MyFitnessPal, an OG in the food-tracking app space, has released preliminary data revealing that nearly 50% of its app subscribers who use the app daily achieved their weight loss goal (5%) within 16 weeks, with premium users logging a higher success rate (49.3%) than non-premium users (46.9%).

“Those who actively logged food in MyFitnessPal and engaged more frequently with the app were statistically more likely to reach their weight loss goal within four months,” said Dr. Zhaoping Li, professor of medicine and chief of the division of clinical nutrition at the University of California, Los Angeles. “This finding underscores the role of consistent food tracking as a cornerstone of progress towards weight loss goals.”

As MyFitnessPal points out, committing in the early stages appears to pay off. According to the nutrition app’s internal data, MyFitnessPal found that those who logged their food at least four days within their first week were seven times more likely to make measurable progress toward their weight loss goals.

“Whether you’re just starting out or navigating a medically-supported program, MyFitnessPal offers the tools and insights to support you every step of the way,” MyFitnessPal CEO Mike Fisher said. “While weight loss can seem daunting, just logging one meal can be the start of success.”

Fisher was appointed CEO of the popular nutrition-tracking app last year.

The platform has also been shown to be effective in medical weight management programs, such as Australia’s Medmate, a telehealth company that integrates GLP-1 medication with a premium MyFitnessPal subscription. Those who tracked their food intake with the app were 32% more likely to stick to their GLP-1 treatment than those who did not track foods, and by the eighth week, 37% who tracked their meals remained engaged in the weight management program.

“These results underscore the importance of food tracking in enhancing adherence to complex medical treatments and fostering long-term behavior change,” Medmate CEO and medical director Dr. Ganesh Naidoo said.

MyFitnessPal recently released a new voice-to-text feature for premium members this month, making tracking nutrition intake even easier. The latest offering follows MyFitnessPal’s other tools, such as barcode and image-based meal scanning.

“At MyFitnessPal, we’re always looking for new ways to make nutrition tracking easier and less time-consuming for our members,” MyFitnessPal chief product officer Tim Holley said. “Voice Log is a big step forward in simplifying the experience. By making logging more intuitive, we’re helping our members stay focused on reaching their goals.”

The post Nutrition Tracking Boosts Weight Loss, MyFitnessPal Finds appeared first on Athletech News.

As a gym or studio owner, you invest thousands – if not more – into state-of-the-art equipment each year. These are big-ticket items that represent a significant piece of your annual budget. Yet, all too often, this investment or even the equipment goes unnoticed by your members.

Digital Revenue Systems (DRS) is here to change that.

Specializing in fully branded, high-end digital content experiences for fitness facilities, DRS uses award-winning software and industry-leading strategies to captivate members in ways that traditional in-house communication cannot match.

With a team of seasoned fitness marketing experts and the ability to create fully personalized content, DRS empowers studios and gyms to spotlight their equipment investments effectively. Whether it’s showcasing new features, driving engagement, or highlighting benefits, the possibilities for connecting with members are endless.

“What’s great about using our system is the ability to be both strategic and creative to achieve the goals,” says Lisa Maguire, co-owner of DRS. “Whether it’s reinforcing your commitment to excellence or delivering an engaging demo to educate members on how to use a unique or specialized machine, our screens provide the perfect platform to communicate effectively.”

The Magic is in the Marketing

What makes DRS truly unique is the deep expertise of its founders, Lisa Maguire and Taylor Watkins. Both industry veterans, Maguire and Watkins honed their craft during their combined 30+ year tenure at Hockessin Athletic Club (HAC), one of the nation’s most prestigious health clubs. At HAC, they managed 32 screens as valuable advertising platforms both internally and externally, paving the way for DRS’s approach today.

DRS doesn’t just offer technology, they offer strategy. Maguire explains, “Every studio’s scenario and goals around new equipment are different. Some may want a campaign that simply announces a new piece and highlights its features, while others may want to drive members to their mobile app to learn how it works. We tailor the messaging and visuals to fit those goals.”

DRS begins every partnership with an in-depth consultation to understand the facility’s goals. They hold brainstorming sessions, review best practices, and collaborate to develop a comprehensive strategy from initial planning to content creation. Whether it’s introducing a $12,000 treadmill or educating members about a rare or specialized piece of equipment, DRS ensures the messaging resonates.

“Digital signage should be an extension of all marketing efforts,” Maguire emphasizes. “When introducing new equipment, we recommend celebrating it across all platforms …email, apps, social media and of course, digital signage. Our screens are often the most visible part of a facility’s marketing efforts because they reach members where they already are: on-site.”

One standout feature of the system is the ability to play different content at different times of the day. For example, a gym can target active adults and seniors in the morning with videos showcasing their age group using specific equipment. In the evening, the screens can shift focus to younger members, featuring training that’s relevant to their fitness goals.

DRS’s technology can even parcel out the screens to incorporate custom tickers or QR codes, directing members to additional resources, such as tutorials or app features. “Our screens can showcase videos, provide detailed instructions, and even drive people to ask a trainer for help, which is an excellent opportunity to boost personal training sales,” adds Maguire.

Beyond Showcasing Equipment

While DRS is highly effective at spotlighting new equipment, their digital displays serve a variety of broader purposes, transforming them into essential tools for any fitness facility’s success. One of their key features is the ability to act as a powerful revenue stream by offering advertising space to local businesses, creating mutually beneficial partnerships. This not only provides gyms with a steady source of additional income but also fosters valuable connections within the community.

Beyond revenue generation, DRS screens are designed to elevate the overall member experience. The displays can be used to promote gym events, such as fitness challenges or charity fundraisers, helping to build a sense of community among members. They’re also perfect for announcing group fitness schedules, offering timely updates and even showcasing inspiring member success stories to boost engagement.

“Digital signage should be a seamless extension of your marketing efforts,” Maguire stresses. “It’s not just about sharing information but creating a dynamic and engaging experience that adds value to every member’s visit.”

Feedback from gym operators and front desk staff has been overwhelmingly positive.

“We’ve heard from facilities that members often see something on the screens and then come to the front desk to ask about it,” Maguire says. “It facilitates additional engagement between members and staff, which strengthens the overall experience.”

Looking ahead, DRS envisions even greater integration of digital displays in fitness spaces.

“In terms of digital signage, it’s further solidifying its role as an essential tool for member engagement,” says Maguire. “Members may not always read an email or check social media, but when they’re in the gym, they’ll see the screens. That makes this platform invaluable for communicating essential messages and driving deeper engagement.”

The post Maximizing Equipment ROI: The Power of Digital Signage appeared first on Athletech News.

1. Personalized Fitness Experiences

The future member expects tailored fitness experiences designed specifically to meet their goals. Wearable devices like the Apple Watch, Fitbit and Garmin will provide real-time feedback on everything from heart rate and calorie burn to sleep quality and stress levels. This data will seamlessly integrate with gym equipment and fitness apps to offer highly personalized training sessions. 

The member of 2030 will no longer settle for generic workouts; they will expect AI-driven platforms to create custom routines that adjust based on their daily performance, progress, and even health conditions ​(Corporate Fitness Works)​; (Wexer).

Example: Companies like Peloton and Ergatta are already leading this shift. Peloton’s classes are tailored to each individual’s progress, while Ergatta’s rowing machine recalibrates workouts based on the user’s performance after every ten sessions, ensuring a continually optimized workout​ (Orangesoft). This level of personalization is just the beginning, with AI becoming a critical tool in delivering bespoke fitness experiences.

2. Seamless Digital Connectivity

The future gym member will prioritize seamless digital connectivity that allows them to transition effortlessly between in-gym workouts, home fitness routines and virtual training sessions. This omnichannel approach is already gaining momentum, with hybrid fitness models showing 41% growth between 2020 and 2022, and 45% of consumers expected to prefer hybrid options by 2024​ (Orangesoft)​; (Wexer). These members will demand platforms that sync their wearable data with gym equipment and apps, providing them with consistent feedback regardless of their location.

Example: Cyclists and runners use Zwift to train in virtual, game-inspired environments that provide real-time feedback on their performance. This type of immersive experience, paired with data-driven customization, will only become more prevalent as digital fitness solutions evolve​ (Orangesoft).

3. Eco-Conscious Fitness

Sustainability is rapidly becoming a priority for gym-goers, especially for younger generations like Gen Z and Millennials. By 2030, future gym members will expect eco-conscious facilities that incorporate energy-efficient equipment, sustainable materials, and green operational practices. According to industry reports, the global push for sustainability is influencing fitness equipment design, with companies working to develop machines that reduce energy consumption and carbon footprints​ (Wexer).

Example: Some companies, like SportsArt, are already developing equipment that converts human energy into usable electricity. Such innovations will likely be in higher demand by 2030 as consumers become more environmentally conscious​ (Wexer). Future gyms may need to adopt similar practices to remain competitive.

4. Flexibility and Hybrid Training

Future gym members will crave flexibility in their fitness routines, expecting the ability to move between virtual and in-person training seamlessly. As hybrid models continue to grow, more gym-goers will look for fitness experiences that align with their busy lifestyles. Virtual fitness options will become just as important as physical gyms, with members expecting access to live or on-demand classes at the touch of a button ​(Corporate Fitness Works).

Example: With the rise of connected home gyms like Tonal and Mirror, members can already access studio-quality workouts from home. These hybrid systems will evolve to offer even more flexibility, allowing users to integrate their home workouts with gym sessions, personal training, and group classes ​(Wexer).

The gym member of the future will expect a fully personalized, connected and eco-friendly fitness experience. Gyms and fitness brands that embrace these expectations—offering real-time data integration, tailored workout plans, and sustainable practices—will thrive in this evolving landscape. As wearable technology, AI and hybrid models continue to develop, the fitness industry will need to remain agile, offering solutions that cater to the needs of tomorrow’s fitness enthusiasts. The future is personalized, connected and green, and the Gym of the Future will reflect these values.

This article original appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized wellness experiences. Download the free report.

References:

Corporate Fitness Works. (2024). Unveiling the Future of Fitness: Insights from the 2024 Connected Health and Fitness Summit. Retrieved from Corporate Fitness Works​ (Corporate Fitness Works).

Orangesoft. (2024). Connected Fitness Market Trends That Will Completely Take Over 2024. Retrieved from Orangesoft​ (Orangesoft).

Corporate Fitness Works. (2024). Unveiling the Future of Fitness: Insights from the 2024 Connected Health and Fitness Summit. Retrieved from Corporate Fitness Works​ (Corporate Fitness Works).

Wellness Creatives. (2024). Fitness Industry Statistics 2024: Market Size & Growth Trends. Retrieved from Wellness Creatives​ (Wellness Creative Co).Wexer. (2024). 2024 Fitness Industry Trends Driving Growth. Retrieved from Wexer.

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The Studio (MDR) was founded in 2011 and pioneered Lagree-style workouts. The studio’s founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture across five locations in the Los Angeles area: Marina Del Rey, Playa Vista, Culver City and Manhattan Beach, with another in development.

“I grew up in New York City, moved to New City, NY after my parents divorced, and eventually found myself at Tulane University, where I thought I was headed into medicine,” Solomon told Athletech News. Life had other plans: after an exciting but stressful career in music and entertainment, she turned to fitness for balance, eventually founding the Studio (MDR). “The Studio (MDR) allowed me to merge my love for wellness and personal growth into a space where people could truly transform their lives.”

At the heart of the Studio (MDR) is the Lagree Method, which combines the core-strengthening principles of traditional Pilates with elements of cardio and strength training. Unlike traditional Pilates, which focuses on precision and control, the Lagree Method uses the Megaformer to provide a high-intensity, low-impact workout that targets all major muscle groups.

“We aim to maximize results by incorporating elements that challenge endurance and cardiovascular health while remaining gentle on the joints,” Solomon explained. “Our clients love that they can see and feel changes in their bodies after just a few classes.”

Lagree’s appeal is apparent in its growth within the fitness industry, with studios opening nationwide. “The current market is diverse,” Solomon added. “Traditional Pilates is still a favorite for its mindful movement, but more intense methods like Lagree are gaining ground because they deliver quick and visible results. It’s all about finding what works for your fitness goals, whether you prefer something gentle or crave a challenge.”

The Los Angeles wellness scene is famously competitive, but the Studio (MDR) has carved out a niche by prioritizing community. The studio’s signature hot pink ceilings and attention to aesthetics set the tone for a vibrant atmosphere. Beyond appearances, the Studio (MDR) has a robust system for feedback.

“We differentiate ourselves by offering not only effective workouts but also exceptional customer service and a supportive environment,” Solomon said. “We’re committed to personal connections. Our instructors know our clients’ names, their goals, and what motivates them. We ensure that every experience, from the moment you step into the studio to when you walk out, is extraordinary.”

“We refresh our classes constantly,” Solomon explained. “Each day, our instructors create new sequences to keep things exciting, and we’re always open to feedback from our community. That’s how we stay ahead of trends while remaining true to our roots.”

The Studio (MDR) embraces the Lagree Method’s natural cardio component, which elevates heart rates while remaining gentle on the body.

“I didn’t invent Lagree, but we’ve adopted it fully because it brings something unique to the fitness world,” Solomon noted. “Our workouts are high-intensity but low-impact, ideal for anyone wanting to push their limits without risking injury. Clients are encouraged to come 3-4 times per week for the best results, and our instructors work tirelessly to keep every class dynamic and engaging.”

The response to this unique approach has been positive. “Our community appreciates that they can get a total-body workout in just 45 minutes,” Solomon said. “People feel stronger, leaner and more confident, and that’s what keeps them coming back.”

Creating strong relationships with clients has been integral to the studio’s success.

“We build community by celebrating every milestone, whether it’s a client reaching a new personal best or an instructor hitting a career goal,” Solomon shared. “Our approach is about fostering an environment where everyone feels supported and valued.”

The studio has written many classes tailored to different fitness levels, and is invested in making sure all clients leave feeling accomplished.

“Our studio is a place where you can grow, connect, and feel truly supported,” Solomon said. “It’s not just about fitness; it’s about total well-being.”

The post How the Studio (MDR) Innovates on Pilates to Build a Dedicated Community appeared first on Athletech News.

With the average adult spending over 1,757 hours a year at work and as more people prioritize wellness in their daily lives, it’s become essential for companies to offer wellness options in some form.

The benefits are plentiful. From reducing healthcare costs to increasing productivity to enhanced recruitment and retention to a healthier culture overall, the wins on both sides are undeniable.

One company that seems to be doing it right is Lennar, a leading national commercial construction and homebuilding firm.

Working under the tenet that well-being is a key component of overall corporate success, Lennar aims to create a supportive environment that encourages physical, mental and emotional health among its 12,000+ associates across the U.S.

To that end, Lennar has forged a unique partnership with ABC Trainerize, demonstrating how businesses can learn from and collaborate with the fitness industry to prioritize employee well-being.

The result? LennarFit: an innovative, all-in-one app that offers personal training and health assessments to their employees.

“Lennar leadership believes that healthy associates are happy associates, and we know that the cornerstone of health is prevention,” said Dr. Pascal Goldschmidt, Lennar’s in-house private doctor and chief medical officer. “So, we introduced the LennarFit app to provide our associates a free, comprehensive and accessible solution for wellness.”

The app offers personalized workout plans, nutrition guidance and mental wellness resources, and includes features like activity tracking, goal setting and in-app messaging.

Fitness coaching and nutrition coaching are available from two in-house certified trainers, and the app can capture health data volunteered by associates to provide a more holistic view of each individual’s health journey.

Fit to Collaborate: A Wellness Partnership for the Ages

From the onset, Lennar targeted ABC Trainerize as their partner of choice for this collaboration.

With over 1.6 million clients, 400K personal trainers and 45K health and fitness businesses including Lifetime, Gold’s Gym, Anytime Fitness, the platform has truly flexed its muscle in the fitness industry and beyond.

Goldschmidt says Lennar chose ABC Trainerize because of the company’s expertise in creating customized wellness solutions and its innovative and user-friendly platform.

“What we love most about ABC Trainerize is how it allows us to continually create new things, meaning that we can keep associates’ interest longer and align with new trends in the health and wellness space as we move forward,” he says.

Goldschmidt explains that what makes ABC Trainerize unique is that associates have direct access to their coaches through the app, allowing them to communicate and ask questions anytime. If a medical issue arises, a doctor is also available via the app. Additionally, coaches can share messages to keep Associates engaged and motivated.

Healthy Outcomes

After just six months, 1,000 Lennar Associates from more than 300 US cities have embraced the app as a valuable resource for maintaining their health and wellbeing, totaling 1,700 sessions daily.

“The response and positive feedback have exceeded expectations,” says Goldschmidt. “Through the app, we are helping our Associates turn small steps into big leaps with nutrition and healthy lifestyle coaching.”

Goldschmidt explains that what employees like most about the app is the user-friendly interface, the challenges, the personalized workout plans and mental wellness resources.

Lennar has also observed a relative reduction in healthcare costs due to improved associate health and wellbeing, with fewer medical claims and lower insurance premiums.

“Since the app’s launch, Lennar has seen increased associate engagement in wellness activities and all of our health markers have been positively impacted,” he said.

The Catalysts of Change

When asked what these wins can be attributed to, Goldschmidt points to a few things.

“ABC Trainerize’s platform has enabled seamless integration of wellness resources and personalized support for associates,” he says. “The user-friendly interface and accessibility of the app have been crucial in achieving high engagement rates, delivering a unified experience for associates and letting them choose how they train and eat with flexible options.”

Both Lennar and ABC Trainerize teams believe this is a great example of how a collaboration of this sort can offer meaningful results for both companies and their employees.

“In the end, the collaboration and the app have helped to reduce insurance premiums, drive Associate retention, boost productivity, and empower personalized wellness programs,” said Goldschmidt. “This is more than we could have hoped for.”

The post The Business Case for Wellness: How LennarFit is Driving Corporate Success appeared first on Athletech News.

In 2022, mother-daughter team Sara and Linda Stimac set out to launch Chromacore – the first fitness studio in the world to combine the physical benefits of Lagree Fitness with the mental benefits of color therapy to amplify holistic well-being.

Having previously owned a fitness studio together, Linda and Sara knew the importance of community-building and envisioned Chromacore as a state-of-the-art studio fostering an immersive and inclusive experience while facilitating a path to personal excellence.

And with the goal of growing the Chromacore brand far beyond the flagship in Portland, Oregon, they realized that having a wholly replicable and polished sales model – especially during pre-sale and launch – was critical.

Yet as new business owners, the plethora of tasks they faced – from staffing to managing construction plans to building out programming and training – left little time to create such a sales strategy.

The challenge was clear: how to ensure no sales opportunities were missed while focusing on creating an exceptional in-studio experience.

Their solution came in the form of a partnership with The Sales Arms. By outsourcing their pre-sale and sales management Chromacore could concentrate on perfecting their studio operations, confident that their sales efforts were in expert hands and that when they opened their doors, new members would be plentiful.

They achieved this goal – and much more – setting a new benchmark in the fitness industry for initial and ongoing sales.

Strategic Collaboration

Working closely with Chris Appiah and The Sales Arms team, Chromacore focused on several key objectives:

·   Selling founding memberships

·   Adopting the brand voice

·   Understanding the local market

·   Building trust within the community

·   Maintaining brand integrity

·   Educating the community about their exclusive EVO 2 Lagree equipment

Their extensive experience in fitness sales played a pivotal role in understanding Chromacore’s unique value proposition and communicating it effectively to potential members. The Sales Arms employed a combination of personalized outreach and strategic marketing to generate interest and convert leads.

“The Sales Arms created instant rapport with prospects, learned what they wanted or were missing, and shared with them the Chromacore value elements that made the most sense for that person,” said Stimac. “Part of their secret sauce is personalization. Those leads were passed along to our sales associates who ensured that the first experience in the studio was effortless and effective. Then The Sales Arms picked it up again and closed the sale, matching the lead’s goals with the type of membership right for them.”

“Chromacore’s marketing team made an amazing effort to generate organic leads who were very engaged,” says The Sales Arms. “They also offered a compelling value proposition that clearly communicated the benefits of their membership and differentiated them from others in the market.”

This strategic collaboration quickly yielded results. Chromacore sold out of Founder’s Memberships and transitioned to full-price memberships while preserving and promoting the brand’s value and exclusivity.

Remarkable Outcomes

The outcomes of this partnership were nothing short of extraordinary. Within the first month, The Sales Arms helped Chromacore secure 88 new memberships. The growth didn’t stop there; membership numbers continued to rise each month, achieving an impressive 40% conversion rate.

“Because the search for the right Studio Manager took longer than expected, we retained The Sales Arms past launch and experienced another major benefit for our people; sales training, equipping our team with the same kind of lead and member management they were doing for us virtually,” said Stimac. “This communication worked seamlessly, and prospects and new members had no idea The Sales Arms account rep was not a Chromacore staff member.”

In less than a year, Chromacore had almost 300 members – often the number industry experts cite as being the threshold to profitability. The Sales Arms continually drove and achieved goals of 80% leads to first booking, 75% First Consultation (FC) booking to show, 50% FC show to enrollment and 15% total leads to enrollment.

Ultimately, the partnership significantly boosted Chromacore’s monthly gross sales by an average of $4,500.

Building a Community

Beyond selling memberships, The Sales Arms helped Chromacore build a loyal community. Text and email marketing campaigns targeted the right audience segments with the use of compelling messaging. This translated to sign ups and initial loyalty-building. We combined this with A+ customer service and support that generated word-of-mouth referrals and an early sense of community.

As an adjunct to human-to-human communication, The Sales Arms utilized advanced CRM tools to  manage and track all lead interactions, set reminders for follow-ups and segment leads based on their stage in the sales funnel. These digital tools ensured that no potential member fell through the cracks, and personalized follow-ups kept prospects engaged. The integration of these technologies streamlined the sales process, allowing for efficient management of member interactions and data-driven decision-making.

The Power of Partnerships

In today’s dynamic fitness landscape, the importance of expert sales management cannot be understated. As fitness companies strive to balance the day-to-day physical and digital aspects of their operations, partnerships like the one between Chromacore and The Sales Arms are essential. They not only ensure pre-sale and launch success but also lay the groundwork for sustained growth and community engagement.

“The Sales Arm’s ability to focus on our brand’s distinct advantages, target just the right clients, and craft precise and focused messaging, while maintaining personal connections with leads and keeping us informed several times daily about each one, was like communication on steroids,” said Linda. “This made all the difference in our success.”

To explore how your fitness studio can achieve similar results, connect with The Sales Arms today.

The post Chromacore and The Sales Arms: A Partnership for Success appeared first on Athletech News.

Nestled in the heart of Los Angeles, Liquid Death isn’t just another beverage company. Their irreverent branding and better-for-you drinks have made waves in the industry, but behind the scenes, they’re equally committed to nurturing a vibrant, healthy workplace culture. This commitment took a bold step forward when they realized their employee wellness benefits needed a serious refresh.

The beverage disruptor partnered with ClassPass to completely change its employee wellness program. Recognizing the diverse needs and preferences of its workforce, Liquid Death sought a solution that went beyond traditional gym memberships and offered a more inclusive and active approach to well-being.

A Survey Sparks Change

Liquid Death had always prioritized mental health benefits for their employees, but a company-wide survey revealed a desire for more diverse options. Employees wanted flexibility and choices that catered to their individual preferences and needs. Recognizing the importance of equity and making Liquid Death the best place to work for all, the company brainstormed a solution they hoped would appeal to their diverse workforce.

Their search led them to ClassPass, a global wellness platform offering a wide array of fitness classes, spa treatments and wellness experiences. The appeal of ClassPass lay in its global reach, ensuring that Liquid Death’s hybrid employees, dispersed across different locations, would have access to a vast range of options no matter where they were. Available in 30 countries across 5 continents, ClassPass is perfect for a “new way of work” where employees using ClassPass can access wellness almost anywhere.

“ClassPass makes it easy to travel and keep up my physical fitness, ” a Liquid Death employee noted. “Liquid Death offering it as a work perk has made it even more affordable and hassle-free to keep up my physical and mental health for a better work day.” 

Additionally, ClassPass provided Liquid Death with communication tools tailored to different teams and demographics. This ensured that every employee, from creatives to operations, understood and could utilize the benefits to their fullest.

Employee Satisfaction Soars

Since introducing the ClassPass Corporate Wellness Program, Liquid Death has seen significant employee engagement. With a 63% enrollment rate, it’s clear that employees value and actively utilize the program. Yoga has emerged as the most popular activity, but the diversity of offerings means that individuals are finding ways to prioritize their well-being in ways that resonate most with them.

Lance Blair, senior benefits and employee engagement manager at Liquid Death, confirms the program’s success: “Employees love the fact that they can use their ClassPass credits for manicures and ‘me time’ as well as gym workouts.”

This diversity is a testament to Liquid Death’s commitment to providing a wellness program that caters to the varied needs of its employees.

Well-Being in Corporate Wellness

Gone are the traditional days of employee benefits. Today’s corporate wellness programs recognize that wellness means something different to everyone. Whether employees enjoy heart-pounding HIIT classes, a relaxing yoga flow, or prefer massages, ClassPass offers something for everyone. This aligns perfectly with the shift towards more personalized and flexible wellness solutions in the modern workplace.

And the solutions are quantifiable. Here’s how the ClassPass Corporate Program has directly helped organizations:

• 65% of employees say their overall well-being has improved after joining ClassPass.*
• 69% of employees report that ClassPass has had a positive impact on their work-life balance.*
• 82% of employees who have ClassPass as a benefit feel their employer cares about their health and well-being.*

These statistics put into clear focus the significant positive impact of ClassPass on employee satisfaction and engagement, which impacts the bottom line.

While statistics paint a compelling picture, it’s the individual stories that highlight the true impact of the program. Employees have shared how ClassPass has empowered them to try new activities, prioritize self-care, and find balance in their lives. 

Liquid Death’s investment in ClassPass is more than just a perk; it’s a strategic decision aligned with their values of individuality and a holistic approach to well-being. By prioritizing employee health and happiness, they’re fostering a workplace culture where individuals can thrive both personally and professionally.

Liquid Death’s success with ClassPass is just one example of how companies are rethinking employee wellness. The ClassPass Corporate Wellness Program gives employees access to various fitness studios, gyms, salons and spas. It’s uniquely tailored to cultivate a culture of wellness and engagement within workplaces and helps employees feel their best so they can perform their best — at work and beyond. ClassPass empowers employees to define how they want to take care of themselves with a wide array of options to support their physical and mental well-being.

“We know wellness means something different to everyone and the ClassPass Corporate Wellness Program equips employees with everything from serotonin-boosting workouts to stress-relieving meditation sessions,” said Cate Donovan, senior director of ClassPass Corporate. “We are excited to continue to give companies the opportunity to meet their employees where they’re at.” 

To learn more about the ClassPass Corporate Wellness Program and its impact on employee well-being, visit classpass.com/corporate-wellness.

 *Based on a 2023 global survey of active ClassPass Corporate users.

The post Liquid Death Improves Employee Wellness With ClassPass appeared first on Athletech News.

Tage Flugeim, the fitness entrepreneur credited with launching the first Barry’s outside of Los Angeles, in Norway, is now expanding Xponential Fitness’ Body Fit Training (BFT) brand in Scandinavia following a master franchise agreement that will see the establishment of up to 50 studios.

Since its inception in Melbourne, Australia, in 2017, BFT has landed athlete franchisees such as Tim Paine, Robbie Farah and the Aubusson brothers, and hit a milestone in March 2024 with the opening of its 300th studio.

Xponenital Fitness acquired the boutique strength and conditioning brand in 2021 and has big plans to scale it in North America, but BFT is making headway across the globe, including in Europe.

Flugeim is eager to expand upon that success, overseeing operations for a trio of flagship BFT locations in Norway, Denmark and Sweden that will serve as a successful model for future locations across the Scandinavian region.

“The first part of the plan is to get these three flagship studios open within a year, or as soon as possible — one in Oslo, one in Copenhagen and one in Stockholm,” Flugeim tells ATN, adding that BFT’s Oslo location has targeted late October for its opening.

After those three initial locations are established, Flugeim plans to build partnerships and attract sub-franchisees with the goal of opening 20 studios in the first five years and 40-50 BFT studios across Norway, Denmark and Sweden within ten years.

Hungry for Boutique Fitness

BFT’s coach-led, 50-minute group strength and conditioning classes provide a fitness experience that Flugeim says is ideal for the Nordic markets, and he’s confident that it will resonate with fitness consumers as he takes what he’s learned from his 15 years developing the HIIT-based Barry’s in the Scandinavian market. 

“When we opened Barry’s in Norway, there was really no one else like us, so we had to teach the population what boutique fitness was, and that’s a whole different story now,” Flugeim says. “And also, franchising wasn’t that common in Scandinavia, especially in the fitness industry back then. Now it’s much more normal. But still, we don’t have that many brands.”

Ideal franchise partners range from personal trainers who want to advance their career by opening their own studio — “BFT would be perfect for those (individuals),” Flugeim says — to business partners who are thinking on a grand scale and may pursue an agreement for the Southern part of Sweden, for example.

“Right now, my doors are open for everyone who wants to talk,” Flugeim adds. 

‘Back to Basics’ Approach Resonates With Consumers

The entrepreneur believes BFT’s systematic approach to scientific, progression-based and strength-focused workouts separates it from the boutique fitness pack. It’s also what attracted him to the concept in the first place. 

“A lot of brands tend to go in that ‘nightclub direction’ — like red lights, DJ, champagne,” Flugeim points out. 

In contrast, he says BFT is more “back to basics,” with a focus on the workout without all the extras.

“I can really see a place in the market for this right now,” Flugeim says. “Over twenty percent of the population in Sweden and Denmark are members of a health club of some sort, and health is really high on the agenda at the moment.”

The post Master Franchisee Has High Hopes for BFT, ‘Back to Basics’ Fitness in Europe appeared first on Athletech News.

Five years ago, recovery equipment in fitness facilities translated to a foam roller in the corner that most members didn’t know how to use. The space that clubs and gyms dedicated to recovery – if there was any – consisted of some rubber matting. A place for people to stretch.

Fast forward to today’s environment, and the market is jam-packed with recovery tools and methodologies from percussion massagers to compression boots to cryotherapy chambers to vibration plates … the list goes on. Members are looking for more than just a “gym” – more than just fitness – and operators who don’t act on this will fall behind.

So, as an operator or owner, the question becomes, what equipment do you choose to create a space that will not only meet the demands of members but will remain “sticky,” draw in new members and generate ROI?

Robotic massage tech pioneer Human Touch has a solution in the brand’s recently launched Novo XT Pro Stretch Edition (SE) massage chair.

As the leading full-recovery chair in the health club market today, it offers massage, stretch, zero gravity, compression, heat and sound, all of which are in demand.

“Members are exposed to a plethora of wellness treatments available today, and they want to participate in a more rounded experience,” Dave Corley, vice president of business development for Human Touch, told Athletech News. “When you can take all of these features and put them into one recovery chair, with a small footprint, it’s a very attractive solution for members who are looking for more than just a “gym” today, and for operators looking to gain a high return.”  

EoS Fitness, one of the United States’ top high-value, low-price (HVLP) gyms, is one of Human Touch’s biggest clients.

“EoS Fitness locations equipped with the XT Pro SE are consistently bustling with members relaxing and recovering,” said Richard Idgar, chief operating officer of EoS Fitness. “According to a recent member survey, our innovative recovery options, including the Human Touch Massage Chairs, are among the most highly praised amenities.”

New Evolution Ventures (NEV), an investment firm with ties to fitness brands including UFC Gym and Crunch Fitness, uses Human Touch chairs at many of its locations. 

“Our members love them,” said Mike Feeney, executive vice president and co-founder of NEV. “They go back to the chairs over and over.”

Built for the Industry

Beyond being chock-full of features, Corley says what sets the Novo XT Pro SE apart from other chairs on the market is its comprehensive commercial focus.

“For the Price of the XT Pro Stretch Edition, club owners get a very affordable product that members love, three years of warranty on parts and service, and excellent customer service to boot,” noted Corley. “For over four decades, Human Touch has been manufacturing chairs and consulting on recovery spaces. We plan on being here another four decades and helping our fitness facility clients scale and succeed.”

Stretching the Boundaries

What differentiates the chair from a user perspective is its unique stretch and recovery functions. Members know they need to do both, but doing so is not the most fun part of the workout. Offer them a phenomenal and relaxing massage experience that incorporates stretch and recovery and you have a slam dunk.

How does it work?

During the stretch massage program, the compression pillows inflate to provide a stretching sensation as the chair reclines into a zero-gravity angle while the calf portion bends down to provide a stretching function of the lower back. This expansive “bend and stretch” functionality provides unprecedented leg and spine relief, increasing blood flow to the vertebrae and discs and rejuvenating the lower back, allowing for recovery with greater efficiency.

“The XT Pro SE truly stands out for its quality and range of features,” said Idgar. “It meets our high standards, demonstrating impressive longevity, easy care and user-friendliness. It is notably comfortable and offers a range of wellness customizations that leave our members feeling refreshed before or after a workout.”

Additionally, the XT Pro SE’s anti-microbial upholstery can withstand frequent use with just a quick wipe-down before and after each use, ensuring hygiene and durability.

Chair Versus Handheld

A common pitfall for operators is assuming handheld percussion massagers can deliver the same member experience at a lower cost.

(Handheld massage guns)  are great isolated recovery tools designed for muscle activation and recovery, targeting one part of the body at a time,” said Corley. “In contrast, a massage chair offers full-body recovery in a single session. While providing a full body massage, it simultaneously compresses and stretches your arms and legs, offering a comprehensive recovery experience.”

How To Monetize Massage Chairs In Your Club 

The beauty of the massage chair is that it can be a standalone recovery solution or work as part of a larger recovery zone.

“We added Human Touch Massage Chairs in specialized recovery zones within our gym, like the Recovery Room or The Tank, an innovative recovery space,” said Idgar. “We recognize rest as an integral part of a balanced fitness regimen and designed these dedicated areas to feature diverse offerings, including percussion massagers, compression boots, (WellnessSpace Brands) CryoLounge+ loungers, stretch tables and more.” 

When it comes to monetizing recovery, Corley explains this varies between facilities as well.

“Most health clubs can integrate the Novo XT Pro SE massage chairs in various membership structures,” he explains. “They can create a new membership tier with the chairs as a main attraction, include them in their top-tier membership categories, or offer them as an add-on option (a la carte) similar to towel service or child care.” 

“Additionally, some lifestyle clubs, such as East Bank Club and California Athletic Clubs, provide the XT Pro SE chairs as part of their overall luxury amenities,” noted Corley.

“For us, it depends on the club,” said Feeney. “For our high-value, low price-point clubs, it’s a value add to higher-tiered memberships. For others, it’s simply a straight value add to the existing membership.”

In closing, Corley points to one more element that he believes is critical – service. His customers agree.

“The exceptional customer support we receive from the Human Touch team sets it apart,” said Idgar. “As our growing membership continues to explore recovery and utilize the product, the chairs may require maintenance. Human Touch’s customer support team has delivered quick resolutions, which is critical for ensuring our members continue to have a positive experience.”

“I have tried and tested several chairs and worked with several companies,” he added. “Human Touch has done all the little extra things that support and help our clubs.”

The post For Gyms & Clubs, Massage Chairs Offer High Value in the Wellness Era appeared first on Athletech News.

Pilates, once considered a niche workout, is making a comeback. The Pilates and yoga industries are forecasted to grow at a rate of 11.4% as far out as 2028, which means that in the next decade, this market is projected to more than double – and Pilates studios are preparing.

“Pilates has been a growing methodology since it was created by Joseph Pilates in the 1920s,” says Andrea Speir, founder of Speir Pilates.

“Those who discover it tend to stick with it throughout the course of their lives,” she says. “The days of pushing to the limits for quick gains have gone away. Overly strenuous physical activity is no longer seen as ‘the way to work out.’ That mentality has been replaced with a focus on fitness methods that improve the entire body, physically and through mind-body connection, and thus, Pilates reigns supreme.”

Monica Marder, CEO and founder of FORM50, echoes this sentiment. 

“I have always loved Pilates for the way it was kind to my body and left me feeling energized after working hard. With high-intensity Pilates coming onto the scene, it felt like the right time to start FORM50.”

Pilates studio owners and operators are in a position to thrive if they have the right support. They face unique challenges that require contemporary solutions. Pilates is back, smarter and stronger. 

Enhancing Client Experience With Mariana Tek

As interest in Pilates intensifies, Marder, Speir and other studios are faced with the challenge of providing personalized and efficient client experiences while managing myriad operational complexities.

During the pandemic, people renewed their focus on wellness. Millennials and Gen Z are increasingly drawn to Pilates for its holistic benefits, emphasis on core strength, and ability to improve flexibility without the risk of injury associated with high-impact workouts. This demographic also expects an integrated experience. 

For Pilates studios, providing a superior client experience is paramount. Xplor Mariana Tek from Xplor Technologies, a brand-forward management platform for boutique studios, enhances this experience through its engaging consumer experience.

“The app and booking system are very user-friendly and easy to understand,” says Marder. “The ‘Year in Review’ feature is a nice touch, and we love that our clients can be self-sufficient in their bookings. It significantly enhances the overall client experience.”

At Speir, personalization features are highly valued. 

“The client’s experience begins with the ability to select their favorite reformer prior to class and purchase water, socks, or a towel before walking in the door. Everything is ready upon arrival,” notes Speir.

Speir points out that efficiency is an “overlooked element of luxury” that is low cost and high value, and she attributes the “optimal experience” her clients get to Mariana Tek. 

Part of that optimal experience involves offering a solution to a challenge unique to Pilates studios – capacity issues. The pick-a-spot function allows clients to choose their favorite mat or reformer, and it helps drive early sign-ups, allows instructors to put faces to names, and drives urgency to book. 

Boosting Revenue 

Revenue growth is critical for any business, and Pilates studios are no exception. 

“Marketing is the key driver of revenue growth for any business,” says Marder. “While word of mouth remains the most powerful form of organic growth, our in-house marketing team, coupled with insights from industry marketing consultants, has proven to be a successful strategy for acquiring and retaining clients.”

Speir says she relies on metrics to help her run her studio, and she appreciates the lack of friction at point of sale.

“Through insights and analytics, we get a holistic view of the business and can identify granular sticking points that need attention,” she says. “The simplicity of the booking system is also a major revenue booster. Clients often arrive at the studio with just keys and a phone, so the ability to purchase items like water and socks when booking the class eliminates another moment to require a card or take time for a transaction.”

The app’s ability to run banner advertisements on the home screen also promotes virtual studios, new offerings, and retail products, driving awareness and sales.

Streamlining Operations and Enhancing Efficiency

Operational efficiency is crucial for Pilates studios, particularly those managing multiple locations. 

“Making admin tasks easier simplifies training for our team and makes it seamless for new clients to buy and reserve classes,” explains Marder. “We love that the dashboard shows important data like sales and key metrics.”

Speir adds, “Clients can easily toggle between locations, the filters are easy and intuitive. Inviting a friend, booking your spot and seeing your stats is very easy through the booking app.”

As Pilates studios expand, maintaining consistent client experiences becomes increasingly challenging. Mariana Tek supports studio growth and scalability by offering tools that facilitate management across locations.

“Operating four locations in two different states and introducing our new wellness offerings requires a high level of organizational needs,” says Marder.

Speir, which has expanded from a single studio in Santa Monica to multiple locations in California, mentions that she migrated to Mariana Tek to provide her clients with a more personalized Pilates experience. 

“The platform’s features allow us to maintain a high-quality experience across all our locations,” says Speir, who launched her brick-and-mortar boutique Pilates business in early 2016. 

“Our driving mission is creating high quality, accessible group reformer classes that are community-driven, athletic and functionally formatted,” Speir continues. “Within 2 years, we opened a second studio that offered individualized training, as well as our teacher education program. Since then, we have opened studios in West Hollywood and Venice Beach, and have more studios in development.” 

Thriving in Wellness & Business

FORM50 and Speir exemplify how Pilates studios can thrive with the right support. Marder attributes much of their success to creating a strong community and culture of service, supported by efficient management tools.

 “Creating a strong culture of service and a positive work environment is one of our most important missions,” says Marder. “We credit much of our success to frequently measuring client feedback, usage, occupancy and retention to measure how our studios are performing.”

As studios like FORM50 and Speir demonstrate, the integration of advanced technology is key to thriving in the modern Pilates industry, ensuring that the quality and integrity of Pilates are maintained as the practice continues to grow in popularity.

The post Modern Pilates, Modern Management: How To Streamline Studio Operations appeared first on Athletech News.

Pilates is one of the top fitness trends of the year, and the modality’s rise has prompted several franchise brands to accelerate growth plans. Former “Beverly Hills, 90210” star Jason Priestley and his wife, Naomi, are the latest entrepreneurs to venture into the burgeoning boutique fitness space, opening a Studio Pilates in Nashville, Tennessee, early this fall. 

The Australia-based reformer Pilates franchise currently has over 100 studio locations worldwide, with the Priestleys’ studio part of the brand’s burgeoning U.S. expansion, which kicked off in Brooklyn, New York. Three other Studio Pilates locations are in the works for Arvada West, Colorado, Long Branch, New Jersey, and San Juan Capistrano, California. The franchisor intends to enter Canada later this year. 

Nashville has become home to Jason and Naomi Priestley, a NASM-certified personal trainer, Pilates Sports Center instructor and Mad Dogg trainer, who moved to the Southeastern city from Los Angeles in 2021.

The Healing – and Business – Powers of Pilates

The popular low-impact fitness modality, seeing nearly 12 million participants last year, a 15% increase from the year prior — has had a profound impact on Naomi’s health and well-being. She picked up Pilates to remedy severe injuries in her lower back that put her in a continuous cycle of pain, suffering from conditions such as herniations, stenosis and spondylolisthesis.

“The herniations were aggravated by flexion, while the spondylolisthesis was irritated by extension,” Priestley explained. “These conditions led to sciatica, with one of the herniated discs pressing on my nerve root, causing sharp, shooting pain down my leg like an electric shock.”

Priestley believed that by strengthening her core and the muscles supporting her spine, she could create some space and length between her vertebrae to relieve her pain. 

“And it worked,” she said. “Pilates taught me proper posture, especially when sitting, preventing me from straining my back and joints. It gave me the strength to maintain good posture and stabilize my spine, allowing my body to heal.”

Although she still has her back conditions, Priestley is now free of sciatica and debilitating back pain and eager to share the power of Pilates with Nashville residents.

The Priestleys’ upcoming Studio Pilates will be located in the Sylvan Park neighborhood of Nashville, featuring 16 custom reformers underneath the franchisor’s signature chandeliers. 

“Pilates has been crucial for both my and Jason’s back health,” Priestley said. “We know firsthand how Pilates can improve daily activities and overall well-being. We hope others will benefit from it as much as we have.”

The Draw of Franchising

Recognizing the challenge of beginning any business, Priestley says she chose Studio Pilates over a non-franchise business for its turnkey solution.

“While it still requires hard work, it allows us to free up precious time in the evenings for family,” she said. “With the franchise, all the back-of-house operations are taken care of, enabling us to focus on customer service and delivering exceptional classes.”

She was also drawn to Studio Pilates’ unique method, which uses screens to depict movements, allowing instructors to provide one-on-one training through adjustments, modifications and enhancements.

“Classes are accessible to all levels, increasing availability for clients,” she said of the brand’s 40-minute class formats. “Instructors can make the class harder or easier by offering modifications, variations and adjusting resistance.”

Priestley’s advice for those who are new to Pilates (and are perhaps intimidated) is simple: start slow and focus on proper form.

“Listen to your body, and don’t push beyond your limits; Pilates can be adapted to suit all fitness levels,” she said. “Consistency will bring progress, so stick with it and enjoy the journey. I guarantee you will be welcomed and supported if you attend one of our classes.”

Priestley confirms that she and her husband plan to open additional locations in Nashville — and possibly elsewhere, in the future. 

“Once our daughter and eventually our son head off to college, my husband and I jokingly say we will open a Studio Pilates in their college towns,” she said. “It would be a fun way to stay close to them.”

The post Studio Pilates Accelerates US Growth With Celeb Franchise Partner  appeared first on Athletech News.

It’s 5:00 am, and the lights flicker on at the gym. The owner, bleary-eyed from another short night’s sleep, unlocks the doors and prepares for the day’s first clients. By 9:00 pm, he’s still there, coaching the last session, balancing the books and planning tomorrow’s marketing efforts. This grueling schedule repeats day after day, leaving little time for strategic planning or personal life.

This scenario is all too familiar for many fitness entrepreneurs. The passion that drives personal trainers to open their own studios often collides with the harsh realities of business ownership. Long hours, unpredictable income and the constant juggle of roles from coach to accountant to marketer can leave even the most dedicated gym owners feeling burnt out and stuck.

However, a growing number of fitness professionals are breaking free from this exhausting cycle, transforming their businesses and reclaiming their time. The formula: strategic business coaching and the implementation of robust systems that allow them to step back from daily operations and focus on growth.

NPE, a business coaching firm specializing in the fitness industry, has been at the forefront of this transformation. By providing structured guidance and support, they’ve helped thousands of fitness entrepreneurs transition from hands-on operators to strategic business leaders. 

Here are three case studies that illustrate the challenges faced by gym owners and the strategies that led to their success.

Overworked & Understaffed: The Lockeroom Gym Story

Lachlan Rowston and Raph Freedman, owners of Lockeroom Gym in Sydney, Australia, were caught in a seemingly inescapable cycle of overwork. Despite having a small team of five trainers, they found themselves working 16-hour days, attempting to balance coaching, marketing, and client retention. Their revenue had plateaued at $30,000 a month, and client turnover was high.

“We lost a lot of clients at one of our locations and we didn’t really know how to plug the hole,” Rowston admitted.

“We talk to owners all the time who get pulled into operations every time a trainer quits or they need to fire someone,” said Sean Greeley, NPE Founder and CEO. “So building a healthy team is critical for growth and scale. But before solving that problem, we want to ensure these businesses are set up to win by first increasing gross profit margins. They need great sales and marketing systems to attract high-quality clients. And they must maximize client experiences so great clients stay, pay and refer.”

Freedman said they’ve grown revenue to $300,000 per month, and have a full team of coaches and two general managers in place.

“This has allowed us to now focus 100% on strategy and leadership for the company,” Freedman reported. “We’ve been able to build consistent systems to train our staff to make sure that we were able to retain clients and then boost our sales and marketing and increase our revenue.”

Riding the Revenue Roller Coaster: Mint Condition Fitness’s Struggle

Colin Triplett of Mint Condition Fitness in Los Gatos, California, faced a different challenge: wildly fluctuating revenue. His monthly earnings swung between $24,000 and $35,000, making it nearly impossible to plan for the future or invest in growth.

NPE provided Triplett with a playbook to stabilize his cash flow. They helped him develop new higher-margin, long-term membership packages, which not only increased client retention but also provided a more predictable income stream. 

“The first month, I was at $24k of recurring revenue, down from about $35k on average,” Triplett recalled. “That next month that I was in the program, I sold $75k worth of packages and my recurring revenue bumped up to $40k. Now a year later we’re up to $96k per month.”

In selling fitness services, the best clients want to work with the best experts, according to Greeley.

“And they know experts don’t come cheap,” he added. “That’s why positioning your services well is key. Optimizing packaging and pricing is key too. It will attract the right clients, and it will set them up for success in reaching their health and fitness goals.”

Beyond financial stability, NPE offered Triplett something equally valuable: a supportive community of fellow gym owners. 

“It’s hard to really share what the daily stress is like, the problems that you’re facing. It’s something different to talk to somebody who is actually in the same position that you are and just to feel understood,” Triplett said. 

From Mobile Trainer to Gym Owner: Uplift Strength & Spirit’s Journey

Nancy Townsend was a mobile trainer in Washington, D.C., spending her days driving from client to client. While she dreamed of establishing a permanent location to build a thriving fitness community, she lacked the knowledge to navigate sales, manage finances and secure a commercial space. 

NPE provided the comprehensive support Townsend needed. They assisted her in developing sales systems and tools, implementing a robust financial tracking system, and finding the ideal location for her gym. 

“Great coaches have so much value to offer the world. But too many of them struggle because they’re not business experts,” Greeley shared. “Our job is to simply help them put the right strategy, systems and tools in place to make their business fly.”

Townsend said that NPE provided solutions to challenges she didn’t even anticipate. “Their proactive approach allowed me to avoid pitfalls and focus on sustainable growth,” she said. 

The results were impressive: Townsend’s revenue grew from $6,000 to $40,000 a month. She expanded her client base, employed additional trainers, and achieved personal milestones like buying her dream home and starting a family.

“Partnering with NPE revolutionized my business. I’ve grown from a mobile trainer barely scraping by, to a business owner with a team in place that trains clients when I’m not even in the building,” she added. 

These real-world examples illustrate how, by shifting focus from daily operations to strategic growth, fitness facility owners can unlock their business’s full potential. The stories underscore the importance of having the right support and systems in place to overcome common challenges in the fitness industry. 

For gym owners looking to make a similar transition, NPE is offering a 90-minute virtual workshop, “Operator to Owner: 3 Systems to Increase Profits, Get Clients, and Build A Healthy Team,” on July 17th. The event promises to provide actionable insights and strategies to help fitness entrepreneurs move from operator to owner, ensuring their businesses thrive while they regain their freedom.

The post How To Transition From Gym Operator to Strategic Leader appeared first on Athletech News.

A former university professor, Beth Georges opened her first fitness franchise seven years ago. She now owns multiple Club Pilates and YogaSix locations in California under parent brand Xponential Fitness

My husband and I opened our first Club Pilates studio in Foothill Ranch (Orange County, California) seven years ago and it’s been quite a journey. We originally planned to open just one studio and for me, it was really a hobby. I wanted a business to earn some extra money while working full-time as a university professor and sharing my love of Pilates. 

In the seven years since opening that first studio, my mission and my business have both changed drastically. We now have five studios and another opening soon. We haven’t finished our expansion, either, and I’m thrilled with the success we’ve worked so hard to achieve. I’ve retired from my full-time job and now run the business full-time.

Here are my keys to success in the business of fitness franchising. 

You Don’t Need To Be an Expert in Every Area: Trust Those Around You

I mention my background and history because it puts my success in context. Success with a single studio is much different than success across half a dozen studios. The best plan for success, especially as a franchisee, is to lean in and learn from those who know more and have had more success. 

For me, that means relying on our corporate team at Xponential Fitness. I’m not a marketing expert but I have one at the corporate office. Each corporate office, whether it’s Club Pilates or Yoga Six,  has some of the best and smartest professionals in their respective fields. If I need help with the buildout of a studio, I rely on the development team at corporate. 

It sounds simple, and in a way it is. Don’t reinvent the wheel. Don’t go rogue. Follow the plan that’s working across many other studios. That’s why we invested in a franchise – because the corporate team has the playbook for success. 

Build a Community To Gain Insights 

I also turn to other business owners for advice frequently. I have a core group of owners with whom I chat frequently. Some are in the same industry and some are not. But all of them experience similar problems in their businesses. We often compare notes and call each other for help when we need it. 

Try to put ego aside and ask for help when you need it. The more we can surround ourselves with others who know more than we do, the better!

Develop a Team & Help Them Realize Their Dreams

When we had only one studio, it was easier for me to “just do it myself.” But with five, six or more locations, the owner can’t do it all. 

Hire good, coachable, personable, trustworthy people and let them run the studio. I don’t believe we as owners can sit back and watch. We need to be following up, monitoring and leading the team. But hire the best people you can and let them find success in your business structure. 

Know what is important to your staff, especially your key employees. In doing so, you help your business grow and thrive. I love to promote from within. I spend time with each key employee figuring out what they’re looking for beyond just a job. Do they want to learn to run a business? Do they want flexibility in scheduling? Figure out what dreams they have for their careers and lives and lean into those dreams. I’ve found that an employee who knows they are appreciated and celebrated will most certainly work harder. 

Define What Success Means to You

Spend some time defining what success means to you as a business owner. Is it being #1 in the company and earning every single promotion? Is it having flexibility in your schedule to travel and be away from your business on occasion? Is it creating a legacy and generational wealth that can be handed to your children or family? When you as the owner know what defines your success, then you know where to devote your energy. Also, don’t forget to take time away from your business to re-energize yourself. You’re no good to anyone if you’re sick or burned out. 

My Most Important Weekly Tasks: 

• Checking in with managers and assessing goals. If we are falling short, we strategize how to get to our goals. 
• Checking financials every other week. Look for trends in spending/revenue. Anticipate large expenses coming up. Watch cash flow and check account balances. 
• I make a point to visit each studio at least once every week or two weeks. 
• Register for networking events I want to attend. 
• Take a day off. Or two half days off. Schedule a date night with my husband.

My Important Daily Tasks: 

• Watch revenue numbers for each studio. 
• Read emails from managers on nightly reports. 
• Monitor my personal email. 
• Take a Pilates class. 
• I also spend time every day reading about leadership, business or self-growth. 

Top 5 Attributes of a Successful Fitness Franchise Owner

1. Adaptability. Get comfortable being uncomfortable. You will be challenged. You will be defeated. You will want to give up. I joke that I fire myself on a regular basis and hire myself back almost instantly. You’re going to be forced out of your comfort zone. The more you can learn to not take things personally and not get upset, the better you will adapt to the constantly changing environment known as entrepreneurship. 
2. Willingness To Learn. For me, this is one of the best parts of being a franchise owner. I love learning. Before opening my first Club Pilates, I didn’t understand business financials. I didn’t know how to read my P&Ls. I learned. I wasn’t afraid to admit that I had no business background. I didn’t have an MBA. EBITDA was an acronym that I didn’t understand. But I do now. My advice is to seek out those at the corporate team or other studio owners who can help. Ask other business owners. Take classes. One of the best things I did for my business was the Goldman Sachs 10,000 Small Business Program.
3. Knowledge of Your Customer. At the heart of your business is the customer. Make sure you really know what your customer wants. Watch for signs that your customer base is shifting. Provide the best customer service possible. Excellent customer service is dying across many businesses and business sectors. Train your staff to deliver the level of service you want. 
4. Tenacity. My motto is “Failure is Not an Option.” I joke with my husband that my superpower is I’m willing to work harder than just about everyone. It might take working very hard for a few years. It might require you to pivot on a moment’s notice. We survived the COVID shutdowns of 2020 by pivoting to what we could control. I also credit the corporate team and the former CEO of Xponential for providing resources and advice during a very difficult time to help us survive the shutdown. 
5. Positive Vision. I’m one of those ridiculously positive people. I always see the glass as half full. It drives my husband crazy. I believe my positive attitude has led to our growth and success in our business. I think it’s important to set a positive tone for the business. My growth goals are ambitious. We don’t always hit them but we keep going. I love to celebrate successes in the business. I love to call out employees who do a great job. The tone you set for the company trickles down to each and every employee, customer and business partner. Business is a lot more fun when we see the positive or the growth opportunity behind every bump in the road. 

Should You Buy a Fitness Franchise?

Buying a franchise does not mean everyone will be successful. Just because you have spent a certain amount of money doesn’t mean you’ll automatically be getting paid. Opening or running a franchise is hard work, just like any other business. 

According to data from the Bureau of Labor Statistics approximately 20 percent of small businesses fail within the first year. By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have failed. 

Work hardest the first year. Continue to work hard the second year. And never take your foot off the pedal. Because your business depends on hard work. But as you get better at being an entrepreneur, you will know what work needs to be done by you and what can get delegated to your team. 

If you’re looking at franchises that you might consider buying, my suggestion is to buy into something that fuels your passion. Yes, some people just buy to fuel their love of money. But I have found that if you’re passionate about the work you do in your business, the work is more fun. And that’s the ultimate success – making great money doing something you love!

The post Multi-Unit Fitness Franchise Owner Shares Her Tips for Success appeared first on Athletech News.

The lives of Jon and Rebecca Metzger, multi-unit Burn Boot Camp franchise partners, revolve around the “3 Bs”: their boys, Burn and baseball. 

The two continue to successfully manage their roles as parents and franchise partners, with Burn Boot Camp a major component of their daily lives for the last seven years. But before they became multi-unit franchise partners, the Metzgers were members at Burn Boot Camp’s location in Cornelius, North Carolina. 

Jon, a University of Virginia graduate who pitched for their baseball team, was drafted to play professionally for the Kansas City Royals for several years before entering the world of real estate investment and financial advising. Rebecca, an Arizona State University graduate with a commercial real estate background, had worked for the Department of Transportation as a transportation planner and GIS analyst. Despite their different fields of expertise, both were motivated and united in the lure of entrepreneurship. 

Just six months into their Burn Boot Camp member journeys, the couple began to explore ownership options to fulfill their ambitions of opening a business — and one that they found passion in. By the fall of 2017, the Metzgers signed their first Area Development Agreement for three locations in the Northern Virginia region. 

Their first location in Gainesville, Virginia, opened in January 2019, when the couple had their 3-year-old and 5-month-old.

“Between opening a new business across state lines to the exhaustion of parenthood – not much sleep was had that year,” Rebecca said. “But we powered through and opened our second location, South Riding, Virginia, in January of 2020.”

Six weeks later, the pandemic hit, forcing the Metzgers to close their doors for 16 weeks. 

“It wasn’t just tough, it was terrifying,” she added. 

Still, the Metzgers and their passion for fitness were no match for an unprecedented global pandemic. The couple powered through, and after working to rebuild their communities and membership bases, they opened their third location in Fair Lakes, Virginia, in August 2022. 

With fitness consumer confidence on the rise and the need for community at an all-time high, a new opportunity presented itself: another Area Development Agreement. In February 2023, the Metzgers opened their fourth location in Westfields, Virginia.

The Burn Difference

As Jon points out, Burn Boot Camp’s varying protocol allows members to come more frequently and offers a more consistent experience than other fitness franchise brands — a key element in keeping members engaged. There are also friendly, welcoming vibes within Burn Boot Camp, which the Metzgers experienced for themselves firsthand. 

“I do believe that Burn delivers the best community feeling, and we felt that right from the get-go in the Cornelius gym,” he said. 

While Burn Boot Camp member success stories are common — with members sharing that the fitness experience has helped them get into shape or better deal with real-life issues, Jon also notes the impact Burn Boot Camp has on employees, building their confidence to train or become managers. 

“Burn just impacts people on so many different levels,” he said.

Finding a Balance

Balancing business, marriage and parenthood is no small feat, but the Metzgers have mastered it with mutual respect and a keen understanding of what each can bring to the table.

“We found our balance,” Rebecca said, adding that she and Jon are aware of their strengths and try not to overlap one another. 

“I think we’re lucky in the fact that our strengths complement each other,” Jon said. “I think she is the classic integrator. She’s great with spreadsheets and data — and she loves that. And I’m a little more of a people person. So I think you marry the two together, and it really works. And we don’t really like stepping on each other’s toes. She’s got her sandbox, and I’ve got mine.”

While the Metzgers remain flexible and routinely available for any issues that may arise at their gyms — even on vacation — they have carved out a block of time for themselves and their sons, who are now 5 and 9. 

Having two entrepreneur parents involved in the fitness industry has taught their children the importance of staying in motion and proper nutrition, as well as what it means to meet goals and continue to excel.

“On the work side, I think they see us working all the time,” Rebecca said. “They see late nights, early mornings, they see us on conference calls. I think it’s important that they’re learning a work ethic that you want to keep progressing and you want to keep growing — you can’t stop working at it — you can’t be complacent, you can’t find comfort, you have to push through the hard.”

Both sons are active in Little League, and it’s become a family affair, with Jon coaching and Rebecca cheering them on. 

The ballfields have become their happy place, a designated space to recharge and focus on their young family. Those two or three hours each evening on the ballfield are cherished by the two, a welcomed pause for family time.  

“As an entrepreneur, you’re never off,” Rebecca explained. “We don’t clock out at 5 p.m. You’re always on. You still have to be available, but you also need to know when to turn it off and find that balance.”

Having a strong staff has also enabled the Metzgers to find some relief in the day-to-day.

“As multi-unit owners, I do think we have a little bit of an advantage because we’ve been able to place a fair amount of trust in staff,” Jon said. “We have excellent on-site managers for each gym, and then we have one sort of overarching manager who really helps us keep it all together.”

Allowing staff to develop their own lane and management style has paid off in terms of their success and their Burn Boot Camp locations.

“You’ve got to put your trust in your staff; let them do their thing,” he said.

What’s Next? More Burn Boot Camp 

Now with four Burn Boot Camp locations under their belts, the two are on the real estate hunt for future locations.

“We have yet to open/develop our next two territories in Vienna and Brambleton (Virginia), but we are hot on the search for prime real estate so we can, once again, create an everlasting community within those markets,” Rebecca said. 

Powered by their strong family unit and a franchise they are passionate about, the success of the last seven years is just the beginning for the Metzgers. 

“We look forward to more personal and professional growth as we continue to grow our organization,” Rebecca said. “We have over 70 employees that we love and who work day in and day out to provide the best member experience in all of Burn Nation. We are honored to lead such an amazing team of individuals. Without their hard work, dedication and selfless giving back to the communities they serve, none of this would be possible.”

The post Husband & Wife Team Finds Success as Multi-Unit Fitness Franchise Owners appeared first on Athletech News.

To get ahead and help clients meet their goals, personal trainers need to understand how the latest in fitness science and technology can maximize results and retention. 

Orangetheory Fitness, known for its dynamic, one-hour full-body workouts since 2010, employs real-time biometric feedback combined with heart rate-based interval training to boost workout efficiency and effectiveness.

The franchise is one of the biggest brands in boutique fitness, topping 1,500 studios and recently merging with Self Esteem Brands, the parent company of Anytime Fitness, to drive even more global growth.

Ameen Kazerouni, chief technology officer at Orangetheory, spoke with Athletech News about the company’s approach.

Tech-Forward Since Day One

The inception of Orangetheory’s tech-centric strategy began with a simple yet powerful concept: utilizing the rate of perceived exertion to monitor how people felt during their workouts.

This evolved into an impactful experience, allowing members to see which heart rate zone they were in at various points and adjust their exercises in real time to stay within optimal zones.

“Since day one, recognizing the power of technology within the studio has been ingrained in Orangetheory Fitness’ DNA,” says Kazerouni. 

This evolution was not just about adding technology into the mix, but about transforming how members interacted with their workouts, providing them with instant feedback on their effort levels.

“Initially, we focused on helping members hit the ‘Orange Zone’—where you work at 84% to 91% of your maximum heart rate capacity and optimize metabolic efficiency,” notes Kazerouni. 

After observing the impact of real-time data, Orangetheory made further enhancements, such as integrating smart equipment like treadmills and rowers that communicate with the Orangetheory system to create a cohesive and responsive workout environment.

In recent years, Orangetheory has reached a milestone with the development of a proprietary maximum heart rate (MaxHR) performance-tracking algorithm. This algorithm marks a departure from traditional age-based methods of determining maximum heart rate, shifting towards a more personalized approach that considers an individual’s unique fitness profile. 

After a member completes five classes within a span of 120 days, for example, the MaxHR algorithm adjusts to more accurately reflect their in-studio performance. Subsequent workouts lead to further refinements, with the MaxHR continuously adapting based on ongoing class data.

This advancement allows Orangetheory to tailor each workout more precisely to the member’s current fitness level and response to previous sessions. By moving beyond generic heart rate calculations and adopting a model that evolves with the member, each session’s effectiveness is enhanced. 

A New Breakthrough in Heart-Rate Tracking

Building on a strong foundation, Orangetheory introduced the OTbeat system, another example of how fitness technology can enhance personal training. 

The OTbeat system consists of a wearable device that tracks each member’s heart rate throughout the workout, providing feedback and ensuring they stay within their optimal training zones. 

Developing the system presented a series of technical challenges, particularly in crafting a device that could deliver accurate heart rate monitoring under strenuous conditions. 

Kazerouni says that finding the optimal placement for the monitor on the arm was also key. 

“We tested multiple positions to make sure it provided the most accurate readings without restricting movement,” he notes. “After numerous tests and fine-tuning of the technology, we perfected it, eventually allowing us to evolve even further by introducing our MaxHR algorithm.”

The OTbeat system has since become integral to the Orangetheory experience, transforming the way workouts are conducted and experienced. 

“Members find their sessions more rewarding because they can clearly see the results of their efforts on the connected equipment and monitors in the studio and on their mobile app post-class,” says Kazerouni, adding that, for the coaches, it’s like having an extra set of eyes on each member, empowering them to take their personalized coaching abilities to the next level. 

Using Data To Create Personalized Fitness Experiences

Orangetheory’s approach makes workout data fundamental. Inside the studio, data helps coaches make on-the-spot adjustments, ensuring that each member is challenged appropriately – without risking overexertion. Outside the studio, Kazerouni says this data is anonymized and fed into a broader strategy for program development. 

“Our team of fitness experts and data scientists constantly analyze workout trends and outcomes,” he says. “Their analysis supports the continuous refinement of our workout.”

Despite the tech-heavy approach, Orangetheory highly values the “irreplaceable human element.” 

“We always remind our team that the heart of our workout is in the personal connection with our coaches, studio staff and the broader community,” Kazerouni says. 

“Of course, our coaches are trained to understand the data, and they’re also trained to be experts at using it to enhance their classes. However, our coaches are the ones with the ability to add truly personal touches for our members that no device can replicate,” he adds.

Coaches are also trained to modify moves throughout the class to help everyone safely find their limits and expand their capabilities. This approach, Kazerouni says, promotes safety and personal achievement.

“Each workout is designed to be as inclusive as it is challenging, allowing members to progress at their own pace while still feeling the full benefits of a group dynamic … It’s about more than just numbers and heart rates –  it’s about creating a community rooted in support and a shared goal to improve oneself.”

Expect To See More Tracking Tech

Looking forward, Orangetheory is committed to advancing its tech capabilities even further. 

“We’re particularly excited about further expanding our integrated technology within the studios,” Kazerouni reveals. “The goal is to create an even more integrated tracking system that captures comprehensive performance data, making it even more accessible and actionable for our members and coaches.”

This approach is about pushing the boundaries of what fitness technology can achieve, providing even more precise and personalized workout experiences.

“By enhancing how we collect and utilize data, we can tailor each workout more precisely to individual needs. This means having perfectly calibrated workouts to challenge and motivate each member based on their unique fitness goals,” Kazerouni says.

The post Inside Orangetheory’s Tech-Forward Approach to Group Fitness appeared first on Athletech News.

Burn Boot Camp, the rapidly growing group fitness franchise, is a “family business” in the truest sense of that term, even while boasting 400+ locations and 550 territories. 

Of course, there’s Devan and Morgan Kline, the husband and wife duo who founded the brand almost a decade ago. But those familial ties extend beyond the executive level. Patrice and Melissa Elnicki, a mother and daughter pairing, are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona. 

“When I first joined Burn as a member it was seven years ago,” said Melissa. “I was in college looking for a fitness routine. I’d been an athlete before but once you’re not playing sports anymore you lose all of that community. Going to Burn, you instantly get that the second you walk in. I convinced my mom a couple of years later to join me and we started working out together. That created that bond between me and my mom at Burn.”

After finishing grad school, Melissa knew she wanted to work with Burn and became a trainer. Four years after that, she became a franchise owner before recruiting her mother to join her as a partner. 

“I don’t think I would have ever imagined being able to work side by side with my daughter in a franchise,” said Patrice. “But back in 2018, she tried hard to convince me to come work out with her. I kept saying no, and then finally when I did, I fell in love with it.”

Building Confidence in Every Aspect

As former members, Melissa and Patrice know how Burn Boot Camp builds confidence within its members, meeting them at whatever fitness level they’re at and encouraging them with comradery and positive energy. 

Burn workouts feature personal training in a small group setting, giving individuals distinct attention in an uplifting, team-oriented environment. Members undergo 45-minute “camps” combining strength and HIIT training — all on floating floors to protect joints and prevent injury. No camp is ever the same, as each day offers new workouts.

What the Elnickis didn’t know was how that attitude translates to the business side as franchise partners. 

“Burn as an entire company focuses on building people’s confidence,” said Melissa. “As a member, you feel that. I was not expecting to get the same thing from headquarters but you truly do. Your confidence is built when you’re a member in your workouts, but when you go to headquarters and you start working with them, it is the same culture. Anything you need help with, they’re there,  from the most basic questions to the finest details.”

A Unique Approach to Franchising Education

Franchise partners learn the necessary skills to succeed as franchisees through Burn University, a one-week training program run by Burn Boot Camp HQ. All aspects of how to run a gym are covered to help franchise partners evolve into expert owners. Burn provides additional education options throughout the franchising experience. 

“They touched everything from A to Z to make us the best franchise partners we could be,” Patrice said of her experience at Burn University. 

The caring, family-like culture Burn has established in its business model shined through even during those initial stages of the process, the Elnickis shared. 

“I was amazed when the Klines invited us to their home, brought us in and spent a whole morning with us just building that relationship,” Patrice added. “I thought that was special. The fact that they were willing to invite us into their home and show us that they were in this for the long haul with us was important to me.”

A Dynamic Duo 

With their trust as mother and daughter, as well as their offsetting skills as business owners, Patrice and Melissa have developed into a finely tuned franchising machine behind the support from Burn. 

“My mom and I are very different,” said Melissa. “I’m more in the gym. I like interacting with all the members, working with the staff, team building, making sure we’re efficient, executing all of the member experience and making sure everyone is getting the best Burn experience. My mom is much more behind the scenes.”

While Melissa leans on her athletic background to help her run in-gym operations, Patrice does the same with her business-oriented background. Before and during her time as a franchise partner, she’s served as the Director of Financial Accounting for Niagara Community College. 

“We’re entirely different because she’s very outgoing and I sit at my desk, put on my little accounting hat and do all the work behind the scenes,” explained Patrice. “Melissa is out with the community and that’s great. What she does is absolutely fantastic in that aspect but I’m here to keep her in check, making sure that things are all in line.”

While the two were obviously close even before putting pen to paper with Burn, the franchising opportunity has brought the Elnickis together to an extent they never imagined. 

“I get a little emotional because what I learned in this process is that my beautiful little girl has quickly grown up into a beautiful, intelligent and confident adult who is working to transform lives,” Patrice said. “Just the fact that we can partner together and go through this is something that I never imagined that I would be able to do with her. I can’t count the number of times that members have come up to me and talked to me about how special she is and what she has done to help them in their fitness journey.” 

As they build their Paradise Valley location, both Melissa and Patrice mentioned purchasing additional franchise locations as a goal for the future. Having recognized what Burn has done for them, they want to extend its offerings to as many people as possible. 

“Burn changed my life, they’ve changed my family members’ lives, my friends, and now the hundreds of members that I’ve worked with,” Melissa said. “I’m excited to get as many people into Burn as we can.”

The post All in the Family: Mother-Daughter Duo Finds Success as Fitness Franchise Owners appeared first on Athletech News.

With a strong work ethic, years of sports training, a team spirit and some grit, ex-pro hockey players Kirk Dewaele and Brandon Cullen developed MADabolic in 2011.

Despite having no initial plans to franchise, 13 years later, there are 33 locations and 80-plus in development as consumers nationwide have embraced MADabolic’s unique take on group fitness and strength training. 

Athletech News sat down with Dewaele to hear about his and Cullen’s journey in creating the explosive brand, what sets MADabolic apart from other group fitness concepts, and how the company approaches the business of franchising. 

Athletech News: Why did you and Brandon Cullen decide to create MADabolic?

Kirk Dewaele: Brandon and I met in Charlotte in 2006 while playing for the minor league hockey team here. During the off-season, from 06-08, we trained together. At the end of the 2008 season, we both retired from hockey and jumped into the CrossFit world shortly thereafter. A lot of our clients were unfamiliar with using barbells, and that technique can be challenging to teach. We started thinking about how we could come up with a different method that’s less intimidating and would appeal to more people.

We started running barbell-free workouts with work-to-rest ratios on Saturdays and there was a boost in attendance. A big boost. We knew we were on to something. After about six months, we pulled the trigger and leased a space outside of Charlotte and set out to create this new model.

ATN: How do your personal style, training beliefs and business tactics help shape MADabolic?

KD: During my years playing hockey I trained with a lot of really knowledgeable strength and conditioning coaches and learned so much. Brandon did too. We took that into the CrossFit world and learned even more. We used all of that knowledge and experience when designing MADabolic.

From a business perspective, I think I fall back to my structured background with hockey. There are sets of rules to be followed – or business practices in this case. We’ve also brought a team mentality and environment to MADabolic.

ATN: How is MADabolic different from other group fitness concepts? 

KD: In a lot of ways. I think the workout is more structured – less chaotic than high-intensity group fitness. There is a very specific system. I would say it’s organized but edgy. Trainers don’t wear microphones; they are hands-on and very focused on correct movement. The intensity varies daily.

ATN: How does MADabolic approach the business of franchising?

KD: When we first opened our doors we didn’t have a goal to franchise. We wanted to provide a gym in Charlotte that was different from CrossFit.

Soon after we opened we started getting great traction. The space next to our building became available so we grabbed it and grew. We had a quick trajectory in terms of client base. People began asking if we would partner – if they could run a MADabolic gym in a different city. So we hired a consultant and started franchising in 2013.

We started slow. By 2018 we had ten locations and realized we could not handle the whole business by ourselves so we partnered with a private equity firm in 2019. Now we have 33 open locations and more than 80 in development.

ATN: What’s the most important lesson you’ve learned along the way?

KD: The importance of people. You have to partner with the right people when hiring or franchising because they make the business. If you have a great program, the right playbook and put the right people on your team that’s a recipe for success.

ATN: What’s surprised you most about the fitness industry?

KD: How tough it is to educate the consumer on what we are all about. Once we get them in the door and they see and feel the difference they understand it. But there are a lot of gyms and studios to choose from. People will often go to a workout and if they end up sweating and breathing heavily, they think they will get results. But they don’t take the time to educate themselves on the system, the process.

ATN: What are you most proud of?

KD: I’m really proud to have grown to 33 locations. I take great pride in our knowledgeable trainers. We put out a product we all believe in and care about – and it works.

ATN: What does the future look like for MADabolic?

KD: We want to continue to grow and enter new markets with great franchisees. We want to do this with a steady growth trajectory – not overly fast. I think there is a sweet spot and we need to keep a laser focus on that so we can retain our high quality and be successful in each market.

The post Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth appeared first on Athletech News.

Barry and Shae Sims, Utah-based franchise owners of Athletic Republic, juggle it all. The busy couple, who married in 1999, operate two sports performance training facilities in West Jordan and Park City while contributing to their community and raising their two young children. 

Bonded together by marriage, business and ambition, the Sims have devoted their lives to helping others, in large part through Athletic Republic, a science-based sports performance franchise with 80 global locations.

Earlier this year, the Sims were awarded the title of 2023 Franchisee of the Year by The International Franchise Association, honored for their leadership, performance and contributions in the franchise business space. 

Finding a Calling in Fitness Franchising

In many ways, Athletic Republic has been part of the Sims’ relationship from the start, although they didn’t open their first location until 2021. 

Both attended the University of Utah, where Barry played football and Shae worked in sports performance at the Orthopedic Specialty Hospital in Salt Lake. They met at a local sports restaurant before Barry was injured in a football game and became one of Shae’s patients in the hospital.

“At the time I worked there, we did not have a program such as Athletic Republic,” Shae said. Barry, experiencing difficulty overcoming his injury and filled with ambitions of the NFL, was encouraged by a colleague of Shae’s to try a program in California.

“That program is the same program that we have at Athletic Republic today,” she said. The program was eventually adopted at Shae’s clinical facility in Utah, and Barry continued to have a successful 12-year NFL career.

While Shae was involved in the program on a clinical level, she was also intrigued by the franchise world — but seeing the results firsthand was the real motivator.

“I saw what a difference it made in Barry’s career and his return to football,” she said. “That was my true draw to the franchise.”

Improving Fitness Through Sports Training

With an undergraduate degree in exercise physiology, Shae is impressed with Athletic Republic’s rooted-in-science foundation. The franchise has served over two million athletes of all ages and abilities, including many adults improving their agility, stamina and performance. The sports performance training franchise currently has 80 franchised and licensed locations open across the globe with a presence in North America, Australia and Japan.

Unlike traditional gyms or fitness studios, Athletic Republic members work on their athletic goals through performance training that identifies strengths and areas in need of improvement. The training facilities boast special equipment, such as a Super Running Treadmill that accelerates faster and inclines more than a traditional treadmill, a Pro Multi-Hip to engage the hip through a full range of motion and a hockey treadmill with an ice-like surface so hockey players can perfect their speed and performance on the ice.

“That really is what makes it a great fitness program,” Shae said. “There’s no other fitness brand that incorporates the science like we do. We are like what you would get in either a clinical, college or professional setting with the science and technology that we have. That’s what differentiates us from just a local gym or fitness program.”

She added that the program’s trainers are also highly qualified, with degrees in exercise physiology or exercise science. 

“You’re getting the cream of the crop of trainers, but also the science of what’s making professional athletes — this is what they’re using (but) in a local and walk-in general public setting,” she explained.

In addition to Athletic Republic’s rich training offerings, Shae reports an increased interest in female athletics and education surrounding strength and injury prevention. 

It’s an area that Shae is particularly passionate about, seeing the benefit of educating young athletes so they continue to hit their goals while ensuring a positive outcome even years down the line.

“They get an ACL at 16 years old – that’s life-changing,” Shae points out as an example. “Your knees are never the same. Can you come back from it? Absolutely. But when you’re 30, 40, 50, 60, you’re going to remember, and you’re going to feel that you had that surgery, particularly if you didn’t fully recover. Our goal is to make sure that we don’t set them back at 16, and they can avoid that and hopefully continue on to collegiate or professional athletics.”

Community Is Key to Franchising Success

Having a connection and pulse on the community has also allowed Barry and Shae to discover untapped areas of need, such as weight training.

“That’s really brought us a lot of success,” Shae said. “Just knowing our community, listening to what they need, finding where the gaps are in sports performance and fitness, and really keying in and doing something about it. Thankfully, we’re in a very active community, particularly here in Park City. We took the initiative when we first started and we felt (weight training) was a huge gap that we needed to address in our client population. So we implemented a robust weight training system and brought in a Master’s-level female strength and conditioning coach.”

The couple is also devoted to their Utah community in other ways, with their franchise launching a scholarship program for students after being inspired by their work with The Ron McBride Foundation.

“There are many that want to work hard and that want the opportunity to train at a high level and have big athletic aspirations but unfortunately are just under circumstances that are not able to,” Shae said of the new scholarship program that will allow kids to train in the summer months to prepare for their fall sports. “We just thought it was such a great way to give back to the community and give opportunities for athletes who don’t have the chance to come and have our services.”

The pair haven’t ruled out the possibility of opening additional Athletic Republic locations in the future, but they are currently concentrating on their two facilities.

“I love the program and what it offers our athletes, especially our young athletes that are trying to break into collegiate or professional sports,” Shae said. “I think it’s a little early, but I certainly believe in what it represents and hope that there might be an opportunity to do some more.”

The post Former NFL Couple Finds Calling as Athletic Republic Franchise Owners appeared first on Athletech News.

YogaSix knows no boundaries, both on the map and with its evolving workout programs. Fresh off its 200th global studio launch, the Xponential Fitness-owned yoga franchise has continued to enhance its class offerings.

Famous for modernizing yoga classes with ambient lighting, upbeat music, and temperature variations (heated and non-heated classes), YogaSix added strength training class Y6 Sculpt & Flow before later including the Y6 TRX class, tapping into the modality’s rising popularity, especially among women. 

“We were discussing the popularity of our sculpt and flow class that combines yoga, weights and cardio and wanted to add another option for members that was in a similar realm,” explained Lindsay Junk, YogaSix President. “Xponential already had a relationship with TRX, so we went to work to create a class that made use of their incredible equipment in a way yoga students typically aren’t exposed to. Our education department partnered with theirs to create a truly unique experience.”

Making Strength Accessible 

With the equipment for YogaSix’s strength training classes in all studios already, integrating in a TRX class was a seamless addition.  Equipment includes weights ranging from 3-15 pounds along with TRX straps, blocks, bolsters, and bands, and all studios built after 2021 have TRX mounts on their walls as well. 

TRX’s value as a partner cannot be overstated, both in terms of delivering equipment and even as a familiar entry point for some members new to the hybridization of yoga and strength training.

“Students getting the tour of the space often have a lot of questions about how these sorts of tools get used at a yoga studio, but we quickly sell them on the benefits of integrating strength training,” said Kelly Turner, YogaSix Vice President of Training & Experience. “They see the mount and the suspension anchor and get super curious about how they’ll be used, or if they’re familiar with TRX, they quickly want to get booked into one of the class options available.”

“We knew a big part of the population knew TRX and would be more comfortable coming to YogaSix with modalities they knew,” Junk added.

The Benefits of Yoga x Strength Training

Strength training’s surging popularity makes this an opportune decision from YogaSix. With new demographics flocking to the fitness modality, including women and older populations, the brand is equipping itself for this new age of health and wellness.

“Strength training is only going to increase in popularity,” Junk predicts. “In recent years, more and more women have stopped buying into the false notion that if they lift weights they will somehow get ‘bulky.’ Not true. Building muscle mass is a way to help the whole body and mind stay healthy, while also increasing metabolism and cardiovascular strength.”

Turner agrees, noting she’s seen more women take up strength training. 

“Now we hear a lot of chatter before and after class with women talking about what they see as some of the surprising benefits of strength-based classes… like the ability to carry their growing kids up the stairs,” Turner said. “There seems to be more women focused on getting strong, rather than just getting thin.”

YogaSix’s increased emphasis on strength training also promises to give members more from their workout experience. Oftentimes the health benefits from yoga are only one piece of the puzzle, argues Turner. Strength training can help complete it. 

“Some yoga students over-emphasize stretching, but without muscular stability, they are missing out on part of the equation,” she noted. “We see students who do our strength-focused classes start to achieve better form and unlock more advanced postures in their yoga journey. It will help our yoga students see gains in their yoga practice and add more value to their membership.” 

Attracting a Broader Range of Students

This expansion of YogaSix’s workout offerings will also assist franchise owners at the studio level. The new workouts will bring in new faces and ease them into additional YogaSix offerings, such as the company’s core practices.  

“A lot of people, especially those more comfortable in a gym setting, assume there is no place for them in a yoga studio; that yoga is boring and a waste of time,” said Turner. “So we get them through the door with a killer workout class like Y6 Sculpt & Flow that starts to expose them to some yoga to both warm up and cool down before the ass-kicking strength and cardio work in the majority of class.”

“That is often enough to wet their whistle to want to explore other yoga options,” noted Turner. 

If all goes well, YogaSix could soon begin to replace traditional gyms entirely for at least some members.

“We want YogaSix to be the only membership you need to have,” added Turner. “Sure, a lot of our members also do other modalities of fitness outside of  YogaSix, but since we rolled out Y6 Sculpt & Flow and then again after launching Y6 TRX, we’ve gotten great feedback that members feel like they can now cancel their gym membership because they get the full strength conditioning they’re looking for in our walls.”

Flexibility Is Key 

YogaSix only wants to expand on the adaptability shown by the inclusion of these strength-based workout classes. Junk and her colleagues remain on the lookout for what’s going to pick up traction next in the fitness sector. 

“Practicing yoga means staying flexible,” said Turner. “The entire corporate team is made up of people who not only love and practice yoga, but also just love fitness in general. So we keep our fingers on the pulse of what is happening. If we stayed super rigid to only doing things the way we’ve always done them, we’d be missing out on what modern science, kinesiology, and biomechanics is teaching us, as well as what our communities want, or need.”

YogaSix’s next addition to its arsenal of fitness offerings will be a more dedicated focus on private training program packages. Those enrolled will get more one-on-one instruction, whether that’s for traditional yoga classes, strength-focused programs, or one of YogaSix’s other class offerings.

“Our goal at YogaSix is to make yoga accessible to everyone,” affirmed Junk. “For me, that means continuing to successfully open studios in the territories we have sold. Right now we are the largest franchised yoga provider in the world. We are excited to continue our growth across the United States and internationally.”

The post How YogaSix Uses Strength Training To Maximize Members’ Workouts appeared first on Athletech News.

Word-of-mouth and local reputation are the lifeblood of any small business. This is especially true in the competitive world of boutique fitness, where brands are only as strong as their members.

Body Fit Training (BFT), a strength and conditioning concept born in Australia and acquired by Xponential Fitness in 2021, is quickly striking a chord with North Americans not only for its science-based workouts but for its ability to foster connections among members, instructors, and franchisees.

BFT classes feature 50 minutes of strength and conditioning movements performed in groups of up to 36 people. Classes include compound weightlifting exercises like deadlifts, bench presses, and kettlebell swings, along with bodyweight movements and cardio work. Members can expect to use strength equipment including barbells, dumbbells, trap bars, power racks, kettlebells, rowers, SkiErgs and more

As the benefits of strength training continue to gain mainstream acceptance, fitness enthusiasts from all walks of life are becoming drawn to BFT’s blend of group camaraderie and effective, progressive eight-week programming. 

Under Xponential’s guidance, BFT has already sold nearly 300 licenses in North America, with more than 30 studios already opened. 

Athletech News spoke with some of the first BFT franchise owners in North America to get their thoughts on why they entered the fitness business, what their experience has been like with BFT so far, and how they’re building powerful communities of dedicated members. 

California Couple Finds Their Franchise Fit

Arjun and Rakhi Jagadish, a married couple from Yorba Linda, California, decided to go the franchising route in hopes of transitioning out of their corporate jobs. The couple wanted to start a franchise that would not only be financially viable, but would have a positive impact on their community and could turn into a family business they could one day pass on to their children. 

After meeting with a franchise broker, Arjun and Rakhi chose BFT due to their shared passion for fitness, and because their friends had a positive experience as franchisees of another Xponential brand, YogaSix. 

The Jagadishes celebrated the grand opening of their first BFT studio in Brea, California, in October 2023. While the pre-sale process wasn’t without its challenges, the couple says they’ve been blown away by how receptive the Brea community has been to BFT’s strength and conditioning workouts. They’ve quickly attracted members of all ages and fitness levels. 

“We have people in their 60s, we have people with disabilities, and they’re doing the workouts next to bodybuilders and college soccer players,” Rakhi says. “We have a lot of couples, too.”

“You’ll see a 20-year-old guy taking a class next to a sixty-year-old, and they’re both getting their butts kicked,” Arjun adds.

People also use BFT workouts to get through challenging periods in their lives, finding community along the way. One of the members at BFT Brea has used group fitness to help him overcome an alcohol problem, for example.

“He’s told us how BFT and being consistent in working out has completely changed his life,” Arjun says. “He looked so much happier and healthier in just a month.”

Other BFT Brea members use group fitness as a way to get strong for important life events, such as motherhood. 

“One of the members that we’re most proud of is one who joined us when she was eight months pregnant,” Arjun recalls. “She worked out until the day her water broke, which broke when she was walking back to her car after class.” 

Everything went smoothly during the delivery, and Mom was eager to get back into class.

From Healthcare Exec to Fitness Owner

Kevin Boesen, a successful entrepreneur in the healthcare space, felt the itch to get back into business ownership after selling his company to a larger firm. After identifying fitness as a promising sector, Boesen chose BFT due to Xponential’s track record in scaling other brands and because the BFT workout aligns with his own fitness interests as well as industry trends toward strength training. 

Boesen signed a deal to bring three BFT franchises to Tucson, Arizona. He opened his first studio in October 2023, with another in Pre-Sale and a third in the works. 

At his first location, Boesen’s experience has been similar to that of the Jagadishes: people of all ages, genders and fitness levels are attracted to BFT and love the workouts. 

“The biggest surprise is how much the membership loves it,” Boesen says. “I think it fits a niche, and it’s a good opportunity to pick up some (instructor-led) training in a group setting, which helps with accountability and effort. The group setting also offers a more attractive price point than personal training does.” 

BFT’s emphasis on strength training helps the brand stand out in the crowded boutique fitness market, Boesen believes. While strength training has traditionally attracted mostly men, many of BFT Tucson’s members are women; there are plenty of hardcore male athletes as well. 

“There really isn’t another group model where guys can come in and push each other on squats and bench press,” Boesen says. 

It’s not just powerlifters and bodybuilders, though. 

“We’ve got a huge range, from high school athletes to seventy-year-olds who are in it because they know the importance of bone health and cardiovascular health,” Boesen says of his clientele.

The Keys to Franchising Success

The positive experiences of the Jagadishes and Boesen shouldn’t be taken to mean that running a successful BFT is easy. The franchisees have credited much of their early success to hands-on involvement in running their studios, including during the Pre-Sale process. This then allowed them to ramp up effectively and step back into managing their team, who in turn manage the ongoing studio operations.

The Jagadishes, for example, held weekend workouts for two months before they officially opened. This helped members and instructors get to know each other and encouraged word-of-mouth to spread. 

“During the time between our soft opening to our grand opening, we had a lot of members who were referring to their friends and family, saying, ‘Hey, try it out with me,’” Arjun recalls. “It’s grown into what you would really want a boutique fitness gym to be about, the members, the family and the community that we’re building here.”

For Boesen, being aggressive in his marketing approach has helped spread the word in Tucson. This is especially important since BFT is still a relatively new concept in the States.

Boesen leaned into marketing resources provided by Xponential while at the same time hiring a social media manager to run campaigns on Instagram, Facebook and TikTok. He’s also embraced the friendly competition aspect of BFT, launching a contest at the beginning of 2024 to encourage his members to set ambitious fitness goals for the new year.

“Over 100 of our members did it,” Boesen reports. “Some have posted super aggressive goals like reducing body fat percentage, some people want to lose 30 to 40 pounds. Others have pretty aggressive squat goals or bench press goals.” 

Both Boesen and the Jagadishes have an important message for potential franchisees: owning a BFT can be highly rewarding, but you only get out what you put in. 

“I would tell other people to remember your purpose and goal. If you’re just looking for fast money, play the lottery,” Arjun says. “But I think if you put in the work, if you persevere and you’re consistent, the rewards will be there for you.” 

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