As people worldwide toast to the New Year, new research sheds light on the potential health benefits of moderate wine consumption — offering food for thought for those enjoying a celebratory glass. A recent multicenter study, led by the University of Barcelona and published in the European Heart Journal, suggests that drinking wine in moderation may reduce the risk of cardiovascular complications, though experts caution that more research is needed to solidify these findings.

Study Highlights: Wine and Cardiovascular Health

The study analyzed 1,232 participants in the PREDIMED project, a significant epidemiological study investigating the Mediterranean diet’s impact on heart health. Researchers used tartaric acid, a biomarker unique to grapes and wine, to objectively measure wine consumption — marking a departure from traditional reliance on self-reported data, which is prone to inaccuracies.

Results indicated that light wine consumption (one glass per week to less than half a glass per day) was associated with a 38% reduction in cardiovascular complications, while moderate consumption (half a glass to one glass per day) lowered the risk by up to 50%. However, these benefits disappeared when consumption exceeded one glass daily. Researchers emphasized that moderate wine consumption should always accompany meals, aligning with Mediterranean dietary practices.

The study adds to the ongoing debate surrounding alcohol’s role in health. While excessive alcohol consumption is unequivocally harmful, the effects of moderate wine consumption remain contentious. Some studies highlight protective cardiovascular benefits, while others find no significant effects. Lead researcher Ramon Estruch noted that conflicting results often stem from unreliable consumption records, a challenge this study sought to address through biomarker validation.

Despite the promising findings, experts, including co-author Inés Domínguez, urge caution. “The observational nature of the study limits our ability to establish causality,” she stated. The researchers highlighted two paths for future investigation: randomized nutritional intervention studies and mechanistic studies exploring wine’s anti-inflammatory compounds, such as resveratrol. However, randomized studies are resource-intensive, and results may take years to materialize.

A Balanced Perspective

While this study supports moderate wine consumption as a potential heart-healthy choice within the context of the Mediterranean diet, it underscores the need for further research. The findings offer a nuanced perspective for health-conscious individuals looking to embrace both tradition and science in the New Year.

As 2024 ends and 2025 begins, experts advise moderation and mindfulness — whether raising a glass or considering the broader implications of dietary choices. For now, the relationship between wine and heart health remains a topic of careful consideration, ripe for further exploration between health coaches and clients.

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Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. A study published in Sports Medicine has found that fine particulate matter in the air can significantly impact race-day performance, even for the healthiest athletes.

Analyzing data from more than 2.5 million marathon finishers across nine major U.S. marathons between 2003 and 2019, researchers discovered that higher levels of fine particulate matter correlated with slower average finish times. Male runners experienced a 32-second delay per 1 µg/m³ increase in air pollution, while female runners saw a 25-second delay.

While these delays might seem minor, they are critical for runners striving for personal bests or professional records.

“Think of all the effort a professional runner like Eliud Kipchoge puts into breaking world records,” said study author Elvira Fleury, a former graduate student at Brown and current doctoral student at Harvard University. “Our results show that air pollution can’t be ignored by those aiming to optimize performance.”

The study utilized a sophisticated spatial-temporal model to measure air pollution levels at specific points along marathon routes. The findings revealed that even pollution levels below current health standards negatively impacted athletes.

Joseph Braun, professor of epidemiology at Brown, highlighted the broader implications: “This study shows air pollution affects not just the elderly or susceptible populations, but also the fittest and healthiest among us.”

The researchers suggest that regulating emissions from power generation, transportation and industry could improve overall health outcomes and athletic performance.

For endurance athletes and coaches, the study underscores the importance of factoring in environmental conditions during race planning. As marathons grow in popularity, awareness of air quality may become as crucial as proper hydration or pacing strategies.

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A recent study from the University of Massachusetts Amherst, published in the American Journal of Clinical Nutrition, highlights concerning trends in the dietary habits of pregnant and postpartum individuals. The research, which assessed participants from early pregnancy to one year postpartum, underscores the urgent need for improved nutritional guidance and support during these critical life stages.

The study used the USDA’s Healthy Eating Index (HEI) to evaluate diet quality on a 0-100 scale, with an average participant score of 61.6 — equivalent to a barely passing “D” on a traditional grading scale. While slightly better than the national average for U.S. adults, this score reveals significant room for improvement.

Program Design Considerations

For fitness and wellness professionals working with women during pregnancy and postpartum, this research offers critical insights into the unique challenges faced by this population. Proper nutrition during these stages is essential not only for the individual’s health but also for long-term outcomes for the child.

Anna Maria Siega-Riz, senior author and dean of the UMass Amherst School of Public Health and Health Sciences, noted the disparities in diet quality linked to factors such as income, education, and access to resources. “Lower-income women may lack access to high-quality foods or the support needed to make lasting dietary changes,” she explained.

This means that nutritional education and behavior change strategies should consider a client’s socioeconomic context. Recognizing these barriers and collaborating with other professionals, such as dietitians, can lead to more effective support systems.

Key Findings

• Stable diet quality, but room for growth: The study found little change in dietary patterns from pregnancy to postpartum, with the lowest scores in whole grains, fatty acids, and dairy consumption. Professionals might consider recommending simple, cost-effective meal plans or grocery lists to improve these areas.
• Impact of sociodemographics: Higher diet quality was observed among higher-income, more educated participants. Fitness professionals should prioritize inclusivity by tailoring advice to align with diverse financial and cultural contexts.
• Behavioral trends: Some participants reverted to pre-pregnancy habits, such as increased caffeine, alcohol, and refined carbohydrate consumption. Coaching postpartum clients on sustainable habits that accommodate these shifts can improve long-term adherence to healthier choices.
• Nutritional moderation challenges: Sodium and saturated fats were notable areas where participants scored poorly. Incorporating tips for reading nutrition labels or meal prepping can help clients make better choices.

Opportunities for Collaboration

The research also highlights gaps in the current healthcare and support models for pregnant and postpartum women. Fitness professionals can play an important role by partnering with healthcare providers to create holistic wellness plans that address both physical activity and dietary needs.

Siega-Riz emphasized the importance of comprehensive care: “Policymakers and prenatal care providers need to understand that even pregnant women need support and guidance to change their dietary habits for the better.” This points to an opportunity for fitness pros to advocate for integrated care that includes nutrition and exercise counseling.

A related study in The Journal of Nutrition found links between diet and the gastrointestinal microbiome during pregnancy. While the implications of these findings are still being explored, they reinforce the importance of a balanced diet for both the parent and child. Fitness professionals could benefit from staying informed on emerging research in this area, as it may influence future recommendations for prenatal and postpartum clients.

This study serves as a reminder that nutrition is a cornerstone of health during pregnancy and postpartum. For fitness professionals, the findings present an opportunity to address gaps in education and support through personalized guidance, collaboration and a commitment to inclusivity.

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Do clients ask you if it’s okay to eat eggs? In a long-awaited announcement, the U.S. Food and Drug Administration (FDA) has declared eggs officially “healthy” under its updated definition, a milestone celebrated by health enthusiasts, fitness professionals and nutrition advocates. The update cements eggs as a versatile and nutrient-rich option that supports a variety of healthy eating patterns.

The FDA’s revised criteria for the “healthy” label focus on foods that help Americans meet their nutritional needs, emphasizing dietary patterns that promote overall well-being. This announcement clears up decades of controversy surrounding eggs, particularly their role in cholesterol levels, and recognizes their numerous health benefits.

“This news makes eggs a clear healthy choice, vindicating them from outdated science,” said Dr. Jen Houchins, director of nutrition research for the American Egg Board’s Egg Nutrition Center. “Eggs offer high-quality protein and contribute essential nutrients, including vitamin D and choline, which many Americans are lacking in their diets.”

From Misunderstood to Celebrated

For years, eggs were a symbol of dietary caution, primarily due to concerns over cholesterol. In 1984, a TIME magazine cover famously questioned their health implications, fueling misconceptions that lingered for decades. However, modern research shows that the cholesterol in eggs does not adversely affect blood cholesterol levels as previously thought. Leading health organizations, including the American Heart Association, now embrace eggs as part of a heart-healthy diet for most individuals.

“This important update from the FDA reflects decades of research and unequivocally affirms the value of eggs for healthy living,” said Emily Metz, president and CEO of the American Egg Board. “Eggs are a staple in nearly every American household, offering unmatched nutritional benefits for individuals of all ages.”

The 2020 Dietary Guidelines for Americans recommend eggs as an ideal first food for infants and a key part of the diet for pregnant and lactating women, in part due to their choline content. Recent studies have further underscored eggs’ health benefits. Research published in The Journal of Nutrition links egg consumption to a reduced risk of Alzheimer’s dementia, attributed to dietary choline. Additionally, eggs contain lutein, which supports eye health, and can enhance nutrient absorption from vegetables, making them a complementary component of balanced meals.

The FDA’s updated designation is expected to influence consumer habits and reinforce eggs’ reputation as a nutrient-packed food choice.

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Sunny Health & Fitness has expanded into strength training equipment with its new Sunny Strength Line. The company, known for cardio equipment manufacturing over the past 20 years, introduced a collection including racks, benches, smith machines, free weights, dumbbells, and bars.

The launch marks the company’s evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider. The new strength line integrates with the SunnyFit app, offering workout plans, fitness tracking, and progress monitoring capabilities.

The launch of the Sunny Strength Line comes at a time when strength training is surging in popularity across diverse demographics. Approximately 30.2% of U.S. adults meet the exercise recommendations of engaging in two or more strength-training sessions per week, while 57.8% report not participating in strength training at all. The American College of Sports Medicine’s (ACSM) annual survey ranked traditional strength training as the 5th top fitness trend for 2025, indicating a resurgence in its popularity.

Regular strength training is associated with numerous health benefits, including increased muscle mass, improved bone density, enhanced joint health, and a reduced risk of chronic diseases. Of note, there is a growing interest in strength training among women, challenging traditional stereotypes and recognizing its benefits for overall health and fitness.

The Sunny Strength line features coordinated color schemes designed for home gym environments. The collection aims to serve both beginner and advanced users through its range of strength training products.

The company’s digital integration through the SunnyFit app provides personalized workout plans and tracking features. Sunny Health & Fitness continues to serve both home and commercial gym markets while expanding into the strength training sector.

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As fitness facilities increasingly focus on overall well-being, designing gyms and studios with mental health in mind is becoming a popular option. 

In 2024, 43% of U.S. adults reported feeling more anxious than the previous year, a significant increase from 37% in 2023 and 32% in 2022 (American Psychiatric Association). The primary sources of anxiety include current events, economic concerns and safety issues, highlighting the increasing importance of mental health support across different settings, including fitness spaces where wellness is a growing focus (National Institute of Mental Health). 

This data reinforces the value of gyms creating environments that prioritize mental wellness through design and recovery services, meeting the needs of an anxious population seeking holistic health solutions. Creating a calming, wellness-centric environment can help reduce stress and promote emotional well-being, alongside physical fitness. 

The following strategies represent a small sampling of the approaches being implemented:

1. Mindful Design Elements

Gyms are incorporating softer lighting, natural materials, and plant-filled spaces to create environments that support relaxation and mindfulness (Virtuagym, Mindbody). 

According to wellness industry insights, meditation and mindfulness spaces in gyms are becoming essential as people seek a balanced approach to fitness. Classes like yoga, tai chi, and meditation are now integrated into gym offerings, making mental well-being a priority for members (Core Health & Fitness). 

Color psychology is also playing an increasingly important role in gym design, where specific hues are chosen to create tailored environments. Calming shades like soft blues, greens and earth tones are often used in recovery and meditation areas because they promote a sense of tranquility and help gym-goers unwind. These colors are associated with feelings of balance and renewal, making them ideal for relaxation space (Advantage Sport & Fitness) (Cole Don Media).

In contrast, high-energy areas frequently feature vibrant shades like reds and oranges, which are known for their stimulating and energizing effects. These colors boost motivation and help gym users stay engaged during intense workouts.

Acoustic design is equally important. Sound-absorbing materials and white noise systems create quiet zones amidst the otherwise busy and noisy gym environment. These elements, alongside thoughtful color choices, aim to offer a more holistic and mentally restorative experience (Iron House Design)

2. Recovery & Regeneration Zones

Gyms are dedicating more space to recovery areas, recognizing that mental recovery is as crucial as physical recovery. Features such as nap pods, infrared saunas, and cryotherapy are becoming popular. These tools help reduce anxiety and stress while promoting better sleep and cognitive function (Virtuagym, Silver Oak Health).

In addition to high-tech tools like nap pods and cryotherapy, many recovery zones now feature dedicated spaces for mindfulness practices, such as meditation or breathing exercises. The integration of technology such as guided meditation apps or biofeedback devices is also becoming popular, helping gym-goers better manage stress and improve their mental well-being. Recovery areas are designed not only for physical muscle repair but also for mental rejuvenation, further integrating wellness into the fitness experience.

3. Digital Mental Health Platforms

Digital platforms and mental health apps are also playing a role in mental wellness by offering guided meditation sessions, mindfulness practices and even AI-driven therapy tools (Silver Oak Health). Many gyms are now integrating these digital solutions, allowing members to engage with mental fitness content both inside and outside the gym.

Many fitness facilities are also integrating personalized digital platforms that offer tailored mental wellness programs, including mood tracking, stress assessments and individualized meditation recommendations. These platforms often include social features, allowing users to connect with others for shared support.

By integrating mental health into gym design, recovery services, and digital wellness tools, fitness facilities can deliver a comprehensive, well-rounded approach to health. This holistic strategy not only supports physical fitness but also caters to the growing demand for mental wellness, making these spaces more appealing to today’s health-conscious consumers.

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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As personal trainers and fitness instructors prepare for the new year, taking stock of their insurance coverage is a critical step toward safeguarding their businesses. Whether leading online classes, training clients in homes, or working in varied locations, evolving risks require a solid plan for risk management.

“For fitness professionals, there are two coverages that are key to protecting your business: general liability and professional liability,” says JoAnne Hammer, CIC, program manager at Insurance Canopy. “While these two coverages may be purchased separately, the best protection comes when these coverages are combined in the same policy. This helps improve claim processing time and will reduce your cost for insurance.”

Hammer encourages fitness professionals to close out 2024 with an insurance audit, and prepare as best as possible for the New Year. 

The Risks Fitness Professionals Face

Fitness professionals encounter unique challenges that can lead to costly claims. As new exercise formats and equipment are introduced, the potential for injuries increases. According to Insurance Canopy’s internal data, the top claims filed by personal trainers include:

• Slips, trips and falls (50%): A $62,059 claim covered after a client tripped over a BOSU ball during group training and required shoulder surgery.
• Damage to personal gear and equipment (25%): A $2,000 claim covered after a student accidentally knocked over a cabinet, damaging streaming and lighting equipment.
• Professional errors (15%): A $61,045 negligence claim covered after a trainer failed to accommodate a client’s medical history, resulting in injury and hospitalization.

Beyond these risks, Hammer highlights an often-overlooked area of coverage for fitness professionals who work in varied environments.

“One coverage that fitness trainers may not consider is Inland Marine, or coverage for your tools and equipment,” she explains.

“Many insurance companies offer a coverage called Business Personal Property, which only covers your tools and equipment that are located at your place of business. If you train at a variety of locations and bring your equipment with you, this coverage will not cover losses to your equipment when it is away from your main location. Inland Marine coverage goes where you do to more fully protect your investment in your training equipment.”

Staying Ahead of Industry Growth

The fitness industry has undergone significant changes in recent years, with trainers adapting to new formats and environments that require more professional education. According to Insurance Canopy’s data:

• The number of online instructors has grown 20% since 2021, reflecting a steady rise in virtual training.
• Trainers increasingly teach in diverse settings, such as community centers, public spaces, and senior living facilities, which add layers of risk.
• Fitness injuries occur at a rate of approximately 1.8 injuries per 1,000 training hours, underscoring the importance of liability waivers and adequate coverage.

“We monitor insurance trends, competitors and industry trends to make certain that we are providing a top-of-the-line insurance product at the best price possible,” Hammer says. “By monitoring trends in the fitness industry, we can make certain that new training techniques are covered in your insurance policy coverage, keeping your policy as up to date as your workouts.”

As fitness professionals adapt to industry changes—whether expanding into virtual training or operating in diverse locations—insurance needs are evolving too. Conducting a thorough review of your policies is a practical step to mitigate risks and ensure your business remains resilient in the face of unforeseen challenges.

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F45 Training has partnered with Magic Johnson Enterprises (MJE), founded by former professional basketball player and entrepreneur Earvin “Magic” Johnson, to promote health and fitness among children and teens. The collaboration aims to encourage lifelong habits of physical activity and well-being by distributing more than 4,000 F45 Fit Kits to youth in underserved communities across the United States.

Tom Dowd, CEO of F45 Training, emphasized the importance of introducing healthy lifestyles at an early age. “At F45 Training, our goal is for members to feel better and more confident about their fitness journey. However, we also believe in instilling healthy habits early on, especially for those who may not have access to gyms or at-home options,” said Dowd. “This partnership with Magic Johnson Enterprises marks a significant milestone as we donate over 4,000 Fit Kits, and we look forward to impacting even more lives.”

The F45 Fit Kits include fitness equipment such as jump ropes, agility ladders, and cones, designed for engaging, age-appropriate workouts that promote flexibility, strength, and coordination. The kits will be distributed to various organizations, including the LA Dodgers Foundation, The Washington Spirit, The Washington Commanders, The Boys & Girls Club of Burbank, Greater Washington and Whittier, and the Crenshaw YMCA.

Magic Johnson, Chairman and CEO of Magic Johnson Enterprises, highlighted the shared mission of both organizations. “Partnering with F45 Training is the perfect way to provide kids in underserved communities with the tools and programs needed to reach their fitness goals,” Johnson said. “Through this initiative, we aim to inspire young people to develop good habits that will carry them into adulthood.”

The partnership focuses on several key goals:

• Promoting Healthier Habits: Providing tools to help children embrace physical activity and mental well-being as lifelong priorities.
• Strengthening Communities: Collaborating with local organizations to ensure equitable access to fitness resources.
• Inspiring the Next Generation: Encouraging youth to set personal health and fitness goals.

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A recent global study reveals that 78% of women find exercise helps alleviate period symptoms, shedding light on an important yet often overlooked aspect of fitness. With growing interest in “cycle syncing”— a method of aligning daily habits, including exercise, with the menstrual cycle — fitness professionals may want to reevaluate how they design programs for female clients.

“Cycle syncing is not just a trend; it’s a practical tool for helping women better understand their bodies and optimize their routines,” says Joanna Shinewell, high-performance dietitian and advisor for Cycl Health, in a press release. As personal trainers and fitness coaches seek to deliver more tailored, effective programs, integrating this knowledge could help clients achieve their goals while also improving their overall well-being.

The findings, which also highlight a 1,484% increase in global searches for “cycle syncing” over 5 years, suggest an opportunity for fitness professionals to support female clients with customized workout plans that align with their hormonal cycles. This approach not only acknowledges natural fluctuations in energy and performance but could also foster stronger client-trainer relationships by demonstrating a commitment to personalized care.

Understanding Cycle Syncing

Joanna Shinewell, a high-performance dietitian and Cycl Health advisor, explains that cycle syncing involves adjusting routines in response to hormonal shifts across the menstrual cycle. “Cycle syncing is a wellness practice that helps women better understand their bodies by paying close attention to how hormones fluctuate throughout the month,” Shinewell says. “It’s about adapting your daily habits—like your workout regime or diet—to improve hormonal balance and support your overall health.”

Each phase of the menstrual cycle—menstrual, follicular, ovulation, and luteal—impacts energy levels, mood, and physical performance differently. Shinewell stresses that understanding these changes can empower women to optimize their routines. “This approach encourages a deeper connection with your body’s needs, allowing you to create healthier habits,” she adds.

Tailoring Workouts to Each Cycle Phase

Menstrual Phase:

During menstruation, estrogen and progesterone are at their lowest, often leading to fatigue, cramping, and mood changes. Shinewell suggests prioritizing low-intensity activities like yoga, Pilates, or gentle walks. “It can be hard to stick to an exercise routine during this phase, but even a simple outdoor walk can boost your energy and mood,” she says.

Follicular Phase:

The follicular phase is marked by rising estrogen levels and increased energy. Shinewell recommends incorporating higher-intensity workouts, such as strength training or high-intensity interval training (HIIT). “This is when your energy levels are at their highest, so it’s a great time to focus on more challenging activities,” she explains.

Ovulation Phase:

Ovulation is often the physical and mental peak of the cycle, supported by high estrogen levels. Shinewell advises continuing with high-intensity activities like running, cycling, or heavy weightlifting. “Your endurance and energy are at their peak during this phase, so it’s a good opportunity to push yourself,” she notes.

Luteal Phase:

The luteal phase occurs in the second half of the cycle and often brings symptoms like fatigue, bloating, and elevated body temperature. Shinewell suggests scaling back to moderate-intensity workouts, such as light strength training or low-impact cardio, and focusing on recovery.

“By the end of this phase, your body may feel more fatigued, so it’s important to prioritize rest and adjust your routine as needed,” she advises. Shinewell also notes that increased calorie intake during this phase can help support metabolic changes.

A Holistic Perspective

While the study underscores the role of exercise in managing period symptoms, Shinewell emphasizes the importance of listening to the body. “The rising trends around cycle syncing show us that women are increasingly curious about understanding their bodies and making positive changes to improve their health,” she says.

By aligning habits with the menstrual cycle, women can foster a more sustainable approach to fitness and well-being, supporting both physical and mental health. Shinewell concludes, “This is not about perfection but about tuning in to what your body needs at different times of the month.”

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National Stretching Day is December 11 and showcases the transformative power of stretching — from improving everyday movement to enhancing athletic performance through both self-guided and assisted technique. Recent research reveals compelling evidence, from improved heart health to increased strength and even a potential link to longevity. Here’s a closer look at three studies shaping the future of flexibility training.

1. Stretching Improves Cardiovascular Health

Researchers at the University of Milan conducted a 12-week study examining how stretching affects arterial function. Participants engaged in 40-minute sessions, three times per week, focusing on lower body stretches. The results were significant: arterial stiffness significantly decreased, leading to improved blood flow and reductions in both systolic and diastolic blood pressure.

The findings suggest that stretching isn’t just for muscle health — it’s a key component of cardiovascular wellness. Fitness businesses can leverage this insight by offering specialized stretching classes that appeal to members focused on improving heart health or recovering from conditions like hypertension.

2. Stretching Builds Strength and Muscle Volume

A comprehensive meta-analysis published in Sports Medicine revealed that static stretching can yield measurable improvements in muscle strength and size. The study analyzed data from participants who practiced static stretching routines — holding a stretch for 15-60 seconds — over several weeks. The researchers found that consistent practice not only enhanced flexibility but also increased muscle cross-sectional area and force output.

This challenges traditional fitness paradigms, where strength training and stretching are often siloed. For gym operators, these findings open the door to hybrid classes that combine mobility with strength, appealing to members seeking efficient, multifaceted workouts.

3. Stretching Linked to Longevity

Flexibility may serve as a predictor of overall health and longevity, according to a study in the Scandinavian Journal of Medicine & Science in Sports. The study tracked 3,000 middle-aged adults over several years and measured their ability to perform simple flexibility tests, such as forward bends.

The results were striking: individuals with higher flexibility scores had a 15% lower risk of all-cause mortality. Researchers hypothesize that flexibility reflects systemic health, including muscle quality, joint function, and even metabolic health.

For fitness professionals, this finding reinforces the importance of incorporating stretching into holistic wellness programs, particularly for older populations seeking to improve quality of life as they age.

Stretching is a cornerstone of wellness with clear, evidence-based benefits. For gyms and studios, this presents an opportunity to enhance offerings with dedicated stretch classes, mobility workshops or one-on-one flexibility coaching.

Facilities could also consider integrating stretching equipment or recovery zones to cater to members interested in longevity and functional health. Promoting the science-backed benefits of stretching can not only drive member engagement but also position your business as a leader in cutting-edge wellness solutions — not just on National Stretching Day, but every day.

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Ginkgo Health has introduced Ginkgo Active, a fitness app designed to address the needs of individuals at higher risk for chronic conditions, offering personalized exercise prescriptions and behavioral support. The app aims to fill a gap in the fitness app market, which has historically focused on self-motivated users.

“People cannot engage in exercise for different reasons,” said Maggie Deng, founder and CEO of Ginkgo Health. “To achieve lasting health benefits, it’s not enough to engage people in healthy behaviors for a short period. Our goal is to inspire lifelong engagement and help individuals integrate fitness and wellness into their daily lives.”

App Features and Approach

Ginkgo Active uses a 3D game engine to provide a virtual environment where users receive exercise plans and behavioral support. After an initial assessment guided by the app’s AI feature, Professor Ginkgo, users are given access to a customizable virtual island, including a private gym where a digital twin demonstrates their prescribed exercises.

The app’s design incorporates principles of self-determination theory, which focuses on autonomy, competency, and relatedness to encourage consistent use and sustainable fitness habits. Users can choose from various settings, such as snowy mountains or sunny beaches, to complete their workouts.

Early adopters have reported positive results, according to a Ginkgo Active press release. One 53-year-old user from Vancouver, Canada, began using the app after hip replacement surgery. She reports using the app five times a week, which helped her return to hiking and walking long distances.

Another user named Sarah, from Washington, D.C., enrolled her family in the app’s family plan after a relative’s sudden heart attack. Each family member received a personalized plan that adapted to their individual fitness levels and health needs. Sarah’s mother, for example, experienced relief from chronic leg cramps after using the app’s exercises for 2 weeks.

Future Development

Ginkgo Health plans to expand the app’s features to include more personalized content, group challenges, and tools for building long-term habits. These updates aim to enhance the app’s role as a comprehensive resource for health and wellness.

The app is available on multiple platforms. More information can be found at www.ginkgo.health.

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The New Year brings with it a wave of motivation for countless people setting fitness goals. It’s a time when gyms buzz with fresh energy, and fitness professionals prepare to welcome an influx of new clients. For personal trainers, this annual rush represents a unique opportunity — and a challenge. How do they not only attract clients in a crowded market but also retain them?

With gym check-ins nearly doubling pre-pandemic levels and net new studio memberships up 11% in Q1 2024, the fitness industry’s outlook is improving. But as competition grows, trainers must adapt their strategies. A recent survey by Insurance Canopy provides a detailed look at how personal trainers are finding new clients, which tools they rely on most, and what differentiates the best from the rest.

The survey, which polled 133 U.S.-based personal trainers, sheds light on the best strategies. From leveraging word-of-mouth referrals to embracing the power of personality, trainers are honing their recruitment and retention practices. For those looking to start the New Year strong, these insights offer valuable takeaways to stay ahead in a booming market.

Key Findings from the Survey

• Word-of-mouth is king: A resounding 69% of trainers cited word-of-mouth referrals as their primary method for recruiting new clients.
• January boom: More than one-third (36.4%) of trainers said they receive the majority of new inquiries between January and March, while 30.2% reported consistent interest year-round.
• Personality matters: When choosing a trainer, clients valued personality and approachability (29.5%) over cost (19.4%) and convenience (14.7%).
• Deals work: Nearly 62% of trainers said offering free consultations, trials or special promotions was their most effective method of converting inquiries into paying clients.
• Social media’s limited role: Despite Instagram and Facebook being the most popular platforms, 50.4% of trainers said fewer than 25% of their clients come from online sources.

Comparing Trends

The reliance on word-of-mouth is consistent with broader consumer behavior across industries. According to Nielsen’s Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family over any other form of advertising. This aligns with the Insurance Canopy survey findings, where trainers overwhelmingly credited referrals for new business.

However, the survey also revealed missed opportunities. While 62% of the global population spends an average of two hours daily on social media, fewer than 22% of trainers reported using client testimonials online — a type of content that aligns with social proof and builds trust. Trainers working with younger clients (under 45) reported greater success with social media recruitment, highlighting an avenue for growth among trainers serving older demographics.

The survey underscores the importance of personal connection in retaining clients. Jennifer Ramsey, a NASM-certified trainer, shared that she spends the first session “getting to know clients and establishing rapport.” This personalized approach aligns with data showing that personality, knowledge, and programming collectively influenced 52% of client decisions.

Retention also depends on creative offerings like group training, which can appeal to clients seeking affordability without sacrificing personal attention. Trainers who advertise group sessions or partner workouts not only fill more hours but also foster accountability and a sense of community among clients.

Beyond Disruption

With the fitness industry recovering from pandemic disruptions, trainers must adapt to evolving client expectations. The Insurance Canopy report highlights that superior customer service (31%) and niche specialization (27.9%) are key differentiators for trainers looking to stand out. Coupled with strategic use of digital marketing and social proof, these practices can position personal trainers for sustained success.

As January approaches, trainers can leverage insights from the report to refine their strategies, balancing traditional and digital methods to attract new clients. By focusing on rapport, creative marketing, and personalized services, fitness professionals can turn the New Year rush into long-term business growth.

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Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO). Piermarini brings experience in fitness franchise operations, including leadership roles at Orangetheory, where he contributed to the company’s global expansion.

During his time at Orangetheory, Piermarini served as director of fitness and led efforts in fitness programming, education, and partnerships, focusing on maintaining consistency in quality and experience across international markets.

“Michael brings a strong understanding of fitness operations and strategic growth,” said Matt McCollum, CEO of Bodybar Pilates. “His experience with scaling fitness brands makes him well-suited to help us continue expanding Bodybar Pilates.”

In August, the boutique fitness franchise, headquartered in Fort Worth, Texas, secured the 276th spot on the 2024 Inc. 5000 list, a ranking of the fastest-growing private companies in the United States. This marks the franchise’s first appearance on the list, driven by a 3-year revenue growth rate of 1,192%.

As COO, Piermarini will oversee Bodybar’s marketing efforts, operational performance, and growth strategies, focusing on supporting new studio openings and improving existing locations. His responsibilities include maintaining consistent experiences across all Bodybar locations as the franchise expands.

“I am excited to join Bodybar Pilates at this stage in its growth,” Piermarini said. “The brand’s focus on functional fitness and community resonates with my own professional values, and I look forward to helping the company continue to grow.”

Piermarini holds a master’s degree from Southern Methodist University and has a background in competitive athletics, having represented Team USA in duathlon at the World Championships.

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National wellness clinic chain Restore Hyper Wellness has introduced ChromaDex Corp.’s pharmaceutical-grade Niagen IV therapy at more than 200 locations. This expanded rollout makes the intravenous NAD+ treatment more accessible across the U.S., offering clients a new option for cellular support as they age.

Niagen, a form of nicotinamide riboside developed by ChromaDex, serves as a precursor to NAD+, a coenzyme essential to energy production and metabolic processes in the body. Studies indicate that NAD+ levels decline with age and certain lifestyle factors, including stress, diet, and physical inactivity, which has led to increasing interest in therapies that aim to boost these levels.

ChromaDex reports that Niagen IV, in pilot studies, showed a 20% increase in blood NAD+ levels within three hours of infusion, with a 75% shorter infusion time than traditional NAD+ IV treatments. According to Rob Fried, ChromaDex CEO, Niagen IV was developed as an efficient alternative to NAD+ IV therapy.

“Niagen IV is a superior solution to traditional NAD+ IV,” said Rob Fried, CEO of ChromaDex. “We are pleased that reliably science-based Restore Hyper Wellness recognizes these advantages and is offering Niagen IV nationwide.”

Restore Hyper Wellness, which offers a range of health-focused treatments, aims to provide clients with new tools for wellness support.  Restore’s extensive network of clinics offers clients a holistic experience designed to address their wellness goals and optimize physical health.

“We’ve seen firsthand how Niagen IV elevates the wellness experience for our clients, delivering enhanced cellular support compared to NAD+ IV,” said Dr. Rachele Pojednic, director of scientific research & education at Restore Hyper Wellness. “Pharmaceutical-grade Niagen provides a cutting-edge option that reflects our commitment to impactful, science-driven care.”

Niagen IV is produced at Wells Pharma, an FDA-registered 503B outsourcing facility, and distributed to clinics under medical supervision. ChromaDex continues to research and develop applications for its NAD+ precursor products as part of its focus on healthy aging.

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The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com. The report provides an in-depth analysis of market dynamics, trends and forecasts, highlighting a robust expansion from USD $17.01 billion in 2023 to an anticipated USD $25.17 billion by 2030.

The market, which saw a valuation of USD $17.97 billion in 2024, is expected to continue growing at a compound annual growth rate (CAGR) of 5.75% through the forecast period. This growth is driven by increasing global health consciousness, a rise in the number of gyms and fitness clubs and a growing demand for advanced fitness equipment.

The report notes that the prevalence of chronic diseases and obesity is prompting more individuals to adopt healthier lifestyles, further fueling the demand for fitness equipment. Additionally, the integration of smart technology into fitness equipment is changing the industry, offering consumers enhanced workout experiences.

Regional Insights

The Americas, particularly the United States and Canada, remain significant markets for fitness equipment, bolstered by high health awareness and technological advancements in connected fitness devices. Europe follows closely, with countries like Germany, France, Italy, Spain and the UK leading the market due to a growing emphasis on the health benefits of regular exercise.

In the Middle East and Africa, rising disposable incomes in countries like the UAE and Saudi Arabia are driving demand for premium fitness equipment. The Asia-Pacific region, especially China, is poised for substantial growth due to rapid urbanization, increasing disposable incomes, and government investments in gym facilities. Japan’s aging population is also contributing to the market, with a growing focus on healthcare initiatives that emphasize physical exercise.

Market Challenges & Opportunities

Despite the optimistic outlook, the market faces challenges, including the high cost of fitness equipment and the availability of counterfeit products. However, the increasing popularity of home fitness equipment, driven by busy lifestyles and the desire for convenience, presents significant opportunities. The report highlights that companies are actively investing in research and development to overcome these challenges and cater to the growing demand for innovative and technologically advanced fitness equipment.

Several noteworthy developments in the fitness equipment market were highlighted in the report:

• Chris Hemsworth’s Centr has launched 27 new products, including fitness kits and strength training equipment, available online and in Walmart stores. These products are designed with a modern aesthetic, complementing Centr’s digital membership tools.
• Luton Sports Village has invested £175,000 in new cardio equipment to enhance customer experience, introducing state-of-the-art machines like the Hammer Strength HD Tread curved treadmill and Air Bike.
• TRX’s acquisition of YBell Fitness has expanded its product range, offering a more comprehensive functional training experience. This strategic acquisition reinforces TRX’s commitment to providing high-quality fitness equipment and education.

The report provides detailed segmentation analysis, market dynamics and insights into the competitive landscape. Key areas of focus include:

• Product Utilization: Increased demand for strength training equipment.
• Distribution Channels: A shift towards online retail stores as consumers seek convenience.
• End-User Application: Expanding use of fitness equipment in fitness centers and gyms.

The report also delves into market disruptions, technological advancements, pricing and regulatory frameworks, offering a comprehensive view of the global fitness equipment market.

For more detailed information about the report, visit ResearchAndMarkets.com.

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Fitness On Demand has partnered with Corefirst to integrate new Pilates and strength training content into its digital platform. This partnership adds Corefirst’s progression-based workouts to Fitness On Demand’s existing Group Studio and Flex App offerings, aiming to broaden access to Pilates and resistance-based training.

Corefirst, known for its resistance-focused fitness equipment and instructional approach, will provide workouts designed to engage users’ core and build strength. These classes will now be available across Fitness On Demand’s digital network, allowing users to participate at home, in gyms, or remotely.

The programs offerings include one with 30-year Pilates industry veteran and top-tier instructor John Garey, who blends traditional Pilates with athleticism in his unique approach.

The collaboration addresses barriers in Pilates participation, a challenge Corefirst CEO Jeff Huling attributes to cost, inconvenience and perceived difficulty. Corefirst’s patented equipment and programming focus on inclusivity, catering to a wide range of ages and fitness levels.

“Despite being a proven movement modality for over a century, fewer than 10% of people in the U.S. practice Pilates,” said Huling. “We aim to change that by making Pilates more accessible and engaging.”

Fitness On Demand CEO Andy Peat highlighted the benefits for facility operators looking to expand their digital offerings while managing costs. “Pilates and resistance training are essential in today’s fitness landscape, yet traditional methods can be hard to access. This partnership allows us to make these practices more widely available, benefiting both users and operators,” Peat said.

The partnership enables gyms, studios, hotels, and residential communities to enhance their fitness options, providing users with flexible, expert-led Pilates and strength classes through Fitness On Demand’s app-based platform.

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In this week’s round-up, we’re highlighting the stories people are talking about and the news you might have missed. From quick updates to noteworthy developments, here’s a snapshot of what’s been happening this week in the fitness and wellness industry.

IDEA Health & Fitness Association announces Sacramento as host city for 2025 IDEA World Convention, July 17-19. The three-day event prioritizes affordability and accessibility, featuring outdoor programming, continuing education, workouts, and networking. Registration opens November 1st, with options for members and non-members at ideafit.com/world.

Planet Fitness announces Jay Stasz as new CFO, effective November 15, 2024, replacing retiring Tom Fitzgerald. Stasz brings 25 years of retail and consumer experience, previously serving as CFO at Savers Value Village and Ollie’s Bargain Outlet. Fitzgerald will assist with transition through March 2025.

A new study published in Current Developments in Nutrition reveals that women following a “Nutritarian” diet (plant-rich, nutrient-dense) for 5+ years showed slower biological aging and reduced inflammation compared to those on standard American diets. Research demonstrated lower inflammatory markers and favorable changes in immune cell profiles.

Wattbike, renowned for performance indoor bikes, appoints Sam Theyers as Commercial Sales Director to drive global expansion in health clubs across USA, Europe, Middle East, and APAC. With 25 years of industry experience, Theyers joins as Wattbike prepares to launch new commercial products and grow its international presence.

Zepp Health launches Zepp App 9, enhancing the Amazfit user experience with improved interface and smart analytics. The update features personalized health monitoring, including Exertion Score and Heart Health Dashboard, plus premium Zepp Aura sleep services. The app integrates with third-party platforms and offers exclusive device upgrades.

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The health and fitness industry continues to stabilize and expand post-pandemic, with a growing demand for fitness professionals expected to increase by 10-14% through 2032. The 2025 ACSM Worldwide Fitness Trends: Future Directions of the Health and Fitness Industry report and survey, released by the American College of Sports Medicine (ACSM), provides an evidence-based overview of the trends likely to shape the industry over the next year.

Since 2006, ACSM’s annual report has highlighted trends from wearable technology to strength training programs, offering insight for gym operators, personal trainers and other industry stakeholders. This year’s data indicates a consistent interest in technology, wellness programs for aging populations, and mental health-focused exercise options.

Wearable Technology &  Mobile Apps Continue to Lead

Wearable technology maintains its position at the top of ACSM’s list, reflecting an ongoing demand for tracking devices that monitor health metrics in real time. These tools, ranging from heart rate monitors to GPS trackers, have seen continued use in personal and small group training. Similarly, mobile exercise apps have risen in popularity, moving up to the No. 2 spot from No. 20 in 2023. According to ACSM, these apps support flexible, on-the-go workouts that cater to a variety of schedules and settings.

Programs for Older Adults and Strength Training Gain Traction

As the population ages, programming for older adults is seeing more traction, holding its position at No. 3. ACSM’s data points to consistent interest in fitness options that support mobility and longevity. Traditional strength training, which ACSM notes as a key component in maintaining functional movement, has climbed back to No. 5. Both trends indicate sustained interest in evidence-based, foundational programs that serve diverse fitness needs.

Mental Health in Focus

Programs aimed at mental health rank at No. 8, showing an emphasis on exercise routines that address stress, anxiety and overall mental wellness. ACSM’s survey indicates that these offerings are becoming a standard part of fitness services as clients seek benefits beyond physical fitness. Health and wellness coaching, which combines behavioral science and exercise programming, also remains in the top 10, supporting a more integrated approach to overall health.

New Additions: Influencer-Led Programs & Recovery Therapies

The 2025 survey introduces new trends, including influencer-led fitness programs (No. 12) and hot and cold therapy for recovery (No. 20). Social media influencers are noted for their impact on fitness engagement, particularly among younger demographics. Recovery-focused hot and cold therapies, such as sauna and cryotherapy, have also seen increased attention as facilities explore broader wellness offerings.

Global Trends: Fitness as a Health Measure

ACSM’s survey includes data from global respondents, presenting a wider view of industry shifts. While wearable technology ranks high in the U.S., it appears lower in some regions, possibly due to financial constraints. Consistently high rankings for fitness programs for older adults, mental health initiatives, and weight loss exercise across regions reflect a growing emphasis on making fitness accessible and health-oriented. Functional fitness and lifestyle medicine are also gaining traction internationally, indicating a shift toward fitness as a preventative health measure.

As these trends emerge, they point to broader industry changes toward more personalized and accessible options for diverse client needs. The findings offer a snapshot of where the industry may be headed, giving professionals a data-based look at evolving client expectations and priorities.

Want to learn more about what the tech and wellness revolution? Download ATN’s Technology & Innovation Outlook 2024.

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As fitness enthusiasts use mobile applications to enhance their workouts, new data from Feed.fm underscores the vital role music plays in this digital landscape. The findings from the 2024 Feed.fm App Engagement Survey reveal how carefully curated playlists can motivate users and elevate their overall exercise experience.

To understand the impact of music on app engagement and user behavior, Feed.fm conducted a comprehensive survey targeting a diverse group of mobile app users across the U.S. Respondents, aged 18 to 55, represent a broad spectrum of individuals who regularly use mobile apps, games, social media and other entertainment applications. Each participant uses these apps more than once a month, providing deep insights into how music influences their app experiences, choices and behaviors.

According to the survey, 94% of respondents view music as essential for maintaining motivation during workouts. Additionally, 83% of users expressed a preference for a mix of familiar and new music to help sustain their energy and focus throughout their workouts.

Music has long been recognized as a crucial element in the fitness industry, influencing not only user engagement but also performance outcomes. Research by Karageorghis and Jones (2011) demonstrates that music can enhance workout efficiency by increasing endurance and reducing perceived exertion. For fitness professionals, understanding the psychological impact of music can be instrumental in designing effective training programs and creating an engaging atmosphere for clients.

The survey indicates that 76% of users are more likely to download an app if it allows them to select their own music. This feature not only empowers users but also differentiates apps. Furthermore, 64% of respondents are inclined to spend more time in apps that feature their favorite music, indicating that personalized soundtracks prolong engagement.

The data suggests that offering popular and recognizable music can lead to higher user acquisition and retention. Users are increasingly attracted to apps that feature chart-toppers or timeless classics, as 64% of respondents are more likely to download an app that includes popular music. This trend emphasizes the necessity of integrating well-known tracks to create positive emotional associations and boost instant engagement.

“From the data, it’s clear that music is not just an accessory but a necessity for fitness-focused apps,” said Lauren Pufpaf, COO of Feed.fm. “The combination of familiar hits and new music discoveries gives users the motivation they need to hit their goals.”

The survey results highlight a growing demand for curated fitness music experiences, emphasizing the importance of effective music integration in app development.

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DXFactor and EGYM have announced a strategic partnership to implement customizable digital platforms designed to improve member experiences. This collaboration aims to enhance operational efficiency and drive business growth for fitness brands.

The partnership allows fitness operators to utilize more intuitive mobile applications, rapidly integrating personalized content that facilitates a seamless user experience. By combining their strengths, DXFactor hopes to provide tools that enhance engagement and retention.

Central to the partnership is an emphasis on personalization. With DXFactor’s generative AI capabilities, fitness apps will offer seamless class bookings, progress tracking, and integration with wearable devices. This helps fitness brands and industry professionals innovate in real-time, delivering tailored experiences to their clients and members.

John Ford, chief product officer at EGYM, stated that the collaboration enhances EGYM’s ability to deliver comprehensive solutions that drive member satisfaction. “Our focus on personalization drives member satisfaction and operational efficiency, providing fitness operators with the tools they need to succeed,” he said.

This partnership well positions both companies in integrating advanced AI insights and wearable technology into everyday fitness operations. By leveraging generative AI, DXFactor and EGYM aim to redefine member engagement, making interactions more personalized and effective.

This collaboration focuses on current capabilities that will help fitness brands meet the demands of an increasingly competitive market. As digital solutions become integral to the fitness experience, partnerships like this highlight the industry’s commitment to leveraging technology for improved member satisfaction and streamlined operations.

Earlier this year, DXFactor also partnered with ABC Fitness at IHRSA 2024, highlighting its expanding role in the fitness technology sector. This collaboration aimed to transform the digital experience for operators and their members by leveraging DXFactor’s expertise in data science, AI and generative AI. Just last month, EGYM announced its acquisition of $200 million in a Series G funding round led by L Catterton and Meritech Capital.

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