Fitness Archives - Athletech News https://athletechnews.com/category/fitness/ The Homepage of the Fitness & Wellness Industry Tue, 31 Dec 2024 23:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://athletechnews.com/wp-content/uploads/2021/08/ATHLETECH-FAVICON-KNOCKOUT-LRG-48x48.png Fitness Archives - Athletech News https://athletechnews.com/category/fitness/ 32 32 177284290 Strength, Saunas & Supplements to Lead 2025, Life Time Finds https://athletechnews.com/strength-saunas-supplements-to-lead-2025-life-time-finds/ Tue, 31 Dec 2024 23:24:15 +0000 https://athletechnews.com/?p=118639 Luxury lifestyle operator Life Time has revealed key findings from its 2025 Wellness Survey, offering insights into the emerging trends that have captured the interest of fitness and wellness consumers Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a…

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Luxury lifestyle operator Life Time has revealed key findings from its 2025 Wellness Survey, offering insights into the emerging trends that have captured the interest of fitness and wellness consumers

Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a glimpse into what 2025 may hold for fitness and wellness consumers.

More than 1,350 individuals (both general consumers and Life Time members) participated in the survey, which was conducted from December 11 to December 23. 

Here are some key takeaways from Life Time’s 2025 Wellness Survey:

According to Life Time’s findings, things are off to a good start when it comes to consumer interest in health and fitness. Notably, 74.7% of respondents plan to prioritize their health in 2025—a nearly 20% increase from 2024.

an exterior image of Life Time
Credit: Life Time

Building strength emerged as a top goal for the third consecutive year, followed by improved nutrition, increased physical activity and weight loss.

Ahead of 2025, Life Time discovered that over half of respondents (69.1%) plan to increase their time spent in the sauna or try it for the first time in the new year. On the other hand, 42.4% expressed interest in using ice baths or cryotherapy, while 50% are looking to explore assisted stretching services.

Regarding GLP-1s, over half (60.8%) believe weight loss medications have the potential to improve overall health. It’s an area Life Time has invested in with the launch of Miora, which is centered on longevity, weight loss and performance protocols and offers weight loss medications.

Well over half (59.5%) of respondents reported taking a daily supplement, with protein powder, multivitamins and vitamin D being the most popular choices. Regarding new nutrition and wellness trends, nearly half (48.6%) said they prefer guidance from certified professionals.

When it comes to fitness apps, most respondents use them primarily for workouts, followed by data tracking, nutrition and meditation.

Finally, survey participants identified strength training as their preferred workout method, slightly edging out cardio-focused workouts.

“People of all ages are realizing the benefits of strength training and recovery by making it a priority in their routine,” said Danny King, Life Time’s director of recovery and performance. “At Life Time, we’re continuing to expand the size of our strength training spaces and recovery zones on our exercise floors, prioritizing equipment that fits a variety of body types and doubling down on our digital content.”

King also noted Life Time’s complimentary digital app, which makes it easy for users to discover strength training routines and coaching.

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Planet Fitness Targets New Members with Strength Equipment https://athletechnews.com/planet-fitness-targets-new-members-with-strength-equipment/ Tue, 31 Dec 2024 21:05:18 +0000 https://athletechnews.com/?p=118589 On the cusp of a new year, Planet Fitness has unveiled a limited-time offer for its U.S. gyms, reaffirming its strength training strategy Planet Fitness has committed to becoming the top fitness operator for the most dedicated gym-goers and is already delivering on its promise. The fitness giant has kicked off a limited-time offer just…

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On the cusp of a new year, Planet Fitness has unveiled a limited-time offer for its U.S. gyms, reaffirming its strength training strategy

Planet Fitness has committed to becoming the top fitness operator for the most dedicated gym-goers and is already delivering on its promise.

The fitness giant has kicked off a limited-time offer just in time for New Year’s resolutions and plans to continue adding new plate-loaded strength equipment to nearly all U.S. locations in 2025, driven by the rising interest in strength training.

The new strength-focused equipment — which includes the Magnum Supine Bench Press, Hack Squat and Seated Calf Machine — has already been added to more than 1,700 Planet Fitness clubs.

“Consumers are seeking more options for strength training as their fitness needs evolve, and Planet Fitness is a place where everyone can get strong and achieve their goals in the New Year,” Planet Fitness chief brand officer Jamie Medeiros said. “We offer a high-value fitness experience, with a wide variety of both strength and cardio equipment, ensuring everyone can work out their way.”

In addition to its equipment initiatives, new Planet Fitness CEO Colleen Keating outlined a broader marketing strategy for the fitness franchisor on a call with investors last month.

a smiling headshot of new Planet Fitness CEO Colleen Keating
Colleen Keating (Credit: Planet Fitness)

“We’re beginning the shift to communicating the high value of a Planet Fitness membership versus primarily focusing on our low price and using our marketing to demonstrate the breadth of high-quality top-tier equipment in our club,” Keating said.

Prospective Planet Fitness members can now sign up at any U.S. location through January 10 for just $1 down and $15 per month, with the flexibility to cancel at any time.

“We encourage everyone to take advantage of our limited-time membership offer and join our inspiring and supportive fitness community where everyone can grow stronger together,” Medeiros continued.

While the high-value, low-priced operator’s new join offer gets underway, Planet Fitness is gearing up to celebrate its tenth year as presenting sponsor of the Times Square New Year’s Eve celebration and is headed into 2025 with a strong start, according to analysts.

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Study Links Poor Air Quality to Slower Marathon Finish Times https://athletechnews.com/study-links-poor-air-quality-to-slower-marathon-finish-times/ Tue, 31 Dec 2024 18:59:38 +0000 https://athletechnews.com/?p=118577 New research reveals that even healthy, well-trained athletes experience performance declines due to air pollution, raising concerns about broader health impacts Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. A study published in Sports Medicine has found that…

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New research reveals that even healthy, well-trained athletes experience performance declines due to air pollution, raising concerns about broader health impacts

Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. A study published in Sports Medicine has found that fine particulate matter in the air can significantly impact race-day performance, even for the healthiest athletes.

Analyzing data from more than 2.5 million marathon finishers across nine major U.S. marathons between 2003 and 2019, researchers discovered that higher levels of fine particulate matter correlated with slower average finish times. Male runners experienced a 32-second delay per 1 µg/m³ increase in air pollution, while female runners saw a 25-second delay.

While these delays might seem minor, they are critical for runners striving for personal bests or professional records.

“Think of all the effort a professional runner like Eliud Kipchoge puts into breaking world records,” said study author Elvira Fleury, a former graduate student at Brown and current doctoral student at Harvard University. “Our results show that air pollution can’t be ignored by those aiming to optimize performance.”

The study utilized a sophisticated spatial-temporal model to measure air pollution levels at specific points along marathon routes. The findings revealed that even pollution levels below current health standards negatively impacted athletes.

Joseph Braun, professor of epidemiology at Brown, highlighted the broader implications: “This study shows air pollution affects not just the elderly or susceptible populations, but also the fittest and healthiest among us.”

The researchers suggest that regulating emissions from power generation, transportation and industry could improve overall health outcomes and athletic performance.

For endurance athletes and coaches, the study underscores the importance of factoring in environmental conditions during race planning. As marathons grow in popularity, awareness of air quality may become as crucial as proper hydration or pacing strategies.

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iFIT’s Hybrid Features Are Leading the Fitness Community into the Future https://athletechnews.com/ifit-hybrid-fitness/ Tue, 31 Dec 2024 15:30:00 +0000 https://athletechnews.com/?p=117810 iFIT is using artificial intelligence and more to help take users to new places and offer new modalities  As the modern fitness age begins to take form, gyms and fitness studios are reaching out by the many to offer new modalities, benefits and methods of application. Few, if any, are going further than iFIT, the…

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iFIT is using artificial intelligence and more to help take users to new places and offer new modalities 

As the modern fitness age begins to take form, gyms and fitness studios are reaching out by the many to offer new modalities, benefits and methods of application. Few, if any, are going further than iFIT, the global fitness technology company. 

iFIT, Inc., with support from its commercial equipment division Freemotion Fitness, has an extensive history of making versatile digital fitness options available to a wide audience, most recently with its AI Coach and new suite of smart machines. In doing so, iFIT has solidified itself as a leading facilitator of hybrid fitness. 

Hybrid fitness is the concept of working out in different environments whether you are at home, at a gym, or on the go, integrating both in-person and digital elements. This approach allows individuals to participate in a range of activities — such as strength training, cardio, and yoga—through live classes, on-demand videos or virtual sessions. By leveraging technology for personalized fitness plans, hybrid fitness fosters community and accessibility, making it easier for people to maintain an active lifestyle.

“Hybrid fitness” is also about more than your environment, it represents the different ways you can tackle your wellbeing. iFIT intentionally goes beyond standard fitness with its content, touching on an abundance of factors like mental health, general fitness education and more. 

Addressing Mental Health

More than one in every five adults in the United States lives with some sort of mental illness, according to the Centers for Disease Control and Prevention (CDC). It would be a miss not to address the connective tissue between the body and mind. As a sector that looks to improve population health, the fitness industry has both a responsibility and an opportunity to play a vital role in this growing issue.   

As well as providing safe and supportive spaces for people to exercise, creating inclusive environments and training staff to be more aware of their members’ mental health needs, the fitness industry can also harness technology in these efforts.  

For iFIT, addressing wellbeing is top of mind. The brand works to establish a community feeling with engaging and supportive workout content. Take its Heart to Heart series for example, which takes users on a walk with iFIT trainers who share the ups and downs of their personal stories of overcoming hardship.

“iFIT’s trainers connect users at a human level with content series like Heart to Heart,” said Kelly Fuson, iFIT Senior Director of Global Marketing, Commercial. “This is something you could do in the gym, on a cardio machine at home, or outside in nature.”

iFIT app displayed on two iPhones
credit: iFIT

Additional series that help to address wellbeing include the Anxiety: Work It Out Series with iFIT Guide Dr. Jarrod Spencer, which shares anxiety-relieving advice during virtual walks through the Caribbean and the Climbing to the Top Series with iFIT Trainer George Hincapie, which takes you to the peak of the legendary Haleakalā Volcano and includes stories of mental resilience. 

Wellness IQ

The concept of a Wellness IQ has come up more recently as a way to measure how savvy an athlete may be at understanding their own fitness and wellbeing and how to improve it. It acknowledges that we are all on a unique journey and discovering what works for each individual and how to go about doing it properly, whether it be stretching, strength, or cardio.

iFIT offers users a very inclusive experience, no matter their level of fitness. For those who might be intimidated at first in gym environments – and would perhaps prefer a more remote setting in which to take the first steps of their fitness journey – iFIT provides beginner-friendly and convenient workout options that can help individuals make the most of their gym memberships over time as they gain more knowledge and confidence. 

“The beauty of iFIT is that it allows people who might be new to fitness or just starting their journey to accomplish a specific goal become more confident with different types of workouts and techniques at their own pace and in any setting they feel comfortable in,” said Fuson. “The ultimate goal is to serve an athlete at each step of their journey, one that hopefully has them maximizing their gym, studio, or even corporate fitness center through content that comes to life on our Freemotion cardio machines or through strength training with our GENESIS cable machines.”

woman on a Freemotion Fitness elliptical
credit: iFIT/Freemotion Fitness

iFIT’s open and versatile form of educational content combined with its high-quality machines paves the way to an evolved, more fitness-literate world. 

“A goal of ours is to either be a gateway to hiring a personal trainer, or help augment an existing personal training plan by filling in the gaps in between sessions, and over time increase an athlete’s Wellness IQ,” Fuson added. 

Hybrid Fitness Appeals to All

Consistent gym goers, moderate fitness enjoyers, those who like to experiment with new modalities or just casual consumers all stand to benefit from iFIT’s Hybridization, as the brand offers features catering to all consumer identities. 

Today, however, those who lead a balanced lifestyle between physical, nutritional and mental wellbeing and those who continually evaluate new fitness programs, products and services are experiencing the most growth year-over-year, according to iFIT.

The needs and wants of modern fitness consumers are changing. An increasing number now look to improve their overall health and wellbeing – including mental health – rather than to purely build muscle. With its inclusive approach and huge variety of options that cater to people of all ages and backgrounds, iFIT offers the perfect hybrid solution to fitness operators – no matter who their members are. 

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

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Resolutions to Results: 24 Hour Fitness Unveils New Campaign https://athletechnews.com/resolutions-to-results-24-hour-fitness-unveils-new-campaign/ Mon, 30 Dec 2024 21:10:17 +0000 https://athletechnews.com/?p=118561 A new brand initiative from 24 Hour Fitness highlights the gym chain’s best-in-class fitness and recovery offerings It’s your move, says 24 Hour Fitness. The health and fitness chain has launched a new brand initiative emphasizing the prioritization of health and wellness while showcasing the gym brand’s capabilities in making fitness fun and versatile. 24…

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A new brand initiative from 24 Hour Fitness highlights the gym chain’s best-in-class fitness and recovery offerings

It’s your move, says 24 Hour Fitness.

The health and fitness chain has launched a new brand initiative emphasizing the prioritization of health and wellness while showcasing the gym brand’s capabilities in making fitness fun and versatile.

24 Hour Fitness tapped InGoodTaste for the encouraging (and timely) campaign, launched just ahead of New Year’s resolutions. A :30 spot promoting “Your Move” and the power of 24 Hour Fitness can be viewed here.

“The spirit of renewal we feel at the turn of the new year is an incredible source of personal power,” InGoodTaste CEO Ryan Lindholm said. “Our goal was to capture that energy and turn that into positive, lasting change. Everyone deserves a healthier life; we want to make sure people have the inspiration and support to make it a reality.”

an indoor cycling class at 24 Hour Fitness
Credit: 24 Hour Fitness

The new campaign highlights several 24 Hour Fitness features, such as state-of-the-art equipment and amenities, complimentary 50-minute custom coaching sessions for members, group fitness offerings like yoga, cycling, HIIT, and dance, flexible personal training packages and perks like guest passes and family add-on options.

“At 24 Hour Fitness, we believe in the power of movement to transform lives,” 24 Hour Fitness vice president of marketing Miia Suortti said. “Our mission is to build a healthier, happier community by providing the tools, services, and environment everyone needs to succeed. With ‘Your Move’, we’re saying we have everything you need, and we can’t wait for you to take that first step.”

24 Hour Fitness is offering exclusive offers to new members throughout January, such as membership promotions and free 1:1 fitness consultations. Prospective new joins can search for a 24 Hour Fitness based on their location or by their choice of amenities, as select locations feature pools, spas, basketball, racquetball and squash courts, volleyball, Pilates reformer studios and more.

The fitness operator —which has over 270 locations—has kicked off a series of upgrades at its facilities with updated equipment, lighting and other interior enhancements. The chain also launched FitPerks this year, a new member loyalty program incentivizing workouts with gym merchandise deals, local restaurants and hotel stays.

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Planet Fitness Invests in Future with $1M+ to Boys & Girls Clubs https://athletechnews.com/planet-fitness-invests-in-future-with-1m-to-boys-girls-clubs/ Mon, 30 Dec 2024 20:17:04 +0000 https://athletechnews.com/?p=118553 The “Judgement Free” fitness chain plans to add more accessible fitness zones for youth at Boys and Girls Clubs in 2025 Planet Fitness is reflecting on its impactful contributions in 2024, including donating over $1 million to the Boys & Girls Clubs of America and awarding 50 teens $50,000 scholarships for promoting inclusion and kindness…

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The “Judgement Free” fitness chain plans to add more accessible fitness zones for youth at Boys and Girls Clubs in 2025

Planet Fitness is reflecting on its impactful contributions in 2024, including donating over $1 million to the Boys & Girls Clubs of America and awarding 50 teens $50,000 scholarships for promoting inclusion and kindness within their communities.

Since 2016, the low-cost, high-value gym giant has contributed more than $10.5 million to the national organization as part of its initiative to promote youth well-being. The fitness franchisor’s philanthropic efforts have led to the launch of nearly 50 “Mini Judgement Free Zones” in select Boys & Girls clubs across the U.S., offering safe and inclusive spaces for teens to exercise. Additional sites are in the works for 2025, according to Planet Fitness. 

“At Planet Fitness, our commitment to Boys & Girls Clubs of America goes back to our brand purpose and commitment to ensuring everyone feels welcomed and supported both in our clubs and our communities,” Planet Fitness chief corporate affairs officer McCall Gosselin said. “As we approach the 10th anniversary of our Judgement Free Generation initiative, we are extremely appreciative of the generosity of our members, team members, and franchisees. Their contributions ensure that we can continue to empower the next generation to prioritize both their mental and physical health and promote kindness and inclusion in their daily lives.”

Planet Fitness also raised additional funds for Boys & Girls Clubs through online donations during new member registrations and has funded social-emotional skills training for Boys & Girls Club professionals and youth. 

“As one of the nation’s largest youth-serving organizations, Boys & Girls Clubs of America is committed to providing young people with the tools and resources they need to build healthy physical and mental habits,” said Chad Hartman, national vice president of corporate partnerships and engagements. “Thanks to the dedication of Planet Fitness, not only do more youth have access to fitness resources in their local Boys & Girls Clubs, but they are promoting acts of kindness and acceptance among their generation in communities nationwide.”

The popular fitness chain is set to celebrate its tenth year as presenting sponsor of the Times Square New Year’s Eve celebration, where a sea of attendees will sport Planet Fitness New Year’s Eve party hats with touches of its signature purple color theme. 

an image of Planet Fitness branding in Times Square for New Years Eve.
Credit: Planet Fitness

“Our New Year’s Eve sponsorship puts fitness top of mind in the new year and reminds everyone to put their health and fitness goals first in 2025,” Planet Fitness chief brand officer Jamie Medeiros said. “No matter what your goals are or what strength looks like to you, all fitness levels can start 2025 strong at Planet Fitness.”

Ahead of what’s anticipated to be a strong year for the gym giant, Planet Fitness is scheduled to participate in an upcoming investor conference on January 13, 2025.

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Reebok Reenters the Performance Golf Category https://athletechnews.com/reebok-reenters-the-performance-golf-category/ Mon, 30 Dec 2024 15:52:42 +0000 https://athletechnews.com/?p=118503 The sports apparel company has partnered with Bryson DeChambeau and Crushers GC Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League. The long-term collaboration designates Reebok as the official apparel and footwear sponsor for DeChambeau and his team. This partnership…

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The sports apparel company has partnered with Bryson DeChambeau and Crushers GC

Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League. The long-term collaboration designates Reebok as the official apparel and footwear sponsor for DeChambeau and his team. This partnership marks Reebok’s re-entry into the Performance Golf category, with plans to launch new products and initiatives.

Starting in March 2025, Reebok will introduce DeChambeau as the face of its Golf apparel and footwear line, including the debut of Nano Golf, a new on-course performance shoe. The Crushers GC team, which includes Paul Casey, Charles Howell III, and Anirban Lahiri, will compete in head-to-toe Reebok gear. Fans can also purchase official team kits, featuring polos, outerwear, pants, shorts and golf shoes, on Reebok’s website and at LIV Golf events.

Bryson DeChambeau, a two-time major champion spoke about the partnership. “Reebok aligns perfectly with our vision for the future of golf,” said DeChambeau. “We’re eager to push the sport to new heights and broaden its appeal to a global audience.” DeChambeau has achieved 13 professional wins, including two individual titles in the 2023 LIV Golf League season, and had a record-breaking 58 in the final round at The Greenbrier.

Reebok and DeChambeau also plan to launch digital campaigns and community activations to make golf more accessible. These initiatives will include affordably priced products and outreach programs to support individuals with limited access to the sport. DeChambeau’s curated collection, “Bryson’s Picks,” featuring his favorite training gear, will be available ahead of the official golf line launch.

Todd Krinsky, Reebok’s CEO, highlighted the brand’s goal to move beyond traditional golf norms. “Bryson has brought fresh energy to the game, and we’re thrilled to work together to reintroduce Reebok Golf with a contemporary perspective,” Krinsky said.

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The Fitness & Wellness Trends To Watch in 2025 https://athletechnews.com/fitness-wellness-trends-longevity-strength-training/ Mon, 30 Dec 2024 14:00:00 +0000 https://athletechnews.com/?p=118521 ATN analyzes trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge The global wellness market is projected to grow to nearly $9 trillion in 2028 as consumers embrace new ways of living, moving and being.   This is good news for the fitness industry, which is…

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ATN analyzes trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge

The global wellness market is projected to grow to nearly $9 trillion in 2028 as consumers embrace new ways of living, moving and being.  

This is good news for the fitness industry, which is enjoying increased foot traffic at gyms and strong member engagement numbers, although getting more Americans involved in fitness remains a vexing problem.

The rise of longevity services, GLP-1 weight-loss drugs and holistic wellness presents massive opportunities for fitness brands, but also exposes the industry to increased competition from new entrants. Meanwhile, the popularity of strength training is reshaping the way gyms look across the globe, while the rise of AI begins to transform the way fitness brands do business.

To get you ready for a new year, Athletech News breaks down the top fitness and wellness trends to watch in 2025:

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New Bill Would Force Gyms To Carry Accessible Equipment https://athletechnews.com/new-bill-gyms-accessible-fitness-equipment/ Fri, 27 Dec 2024 18:44:56 +0000 https://athletechnews.com/?p=118487 The “Exercise and Fitness for All Act” and a related bill seek to make fitness facilities more accessible for people with disabilities Congressional Democrats are renewing their push for a bill that would require gyms and fitness facilities around the country to carry fitness equipment that’s accessible for people with disabilities and potentially hire additional…

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The “Exercise and Fitness for All Act” and a related bill seek to make fitness facilities more accessible for people with disabilities

Congressional Democrats are renewing their push for a bill that would require gyms and fitness facilities around the country to carry fitness equipment that’s accessible for people with disabilities and potentially hire additional staff members.

Rep. Mark DeSaulnier (D-Calif.) on Tuesday introduced a bill designed “to promote the provision of exercise machines and equipment, and exercise and fitness classes and instruction, that are accessible to individuals with disabilities.”

DeSaulnier’s bill seems to be a companion to the “Exercise and Fitness for All Act of 2024,” which was introduced by Sen. Tammy Duckworth (D-Ill.) this summer. 

Duckworth’s bill contains language that would require gyms and other fitness facilities to offer “accessible exercise machines and equipment” to people with disabilities. It would also mandate that gyms and fitness facilities have at least one staff member on the floor at all times who is “trained to provide assistance to individuals with disabilities.”

If passed, the bill would direct the United States Access Board, a federal agency devoted to accessibility, to create guidelines for gyms and fitness facilities regarding accessible equipment. 

Duckworth, who has served as a U.S. senator since 2017, is an Iraq War veteran who lost both of her legs and partial use of her right arm in a helicopter accident during the war. She told Forbes this summer that since her injury, she’s encountered difficulties “finding fitness equipment I could use” in gyms. 

Duckworth has introduced the Exercise and Fitness for All Act before, including in 2021.

“I thought, ‘We really need to make sure people can access fitness facilities,’” Duckworth told Forbes regarding her motivation to re-introduce the bill this past summer.

While several legislative hurdles remain before the Exercise and Fitness for All Act of 2024 can become law, the fitness industry is already beginning to grapple with new federal regulations. 

In October, the Federal Trade Commission instituted a new “click to cancel” rule that will make it easier for consumers to cancel paid subscriptions, including gym memberships. The Health & Fitness Association (HFA), the fitness industry’s biggest trade group, has said the rule will create regulatory “burdens that will disproportionately affect small businesses” like mom-and-pop gyms and small fitness studios. 

For more information on federal and state legislation affecting the fitness industry, see here.

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Physical Activity Can Add 5+ Years to Your Life, Study Finds https://athletechnews.com/physical-activity-can-add-5-years-to-life-study/ Fri, 27 Dec 2024 18:00:00 +0000 https://athletechnews.com/?p=118501 British Journal of Sports Medicine researchers have found yet another link between exercise and longevity It’s no secret that physical activity leads to a healthier, longer life. But for those over, or at least getting close to the hill, this is especially true, a new study suggests.  Researchers working with the British Journal of Sports…

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British Journal of Sports Medicine researchers have found yet another link between exercise and longevity

It’s no secret that physical activity leads to a healthier, longer life. But for those over, or at least getting close to the hill, this is especially true, a new study suggests. 

Researchers working with the British Journal of Sports Medicine found that low physical activity (PA) is tied to increased mortality. The researchers used a predictive model based on device-measured PA risk estimates and a life-table model analysis to establish results. The life table used included 2019 United States population and 2017 mortality data. Participants were 40 years or older with PA levels based on data from the 2003-2006 National Health and Nutritional Examination Survey. 

The study discovered that if all individuals were as active as the top 25% of the population, Americans over the age of 40 could live an extra 5.3 years on average. Dr. Mary Njeri Wanjau, who worked on the project, called the five-year figure “whopping” while referring to it on social media. 

The trial also saw individuals in the lowest activity quartile experience the largest bump in lifetime per hour through PA as simple as walking. An additional hour of doing so could add roughly 6.3 hours of life expectancy, per the report. 

While notable, these findings follow what we’ve heard from the industry at large, specifically regarding older individuals. Another study earlier this year found that weight training can offer long-term health benefits for individuals of a “retirement age.” While 40 is a long way from senior citizenry, an additional study also found that HIIT may improve cognitive health for those aged 65 to 86. 

The British Journal of Sports Medicine also recently discovered a link between high cardiorespiratory fitness and reduced risk of Dementia. It published other findings this year from the University of Sydney explaining how a few minutes of vigorous, incidental PA a day can significantly reduce the risk of major cardiovascular events in middle-aged women who don’t engage in structured exercise.

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These Fitness Trends Could Dominate in 2025, Google Data Shows https://athletechnews.com/fitness-trends-search-data/ Fri, 27 Dec 2024 14:00:00 +0000 https://athletechnews.com/?p=118272 Remote personal training, Hyrox and the “30-30-30” rule saw big search increases over the past year, which bodes well for their popularity in 2025 Fitness trends come and go, but search data can offer insight into how people prioritize health and wellness. Fitness search data from the past year demonstrates the rise of emerging movements…

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Remote personal training, Hyrox and the “30-30-30” rule saw big search increases over the past year, which bodes well for their popularity in 2025

Fitness trends come and go, but search data can offer insight into how people prioritize health and wellness. Fitness search data from the past year demonstrates the rise of emerging movements and nostalgic favorites, along with the fall of some former fitness fads.

Athletech News breaks down the fitness trends that saw the biggest increases in Google search activity in 2024, according to data from PureGym’s annual fitness report.

Remote Personal Training Tops the Charts

Leading the pack as the fastest-growing fitness trend of 2024 is remote personal training, which saw a 414% increase in interest year-over-year. Once a necessity during the pandemic, virtual training has evolved into a preferred choice for many consumers.

Hyrox Grows in Awareness, Popularity

Another highlight of 2024 was the continued rise of Hyrox, a competitive fitness race that combines endurance and functional strength.

Hyrox had a 233% increase in searches year-on-year, likely due in part to international expansion. One in ten people planning to participate in a fitness-themed event in 2024 either entered or planned to enter a Hyrox event, according to PureGym data.

TikTok’s Influence: The ’30-30-30 Rule’

TikTok’s impact on health and fitness trends remains undeniable, with the “30-30-30 rule” emerging as a standout trend in 2024. Searches for this concept—which involves eating 30 grams of protein within 30 minutes of waking up, followed by 30 minutes of low-intensity exercise—spiked by 175%.

The rule’s resurgence is largely credited to TikTok personality and biologist/biohacker Gary Brecka, whose videos have brought renewed attention to this weight-loss strategy.

Back to Basics: Primal Fitness, ‘Quadrobics’ See Spikes

“Quadrobics,” a full-body workout inspired by animal movements, saw a 174% increase in searches. Primal fitness – which also includes movements like crawling, climbing, and balancing – has become popular for its focus on natural, functional movements. Many fitness enthusiasts are drawn to these workouts for their ability to improve overall body awareness, coordination, and core strength.

Nostalgia Returns With Step Aerobics, Rollerblading

Retro fitness trends made a major comeback in 2024, with step aerobics (+124%) and rollerblading (+123%) ranking among the top searches. Step aerobics, in particular, has found new life through creative choreography and integration into high-energy group classes. Rollerblading has also become a popular way to combine cardio and outdoor fun.

Other Trending Searches

Other notable fitness searches in 2024 included:

  • Stroller Fitness (+127%): This trend caters to parents looking to stay active while spending quality time with their little ones.
  • Functional Fitness (+124%): The versatile training style continues to attract a dedicated following.
  • Hiking (+122%): The activity increased in popularity as people sought ways to stay fit and connect with nature.

Fitness Fads Lose Ground

Wall Pilates, which involves using a wall for extra resistance, experienced a 55% decline in searches as the year progressed. Similarly, TikTok-driven trends like soft hiking, a more relaxed approach to the activity (-56%), and 12-3-30, a popular treadmill activity that involves walking at an inclination of 12% at 3 miles per hour for 30 minutes (-55%), saw significant drops in interest.

Data for this article was sourced from PureGym’s annual UK Fitness Report, which ranked 2024 trends based on percentage increase in Google searches between July – September 2023 and July – September 2024.

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From Machines to Movement: How Aktiv Solutions Is Shaping the Future of Function https://athletechnews.com/machines-movement-aktiv-solutions-shaping-future-function/ Fri, 27 Dec 2024 13:28:00 +0000 https://athletechnews.com/?p=117026 Aktiv Solutions is helping re-design gym floors so they can thrive in the modern age of health and wellness A gym floor packed with treadmills, benches and bikes is not what it used to be. Although it was once a sight to behold for fitness enthusiasts, it’s now a stressor in the eyes of many,…

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Aktiv Solutions is helping re-design gym floors so they can thrive in the modern age of health and wellness

A gym floor packed with treadmills, benches and bikes is not what it used to be. Although it was once a sight to behold for fitness enthusiasts, it’s now a stressor in the eyes of many, according to Aktiv Solutions, a leading commercial and home gym design company. 

“For many years, gyms have been dominated by rows of treadmills, ellipticals, and single purpose weight-stack machines,” said Bryan Green, Founder and CEO of Aktiv Solutions. “Today, exercisers are increasingly seeking open spaces to move and train with variation.”

With modalities that require a freer gym layout gaining popularity, the call for open space, even at the expense of machine availability, has never been louder. Aktiv Solutions is eager to answer that call. 

The shift from traditional equipment-centric models to a more holistic, movement-based approach reflects a broader understanding of fitness as not just a way to achieve aesthetic goals, but as a way to enhance overall physical functionality.

What’s driving us right now?

Functional fitness has gained traction, emphasizing exercises that improve the body’s ability to perform daily activities, while high-intensity interval training (HIIT) offers efficient, effective workouts. Sports-specific training is also becoming increasingly popular, with programs tailored to meet the custom needs of both athletes and recreational participants. Recovery has also come to the forefront, with fitness facilities integrating dedicated spaces and services for stretching, relaxation and rehabilitation.

This movement-based philosophy not only enhances performance but also supports a sustainable, enjoyable approach to fitness, empowering individuals to lead healthier and more active lives. Gyms that accomplish this are gyms of the future.

Aktiv Solutions allows trainer space
credit: Aktiv Solutions

The Rise of Movement-Based Training

For many years, gyms floors were littered by rows of treadmills, ellipticals and single-purpose weight-stack machines. Today, however, exercisers are increasingly seeking open spaces to move and train with greater variation, and with a lot of “toys” in the toy box, such as balls, bars, bands and much more. This shift is fueled by a desire for functional workouts that mimic real-life movements, preparing individuals for both daily activities and athletic pursuits.

“The fitness industry continues to experience a transformative shift, moving away from traditional, isolated equipment towards more dynamic and functional training experiences. This evolution is driven by a growing desire for workouts that prepare us for real-life movements and empower individuals to achieve their fitness goals in a more engaging and effective way.” says Green.  

Perhaps the fastest-growing category among a wider spectrum of the population is sports-specific training. This tailored approach meets the unique needs of athletes and individuals participating in specific activities, from pickleball conditioning to youth sports specialization. Sports-specific training tailors movement to a particular sport’s demands, boosting performance and reducing injury risk. It focuses on relevant skills, movements and physical attributes, improving overall efficiency.

Many fitness facilities now offer specialized programs to meet these needs, helping individuals train effectively and achieve their goals, and more personal trainers than ever are finding sports-specific niches they can build a career around, whether its basketball training that emphasizes quick lateral movements and vertical jumps, or a focus on agility and kicking techniques for soccer.

“The rise of sports-specific training is a testament to the growing demand for personalized fitness experiences,” says Green. “Aktiv supports facilities in the creation of a myriad of specialized training environments that cater to the unique needs of athletes and individuals seeking to excel in their chosen sports. Facilities that provide engaging solutions and expert guidance tend to deliver exceptional results-driven experiences.”

The Role of Digital Guidance

Digital guidance has become an essential aspect of modern health clubs. Integrating technology into workout spaces helps members maintain proper form while providing motivation and inspiration. By offering personalized workout plans, progress tracking and engaging content, facilities are creating a more immersive and enjoyable experience for their members.

To accommodate this shift towards movement-based training, gyms are now investing in innovative equipment that facilitates open-space workouts and smarter storage solutions, with a keen focus on strength training. Functional training bays and free-weight areas provide versatile platforms for a variety of exercises from bodyweight movements to kettlebell swings, and plyometrics, and are an ideal application for digital guidance. .

“The fitness industry is clearly undergoing a digital transformation, and our AktivTV platform makes content integration a snap for facilities of all types” says Mike Kelly, Vice President of Global Sales for Aktiv.

“Facilities need plug and play tools to create and deploy engaging content to inspire members to reach their full potential. By providing zone specific scheduling, multi-screen deployments, and white label content, AktivTV helps facilities deliver exceptional value and drive member satisfaction,” says Kelly.

Aktiv Solutions drives engagement
credit: Aktiv Solutions

The Growing Importance of Recovery

Recovery plays a vital role in overall fitness and well-being, and people are finally understanding that rest supports effort in a key way. This change acknowledges that effective fitness regimens aren’t just about intense workouts, but also about allowing the body to repair and strengthen itself between sessions.

Many gyms are now incorporating dedicated recovery zones, equipped with tools and spaces designed to facilitate proper post-workout care. These areas may include:

  • Stretching stations with guided routines
  •  Foam rolling and myofascial release equipment
  • Vibration training equipment
  •  Hydrotherapy options like hot and cold plunge pools
  •  Meditation and mindfulness spaces for mental recovery

Recovery-focused classes and workshops are also becoming more common, teaching members about the importance of rest, proper nutrition and stress management.

“With the increased demand for intensified training modalities, it’s more important than ever for exercise facilities to prioritize space and amenity for exercise recovery,” says Kelly. “By incorporating dedicated recovery zones and specialized programming where applicable, facilities can help members optimize their training results by reducing the risk of injury, and enhance the overall well-being for their members.”

Changing Expectations

As the fitness industry continues its shift towards movement-based training, digital integration, innovative equipment and recovery, gyms that can adapt to these changing preferences are more likely to succeed. By embracing emerging trends—such as interactive fitness technology, data-driven insights and diverse training modalities—health clubs can create more engaging and effective experiences and “zones.”

This emphasizes the importance of creating spaces that support a lifelong commitment to wellness. Facilities and practitioners at the forefront of these changes will play a crucial role in shaping the future of fitness, ensuring that it remains relevant, inclusive and accessible to all individuals, regardless of their backgrounds or fitness levels. Aktiv Solutions is at the forefront, providing innovative equipment, digital solutions and facility design expertise helping operators adapt to these dynamic trends.

The most successful fitness facilities will be those that can seamlessly blend movement-based training, cutting-edge technology, and a focus on holistic well-being. The gym of tomorrow is not just a place to work out, but a comprehensive wellness destination that empowers individuals to lead healthier, more active lives.

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Plus Fitness Eyes Gym Growth in UK, Asia https://athletechnews.com/plus-fitness-uk-asia-gym-growth/ Thu, 26 Dec 2024 22:16:14 +0000 https://athletechnews.com/?p=118431 The Viva Leisure-owned brand has inked deals to bring its 24/7 gym brand to the United Kingdom, Singapore and the Philippines Plus Fitness, an Australia-based 24/7 gym franchise, is going abroad once again. The brand has agreed to a master franchise agreement that will bring its gyms to the United Kingdom, including at least one…

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The Viva Leisure-owned brand has inked deals to bring its 24/7 gym brand to the United Kingdom, Singapore and the Philippines

Plus Fitness, an Australia-based 24/7 gym franchise, is going abroad once again. The brand has agreed to a master franchise agreement that will bring its gyms to the United Kingdom, including at least one in 2025. 

This move comes just weeks after Plus Fitness and its parent company Viva Leisure announced a similar deal to establish locations in Singapore and the Philippines. The initiatives stretch the brand’s reach to six geographical areas, having already established a presence in Australia, New Zealand and India.

“We’re excited to enter the U.K. market, which presents significant growth opportunities,” said Harry Konstantinou, CEO of Viva Leisure. “Our low-cost, high-reward franchise model will allow Plus Fitness to scale quickly and meet the growing demand for affordable fitness solutions.”

Viva Leisure oversees and operates several brands along with Plus Fitness including Club Lime, Club Pink, GroundUp, HIIT Republic and Psycle Life. It also recently helped fund Boutique Fitness Studios’ expansion in Australia and New Zealand

The franchise agreement for Plus Fitness in the U.K. spans 10 years and includes an option to tack on two additional 10-year terms. The fitness brand views the U.K. as a hotbed for success, stating that only 15% of the area’s population owns a gym membership. Its low-cost, high-reward franchise model also makes it an attractive opportunity for entrepreneurs. 

Plus Fitness was founded roughly 25 years ago, opening four branch locations before taking the franchising leap. It pivoted from featuring big-box gyms to smaller, lower-priced and 24/7 locations around 2009 and has been off and running ever since, now with over 200 sites.  

But Plus Fitness isn’t the only gym brand eyeing the U.K. The Gym Group, a high-value, low-price (HVLP) gym operator, plans to open 50 new sites over the next three years. The U.K.-based Gym Group already accelerated its growth from 32 locations in 2012 to 233 gyms as of March.

Fitness software provider Xplor Mariana Tek and equipment supplier REP Fitness also both made advances into Europe this past year as well.

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The Best Gifts for Him 2024: Post-Holiday Picks for Active Men https://athletechnews.com/best-gifts-for-him/ Thu, 26 Dec 2024 21:25:08 +0000 https://athletechnews.com/?p=114672 Whether he’s a fitness fanatic or just starting his wellness journey, these gifts—from smart gadgets to versatile workout gear—are sure to keep him motivated in 2024 All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Finding the…

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Whether he’s a fitness fanatic or just starting his wellness journey, these gifts—from smart gadgets to versatile workout gear—are sure to keep him motivated in 2024
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Finding the right gift for the fitness enthusiast or wellness devotee in your life requires more than a quick scroll—it demands a balance of practicality, innovation, and understanding his unique goals. Whether he’s an elite athlete, a weekend warrior, or someone embracing a healthier lifestyle, the best gifts do more than impress—they enhance his performance, recovery, and overall well-being. From cutting-edge technology to thoughtfully designed gear, these selections for 2024 reflect the latest advancements in fitness and wellness, ensuring they’ll resonate with even the most discerning recipients. Here’s our expertly curated roundup of the best gifts for him this year, even after the holidays.

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The Best Gifts for Her 2024 — Shop Post-Holiday Deals https://athletechnews.com/best-gifts-for-her/ Thu, 26 Dec 2024 21:24:59 +0000 https://athletechnews.com/?p=114670 Whether she’s a fitness enthusiast, a wellness warrior, or someone who loves a good self-care ritual, these thoughtful gifts are designed to support her goals, recharge her spirit, and inspire balance All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn…

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Whether she’s a fitness enthusiast, a wellness warrior, or someone who loves a good self-care ritual, these thoughtful gifts are designed to support her goals, recharge her spirit, and inspire balance
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Finding the perfect gift can be a balancing act—especially for wellness and fitness enthusiasts. Whether she’s all about staying active, practicing mindfulness, or indulging in a little self-care, thoughtful gifts that support her well-being and goals are bound to impress. From high-performance activewear to soothing self-care essentials, we’ve curated a list of the best gifts for her in 2024 that show you understand and support her lifestyle. Here’s everything you need to keep her inspired, relaxed, and ready to take on the new year.

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The Fitness & Wellness Moves That Defined 2024 https://athletechnews.com/biggest-fitness-wellness-industry-moves/ Thu, 26 Dec 2024 14:00:00 +0000 https://athletechnews.com/?p=118269 These acquisitions, bankruptcies and CEO hires made headlines in 2024. They figure to impact the fitness and wellness industry for years to come The fitness and wellness industry is starting to settle into a post-pandemic rhythm, marked by people returning to gyms and studios in large numbers, a rising interest in longevity services and the…

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These acquisitions, bankruptcies and CEO hires made headlines in 2024. They figure to impact the fitness and wellness industry for years to come

The fitness and wellness industry is starting to settle into a post-pandemic rhythm, marked by people returning to gyms and studios in large numbers, a rising interest in longevity services and the surging popularity of modalities like strength training and Pilates.

This past year saw plenty of headlines, from major mergers to big-name brands filing for bankruptcy to CEO changes at the industry’s top companies. 

Athletech News recaps the eight fitness and wellness moves that defined 2024, and forecasts what each could mean as we enter a new year.

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The Biggest Fitness & Wellness Celebrity Deals of 2024 https://athletechnews.com/biggest-fitness-wellness-celebrity-deals/ Tue, 24 Dec 2024 13:00:00 +0000 https://athletechnews.com/?p=118247 From Chris Hemsworth to Jennifer Aniston, these famous faces have become key figures in the business of fitness and wellness The celebrity factor remains unmatched when it comes to high-profile endorsements and business ventures. In recent years, the fitness and wellness industry has become a magnet for stars who’ve graced the red carpet, battled in…

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From Chris Hemsworth to Jennifer Aniston, these famous faces have become key figures in the business of fitness and wellness

The celebrity factor remains unmatched when it comes to high-profile endorsements and business ventures. In recent years, the fitness and wellness industry has become a magnet for stars who’ve graced the red carpet, battled in the ring or delivered a drum solo mid-air.

ATN looks back at some of the most significant moves in fitness and wellness this year from the names you know (and maybe love).

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ABC Trainerize Gives Personal Trainers Tools To Coach Mindful Drinking https://athletechnews.com/abc-trainerize-sunnyside-personal-trainers-mindful-drinking/ Mon, 23 Dec 2024 19:21:11 +0000 https://athletechnews.com/?p=118301 Thanks to a partnership with Sunnyside, fit pros who use ABC Trainerize can offer their clients personalized alcohol-reduction strategies Personal trainers are getting more support when it comes to helping their clients cut down on alcohol consumption.  ABC Trainerize has partnered with mindful drinking app Sunnyside to provide fitness coaches and personal trainers with resources…

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Thanks to a partnership with Sunnyside, fit pros who use ABC Trainerize can offer their clients personalized alcohol-reduction strategies

Personal trainers are getting more support when it comes to helping their clients cut down on alcohol consumption. 

ABC Trainerize has partnered with mindful drinking app Sunnyside to provide fitness coaches and personal trainers with resources to support their clients who participate in “Dry-ish” January, a play on Dry January, a popular public health initiative that sees people abstain from alcohol consumption in the new year. 

With the partnership, fit pros who use ABC Trainerize will get access to Sunnyside tools for personalized alcohol-reduction, including daily habit-tracking templates, communication tools and evidence-based insights on the benefits of reducing alcohol intake.

ABC Trainerize, a leading software platform for fitness coaches and personal trainers under the ABC Fitness portfolio, has seen the tracking of alcohol-related habits increase nearly 3x over the last few years on its app, it reports. 

“At ABC Trainerize, we are focused on empowering trainers and coaches to deliver life-changing fitness and wellness experiences,” said ABC Trainerize platform president Sharad Mohan. “In fact, alcohol-related habits are one of our most-tracked habits on the app, so by partnering with Sunnyside, we are expanding the definition of wellness to include mindful drinking, helping trainers support their clients in achieving both their fitness and lifestyle goals.”

banner ad for ABC Trainerize's new Dry-ish January features
credit: ABC Trainerize

Dry(ish) January initiatives come as the personal training industry embraces holistic health and wellness. Gone are the days when trainers could design a simple workout routine for their clients and call it a day. As the wellness market continues to grow, fitness enthusiasts increasingly expect personal trainers to act as go-to sources of information for general health and wellness, including sleep, mindfulness and, in some cases, alcohol consumption. 

Last year, the National Academy of Sports Medicine (NASM) launched a continuing education course for personal trainers called “Mindful Drinking,” which delves into alcohol’s influence on wellness pillars like nutrition, sleep, cognitive function and physical activity. The course also gives fit pros resources for understanding society’s relationship with alcohol.

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Sunny Health & Fitness Enters Strength Market https://athletechnews.com/sunny-health-fitness-enters-strength-market/ Mon, 23 Dec 2024 18:54:22 +0000 https://athletechnews.com/?p=118300 Equipment maker expands beyond cardio with integrated strength line, digital platform Sunny Health & Fitness has expanded into strength training equipment with its new Sunny Strength Line. The company, known for cardio equipment manufacturing over the past 20 years, introduced a collection including racks, benches, smith machines, free weights, dumbbells, and bars. The launch marks…

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Equipment maker expands beyond cardio with integrated strength line, digital platform

Sunny Health & Fitness has expanded into strength training equipment with its new Sunny Strength Line. The company, known for cardio equipment manufacturing over the past 20 years, introduced a collection including racks, benches, smith machines, free weights, dumbbells, and bars.

The launch marks the company’s evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider. The new strength line integrates with the SunnyFit app, offering workout plans, fitness tracking, and progress monitoring capabilities.

The launch of the Sunny Strength Line comes at a time when strength training is surging in popularity across diverse demographics. Approximately 30.2% of U.S. adults meet the exercise recommendations of engaging in two or more strength-training sessions per week, while 57.8% report not participating in strength training at all. The American College of Sports Medicine’s (ACSM) annual survey ranked traditional strength training as the 5th top fitness trend for 2025, indicating a resurgence in its popularity.

Regular strength training is associated with numerous health benefits, including increased muscle mass, improved bone density, enhanced joint health, and a reduced risk of chronic diseases. Of note, there is a growing interest in strength training among women, challenging traditional stereotypes and recognizing its benefits for overall health and fitness.

The Sunny Strength line features coordinated color schemes designed for home gym environments. The collection aims to serve both beginner and advanced users through its range of strength training products.

The company’s digital integration through the SunnyFit app provides personalized workout plans and tracking features. Sunny Health & Fitness continues to serve both home and commercial gym markets while expanding into the strength training sector.

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The 10 Most Popular Fitness & Wellness Stories of 2024 https://athletechnews.com/most-popular-fitness-wellness-news/ Mon, 23 Dec 2024 14:00:00 +0000 https://athletechnews.com/?p=118253 From mega-mergers to shocking CEO departures to new research findings, these fitness and wellness stories showed out in 2024 It was an exciting year for fitness and wellness news, from funding rounds to expansion plans to big-name bankruptcies and acquisitions. Our industry continues to evolve, and we’re here for it all at ATN – but…

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From mega-mergers to shocking CEO departures to new research findings, these fitness and wellness stories showed out in 2024

It was an exciting year for fitness and wellness news, from funding rounds to expansion plans to big-name bankruptcies and acquisitions. Our industry continues to evolve, and we’re here for it all at ATN – but some stories catch more eyeballs than others. 

These were the 10 most-read stories on Athletech News in 2024. Read on to catch up on any stories you may have missed or to get a refresher on the news that shaped the past year in fitness and wellness.

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