As the modern fitness age begins to take form, gyms and fitness studios are reaching out by the many to offer new modalities, benefits and methods of application. Few, if any, are going further than iFIT, the global fitness technology company. 

iFIT, Inc., with support from its commercial equipment division Freemotion Fitness, has an extensive history of making versatile digital fitness options available to a wide audience, most recently with its AI Coach and new suite of smart machines. In doing so, iFIT has solidified itself as a leading facilitator of hybrid fitness. 

Hybrid fitness is the concept of working out in different environments whether you are at home, at a gym, or on the go, integrating both in-person and digital elements. This approach allows individuals to participate in a range of activities — such as strength training, cardio, and yoga—through live classes, on-demand videos or virtual sessions. By leveraging technology for personalized fitness plans, hybrid fitness fosters community and accessibility, making it easier for people to maintain an active lifestyle.

“Hybrid fitness” is also about more than your environment, it represents the different ways you can tackle your wellbeing. iFIT intentionally goes beyond standard fitness with its content, touching on an abundance of factors like mental health, general fitness education and more. 

Addressing Mental Health

More than one in every five adults in the United States lives with some sort of mental illness, according to the Centers for Disease Control and Prevention (CDC). It would be a miss not to address the connective tissue between the body and mind. As a sector that looks to improve population health, the fitness industry has both a responsibility and an opportunity to play a vital role in this growing issue.   

As well as providing safe and supportive spaces for people to exercise, creating inclusive environments and training staff to be more aware of their members’ mental health needs, the fitness industry can also harness technology in these efforts.  

For iFIT, addressing wellbeing is top of mind. The brand works to establish a community feeling with engaging and supportive workout content. Take its Heart to Heart series for example, which takes users on a walk with iFIT trainers who share the ups and downs of their personal stories of overcoming hardship.

“iFIT’s trainers connect users at a human level with content series like Heart to Heart,” said Kelly Fuson, iFIT Senior Director of Global Marketing, Commercial. “This is something you could do in the gym, on a cardio machine at home, or outside in nature.”

Additional series that help to address wellbeing include the Anxiety: Work It Out Series with iFIT Guide Dr. Jarrod Spencer, which shares anxiety-relieving advice during virtual walks through the Caribbean and the Climbing to the Top Series with iFIT Trainer George Hincapie, which takes you to the peak of the legendary Haleakalā Volcano and includes stories of mental resilience. 

Wellness IQ

The concept of a Wellness IQ has come up more recently as a way to measure how savvy an athlete may be at understanding their own fitness and wellbeing and how to improve it. It acknowledges that we are all on a unique journey and discovering what works for each individual and how to go about doing it properly, whether it be stretching, strength, or cardio.

iFIT offers users a very inclusive experience, no matter their level of fitness. For those who might be intimidated at first in gym environments – and would perhaps prefer a more remote setting in which to take the first steps of their fitness journey – iFIT provides beginner-friendly and convenient workout options that can help individuals make the most of their gym memberships over time as they gain more knowledge and confidence. 

“The beauty of iFIT is that it allows people who might be new to fitness or just starting their journey to accomplish a specific goal become more confident with different types of workouts and techniques at their own pace and in any setting they feel comfortable in,” said Fuson. “The ultimate goal is to serve an athlete at each step of their journey, one that hopefully has them maximizing their gym, studio, or even corporate fitness center through content that comes to life on our Freemotion cardio machines or through strength training with our GENESIS cable machines.”

iFIT’s open and versatile form of educational content combined with its high-quality machines paves the way to an evolved, more fitness-literate world. 

“A goal of ours is to either be a gateway to hiring a personal trainer, or help augment an existing personal training plan by filling in the gaps in between sessions, and over time increase an athlete’s Wellness IQ,” Fuson added. 

Hybrid Fitness Appeals to All

Consistent gym goers, moderate fitness enjoyers, those who like to experiment with new modalities or just casual consumers all stand to benefit from iFIT’s Hybridization, as the brand offers features catering to all consumer identities. 

Today, however, those who lead a balanced lifestyle between physical, nutritional and mental wellbeing and those who continually evaluate new fitness programs, products and services are experiencing the most growth year-over-year, according to iFIT.

The needs and wants of modern fitness consumers are changing. An increasing number now look to improve their overall health and wellbeing – including mental health – rather than to purely build muscle. With its inclusive approach and huge variety of options that cater to people of all ages and backgrounds, iFIT offers the perfect hybrid solution to fitness operators – no matter who their members are. 

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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Club Automation, part of the Daxko family of fitness brands, knows there’s far more

to running a gym or health club than setting up shop with equipment and staff. By leveraging its digital prowess with its human-first approach, the solution has established itself as a robust foundation any fitness business can build itself upon. 

“We’re always on the pulse of what’s next,” said Wendy White, Chief Marketing Officer at Daxko. “By leveraging the latest trends we ensure gyms are positioned ahead of the curve. So while they’re focused on running their business and delivering an exceptional member experience, we’re handling the digital side — making sure they’re seen, heard, and growing.”

Paving a Smooth Road

The days of finding a gym by word of mouth or any other non-digital format are long gone. The gym sign-up experience now takes place almost entirely online. There, Club Automation operates like a savvy guide, helping individuals looking for new memberships reach their destination.

“Think about when someone is searching for a gym online,” said White. “They find a gym with a site that’s easy to navigate, filled with great member reviews, where they can sign up for a membership right away. Maybe they take advantage of a special offer and even book their first class — all in one smooth, hassle-free process. That’s where Club Automation steps in. We’re focused on creating that seamless, end-to-end experience from the first click through to their first visit, and well beyond.”

Club Automation accomplishes this first by putting gyms under a proper spotlight. The Club Automation digital marketing team begins by optimizing a client’s website. Doing so makes sites findable with little to no scrolling or page flipping required. After that, a simplification process takes place where Club Automation turns the site into a “central hub” for both current and potential new members. 

“Signing up, booking classes, you name it— that’s all integrated with the club’s management system for real-time updates,” said White. 

The buck doesn’t stop there, however. Club Automation also prioritizes keeping members engaged even after they sign up. Either with a club-branded mobile app or customized communication campaigns, Club Automation feeds members the right information in a timely fashion, prompting them to stick with their chosen gym. 

Seamless on Both Sides

Club Automation’s end-to-end user experience streamlines the process for both operators and members. There’s a clear connection between ease of use on the operator side and a seamless experience for members — once one aspect clicks, the other naturally follows.

“One of our partners recently said something that really stuck with me,” said White. “They mentioned that if their staff is struggling with clunky systems or unnecessary tasks, their members are going to feel that frustration too — and it’s true. A smooth member experience starts with having well-organized operations in the background that’s not only easy for your members, but for your staff as well.”

Club Automation recognizes the chain reaction begins with the implementation of an efficient software solution and ends with an upgraded member experience. 

“At Club Automation, we help facilities simplify their day-to-day so staff can focus on their members,” said White. “We simplify scheduling, automate billing and give staff the tools they need to focus more on the members and less on the paperwork. It’s all connected. When the gym runs smoothly, the members feel it, and that’s what leads to a better experience for everyone.”

Separation from the Pack

For as forward-thinking as Club Automation is, it isn’t the only software supplier that’s come to understand what an upgraded digital infrastructure can do for fitness brands. Regardless, Club Automation still stands out from the crowd with how closely it works with gyms to not just maintain, but empower their brand identity. 

“We’re a one-stop shop for all things digital — from designing websites to SEO optimization and managing paid ads,” said White. “But it’s not a one-size-fits-all approach. We work with each gym to figure out their specific goals and build a strategy that fits their needs.” 

Club Automation now offers website plugins that connect important features like scheduling, programming, and member login directly to a client’s existing WordPress website. If needed, they can also rebuild the entire site, starting from the gym’s brand identity and goals to create a tailored solution.

Club Automation’s diligence is well-rewarded. The solution reports that on average, operators with the Club Automation platform fully integrated into gym operations, from website to member management, are able to cut down administrative time by 20% and boost lead conversion by 26%.

“One facility told us they’re now saving over $86,000 per month,” said White. “That’s huge for them, not just in terms of savings, but in how they can reinvest those resources into their staff and member experience. It’s stories like that which really show how much of a difference the right system can make.”

The future of fitness may hinge on the ability of gyms to leverage technology while maintaining a personal touch. Club Automation exemplifies this balance, setting a standard for how fitness brands can enhance operations and member engagement. Those who adapt and embrace these changes will lead the way in creating fitness experiences that resonate with the needs of modern consumers.

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report. 

The post Club Automation Balances the Digital and Human-First Approach as a Software Provider appeared first on Athletech News.

A gym floor packed with treadmills, benches and bikes is not what it used to be. Although it was once a sight to behold for fitness enthusiasts, it’s now a stressor in the eyes of many, according to Aktiv Solutions, a leading commercial and home gym design company. 

“For many years, gyms have been dominated by rows of treadmills, ellipticals, and single purpose weight-stack machines,” said Bryan Green, Founder and CEO of Aktiv Solutions. “Today, exercisers are increasingly seeking open spaces to move and train with variation.”

With modalities that require a freer gym layout gaining popularity, the call for open space, even at the expense of machine availability, has never been louder. Aktiv Solutions is eager to answer that call. 

The shift from traditional equipment-centric models to a more holistic, movement-based approach reflects a broader understanding of fitness as not just a way to achieve aesthetic goals, but as a way to enhance overall physical functionality.

What’s driving us right now?

Functional fitness has gained traction, emphasizing exercises that improve the body’s ability to perform daily activities, while high-intensity interval training (HIIT) offers efficient, effective workouts. Sports-specific training is also becoming increasingly popular, with programs tailored to meet the custom needs of both athletes and recreational participants. Recovery has also come to the forefront, with fitness facilities integrating dedicated spaces and services for stretching, relaxation and rehabilitation.

This movement-based philosophy not only enhances performance but also supports a sustainable, enjoyable approach to fitness, empowering individuals to lead healthier and more active lives. Gyms that accomplish this are gyms of the future.

The Rise of Movement-Based Training

For many years, gyms floors were littered by rows of treadmills, ellipticals and single-purpose weight-stack machines. Today, however, exercisers are increasingly seeking open spaces to move and train with greater variation, and with a lot of “toys” in the toy box, such as balls, bars, bands and much more. This shift is fueled by a desire for functional workouts that mimic real-life movements, preparing individuals for both daily activities and athletic pursuits.

“The fitness industry continues to experience a transformative shift, moving away from traditional, isolated equipment towards more dynamic and functional training experiences. This evolution is driven by a growing desire for workouts that prepare us for real-life movements and empower individuals to achieve their fitness goals in a more engaging and effective way.” says Green.  

Perhaps the fastest-growing category among a wider spectrum of the population is sports-specific training. This tailored approach meets the unique needs of athletes and individuals participating in specific activities, from pickleball conditioning to youth sports specialization. Sports-specific training tailors movement to a particular sport’s demands, boosting performance and reducing injury risk. It focuses on relevant skills, movements and physical attributes, improving overall efficiency.

Many fitness facilities now offer specialized programs to meet these needs, helping individuals train effectively and achieve their goals, and more personal trainers than ever are finding sports-specific niches they can build a career around, whether its basketball training that emphasizes quick lateral movements and vertical jumps, or a focus on agility and kicking techniques for soccer.

“The rise of sports-specific training is a testament to the growing demand for personalized fitness experiences,” says Green. “Aktiv supports facilities in the creation of a myriad of specialized training environments that cater to the unique needs of athletes and individuals seeking to excel in their chosen sports. Facilities that provide engaging solutions and expert guidance tend to deliver exceptional results-driven experiences.”

The Role of Digital Guidance

Digital guidance has become an essential aspect of modern health clubs. Integrating technology into workout spaces helps members maintain proper form while providing motivation and inspiration. By offering personalized workout plans, progress tracking and engaging content, facilities are creating a more immersive and enjoyable experience for their members.

To accommodate this shift towards movement-based training, gyms are now investing in innovative equipment that facilitates open-space workouts and smarter storage solutions, with a keen focus on strength training. Functional training bays and free-weight areas provide versatile platforms for a variety of exercises from bodyweight movements to kettlebell swings, and plyometrics, and are an ideal application for digital guidance. .

“The fitness industry is clearly undergoing a digital transformation, and our AktivTV platform makes content integration a snap for facilities of all types” says Mike Kelly, Vice President of Global Sales for Aktiv.

“Facilities need plug and play tools to create and deploy engaging content to inspire members to reach their full potential. By providing zone specific scheduling, multi-screen deployments, and white label content, AktivTV helps facilities deliver exceptional value and drive member satisfaction,” says Kelly.

The Growing Importance of Recovery

Recovery plays a vital role in overall fitness and well-being, and people are finally understanding that rest supports effort in a key way. This change acknowledges that effective fitness regimens aren’t just about intense workouts, but also about allowing the body to repair and strengthen itself between sessions.

Many gyms are now incorporating dedicated recovery zones, equipped with tools and spaces designed to facilitate proper post-workout care. These areas may include:

• Stretching stations with guided routines
•  Foam rolling and myofascial release equipment
• Vibration training equipment
•  Hydrotherapy options like hot and cold plunge pools
•  Meditation and mindfulness spaces for mental recovery

Recovery-focused classes and workshops are also becoming more common, teaching members about the importance of rest, proper nutrition and stress management.

“With the increased demand for intensified training modalities, it’s more important than ever for exercise facilities to prioritize space and amenity for exercise recovery,” says Kelly. “By incorporating dedicated recovery zones and specialized programming where applicable, facilities can help members optimize their training results by reducing the risk of injury, and enhance the overall well-being for their members.”

Changing Expectations

As the fitness industry continues its shift towards movement-based training, digital integration, innovative equipment and recovery, gyms that can adapt to these changing preferences are more likely to succeed. By embracing emerging trends—such as interactive fitness technology, data-driven insights and diverse training modalities—health clubs can create more engaging and effective experiences and “zones.”

This emphasizes the importance of creating spaces that support a lifelong commitment to wellness. Facilities and practitioners at the forefront of these changes will play a crucial role in shaping the future of fitness, ensuring that it remains relevant, inclusive and accessible to all individuals, regardless of their backgrounds or fitness levels. Aktiv Solutions is at the forefront, providing innovative equipment, digital solutions and facility design expertise helping operators adapt to these dynamic trends.

The most successful fitness facilities will be those that can seamlessly blend movement-based training, cutting-edge technology, and a focus on holistic well-being. The gym of tomorrow is not just a place to work out, but a comprehensive wellness destination that empowers individuals to lead healthier, more active lives.

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WellnessJK, the worldwide wellness equipment manufacturer, knows its striking while the iron is hot. The Global Wellness Institute (GWI) expects the wellness economy to reach $9 trillion by 2028 — but that’s just one of many signs touting the industry as a growing cash cow. 

The largest, however, is arguably wellness real estate. It’s the fastest growing industry sector within the wellness economy since before the pandemic and experienced an +18.1% annual growth between 2019 and 2023. 

“Wellness real estate growth is a great barometer for us to see the health of the industry, the confidence that people are putting into their own wellness journey,” said Andy Dunn, Senior Sales Director, Wellness. “I think that it shows full circle recovery from a tough few years being achieved and now surpassing 2019 growth numbers.” 

By manufacturing equipment and helping brands new and old better understand this side of the industry, WellnessJK is riding the wellness wave rather than paddling against it. 

WellnessJK’s Take on the Surge

WellnessJK points to two main triggers for this wellness real estate boom — the current nature of the real estate market and our increased desire as individuals to connect with one another. 

“The supply and demand of property is in the buyer’s favor right now, with many vacant properties from the last few years, which means that landlords need to promote good pricing and opportunities to get operators to fill vacant space,” said Dunn. 

“Secondly, consumers have a deeper understanding of what in-person, community-driven programs and services can do for their mental wellbeing,” he added. “At our core, we are social, community-driven beings that thrive off interaction and experiences. The last few years, if nothing else, were a huge social experiment on how we function in our communities and thrive off human contact in its various guises, whether talking to neighbors daily, attending a Zumba class, seeing your friends and family or being with your CrossFit crew.”

A Focused Response

In response to this real estate trend and its driving factors, WellnessJK adapted its sales tactics with a more targeted approach over the past few years. The brand today primarily focuses on covering both large growth segments and geographic locations already engulfed by the wellness surge to ensure profit.

“One of my mentors told me that you need to fish where the fish are, so we are trying to ensure we develop a sales and coverage strategy that takes full advantage of these trends in the segments we are working on for future success,” said Dunn. “By doing this, we are trying to leverage and use our brand equity to help those customers and segments to have the best possible product experience from a company that has quality, durability and a 100-year history in light and building the best possible product to help our customers achieve their objectives.”

Virtual Wellness

While WellnessJK is known for its red light therapy and touchless massage, which both represent in-person services, virtual wellness still has a place in all this even amid the rise in brick-and-mortar locations. It has and will continue to operate as a bridge of sorts for new wellness consumers, eventually leading them to physical locations. 

“We do multiple things for our wellness in a virtual or at-home fashion,” Dunn explained. “Meditation can be done anywhere. It seems more people than ever cold plunge or do contrast therapy at home. For a number of new wellness techniques, trying them at home or virtually is a quick way to discover your like for or tolerance of said technique to then try a brick and mortar or community version of that experience.” 

Rather than fall off at the expense of growing in-person wellness opportunities, WellnessJK expects virtual wellness to surge alongside them.

“I think we’ll see the growth of both options as new modalities become more mainstream,” Dunn said. “More and more research on more and more topics is leading wellness seekers to try and experiment with more and more techniques, more experiences and research more modalities that they feel may be a hack to drive better performance, mental health, happiness or all-round wellbeing.”

Future Outlook

WellnessJK also understands that staying on top of industry trends is no singular effort. The brand intends to expand on its findings going forward to remain ahead of the curve, looking at wellness from a more precise lens that breaks down its different sectors and potential new ones. 

“We are strategizing around recovery vs relaxation vs rejuvenation – how they differ, what those protocols look like and how we communicate that to customers,” said Dunn. “Also, how we can support the fitness, hospitality and spa world to connect the dots with their users around the use of GLP-1s, Semaglutides and the critical effects that proper recovery and wellness have on that user’s journey.”

WellnessJK also has its sights on applying an even blend between automatic and in-person services in the new year. Doing so promises to give clients and users a broad arsenal of tools to help accomplish their wellness goals. 

“We are also having conversations with numerous customers around a trend we think will be more prevalent in 2025, and that’s self service or automated solutions, which fits perfectly with our Wellsystem Wave product to either be a precursor to a treatment or activity or as a product to prolong the luxury or an experience like a massage or spa day.” 

The Wellsystem Wave is an automatic dry massage device that uses airless water for a high precision, low maintenance experience. It’s a simple insert to any wellness operation thanks to its convenience, as there’s no staff required to run it, and with the level of comfort it applies. 

“We have to continue to be the right partner for our customers, provide credible solutions and insight that will position us as the leader when it comes to wellness insight, product, relationships, quality of service and true partnership to drive long-term customer outcomes,” Dunn concluded. 

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As the industry continues to embrace emerging trends in fitness, health and wellness, Broad Fit Financial, the equipment finance lender for the industry, has actively evolved and embraced these trends.   

“Broad Fit Financial was born from our desire to support the evolving health and wellness industry,” said Broad Fit President and Co-Founder Stephanie Taylor. “We maintain a strong pulse on the trends, needs and future of this space. By understanding consumer shifts towards more holistic offerings such as women’s health and fitness goals, recovery options, youth engagement, and performance training, we too must remain ” 

Broad Fit not only recognizes the benefits of these offerings for individuals, but how equally valuable it is for facilities to provide these varied options. With that foresight, they have been able to substantiate the necessity for the broader use of funds with their credit teams. 

While having its ear to the ground and a strong pulse on the future of fitness and wellness, this industry partner is strongly poised to facilitate funding for both traditional and emerging modalities.  

Out with the Old, In with the New 

There’s arguably no trend with more momentum right now in the fitness industry than the increased demand for wellness amenities and products.  

“We have seen an explosion of financing requests coming from corporate wellness, office buildings, multi-family and country clubs,” said Taylor. “In each of these markets, the trends are geared towards promoting a more holistically healthy environment from the fitness center to the relaxation spaces.” 

Broad Fit not only understands the fitness centers standard for amenities but also the evolving offerings that are important to today’s users. Access to funding is a key component of business and having a lending partner who is as invested in this industry as their customers are, is vital to the future of fitness financing.   

“My previous experiences in fitness financing were of limiting the amount of funds allocated towards ancillary items in a facility,” said Taylor. “Once we deviated from the traditional industry funding sources, we were able to establish new partners who are supportive and ignited about their participation in the advancement of the fitness industry to include holistic wellness. And taking it even further, tenant improvement funding is also available for good credits.” 

Taylor says that with Broad Fits’ varied access to capital it has become easier than ever to support emerging trends in the fitness industry, “allowing facilities to offer innovative options required to meet the needs of their members, attract new ones, and stay progressive without having to use cash on hand for growth.” 
 
Education is Key 
Not only is it important for facility operators to be clear on the potential benefits related to financial investments, but funders also need to understand the value financing offers these businesses that want to expand their offerings outside the traditional gym setting. 
 
To that end, Broad Fit prioritizes education across the board as all related parties benefit from  learning about the added value of staying on trend with what end users want out of a health, wellness and fitness facility. 
 
“We need to constantly educate ourselves and our funders on the changes taking shape in this space,” said Taylor. “There are trends that are unique to the fitness industry and providing the supporting education to our partners around the wants of consumers, the benefits, and the success realized through the implementation of these added offerings, enables us to provide  financing that might otherwise be difficult to procure.” 
 
Once more traditional brands get a glimpse of what new fitness amenities can do for them, they rarely need more convincing for further investment. 
 
“The modern office building and residential environments are mind-blowing for people like me who grew up in dank, bland, and uninspiring spaces of the ‘90s,” said Taylor.  “Today, these are some of the most gorgeous buildings you can imagine with an abundance of amenities to attract and retain tenants demanding more progressive offerings. The meager spaces offered in the past are no longer just a box checking line item at the end of a building’s marketing piece but is now positioned as a top line amenity featuring all the bells and whistles to attract long term occupants.” 
 
No Time Wasted 
Broad Fit’s efficiency comes from speed and openness. Its approach is a transparent, less-daunting style, supported by a quick application to approval process. Broad Fit’s established flow is smooth and clear, making the experience a very positive one.  
 
“Financing doesn’t have to be as complex and overwhelming as it is often made to be,” said Taylor. “My mission from the start was to offer financing to our industry in a less intimidating manner. We don’t talk over your head in an attempt to confuse you or impress you with our knowledge. We genuinely want you to understand how this side of the business works and help you make the best decision for you while explaining all the nuances needed to make that decision.” 
 
“In terms of our process, we are focused on speed and simplicity. Due to lead times, we need to move quickly and methodically,” Taylor added. “We have segment specific credit applications which is a significant time saver, removing much of the back and forth for additional information.” 
 
Most Broad Fit transactions only require a credit application. The brand qualifies these applicants based on their business credit and moves to the contract stage immediately after securing approval.  
 
“We are systematic and highly communicative,” Taylor added. “Our team is close-knit, collaborative, and sincerely excited about how we show up for this industry we feel so connected to. This is evident when you work with us. Just as the fitness industry has modernized, so has your fitness finance partner.” 

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MADabolic, the strength training fitness franchise, is all about playing the long game. 

When most people approach a new fitness routine, they do so with aspirations of seeing immediate “gains” in the mirror. However, a workout regime with that mentality alone can inhibit meaningful outcomes. 

MADabolic strays from that norm, providing a uniquely scalable training experience that equips members with the tools to build their desired physique while also fostering durability, functionality and preparing them for a balanced lifestyle. 

“MADabolic’s training program is intentionally designed to build strength and long-term resilience,” said Kristi Wass, VP of Marketing at MADabolic. “While scalable enough to challenge former athletes and everyday fitness enthusiasts alike, we focus on building sustainable habits and training in a way that enhances everyday life. The purposeful programming keeps workouts engaging and effective over the long haul, and that consistency drives results.”

More Isn’t Better

In MADabolic’s eyes, many in the fitness industry need to redirect their attention. 

“Too often, cardio is overhyped and more is treated as better,” said Wass. “But effective training can be efficient. Each MADabolic workout is 50 minutes and includes five movements. The workout is designed to stimulate progression and results, enabling members to see continued growth over time.” 

The MADabolic protocol includes structured, strength-based programming. Rather than constantly introducing new exercises, the brand emphasizes variations on fundamental movement patterns and coaching clients to move well before building load. This, paired with the focus on time-based work intervals rather than number of reps, relays significant and sustainable fitness outcomes.

“Our view is rooted in basic fundamentals, but is in a sense countercultural,” said Wass. “Training to lift heavy things will make you stronger. You’ll find heavier kettlebells, dumbbells, and d-balls on our floor than you see in other group fitness concepts. Another distinct factor is how much our trainers focus on one-on-one coaching and quality of movement.”

Building Upward, Not Sideways

MADabolic encourages clients to strength train four days per week with the idea that results are born of ongoing adherence to a program that’s methodically structured toward a long-term goal.

“Anyone can work through an arbitrary number of reps and random, flashy movements to break a sweat,” Wass explained. “We prefer to take the road that’s built to teach skills and provide long-lasting benefits.” 

What happens on our training floor enables clients to feel continuously challenged through varied intensities and functional movements, even after years of training with us,” Wass added. “People joke about how the more you progress, the harder the workout feels, and there’s actually some truth to it; there’s continued growth happening here.”

The Shift is Happening

MADabolic’s alternative approach is beginning to catch on. The proven benefits and popularity of strength training from a general standpoint are supporting it as well. 

“Strength training and fundamental movement patterns are becoming more widely recognized for their value,” said Wass. “Strength is in our DNA; it’s not something we’re layering in over the top of our core programming, so MADabolic is positioned to continue to build momentum as a broader audience continues to take interest in an exercise program that will help them get more out of life.”

Longevity, the fitness industry’s other hot commodity, also aligns with MADabolic’s approach to quality over quantity. The brand’s commitment to structured strength training reduces injury risk and sets users up to continue enjoying their workout regimen for years to come. 

“As more people seek sustainable fitness solutions that prioritize strength and promote long-term health, MADabolic is perfectly positioned to meet that demand,” said Wass. “The same core beliefs we were born from over a decade ago ring just as true now as they did then. As many other fitness and wellness concepts are grasping to add more to their offerings, we’re pleased to double down on the thing we’re great at: helping everyday people gain strength and age athletically.” 

MADabolic currently has 35 units open and operating today. Another 8-10 are expected to open before the end of the year and another 60+ units are in development. 

“Over the next 18 months, you can expect to see many more MADabolic locations open across the country, both in new markets and expanding in our current markets,” said Wass. “The future is bright for strength and for our brand.”

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

The post How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness appeared first on Athletech News.

As a gym or studio owner, you invest thousands – if not more – into state-of-the-art equipment each year. These are big-ticket items that represent a significant piece of your annual budget. Yet, all too often, this investment or even the equipment goes unnoticed by your members.

Digital Revenue Systems (DRS) is here to change that.

Specializing in fully branded, high-end digital content experiences for fitness facilities, DRS uses award-winning software and industry-leading strategies to captivate members in ways that traditional in-house communication cannot match.

With a team of seasoned fitness marketing experts and the ability to create fully personalized content, DRS empowers studios and gyms to spotlight their equipment investments effectively. Whether it’s showcasing new features, driving engagement, or highlighting benefits, the possibilities for connecting with members are endless.

“What’s great about using our system is the ability to be both strategic and creative to achieve the goals,” says Lisa Maguire, co-owner of DRS. “Whether it’s reinforcing your commitment to excellence or delivering an engaging demo to educate members on how to use a unique or specialized machine, our screens provide the perfect platform to communicate effectively.”

The Magic is in the Marketing

What makes DRS truly unique is the deep expertise of its founders, Lisa Maguire and Taylor Watkins. Both industry veterans, Maguire and Watkins honed their craft during their combined 30+ year tenure at Hockessin Athletic Club (HAC), one of the nation’s most prestigious health clubs. At HAC, they managed 32 screens as valuable advertising platforms both internally and externally, paving the way for DRS’s approach today.

DRS doesn’t just offer technology, they offer strategy. Maguire explains, “Every studio’s scenario and goals around new equipment are different. Some may want a campaign that simply announces a new piece and highlights its features, while others may want to drive members to their mobile app to learn how it works. We tailor the messaging and visuals to fit those goals.”

DRS begins every partnership with an in-depth consultation to understand the facility’s goals. They hold brainstorming sessions, review best practices, and collaborate to develop a comprehensive strategy from initial planning to content creation. Whether it’s introducing a $12,000 treadmill or educating members about a rare or specialized piece of equipment, DRS ensures the messaging resonates.

“Digital signage should be an extension of all marketing efforts,” Maguire emphasizes. “When introducing new equipment, we recommend celebrating it across all platforms …email, apps, social media and of course, digital signage. Our screens are often the most visible part of a facility’s marketing efforts because they reach members where they already are: on-site.”

One standout feature of the system is the ability to play different content at different times of the day. For example, a gym can target active adults and seniors in the morning with videos showcasing their age group using specific equipment. In the evening, the screens can shift focus to younger members, featuring training that’s relevant to their fitness goals.

DRS’s technology can even parcel out the screens to incorporate custom tickers or QR codes, directing members to additional resources, such as tutorials or app features. “Our screens can showcase videos, provide detailed instructions, and even drive people to ask a trainer for help, which is an excellent opportunity to boost personal training sales,” adds Maguire.

Beyond Showcasing Equipment

While DRS is highly effective at spotlighting new equipment, their digital displays serve a variety of broader purposes, transforming them into essential tools for any fitness facility’s success. One of their key features is the ability to act as a powerful revenue stream by offering advertising space to local businesses, creating mutually beneficial partnerships. This not only provides gyms with a steady source of additional income but also fosters valuable connections within the community.

Beyond revenue generation, DRS screens are designed to elevate the overall member experience. The displays can be used to promote gym events, such as fitness challenges or charity fundraisers, helping to build a sense of community among members. They’re also perfect for announcing group fitness schedules, offering timely updates and even showcasing inspiring member success stories to boost engagement.

“Digital signage should be a seamless extension of your marketing efforts,” Maguire stresses. “It’s not just about sharing information but creating a dynamic and engaging experience that adds value to every member’s visit.”

Feedback from gym operators and front desk staff has been overwhelmingly positive.

“We’ve heard from facilities that members often see something on the screens and then come to the front desk to ask about it,” Maguire says. “It facilitates additional engagement between members and staff, which strengthens the overall experience.”

Looking ahead, DRS envisions even greater integration of digital displays in fitness spaces.

“In terms of digital signage, it’s further solidifying its role as an essential tool for member engagement,” says Maguire. “Members may not always read an email or check social media, but when they’re in the gym, they’ll see the screens. That makes this platform invaluable for communicating essential messages and driving deeper engagement.”

The post Maximizing Equipment ROI: The Power of Digital Signage appeared first on Athletech News.

For over 40 years, Woodway has been designing and manufacturing one thing. Innovative, premium, high-performance treadmills. The company’s ethos lies in helping people to fundamentally move better. In fact, the name “Woodway” is derived from the German term “Waldweg,” meaning “way of the woods,” which reflects a desire to replicate the natural feeling of running on a forest path.

To that end, their treadmills feature unique slat-belt technology, which provides a smoother running experience, a longer lifespan, and lower maintenance requirements than traditional belt treadmills, making them a sought-after asset among professional sports teams, rehabilitation centers, research labs and clubs and gyms globally.

A little over year ago, Woodway launched a distribution and sales partnership with CLMBR, to take their vertical climbing machines to the commercial market.

Athletech tapped into Woodway’s Director of Sales and Marketing, Eric Weber, to find out more regarding the impetus behind the partnership, the product’s relevance in today’s market, and how its translating to clubs and gyms globally.

Leveraging a Partnership to Maximize Market Impact

Understanding the value of complementing their treadmill product line, Woodway has engaged in a handful of partnerships like this before, being particularly selective to only choose brands and products that align with their mission while adding significant value to their customers and the marketplace.

Weber explains, “As a company based on better movement, every product we back needs to fall into that standard while bringing unique solutions in technology and/or modality.”

He goes on to highlight how CLMBR achieves this.

CLMBR essentially trains a movement pattern that we see great benefit in,” he says. “It is a natural contralateral movement that is fundamental and goes all the way back to crawling. This supports good form from a development standpoint and a training standpoint. – Eric Weber, Woodway’s Director of Sales and Marketing

Also, unlike traditional “mono-pole” climbers, CLMBR’s patented “open-frame” design allows for better ergonomics, comfort and flexibility for various body types by providing improved foot and knee positioning. The touchscreen display is positioned further from the user for a more comfortable viewing experience, especially during group classes. CLMBR makes it easy to integrate vertical climbing into any space.

Next is its use of technology. The product offers a full digital library of pre-programmed self-guided exercises and workouts that cover all fitness levels, as well as a simplified touchscreen option to begin a non-guided workout.  

“This fully aligns with how we integrate tech into our treadmills,” Weber explains. “We support usage from a minimalist/functional standpoint all the way through a totally immersive experience – it’s all dependent on user preference and how and where the equipment is being used in the gym.”

He adds, “I will say that while I typically prefer to get on a machine and control my own training routine, the library of workouts opened up a lot of ideas for me in terms of how the CLMBR can be used to support different training needs and modalities.”

This brings us to the next point …versatility in modalities.

Credit; CLMBR

Strength Meets Cardio – a Dual-Purpose Game Changer

A unique aspect of the CLMBR is its ability to facilitate both cardio and strength training, which gives it an edge given today’s fitness climate.

“It’s well known that strength training is in great demand – from fitness enthusiasts to elite athletes, it’s a significant component of performance and fitness,” says Weber. “The CLMBR supports both – from glute and hamstring development to the cardio aspect, this product can play in both arenas and provide a really efficient total-body workout, making it highly desirable and relevant.”

The CLMBR also allows for a full range of resistance options, offering a lot of flex in usage.

“This ever-changing experience also helps ensure that users don’t hit plateaus or get bored,” he added.

Efficiency is another major advantage. Users don’t need to spend lengthy periods of time to get results.

“It’s a great piece of equipment to choose for days when you need a great workout but don’t have much time,” Weber says. “This machine allows users to maximize their time and not get shorted on outcomes.”

From Turf to Group Classes: The Multi-Functional Appeal of CLMBR

Another notable aspect of the CLMBR is its versatility across different areas of the gym floor.

“The CLMBR holds relevance in various gym settings,” Weber says. “It integrates seamlessly into small-group circuit training, works effectively on the turf for functional workouts, and, thanks to its compact size and wheels, can be easily moved out of the way when not in use.”

Weber also emphasizes the value of its small footprint, particularly in cardio areas.

“As gyms continue to prioritize more open spaces for dynamic functional training, small group sessions, and community-building, CLMBR fits perfectly because it takes up minimal space,” he notes.

Additionally, some clubs are repurposing underutilized areas by incorporating the CLMBR.

“We have a Crunch location that added CLMBRs to a group fitness room and developed a class centered around them,” Weber explains. “The response has been outstanding, with significant success in enhancing member engagement and creating upsell opportunities by offering something new, fresh, and distinctive in their fitness offerings.”

Credit: CLMBR

The CLMBR & The Gym of the Future

When envisioning the gym of the future, Weber believes the CLMBR will become increasingly essential.

“I see this being a standard piece of equipment in gyms, with several on the cardio floor, a few in the functional training area, and perhaps even used for group fitness classes, as Crunch is already doing,” he explains. “As more people realize how efficient it is — whether providing a high-intensity 30-minute workout or integrated into a more diverse exercise routine — it will only grow in demand.”

The CLMBR also offers significant value for gym operators in terms of cost and practicality. “It meets the diverse needs of modern gym operators, delivering on functionality, aesthetics, durability, and cost-efficiency, while positioning itself as a forward-thinking solution for the evolving fitness landscape,” he says.

For Woodway, the partnership with CLMBR allows the company to diversify its offerings while upholding its status as a premium supplier trusted by elite fitness facilities worldwide. For CLMBR, the collaboration successfully integrates their product into the commercial space as a valuable addition, enhancing their position in the market.

“The CLMBR delivers on all fronts—for us, for facilities, and for the end user,” says Weber. “It emphasizes proper mechanics and movement, serves both cardio and strength functions, and enhances any facility’s offering.

Ultimately, this partnership ushers in a new era for gyms, bringing heightened versatility, efficiency, and superior quality—a significant step forward for the entire fitness industry.

This article originally ran in ATN’s Gym of the Future 2024 report. Read more about how leading fitness and wellness brands are preparing for the future and download the free report today.

The post Innovating Fitness: Woodway & CLMBR Shape the Future of Training appeared first on Athletech News.

A chance workout at a Body Fit Training (BFT) studio in New Zealand during an anniversary trip with his wife impressed both entrepreneurs and sparked their interest in pursuing Xponential brands more deeply. Fast forward, and they opened their first StretchLab location in Honolulu, Hawaii six weeks ago.

Raven and his wife – leveraging her background as a physical therapist – now hold licenses for three StretchLab locations in Hawaii. Their first studio launched in October 2024, and when asked why he chose StretchLab, Raven’s response was rooted in purpose and family.

“My wife’s experience as a physical therapist attracted us to the StretchLab brand as a way to bring health and vitality to our community and build something we could be proud of and believe in,” Raven explains. “Our kupuna (grandparents/elders) want to remain active, and I knew the science-backed approach of StretchLab would appeal to them in a way that’s not intimidating.”

Raven’s Honolulu studio is – coincidentally – the brand’s 500th location, a milestone not only for him but for StretchLab as a whole.

“We are delighted to mark 500 locations and break in as the first StretchLab located in Honolulu to bring the relieving power of assisted stretching to the community,” Raven says. “StretchLab has given my family the opportunity to open a business that is purpose-driven, community-centered and genuinely changes lives for the better.”

StretchLab Expansion as Demand for Wellness Solutions Soar

StretchLab, part of Xponential Fitness’s portfolio of boutique fitness brands, is aimed at offering consumers a way to enhance mobility, reduce injury risk and improve quality of life.

StretchLab members work with Flexologists in 25- or 50-minute sessions tailored to their needs. The services appeal to a wide audience, from active seniors to athletes, and even those simply looking to improve their day-to-day lives. The studio also integrates advanced technology, such as Physmodo MAPS, to track and customize client progress.

“There are no gimmicks or complicated equipment, just a simple, fresh solution for everybody, no matter why they enter our doors,” says Raven.

Clearly, they are onto something.

With studios in 45 states and international locations in Australia, Japan, Canada, Mexico and Kuwait, StretchLab has awarded 1,000 licenses worldwide, cementing itself as a leader in the wellness industry.

When the Ravens opened their doors, it quickly became clear there was a strong need for this type of service in Honolulu.

“The biggest surprise was the demand,” Raven recalls. “We weren’t prepared for the overwhelming number of calls, emails, walk-ins and referrals in the month we opened, so we were slightly understaffed. Our schedule was completely booked weeks in advance, so we had to quickly grow the team and consider opening the second studio sooner than expected.”

The Power of Support

Another key factor that drew the Ravens to StretchLab was the extensive support the brand provides to its franchisees. From site selection and lease negotiation to staff recruitment and marketing strategy, StretchLab ensures that franchisees have the resources they need to succeed.

Raven credits this support as a major factor in his smooth launch. “We also worked with a recommended advertising agency for pre-sale initiatives and achieved incredible results with a high volume of leads that enabled us to open the first studio cash-flow positive and financially ready to pursue studios two and three quickly,” he explains.

In collaboration with the brand, Raven also took a creative approach by leasing a short-term space in a popular mall near the studio’s location to generate leads during pre-sale. “The mall foot traffic generated lots of leads for us,” he shares.

Day-to-day operations have been another area where the brand’s support has made a difference. “With help from StretchLab I hired a Studio Manager to help open my first location,” Raven says. “We communicated daily, and I trusted him to execute on the day-to-day operations while I focused my efforts on the logistics of construction and community engagement.”

Impacting Lives Through Stretch

For Raven, the most rewarding aspect of owning a StretchLab has been the transformative stories he hears from clients.

“The experience has more than met my expectations, especially with the client testimonials we receive regularly,” Raven shares. “One of our members came in weekly for a stretch in preparation for climbing Kilimanjaro – and accomplished it! Other members have been able to participate in sports again like pickleball and play on the floor with their grandchildren – things that were not possible for them before regular stretches. Hearing these stories makes all the effort feel worth the time and investment, knowing we’re healing the community with every stretch and enabling members to live their best lives.”

When asked what advice he would give to someone considering opening a StretchLab, Raven emphasizes the importance of people management.

“Understand that your role as a franchisee is almost entirely people management,” he advises. “All that really matters is maintaining a happy and motivated team that you trust to execute on the priorities of the business.”

Raven says that part comes easy.

With StretchLab, the team can rally around the idea of being a health benefit to the community that’s making a real impact. The whole team hears heartwarming stories every day inside the studio, which is incredibly gratifying and motivating.”

The post 500 Studios Strong: A Franchisee’s Inspiring StretchLab Success Story appeared first on Athletech News.

To thrive in today’s competitive fitness industry, facilities must go beyond offering traditional equipment. Modern gym-goers demand more than just tools to build strength — they seek dynamic, versatile and interactive solutions that cater to their diverse fitness goals and foster long-term engagement. Meeting these demands requires innovative systems that not only provide an adaptable and engaging training experience but also maximize space.

Enter PWR Play.

PWR Play, the latest offering from Life Fitness, combines strength and functional training in one sleek and adaptable system. Designed for both individual and group sessions, it supports a variety of workout modalities, from traditional cable-based exercises to bodyweight movements. With its modular design and space-efficient footprint, PWR Play is setting a new benchmark for how facilities can create dynamic and personalized fitness spaces.

“Today’s landscape prioritizes flexibility, efficiency, and customization, seeking equipment that enables both traditional strength training and functional movements,” said Josh Johanson, Product Marketing Manager at Life Fitness. “PWR Play responds to these needs by combining compact, space-efficient design with high functionality, ensuring it fits seamlessly into modern gyms and studios where maximizing floor space is critical.”

The system also brings an engaging aspect to inspire motivation and foster member dedication and retention. “PWR Play has a sense of ‘fun’ that increases motivation and commitment to fitness goals,” says Susane Pata, Life Fitness Academy Master Trainer and Territory Sales Rep. “Research has shown that when people enjoy an activity, they are more likely to return to it, so it truly can help create commitment.”

A Solution Built for Adaptability

Versatility is a defining feature of PWR Play, making it a valuable addition to facilities aimed at appealing to a broad audience. For Johanson, the modularity of PWR Play is what sets it apart from other functional training systems on the market.

“The ability to custom configure the system with over 16 stations lets facilities tailor the product to their users’ needs, ” he says. “This custom configurability meets the unique demographics and needs for gyms, creating a more personalized experience and boosting member satisfaction and retention.”

The system’s flexibility extends beyond physical design. Facilities can monetize PWR as part of a small group training package and leverage it as a membership value-add for acquisition and retention.

Pata explains, “I am currently working with a facility looking to incorporate PWR Play to do just this – fulfill paid programming goals via attractive program offerings.”

And when it comes to designing group training programs Pata says the possibilities are endless. “It’s a fitness pro’s programming paradise. Strong, creative programming that offers variety, relevance to goals, and fun —  hence, the word ‘play’ in PWR Play —  results in long-term involvement and feeds into the bottom line.”

Efficiency in Compact Spaces

Space constraints are another challenge that PWR Play solves with its modular and space-efficient design.

“I can say from experience that trying to fit equipment into NYC facilities is like a game of Tetris,” says Pata. “The versatility of the PWR Play offers an advantage because of how configurable it is. If one side of the facility is restricted for space, there are options to keep users closer to the machine.”

Johanson echoes this, saying, “The product’s design allows gyms to adapt the equipment to their space without sacrificing functionality. This makes it possible for facilities to meet the needs of a diverse range of users while optimizing their ROI.”

Beyond space, the system’s thoughtful design supports operational goals. The storage options and add-ons available with PWR Play ensure that facilities remain organized and clutter-free.

As fitness trends shift toward dynamic, multi-use training environments, PWR Play stands out as a solution to facilitate all types of exercises.

“Functional training encompasses primal movements —  pushing, pulling, climbing, hinging, rotating, squatting,” explains Pata. “The PWR Play offers a multitude of opportunities to train these movements. Whether it’s stabilization endurance for beginners or power training for athletes, it fits the bill for all levels.”

Johanson points to another product differentiator —  Life Fitness’ patented Cable Motion Technology.

“We take pride in offering incredibly smooth, multi-directional resistance on products like PWR Play,” he says.

The technology supports natural and unrestricted movements, allowing users to engage multiple muscle groups simultaneously and perform exercises that mimic real-world movements or athletic activities. “This in itself continues to be a game-changer,” adds Johanson.

Looking ahead, both Pata and Johanson see innovations like PWR Play as pivotal to the broader fitness equipment industry.

“This unique piece has a place in both strength and functional training settings,” says Pata. “Its versatility accommodates endless fitness programming and trends.”

Johanson adds, “It’s not just about adapting to current trends but leading the way in creating dynamic, engaging spaces that cater to the diverse needs of today’s fitness enthusiasts.”

The post Revolutionizing Functional Training: A Look at Life Fitness’ PWR Play appeared first on Athletech News.

Experiences have become a cornerstone of consumers’ well-being, with studio fitness categories like boot camp, yoga and Pilates driving attendance and membership levels beyond 150% of their pre-COVID benchmarks.

This demand for in-person activities reflects a growing desire to reconnect with others. Beyond physical fitness, these activities deliver a mental health boost by fostering social interaction and connection, and for many discovering a new studio or class isn’t just about working out — it’s about forming meaningful relationships and building a lifestyle.

In response, ClassPass has strategically capitalized on this growing demand, expanding into new verticals to meet the evolving needs of its members. The launch of Five Iron Golf, along with new categories such as pickleball, hot yoga and outdoor activities showcases the brand’s commitment to innovation. These offerings invite members to explore trending activities and discover fresh ways to stay active. 

Beyond fitness, ClassPass’s wellness vertical has experienced remarkable growth since the introduction of spas and salons on the platform in 2018. Today, members enjoy global access to over 20,000 wellness businesses, with more than 30% incorporating services like massages, facials and acupuncture into their routines.

“These trends underline a broader shift in how people approach wellness — it’s no longer just about physical health but about balance and self-care across all aspects of life,” says Zach Apter, Chief Marketing Officer at Mindbody, which now owns ClassPass. “We’ve positioned the ClassPass membership to be an investment in overall well-being, providing a wide variety of experiences that meet people wherever they are on their wellness journey.”

Community at the Core

ClassPass has also strategically tailored its offerings to foster social engagement alongside wellness.

“Community plays a key role in this evolution,” Apter explains. “Many of our members seek experiences that foster connection, whether it’s bonding with others in group fitness classes or exploring a shared interest like hiking. By broadening our offerings, we’re helping members integrate social and self-care experiences into their routines, providing opportunities to connect with others while prioritizing their health and well-being. Wellness isn’t just personal — it’s also about building relationships and finding belonging in a shared journey toward a healthier lifestyle.”

ClassPass’s expanded offerings have reshaped how members engage with the platform.

“Members are no longer just booking a single class or service — they’re curating an entire lifestyle on the platform,” adds Apter.

Strategic Growth Driven by Data & Feedback

When asked how ClassPass identifies new verticals, Apter outlines the company’s deliberate, data-driven approach.

“We’re a two-sided marketplace so anything we offer needs to work for both our members and our partners. We use member feedback, market research, and data insights to identify which services make sense for our audience, and then we make sure the suppliers of those services will benefit from liquidating their excess capacity via the ClassPass audience, without impacting their direct businesses.”

While ClassPass has grown into a multifaceted platform, its roots in fitness & wellness studios remain vital.

“ClassPass’s expansion into diverse verticals has strengthened its relationship with fitness and wellness partners by driving additional member engagement and retention,” Apter notes. “The more diverse experiences we provide, the more opportunities people have to explore and enjoy a variety of activities, which creates a retentive effect. This rising tide lifts all boats: members who stay longer on the platform continue to spend with the providers they’ve discovered over time.”

For fitness and wellness studios, this means consistent exposure to new customers and sustained loyalty from returning members.

Food and Beverage: The Latest Vertical

ClassPass recently began testing food and beverage offerings in select U.S. markets and neighborhoods. This expansion has already achieved immediate traction, with more than 20% of members purchasing these options and over 80% making repeat purchases.

“This expansion goes beyond just fitness and wellness — it’s about creating a richer, more integrated lifestyle for our members,” said Apter.

As ClassPass evolves into a comprehensive wellness platform, its vision remains steadfast: to provide members with a wide variety of experiences that support their well-being while helping local businesses thrive.

“What we’ve proven at ClassPass is that our members have an insatiable demand for discovering new local experiences and that local businesses consistently seek cost-effective ways to reach new audiences and move their excess capacity,” Apter concludes. “While fitness remains a cornerstone of what we offer, the success of categories like wellness, beauty, and now food and beverage, demonstrates limitless potential for growth as we broaden our offerings.”

The post More Than Fitness: How ClassPass is Building a Holistic Lifestyle Platform appeared first on Athletech News.

As the fitness and wellness industry looks ahead to 2025, several groundbreaking trends are set to reshape how gyms and wellness centers operate. The introduction of pharmaceuticals, the evolution into all-encompassing wellness hubs and the rise of AI-driven personalization lie at the forefront of this transformation. 

These trends not only promise to redefine the traditional gym experience but also open new avenues for growth, engagement and member retention.

How does the industry connect to discuss these topics? From the innovative use of GLP-1 drugs to combat obesity and enhance metabolic health, to the creation of holistic wellness centers that cater to every aspect of health, and the revolutionary impact of AI on member engagement — these trends have the potential to drive significant changes in the industry and require further examination.

Rest assured, these developments will be the subject of much discussion and debate within the fitness community in the coming year, particularly at industry events where thought leaders gather to exchange insights.

Pharma in Fitness, Say Hello to GLP-1

The integration of pharmaceuticals in fitness is igniting a revolutionary change in how gyms approach health and wellness. GLP-1 drugs are providing the spark. Developed by major pharmaceutical companies like Novo Nordisk, Eli Lilly and Pfizer, GLP-1s are moving beyond their traditional medical applications. Rather than ancillary, they’re now integral to fitness and wellness programs.

First and foremost, GLP-1s present a compelling opportunity for gyms to expand their offerings and appeal to more individuals by addressing health concerns that go beyond conventional exercise regimens. With 78% of people in the U.S. still not using gym services, the target audience is substantial. 

As we look ahead to 2025, expect more gyms to begin offering pharmaceutical solutions like GLP-1s. Those who stay ahead of the curve and embrace these innovations are more likely to attract a new herd of members seeking comprehensive health solutions given the abundance of individuals who stand to benefit from them. 

The Connected: Health & Fitness event in Los Angeles in February 2025 will explore this trend, particularly with its “The Great Debate: GLP-1, Threat or Entry Point?” panel discussion. Experts like Robert Gabbay, Chief Medical and Scientific Officer at the American Diabetes Association, will offer insights into how GLP-1 drugs might disrupt or enhance the fitness industry. This discussion will provide valuable perspectives on how gyms should go about integrating these new offerings to reel in new members.

Incorporating GLP-1 into fitness programs could redefine gym memberships, making gyms essential hubs for overall health management rather than just places for physical exercise. This evolution has the potential to impact both the fitness industry and broader healthcare practices. 

Diversifying Revenue Streams: The Future of All-in-One Wellness Hubs

The fitness industry is evolving swiftly, with gyms now looking to diversify their revenue streams and transform into comprehensive wellness hubs. This shift reflects a growing demand for holistic wellness solutions that go beyond traditional fitness offerings. 

With an increased demand for wellness, gyms are responding with expanded offerings that include services like biomarker testing, IV therapy and mental health programs. Brands such as Equinox, Muscle Lab and CorePower Yoga represent examples of each. The goal is to create a space where members can take care of all aspects of their health — physical, mental and even social. 

This trend will be front and center as well at the Connected: Health & Fitness event, where its “The Ultimate ‘All-in-One’ Facility” panel will explore how gyms can integrate these diverse offerings to create a seamless, all-encompassing experience for members. Expect insights from leaders like Emlyn Brown, Global SVP of Wellness from Accor and Matt Delaney, Director of Program from Equinox, who are driving the evolution of fitness spaces into wellness hubs.

As the fitness industry progresses towards 2025, gyms that successfully adopt this holistic approach will stand out in a competitive market. By offering a full suite of wellness services, they cast a wider net when looking to add new members and foster long-term engagement. 

The same goes for the corporate world as wellness boosts business. Michael Susi, Director of Wellness at LinkedIn, will take the stage and share how fitness and wellness are being integrated into the workplace to reduce burnout and boost productivity. 

AI, Personalization & Keeping Members Engaged

Shock, AI is revolutionizing the fitness industry. But how can we use it to tackle member attrition? With the rise of AI-powered wearables, apps and personalized coaching, gyms can deliver customized experiences that enhance member engagement and retention.

AI’s ability to process and analyze data from wearables and fitness apps enables gyms to create tailored workout plans and nutrition advice, offering members a more personalized approach to their fitness goals. 

AI can support gamified experiences and challenges as well that keep members motivated and invested in their fitness journeys. For instance, Life Time’s partnership with Microsoft to utilize AzureOpenAI demonstrates how AI provides dynamic training recommendations that evolve as members progress, improving both satisfaction and results.

The technology’s potential to predict member behavior and optimize engagement strategies permits gyms to not only enhance member experiences but also attract new members by offering tailor-made fitness experiences. When leveraging AI effectively, gyms establish individualized fitness journeys that extend beyond the average nine-month membership cycle.  

AI’s role in fitness is expected to expand even further as we move toward and into 2025. According to Sky Quest, the AI-powered fitness app market is projected to grow to $6.5 billion by 2031, illustrating an annual growth rate of 17.7% based on its $1.5 billion valuation in 2022. The future of fitness will likely be characterized by AI-driven personalization, setting new standards for member experience and business growth in the industry

The Connected: Health & Fitness Summit will take place on February 11-13, 2025, and has become a cornerstone in the fitness industry where technology, healthcare and fitness intersect to promote preventative health. 

By staying ahead of these developments and networking at events, gyms and wellness centers can not only enhance their offerings but also secure their place in an increasingly competitive industry. Embracing these changes will be key to thriving in 2025 and beyond.

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post Connected: Health & Fitness’ Top Trend Predictions for 2025 appeared first on Athletech News.

The global fitness app market is undergoing rapid expansion, with projections indicating it will grow from $1.5 billion in 2023 to $4.3 billion by 2030. This growth is fueled by technological advancements, particularly in artificial intelligence (AI), and a shift in consumer behavior toward digital fitness solutions. 

This presents a unique opportunity to integrate innovative technologies into your services, expand your reach and stay competitive. 

This checklist is designed to help you navigate these opportunities and implement strategic actions that will position your business for success in the booming fitness app market.

Embrace AI-Driven Technology

Integrate AI Features:
☐ Explore AI-driven features like adaptive workout plans, real-time feedback and predictive analytics.
☐ Assess how these features can personalize and enhance your clients’ training experiences.

Example: A boutique fitness studio integrates an AI-powered app that provides clients with personalized workout recommendations based on their progress and goals. The app’s real-time feedback feature helps clients adjust their form during workouts, leading to better results and higher satisfaction.

Partner with Tech Providers:
☐ Identify potential partnerships with AI-based platforms to boost your service offerings.
☐ Evaluate the cost and benefits of integrating these technologies into your business model.

Example: A small gym partners with  platform to automate its client communication and follow-up processes, allowing trainers to focus more on in-person coaching. This automation leads to increased client retention and better management of gym operations.

Adapt to Digital Consumer Trends

Expand Digital Services:
☐ Offer virtual training sessions or app-based workouts to cater to clients who prefer digital fitness solutions.
☐ Consider developing or partnering to create a branded app to engage clients on the go.

Example: A personal trainer develops a branded app that offers on-demand workouts and nutrition plans. This app helps retain clients who prefer working out from home, increasing the trainer’s reach beyond the local market.

Flexible Pricing Strategies:
☐ Introduce cost-effective digital alternatives to traditional gym memberships or personal training sessions.
☐ Ensure your digital offerings are accessible and appealing to budget-conscious consumers.

Example: A gym introduces a tiered membership model that includes an affordable digital-only option, offering access to an app with workout routines and live-streamed classes. This attracts a new segment of clients who may not have joined at the standard membership rate.

Monitor Market Trends & Opportunities

Regional Focus:
☐ Stay informed about key growth markets like the U.S., China, Japan, Canada, and Germany.
☐ Tailor your marketing and expansion strategies to target these regions effectively.

Example: A fitness app company identifies a rapidly growing market and localizes its app by incorporating region-specific features and language support. This strategic move results in a significant user base expansion.

Leverage Market Reports:
☐ Regularly review industry reports for the latest insights.
☐ Use this data to inform your business decisions and future planning.

Example: A fitness studio owner reads the latest industry report and decides to invest in AI-driven tools after seeing the projected market growth. This decision positions the studio ahead of local competitors who have yet to adopt similar technologies.

Stay Competitive by Learning from Industry Leaders

Study Major Players:
☐ Analyze how leading companies like are innovating in the fitness app market.
☐ Implement similar innovations in your services to stay competitive.

Example: Inspired by Azumio Inc.’s use of AI for personalized fitness tracking, a wellness coach integrates similar AI-driven progress tracking in their mobile app, helping clients stay motivated and engaged.

Continuously Innovate:
☐ Keep up with technological advancements and consumer trends to regularly refresh your offerings.
☐ Position your business as forward-thinking and tech-savvy by adopting new trends early.

Example: A fitness brand consistently updates its app with the latest AI and virtual reality (VR) features, offering immersive workout experiences that attract tech-savvy clients and generate buzz in the industry.

Next Steps:

Plan for Integration:
☐ Create a timeline for incorporating these actions into your business strategy.
☐ Set measurable goals to track your progress and success in leveraging the growing fitness app market.

Example: A gym chain sets a 12-month plan to integrate AI-driven virtual classes, with quarterly goals to monitor user adoption, satisfaction, and overall business growth.

By using this checklist and staying ahead of industry trends, you can capitalize on the booming fitness app market, ensuring your business remains competitive and poised for long-term success. 

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post Checklist: Capitalizing on Fitness App Industry Growth appeared first on Athletech News.

Consider the following scenario: Sally has always been a regular member at her gym, working out three times a week. While comfortable, she’s grown a bit bored and is curious about CrossFit. One day, she musters up the courage, visits a nearby CrossFit box, and buys a 20-pack. She’s excited but nervous.

The first few weeks are mediocre — Sally feels intimidated and unsure. She wants to love it but remains dubious. She misses the comfort of her old gym. Her attendance starts to drop, and after 60 days, she decides to return to her old routine. By 90 days, she’s done with CrossFit.

But what if things had gone differently?

Imagine Sally receives a warm welcome text after her first workout, applauding her effort and embracing her into the community. Feeling accepted, her energy is reignited.

Over the next few weeks, constant encouragement, resources and support from the gym keep her motivated. She starts to love CrossFit. She feels connected to the community. She talks about it outside the gym and invites her friends to join. By 90 days, Sally is not only a devoted member, but also one of the gym’s biggest advocates.

Michael Wuest, past CrossFit gym owner and Head of Marketing, SMB at Daxko says when it comes to new members, it really is an “either/or” situation.

“The first 100 days of a new gym membership make or break the trajectory of that member,” he says. “They define how a member feels about the experience and determine how that member will respond and act. Imagine if every member becomes this second version of the story. Gyms, CrossFit boxes and studio owners could have a whole team of ‘ambassadors’ working for the brand organically – and that grows exponentially with each new member.”

Wuest did not come to this conclusion or ah-ha moment overnight. Nor did he build the solution to the problem overnight.

A CrossFit owner of 10 years, once Wuest began realizing the critical nature of the first 100 days, he spent hundreds of hours studying member behavioral patterns and developing a communication and touchpoint strategy to motivate, nurture and retain them. His spreadsheet-based system proved so successful that it was eventually transformed into what is now Daxko’s Zen Planner Engage product.

Zen Planner is a software platform designed specifically for CrossFit boxes, martial arts studios, yoga studios and more and offers member management, scheduling and class management, billing and payments, automated marketing, reporting and analytics and a member-facing mobile app.

The Magic of Purposeful Moments

Wuest’s intensive labor around developing just the right communication delivered at just the right time focused on creating purposeful moments.

“The first step is to define the journey from the perspective of a new member,” he says.  “Imagine yourself in their shoes—what experiences do they go through? As the leader, consider what you want them to experience and how you can curate those moments. If you create impactful and purposeful moments and positive experiences through carefully timed touchpoints during the first 100 days members will keep coming back.”

Wuest explains how the system works.

“In addition to human-to-human interaction, for the first week after each class or workout, new members receive communication via email and text, welcoming them to the gym and offering resources that explain what to expect and how to navigate their new experience.”

The next step, he says, is to provide additional support that continues to progress.

“This includes offering advice on recovery, nutrition and how to get the best results from their workouts,” he explains. “We also set goals, such as attending two to three workouts per week. If a member doesn’t meet this goal, Zen Planner will trigger staff to follow up with a phone call or text to check in and offer encouragement.”

This builds what he calls a “feedback loop,” by which a member’s progress can be monitored and the support and communication adjusted.

Throughout the first few months, Wuest says it’s important to focus on helping members establish healthy habits and achieve their initial goals while reinforcing the member’s connection to the gym.

“This might look like offering a discounted T-shirt, which strengthens their identity as part of the gym community, and – as the member wears the shirt proudly around town – strengthens your exposure as a brand,” he says.

Finally, at around the six-week mark, members are asked to share their experience by leaving a Google or Facebook review.

“Again, this public declaration solidifies their commitment to the gym and serves as strong marketing.”

Sustaining Engagement Beyond Day 100

How does the Zen Planner platform continue to perform after day 100: By facilitating additional member experiences and helping to build a strong, supportive community.

An important component of this is Zen Planner’s unique Campaign Marketplace, which hosts dozens of automated campaigns across multiple verticals.

“The platform essentially has a series of ‘playbooks’ ready to go that are curated specifically for Martial Arts Studios, CrossFit gyms, yoga studios and more,” he says. These are additional programs and experiences that can be offered to members.”

Zen Planner also has built-in triggers to identify the risk of churn.

“If a member starts to falter in their attendance cadence, studio owners are alerted right away so communication and corrective actions can take place,” he says. “

Wuest says this ultimately helps in anticipating and addressing anything that might be disruptive — good or bad — during the member journey.

“Life changes happen,” he says. “A member may get a new job or maybe there is a sudden life-change event. Zen Planner acts as a virtual assistant, helping to track such occurrences and even pre-schedule voicemail drops and log notes so box or studio owners – and the community – can provide support and guidance through these major events.”

Driving Long-Term Success

Wuest says the platform ultimately allows studio and box owners to be proactive and appropriately reactive at just the right times, helping to retain members and freeing up time to focus on growing the business.

“Many of the gyms we work with are single owner operators who love fitness, coaching and are in it to help people, but it’s incredibly difficult for them to scale,” he says. “Their marketing dollars are bootstrapped and there may not be a sound retention strategy in place. This is why we created Zen Planner Engage.”

In the end, that sums up Wuest’s “why.”

“I am in this to help gyms win,” he says. “We are not just another software company. I’ve lived the gym owner’s life and want to help others who walk in those shoes to create thriving and successful businesses.”

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post The Power of the First 100 Days: Cultivating Long-Term Gym Loyalty appeared first on Athletech News.

A new year ushers in a familiar sight – fitness facilities buzzing with new and returning members eager to kickstart their resolutions. January, often dubbed “fitness season,” presents a golden opportunity for owners and operators to not only handle the influx of traffic but also stand out from the competition and foster lasting member loyalty.

By asking the right questions and preparing strategically, gym operators can optimize their spaces, create an efficient and enhanced experience, and ensure new members stick around well beyond the seasonal rush.

But where to begin? Decisions involving layout and space maximization often come with tough challenges. Rushed, poorly considered choices can lead to long-term inefficiencies and missed opportunities.

REP Fitness, known for its multi-functional equipment and innovative storage solutions, offers gym operators tools and equipment that tackle these challenges head-on.

Turning Chaos into Opportunity: Avoiding Common Pitfalls to Maximize Outcomes

To better understand these hurdles gym operators face and the strategies to overcome them, Athletech News spoke with Business Development Representative Annie Brunner, who shares her insights on common pitfalls and practical solutions.

1: Misjudging Equipment’s Impact on Square Footage and Operational Capacity

Brunner says one common oversight is underestimating how much space certain equipment requires, which can disrupt the flow and functionality of a facility.

“Single-use items like battle ropes or sleds can consume over 200 square feet, limiting functional space for group workouts,” she explains.

A great solution is to look for multi-functional systems, such as REP’s Hyperion Series – designed to maximize efficiency. These systems allow athletes to complete an entire routine within a single footprint, freeing up valuable square footage.

2: Investing in Single-Use Equipment

Traditional, stand-alone equipment like cable machines and full dumbbell sets often monopolize space without proportional returns in functionality.

Focusing on innovative equipment that takes this into account is a smart choice.

“The PR-5000 with the Athena Cable Attachment integrates cable functionality into a squat rack, doubling usable floor space while maintaining versatility,” Brunner says. Adjustable dumbbells, like the REP x PÉPIN Fast Series, further optimize layouts by replacing bulky dumbbell sets, freeing up as much as 50 square feet. Operators can then either increase client capacity or reduce studio size, lowering overhead costs.”

3: Over-Indexing on Cardio vs. Strength

With a rising emphasis on the long-term benefits of strength training, facilities that lean heavily on cardio equipment may end up with members seeking alternative solutions.

“Facilities that are overly reliant on cardio equipment risk alienating this growing demographic,” notes Brunner. “REP’s strength-focused setups, including racks and adjustable systems, cater to shifting member preferences, providing versatile options for evolving fitness goals.”

4: Overcrowding the Gym Floor

Overloaded gym floors filled with single-purpose machines can create inefficiencies, long wait times, and a cramped experience for members.

“With versatile stations like those in the Hyperion Series, members can perform varied workouts simultaneously,” says Brunner. “This not only speeds up workout times but also creates a more pleasant experience for everyone.”

5: Inefficient Storage and Clutter

Cluttered gym floors not only disrupt the member experience but also pose safety risks. Improperly stored equipment can cause accidents and make spaces feel disorganized.

REP’s Modular Storage System (MSS) helps operators reclaim floor space by securely storing equipment like dumbbells, kettlebells and medicine balls on wall-mounted units.

“A modular storage system enables operators to store more equipment while freeing up valuable floor space,” Brunner explains. “This approach supports increased client capacity, making every square foot count.”

A Real-World Example: F45’s Smart Space Solutions

F45 studios have long been known for their smart use of space, which is essential in their compact, functional fitness environments. REP Fitness worked with F45 to replace bulky machines with versatile equipment and incorporate modular storage solutions

The result? A space that accommodates more members, delivers better workouts and feels open and welcoming.

“By changing out their pull-up station with REP’s Athena Rack Systems, F45 expanded their exercise offerings by over 600 options without increasing the equipment footprint,” explains Brunner. “This exercise variety also improves member engagement, retention and satisfaction, proving that smart equipment choices directly impact business metrics.”

Checklist for Success

Brunner recommends conducting a simple space audit to prepare for the New Year. Here’s a quick checklist:

1. Evaluate Traffic Expectations: Identify how many members the space needs to accommodate per hour.
2. Optimize Square Footage: Replace single-purpose machines with versatile, space-saving options.
3. Balance Strength and Cardio: Adjust layouts to accommodate the growing demand for strength training.
4. Declutter: Use wall-mounted storage to keep equipment off the floor and maximize usable space.

As fitness operators prepare for the busiest season, REP Fitness provides solutions.

By investing in versatile equipment and storage systems, facilities can create spaces that not only accommodate increased traffic but also set the stage for success far into the future.

The post New Year, New Spaces: Maximizing Gym Efficiency with REP Fitness appeared first on Athletech News.

Those looking to elevate their franchising experience and get in on the artificial intelligence (AI) game don’t need to look any further than Momence. 

The software provider for fitness studios, gyms and wellness centers accomplishes all of the above with its AI Corporate Dashboard. The platform spurs retention, engagement and consequential profit by fortifying satellite locations with each other and refining their offerings. 

“Momence makes it easy to sell the dream of entrepreneurship in the fitness and wellness industry for franchises,” said Momence CEO Vojta Drmota. “This is a platform they can trust to consolidate from the dozens of platforms they’re using today into a single solution. It gives franchisees all of the ingredients to grow and scale to a seven figure location.”

An Operator-First Dashboard 

The AI Corporate Dashboard helps brands establish new franchise locations by keeping intangibles like pricing, classes, appointments, staff roles and marketing templates all consistent with what’s determined at the corporate level. It leverages AI to provide brands with centralized, detailed insights on their brand’s performance, helping them to manage their assets better as well. 

The platform also features automated royalty collection, happening immediately after transactions take place. Funds go directly into the corporate account, surpassing those of franchisees to remove the risk of them defaulting on fees. 

As comprehensive as the software is, its inception was anything but. Momence simply listened to what issues operators struggle with the most and tackled them head-on.

“Listening to what franchises need to successfully operate their business helps us see how underserved they are in today’s market,” Drmota said. “Sure, there are software brands who’ve chosen to niche and exclusively serve franchises, however, they’re still not meeting the needs of these businesses because they don’t take a modern and consolidated approach to powering a business’s back office. We focused on that to alleviate the pain points the corporate franchise teams and individual franchisees experience in the day-to-day of the business.”

Brands are already beginning to reap the fruits of those labors. StrechMed, the rapidly expanding assisted-stretching franchise, saw a 75% increase in growth since switching over to Momence, according to the brand. The AI Corporate Dashboard has been especially impactful in allowing StretchMed to keep tabs on its new franchise locations, aggregating data automatically rather than loading it into spreadsheets individually. 

“Since switching to Momence, we’ve been able to drive massive improvements in nearly all stages of our sales funnel,” said StretchMed Director of Sales & Operations Bradley Kennedy. “Their technology makes it easier than ever to capture, nurture, and convert leads effortlessly. The robust data tracking and visibility provided by Momence have enabled us to understand and improve our client retention and labor utilization in ways not possible before.”

Consistency is Key

Most franchise operations aim to grow as wide as they can, establishing an arsenal of locations that cover all corners of the map. But as you expand, keeping things centralized and consistent becomes more difficult. 

“One of the pain points corporate franchises experience is being able to maintain a consistent brand and customer experience from location to location,” said Drmota. “Operational excellence is of the utmost importance. Therefore, being able to operate the business within a consolidated platform solution, including their communications and marketing, is critical for business growth and success.”

Momence solves this with its brand kit — a hub within the AI Corporate Dashboard for marketing emails, SMS templates and sequences to ensure a smooth lead-to-member conversion. 

“This makes it much easier for franchisees to have access to everything they need to communicate and market the brand to help attract net new members to the studio, gym or wellness center,” said Drmota. 

The brand kit can be updated or altered at any time by the franchisor as well. This makes it easier for corporate brands to package and share seasonal marketing campaigns with franchisees who can then launch them with confidence.

AI Takes Action

The platform’s AI functionality provides assistance for brands just starting out and well into their business journey as well. Applying the software to specific locations just takes some curiosity and a few easy clicks. 

“In the platform, you will see a little ‘AI Insights’ icon where there will be suggestions on areas of improvement that can be made, completely informed by the data within the corporate dashboard,” Drmota explained. “Take class capacity as an example. You can see if a certain region or individual franchisee location has a lower capacity filled than normal. You can then interact with the AI and ask it questions where it will help guide you on the best way to help increase class capacity, where it will leverage all the thousands of data points it has on your business.”

The platform also allows users to leverage AI insights on factors such as acquisition spending, increasing top-line revenue, opening and selling franchises in new regions just to name a few. The AI also analyzes down the lead-to-member journey for members, making it possible to identify areas of improvement to increase conversion rates. 

“You get better intel on the health of your business,” said Drmota. “This unlocks the ability for corporate franchises to easily grow and scale the business with greater confidence.”

Leading the Way Forward

During Momence’s efforts to hear clients and formulate a better understanding of what they need from a software perspective, the brand concluded that the fitness industry is far behind others in terms of leveraging AI effectively. 

“Legacy software platforms have been built in a way that’s no longer serving the fitness and wellness industry,” said Drmota. “In conversations with franchise owners and corporate franchise teams, as they’ve made the switch to Momence, they expressed they weren’t even using the corporate dashboards available in their old software provider.” 

“Instead, they were manually exporting the data, taking several spreadsheets, aggregating the data and identifying insights and opportunities,” Drmota added. “They were taking hours upon hours to prepare for meetings with individual franchisees or board meetings to report back on key performance metrics on the health of the franchise.”

Momence is proud to be speeding up these elements of running a fitness business which others have neglected.

“As a modern software provider, this provided an opportunity for Momence to explore how we could leverage AI to help studio, gym, and wellness center owners make data-informed decisions that are critical to helping individual franchisees on the path to profitability or the corporate franchise continue to scale and grow the overall business,” Drmota said.

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post Momence Fosters Growth and Efficiency for Franchises with AI Corporate Dashboard  appeared first on Athletech News.

According to a McKinsey report, 82% of U.S. consumers now view wellness as a top priority and are eager to take control of how they achieve it. And wellness today goes beyond traditional fitness — people are increasingly focused on science-backed strategies to enhance longevity and extend their health span. This shift highlights a growing demand for preventive medicine, advanced health technology, and innovative solutions that support healthy aging.

Among the many metrics tied to longevity, one stands out: VO2 max. Often referred to as the “gold standard” for cardiorespiratory fitness, VO2 max is more than a performance indicator – it’s a key biomarker for living longer and healthier. In fact, a low VO2 max has roughly the same cardiovascular risk as smoking, therefore, VO2 max is often referred to as the single most important measurement for healthy longevity.

The Science Behind VO2 Max & Longevity

VO2 max is a crucial metric that measures the maximum amount of oxygen your body can utilize during intense exercise, expressed in milliliters per kilogram of body weight per minute (mL/kg/min). Essentially, it represents how efficiently your heart, lungs and muscles work together during physical activity. A higher VO2 max indicates better cardiovascular fitness, meaning your heart and lungs are more efficient at delivering oxygen to your muscles. This efficiency reduces the risk of chronic diseases like heart disease, diabetes, and certain cancers, ultimately contributing to a longer, healthier lifespan.

Studies have highlighted VO2 max as a strong predictor of mortality risk, with each 1 mL/kg/min increase reducing the risk of all-cause mortality by approximately 9%. Beyond extending life expectancy, a higher VO2 max signifies the ability to perform daily activities with ease, reduced physical strain, and improved overall health.

Unfortunately, VO2 max naturally declines with age, making it increasingly important to incorporate activities that preserve and enhance it. Both high-intensity interval training (HIIT) and steady-state cardio exercises, like cycling or rowing, are proven methods to improve VO2 max. These workouts challenge your cardiovascular and muscular systems, forcing your body to adapt and become more efficient at utilizing oxygen.

But what if there was a way to accelerate these benefits in less time?

Enter the Power Plate REV: a revolutionary fitness solution designed to amplify VO2 max improvements while optimizing time and effort.

The REV is much more than a stationary bike – it’s a game-changing innovation in cardio fitness that layers whole body vibration into the cycling experience. This unique design enhances the body’s physiological response, allowing users to achieve greater VO2 max improvements in shorter workout sessions.

“The magic is delivered through the pedals,” explains bio-hacking expert Tony Molina, a highly experienced former professional cyclist and research specialist on the REV development team. Emphasizing how the REV uses patented technology to create vibration which amplifies workout intensity. “When you flip the lever, the pedals vibrate, creating a unique reflexive response that you can’t replicate on a treadmill or any other bike.”

This patented VibeShift Technology® delivers consistent, precise vibrations, intensifying muscle activation, calorie burn, and cardiovascular demand. The result? Faster gains in fitness, strength, and VO2 max.

In fact, studies have revealed that results can come in as little as eight minutes, three times per week. (Research)

The Ultimate Exercise Biohack

Adding vibration to a traditional stationary bike transforms it into an entirely new modality, dramatically enhancing its efficiency and impact. This innovative approach not only amplifies the physical effort required but also unlocks untapped potential within the body, taking cardiovascular and neuromuscular training to the next level.

As a longevity expert and Founder of AreteLifelab, Tony Molina further breaks it down, saying, “When you activate the REV’s vibration, it triggers a subconscious response in the body while amplifying your conscious physical effort. It’s brilliant —  it’s akin to surfing, where you’re leveraging the inertia from the wave behind you while you’re riding. Your brain and body work in harmony to improve oxygen uptake, lung capacity and overall endurance.”

The REV’s vibration increases the physiological demand on your cardiovascular and neuromuscular systems. This means users spend more time near their maximum oxygen uptake during interval training, which is critical for VO2 max improvement.

 “The REV unlocks biological resources you wouldn’t access otherwise,” he says.

The REV Advantage: Amplified Results in Less Time

Research highlights the REV’s unmatched ability to enhance overall fitness. Compared to traditional fitness bikes, the REV delivers:

• 43% increased calf activation
• 167% increased quadriceps activation
• 144% increased hamstring activation
• 138% increased glute activation

These gains translate to a more effective workout in a fraction of the time. As Molina puts it, “The REV combines the principles of energy, frequency, and vibration to deliver results at a cellular level. It’s not just exercise —  it’s mastery of energy and health.”

Our REV isn’t just about performance; it’s designed for accessibility and ease of use. It can be used with or without vibration, and the vibration is user-defined. As the rider works harder the vibration increases.  

The exclusive patented pedals feature intuitive adjustments, accommodating any footwear and eliminating the need for cycling-specific shoes. This streamlined experience allows for seamless transitions in the gym and effective short-interval training sessions.

“In short, Power Plate’s REV makes it easy to integrate high-impact fitness into your routine,” says Molina. “You don’t need to spend hours to see results. With just a few focused HIIT or REHIT sessions per week, you can significantly improve your cardiorespiratory fitness.”

As facilities continue to prioritize wellness and longevity, the REV stands out as a true difference-maker for delivering results to members with these goals. Not only does its innovation offer unparalleled results, but it also aligns with the growing demand for wellness products that prioritize health span and longevity.

“There’s nothing else like the REV,” says Molina. “It’s the only equipment that combines vibration with cardio to optimize VO2 max and deliver long-term health benefits. If you want to unlock the body’s full potential, the REV is the way to go.” 

For more information on Power Plate and how to incorporate it into your business go to commercial.powerplate.com.

The post How Power Plate REV® Enhances VO2 Max to Support Life Span & Health Span appeared first on Athletech News.

Each time a member looks up from their weights, treadmill or indoor cycling class, Digital Revenue Systems (DRS) is there to help gyms and fitness studios take full advantage. 

As a premier digital signage consulting and management agency, DRS has perfected the art and science of integrating advertising, entertainment and more into fitness environments.. Equipped with cutting-edge tech, a willingness to meet brand needs and a consummate understanding of visual application, DRS helps clients carve out new revenue streams and enhance organization.

“Digital signage can create a whole different vibe to your gym,” said Taylor Watkins, Co-Founder and CEO of DRS. “Most people are on their iPad or their phones now. But what can we do to help create a better atmosphere and a better way for the members to be informed? We see digital signage as a way for clubs to enhance the member experience, better communicate with members and employees and create an additional revenue stream.”

Digital Signage Evolution

For too long, operators either ignored the digital signage opportunity entirely or only partially addressed it by pumping general content throughout their facilities. Today, DRS is showing gyms its impact when targeted correctly, applying a more concentrated approach, tailor-made for each specific client.  

“Previously, digital signage was used rarely in the fitness industry,” said Watkins. “Gyms were either playing music or using it to show videos, content or some infotainment as well. Now, especially when they work with us, it’s more about the clubs. What can we do to help the members have a better experience?”

“Instead of an ad showing on ESPN, gyms can have ads on their screens for their local or regional business partners, their corporate partnerships, any sponsors or donors,” Watkins went on. “Now, you can even display interactive group exercise schedules, things changing in real-time, weather, sports or even emergencies like closing early. Digital signage has evolved to make that a lot easier for the club to use.”

New software and improved hardware are largely responsible for digital signage’s new feasibility. Equipped with a cloud-based CMS, DRS has the best of the best. 

“The software behind it is a lot better,” said Watkins. “A lot of the software out there is old. We use a software that’s relatively young and that is easy to use out of the box for gyms. The other thing is the hardware, which has gotten so much better than anything before with touch screens now available and the way the media player can bring in a lot of different information in real-time.”

The Client First Approach

DRS separates itself from the pack with its ability to cater directly to different brands. The agency handles the entire setup process for brands and takes the time to learn about them to make sure they develop an approach that meets their specific needs. 

“We do hardware procurement, we do installation and we do a full strategy session with each of the clubs,” said Watkins. “We know that every club is different. Every club has its specific brand guidelines and that’s something we hold above all else. It is always about the club first. We work hand in hand with them and their marketing team to make sure that their model, their network, reflects them and does what’s best for their members.”

This client-first approach doesn’t end after installation either. The brand remains committed to helping brands stay effective with their digital signage well after the screens go up. 

“We are very white glove,” said Watkins. “We are there for scheduling, if they need help with creatives, anything. We want you to use our product efficiently and effectively, and we’ll be there to help out.”

DRS also handles all the selling required for local, regional and national advertising. Doing so gives operators extra breathing room as they tend to other aspects of their business. It’s also an approach with proven success. 

“All the clubs do is receive a check and we have the highest revenue share amongst all of the digital signage providers out there,” Watkins added. 

Internal Impact

But digital signage isn’t just for gym or studio members to look at. It’s just as impactful for employees when set up correctly, primarily from an organizational standpoint. 

“Back of house they have screens that are available where your employees are reminding them about specific dates, HR-related issues, questions, employee-specific promotions, events, general reminders and everything,” Watkins said. “Everyone’s so inundated with emails so they forget that digital signage is another way to communicate.”

Even the little things, like managing the stock of a certain food or drink item, are kept in check with DRS. 

“The other thing is integrating with certain POS systems,” added Watkins. “If they have a cafe, or if they have a smoothie bar or something, if they run out of a product, the digital signage can automatically update.”

It also allows gyms or fitness studios to go paperless — a necessary move in today’s digital world. 

“Gone are the paper group exercise schedules,” said Watkins. “All you have now are screens that have the real-time data pulled from those club management systems.”

Future of Digital Signage

While DRS acknowledges digital signage has advanced exponentially over the past few years, it’s also aware there’s still room for more growth. As it has with many aspects of digital fitness, artificial intelligence promises to help it reach new heights. 

“I think the fitness industry is maybe not ready for it, but there is artificial intelligence (AI) and enabled things that are becoming available to a lot of digital signage,” Watkins said. 

Watkins also touts general creativity as a way for digital signage to move forward. While televisions are oftentimes the building blocks in a digital signage approach, they’re by no means the only tools at one’s disposal. 

“There’s also an immersive display. You have the big sphere in Vegas, that’s an immersive display,” he said. “Just thinking outside the box. It doesn’t always have to be a regular TV. It could be a lot of different things. Now we can even customize specific shapes for the screens.”

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

The post DRS is Transforming Digital Signage in Fitness Facilities appeared first on Athletech News.

Technological integration isn’t just an advantage — but a necessity for successful modern fitness businesses. Fitness On Demand lies at the forefront of this omnichannel movement, seamlessly merging physical and digital fitness into a cohesive and engaging member experience. 

“We’re in an era where members expect more than just a place to work out — they’re looking for an integrated, personalized experience that fits seamlessly into their lives,” said Andy Peat, CEO of Fitness On Demand. “Our mission is to provide operators with the tools to meet these shifting expectations and exceed them.”

By consolidating member experiences, screen content, digital signage, personal training and virtual fitness into one comprehensive, white-labeled platform, Fitness On Demand reinvents how operators engage with members while optimizing operational efficiency.

New Age of Connectivity

Fitness operators previously relied on multiple disconnected digital solutions, ranging from mobile apps and wearables to virtual training platforms, to serve their members. While each solution offers distinct benefits, managing them individually leads to operational inefficiencies and fragmented member experiences. 

Fitness On Demand’s platform avoids this by bridging in-person and digital fitness, establishing a seamless transition between physical and virtual environments. This is accomplished through the brand’s unique mix of over 1,200 live and on-demand classes from renowned fitness brands, tailored programming and digital signage for every screen in your space, and a customizable member app to facilitate every workout and interaction with your club.

For example, a member could start their day with a workout program from a personal trainer, follow it up with a bespoke meal suggestion during their lunch break, and end their day with a guided meditation at home — all within the same cohesive platform.

These factors collectively offer members unparalleled flexibility and personalization.

“Our platform is designed to create a seamless fitness journey for members,” Peat explained. “Whether they’re attending a group class at the gym, catching a workout at home, or squeezing in a session on the go, the experience keeps them connected and engaged with your club.”

This sense of community and engagement is further enforced by gamifying their fitness experience so they can unlock badges or share their stats live during a class. This environment connects members, stokes their competitive fires and celebrates their achievements — all of which help build brand loyalty. 

The brand also facilitates interactions between members and their trainers, replicating the in-person experience virtually. This feature not only provides immediate feedback and support for members but also enhances the authenticity and effectiveness of virtual training sessions, increasing their appeal and accessibility.

Operators Benefit Too

Fitness On Demand’s omnichannel approach extends to the other side of the fitness business as well. First and foremost, it enables operators to leverage data insights to make informed decisions regarding class schedules, staffing and resource allocation. This helps gyms create maximum value for members and generate the largest return on their overhead costs possible by ensuring resources are used effectively. Doing so is critical in maintaining competitive pricing and service quality.

The platform can grow with your gym as well. Its scalable architecture allows operators to easily expand their services without the need for additional staff or systems. This flexibility is vital in a market that waits for no one as consumer demands and technology constantly evolve.

“The U.S fitness market is projected to reach $302 billion by 2034, with 60% of Americans using some form of fitness technology already,” said Peat. “Fitness On Demand is not only helping operators update their offerings in line with this seismic industry shift, but saving them upwards of $500 per month by combining technologies on one, simple-to-use platform.”

With regular updates and partnerships with brands such as Les Mills and Melt Method, Fitness On Demand’s commitment to innovation ensures that its platform remains at the cutting edge of technology and user experience. By continually refining its offerings and integrating new technologies, operators have every tool they need to stay ahead in a competitive market.

“Fitness On Demand is committed to evolving alongside the industry,” Peat concluded. “We’re here to empower operators to not only meet the needs of today’s fitness consumers, but far exceed them.”

Visit https://www.fitnessondemand247.com/atn for more information on how you can power your performance with Fitness On Demand.

This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.

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As a surging element of the health and fitness industry, the boundaries for wellness are not yet defined. Through increased popularity with the public and innovation on behalf of its providers, they’re constantly being expanded. 

But while there’s no established point at the edge of the wellness sector, it’s not without constants. One is Halotherapy Solutions’ presence at the forefront, pushing things further with groundbreaking products that blend different modalities and deliver a unique experience. 

The HaloRed, a booth that combines red light and salt therapy, and HaloCBD, a blend that combines organic CBD with pure pharmaceutical salt, represent two of the brand’s top tools in this regard. While bringing each product to market required significant time and research, their collective success thus far bolsters them as worthy investments. 

One of a Kind Products

Three years into its launch, the HaloRed already stands out as a marquee product, capitalizing on the benefits of salt therapy paired with red light. 

After conducting research with NASA, Halotherapy discovered that salt mixed with red light creates microbursts of red-light energy once refracted off the translucent salt crystals. This creates a greater red-light immersion while the red light also energizes and dries the salt to spur deeper penetration and expansion into the lungs. It’s a coefficient cycle that relays unmatched wellness benefits. 

“The HaloRed is patented,” summed up Steven Spiro, CEO of Halotherapy Solutions. “It’s the only product that synergistically combines Halotherapy or dry salt therapy and red light”

Halotherapy doesn’t just do red light differently, but also to the max. The HaloRed features four wavelengths of red light as well, unlike most medical grade red light therapy which only includes two.

The HaloCBD salt, which can be featured in the HaloRed, delivers the benefits of CBD intake such as lower anxiety, reduced inflammation, improved sleep and breathing without requiring users to consume it through smoke or a vape. Through Aerobic CannaBinoiD Therapy, Halotherapy combines the CBD with salt before dispersing it through the brand’s halogenerators or hand-held devices.

“Both HaloCBD and HaloRed required years of testing to ensure maximum efficacy,” said Spiro. “Getting patents for both required lots of back and forth with the USPTO. It took a lot of perseverance and passion to succeed.”

Word is Getting Out

The unfamiliarity of these cutting-edge products hasn’t stunted their demand either. Halotherapy lists brands such as Equinox, World Gym and Augment as customers already using the aforementioned products and expressing positive results. A few professional sports teams and “lots of” independent gyms or fitness centers round out their satisfied clientele as well. 

“As red light in general has become much more mainstream over the past 3 years, we’ve seen a huge increase in sales for our product,” said Spiro. “While we have a wide portfolio of over 10 product lines, the HaloRed has become our second most popular product after our HaloSauna, though in the fitness industry, it has become our top seller. Gyms love how it integrates with their recovery initiatives and overall improvement in their members’ respiratory stamina.”

Halotherapy Solutions also recently launched several pilot programs for additional top brands in the fitness space. Halotherapy Solutions is eager to report those are off to positive starts as well.

“They are seeing great ROIs already,” said Spiro. “We have tremendous free operational/marketing training as well as excellent marketing collateral to ensure pilot success and further location rollouts. We’re now looking to add more pilot customers as well.”

Building a Bright Future

Halotherapy Solutions understands wellness is a hot commodity right now. Or better yet, the brand understands the fact that its clients know that. 

“We totally agree that wellness is booming in the fitness industry,” said Spiro. “Gyms are realizing that they can be much more successful at attracting new members, getting higher member retention and adding more revenue per member by becoming more of a one-stop shop for wellness.”

The HaloRed has an especially high potential for increased demand given its recovery benefits. It’s a useful tool for anyone who wants to get a sweat in at the gym and then get back for another one as fast as they can. 

“Overall ‘wellness’ is an integrated and holistic contributor to performance and recovery in the gym,” Spiro said. “With additional fitness industry focus on longevity, the HaloRed is important in that regard as well.”

“Wellness in gyms is not a fad or a short-term trend — it will continue to be an integral part of gyms/fitness centers offerings who want to dominate,” he concluded.

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