A New Era in Hospitality: On-Demand Wellness Spaces
Fitness Design Group and RealTime Reservations are addressing the demand from travelers and hospitality operators for private, dedicated wellness, fitness, and recovery suites
As travelers are increasingly seeking wellness and fitness while on the road or at sea, Fitness Design Group (FDG), a gym design and wellness consultancy, and RealTime Reservations, a hospitality tech company, have teamed up to introduce On-Demand Wellness Spaces.
Whether traveling for business or leisure, travelers can discover On-Demand Wellness spaces that are themed as popular modalities such as strength training, functional fitness, or recovery, offering a private wellness suite space. The concept also extends to workspaces and private membership clubs. On-Demand Wellness Spaces serve as exclusive settings tucked away from the crowd where operators can select specific amenities for each wellness-themed suite.
“Our collaboration with RealTime Reservation was born out of feedback from frequent travelers and those that prioritize keeping up with their well-being while away from home,” FDG founder Bryan Green said. “Creating access to on-demand space for exercise marks an unparalleled level of convenience and privacy for guests.”
While FDG lends its expertise to designing wellness and fitness-themed environments, RealTime Reservation allows guests and members to easily reserve clean and safe spaces, providing one-time passcodes or room key integration. Guests can add other services, such as personal trainers, skincare products or food and beverage.
“Our booking technology, combined with FDG’s innovative wellness space designs, creates a seamless and personalized experience for guests,” RealTime Reservations CEO Shawn Tarter said. “This partnership represents a significant step forward in meeting the evolving wellness demands of modern travelers.”
The Big Picture
The hospitality-wellness crossover has been a major focus in 2024, with industry experts predicting the global wellness tourism market will hit $1.4 trillion by 2027. Leading hospitality brands like Marriott are enhancing guest experiences with offerings such as yoga, pickleball, trainer-led fitness classes, and recovery treatments. Hyatt has even partnered with Peloton, rewarding its World of Hyatt loyalty members for using Peloton equipment during their stays.
This growing trend is set to intensify as competition heats up. Earlier this fall, Wellness in Travel & Tourism (WITT) debuted as the self-proclaimed “Michelin Guide for wellness travel,” enabling guests to identify properties dedicated to wellness.
