Trending Archives - Athletech News https://athletechnews.com/category/trending/ The Homepage of the Fitness & Wellness Industry Tue, 31 Dec 2024 23:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://athletechnews.com/wp-content/uploads/2021/08/ATHLETECH-FAVICON-KNOCKOUT-LRG-48x48.png Trending Archives - Athletech News https://athletechnews.com/category/trending/ 32 32 177284290 Strength, Saunas & Supplements to Lead 2025, Life Time Finds https://athletechnews.com/strength-saunas-supplements-to-lead-2025-life-time-finds/ Tue, 31 Dec 2024 23:24:15 +0000 https://athletechnews.com/?p=118639 Luxury lifestyle operator Life Time has revealed key findings from its 2025 Wellness Survey, offering insights into the emerging trends that have captured the interest of fitness and wellness consumers Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a…

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Luxury lifestyle operator Life Time has revealed key findings from its 2025 Wellness Survey, offering insights into the emerging trends that have captured the interest of fitness and wellness consumers

Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a glimpse into what 2025 may hold for fitness and wellness consumers.

More than 1,350 individuals (both general consumers and Life Time members) participated in the survey, which was conducted from December 11 to December 23. 

Here are some key takeaways from Life Time’s 2025 Wellness Survey:

According to Life Time’s findings, things are off to a good start when it comes to consumer interest in health and fitness. Notably, 74.7% of respondents plan to prioritize their health in 2025—a nearly 20% increase from 2024.

an exterior image of Life Time
Credit: Life Time

Building strength emerged as a top goal for the third consecutive year, followed by improved nutrition, increased physical activity and weight loss.

Ahead of 2025, Life Time discovered that over half of respondents (69.1%) plan to increase their time spent in the sauna or try it for the first time in the new year. On the other hand, 42.4% expressed interest in using ice baths or cryotherapy, while 50% are looking to explore assisted stretching services.

Regarding GLP-1s, over half (60.8%) believe weight loss medications have the potential to improve overall health. It’s an area Life Time has invested in with the launch of Miora, which is centered on longevity, weight loss and performance protocols and offers weight loss medications.

Well over half (59.5%) of respondents reported taking a daily supplement, with protein powder, multivitamins and vitamin D being the most popular choices. Regarding new nutrition and wellness trends, nearly half (48.6%) said they prefer guidance from certified professionals.

When it comes to fitness apps, most respondents use them primarily for workouts, followed by data tracking, nutrition and meditation.

Finally, survey participants identified strength training as their preferred workout method, slightly edging out cardio-focused workouts.

“People of all ages are realizing the benefits of strength training and recovery by making it a priority in their routine,” said Danny King, Life Time’s director of recovery and performance. “At Life Time, we’re continuing to expand the size of our strength training spaces and recovery zones on our exercise floors, prioritizing equipment that fits a variety of body types and doubling down on our digital content.”

King also noted Life Time’s complimentary digital app, which makes it easy for users to discover strength training routines and coaching.

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Nutrition Gaps Remain Among Pregnant & Postpartum Women https://athletechnews.com/nutrition-gaps-remain-among-pregnant-postpartum-women/ Wed, 25 Dec 2024 15:49:58 +0000 https://athletechnews.com/?p=118389 Research highlights the urgent need for improved nutrition during pregnancy and postpartum, offering fitness professionals ways to support clients A recent study from the University of Massachusetts Amherst, published in the American Journal of Clinical Nutrition, highlights concerning trends in the dietary habits of pregnant and postpartum individuals. The research, which assessed participants from early…

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Research highlights the urgent need for improved nutrition during pregnancy and postpartum, offering fitness professionals ways to support clients

A recent study from the University of Massachusetts Amherst, published in the American Journal of Clinical Nutrition, highlights concerning trends in the dietary habits of pregnant and postpartum individuals. The research, which assessed participants from early pregnancy to one year postpartum, underscores the urgent need for improved nutritional guidance and support during these critical life stages.

The study used the USDA’s Healthy Eating Index (HEI) to evaluate diet quality on a 0-100 scale, with an average participant score of 61.6 — equivalent to a barely passing “D” on a traditional grading scale. While slightly better than the national average for U.S. adults, this score reveals significant room for improvement.

Program Design Considerations

For fitness and wellness professionals working with women during pregnancy and postpartum, this research offers critical insights into the unique challenges faced by this population. Proper nutrition during these stages is essential not only for the individual’s health but also for long-term outcomes for the child.

Anna Maria Siega-Riz, senior author and dean of the UMass Amherst School of Public Health and Health Sciences, noted the disparities in diet quality linked to factors such as income, education, and access to resources. “Lower-income women may lack access to high-quality foods or the support needed to make lasting dietary changes,” she explained.

This means that nutritional education and behavior change strategies should consider a client’s socioeconomic context. Recognizing these barriers and collaborating with other professionals, such as dietitians, can lead to more effective support systems.

Key Findings

  • Stable diet quality, but room for growth: The study found little change in dietary patterns from pregnancy to postpartum, with the lowest scores in whole grains, fatty acids, and dairy consumption. Professionals might consider recommending simple, cost-effective meal plans or grocery lists to improve these areas.
  • Impact of sociodemographics: Higher diet quality was observed among higher-income, more educated participants. Fitness professionals should prioritize inclusivity by tailoring advice to align with diverse financial and cultural contexts.
  • Behavioral trends: Some participants reverted to pre-pregnancy habits, such as increased caffeine, alcohol, and refined carbohydrate consumption. Coaching postpartum clients on sustainable habits that accommodate these shifts can improve long-term adherence to healthier choices.
  • Nutritional moderation challenges: Sodium and saturated fats were notable areas where participants scored poorly. Incorporating tips for reading nutrition labels or meal prepping can help clients make better choices.

Opportunities for Collaboration

The research also highlights gaps in the current healthcare and support models for pregnant and postpartum women. Fitness professionals can play an important role by partnering with healthcare providers to create holistic wellness plans that address both physical activity and dietary needs.

Siega-Riz emphasized the importance of comprehensive care: “Policymakers and prenatal care providers need to understand that even pregnant women need support and guidance to change their dietary habits for the better.” This points to an opportunity for fitness pros to advocate for integrated care that includes nutrition and exercise counseling.

A related study in The Journal of Nutrition found links between diet and the gastrointestinal microbiome during pregnancy. While the implications of these findings are still being explored, they reinforce the importance of a balanced diet for both the parent and child. Fitness professionals could benefit from staying informed on emerging research in this area, as it may influence future recommendations for prenatal and postpartum clients.

This study serves as a reminder that nutrition is a cornerstone of health during pregnancy and postpartum. For fitness professionals, the findings present an opportunity to address gaps in education and support through personalized guidance, collaboration and a commitment to inclusivity.

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WeightWatchers Retools with AI, Dietitians and ZeroPoint Potatoes https://athletechnews.com/weightwatchers-retools-with-ai-dietitians-and-zeropoint-potatoes/ Mon, 16 Dec 2024 08:50:00 +0000 https://athletechnews.com/?p=117657 Grappling with weight loss medication shortages, growing competition and insurance-related hurdles, WeightWatchers is preparing for its next chapter, equipped with compounded semaglutide and bullish on B2B Ahead of a new year and an upcoming brand refresh, WeightWatchers is launching a new program that includes insurance-covered access to registered dietitians, an AI-powered food scanner to track…

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Grappling with weight loss medication shortages, growing competition and insurance-related hurdles, WeightWatchers is preparing for its next chapter, equipped with compounded semaglutide and bullish on B2B

Ahead of a new year and an upcoming brand refresh, WeightWatchers is launching a new program that includes insurance-covered access to registered dietitians, an AI-powered food scanner to track points instantly and over 150 ZeroPoint foods, including potatoes.

The weight loss program pioneer, one of the first to embrace weight loss medications, announced the departure of CEO Sima Sistani in September and lowered its full-year outlook.

The new offerings arrive as WeightWatchers lays the groundwork to become the ultimate ecosystem with behavioral and nutritional aspects designed to support members both on weight loss medication and as they transition off.

Despite the booming business of GLP-1s, WeightWatchers has faced challenges, partly due to increased competition, medication shortages and insurance coverage issues preventing consumers from accessing medication.

The competition is heating up, as Noom just announced its adding $29 oral weight loss medication for its members and smart home fitness brand Echelon enters the GLP-1 race.

Interim CEO and president Tara Comonte told investors last month that over the last six months, approximately 45% of WeightWatchers clinic members eligible for (and prescribed) a GLP-1 by their clinician have been denied coverage by their insurance — leading to over half of current members expressing interest in compounded GLP-1s, which the company began to offer this fall.

WeightWatchers has added starchy vegetables like potatoes to its new ZeroPoint food list
credit: WeightWatchers

The storied weight management company is also bullish on B2B partnerships, as Comonte noted she predicts it will be “increasingly hard” for employers not to offer weight loss medication coverage.

As for its new program, WeightWatchers chief nutrition officer Dr. Michelle Cardel said it will deliver greater freedom and flexibility. Other features include an AI-powered recipe importer that calculates points and detailed macronutrient insight. 

“Our millions of members now have access to registered dietitians who can craft personalized meal plans and set tailored macronutrient targets – viewable right in the app – to align with their unique health goals, such as increased muscle mass,” Dr. Cardel said. “Coupled with over 350 ZeroPoint Foods that encourage healthier choices and accessible options, this program truly offers something for everyone.”

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Report Reveals Insights into Fitness, Sleep & Recovery https://athletechnews.com/report-reveals-insights-into-fitness-sleep-recovery/ Fri, 13 Dec 2024 18:08:07 +0000 https://athletechnews.com/?p=117567 Whoop’s year-end report draws on its community’s trends and insights, revealing sleep performance drives the largest positive impact across all generations The WHOOP 2024 Year in Review reveals a year of transformative shifts in fitness and wellness. From the rise of walking as a global favorite to the growing embrace of strength training and low-impact…

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Whoop’s year-end report draws on its community’s trends and insights, revealing sleep performance drives the largest positive impact across all generations

The WHOOP 2024 Year in Review reveals a year of transformative shifts in fitness and wellness. From the rise of walking as a global favorite to the growing embrace of strength training and low-impact workouts, these trends highlight how people are redefining movement, recovery, and overall health. This year’s data offers a glimpse into the evolving priorities shaping a more accessible, balanced, and sustainable approach to fitness.

Sleep Insights: Generational & Monthly Trends

Sleep habits remained a cornerstone of wellbeing for Whoop members in 2024. Gen Z is the most well-rested generation, logging an average of 416 minutes of sleep per night, while Boomers slept the least, averaging 399 minutes. Interestingly, Gen Z’s average bedtime of 12:21 AM was significantly later than Boomers’ 10:48 PM, demonstrating more nocturnal patterns.

Whoop’s month-to-month analysis showed that January led the year in sleep duration (418.8 minutes), reflecting post-holiday recovery efforts, while June saw the least sleep (409 minutes). Sundays consistently ranked highest for sleep performance (79.1%), emphasizing the importance of rest before the workweek.

Recovery & Behavior Patterns

Recovery was influenced heavily by behaviors, with sleep performance driving the largest positive impact across all generations (+9.9% on average). Alcohol consumption most negatively impacted performance, which reduced recovery scores by an average of -12%. Gen Z’s recovery was particularly sensitive, as alcohol consumption hurt their recovery more significantly (-13.3%) compared to Boomers (-8.3%).

Shared sleeping environments and routines also played a role in recovery. Sleeping in a shared bed improved recovery by +2.3%, while sleeping in one’s own bed provided a slight boost of +1.6%. Meanwhile, meditation emerged as the most popular recovery activity, accounting for 27% of all recovery-related entries.

Fitness & Activity Trends

Aligned with the current fitness interest in low-impact movement, particularly walking, and mind-body practices such as yoga (+25%) and Pilates (+23%), which surged among female members. Powerlifting also gained traction among women (+19%), reflecting a broader cultural shift toward strength training and heavy lifting. Activities like as HIIT and functional fitness declined among both genders, with HIIT participation dropping by -21% among women and -19% among men.

Stress & Alcohol Trends

Gen Z members reported being the most stressed (30%), a stark contrast to Gen X, who logged the least stress (39.9%). Stress levels appeared to correlate with generational recovery patterns, as Gen Z had the lowest consistency and efficiency in their sleep patterns but the highest sensitivity to recovery-boosting and hindering factors.

Alcohol consumption trends showed a marked decline across all generations. In 2024, only 31.7% of members reported drinking, compared to 41.6% in 2021. While Gen Z drank the least frequently, they consumed the most per occasion, averaging 3.8 drinks.

The Rise of Protein & Strength Training Awareness

Protein intake surged among both men and women, with affirmation rates jumping to 59% and 60% respectively. This coincided with an increased interest in strength training activities, particularly among women. Powerlifting, in particular, gained traction as more women embraced the benefits of lifting heavy.

Looking Ahead

The data from 2024 underscores a collective shift toward certain health practices. Members increasingly value low-impact fitness, protein consumption, and consistent recovery habits. In the Whoop community and beyond, there is growing awareness of long-term wellness over short-term performance.

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Corporate Wellness Market to Soar Across Globe, Per Report https://athletechnews.com/corporate-wellness-market-to-soar-across-globe-per-report/ Thu, 12 Dec 2024 22:51:49 +0000 https://athletechnews.com/?p=117546 A new market report on corporate wellness brings great news to platforms such as Wellhub The corporate wellness market is set for steady growth from 2024 to 2030, projected to increase by 7.1% to nearly $104.82 billion, according to a new finding from Maximize Market Research. The business consultancy firm has released an updated analysis…

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A new market report on corporate wellness brings great news to platforms such as Wellhub


The corporate wellness market is set for steady growth from 2024 to 2030, projected to increase by 7.1% to nearly $104.82 billion, according to a new finding from Maximize Market Research.

The business consultancy firm has released an updated analysis of the corporate wellness market, forecasting good news for platforms such as Wellhub (formerly Gympass) and GoJoe, which serve leading businesses.

At the heart of the anticipated growth is an emerging emphasis on employee health and wellness. When left unmanaged, poor health can lead to higher stress levels and costly lifestyle diseases, ultimately affecting a company’s bottom line. Businesses are taking note and are increasingly seeking ways to support staff well-being to reduce absenteeism and boost productivity. The same focus also aids in attracting top talent and retaining employees.

Healthy eating platform Lifesum, which serves over 65 million users and has partnered with smart ring leader Oura has routinely issued reports showcasing how important well-being programs are to employees of all generations, from hormonal health, menstrual health, diet and stress management.

As for Maximize Market Research, the firm highlights that technological advancements—such as the integration of wearables, mobile apps and AI into wellness programs—have made personalized wellness solutions more accessible.

Finally, the report notes that several government initiatives (seen in the U.S., Europe, Asia and Singapore) are encouraging businesses to invest in employee health, providing yet another positive driver for the future of the corporate wellness market.

Maximize Market Research also provides insightful, country-specific information regarding the corporate wellness market. While the U.S. remains the largest player in the sector, other countries are emerging for various reasons and showing their unique interest in several categories.

For instance, Vietnam is experiencing growth in corporate wellness services driven by its growing middle-class workforce. Meanwhile, Thailand is emphasizing mental health and holistic well-being for its workers, while South Korea is embracing mobile apps, wearables and online health platforms.

Japan, a long-time advocate of well-being initiatives with strong government support, continues to see companies like Fitbit thrive in its corporate sector. In Singapore, mental wellness programs are an area of interest in the workplace wellness space.

Over in Europe, the corporate wellness market (much like the U.S.) is booming — particularly in Germany, France and the U.K. The report attributes the growth to the European Union’s increasing focus on employee well-being.

Maximize Market Research’s report can be found here

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Studies: Stretching Boosts Heart Health, Strength & Longevity https://athletechnews.com/studies-stretching-boosts-heart-health-strength-longevity/ Tue, 10 Dec 2024 19:27:00 +0000 https://athletechnews.com/?p=117336 Celebrate National Stretching Day by exploring research on the many benefits of flexibility National Stretching Day is December 11 and showcases the transformative power of stretching — from improving everyday movement to enhancing athletic performance through both self-guided and assisted technique. Recent research reveals compelling evidence, from improved heart health to increased strength and even…

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Celebrate National Stretching Day by exploring research on the many benefits of flexibility

National Stretching Day is December 11 and showcases the transformative power of stretching — from improving everyday movement to enhancing athletic performance through both self-guided and assisted technique. Recent research reveals compelling evidence, from improved heart health to increased strength and even a potential link to longevity. Here’s a closer look at three studies shaping the future of flexibility training.

1. Stretching Improves Cardiovascular Health

Researchers at the University of Milan conducted a 12-week study examining how stretching affects arterial function. Participants engaged in 40-minute sessions, three times per week, focusing on lower body stretches. The results were significant: arterial stiffness significantly decreased, leading to improved blood flow and reductions in both systolic and diastolic blood pressure.

The findings suggest that stretching isn’t just for muscle health — it’s a key component of cardiovascular wellness. Fitness businesses can leverage this insight by offering specialized stretching classes that appeal to members focused on improving heart health or recovering from conditions like hypertension.

2. Stretching Builds Strength and Muscle Volume

A comprehensive meta-analysis published in Sports Medicine revealed that static stretching can yield measurable improvements in muscle strength and size. The study analyzed data from participants who practiced static stretching routines — holding a stretch for 15-60 seconds — over several weeks. The researchers found that consistent practice not only enhanced flexibility but also increased muscle cross-sectional area and force output.

This challenges traditional fitness paradigms, where strength training and stretching are often siloed. For gym operators, these findings open the door to hybrid classes that combine mobility with strength, appealing to members seeking efficient, multifaceted workouts.

3. Stretching Linked to Longevity

Flexibility may serve as a predictor of overall health and longevity, according to a study in the Scandinavian Journal of Medicine & Science in Sports. The study tracked 3,000 middle-aged adults over several years and measured their ability to perform simple flexibility tests, such as forward bends.

The results were striking: individuals with higher flexibility scores had a 15% lower risk of all-cause mortality. Researchers hypothesize that flexibility reflects systemic health, including muscle quality, joint function, and even metabolic health.

For fitness professionals, this finding reinforces the importance of incorporating stretching into holistic wellness programs, particularly for older populations seeking to improve quality of life as they age.

Stretching is a cornerstone of wellness with clear, evidence-based benefits. For gyms and studios, this presents an opportunity to enhance offerings with dedicated stretch classes, mobility workshops or one-on-one flexibility coaching.

Facilities could also consider integrating stretching equipment or recovery zones to cater to members interested in longevity and functional health. Promoting the science-backed benefits of stretching can not only drive member engagement but also position your business as a leader in cutting-edge wellness solutions — not just on National Stretching Day, but every day.

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ClassPass Reflects on 2024: Fitness Trends & Wellness Insights https://athletechnews.com/classpass-reflects-on-2024-fitness-trends-wellness-insights/ Mon, 09 Dec 2024 21:03:43 +0000 https://athletechnews.com/?p=117137 The platform’s annual report has been released, with a comprehensive view into current fitness timing, trends and 2025 predictions ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment…

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The platform’s annual report has been released, with a comprehensive view into current fitness timing, trends and 2025 predictions

ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year’s top workout and wellness trends.

Here are some highlights from the ClassPass Annual Look Back report, which covers trends based on reservation data from October 2023 to October 2024.

Pilates, Ice Skating & Massage Top the Charts

Pilates saw an +84% increase in bookings this year, according to ClassPass, paving the way for the popular fitness method to secure the top spot for the second year. In the home fitness space, Pilates equipment also shows significant promise – as seen by connected Reformer maker Reform RX, Merrithew and Basi Systems.

Notably, low-impact training also saw an increase in reservations (109%), demonstrating an interest in more fitness-newbie-friendly and accessible fitness.

While Pilates dominated, ice skating took center stage as the year’s breakout trend, with a 698% increase in reservations. Its rise reflects a broader interest in unique and non-traditional fitness activities, spurred by cultural moments like the Winter Olympics and increased social media visibility. Team sports like volleyball and soccer also saw significant growth, with volleyball bookings increasing by 256% and soccer by 158%. These trends highlight a resurgence in community-oriented and recreational fitness.

In the wellness space, massage retained their title as the most-booked appointment, with a 39% increase in reservations globally. However, new data-driven practices like body scans surged by 159%, as users sought precise insights into their health and fitness progress. Similarly, cosmetic treatments grew by 133%, and body sculpting increased by 90%, reflecting a growing interest in targeted, results-focused wellness services.

Global Booking Habits: Who Works Out & When

ClassPass data revealed intriguing patterns in booking behavior. Tuesday emerged as the most popular day for workouts, with Friday dominating as the top day for wellness appointments. Weekday workouts peaked at 5:30 p.m., aligning with post-work schedules, while weekend sessions were most commonly booked at 10:00 a.m., reflecting a more relaxed start to the day. September overtook October as the busiest month for fitness, signaling a “back-to-business” mindset at the end of summer.

The most fitness-forward cities included New York Metro, which led all global markets in total reservations, followed by Los Angeles, London, Amsterdam and Singapore. Travel also influenced booking habits, with 7.7% of ClassPass users participating in fitness activities while on the road. U.S. travelers led the way, with 14% of users booking classes outside their home market, followed closely by Germany at 13%.

Specific cities showcased unique trends: Zürich residents were the most likely to book fitness classes more than three days in advance, while Basel led in lunchtime workout reservations. Outdoor workouts saw a surge in Santa Cruz, California, which topped the list for on-the-go fitness in scenic locales.

Pop Culture & Recovery Practices Shape 2024

Pop culture remained a driving force behind fitness trends. Themed classes continued to thrive, with Taylor Swift-inspired sessions drawing over 15,000 reservations. Beyoncé, Drake and Justin Bieber were also top picks for music-driven workouts.

Recovery practices gained renewed attention, with yoga, sauna sessions and massages frequently booked as post-workout activities. For example, sauna use was particularly common after Pilates, while yoga was a top choice for runners looking to stretch and unwind.

Looking Ahead to 2025

The report forecasts a continued shift toward hybrid wellness routines that combine physical fitness with mental health practices. Wearable health monitors and AI-driven tools are poised to play an even bigger role, offering users personalized insights to optimize performance and recovery. Community-focused and creative fitness experiences are also expected to thrive as individuals seek meaningful ways to connect while pursuing their wellness goals.

ATN staff writer Courtney Rehfeldt contributed to this article.

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Is Walking Backward Gaining Ground? https://athletechnews.com/is-walking-backward-gaining-ground/ Mon, 09 Dec 2024 18:12:42 +0000 https://athletechnews.com/?p=117192 Retro walking might seem unconventional, but its potential to improve balance, strength and overall health could give it staying power When it comes to fitness modalities and products, some stand the test of time while others fade into obscurity. History is filled with flashy fads that made big promises and generated buzz but ultimately fell…

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Retro walking might seem unconventional, but its potential to improve balance, strength and overall health could give it staying power

When it comes to fitness modalities and products, some stand the test of time while others fade into obscurity. History is filled with flashy fads that made big promises and generated buzz but ultimately fell short.

Take sauna suits introduced in the 1970s, designed to induce sweating for weight loss, which were eventually debunked as unsafe and unsustainable.

Or the infamous ThighMaster of the ’90s, whose laser focus on thigh toning proved too limited to deliver real gains.

The turn of the century brought us Ab Rollers and Ab Belts, which claimed to sculpt abs with minimal effort but were quickly replaced by more effective, holistic core workouts.

And who could forget the Shake Weight? It had its moment, but it left most of us shaking our heads.

Now, another unexpected trend is making waves, fueled by influencers and social media.

Enter Retro Walking – or simply, walking backward.

Is it just another fleeting fad, or does it hold real merit for fitness enthusiasts? To get to the bottom of it, we turned to ACE-certified personal trainer Chris Gagliardi for expert insights.

Unique Benefits 

“Walking, regardless of the direction, offers significant health benefits, including improved cardiorespiratory fitness, enhanced longevity, and reduced risk of chronic conditions like hypertension, type 2 diabetes and cancer,” says Gagliardi. “It also positively impacts function, pain management, sleep, mental health and resilience.”

However, walking backward, or retro walking, adds unique advantages.

“Retro walking can improve balance, walking speed and cardiorespiratory fitness to a greater extent, particularly for individuals recovering from stroke,” he explains.

Studies also show that retro walking can lead to greater reductions in pain and functional disability and enhance quadriceps strength in people with knee osteoarthritis. Additionally, it may outperform forward walking in reducing BMI, inflammation markers like C-reactive protein and blood pressure in individuals with overweight or obesity.

“While walking in any direction is beneficial for many, retro walking could offer superior results for specific populations, especially when done in a supervised setting,” Gagliardi notes.

When asked if this trend might catch on beyond niche use, Gagliardi remains cautiously skeptical.

“I am not familiar with exercise professionals who regularly program this activity for their clients, and I do not see people walking down the street backward,” he says. “However, I often see backward walking and running performed in sports conditioning programs, especially for athletes who may need to move backward as part of their sport’s demands.”

He points out that backward walking has been proven to burn more calories.

“Looking at the data from the 2024 Compendium of Physical Activities, you can see that walking backward has a greater MET value than walking forward at a similar pace. And the higher the MET value, the greater the caloric expenditure,” he explains.

credit:  Joe McUbed 

Intentional Programming

When incorporating backward walking into client routines, Gagliardi advises trainers and coaches to approach it thoughtfully.

“One of the best ways to introduce backward walking is to go slow and low and to be supervised,” he says. “Starting at a slow pace and low intensity is key, as backward walking offers a greater balance challenge, requiring caution during its introduction. Trainers might incorporate brief backward walking intervals into a client’s existing walking routine or include it as part of warm-ups and cool-downs.”

For clients with specific goals like improving strength, balance or preventing injuries, backward walking can be tailored to fit their needs.

“It’s important to understand why you’re adding a new exercise – whether it’s for variety, to overcome a barrier or to meet a specific goal,” Gagliardi emphasizes. “For instance, if forward walking causes discomfort, backward walking might be a pain-free alternative to include cardio in a client’s regimen. Regardless of the purpose, safety and clear intentions should guide its implementation.”

In the end, Gagliardi believes this new modality could have staying power.

“Retro walking has staying power when it comes to improving health and wellness,” he says. “I can’t say, however, how popular this will become in non-clinical settings. But when done in a safe manner, retro walking can lead to health benefits and is a good option for adding variety to a workout or challenging your body in new ways.”

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Fitness in Flux: How 2024 Redefined & Set the Stage for 2025 https://athletechnews.com/fitness-in-flux-how-2024-redefined-set-the-stage-for-2025/ Fri, 06 Dec 2024 22:44:39 +0000 https://athletechnews.com/?p=117097 As consumer demands shift, 2024 is laying the groundwork for a more innovative and personalized fitness landscape in 2025 The fitness industry has navigated a tumultuous few years marked by uncertainty and constant pivots. Over the past 12 months, it’s seemingly entered what could be called a “new normal.” Members returned in increasing numbers —…

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As consumer demands shift, 2024 is laying the groundwork for a more innovative and personalized fitness landscape in 2025

The fitness industry has navigated a tumultuous few years marked by uncertainty and constant pivots. Over the past 12 months, it’s seemingly entered what could be called a “new normal.” Members returned in increasing numbers — sometimes in droves —  but with fundamentally shifted expectations.

Armed with a fresh perspective on health and wellness, today’s consumers demand more than what the industry has traditionally offered. The fitness landscape has been reshaped by these evolving needs, challenging operators to adapt in ways never seen before.

At the same time, the rapid evolution of technology and the rise of AI are revolutionizing the way businesses operate. And while these advancements present opportunities, they also bring new complexities and uncertainties for an industry already in flux.

To gain insight into this evolving environment, Athletech News spoke with three seasoned industry professionals – Matt Wright, VP of growth and development at Healthtrax Fitness & Wellness, Mark Fisher, owner of NYC’s Mark Fisher Fitness and Business for Unicorns and Cody Patrick, CEO of Sweat440. Together, they share their perspectives from the frontlines, shedding light on where the industry stands today and how 2025 may unfold.

The State of the Industry in 2024

When asked how they would describe the state of the industry, and if they consider 2024 a “comeback year” post-pandemic, these pros had some similar thoughts. 

“There has been an upward trajectory, and it was a solid year, but I’m not sure I would describe it as a comeback year from COVID,” said Fisher.

Wright takes it one step further, saying, “We can’t compare it to pre-COVID times. People are coming back with a much more holistic focus —  looking for mental health support, recovery and community, not just fitness. At the same time, we’re seeing a new generation of health-conscious individuals, as well as fewer ‘donators,’ the people who join and never show up.”

Patrick also observed continued growth throughout the year but pointed out seasonal dips. “2023 was more of the comeback year. 2024, for us, was a continuation of that growth,” he said. “While we saw ebbs and flows due to summer vacations and election-related spending slowdowns, overall, the trajectory has been positive.”

credit: RicardoImagen

Key Trends in Fitness

Recovery continues to be the focus across the industry. Wright explained how this has shaped his approach.

“We’ve piloted cold plunges, added cryo beds, and invested in saunas and steam rooms,” he said. “These features are increasingly in demand, and we’re working to meet members’ needs strategically.”

Fisher echoed this trend while pointing to the emergence of recovery-focused studio brands. “I’m particularly interested in concepts like Othership, a chic ‘class-style’ spa, and Sweathouz (SWTHZ), an infrared sauna and cold plunge franchise,” he said. “However, further, questions remain as to whether this will be a trend with softening demand, or if this will become a permanent tentpole of consumer wellness behavior.”

For Patrick, he has been testing the waters at Sweat440. “We’re incorporating recovery lounges with compression and percussion therapies in some of our studios,” he shared. “This is a focus for the brand to test and implement throughout 2025.”

Strength training is also on the rise, according to Patrick. “We’ve always had a strong strength component, but we’ve increased it even more to meet demand,” he says. “Gamification has also become a key motivator for members, and we are seeing that as a significant motivator.”

Wright agreed, noting the impact of personal training. “Personal training departments are thriving, especially with the Boomer population wanting to stay healthy and active. People want to exercise more efficiently, so they’re hiring fitness professionals. It’s a shift toward a more personalized and guided fitness experience.”

hand touching AI sign

The Role of Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic across industries, including fitness.

Patrick shared how AI is transforming their member’s journey. “While the core workouts aren’t really impacted by this, the customer journey and interaction most certainly are,” he explains. “We are looking to AI to optimize everything from customer communication to data analysis and predictive modeling.”

Meanwhile, Wright uses AI for optimization. “I see it as an assistant,” he explained. “It helps us optimize marketing, analyze brand performance, and allocate resources more effectively. But it will never replace the human touch or the need for personalization in fitness.”

Fisher offered a more tempered perspective. “I think much of the AI application in the gym space has been somewhat overhyped,” he said. “Yes, tools like ChatGPT can save time on content creation, but they still require a human touch to avoid sounding generic. Having said that, it’s fast-moving waters. With the sophistication increasing at breakneck speed, I anticipate we’ll continue to see booking and billing platforms integrate AI to provide insights to owners. And ideally, owners can use this deeper and more personalized understanding of behavior to drive more utilization and improve retention.”

Wellness, Longevity & Integration with Healthcare

As the focus on wellness and longevity grows, fitness operators are finding ways to adapt. Wright highlighted Healthtrax’s partnerships with healthcare providers.

“We’ve partnered with hospitals to create a seamless transition from physical therapy to the gym,” he said. “We are also plugged into medical weight loss initiatives and work with individuals to teach the importance of strength training and maintaining healthy eating habits. This affiliation with hospitals has been a big differentiator for us.”

Fisher pointed to the potential for gyms to play a larger role in personalized wellness. “As we head into 2025, the most competitive gyms and studios will win by supporting their members in the other 23 hours of the day,” he said.Simply providing access to workouts is going to be more commoditized, as taking care of your health and fitness requires more than just workouts.  Whether that’s through add-on or integrated coaching services, the best performing gyms and studios will provide holistic coaching and serve as case workers who can connect clients and members with other resources.”

credit: Prathan Chorruangsak

Challenges & Opportunities in 2025

As 2025 approaches, Patrick underscored the challenges of a saturated market.

“The challenge is cutting through the noise to show what makes you unique,” he said. “Clear differentiators and meaningful engagement will be key.”

Fisher remained optimistic about the future while acknowledging the competitive landscape.

“Consumer spending on fitness is growing, but it’s also getting more sophisticated,” he said. “From franchises to mom-and-pop independents, as the players improve, competition increases. For instance, in our corner of the market, small group personal training gyms have seen a modest but significant tick up in monthly churn over the last 2 years. To be clear, the class/session experience will still matter. But building relationships and coaching clients to results will command a premium and be the linchpin of retention.”

Wright offered another perspective, emphasizing the importance of innovation and team investment. “The opportunity for fitness operators is to invest in their teams — time off, benefits, 401(k)s, spousal support, resources for challenges and pay,” he said. “The reason we have turnover is we miss the opportunity to take care of team members.”

In the end, these pros agree that it ultimately boils down to servicing people, and their health needs, with Fisher saying, “The best-performing gyms and studios will focus on building relationships, providing holistic coaching, and integrating health and wellness into their offerings.”

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Therabody Launches New Products for the 2024 Holiday Season https://athletechnews.com/therabody-launches-2024-holiday-season/ Tue, 01 Oct 2024 15:53:44 +0000 https://athletechnews.com/?p=111983 The wellness technology company’s latest innovations are focused on helping people recover faster and sleep better Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs. No longer just a muscle recovery technology, Therabody is now well known in the wellness and skincare spaces. The brand’s…

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The wellness technology company’s latest innovations are focused on helping people recover faster and sleep better

Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs. No longer just a muscle recovery technology, Therabody is now well known in the wellness and skincare spaces. The brand’s newest products, mainly focused on leg recovery and sleep improvements, officially launched, just in time for the holiday season.

SmartGoggles Gen 2

Looking for a solution for stress and tension headaches? The second generation of the Therabody SmartGoggles promotes better sleep, reduced stress and improved relaxation. The product’s SmartRelax treatment uses a biometric sensor to vibrate based on your heart rate, perfect for slowing racing thoughts. Therabody has also created a comprehensive app that includes TheraMind, which has a range of meditations and sound therapy content. It’s perfect for travel, with a 100% black-out and foldable design. The SmartGoggles are too bulky for all-night wear but perfect for your pre-bed ritual.

SleepMask

Therabody’s SleepMask is ready to take your sleep to the next level and is designed for all-night wear. It has a 100% blackout design and has three vibration patterns to improve sleep. The vibration gradually fades as you drift off to sleep and automatically stops after 15 minutes. The mask also comes with a travel case for easy storage or packing to get you through long flights. Best of all, it’s easy to clean, with a machine-washable inner padding layer.

Theragun Prime Plus

The Theragun Prime Plus is the latest and greatest in percussive therapy, combining a deep tissue massage with heat therapy. One major upgrade—the device is quieter and lighter than other generations and less cumbersome in the locker room, the gym or at home. The Theragun Prime Plus has five different massage speeds and three heat intensity levels, with a 120-minute battery life. Take care of all your aching muscles with four attachments: heated percussive for warmup and recovery, the dampener for tender or sensitive muscles, the standard ball for all muscles, and the wedge, perfect for shoulder blades or IT bands.

JetBoots PRO Plus

The JetBoots PRO Plus is one of the most advanced recovery boots on the market, ready to take recovery to the next level. The boots combine wireless pneumatic compression with vibration and infrared LED light therapy for recovery that is 2x faster and more effective than compression alone. It comes with eight preset treatments designed by sports scientists, including Recovery, Warm-Up, Lower Leg, Upper Leg, Joint Therapy and Sleep Prep. The boots come in short, regular and long and have an easy-to-clean surface.

JetBoots Prime

The JetBoots Prime are wireless compression boots designed to refresh legs, reduce soreness and improve performance. Their ultra-portable, foldable design makes them a perfect recovery tool on the go, whether you’re traveling for a competition or just need quick relief after a workout. They are easy to clean, with medical-grade materials to prevent bacteria buildup, so they can withstand sweaty legs after the toughest workouts. The boots are also size-inclusive and come in short, regular and long.

In addition to the new launches, Therabody also released the TheraFace Depuffing Wand in August, a portable heat and cold therapy skincare device. In clinical studies, Therabody found that 65% of participants reported a reduced appearance of puffy eyes and increased skin firmness and radiance after one use.

“At Therabody, we’re continuously looking to develop effective products that support our customers in performing, recovering, and feeling better so they can keep doing the things they love,” said CEO Monty Sharma. “We are all excited our latest innovations are here to support every type of consumer, from those running a marathon to those just looking for a better night’s rest.”

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Cowboys’ Dak Prescott Backs Top Crunch Fitness Group https://athletechnews.com/cowboys-dak-prescott-backs-top-crunch-fitness-group/ Thu, 09 May 2024 21:37:03 +0000 https://athletechnews.com/?p=105508 The 3-time NFL Pro Bowler will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast with financial backing and by featuring in ad campaigns Dallas Cowboys quarterback Dak Prescott is joining a new team — one off the gridiron.  CR Fitness Holdings, the world’s largest operator of Crunch Fitness franchise…

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The 3-time NFL Pro Bowler will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast with financial backing and by featuring in ad campaigns

Dallas Cowboys quarterback Dak Prescott is joining a new team — one off the gridiron. 

CR Fitness Holdings, the world’s largest operator of Crunch Fitness franchise locations, announced a partnership with the three-time NFL Pro Bowler. Both sides aim to expand the Crunch Fitness brand by delivering affordable fitness and wellness services to communities in Dallas and throughout the United States.

“I believe mental and physical health are so important. Health and fitness are incorporated into everything we do, and more people should have access to affordable, high-quality ways to improve their overall well-being,” said Prescott. “I’m excited to help the CR Fitness team continue to introduce the inclusive Crunch gym experience to the surrounding communities nationwide.”

CR Fitness’ proven track record of running successful Crunch gyms and its presence in Prescott’s backyard with locations in Texas, Florida, North Carolina, Georgia, and soon Tennessee and Arizona, made the partnership a no-brainer. The veteran signal-caller made a substantial financial investment in accordance with his partnership, although specific terms couldn’t be disclosed.

Prescott is also set to appear in commercials and social media posts for the brand.   

credit: CR Fitness

“We are thrilled to work with Dak, a tremendously successful and admirable athlete on and off the field,” said CR Fitness CEO Tony Scrimale. “Dak truly understands the importance and value of accessible fitness and health options. We’re looking forward to working with him to bring the highest quality equipment, amazing group fitness classes, and experienced personal trainers to so many people at an unbeatable value.”

With over 60 locations already, CR Fitness intends to reach the triple-digit mark by 2026. Members of CR Fitness-owned Crunch locations are well-treated with an extensive selection of premier cardio equipment, top-quality strength training equipment, group fitness studios, hot yoga, boxing classes, performance turfs and a variety of wellness amenities — all of which add up to $1.5 million worth of equipment per location.

credit: CR Fitness

Crunch Fitness collectively serves 2.5 million members across 460-plus low-price, high-value (HVLP) gyms across the U.S. and in Australia, Canada, Costa Rica, Portugal, Puerto Rico and Spain. The brand is plotting further expansion both domestically and abroad.

Prescott isn’t the first big-name quarterback to invest in fitness this year. New Atlanta Falcon Kirk Cousins recently struck a deal with ETS Performance, a youth sports performance training center, to launch two new facilities in Michigan. Retired NFL players Mohamed Sanu, Sean Weatherspoon, Christian Blake and Elijah Wilkinson also became partial owners of Legacy Sports Complex in Atlanta last year. 

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Burn Boot Camp Hits 400 Locations, Enters New States https://athletechnews.com/burn-boot-camp-hits-400-locations/ Thu, 02 May 2024 23:12:18 +0000 https://athletechnews.com/?p=105351 The group fitness franchise is signing license agreements and awarding new territories at a rapid clip Burn Boot Camp has opened its 400th gym, expanding into Burlington, Massachusetts, as the female-led fitness franchise celebrates 12 years in business. It will be the sixth Burn Boot Camp location in Massachusetts, led by Jenny and Bernie Driscoll,…

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The group fitness franchise is signing license agreements and awarding new territories at a rapid clip

Burn Boot Camp has opened its 400th gym, expanding into Burlington, Massachusetts, as the female-led fitness franchise celebrates 12 years in business.

It will be the sixth Burn Boot Camp location in Massachusetts, led by Jenny and Bernie Driscoll, new franchise partners. The fitness franchise has also awarded new territories in Kalispell, Montana, to franchise partners Sandra Godley and Shawn Kimmet and in Morgantown, West Virginia, to Eric Hayhurst and Brittany Brandt.

The fast-growing fitness franchise offers 45-minute, circuit-style sessions with a personal training vibe in a small group setting. Its emphasis on positivity, community building and features such as complimentary child care have been a hit with Burn’s loyal member base. 

“The growth of Burn Boot Camp is a testament to our relentless dedication to empowering individuals through fitness,” said Morgan Kline, Burn Boot Camp co-founder and CEO. “It’s an exciting milestone that underscores our commitment to reaching and impacting communities nationwide. Burn Boot Camp is not just a franchise opportunity. It is a place where women and their families can feel empowered to transform their lives and others.”

credit: Burn Boot Camp

Kline co-founded Burn Boot Camp with her husband, Devan, in 2012, before transitioning to a franchise model in 2015, quickly awarding 200 locations in its first eighteen months and setting a goal of 10,000 global locations by 2033. The fitness brand recently named ApplePie Capital as its preferred lending partner to make it easier for franchisees to access capital.

Earlier this year, Burn Boot Camp made its way onto Entrepreneur’s 2024 Franchise 500 Ranking, securing a spot on the coveted list as the only camp-style fitness concept. 

In a crowded boutique fitness space, Burn Boot Camp says its “Franchise Partner First” model — which gives each franchise owner the opportunity to own both a physical and digital territory — is a key differentiating factor. 

“Our goal is to build 10,000 locations and our best chance of doing that is by driving as much revenue to the Franchise Partner as possible,” Devan Kline has told Athletech News. “We love our franchise partners and we never want to compete with them. Franchisors exist to serve their franchisees. We are confident that when we continue to focus on unit profitability, that increases trust the most.”

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F45 Spotlights Franchisees With New Video Series, Launches Strava Collab https://athletechnews.com/f45-franchisee-video-series-strava/ Thu, 02 May 2024 22:53:18 +0000 https://athletechnews.com/?p=105342 The Mark Wahlberg-backed functional fitness brand is giving its franchise partners time to shine, launching ‘Franchisee Day in the Life’ on YouTube F45 Training, the fitness brand known for group-based, functional workouts, is opening the curtains on its franchising experience. The brand just launched its ‘F45 Training Franchisee Day in the Life’ video series, offering…

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The Mark Wahlberg-backed functional fitness brand is giving its franchise partners time to shine, launching ‘Franchisee Day in the Life’ on YouTube

F45 Training, the fitness brand known for group-based, functional workouts, is opening the curtains on its franchising experience.

The brand just launched its ‘F45 Training Franchisee Day in the Life’ video series, offering an up close and personal look at its different franchise partners and how they’re working with the revamped F45

Three inaugural episodes recently dropped on YouTube, putting viewers alongside franchisees PJ Sullivan, Mia and Craig Jeckel, and former MLB player Matt Joyce. Each video takes a detailed look at how F45 franchise owners manage their locations adjacent to their other endeavors.

“I have not seen a fitness brand do this to showcase how being an F45 franchisee gives owners personal and professional freedom and opens opportunities to schedule your day around your family, your hobbies and your passion,” F45 chief marketing officer Brian Killingsworth said of the new series. “Showcasing what a day in their life could look like not only showcases some of our most successful owners, but shows other potential franchisees the freedom and flexibility they can achieve by becoming an F45 franchisee.”

The three episodes released thus far take place in Florida, touching down in Jacksonville and the Tampa Bay area.

F45, Strava Create Community

F45 has also inked a partnership with Strava, a leading digital community for fitness enthusiasts. The sides are creating a week-long challenge starting on National Fitness Day on May 4th and running through May 12th. ‘

Participants who complete 45-minute workouts, either in studio or at home on Strava, will earn the chance to win prizes including a one-year free membership to their nearest F45 studio, $500 worth of F45 merchandise or $500 worth of Performance Inspired Nutrition wellness products. 

“F45 and Strava both revolve around community and progress,” said F45 CEO Tom Dowd. “By working together, we will reach even more fitness enthusiasts on a global scale. Strava and F45 Training are two major forces in the industry, so National Fitness Day is the perfect time to kick off our challenge and allow friends to connect over some friendly competition.”

Wahlberg Week on Deck

The Strava challenge coincides with ‘Wahlberg Week,’ F45’s special workout series this month featuring its chief brand officer and investor Mark Wahlberg.

From May 6th to 12th, participating F45 studios will begin Wahlberg Week featuring seven brand-new workouts personally designed by Wahlberg himself. The first four days rotate between cardio and resistance-based workouts, followed by two hybrid days before a final full-body workout on Sunday. All workouts are adaptable to an individual’s skill and experience level.

credit: F45 Training

“Mark’s very own touch on F45’s signature workout series means our members can experience an amazing and flexible exercise mix that’ll allow them to tweak their workout based on how they’re feeling,” Dowd said. “It offers something for everyone across all fitness levels, inviting our members and guests to push themselves more than they thought they ever could with the encouraging support of the F45 community, inspired by our group training approach.”

Participants can keep tabs on their daily performances as well as their weekly progress via the F45 Challenge App. 

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F45 Launches FS8, a Pilates-Yoga Hybrid Set for Global Expansion https://athletechnews.com/f45-launches-fs8-pilates-yoga-hybrid/ Tue, 23 Apr 2024 20:32:15 +0000 https://athletechnews.com/?p=105027 FS8’s launch comes as global demand spikes for Pilates, strength training and holistic wellness modalities Unique as it may be, the combination of Pilates, yoga and tone is on its way to becoming a more common workout modality across the globe. FS8, a science-backed fitness brand owned by F45 Training, announced the opening of its…

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FS8’s launch comes as global demand spikes for Pilates, strength training and holistic wellness modalities

Unique as it may be, the combination of Pilates, yoga and tone is on its way to becoming a more common workout modality across the globe.

FS8, a science-backed fitness brand owned by F45 Training, announced the opening of its flagship location in Austin, Texas, as well as additional studio openings in the U.S. and master franchise agreements that will take the brand into South Korea and Europe, including the U.K.

FS8 workouts include 50-minute, circuit-based sessions mixing Pilates, tone and yoga exercises. Featuring low-impact, high-energy training, the brand says workouts are suitable for any fitness level and that no two workouts are ever the same.

“This is an exciting next step for our company as we offer best-in-class options to expand our offerings with our franchise community,” said Tom Dowd, CEO of F45 Training. “FS8 is a unique and cutting-edge Pilates workout that sets a new higher standard for reformer Pilates training, which our members are raving about.”

credit: F45 Training/FS8

In South Korea, an agreement signed with Embrace will see multiple FS8 studios open up across the nation, beginning with a flagship location in Seongsu.

“With a focus on holistic wellness, we believe FS8’s arrival in Korea will change the perception of what it means to work out,” said Jamie Kim, CEO of F45 & FS8 South Korea. “Together, we aim to revolutionize Korea’s fragmented Pilates and yoga market, offering an opportunity to elevate the entire fitness industry to new heights.”

FS8’s expansion in Europe will happen with help from Club Sports Group, a large franchisor of F45 studios. Club Sports Group will look to establish FS8s in several key cities after an initial launch in London’s Oxford Circus. 

“Introducing the FS8 brand and our full-body training approach in the U.K. and beyond is a huge privilege,” said Club Sports Group CEO Travis Frenzel. “Since opening in Oxford Circus in London, our classes have been consistently at capacity, further proof that our scientific exercise approach resonates with consumers at all fitness levels.”

Beyond its Austin flagship location, additional domestic FS8 studios have opened in Weston Lakes, Florida, Royal Oak, Michigan and Foxborough and Dedham, Massachusetts. Additional expansion is expected soon.

This isn’t the first time F45 has attached itself to a Pilates trend picking up steam. The brand also recently launched Vaura Pilates, a total-body athletic conditioning class that takes place on reformers.

F45’s new brand launches come as holistic wellness has been on the rise across the globe, prompting fitness companies to expand their offerings. Xponential Fitness recently acquired Lindora, a metabolic health chain that offers access to GLP-1 weight loss drugs. Volt, a personal training app, bought Zama Health to add mental health services to its platform.

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Pickleball Franchises Cash In on High Demand https://athletechnews.com/pickleball-franchises-growth/ Fri, 19 Apr 2024 20:18:03 +0000 https://athletechnews.com/?p=104979 Demand for pickleball courts and related services, such as lessons and clinics, continues to grow on a global scale Pickleball franchises are cashing in on the pickleball craze, following an eye-opening report last year that identified a $900 million investment required to support pickleball’s massive boom with courts and other infrastructure needs.  The addictive sport…

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Demand for pickleball courts and related services, such as lessons and clinics, continues to grow on a global scale

Pickleball franchises are cashing in on the pickleball craze, following an eye-opening report last year that identified a $900 million investment required to support pickleball’s massive boom with courts and other infrastructure needs. 

The addictive sport has continued to gain popularity among fitness enthusiasts of all ages, with nearly 13.58 million people playing the socially driven and physically accessible sport in the U.S. last year.

Life Time is perhaps the most notable name entrenched in the sport; its founder and CEO Bahram Akradi is an admitted pickleball fan. The luxury athletic club chain just opened its long-awaited seven-court pickleball complex in New York City this week and has other complexes across the country, but competition is heating up. 

Here are some of the recent moves in the growing pickleball franchise space.

The Picklr Gets Investment From Drew Brees

The Picklr is establishing itself in the market, fueled in part by a strategic partnership with Pickleball Inc., a titan overseeing the largest pickleball brands, including Carvana Professional Pickleball Association (PPA Tour), Pickleball Central, PickleballTV and more.

The year is shaping up to be an excellent one for the Utah-based indoor pickleball franchise, which welcomed former NFL star Drew Brees as an investor, owner/area developer and brand ambassador in February. The famed quarterback oversees 30 Picklr franchises in Indiana, Ohio and Michigan. 

The Picklr just announced it has 2,760 new pickleball courts in the pipeline for the U.S., with 38 new clubs expected to open in 23 states and 52 additional leases in the final negotiation stages for openings this year and next. 

Demand is high for indoor pickleball facilities, with Jonathan Fornaci, Picklr’s president and chief operating officer, noting that all Picklr locations open with a minimum of 250 founder memberships, but year-to-date, new clubs are opening in the 500-600 range.

The pickleball franchise sees an opportunity to expand beyond the U.S., confirming that final master franchise agreements will be announced in Q2 for Canada, Australia, New Zealand and the European Union. 

Pickleball Kingdom Heads to Canada, Dubai

Like Picklr, indoor pickleball franchise Pickleball Kingdom is also expanding to meet rising demand, with over 140 clubs built or being built in the U.S. The pickleball brand founded by Ace Rodrigues is now ready to make its mark in Canada, starting with multiple clubs in Ontario.

“Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play,” said David Haynie, chief pickleball officer at Pickleball Kingdom. “Once our clubs are built throughout Canada, we will not only meet the existing needs but create an introductory path into this great sport for people who don’t currently play.” 

credit: Pickleball Kingdom

Pickleball Kingdom is also heading to Dubai, India and Abu Dhabi, resulting from a recent agreement with Franchise India Group. 

Ace Pickleball Club Opens Clubs Across US

Ace Pickleball Club, another fast-growing indoor pickleball franchise offering unlimited open play and special features such as glow-in-the-dark technology, has seven franchised clubs slated to open this year across the U.S. and expects a minimum of 16 franchises open and operating by the end of the year. 

In the second quarter, Ace Pickleball Club will open new facilities in Tucson, Arizona; Harrisburg, Pennsylvania; Cleveland, Ohio; Voorhees, New Jersey; Louisville, Kentucky and Fort Myers, Florida.

credit: Ace Pickleball Club

In an interview last summer with Athletech News, Ace Pickleball Club co-founder Jay Diederich identified an opportunity for more school systems to layer pickleball into their athletic programs. 

“The future is very bright,” Diederich said of the sport. “I think we’ve barely scratched the surface on the growth of pickleball going forward.”

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Lindora Inks Multi-Unit Franchise Deals Across US https://athletechnews.com/lindora-multi-unit-franchise-deals/ Mon, 15 Apr 2024 19:53:24 +0000 https://athletechnews.com/?p=104820 Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services Xponential Fitness’ entry into the market-disrupting metabolic health franchising space is off to a strong start, with the boutique fitness and wellness franchisor announcing a slew of multi-unit license deals to expand Lindora across…

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Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services

Xponential Fitness’ entry into the market-disrupting metabolic health franchising space is off to a strong start, with the boutique fitness and wellness franchisor announcing a slew of multi-unit license deals to expand Lindora across the United States.

The metabolic health clinic has had a stronghold on the Southern California market with 30 locations (and one in Monroe, Washington) but will now enter new markets in Dallas, Boise, Idaho, Rochester, Buffalo, Atlanta, Chicago and Portland (Oregon), inking multi-unit license agreements in those markets.

Xponential acquired Lindora late last year, expanding beyond its core boutique fitness offerings such as Club Pilates and StretchLab. The chain of metabolic health clinics takes a holistic approach to wellness beyond GLP-1s, offering hormone replacement therapy, IV hydration, Zerona Z6 Cool Laser treatments and meal plans. The franchise brand’s chief medical advisor, Dr. Amy Lee, is triple-board certified in internal medicine, clinical nutrition and obesity medicine.

The franchise has attracted new owners from various industries, which Xponential says shows Lindora’s mass appeal as an investment opportunity and power as a franchise brand.

“We are thrilled to offer health-minded entrepreneurs the opportunity to become part of the Lindora family,” said Lou DeFrancisco, president of Lindora. “The brand’s proven approach to metabolic health and wellness, paired with the support and expertise of Xponential, will set our franchise partners up for success in delivering impactful solutions that empower individuals to live healthier lives while addressing the growing consumer demand for comprehensive health and wellness offerings.”

As it looks to scale Lindora, Xponential recently welcomed Martin Balcaitis, the former chief marketing officer of StretchLab and Body Fit Training (BFT) back to serve as senior vice president of operations for the metabolic health brand.

Wellness Wars?

Consumers may be shrinking in size, but the metabolic health, med spa and longevity space is rapidly growing. 

Lindora faces equally formidable competitors in brands like Restore Hyper Wellness, which plans to open hundreds of new locations over the next five years and provides similar therapies, including GLP-1s.  Serotonin Centers is also gaining ground, with 100 franchises open and in development. 

credit: Restore Hyper Wellness

Last fall, luxury fitness and lifestyle operator Life Time launched Miora, a medical wellness and longevity clinic that will offer GLP-1s along with other services. Life Time founder and CEO Bahram Akradi calls the space a “huge opportunity” for the brand.

Life Time competitor Equinox just partnered with Functional Health, a longevity-focused health-tech startup, to offer personalized lab tests for members. The exclusive partnership will see expert Equinox trainers develop specialized programs for members based on their unique biological profiles.

Julia Klim, Equinox vice president of strategic partnerships, says the new collaboration reflects the brand’s commitment to healthspan and longevity services.

“This partnership represents a new era in personalized, performance-driven health, integrating the highest standards in personal training with cutting-edge research and data across nutrition and regeneration,” Klim said.

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Pvolve Nears 50 Franchise Agreements Amid Quick Growth https://athletechnews.com/pvolve-nears-50-franchise-agreements-south-tampa/ Mon, 25 Mar 2024 20:50:01 +0000 https://athletechnews.com/?p=104248 The Jennifer Aniston-affiliated functional fitness brand has been growing at breakneck speed since entering the brick-and-mortar franchise space Pvolve has charted a course for sunny Florida following its latest franchise deal, which will introduce the fitness brand to South Tampa before expanding its footprint in the Tampa Bay area with five additional locations. The functional…

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The Jennifer Aniston-affiliated functional fitness brand has been growing at breakneck speed since entering the brick-and-mortar franchise space

Pvolve has charted a course for sunny Florida following its latest franchise deal, which will introduce the fitness brand to South Tampa before expanding its footprint in the Tampa Bay area with five additional locations.

The functional fitness franchise that counts A-lister Jennifer Aniston as face of the brand continues to grow, with 47 locations sold and nine open locations as of next week, six of which are franchised studios. Just one year ago, Pvolve opened its first franchise studio in San Diego.

The fitness concept has been a hit, partly propelled by Aniston’s championing its method that combines functional movement and resistance equipment. Pvolve’s approach has shown impressive benefits in hip function and lower body strength, as well as full-body flexibility, balance, mobility and stability for women aged 40 and above.

Franchisees Flock to Pvolve

Counting Aniston among its most fervent fitness fans has meant more than just attracting new fitness enthusiasts to Pvolve. After the former “Friends” star signed on as the famous face of Pvolve’s marketing campaign and joined its programming team, the functional fitness brand hit a 650% increase in branded search and a 125% increase in franchise inquiries. 

Aniston has stared in Pvolve ad campaigns and is a prominent face of the brand (credit: Pvolve)

Impressed by the power of the functional fitness franchise, Tampa Bay resident Bijal Patel is behind the upcoming South Tampa Pvolve location.

“There is nothing quite like it here,” said Patel, ready for the next chapter following a decade practicing law.  “My hope is that the Pvolve studio can serve as a community for individuals in the area who, like me, want to build strength, tone and change their bodies through functional movement with effective, low-impact and high-intensity workouts.”

In addition to its in-studio experience, Pvolve members can tap into its hybrid fitness model, which offers a streaming membership that unlocks access to over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series.

Julie Cartwright, Pvolve president, remarked that the brand’s first studio in the Florida market is an exciting milestone, with Patel playing an “integral role” in developing the Pvolve footprint in the Sunshine State.

On the other side of the country, the boutique fitness brand is set to make its mark in Spokane, Washington, following its growth in New York City, Austin Nashville, Tennessee and Canada.

credit: Pvolve

Following an exceptional 2023, Pvolve recently bolstered its all-female leadership team in preparation for continued expansion, onboarding Stacey Heald as chief operating officer of franchise development and former Oura executive Alexis McDowel as global vice president of communications. 

Boutique Brands Find Success With Celebs

As Pvolve has found, syncing up with a famous face can be lucrative — and it’s a strategy other top fitness brands appear to be following. 

Functional fitness franchise F45 Training has attracted Mark Wahlberg as an investor and chief brand officer, with the “Arthur the King” actor recently investing in his own Boston-area F45 studios.

Boutique fitness and wellness franchisor Xponential Fitness has also added a dose of star power with Julianne Hough. The “Dancing with the Stars” celeb is helping transform some of Xponential’s AKT studios into Kinrgy dance fitness locations. Kinrgy just opened its first location in West Hollywood. Other locations are in the works for Austin and Seattle.

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Serotonin Centers Expands as Longevity Franchises Flourish https://athletechnews.com/serotonin-centers-expands-as-longevity-franchises-flourish/ Mon, 25 Mar 2024 13:15:00 +0000 https://athletechnews.com/?p=104241 Entrepreneurs, investors and consumers alike are all-in on longevity centers, which promise to slow aging and boost overall wellness Serotonin Centers is expanding its longevity and anti-aging franchise concept in Chicago with three new locations, its latest in a spate of expansion moves. The med-spa brand, named after the feel-good hormone, has 100 franchises open…

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Entrepreneurs, investors and consumers alike are all-in on longevity centers, which promise to slow aging and boost overall wellness

Serotonin Centers is expanding its longevity and anti-aging franchise concept in Chicago with three new locations, its latest in a spate of expansion moves.

The med-spa brand, named after the feel-good hormone, has 100 franchises open and under development, with its first location in Chicago’s DuPage County expected to open within the year. Other upcoming Serotonin Centers locations include New Jersey, Florida, Virginia, Missouri and North Carolina. 

Behind the longevity service is New Jersey native Eric Casaburi, founder of Retro Fitness and podcast host of “Aging Backward, Growing Forward.” On his website, the entrepreneur noted that the Serotonin brand might be the most valuable asset he’s created to date. 

Serotonin Centers offer popular treatments such as hormone replacement and IV drip therapy, medical weight loss, hair restoration, CoolSculpting, Botox and Hydrafacials, red light and hyperbaric oxygen therapy, as well as licensed medical practitioners and personal health coaches. 

Hormone optimization is also available under the guidance of a medical practitioner. The journey begins with a comprehensive lab panel to discover specific needs.

Casaburi noted that the Chicago launch is a tremendous opportunity for the Serotonin brand’s national footprint.

“Sitting just outside the third largest city in the country, this expansion drives us closer to our goal to be able to provide Serotonin’s incredible products and services to as many people as possible,” he said. “I’m excited to see the impact we have on the health and performance of residents in and around Chicagoland.”

The Longevity Franchise Boom

The longevity-focused franchise space is quickly growing, with Serotonin Centers competing with similar services provided by brands like Next Health, a longevity franchise with locations nationwide. The wellness concept has attracted one board-certified orthopedic surgeon, who has entered into a multi-unit area development agreement to expand Next Health in Florida. 

credit: Next Health

Restore Hyper Wellness also continues to grow, with plans to open 500 locations over the next few years. The longevity franchise scored a $140 million investment led by General Atlantic in 2021 and just launched a full-service weight management program that integrates GLP-1s with InBody scans, a metabolic health blood panel and expert support. 

Investors Love Longevity

The anti-aging and longevity business is bright, with Deloitte noting that the market is attracting an “influx of funding” from not only investors but also academic institutions and governments. One supplement maker, Timeline, recently secured $66 million in a Series D round for its anti-aging products.

Deloitte said its analysis revealed that the top 50 longevity-focused companies raised more than $1 billion in venture funding as of 2020, an amount that continues to grow. Even more enlightening is Deloitte’s prediction that there will be a shift away from “sick care” in favor of one towards wellness – which has already begun

Unlike pure aesthetic services, there is a wider consumer appeal to easily book an appointment to help slow the aging process and feel improvement both mentally and physically. Boutique longevity centers may prove to be one of the most lucrative spaces in fitness and wellness in 2024 and beyond.

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JetSet Pilates Signs New Franchise Deals, Eyes 600 Studios https://athletechnews.com/jetset-pilates-franchise-growth/ Tue, 19 Mar 2024 21:28:22 +0000 https://athletechnews.com/?p=104096 As Pilates booms, the Miami-based JetSet is expanding to locations including New York City, Texas and Australia One of the top wellness trends of 2024, Pilates is rapidly taking over the nation. JetSet Pilates, a Miami-based boutique fitness franchise, is capitalizing, expanding well beyond its home state with studios planned across the U.S. and internationally.…

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As Pilates booms, the Miami-based JetSet is expanding to locations including New York City, Texas and Australia

One of the top wellness trends of 2024, Pilates is rapidly taking over the nation. JetSet Pilates, a Miami-based boutique fitness franchise, is capitalizing, expanding well beyond its home state with studios planned across the U.S. and internationally.

Known as a “modern Reformer Pilates experience,” JetSet offers 50-minute workouts guided by curated playlists. Eight studios are open, with twelve in development across Tampa, West Palm Beach, Orlando, Doral, Coral Gables, North Miami, Coconut Grove, Pinecrest and Aventura.

Outside of the Sunshine State, JetSet has signed several development deals throughout Texas (McKinney) North Carolina, New York City (SoHo) and Georgia while the brand eyes 600 franchised studios across the U.S. as it expands. JetSet also has an agreement signed in Australia.

“JetSet is dedicated to cultivating a robust franchise community, grounded in trust and enriched by comprehensive support and training, to ensure our partners excel in delivering Pilates experiences,” said Bert Albertse, CEO of JetSet Pilates. “Each and every JetSet instructor is trained to create personal connections with clients so everyone can reach their personal goals.”

Pilates Power

Pilates has come a long way since it was developed in the early 20th century by Joseph Pilates, a German physical trainer who created the movement system while suffering the experience of being a prisoner of war, finding that movement and stretching were key to the human body.

Fast-forward to 2024, and the whole-body exercise modality is renowned for increasing flexibility, building strength and rehabbing injuries. The Pilates boom has also hit TikTok, with #PinkPilatesPrincess and #PilatesPrincess trending, further spreading the practice among young social media users who embrace fitness, wellness and ‘ballet core.’

Tamara Galinsky, JetSet Pilates founder, has long known the benefits of the practice, taking a leap of faith to launch the fitness brand in 2010. She recently spoke with Athletech News in an exclusive interview about JetSet’s remarkable growth, crediting the brand’s immersive class experience and certified instructors.

“Each session at JetSet is not just a pilates class; it’s a meticulously curated journey,” Galinsky told ATN in February. “What began as a single studio has burgeoned into five corporate locations, with 29 franchised locations in development and poised to expand to over 600 franchised studios domestically. This journey has been nothing short of extraordinary.”

credit: JetSet Pilates

Although she had desired to move to a franchise model early on, Galinsky said she was mindful of doing it at the right time and only after assembling the best in the industry.

“Today, I can confidently affirm that our franchising team possesses a level of expertise that few, if any, emerging brands can boast at this stage,” she said.

JetSet Lands in Australia

As for its international endeavors, Kathryn Woodfine, JetSet franchise owner, is bringing the boutique Pilates experience to the Australian market. Enthusiastic about the brand and the workout, she shared that the experience is unmatched.

“As a fitness enthusiast who has tried just about every group fitness class out there, I’ve found JetSet to be unrivaled and am confident it will thrive in Australia and around the world,” Woodfine said.

While Melbourne will be JetSet’s first international location, the Pilates franchise plans to focus on establishing flagship studios in other influential cities.

“Our team is dedicated to empowering franchise partners with operating systems, financial planning tools, technology, training, support and products that are second to none,” said Sarah Buie, head of franchise development. “We are passionate about these partnerships and bringing JetSet to communities worldwide.” 

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Prime IV Hydration & Wellness Tops 100 Open Studios, Plans More https://athletechnews.com/prime-iv-hydration-wellness-tops-100-open-studios-plans-more/ Tue, 20 Feb 2024 23:21:02 +0000 https://athletechnews.com/?p=103246 On the heels of a record 2023, the IV therapy franchise looks to open an additional 97 spas this year Prime IV Hydration & Wellness has experienced a 120% year-over-year rate of growth for its rapidly growing IV therapy franchise — a hot sector as consumers look for non-invasive methods to support their wellness goals.…

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On the heels of a record 2023, the IV therapy franchise looks to open an additional 97 spas this year

Prime IV Hydration & Wellness has experienced a 120% year-over-year rate of growth for its rapidly growing IV therapy franchise — a hot sector as consumers look for non-invasive methods to support their wellness goals.

The IV therapy brand says 2023 was its most significant to date, successfully ending the year with 108 open spas and nearly 245 sold in just its third year of franchising. In the last year alone, Prime IV Hydration and Wellness opened 59 spas, representing a 120% YOY growth rate for the franchise and an increase from the 113% growth Prime IV posted in 2022. 

Driving its development is the growing awareness of intravenous wellness methods and the demand for them in markets nationwide, notes the IV therapy brand. Looking ahead, Prive IV is planning to open an additional 97 spas this year, eyeing 750 franchise locations by the end of 2027.

“Educating communities on the efficacy of IV therapy has often seemed like an uphill battle,” said Prime IV founder and CEO Amy Neary, who founded the brand in 2017. “It’s not easy leading the charge and driving acceptance for a holistic health alternative most people don’t know exists. But to see how far the brand has come, how quickly we’ve gotten here, to have opened our 100th location after just three years, it makes me confident that the narrative is changing drastically.”

credit: Prime IV Hydration & Wellness

In addition to its growth, the wellness franchise secured the top spot in the IV therapy category on Entrepreneur’s 2024 Franchise 500 list and was named a Top Franchise for 2024 by Franchise Business Review.

“The feats of accomplishment we came by this past year exceeded anything we could have expected, especially being a relatively new concept in the field,” Neary added. “But now, our team is buzzing with anticipation, looking ahead at the milestones, new territories and systemwide developments we plan to see in 2024.”

A Stream of Vitamins…& Revenue

IV therapy certainly has become an intriguing modality for wellness newcomers and has led to a surge in franchise growth and even cross-partnerships.

LondonCryo, a London-based wellness clinic, partnered with Reviv Global last year to integrate IV drip therapies into its whole-body cryotherapy offerings. Clients can select from customized therapies for advanced athletic performance, recovery, or physical and mental wellness. 

Restore Hyper Wellness, a boutique wellness franchise with over 225 locations, recently launched a new personalized weight management program that combines medication like Ozempic and Wegovy with its signature therapeutic approach to wellness and health — such as IV drip therapy. The wellness franchise plans to open 500 locations in the next five years. 

iCryo is also making a name for itself as the recovery and wellness brand expects 2024 to be its biggest growth year yet as it enters the European market. In addition to cryotherapy and red light therapy, the brand offers an expansive menu of IV infusion services for immunity, hydration, overall health, anti-aging, brain health and metabolism. 

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