As the modern fitness age begins to take form, gyms and fitness studios are reaching out by the many to offer new modalities, benefits and methods of application. Few, if any, are going further than iFIT, the global fitness technology company. 

iFIT, Inc., with support from its commercial equipment division Freemotion Fitness, has an extensive history of making versatile digital fitness options available to a wide audience, most recently with its AI Coach and new suite of smart machines. In doing so, iFIT has solidified itself as a leading facilitator of hybrid fitness. 

Hybrid fitness is the concept of working out in different environments whether you are at home, at a gym, or on the go, integrating both in-person and digital elements. This approach allows individuals to participate in a range of activities — such as strength training, cardio, and yoga—through live classes, on-demand videos or virtual sessions. By leveraging technology for personalized fitness plans, hybrid fitness fosters community and accessibility, making it easier for people to maintain an active lifestyle.

“Hybrid fitness” is also about more than your environment, it represents the different ways you can tackle your wellbeing. iFIT intentionally goes beyond standard fitness with its content, touching on an abundance of factors like mental health, general fitness education and more. 

Addressing Mental Health

More than one in every five adults in the United States lives with some sort of mental illness, according to the Centers for Disease Control and Prevention (CDC). It would be a miss not to address the connective tissue between the body and mind. As a sector that looks to improve population health, the fitness industry has both a responsibility and an opportunity to play a vital role in this growing issue.   

As well as providing safe and supportive spaces for people to exercise, creating inclusive environments and training staff to be more aware of their members’ mental health needs, the fitness industry can also harness technology in these efforts.  

For iFIT, addressing wellbeing is top of mind. The brand works to establish a community feeling with engaging and supportive workout content. Take its Heart to Heart series for example, which takes users on a walk with iFIT trainers who share the ups and downs of their personal stories of overcoming hardship.

“iFIT’s trainers connect users at a human level with content series like Heart to Heart,” said Kelly Fuson, iFIT Senior Director of Global Marketing, Commercial. “This is something you could do in the gym, on a cardio machine at home, or outside in nature.”

Additional series that help to address wellbeing include the Anxiety: Work It Out Series with iFIT Guide Dr. Jarrod Spencer, which shares anxiety-relieving advice during virtual walks through the Caribbean and the Climbing to the Top Series with iFIT Trainer George Hincapie, which takes you to the peak of the legendary Haleakalā Volcano and includes stories of mental resilience. 

Wellness IQ

The concept of a Wellness IQ has come up more recently as a way to measure how savvy an athlete may be at understanding their own fitness and wellbeing and how to improve it. It acknowledges that we are all on a unique journey and discovering what works for each individual and how to go about doing it properly, whether it be stretching, strength, or cardio.

iFIT offers users a very inclusive experience, no matter their level of fitness. For those who might be intimidated at first in gym environments – and would perhaps prefer a more remote setting in which to take the first steps of their fitness journey – iFIT provides beginner-friendly and convenient workout options that can help individuals make the most of their gym memberships over time as they gain more knowledge and confidence. 

“The beauty of iFIT is that it allows people who might be new to fitness or just starting their journey to accomplish a specific goal become more confident with different types of workouts and techniques at their own pace and in any setting they feel comfortable in,” said Fuson. “The ultimate goal is to serve an athlete at each step of their journey, one that hopefully has them maximizing their gym, studio, or even corporate fitness center through content that comes to life on our Freemotion cardio machines or through strength training with our GENESIS cable machines.”

iFIT’s open and versatile form of educational content combined with its high-quality machines paves the way to an evolved, more fitness-literate world. 

“A goal of ours is to either be a gateway to hiring a personal trainer, or help augment an existing personal training plan by filling in the gaps in between sessions, and over time increase an athlete’s Wellness IQ,” Fuson added. 

Hybrid Fitness Appeals to All

Consistent gym goers, moderate fitness enjoyers, those who like to experiment with new modalities or just casual consumers all stand to benefit from iFIT’s Hybridization, as the brand offers features catering to all consumer identities. 

Today, however, those who lead a balanced lifestyle between physical, nutritional and mental wellbeing and those who continually evaluate new fitness programs, products and services are experiencing the most growth year-over-year, according to iFIT.

The needs and wants of modern fitness consumers are changing. An increasing number now look to improve their overall health and wellbeing – including mental health – rather than to purely build muscle. With its inclusive approach and huge variety of options that cater to people of all ages and backgrounds, iFIT offers the perfect hybrid solution to fitness operators – no matter who their members are. 

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League. The long-term collaboration designates Reebok as the official apparel and footwear sponsor for DeChambeau and his team. This partnership marks Reebok’s re-entry into the Performance Golf category, with plans to launch new products and initiatives.

Starting in March 2025, Reebok will introduce DeChambeau as the face of its Golf apparel and footwear line, including the debut of Nano Golf, a new on-course performance shoe. The Crushers GC team, which includes Paul Casey, Charles Howell III, and Anirban Lahiri, will compete in head-to-toe Reebok gear. Fans can also purchase official team kits, featuring polos, outerwear, pants, shorts and golf shoes, on Reebok’s website and at LIV Golf events.

Bryson DeChambeau, a two-time major champion spoke about the partnership. “Reebok aligns perfectly with our vision for the future of golf,” said DeChambeau. “We’re eager to push the sport to new heights and broaden its appeal to a global audience.” DeChambeau has achieved 13 professional wins, including two individual titles in the 2023 LIV Golf League season, and had a record-breaking 58 in the final round at The Greenbrier.

Reebok and DeChambeau also plan to launch digital campaigns and community activations to make golf more accessible. These initiatives will include affordably priced products and outreach programs to support individuals with limited access to the sport. DeChambeau’s curated collection, “Bryson’s Picks,” featuring his favorite training gear, will be available ahead of the official golf line launch.

Todd Krinsky, Reebok’s CEO, highlighted the brand’s goal to move beyond traditional golf norms. “Bryson has brought fresh energy to the game, and we’re thrilled to work together to reintroduce Reebok Golf with a contemporary perspective,” Krinsky said.

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A gym floor packed with treadmills, benches and bikes is not what it used to be. Although it was once a sight to behold for fitness enthusiasts, it’s now a stressor in the eyes of many, according to Aktiv Solutions, a leading commercial and home gym design company. 

“For many years, gyms have been dominated by rows of treadmills, ellipticals, and single purpose weight-stack machines,” said Bryan Green, Founder and CEO of Aktiv Solutions. “Today, exercisers are increasingly seeking open spaces to move and train with variation.”

With modalities that require a freer gym layout gaining popularity, the call for open space, even at the expense of machine availability, has never been louder. Aktiv Solutions is eager to answer that call. 

The shift from traditional equipment-centric models to a more holistic, movement-based approach reflects a broader understanding of fitness as not just a way to achieve aesthetic goals, but as a way to enhance overall physical functionality.

What’s driving us right now?

Functional fitness has gained traction, emphasizing exercises that improve the body’s ability to perform daily activities, while high-intensity interval training (HIIT) offers efficient, effective workouts. Sports-specific training is also becoming increasingly popular, with programs tailored to meet the custom needs of both athletes and recreational participants. Recovery has also come to the forefront, with fitness facilities integrating dedicated spaces and services for stretching, relaxation and rehabilitation.

This movement-based philosophy not only enhances performance but also supports a sustainable, enjoyable approach to fitness, empowering individuals to lead healthier and more active lives. Gyms that accomplish this are gyms of the future.

The Rise of Movement-Based Training

For many years, gyms floors were littered by rows of treadmills, ellipticals and single-purpose weight-stack machines. Today, however, exercisers are increasingly seeking open spaces to move and train with greater variation, and with a lot of “toys” in the toy box, such as balls, bars, bands and much more. This shift is fueled by a desire for functional workouts that mimic real-life movements, preparing individuals for both daily activities and athletic pursuits.

“The fitness industry continues to experience a transformative shift, moving away from traditional, isolated equipment towards more dynamic and functional training experiences. This evolution is driven by a growing desire for workouts that prepare us for real-life movements and empower individuals to achieve their fitness goals in a more engaging and effective way.” says Green.  

Perhaps the fastest-growing category among a wider spectrum of the population is sports-specific training. This tailored approach meets the unique needs of athletes and individuals participating in specific activities, from pickleball conditioning to youth sports specialization. Sports-specific training tailors movement to a particular sport’s demands, boosting performance and reducing injury risk. It focuses on relevant skills, movements and physical attributes, improving overall efficiency.

Many fitness facilities now offer specialized programs to meet these needs, helping individuals train effectively and achieve their goals, and more personal trainers than ever are finding sports-specific niches they can build a career around, whether its basketball training that emphasizes quick lateral movements and vertical jumps, or a focus on agility and kicking techniques for soccer.

“The rise of sports-specific training is a testament to the growing demand for personalized fitness experiences,” says Green. “Aktiv supports facilities in the creation of a myriad of specialized training environments that cater to the unique needs of athletes and individuals seeking to excel in their chosen sports. Facilities that provide engaging solutions and expert guidance tend to deliver exceptional results-driven experiences.”

The Role of Digital Guidance

Digital guidance has become an essential aspect of modern health clubs. Integrating technology into workout spaces helps members maintain proper form while providing motivation and inspiration. By offering personalized workout plans, progress tracking and engaging content, facilities are creating a more immersive and enjoyable experience for their members.

To accommodate this shift towards movement-based training, gyms are now investing in innovative equipment that facilitates open-space workouts and smarter storage solutions, with a keen focus on strength training. Functional training bays and free-weight areas provide versatile platforms for a variety of exercises from bodyweight movements to kettlebell swings, and plyometrics, and are an ideal application for digital guidance. .

“The fitness industry is clearly undergoing a digital transformation, and our AktivTV platform makes content integration a snap for facilities of all types” says Mike Kelly, Vice President of Global Sales for Aktiv.

“Facilities need plug and play tools to create and deploy engaging content to inspire members to reach their full potential. By providing zone specific scheduling, multi-screen deployments, and white label content, AktivTV helps facilities deliver exceptional value and drive member satisfaction,” says Kelly.

The Growing Importance of Recovery

Recovery plays a vital role in overall fitness and well-being, and people are finally understanding that rest supports effort in a key way. This change acknowledges that effective fitness regimens aren’t just about intense workouts, but also about allowing the body to repair and strengthen itself between sessions.

Many gyms are now incorporating dedicated recovery zones, equipped with tools and spaces designed to facilitate proper post-workout care. These areas may include:

• Stretching stations with guided routines
•  Foam rolling and myofascial release equipment
• Vibration training equipment
•  Hydrotherapy options like hot and cold plunge pools
•  Meditation and mindfulness spaces for mental recovery

Recovery-focused classes and workshops are also becoming more common, teaching members about the importance of rest, proper nutrition and stress management.

“With the increased demand for intensified training modalities, it’s more important than ever for exercise facilities to prioritize space and amenity for exercise recovery,” says Kelly. “By incorporating dedicated recovery zones and specialized programming where applicable, facilities can help members optimize their training results by reducing the risk of injury, and enhance the overall well-being for their members.”

Changing Expectations

As the fitness industry continues its shift towards movement-based training, digital integration, innovative equipment and recovery, gyms that can adapt to these changing preferences are more likely to succeed. By embracing emerging trends—such as interactive fitness technology, data-driven insights and diverse training modalities—health clubs can create more engaging and effective experiences and “zones.”

This emphasizes the importance of creating spaces that support a lifelong commitment to wellness. Facilities and practitioners at the forefront of these changes will play a crucial role in shaping the future of fitness, ensuring that it remains relevant, inclusive and accessible to all individuals, regardless of their backgrounds or fitness levels. Aktiv Solutions is at the forefront, providing innovative equipment, digital solutions and facility design expertise helping operators adapt to these dynamic trends.

The most successful fitness facilities will be those that can seamlessly blend movement-based training, cutting-edge technology, and a focus on holistic well-being. The gym of tomorrow is not just a place to work out, but a comprehensive wellness destination that empowers individuals to lead healthier, more active lives.

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Sunny Health & Fitness has expanded into strength training equipment with its new Sunny Strength Line. The company, known for cardio equipment manufacturing over the past 20 years, introduced a collection including racks, benches, smith machines, free weights, dumbbells, and bars.

The launch marks the company’s evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider. The new strength line integrates with the SunnyFit app, offering workout plans, fitness tracking, and progress monitoring capabilities.

The launch of the Sunny Strength Line comes at a time when strength training is surging in popularity across diverse demographics. Approximately 30.2% of U.S. adults meet the exercise recommendations of engaging in two or more strength-training sessions per week, while 57.8% report not participating in strength training at all. The American College of Sports Medicine’s (ACSM) annual survey ranked traditional strength training as the 5th top fitness trend for 2025, indicating a resurgence in its popularity.

Regular strength training is associated with numerous health benefits, including increased muscle mass, improved bone density, enhanced joint health, and a reduced risk of chronic diseases. Of note, there is a growing interest in strength training among women, challenging traditional stereotypes and recognizing its benefits for overall health and fitness.

The Sunny Strength line features coordinated color schemes designed for home gym environments. The collection aims to serve both beginner and advanced users through its range of strength training products.

The company’s digital integration through the SunnyFit app provides personalized workout plans and tracking features. Sunny Health & Fitness continues to serve both home and commercial gym markets while expanding into the strength training sector.

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For over 40 years, Woodway has been designing and manufacturing one thing. Innovative, premium, high-performance treadmills. The company’s ethos lies in helping people to fundamentally move better. In fact, the name “Woodway” is derived from the German term “Waldweg,” meaning “way of the woods,” which reflects a desire to replicate the natural feeling of running on a forest path.

To that end, their treadmills feature unique slat-belt technology, which provides a smoother running experience, a longer lifespan, and lower maintenance requirements than traditional belt treadmills, making them a sought-after asset among professional sports teams, rehabilitation centers, research labs and clubs and gyms globally.

A little over year ago, Woodway launched a distribution and sales partnership with CLMBR, to take their vertical climbing machines to the commercial market.

Athletech tapped into Woodway’s Director of Sales and Marketing, Eric Weber, to find out more regarding the impetus behind the partnership, the product’s relevance in today’s market, and how its translating to clubs and gyms globally.

Leveraging a Partnership to Maximize Market Impact

Understanding the value of complementing their treadmill product line, Woodway has engaged in a handful of partnerships like this before, being particularly selective to only choose brands and products that align with their mission while adding significant value to their customers and the marketplace.

Weber explains, “As a company based on better movement, every product we back needs to fall into that standard while bringing unique solutions in technology and/or modality.”

He goes on to highlight how CLMBR achieves this.

CLMBR essentially trains a movement pattern that we see great benefit in,” he says. “It is a natural contralateral movement that is fundamental and goes all the way back to crawling. This supports good form from a development standpoint and a training standpoint. – Eric Weber, Woodway’s Director of Sales and Marketing

Also, unlike traditional “mono-pole” climbers, CLMBR’s patented “open-frame” design allows for better ergonomics, comfort and flexibility for various body types by providing improved foot and knee positioning. The touchscreen display is positioned further from the user for a more comfortable viewing experience, especially during group classes. CLMBR makes it easy to integrate vertical climbing into any space.

Next is its use of technology. The product offers a full digital library of pre-programmed self-guided exercises and workouts that cover all fitness levels, as well as a simplified touchscreen option to begin a non-guided workout.  

“This fully aligns with how we integrate tech into our treadmills,” Weber explains. “We support usage from a minimalist/functional standpoint all the way through a totally immersive experience – it’s all dependent on user preference and how and where the equipment is being used in the gym.”

He adds, “I will say that while I typically prefer to get on a machine and control my own training routine, the library of workouts opened up a lot of ideas for me in terms of how the CLMBR can be used to support different training needs and modalities.”

This brings us to the next point …versatility in modalities.

Credit; CLMBR

Strength Meets Cardio – a Dual-Purpose Game Changer

A unique aspect of the CLMBR is its ability to facilitate both cardio and strength training, which gives it an edge given today’s fitness climate.

“It’s well known that strength training is in great demand – from fitness enthusiasts to elite athletes, it’s a significant component of performance and fitness,” says Weber. “The CLMBR supports both – from glute and hamstring development to the cardio aspect, this product can play in both arenas and provide a really efficient total-body workout, making it highly desirable and relevant.”

The CLMBR also allows for a full range of resistance options, offering a lot of flex in usage.

“This ever-changing experience also helps ensure that users don’t hit plateaus or get bored,” he added.

Efficiency is another major advantage. Users don’t need to spend lengthy periods of time to get results.

“It’s a great piece of equipment to choose for days when you need a great workout but don’t have much time,” Weber says. “This machine allows users to maximize their time and not get shorted on outcomes.”

From Turf to Group Classes: The Multi-Functional Appeal of CLMBR

Another notable aspect of the CLMBR is its versatility across different areas of the gym floor.

“The CLMBR holds relevance in various gym settings,” Weber says. “It integrates seamlessly into small-group circuit training, works effectively on the turf for functional workouts, and, thanks to its compact size and wheels, can be easily moved out of the way when not in use.”

Weber also emphasizes the value of its small footprint, particularly in cardio areas.

“As gyms continue to prioritize more open spaces for dynamic functional training, small group sessions, and community-building, CLMBR fits perfectly because it takes up minimal space,” he notes.

Additionally, some clubs are repurposing underutilized areas by incorporating the CLMBR.

“We have a Crunch location that added CLMBRs to a group fitness room and developed a class centered around them,” Weber explains. “The response has been outstanding, with significant success in enhancing member engagement and creating upsell opportunities by offering something new, fresh, and distinctive in their fitness offerings.”

Credit: CLMBR

The CLMBR & The Gym of the Future

When envisioning the gym of the future, Weber believes the CLMBR will become increasingly essential.

“I see this being a standard piece of equipment in gyms, with several on the cardio floor, a few in the functional training area, and perhaps even used for group fitness classes, as Crunch is already doing,” he explains. “As more people realize how efficient it is — whether providing a high-intensity 30-minute workout or integrated into a more diverse exercise routine — it will only grow in demand.”

The CLMBR also offers significant value for gym operators in terms of cost and practicality. “It meets the diverse needs of modern gym operators, delivering on functionality, aesthetics, durability, and cost-efficiency, while positioning itself as a forward-thinking solution for the evolving fitness landscape,” he says.

For Woodway, the partnership with CLMBR allows the company to diversify its offerings while upholding its status as a premium supplier trusted by elite fitness facilities worldwide. For CLMBR, the collaboration successfully integrates their product into the commercial space as a valuable addition, enhancing their position in the market.

“The CLMBR delivers on all fronts—for us, for facilities, and for the end user,” says Weber. “It emphasizes proper mechanics and movement, serves both cardio and strength functions, and enhances any facility’s offering.

Ultimately, this partnership ushers in a new era for gyms, bringing heightened versatility, efficiency, and superior quality—a significant step forward for the entire fitness industry.

This article originally ran in ATN’s Gym of the Future 2024 report. Read more about how leading fitness and wellness brands are preparing for the future and download the free report today.

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Connected fitness leader iFIT has teamed with Flex to offer Health Savings Accounts (HSA) and Flexible Savings Account (FSA) payment options for its fitness products so that consumers can direct their funds on equipment such as NordicTrack and ProForm. 

“We’re excited to partner with Flex to empower our customers to invest in their fitness journey while leveraging their HSA/FSA benefits, further enhancing our mission to provide the most personalized and advanced fitness experiences,” iFIT chief sales officer Michael Maas said.

The HSA/FSA solutions provider also announced a collaboration with Tempo and counts Centr, Forme and Echelon among its clients.

“This partnership with iFIT demonstrates the power of HSA/FSA payment options to unlock new opportunities for growth,” Flex co-founder and CEO Sam O’Keefe said. “We’re proud to help iFIT continue leading the connected fitness space while expanding access to health and wellness for their customers.”

Check out Athletech New’s list of ten FSA & HSA-eligible products to buy before the year ends.

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As fitness facilities increasingly focus on overall well-being, designing gyms and studios with mental health in mind is becoming a popular option. 

In 2024, 43% of U.S. adults reported feeling more anxious than the previous year, a significant increase from 37% in 2023 and 32% in 2022 (American Psychiatric Association). The primary sources of anxiety include current events, economic concerns and safety issues, highlighting the increasing importance of mental health support across different settings, including fitness spaces where wellness is a growing focus (National Institute of Mental Health). 

This data reinforces the value of gyms creating environments that prioritize mental wellness through design and recovery services, meeting the needs of an anxious population seeking holistic health solutions. Creating a calming, wellness-centric environment can help reduce stress and promote emotional well-being, alongside physical fitness. 

The following strategies represent a small sampling of the approaches being implemented:

1. Mindful Design Elements

Gyms are incorporating softer lighting, natural materials, and plant-filled spaces to create environments that support relaxation and mindfulness (Virtuagym, Mindbody). 

According to wellness industry insights, meditation and mindfulness spaces in gyms are becoming essential as people seek a balanced approach to fitness. Classes like yoga, tai chi, and meditation are now integrated into gym offerings, making mental well-being a priority for members (Core Health & Fitness). 

Color psychology is also playing an increasingly important role in gym design, where specific hues are chosen to create tailored environments. Calming shades like soft blues, greens and earth tones are often used in recovery and meditation areas because they promote a sense of tranquility and help gym-goers unwind. These colors are associated with feelings of balance and renewal, making them ideal for relaxation space (Advantage Sport & Fitness) (Cole Don Media).

In contrast, high-energy areas frequently feature vibrant shades like reds and oranges, which are known for their stimulating and energizing effects. These colors boost motivation and help gym users stay engaged during intense workouts.

Acoustic design is equally important. Sound-absorbing materials and white noise systems create quiet zones amidst the otherwise busy and noisy gym environment. These elements, alongside thoughtful color choices, aim to offer a more holistic and mentally restorative experience (Iron House Design)

2. Recovery & Regeneration Zones

Gyms are dedicating more space to recovery areas, recognizing that mental recovery is as crucial as physical recovery. Features such as nap pods, infrared saunas, and cryotherapy are becoming popular. These tools help reduce anxiety and stress while promoting better sleep and cognitive function (Virtuagym, Silver Oak Health).

In addition to high-tech tools like nap pods and cryotherapy, many recovery zones now feature dedicated spaces for mindfulness practices, such as meditation or breathing exercises. The integration of technology such as guided meditation apps or biofeedback devices is also becoming popular, helping gym-goers better manage stress and improve their mental well-being. Recovery areas are designed not only for physical muscle repair but also for mental rejuvenation, further integrating wellness into the fitness experience.

3. Digital Mental Health Platforms

Digital platforms and mental health apps are also playing a role in mental wellness by offering guided meditation sessions, mindfulness practices and even AI-driven therapy tools (Silver Oak Health). Many gyms are now integrating these digital solutions, allowing members to engage with mental fitness content both inside and outside the gym.

Many fitness facilities are also integrating personalized digital platforms that offer tailored mental wellness programs, including mood tracking, stress assessments and individualized meditation recommendations. These platforms often include social features, allowing users to connect with others for shared support.

By integrating mental health into gym design, recovery services, and digital wellness tools, fitness facilities can deliver a comprehensive, well-rounded approach to health. This holistic strategy not only supports physical fitness but also caters to the growing demand for mental wellness, making these spaces more appealing to today’s health-conscious consumers.

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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To thrive in today’s competitive fitness industry, facilities must go beyond offering traditional equipment. Modern gym-goers demand more than just tools to build strength — they seek dynamic, versatile and interactive solutions that cater to their diverse fitness goals and foster long-term engagement. Meeting these demands requires innovative systems that not only provide an adaptable and engaging training experience but also maximize space.

Enter PWR Play.

PWR Play, the latest offering from Life Fitness, combines strength and functional training in one sleek and adaptable system. Designed for both individual and group sessions, it supports a variety of workout modalities, from traditional cable-based exercises to bodyweight movements. With its modular design and space-efficient footprint, PWR Play is setting a new benchmark for how facilities can create dynamic and personalized fitness spaces.

“Today’s landscape prioritizes flexibility, efficiency, and customization, seeking equipment that enables both traditional strength training and functional movements,” said Josh Johanson, Product Marketing Manager at Life Fitness. “PWR Play responds to these needs by combining compact, space-efficient design with high functionality, ensuring it fits seamlessly into modern gyms and studios where maximizing floor space is critical.”

The system also brings an engaging aspect to inspire motivation and foster member dedication and retention. “PWR Play has a sense of ‘fun’ that increases motivation and commitment to fitness goals,” says Susane Pata, Life Fitness Academy Master Trainer and Territory Sales Rep. “Research has shown that when people enjoy an activity, they are more likely to return to it, so it truly can help create commitment.”

A Solution Built for Adaptability

Versatility is a defining feature of PWR Play, making it a valuable addition to facilities aimed at appealing to a broad audience. For Johanson, the modularity of PWR Play is what sets it apart from other functional training systems on the market.

“The ability to custom configure the system with over 16 stations lets facilities tailor the product to their users’ needs, ” he says. “This custom configurability meets the unique demographics and needs for gyms, creating a more personalized experience and boosting member satisfaction and retention.”

The system’s flexibility extends beyond physical design. Facilities can monetize PWR as part of a small group training package and leverage it as a membership value-add for acquisition and retention.

Pata explains, “I am currently working with a facility looking to incorporate PWR Play to do just this – fulfill paid programming goals via attractive program offerings.”

And when it comes to designing group training programs Pata says the possibilities are endless. “It’s a fitness pro’s programming paradise. Strong, creative programming that offers variety, relevance to goals, and fun —  hence, the word ‘play’ in PWR Play —  results in long-term involvement and feeds into the bottom line.”

Efficiency in Compact Spaces

Space constraints are another challenge that PWR Play solves with its modular and space-efficient design.

“I can say from experience that trying to fit equipment into NYC facilities is like a game of Tetris,” says Pata. “The versatility of the PWR Play offers an advantage because of how configurable it is. If one side of the facility is restricted for space, there are options to keep users closer to the machine.”

Johanson echoes this, saying, “The product’s design allows gyms to adapt the equipment to their space without sacrificing functionality. This makes it possible for facilities to meet the needs of a diverse range of users while optimizing their ROI.”

Beyond space, the system’s thoughtful design supports operational goals. The storage options and add-ons available with PWR Play ensure that facilities remain organized and clutter-free.

As fitness trends shift toward dynamic, multi-use training environments, PWR Play stands out as a solution to facilitate all types of exercises.

“Functional training encompasses primal movements —  pushing, pulling, climbing, hinging, rotating, squatting,” explains Pata. “The PWR Play offers a multitude of opportunities to train these movements. Whether it’s stabilization endurance for beginners or power training for athletes, it fits the bill for all levels.”

Johanson points to another product differentiator —  Life Fitness’ patented Cable Motion Technology.

“We take pride in offering incredibly smooth, multi-directional resistance on products like PWR Play,” he says.

The technology supports natural and unrestricted movements, allowing users to engage multiple muscle groups simultaneously and perform exercises that mimic real-world movements or athletic activities. “This in itself continues to be a game-changer,” adds Johanson.

Looking ahead, both Pata and Johanson see innovations like PWR Play as pivotal to the broader fitness equipment industry.

“This unique piece has a place in both strength and functional training settings,” says Pata. “Its versatility accommodates endless fitness programming and trends.”

Johanson adds, “It’s not just about adapting to current trends but leading the way in creating dynamic, engaging spaces that cater to the diverse needs of today’s fitness enthusiasts.”

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Soccer pro Cristiano Ronaldo is rounding out 2024 with a new venture, AVA, a recovery technology brand featuring recovery boots, massage guns and light, heat and cold therapy devices.

Ronaldo announced the launch of AVA—a shortened moniker for Advanced Recovery for Athletes—on social media, sharing that he’s poured his athletic experience into the recovery tech brand to help others improve their recovery game and increase their performance.

It’s Ronaldo’s latest move in the fitness and wellness industry, having partnered with Avanutri to bring AVA to the forefront of the booming recovery space and compete with the likes of Hyperice and Therabody.

The Al-Nassr Football Club player recently made an undisclosed yet sizable investment in personalized supplement maker Bioniq, upping its valuation to $82 million. Earlier this year, Ronaldo also launched Erakulis, a wellness app, and signed with human performance wearable brand Whoop as an investor and brand ambassador.

The Portugal-based AVA also sells an AquaBag Ball and AquaBag Cylinder as home-based fitness gear.

Recovery technology has become more than a trend, with even everyday fitness enthusiasts engaging in post-workout treatments as part of their holistic health and fitness regimen.

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Interactive Strength Inc., makers of leading fitness equipment under Clmbr and digital fitness platform Forme, has secured exclusive distribution in Metropolitan France and French Regions with French training and equipment brand Planet Fitness SAS.

The three-year agreement sees a minimum commitment of 162 Clmbr units, which is projected to generate more than $500,000 in revenue — and comes amid European gyms experiencing record revenues and membership growth.

Interactive Strength had completed its acquisition of the vertical climber brand in February,

In a letter to shareholders, Interactive Strength noted that December has been a strong month for the company, citing its letter of intent to complete a potential acquisition of a profitable equipment business with more than $40 million in revenue. 

As for the multi-year deal with Planet Fitness SAS, Interactive Strength says the agreement advances its international expansion strategy and gives it leverage in France and Germany, two of the largest fitness markets.

“Planet Fitness SAS is an outstanding partner for us, and we’re very excited to work with them over the next few years,” the letter stated, adding that the group, founded in 1996 by former Olympic wrestler Christophe Andanson, now serves over 1,000 different European clubs with training services and equipment. 

The post Clmbr Secures Multi-Year, $500K+ Deal in France appeared first on Athletech News.

The Amenity Collective, a provider of facilities management services across the aquatics, fitness and recreation industries, has acquired Advantage Sport & Fitness (ASF), a top distributor of fitness equipment for brands including Precor, Peloton, Escape Fitness and Power Lift, the sides announced.

With the deal, Advantage Sport & Fitness will become part of LIVunLtd, an Amenity Collective entity that provides facility management, fitness equipment, programming and consulting services. LIVunLtd now becomes North America’s largest distributor and servicer of fitness equipment, according to the Amenity Collective. 

“We’re thrilled to partner with such a talented, high-performance team of great people and business professionals,” Amenity Collective CEO Brian Sheehan said of the acquisition. “Now, as North America’s largest fitness distributor, we’re eager to combine our resources and decades of experience to create added value for stakeholders, additional opportunities for our team members, and continue delivering the exceptional service our clients rely on.”

Financial terms of the deal weren’t disclosed.

Founded in 1987, the Ithaca, New York-based Advantage Sport & Fitness serves as the exclusive distributor of Precor equipment on the East Coast of the United States, and also represents brands including Peloton, Escape Fitness and Power Lift. ASF also provides facility design and equipment selection services.

Last month, ASF expanded into the New England region, giving it a presence in states stretching from Maine to Florida. The brand serves clients in sectors including multi-family housing, high school and college athletic facilities, hospitality fitness centers, country clubs, and personal training/boutique fitness studios. 

“Our vision has always been to build an enduring, great company, and this partnership with The Amenity Collective and LIVunLtd ensures that vision continues to be our reality,” ASF president, founder and co-owner John Murray said of the deal. “After nearly 40 years of hard work and dedication, this milestone represents not just our growth, but the remarkable contributions of those who have been part of our journey.” 

“Alongside my partners, John Pfuntner and John Marcotte, we are proud to remain actively engaged, guiding our clients and team members through this exciting new chapter while upholding the service excellence that has always defined Advantage Sport & Fitness,” Murray added. 

The post Precor Distributor Advantage Sport & Fitness Gets Acquired  appeared first on Athletech News.

A new year ushers in a familiar sight – fitness facilities buzzing with new and returning members eager to kickstart their resolutions. January, often dubbed “fitness season,” presents a golden opportunity for owners and operators to not only handle the influx of traffic but also stand out from the competition and foster lasting member loyalty.

By asking the right questions and preparing strategically, gym operators can optimize their spaces, create an efficient and enhanced experience, and ensure new members stick around well beyond the seasonal rush.

But where to begin? Decisions involving layout and space maximization often come with tough challenges. Rushed, poorly considered choices can lead to long-term inefficiencies and missed opportunities.

REP Fitness, known for its multi-functional equipment and innovative storage solutions, offers gym operators tools and equipment that tackle these challenges head-on.

Turning Chaos into Opportunity: Avoiding Common Pitfalls to Maximize Outcomes

To better understand these hurdles gym operators face and the strategies to overcome them, Athletech News spoke with Business Development Representative Annie Brunner, who shares her insights on common pitfalls and practical solutions.

1: Misjudging Equipment’s Impact on Square Footage and Operational Capacity

Brunner says one common oversight is underestimating how much space certain equipment requires, which can disrupt the flow and functionality of a facility.

“Single-use items like battle ropes or sleds can consume over 200 square feet, limiting functional space for group workouts,” she explains.

A great solution is to look for multi-functional systems, such as REP’s Hyperion Series – designed to maximize efficiency. These systems allow athletes to complete an entire routine within a single footprint, freeing up valuable square footage.

2: Investing in Single-Use Equipment

Traditional, stand-alone equipment like cable machines and full dumbbell sets often monopolize space without proportional returns in functionality.

Focusing on innovative equipment that takes this into account is a smart choice.

“The PR-5000 with the Athena Cable Attachment integrates cable functionality into a squat rack, doubling usable floor space while maintaining versatility,” Brunner says. Adjustable dumbbells, like the REP x PÉPIN Fast Series, further optimize layouts by replacing bulky dumbbell sets, freeing up as much as 50 square feet. Operators can then either increase client capacity or reduce studio size, lowering overhead costs.”

3: Over-Indexing on Cardio vs. Strength

With a rising emphasis on the long-term benefits of strength training, facilities that lean heavily on cardio equipment may end up with members seeking alternative solutions.

“Facilities that are overly reliant on cardio equipment risk alienating this growing demographic,” notes Brunner. “REP’s strength-focused setups, including racks and adjustable systems, cater to shifting member preferences, providing versatile options for evolving fitness goals.”

4: Overcrowding the Gym Floor

Overloaded gym floors filled with single-purpose machines can create inefficiencies, long wait times, and a cramped experience for members.

“With versatile stations like those in the Hyperion Series, members can perform varied workouts simultaneously,” says Brunner. “This not only speeds up workout times but also creates a more pleasant experience for everyone.”

5: Inefficient Storage and Clutter

Cluttered gym floors not only disrupt the member experience but also pose safety risks. Improperly stored equipment can cause accidents and make spaces feel disorganized.

REP’s Modular Storage System (MSS) helps operators reclaim floor space by securely storing equipment like dumbbells, kettlebells and medicine balls on wall-mounted units.

“A modular storage system enables operators to store more equipment while freeing up valuable floor space,” Brunner explains. “This approach supports increased client capacity, making every square foot count.”

A Real-World Example: F45’s Smart Space Solutions

F45 studios have long been known for their smart use of space, which is essential in their compact, functional fitness environments. REP Fitness worked with F45 to replace bulky machines with versatile equipment and incorporate modular storage solutions

The result? A space that accommodates more members, delivers better workouts and feels open and welcoming.

“By changing out their pull-up station with REP’s Athena Rack Systems, F45 expanded their exercise offerings by over 600 options without increasing the equipment footprint,” explains Brunner. “This exercise variety also improves member engagement, retention and satisfaction, proving that smart equipment choices directly impact business metrics.”

Checklist for Success

Brunner recommends conducting a simple space audit to prepare for the New Year. Here’s a quick checklist:

1. Evaluate Traffic Expectations: Identify how many members the space needs to accommodate per hour.
2. Optimize Square Footage: Replace single-purpose machines with versatile, space-saving options.
3. Balance Strength and Cardio: Adjust layouts to accommodate the growing demand for strength training.
4. Declutter: Use wall-mounted storage to keep equipment off the floor and maximize usable space.

As fitness operators prepare for the busiest season, REP Fitness provides solutions.

By investing in versatile equipment and storage systems, facilities can create spaces that not only accommodate increased traffic but also set the stage for success far into the future.

The post New Year, New Spaces: Maximizing Gym Efficiency with REP Fitness appeared first on Athletech News.

As 2024 winds down, Tonal isn’t taking a beat. The smart home gym leader is reaffirming its impact on the fitness and longevity industry, reminding the world of its transformative power.

With a fresh ad campaign highlighting its role in the pivot away from cardio-heavy training methods, the upcoming launch of the world’s first Tonal Training Lab in January 2025—complete with a pop-up experience for devotees to train with Tonal coaches in person—and the leadership of a new CEO, Tonal has laid the groundwork to charge into the new year with momentum.

Earlier this fall, the smart home gym company announced that its chief, Krystal Zell—a Harvard Business School grad and one of the few female CEOs in the fitness industry—would be stepping down. Her tenure, which began in April 2023, coincided with an influx of $130 million in new funding as she course-corrected Tonal following the challenges many fitness companies faced in the post-pandemic landscape and put the brand on the map for its AI-driven, hyper-personalized strength training experience.

Citing a desire to recharge and spend more time with her family, Zell has handed the reins over to Darren MacDonald. A dedicated Tonal member and a seasoned business executive, MacDonald brings over 20 years of experience in global digital strategy and business development.

Now settled in as CEO, MacDonald opened up to Athletech News to share his vision for Tonal’s future and what’s on the horizon.

Home Gym Revival

Although competition has heated up in the home-based strength training space, MacDonald is firm that Tonal is truly redefining the strength training experience in several ways, including delivering proven results through thousands of coach-led workouts, both on-demand and live, all within the comfort of home.

While in-person fitness studios and gyms may have seen a surge in activity post-pandemic, Tonal has become an anchor for many at-home fitness fans due to its interactive and intuitive nature, giving rise to home gyms.

“Our system is smart, effective and efficient, combining advanced digital weights with personalized, AI-driven coaching that intuitively adapts to each person’s fitness level,” he says. “This means you’re building strength faster and breaking through plateaus without the mental load.”

He adds that one of the defining factors of Tonal is its relentless focus on advancing strength training capabilities, with its performance team continuously researching, testing and refining the features Tonal can deliver.

“Tonal doesn’t just track your progress; it analyzes it in real-time, collecting 50 data points per second to predict the best weights and offer precise coaching cues,” MacDonald explains.

The data, science and personalization behind Tonal’s approach isn’t just marketing speak. The results its smart home gym delivers are profound, with members regularly sharing before-and-after pictures in a Tonal Facebook group. It’s not uncommon to see members proclaiming that they’re in the best shape of their lives, even well beyond their twenties.

That could explain why Tonal boasts over 90% of members remaining active after a year, according to MacDonald.

Data-driven Innovation

As data remains central to Tonal’s mission, not a bit of it goes to waste. The smart home gym company takes a granular strategy with its State of Strength report, which draws insights from over 175,000 members, analyzing their routines, goals and fitness trends.

“This data informs future features, helps us tailor workouts and guides our performance team in creating impactful programs,” MacDonald says.

The latest report, he points out, revealed that Tonal members often skip leg day despite its well-known benefits. Such insights will help Tonal design workouts that better integrate lower-body training, ensuring members achieve balanced, full-body strength.

“We believe that this data set is the largest strength database in history and it powers the innovation that we bring to the market in ways that others simply cannot,” he adds.

To that extent, MacDonald reaffirms Tonal’s laser focus on advancing its technology to support the pursuit of long-term health.

“We feel like we’ve developed far and away the best strength product in the market and believe there is so much we can do to unlock software and hardware to help our members attain the strength goals they seek,” he says.

A Hint of What’s to Come

Looking ahead, Tonal intends to expand its distribution through partnerships, roll out software that further enhances the value for its members and enter new markets.

MacDonald remains tight-lipped about the upcoming partnerships in the works, but he reveals that one on the horizon is with a highly respected organization focused on improving heart health.

“Strength training is instrumental in cardiovascular wellness, so this partnership is meaningful for our team and aligns with our data on the health benefits of strength,” he says.

Last month, Tonal partnered with Truemed, a platform co-founded by Calley Means that makes it simple to use Health Savings Account (HSA) and Flexible Spending Account (FSA) funds for health-related purchases. The collaboration gives U.S. customers the opportunity to purchase a Tonal while saving up to 30%.

The post Tonal’s New CEO Shares His Vision for Growth and Innovation appeared first on Athletech News.

According to a McKinsey report, 82% of U.S. consumers now view wellness as a top priority and are eager to take control of how they achieve it. And wellness today goes beyond traditional fitness — people are increasingly focused on science-backed strategies to enhance longevity and extend their health span. This shift highlights a growing demand for preventive medicine, advanced health technology, and innovative solutions that support healthy aging.

Among the many metrics tied to longevity, one stands out: VO2 max. Often referred to as the “gold standard” for cardiorespiratory fitness, VO2 max is more than a performance indicator – it’s a key biomarker for living longer and healthier. In fact, a low VO2 max has roughly the same cardiovascular risk as smoking, therefore, VO2 max is often referred to as the single most important measurement for healthy longevity.

The Science Behind VO2 Max & Longevity

VO2 max is a crucial metric that measures the maximum amount of oxygen your body can utilize during intense exercise, expressed in milliliters per kilogram of body weight per minute (mL/kg/min). Essentially, it represents how efficiently your heart, lungs and muscles work together during physical activity. A higher VO2 max indicates better cardiovascular fitness, meaning your heart and lungs are more efficient at delivering oxygen to your muscles. This efficiency reduces the risk of chronic diseases like heart disease, diabetes, and certain cancers, ultimately contributing to a longer, healthier lifespan.

Studies have highlighted VO2 max as a strong predictor of mortality risk, with each 1 mL/kg/min increase reducing the risk of all-cause mortality by approximately 9%. Beyond extending life expectancy, a higher VO2 max signifies the ability to perform daily activities with ease, reduced physical strain, and improved overall health.

Unfortunately, VO2 max naturally declines with age, making it increasingly important to incorporate activities that preserve and enhance it. Both high-intensity interval training (HIIT) and steady-state cardio exercises, like cycling or rowing, are proven methods to improve VO2 max. These workouts challenge your cardiovascular and muscular systems, forcing your body to adapt and become more efficient at utilizing oxygen.

But what if there was a way to accelerate these benefits in less time?

Enter the Power Plate REV: a revolutionary fitness solution designed to amplify VO2 max improvements while optimizing time and effort.

The REV is much more than a stationary bike – it’s a game-changing innovation in cardio fitness that layers whole body vibration into the cycling experience. This unique design enhances the body’s physiological response, allowing users to achieve greater VO2 max improvements in shorter workout sessions.

“The magic is delivered through the pedals,” explains bio-hacking expert Tony Molina, a highly experienced former professional cyclist and research specialist on the REV development team. Emphasizing how the REV uses patented technology to create vibration which amplifies workout intensity. “When you flip the lever, the pedals vibrate, creating a unique reflexive response that you can’t replicate on a treadmill or any other bike.”

This patented VibeShift Technology® delivers consistent, precise vibrations, intensifying muscle activation, calorie burn, and cardiovascular demand. The result? Faster gains in fitness, strength, and VO2 max.

In fact, studies have revealed that results can come in as little as eight minutes, three times per week. (Research)

The Ultimate Exercise Biohack

Adding vibration to a traditional stationary bike transforms it into an entirely new modality, dramatically enhancing its efficiency and impact. This innovative approach not only amplifies the physical effort required but also unlocks untapped potential within the body, taking cardiovascular and neuromuscular training to the next level.

As a longevity expert and Founder of AreteLifelab, Tony Molina further breaks it down, saying, “When you activate the REV’s vibration, it triggers a subconscious response in the body while amplifying your conscious physical effort. It’s brilliant —  it’s akin to surfing, where you’re leveraging the inertia from the wave behind you while you’re riding. Your brain and body work in harmony to improve oxygen uptake, lung capacity and overall endurance.”

The REV’s vibration increases the physiological demand on your cardiovascular and neuromuscular systems. This means users spend more time near their maximum oxygen uptake during interval training, which is critical for VO2 max improvement.

 “The REV unlocks biological resources you wouldn’t access otherwise,” he says.

The REV Advantage: Amplified Results in Less Time

Research highlights the REV’s unmatched ability to enhance overall fitness. Compared to traditional fitness bikes, the REV delivers:

• 43% increased calf activation
• 167% increased quadriceps activation
• 144% increased hamstring activation
• 138% increased glute activation

These gains translate to a more effective workout in a fraction of the time. As Molina puts it, “The REV combines the principles of energy, frequency, and vibration to deliver results at a cellular level. It’s not just exercise —  it’s mastery of energy and health.”

Our REV isn’t just about performance; it’s designed for accessibility and ease of use. It can be used with or without vibration, and the vibration is user-defined. As the rider works harder the vibration increases.  

The exclusive patented pedals feature intuitive adjustments, accommodating any footwear and eliminating the need for cycling-specific shoes. This streamlined experience allows for seamless transitions in the gym and effective short-interval training sessions.

“In short, Power Plate’s REV makes it easy to integrate high-impact fitness into your routine,” says Molina. “You don’t need to spend hours to see results. With just a few focused HIIT or REHIT sessions per week, you can significantly improve your cardiorespiratory fitness.”

As facilities continue to prioritize wellness and longevity, the REV stands out as a true difference-maker for delivering results to members with these goals. Not only does its innovation offer unparalleled results, but it also aligns with the growing demand for wellness products that prioritize health span and longevity.

“There’s nothing else like the REV,” says Molina. “It’s the only equipment that combines vibration with cardio to optimize VO2 max and deliver long-term health benefits. If you want to unlock the body’s full potential, the REV is the way to go.” 

For more information on Power Plate and how to incorporate it into your business go to commercial.powerplate.com.

The post How Power Plate REV® Enhances VO2 Max to Support Life Span & Health Span appeared first on Athletech News.

Fit tech leader Maxpro, maker of the connected fitness system Maxpro SmartConnect and 2021 “Shark Tank” contestant, has partnered with LG Electronics, allowing LG TV users to pair their portable Maxpro gym with their TV for real-time workout tracking with reps, progress and performance data displayed directly on the screen.

Best of all, the experience eliminates the need for smartphone casting or mirroring.

Owners of 2022 and newer LG Smart TV models in 271 countries can also access Maxpro’s workout library, which includes trainer-led programs across strength, cardio, Pilates-inspired methods, recovery and freestyle training. Maxpro says it plans to expand its library to keep workouts fresh and fitness enthusiasts engaged.

“This is really an important partnership for Maxpro that enables millions of LG Smart TV owners around the world to interact with our brand and to connect with our innovative workouts from the comfort of their homes,” Maxpro CEO Nezar Akeel said.

Chris Jo, senior vice president of platform business at LG Home Entertainment Company, noted that the partnership with Maxpro aligns with LG’s vision to deliver innovative lifestyle solutions at scale.

“This collaboration represents a step forward in the evolution of connected fitness,” Jo added.

In addition to Maxpro, LG has collaborated with boutique fitness and wellness franchisor Xponential Fitness and dance cardio brand 305 Fitness.

Home-based fitness is an area that tech leaders have embraced, morphing the TV into a one-stop fitness center.

This year, Samsung has taken a similar approach, inking a deal with functional fitness leader F45, giving its Samsung Daily+ users access to the popular workout. The electronics leader also partnered with Zumba, bringing the famed dance fitness brand to Samsung Health members.

The post From “Shark Tank” to Smart TVs: Maxpro Partners with LG appeared first on Athletech News.

As we look ahead at gyms of the future, one thing is clear: sustainability will play a central role in shaping fitness facilities and the equipment within them. As the fitness industry tries to meet the growing demands of health-conscious consumers, it is also being called on to address the environmental impacts of its operations. 

The gym of the future will not only prioritize personal well-being but will also take meaningful steps to ensure the well-being of the planet. By integrating eco-friendly technologies and practices, many fitness brands are paving the way for a more sustainable future — one where innovation meets responsibility. 

As the world grapples with the urgent challenge of climate change, the fitness industry is beginning to acknowledge its role in this global issue. Given that health and wellness are at the core of the fitness industry’s mission, it seems only natural for the industry to extend its focus to the health of the planet as well. But beyond this alignment of values, what specific actions are being taken by fitness brands to address climate change? How are they contributing to environmental sustainability while promoting personal well-being?

The Time is Now

As more fitness brands recognize the need for environmental responsibility, leaders within the industry are emphasizing the importance of aligning their business practices with eco-conscious values. 

Simone Rishede, Eleiko’s Head of Sustainability, stresses the importance of this shift saying, “It’s essential that sustainability becomes a core focus in the fitness industry, as a healthy planet supports healthy people, and vice versa.”

Precor shares a similar perspective. “The fitness industry has a responsibility to contribute to a greener future, and we’re committed to making meaningful changes in our products and processes,” said Dave Mendenall, SVP of operations and supply chain.

Ruben Mejia, Executive VP of SportsArt America, echoes these sentiments but emphasizes the need for immediate action.

“Aligning any industry with sustainability is crucial for the protection of our planet — not just for us today, but for future generations,” he says. “I’ll be the first to admit that our industry hasn’t done enough yet, but we need to start now.”

How exactly then are the three companies approaching it?

Green Solutions for a Healthier Planet

A priority focus for Eleiko is its products.

“We have a dedicated Head of Sustainability who collaborates closely with our management team and all departments,” said Rishede. “Our primary focus is on our products, as this is where we have the greatest potential to drive meaningful change. A product’s environmental impact is largely determined during the design phase, making our product strategy and development critical to our sustainability efforts.”

Having achieved a 94% landfill diversion rate by reducing packaging by 50% and transitioning to recyclable materials, Precor approaches sustainability holistically.

“By designing durable, long-lasting products, we minimize waste and reduce the need for frequent replacements,” said Mendenall “Sustainability is embedded in every stage of our process — from manufacturing to the final product.”

SportsArt not only focuses on producing eco-friendly equipment but has also integrated sustainability into the core of its infrastructure.

“At SportsArt, sustainability has been part of our founder’s values long before it became mainstream, says Mejia. “When our factory was built in 2000, he had a 7500 metric ton rainwater storage built under the factory.  And, among other things, our solar panels provide half of the electricity that our 500,000 sq. foot factory uses in a year.”

When it comes to creating innovative and eco-conscious fitness equipment, SportsArt continues to push the boundaries of sustainability.

“We introduced our energy-generating technology, ECO-POWR, in 2010 with an elliptical and two bikes,” said Mejia.

Since then, the company has expanded to 13 units, including the world’s first energy-generating treadmill, the G690.

“Our G660 treadmill, certified by the British Standard’s Institute, can become carbon neutral in under five years in a commercial gym and even carbon negative for the rest of its life,” Mejia explains.

Their ECO-POWR lineup now features a variety of equipment, including front-drive and rear-drive ellipticals, a stepper machine, two non-motorized treadmills, recumbent and upright bikes, an indoor cycle, and a rower.

Eleiko focuses on product life to avoid landfills.

“We make products that last a lifetime,” Rishede explains. “A great example is our Prestera system, a modular design that allows facilities to evolve over time without the need for full replacements. By creating adaptable systems like this, we reduce the number of products needed and minimize resource consumption, while maintaining a timeless design that prevents unnecessary replacements driven by trends.”

Precor measures its actions through EcoVadis, a global organization that provides sustainability ratings and assessments for companies.

Says Mendenall, “We’re proud to have earned EcoVadis accreditation, which recognizes our performance in key areas like environmental impact, labor practices, ethics, and sustainable procurement. This achievement reinforces our commitment to continuous improvement, as we work to reduce our carbon footprint, explore renewable energy, and enhance our EcoVadis score — all while maintaining our high standards of quality and innovation.”

Customer Expectations Drive Sustainability

Beyond staying true to their core values, these companies recognize that growing customer expectations are pushing them as well.

“Today’s younger generation cares deeply about protecting our environment,” says Mejia. “They are changing the landscape by openly telling the world that they are only going to spend their money with brands they align with. If fitness brands want to be relevant they need to start caring about sustainability.”

“Customers are increasingly focused on energy efficiency and cost savings,” said Mendenall.

We’ve seen a growing demand from customers for high-quality products and transparency about environmental and social impacts,” adds Rishede.

When envisioning the gym of the future, these industry leaders share their thoughts on how the fitness industry can make a meaningful shift toward eco-friendliness.

“Manufacturers need to focus on circular products — equipment that can be repaired, refurbished, and upgraded to extend lifecycles and reduce waste,” said Mendenall “While we’ve already integrated energy-saving technologies, the future lies in creating equipment that consumes even less electricity.”

This focus on longevity and durability is echoed by Rishede.

“By designing durable equipment that can be passed down, we can build sustainable gyms that serve both people and the environment,” she explains.

Mejia highlights the importance of taking immediate action, starting with small, practical steps.

“In the next 5-10 years, I hope that gyms take more steps to incorporate sustainability into their operations,” he says. “Gyms can switch to eco-friendly cleaning products and enable sleep modes on cardio machines. Investing in solar panels or geothermal wells can significantly reduce energy consumption. And above all, gyms need to communicate their sustainability efforts to members, ensuring their actions aren’t overlooked.”

This article original appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized wellness experiences. Download the free report.

The post Fitness Industry Takes Strides Toward Sustainability appeared first on Athletech News.

As a surging element of the health and fitness industry, the boundaries for wellness are not yet defined. Through increased popularity with the public and innovation on behalf of its providers, they’re constantly being expanded. 

But while there’s no established point at the edge of the wellness sector, it’s not without constants. One is Halotherapy Solutions’ presence at the forefront, pushing things further with groundbreaking products that blend different modalities and deliver a unique experience. 

The HaloRed, a booth that combines red light and salt therapy, and HaloCBD, a blend that combines organic CBD with pure pharmaceutical salt, represent two of the brand’s top tools in this regard. While bringing each product to market required significant time and research, their collective success thus far bolsters them as worthy investments. 

One of a Kind Products

Three years into its launch, the HaloRed already stands out as a marquee product, capitalizing on the benefits of salt therapy paired with red light. 

After conducting research with NASA, Halotherapy discovered that salt mixed with red light creates microbursts of red-light energy once refracted off the translucent salt crystals. This creates a greater red-light immersion while the red light also energizes and dries the salt to spur deeper penetration and expansion into the lungs. It’s a coefficient cycle that relays unmatched wellness benefits. 

“The HaloRed is patented,” summed up Steven Spiro, CEO of Halotherapy Solutions. “It’s the only product that synergistically combines Halotherapy or dry salt therapy and red light”

Halotherapy doesn’t just do red light differently, but also to the max. The HaloRed features four wavelengths of red light as well, unlike most medical grade red light therapy which only includes two.

The HaloCBD salt, which can be featured in the HaloRed, delivers the benefits of CBD intake such as lower anxiety, reduced inflammation, improved sleep and breathing without requiring users to consume it through smoke or a vape. Through Aerobic CannaBinoiD Therapy, Halotherapy combines the CBD with salt before dispersing it through the brand’s halogenerators or hand-held devices.

“Both HaloCBD and HaloRed required years of testing to ensure maximum efficacy,” said Spiro. “Getting patents for both required lots of back and forth with the USPTO. It took a lot of perseverance and passion to succeed.”

Word is Getting Out

The unfamiliarity of these cutting-edge products hasn’t stunted their demand either. Halotherapy lists brands such as Equinox, World Gym and Augment as customers already using the aforementioned products and expressing positive results. A few professional sports teams and “lots of” independent gyms or fitness centers round out their satisfied clientele as well. 

“As red light in general has become much more mainstream over the past 3 years, we’ve seen a huge increase in sales for our product,” said Spiro. “While we have a wide portfolio of over 10 product lines, the HaloRed has become our second most popular product after our HaloSauna, though in the fitness industry, it has become our top seller. Gyms love how it integrates with their recovery initiatives and overall improvement in their members’ respiratory stamina.”

Halotherapy Solutions also recently launched several pilot programs for additional top brands in the fitness space. Halotherapy Solutions is eager to report those are off to positive starts as well.

“They are seeing great ROIs already,” said Spiro. “We have tremendous free operational/marketing training as well as excellent marketing collateral to ensure pilot success and further location rollouts. We’re now looking to add more pilot customers as well.”

Building a Bright Future

Halotherapy Solutions understands wellness is a hot commodity right now. Or better yet, the brand understands the fact that its clients know that. 

“We totally agree that wellness is booming in the fitness industry,” said Spiro. “Gyms are realizing that they can be much more successful at attracting new members, getting higher member retention and adding more revenue per member by becoming more of a one-stop shop for wellness.”

The HaloRed has an especially high potential for increased demand given its recovery benefits. It’s a useful tool for anyone who wants to get a sweat in at the gym and then get back for another one as fast as they can. 

“Overall ‘wellness’ is an integrated and holistic contributor to performance and recovery in the gym,” Spiro said. “With additional fitness industry focus on longevity, the HaloRed is important in that regard as well.”

“Wellness in gyms is not a fad or a short-term trend — it will continue to be an integral part of gyms/fitness centers offerings who want to dominate,” he concluded.

The post Halotherapy Continues Innovative Approach to Wellness with HaloRed, HaloCBD appeared first on Athletech News.

At the tail end of a year captivated by strength training, spurring an abundance of innovative equipment launches to support the modality, Concept2®, the high-performance equipment manufacturer, is giving us our grand finale.

In late Autumn, the brand announced the launch of its StrengthErg, a concentric training machine that uses air resistance to facilitate strength training without plates, racks, or barbells. Like Concept2’s other products, the StrengthErg features adjustable flywheel technology and a performance monitoring system to present this safe and adaptable workout experience. 

“It is a different and unique take on strength training,” said Alex Dunne, a member of Concept2’s Training Team. “The StrengthErg has the ability to combine maximum effort, safety and detailed performance tracking — making it suitable for home gyms, health clubs, rehabilitation centers and elite training facilities. It is strength training reimagined.”

Although the product isn’t scheduled for an official release until early 2025, its announcement and some early testing have already generated significant buzz, mainly centered around its ability to cater to different fitness consumers and the advantages that come with its concentric nature. 

Unique, Productive, and Safe

With the StrengthErg subjecting users to concentric-only movement, the equipment enables high-end strength training while also enabling efficient recovery. 

Concentric movement lengthens muscles as they produce force, unlike eccentric movement, which lengthens muscles under tension and takes much longer to recover from. With the StrengthErg being concentric-only, it helps users to get a sweat in, and then another, faster than most exercise equipment allows. 

“Unlike traditional weightlifting equipment, you don’t need to preset the amount of weight you’ll lift,” explained Concept2’s Social Media Director Jameson Halnon. “Whether performing a chest press, seated row or leg press, the user simply performs the movement and the machine responds to their effort. By eliminating the eccentric phase, recovery times are shorter.”

The StrengthErg also allows users to push their limits without sacrificing safety. There’s no need for spotters, staff or anyone other than the user when using the StrengthErg. Doing so applies comfort for both users and operators of 24/7 facilities. 

“It’s fail-safe by design — there’s no risk of being ‘stuck’ under a weight — and it allows maximum force to be applied in every position of the movement,” said Dunne. “We developed the StrengthErg to address the demand for safe, effective, and smart strength training tools.”

Built for All

Adaptability lies at the heart of what makes the StrengthErg special. Thanks to its flywheel adjustable damper setting, users can tailor the speed and feel of their movements to their exact liking. Users simply push or pull and the machine reacts to your strength level. 

For novice users, that means there’s no need to guess how much you can lift ahead of time. New exercises establish an immediate and accurate starting point in their fitness journeys as the machine conforms to your capabilities and only resists the effort you apply. 

“This makes it a perfect fit for a wide range of users, from beginners to elite athletes,” said Halnon. “This feature also makes it ideal for rehabilitation, as users can perform movements safely without overexerting themselves.” 

By incorporating key data, such as velocity, drive length and drive speed, the StrengthErg also appeals to ambitious athletes who rely on those metrics to quantify their progress. The tracking capabilities can be used for “return to play” testing, talent identification, or simply tracking data in a complex strength training regimen. It gives anyone willing to push themselves to the max the means to do so.   

“It also supports a wide range of training modalities, from low-rep, high-force strength work to high-rep endurance sessions,” said Dunne. “This flexibility means athletes of all levels can challenge themselves effectively, whether they’re chasing strength, power, or endurance.”

The StrengthErg is amorphous, much like water. No matter what kind of athlete uses it, it bends to fit around them and their needs. 

“Absolutely,” added Halnon when asked if versatility was a focal point in the StrengthErg’s design. “Versatility was at the heart of the StrengthErg’s design — just as it is for all of our products.”

Personalization Delivered

This data also allows the StrengthErg to bring a level of personalization the modern exerciser is beginning to demand at a more consistent rate. 

With the Performance Monitor or Concept2’s free app, ErgData, connected to the StrengthErg, users can log reps, monitor their force output and analyze their work over time. The data also allows users to see trends, not only in overall strength, but from movement to movement. 

This presents users with key focus areas and creates a tailored workout experience for pursuing individual goals. The personalization not only leads to satisfied users but also helps operators with retention.

“Monitoring performance, and the motivation that comes from tracking your data over time, is at the heart of the Concept2 experience,” said Dunne. “It is not just about knowing you are getting stronger — it is about seeing tangible proof of your progress. This data-driven approach motivates users and keeps them engaged in their training journey.”

“These features, combined with the StrengthErg’s fail-safe design and ability to support maximum effort in every rep, set it apart from traditional weightlifting equipment,” Halnon concluded. 

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In collaboration with global distribution partner Woodway, CLMBR, a leading manufacturer of premium fitness equipment, is set to revolutionize hybrid exercise by expanding the “vertical climbing” modality. 

Having created a first-of-it’s-kind vertical climbing machine with a touch display screen and patented “open-frame” design that facilitates on-demand, instructor-led classes, CLMBR already has a proven record of elevating hybrid fitness. The brand, founded in 2019, initially brought vertical climbing to the masses with their at-home CLMBR and is now doing the same in the commercial fitness segment with their second generation CLMBR machine.

CLMBR has expanded their business by offering gyms their user-friendly climbing machine units that can be implemented in a variety of settings, from hotel gyms to large health clubs. While the brand will continue accommodating those more interested in independent exercise, a focus on group fitness promises to bring new enthusiasm and profit to all participating gyms. 

Behind CLMBR’s Strategy

Having already successfully implemented this strategy at its Denver flagship studio and Crunch in West Hollywood, CLMBR has a blueprint — one that’s proven effective — it can follow as it brings group climbing to the masses. Those plans include incorporating CLMBR’s smaller, 10-inch display units with more gyms or studios. These machines provide crucial workout metrics while offering an unobstructed view of the instructor, creating an immersive group climbing experience.

“CLMBR is revolutionizing the underutilized group fitness areas across gyms, transforming them into hubs of energy and engagement,” said Brett Lange, Marketing Director at CLMBR. 

“Our innovative vertical climbing workout captivates fitness enthusiasts by seamlessly combining strength training with cardio, along with excellent glute activation,” added Christa Dellebovi, Director of Fitness Programming & Operations at CLMBR 

For those who prefer a more independent workout, gyms can also opt to add vertical climbing to their cardio floors with CLMBR machines featuring the expansive 21-inch display. These larger screens grant members access to an extensive library of on-demand, instructor-led classes, along with tutorials and quick-start videos, making fitness both versatile and engaging.

“Vertical climbing not only matches but exceeds member expectations, delivering a comprehensive and effective workout that appeals to a wide range of fitness levels and preferences,” Lange said. “Thanks to its sleek design and cutting-edge technology, CLMBR ensures accessibility for all users, regardless of their fitness background.”

Design Leads to Profitability

The compact and mobile design of CLMBR’s products allows gym owners to strategically place these machines in high-value areas as well, maximizing their utility and impact. The platform’s robust, on-demand classes also encourage self-directed use, while CLMBR’s comprehensive training and education services simplify the integration of instructor-led sessions. 

Whether it’s in small group settings, dynamic bootcamp-style classes, personal and athletic training sessions or individual workouts on the cardio floor, CLMBR’s versatility and inclusivity make it a vital addition to any fitness facility. The brand reports countless clients have witnessed increased member satisfaction and engagement by incorporating CLMBR into their fitness offerings.

Woodway Partnership

By partnering with Woodway, CLMBR has extended its reach as well, making its cutting-edge technology available to gyms and fitness centers across the US. This includes CRUNCH, Gold’s Gym, Planet Fitness, Chuze, Equinox and many others. 

CLMBR reports as well that the Woodway team has seen a strong demand for CLMBR products from professional and collegiate athletic trainers with installations in several training facilities, including the Pittsburgh Penguins, Houston Astros, and the University of Tennessee. 

CLMBR has also expanded internationally with agreements in Europe, Asia and the Middle East with notable distributors such as Cranlea Human Performance LTD, MEFITPRO, Domitner GmbH, PrimaFit and Woodway’s Germany based division, Woodway GmbH. It has already seen several abroad installations, including leading operators Armah Sports Group in Saudi Arabia and RSG Group based in Berlin, Germany. 

The brand encourages all abled gym operators to elevate their fitness center’s appeal by offering members the future of cardio with CLMBR’s connected vertical climbing machines. The time is now to take the leap into the next generation of fitness and be a part of this innovative movement that’s reshaping the workout landscape.

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Aescape, the creators of the automated and on-demand robot massage, has announced a partnership with Invited, the largest owner and operator of private membership clubs in North America. Members at select Invited clubs, starting with Jupiter Country Club in Florida and The Hills in Austin, Texas, will have access to Aescape’s personalized services. Invited operates over 200 golf and country clubs, city clubs, sports clubs, and stadium clubs across 28 states, serving nearly 400,000 members.

The partnership is Aescape’s third market expansion since its commercial launch in August. The personalized massage services operate through a touchscreen interface, and users can select target areas, pressure levels, and music preferences. Users can access their preferences from different Aescape machines across various locations.

Michele Meleski, senior vice president of National Fitness and Wellness for Invited, noted, “We’re always trying to innovate and bring new member experiences to the Invited clubs. We’re excited about partnering with Aescape and offering this cutting-edge technology to our members. With Aescape, our golfers can now enjoy a new level of self-care that enhances both their relaxation and performance on the course. We hope to expand the partnership with Aescape across our club portfolio.”

Eric Litman, founder and CEO of Aescape, highlighted the importance of recovery in athletic performance. “Our work with professional athletes has shown us how important recovery is to performance, and now we’re bringing that same level of care to not only golfers but Invited Club’s extended community members,” he said.

Aescape has recently expanded its services beyond New York, launching in Miami and Nashville. The company initially introduced its Early Access Program in New York City in March and has since established a presence in various sectors, including hospitality, professional sports, corporate offices and luxury real estate.

Aescape has also launched with Pause, the wellness studio known for its infrared sauna, cryotherapy, and more, and the Ritz-Carlton Bacara in Santa Barbara.

Aescape has secured $80 million in funding from investors such as Valor Siren Ventures, Valor Equity Partners, Crosslink Capital, and AlleyCorp.

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