer, is skeptical that the PHIT Act will ever get passed, citing pharmaceutical companies’ influence in Washington and their interest in making sure such a bill never sees the light of day. 

Instead, Means argues that platforms like Truemed are more practical. As they become more widely used, eventually, a wider pool of HSA/FSA money may become available for Americans to use on fitness, health and wellness. 

“Right now, there’s $150 billion of flexible funds available,” Means said, citing the current nationwide pool of HSA/FSA funds. “In five years, it should be trillions.”

There’s no doubt that the road to improving Americans’ health is a long and arduous one. It almost certainly won’t be solved in one presidential cycle, no matter how bullish Means and his allies are on Trump’s promises of substantive healthcare reform. 

But the Truemed co-founder is optimistic that every bit of progress will help, and that making it cheaper for Americans to access fitness and wellness is a good first step.  

“Everyone throws up their hands and says, ‘People don’t want to exercise, they don’t want to take supplements, they don’t want to eat healthy,’” Means said, hitting back at the argument that Americans’ health problems stem from laziness rather than economics. “I guarantee you, if we steer more money and more medical recommendations to these root-cause items, there’d be a transformation of American health.”

The post Truemed’s Calley Means: Fitness Industry Has ‘Generational’ Health Opportunity appeared first on Athletech News.

A new wellness event is coming to South Florida, and it’s got the makings of something big. 

Sean Hoess, co-founder of the popular yoga-based festival Wanderlust, is launching Eudēmonia, a health and well-being summit featuring some of the biggest names in longevity, medicine and fitness all together under one roof. 

To be held in West Palm Beach from November 1-3, Eudēmonia will feature over 200 sessions across three days, with science-based talks on health and longevity from speakers including Andrew Huberman, PhD, Mark Hyman, MD, and Gabrielle Lyon, DO.

Celebrity trainer Jillian Michaels and YouTube star Adriene Mishler will lead in-person workouts, while popular figures like Dan Harris and Bryan Johnson will present sessions on meditation and longevity, respectively. SoulCycle is set to stage several workout classes. 

In all, Eudēmonia will offer over 200 sessions across three days, with 100 wellness brands activating on-site including Function Health, AG1, Seed and Parsley Health. Among many experiences, attendees can receive on-site biometric testing from Basecamp and Function Health, and then consult experts for help decoding their results. 

“My goal is to build the South by Southwest of well-being in the heart of West Palm Beach,” Hoess tells Athletech News of his vision for Eudēmonia. 

A Different Type of Wellness Event

Eudēmonia, a Greek word that can be roughly translated as “life well lived,” gives a good overview of Hoess’ idea for the summit, which is designed around five elements: movement, nourishment, mental optimization, restoration and connection.

According to Hoess, who co-founded Wanderlust in 2009 and helped grow it into one of the world’s biggest experiential wellness brands, there’s big demand for an event that combines all the different aspects of health and wellness, from the science of longevity to meditation to working out, into one weekend.

“What I’ve noticed with events, and actually businesses in general, is that there’s sort of a Zeitgeist moment when it’s right for (them) to happen,” he says, pointing to the rise of wellness podcasters like Huberman and Peter Attia, along with Americans’ increased interest in preventive health following the COVID-19 pandemic. 

“I started to notice the interconnection between various things – the people talking about their metabolic health were the same people who were working out or who were interested in certain diets. All of this stuff started to interrelate,” Hoess adds. “I think there’s an opportunity to do something a little more high-minded that’s not just on a particular area of health or a certain fitness modality, but that actually brings it all together under the viewpoint of functional medicine or holistic health.”

Tickets for Eudēmonia have only been on sale for a few months,  but organizers are expecting over 3,000 people at next month’s event, which will be held at the Palm Beach County Convention Center and adjoining Hilton West Palm Beach hotel.

The majority of attendees will be between 40 and 60 years old, but Eudēmonia is also seeing interest from medical students and pre-med students, groups it’s recruiting through scholarship programs and other initiatives. 

Leading With Science

Eudēmonia will feature plenty of fun – Mishler, a Youtuber with over 12 million followers on her “Yoga With Adriene” channel, will perform an in-person version of her popular online workouts while guests can engage in cold plunges, sound baths and a silent disco dance. 

But Hoess is quick to point out that Eudēmonia is, above all else, a place for serious, science-based discussions on health and wellness. He envisions the weekend as an open forum where leading scientists, doctors and entrepreneurs can discuss key issues before an educated and receptive audience. 

Sessions include “Creating Good Energy: Reverse Chronic Disease by Mastering Metabolic Function,” “AI & The Future Of Personalized Medicine,” and “Immunometabolism: GroundBreaking New Research for Brain Health,” which should give some sense of the content on offer for the weekend. 

“We take the lecture part seriously; we do want people to walk away having absolutely learned something,” Hoess says. “At the same time, we want people to be able to unwind, have fun and dance, go to a sauna or check out a new machine.”

South Florida as a Wellness Capital?

Wanderlust became one of the world’s biggest wellness festivals, staging multiple events annually in countries around the globe. For the foreseeable future at least, Hoess will take a more measured approach with his new venture. 

Eudēmonia won’t be expanding to new territories anytime soon. Instead, organizers will focus on making it a can’t-miss health and well-being event, held once per year in South Florida. 

If all goes well next month, Eudēmonia will return to West Palm Beach in 2025, but on an even bigger scale. 

“I want to see an in-person experience where people have their minds blown,” Hoess says. “It’s got to be a transformational experience, where people (leave) and they’re buzzing, and they’re going back to their communities talking about it.”

For more information on Eudēmonia and to register, click here.

The post Eudemonia Launches as Star-Studded Health and Wellness Event  appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Solluna founder Kimberly Snyder is a multiple-time New York Times Bestselling author, nutritionist, and meditation teacher who has worked with celebrities including Reese Witherspoon, Channing Tatum and Kerry Washington.

A holistic lifestyle brand, Solluna offers supplements, wellness products and meditations. One of its latest launches is the Glowing Greens powder, which includes 7 different ingredients for vitality, beauty and health.

Athletech News put the Glowing Greens Powder to the test to see how it stacks up to its competitors in the popular greens powder space.

Pros

Many greens powders have a grassy aftertaste that consumers have grown to expect. Contrastingly, Glowing Greens Powder has a subtle and sweet aftertaste that is made even better by mixing it into smoothies or coconut water. Unlike many powders, it doesn’t include kale or spinach, which helps prevent a strange aftertaste. 

The powder was inspired by the popularity of Snyder’s Glowing Greens Smoothie, a celebrity favorite. The Glowing Greens Powder is meant to boost her smoothie recipe or be taken on its own. 

The powder’s ingredients include amalaki, an adaptogenic berry from India known for its rejuvenating properties; ashitaba, which supports cellular health and youthfulness with beta carotene and vitamins K and E; and cordyceps, a mushroom for energy and endurance.

The Glowing Greens Powder also includes moringa, which is packed with antioxidants, spirulina, which is a source of amino acids, and monk fruit, a sweetener that offers anti-inflammatory properties, along with chlorella, which has detoxifying properties.

With only 7 ingredients, the simplicity of the powder is unique on the market. Most greens powders have a laundry list of ingredients, with some including added sugar or other non-beneficial ingredients. 

I appreciated that the formula did not include stevia or any added sugar but was still sweet. Particularly on warm days, having the powder on its own, in coconut milk or in a smoothie was refreshing and energizing. 

Cons

Unlike some of its competitors, which have vitamins and minerals listed, Glowing Greens Powder doesn’t have such information clearly listed on its packaging. I wish there’d been more comprehensive information to read to understand the products’ benefits. 

In addition, each container has 30 servings and costs $47. Although there is a subscription option that allows for 10% off, the product remains fairly expensive even at $42.30. Without the subscription discount, each serving is around $1.50, and with around $1.40. While this is comparable to other brands and far less expensive than some, like AG1, without the nutritional information clearly listed, some may find it more difficult to quantify and justify the price. 

Final Thoughts

Glowing Greens Powder is one of the best-tasting greens products on the market, with a subtle but sweet taste perfect on its own or mixed into other beverages. If you’re looking for an energizing and delicious greens powder, look no further. 

Read more ATN Product Reviews here.

The post Product of the Week: Solluna Glowing Greens Powder Stands Out From the Crowd appeared first on Athletech News.

AG1, formerly Athletic Greens, has named Kat Cole as its new CEO to lead the nutrition company into its next growth phase, succeeding founder Chris Ashenden, who had served as AG1’s CEO since founding the greens powder brand in 2010.

Cole has served as AG1’s president and chief operating officer since 2021 and will continue to serve on the global nutrition company’s Board of Directors alongside Ashenden. 

Since Cole joined AG1, the company has scaled its business operations, tripling the size of its team and developing an in-house research and development team.

Before AG1, Cole was president and chief operating officer of Focus Brands (now GoTo Foods), a restaurant holding company.

In a LinkedIn post referencing her new role as CEO of AG1, Cole wrote that her time at the nutrition company has been the most energizing experience of her career and applauded AG1 for providing a daily “drinkable multivitamin” for millions.

“My passion for health and wellness continues to grow, especially as a mom to two young kids wanting to age with strength, and I’m inspired by the impact AG1 has had on millions of people’s lives,” Cole wrote. “I’m honored and excited to be taking on the CEO role, and I look forward to building on Chris’s incredible vision and foundation with the AG1 team.”

Ashenden, a native of New Zealand, founded the greens drink company turned unicorn in 2010 and has served as its CEO since that time, helping AG1 secure a $1.2 billion valuation in 2022. Ashenden’s next move is unclear.

“Kat is a brilliant executive whose business acumen is matched only by her passion for our customers and mission, and there is no one better to lead AG1 through the next phase,” Ashenden said. “Since joining our team, she has been a true trusted partner and has effectively operated as co-CEO in everything but name. Her skilled leadership allowed me to gradually step back, and now after 15 years devoted to this mission, I’m ready and excited for the company’s next chapter of leadership.”

As consumers turn to wellness-supporting products in their pursuit of longevity and optimal health, AG1 is seeing green — cash, that is. The company confirmed to Bloomberg that it’s projected to do well over $600 million in revenue and be profitable this fiscal year. 

Unlike other nutrition brands, AG1 has stuck with one namesake product, a greens powder that touts 75 healthy ingredients in either a 30-serving pouch or 30 convenient packets for those on the go. Consumers can opt for single purchases or a subscription format.

AG1 secured $115 million in new funding in 2022 led by Alpha Wave Ventures, which included participation from several investors, including Blue Nile founder Mark Vadon and longevity expert Dr. Peter Attia.

The post AG1 Makes CEO Change as Founder Chris Ashenden Steps Down appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Longevity has never been a buzzier topic, and for good reason. Innovative technologies like at-home red light therapy and clinical studies on anti-aging supplements have emerged, showing consumers it might be easier than ever to biohack.

From those dipping their toes into the longevity space to seasoned veterans, supplements can be an easy, effective way to get a boost on the road to living a healthier, longer and happier life.

Athletech News has selected five of the best supplements to increase longevity. 

• 

  NAD+: Tru Niagen

  If you haven’t heard of NAD+, it’s a coenzyme found in every cell of your body that is critical to metabolism, longevity, DNA repair, and the immune system. As people age, their NAD+ levels decline. By age 40, NAD+ levels dip by 50%, and by 60, 80%.

  Tru Niagen is a patented form of nicotinamide riboside (NR), a precursor to NAD+, and comes in a pill form, while most NAD+ supplements are only available with IV therapies. Studies have demonstrated that increased NAD+ levels can extend one’s lifespan and slow aging.  Tru Niagen is backed by over 300 published studies, and more than 40 patents, with a scientific advisory panel that includes 2 Nobel Prize Winners. An added bonus: for Prime Day (July 16-17), Tru Niagen will be 30% off. 

• 

  Magnesium: BIOptimizers Magnesium Breakthrough

  Magnesium is connected to enzymatic reactions, immune functions, and controlling inflammation, but over 80% of the population doesn’t get the minimum amounts of magnesium they need. As we age, magnesium levels naturally go down. But what most people don’t know is that there are 7 major forms of magnesium, like magnesium orotate, magnesium chelate, and magnesium malate. Unlike most magnesium supplements, BIOptimizers Magnesium Breakthrough includes all 7 forms of magnesium to promote longevity. 

• 

  Astaxanthin: AX3

  If you haven’t heard of astaxanthin, it’s a natural compound prevalent throughout marine environments. Studies funded by the National Institutes of Health demonstrate that Astaxanthin has benefits like protecting cells from oxidative damage and helping the mitochondria function properly. Astaxanthin is often called the “King of Carotenoids” because it may have advantages compared to other carotenoids like beta-carotene and lycopene. AX3 is considered by many to be the gold standard of Astaxanthin and will fight off “inflammaging,” or low-grade inflammation that occurs in the body because of aging. 

• 

  All-in-One Supplement Blend: AG1

  If you want an all-in-one blend, AG1 has you covered. One scoop includes vitamins minerals, adaptogens, prebiotics, and digestive enzymes. The blend promotes stress reduction through adaptogens, balances gut health using pre and probiotics, and aids cell repair with micronutrients and fatty acids. Simply mix one scoop with water and help your body function better and longer.

• 

  Urolithin A: Timeline’s Mitopure Softgels

  Urolithin is a natural compound produced by the gut that can modulate mitochondrial activity and has anti-inflammatory benefits. The compound has been demonstrated to extend the lifespan of animals in studies and improve their exercise capacity by fighting muscle function decline.

  Timeline’s Mitopure is backed by 11 clinical trials and 50 global patents. With over 2,000 glowing reviews, Mitopure can strengthen muscles, boost endurance, and slow aging. 

The post These Are 5 of the Best Supplements for Longevity appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Dads should be celebrated every day of the year, but Father’s Day is right around the corner on Sunday, June 16, and it’s the perfect opportunity to remind him of how much you care. If your dad happens to be an outdoor enthusiast or fitness junkie, you’ve come to the right place.

Active dads tend to be particular about what they like – from their favorite running sneakers to the latest in tech gadgets, but that doesn’t mean you can’t surprise them with something they didn’t know they needed. Maybe he’s in the market for a new piece of at-home workout equipment, and in that case, this Rowing Machine is 40% off right now. If he’s always on the go and deserves a little R&R, these Active Recovery Shoes are a sure bet. 

When it comes to making a selection, you know the dad (or dads) in your life best. Rest assured, there’s something on this list that he’ll love.

• 

  Mujjo Full Leather 15 Pro Max IPhone Case, $47.20 (orig. $59)

  It’s a fact: Dads are suckers for high quality leather goods. Instead of getting him a wallet or belt like you always do, why not surprise him with a genuine leather iPhone case? It’s a simple upgrade that he wouldn’t think to get himself, but one that makes a big difference. The look and feel of this Mujjo case “is perfectly on par with Apple’s now defunct leather cases,” explains one buyer.

  The under $60 design features luxe premium European leather tanned in the Netherlands and ages beautifully over time. It’s lined with a satin-like Japanese microfibre, has clicky metal button covers and a 1mm raised leather bezel that protects the screen from getting scratched. “If you are looking for a case that feels premium and looks wonderful, this one is a safe bet,” adds the 5-star reviewer. And yes, it’s MagSafe compatible so you can still charge your device wirelessly.

• 

  Skims Mens 3” Boxer Brief 3-Pack, $46

  If you haven’t heard, as of the end of last year Skims is the official underwear partner of the NBA, the WNBA and USA Basketball. And for good reason. Men love Kim Kardashian’s intimates line just as much as women. For Father’s Day you can’t go wrong gifting the brand’s best-selling boxer brief 3-pack for under $50. Most notably, the breathable cotton boxer briefs  are constructed with a super smooth, stretchy fabric that hugs your body without being too clingy. They “feel great, almost like I almost have nothing on,” raves one buyer. Others note the high quality, one saying “once you go SKIMS you never go back!” And they are, of course, complete with the official SKIMS logo detailing on the soft-touch elastic waistband.

• 

  TheraGun Prime Quiet Deep Tissue Therapy Massage Gun, $299

  Whether the dad in your life is super active or simply enjoys a good deep tissue massage, a TheraGun will be a welcome gift. The cult-favorite brand is by far the best in the at-home percussion therapy game, and this $299 model tops our list. While there’s no shortage of models, the Prime is the most powerful, easy to use option at this price point. It provides the same deep tissue treatment (reaching 16 millimeters into soft tissue) of more expensive models and has customizable speeds up to 2400 percussions per minute. It features the brand’s iconic triangular ergonomic grip (which makes it easy to massage your back), four interchangeable heads and a 30-pound stall force, and is made with QuietForce technology that’s not obnoxiously loud. While it’s not the most portable massage gun from the line, it’s not heavy at 2.2 pounds and is comfortably sized for dad to keep handy at home.

• 

  Lululemon Pace Breaker Linerless Short 7″, $68

  As the weather starts to warm up, dads everywhere will be trading in their cozy sweatpants for breezy shorts. Enter: these best selling Lululemon men’s workout shorts, now available in a by demand, linerless style. Whether your dad is running, weight training or having a chill rest day, these are ideal for everyday wear. The relaxed-fit style, which comes in your choice of 5”,7” or 9” is made of a lightweight, sweat-wicking fabric that’ll keep him dry and comfortable, no matter the activity. Design details like mesh seaming across the back adds strategic airflow, and an updated ultra-soft inner waistband prevents chafing. The versatile bottoms come in sizes XS to XXXL as well as 18 color options (from basics like white and black to bold colors like hot pink or bright red).

• 

  MERACH Rowing Machine Q1S Rowing Machine, $239.99

  For the dad that’s ready to get back into an at-home fitness routine, this rowing machine is currently 40% off, priced at just $160. The compact machine weighs just 45 pounds and has a handy built-in base wheel so it can be moved around with ease. “Its slimline design and weight makes it easy to tuck into any corner of a room without taking up space or being an “eyesore” – you truly don’t even notice it’s in a room at all,” shares a 5-star reviewer. Even more, it features an ultra smooth and quiet magnetic flywheel system. “It’s completely silent which makes it possible to work out at any time of the day without disturbing anyone,” they add. Reinforced titanium alloy rails are super stable, preventing any flip-overs when in motion and it even has ergonomic seating.

  Pro tip: Don’t forget to download the free Merach app that offers various courses and programmed exercises that can bring your rowing experience to the next level.

• 

  Braun Series 9 9390cc Electric Razor, $269.94

  As any dad who loves a clean shave knows, having the right razor is everything. Spare no expense for your favorite guy with this Amazon Choice bestseller that one 5-star reviewer calls the “best shave possible from an electric razor,” adding that it has “consistently given me the closest and least irritating shave” ever. (Editor’s note: This also happens to be the exact shaver my dad swears by.) The under $300 grooming tool comes with all the bells and whistles: It’s 100% waterproof, offers a wet or dry shave, includes a pop-up trimmer, is cordless and is fast charging. The Series 9 device features 40,000 cutting actions that cut every hair as close as 0.05mm and the 10,000 sonic vibrations let the shaver glide over skin with ease. “It is more maneuverable, needing fewer passes around the jawline and under the chin,” adds the same buyer.

  Bonus: The signature Clean&Charge station automatically cleans, lubricates, dries and charges your shaver at the touch of a button.

• 

  Lucyd Eddie Bauer Velocity sunglasses, $229

  Sporty and tech-y dads alike will love these futuristic AI-powered sunglasses from the new Eddie Bauer x Lucyd collection. They may look like his favorite everyday classics, but don’t be fooled. These stylish smart glasses will effortlessly keep your favorite guy connected to the digital world. Much like your iPhone, they have bluetooth capability, a built-in microphone and are chatGPT enabled to play music and take calls (and in 5 languages). The Eddie Bauer Velocity style is universally flattering with a horizontal bar across the nose, with rounded lens frames that flare out at the top corners. They come in a variety of fun lens and frame shades and even come in a blue light blocking option for working at your computer. Plus, you’ll receive a complimentary charging dock (typically $35) with purchase.

• 

  Kane Footwear Active Recovery Shoe, $80

  If you’ve got a super active dad in your life, he’ll be happy to slip his swollen feet into these cloud-like active recovery shoes. The injection molded sneakers are made of a soft sugarcane-based EVA foam that’s incredibly lightweight, washable, and easy to wear anywhere. The unique design of the raised footbed nodes hit key pressure points and stimulate circulation and blood flow with each step. They also feature a cushioned heel and supported arch design that help alleviate any stress that might be caused by plantar fasciitis pain. Whether he’s standing for hours at the gym or on the move outdoors, these are comfortable, breathable while keeping the foot locked-in and secure. Hot tip: If you’re in between sizes, size down.

• 

  Papatui The Fit Papa Father’s Day Bundle in Cedar Sport, $47.95

  If the dad in your life doesn’t have a personal skincare routine down pat yet, this Fit Papa bundle from Dwayne ‘The Rock’ Johnson’s skincare line is everything he needs. It includes all the essentials: a facial cleanser, toner, moisturizer, deodorant, and body wash. The three skincare products are fragrance free, so they’re ideal for all skin types. The two shower items, however, come in the brand’s invigorating cedar sport scent – a perfect pick me up any time of day. The whole lot will cost you under $50, they’ll even throw in a free soap bar. Whether he’s getting ready first thing in the morning, midday after or workout or in the evening after a long day at work, this skincare system is sure to elevate his day.

• 

  AG1 Monthly Subscription, $79/month

  Not all green powders are the same and AG Greens has reigned supreme since it launched in 2010. The nutrient-packed formula is vegan, paleo and keto friendly and is just what the dad in your life needs to kickstart his fitness goals. Each bag comes with the brand’s proprietary blend of 75 high quality vitamins, minerals and whole food nutrients, and contains no sugars or artificial sweeteners. All it takes is one scoop a day added to water or his favorite smoothie to support gut and immune health and the best part, it’ll help him feel sharp and boost his daily energy levels.

  Seven-time Formula 1 Champion, AG1 Partner Sir Lewis Hamilton who drinks it every day calls it a “key part of his routine” and loves that it’s “a really easy way to improve overall health,” per the brand’s site. Our recommendation: sign your guy up for the monthly subscription, which is currently 20% off at $79 a month.

• 

  BowFlex SelectTech 552 Adjustable Dumbbells, $399.98 (orig. $549)

  Revamp your dad’s at-home gym game with these genius adjustable dumbbells. Instead of taking up an entire wall of space with various dumbbells, these adjust from 5 to 52.5lbs (in 2.5 lb. increments up to 25lbs). Buyers say they’re easy to use, simply select the weight you want with the turn of the dial. Shoppers also note they’re also well balanced with a comfortable grip. “I really like the ability to adjust the sides to different weights, it allows for more exercise variations than possible with traditional dumbbells,” explains one buyer. That’s right, with a wide weight range you can do heavy exercises like shrugs and lunges as well as lighter exercises like curls and raises. 

  “I’ve had noticeable gains within the first month of this product,” adds the same 5-star buyer.

• 

  Hyperice Normatec 3 Patented Dynamic Compression Massage Boots, $1,049

  If you’re ready to splurge, these compression boots are the ultimate Father’s Day Gift. If your dad takes his rest and recovery just as seriously as his fitness, he’ll be over the moon for this pricey gift that covers the legs, all the way up to the hips. They are easy to zip on and the dynamic air compression feels like a restorative massage. Expect to feel refreshed faster, with  improved training and overall performance. The key is the brand’s patented precision pulse technology that increases circulation, revives muscles, and reduces swelling. “This isn’t some department store “massager” says one reviewer of the intensity. Another calls them a “must have” for anyone who’s on their legs a lot or putting in some high weekly miles. Pro tip: set the controller to 5 out of 7 for a deep massage.

  Read more ATN product reviews here.

The post The Best Father’s Day Gifts for Fitness Dads appeared first on Athletech News.

With anti-aging trends on the rise, consumers are always searching for the next big product to make them look younger. Can what you consume really impact your skin? Athletech News rounded up five best products that could have anti-aging and overall health effects on your skin and appearance.

Pressed’s Beauty Shot

Pressed’s latest product innovation is here, and it’s the Beauty Shot, available online and in Pressed locations. A blend of pomegranate, pineapple, lemon, aloe vera, vitamin C, and biotin, the Beauty Shot supports skin hydration and collagen production. The delicious shot will pump up your day—and have lasting benefits on your skin health and immune system, as well.

Momentous Collagen Peptides

Momentous’s Collagen Peptides is formulated specifically to go beyond just the traditional benefits of hair, skin, and nail health to aid with long-term tendon, joint, and soft-tissue integrity. It also includes Fortigel and Vitamin-C to improve collagen synthesis and strength in one’s body.

Athletic Greens

Athletic Greens’ AG1 has 75 high-quality vitamins, minerals, and whole-food sourced ingredients. It’s a blend of dried powdered vegetables and fruits, probiotics, digestive enzymes, vitamins, and minerals. It’s a powder that consumers mix with water and drink daily. AG1 has 62% of the recommended daily value (DV) of Vitamin A, 467% of Vitamin C, and 553% of Vitamin E, all of which are important for skin health.

Cloud Water Organic Cloud Water + Immunity

Cloud Water is a canned, sparkling drink with cocktail-like flavors. Its vitamin drinks are available in multiple flavors, like Blood Orange and Coconut, Grapefruit, Mint, and Basil, and Blackberry, Lemon, and Rosemary. Each can contains nearly 114% of the recommended daily value of Vitamin D and 114% of zinc, both of which contribute to skin health.

Nootropics Depot AvailOM High DHA Powder

AvailOM High DHA Powder by Nootropics Depot contains 225 mg of omega-3 in the form of 170 mg of DHA and 55 mg of EPA. Studies have found that the product can deliver more efficient results compared to conventional fish oil due to its inclusion of L-lysine and its specific conversion process. Omega-3s can serve to regulate the skin’s oil production, improve balanced hydration, minimize breakouts, and minimize signs of aging.

While no product is a magic cure, consuming the right vitamins and minerals can have a lasting impact on preventing damage and promoting healthy skin.

Featured photo by Ehsan Ahmadi on Unsplash

The post Move Over, Moisturizer: The Five Best Products for Skin Health appeared first on Athletech News.

Athletic Greens, a foundational nutrition company, is now worth $1.2 billion after raising $115 million led by Alpha Wave Ventures. The company’s flagship product, AG1, offers an all-in-one supplement that boasts the equivalent of a daily multivitamin, multimineral, probiotic, prebiotic, functional greens blend, and immune support complex.

Athletic Greens, founded in 2010 by CEO Chris Ashenden, is globally remote and expects to triple its workforce this year. 

The new valuation is an amazing feat, as Ashenden was at one point in debt and living on a friend’s sofa in New York City. His determination and sense of ownership led him through the crisis and cultivated a desire to “build a life based on happiness,” which was infused into all aspects of Athletic Greens. It also led to social missions with heart, as Ashenden, a native of New Zealand, supplied over a million meals to children in need. 

The company says it will use the new financing to help grow its AG1 subscriber base through digital and offline distribution, expand geographically, increase production capabilities, improve AG1 using scientific research, and launch new products.

“Our customers come to us with a lot of other problems they’d love us to solve and we have a decade of R&D and innovation to devise potential solutions. With this funding, we can continue to look at other ways we can support our customers. But at the core, we’re essentialists and we believe in the power of simplicity, so all solutions we bring to market will stay focused on ease, quality and delivering comprehensive value,” Ashenden tells Athletech News.

Recently, Athletic Greens on-boarded former Focus Brands executive Kat Cole as President and COO, a move meant to further its customer-first approach. 

AG1, which combines nine synergistic products into a single drink with 75 high quality ingredients, has offered a comprehensive supplement at a time when people are becoming more health-focused. Athletic Greens believes this concern over well-being places a great responsibility on health brands. 

“We know there’s this once in a generational shift happening right now for people wanting to take control of their own health. This is a global movement in an area that I call ‘Health Ownership.’ The trendline on Health Ownership has shifted up in a somewhat exponential fashion. People want to feel that they’ve done something amazing for their bodies on a daily basis and also about the products and brands they’re interfacing with. This consumer expectation places an important responsibility on brands to outperform and deliver beyond what is stated,” Ashenden tells us.

Athletic Greens received an initial investment round last summer, the first external funding in the last eleven years. 

After being worth $1B+, what’s next on the horizon for Athletic Greens? Whatever it is, the foundational nutrition company says it will remain true to its consumers. 

“While I can’t let anything out of the bag too early, what I can say is we’ve had 10 years of innovation and disrupting our own product and we’ll always do that. It’s all about the value we bring to our customers. Iteration 53 of our AG1 nutrition drink is next and iteration 54 will come out after that. That is our top priority because it’s the continual delivery of value to our customers,” Ashenden tells Athletech News.

The post Seeing Green: Athletic Greens is Now Worth $1.2B appeared first on Athletech News.