The EMS Suit Changing the Game for the ‘Fitness Disillusioned’
Katalyst is ushering in a new era in wearable fitness with its new Electro Muscle Stimulation Gen4 Suit that delivers a full-body workout in 20 minutes
Katalyst, an Electro Muscle Stimulation (EMS) fitness leader, has launched the Gen4 Suit, offering an advanced design and fit experience for users while delivering a full-body workout in just 20 minutes.
In 2022, the company raised $26 million in a Series A funding round, with supermodel Cindy Crawford among its investors.
Now available on Katalyst’s website for $2,499, and membership plans beginning at $29 per month, the Gen4 Suit touts durability with high-performance materials and natural antimicrobial properties, a more personalized and improved fit with over 400 size combinations, redesigned electrode pads and new proprietary material for faster water absorption and visual indicators.
“With hundreds of thousands of workouts completed on our platform to date, we’ve gained valuable insights into how our customers use Katalyst at home, on the road and in commercial settings,” Katalyst CEO and founder Bjoern Woltermann said. “With Gen4, we’re delivering an even more convenient, personalized and premium fitness experience.”
Through the Katalyst app, users can access hundreds of strength, power, cardio, and recovery workouts, as well as goal-specific programs tailored to their needs.
Woltermann discussed the game-changing FDA-approved EMS bodysuit and its differentiated offerings on a recent episode of Athletech News’ Unscripted podcast.
In addition to resonating with professional athletes, the wearable tech device has also become an ideal product for those on weight loss medications such as Ozempic and in danger of losing valuable muscle mass, Woltermann said.
“We want to get to people that have not had success with fitness,” he said. “But what makes the real difference with us is we can help. We have an audience that’s basically a blue ocean — it’s like 80%.”
Looking ahead, Woltermann plans to interview and share the stories of customers who have found success with Katalyst.
“Are we going to be competing in the hardcore fitness industry? Yes, but I would be the happiest person on the planet if I would only get people that have not been successful with fitness before, because those are the ones who really need it,” Woltermann said.
