The Best Barre Fitness Franchises To Open
Before you decide, let us help you vet barre studio franchise opportunities
In the dynamic world of fitness franchising, few niches have experienced barre’s meteoric rise and sustained popularity. With its fusion of ballet-inspired movements, pilates, and yoga, barre workouts have evolved into a cultural phenomenon, captivating fitness enthusiasts worldwide. Selecting the right barre franchise is crucial for savvy investors considering opportunities in this thriving market.
Here, we’ll explore what makes these barre franchises stand out in a competitive market. From comprehensive training programs to ongoing support and marketing initiatives, each franchise offers a unique blend of opportunity and potential. These franchises represent compelling investment possibilities for investors seeking sound unit economics and a chance to promote health and wellness within their communities.
barre3
Investment: With a franchise cost ranging from $280,000 to $555,000, prospective business-minded leaders aligned with barre3’s vision and purpose will find an attractive investment opportunity backed by a commitment to balanced well-being.
About: In the dynamic landscape of fitness franchise opportunities, barre3 emerges as a standout choice, offering a blend of innovation, inclusivity and community. Founded in 2008 by Sadie and Chris Lincoln, the brand quickly redefined fitness success, propelling its growth to over 185 women-owned and operated franchise locations predominantly in Oregon, Washington, Pennsylvania, New Jersey, New York, Illinois and Michigan, not to mention a vast online subscriber base across 100+ countries.
“We aimed to reshape fitness ideals and foster body empowerment,” shares Sadie Lincoln, CEO and co-founder of barre3. Through comprehensive training programs and ongoing support, barre3 empowers its franchisees to cultivate communities centered on holistic health and wellness.
barre3’s distinctiveness lies in its comprehensive approach to fitness, integrating strength, cardio and mindfulness into efficient workouts. “We provide a refreshing departure from the norm,” remarks Lincoln. “Our classes prioritize presence and vitality, encouraging clients to embrace their individual strengths.”
Recent innovations include introducing three new class types—b3 Strength, b3 Cardio, and b3 Mindful Flow—each tailored to provide functional benefits for daily life.
In terms of growth, barre3 boasts 20 percent franchise expansion over the past year, further catalyzed by the acquisition of The Barre Code. This strategic move strengthens barre3’s industry leadership and adds 22 new franchise studio owners to its roster, amplifying its collective expertise.
Looking ahead, barre3 sets ambitious goals, aiming to sign and open 50+ new studios in the near future and exploring avenues for international expansion. “Our journey has just begun,” Lincoln affirms. “We’re committed to redefining fitness success globally, one studio at a time.”
Learn more here.
The Bar Method
Investment: The Bar Method franchises require an initial investment of between $350,000 and $500,000.
About: The Bar Method shines as a beacon of empowerment and innovation in fitness franchise opportunities. The studio was established in 2001 in San Francisco, CA, and started franchising in 2008. With a current unit count of 76 women-owned studios across 21 states, predominantly in California, New York and New Jersey, the brand’s trajectory is poised for exponential growth.
“At The Bar Method, we stand apart by empowering women to become the strongest versions of themselves,” emphasizes Stephanie Schon, brand president of The Bar Method. This ethos is underpinned by a commitment to constant refinement, a thriving community of female entrepreneurs, and a robust franchise business model with category-leading average unit sales volume.
Differentiating itself through a science-backed approach, The Bar Method offers a kinesiology-based technique supported by on-staff physical therapists. “Our method effectively targets every muscle group using isometric exercises and low-impact movements,” explains Schon. This commitment to excellence is reflected in the brand’s remarkable 3.6 percent attrition rate, significantly lower than the industry average.
When seeking prospective franchisees, The Bar Method prioritizes passion and a desire to empower others. “Our ideal owners possess a thirst for learning and a strong commitment to building a legacy in their community,” says Schon. With 93 percent female-owned and operated franchises, The Bar Method fosters a powerful relationship between franchisor and franchisee.
In terms of innovation, The Bar Method introduced two new class formats in 2023: Bar Method Cardio and Bar Strength. These additions cater to evolving consumer preferences for variety and deeper muscle engagement, further enhancing the brand’s appeal.
Looking ahead, The Bar Method remains dedicated to evolving its offerings to meet the changing needs of its clients. “Our mission is to empower individuals of all ages and abilities to strive for their strongest, healthiest selves,” affirms Schon.
Learn More here.
Pure Barre
Investment: “With a franchise fee of $60,000 and an investment range spanning from approximately $250,000 to $415,000, Pure Barre offers entrepreneurs a sound financial opportunity to tap into a thriving market,” notes the brand’s senior leadership team.
About: Within the domain of barre studio fitness franchises, Pure Barre stands as a pioneering force, offering a blend of legacy, innovation and unwavering commitment to member experience. Established in 2002, Pure Barre has blossomed into the largest barre brand globally, boasting over 640 locations across 48 states in the U.S., Canada and now Japan. Pure Barre’s success is evident in its expansive reach, with high concentrations of studios in major cities nationwide, particularly in California, Illinois, Florida, Massachusetts, Georgia and Colorado.
Pure Barre is dedicated to constant evolution and class innovation, fostering a loyal member base. “As the pioneer in the barre industry, we continuously redefine the consumer experience,” affirms the brand. Recent innovations include the introduction of Align, which focuses on recovery and flexibility, and Define, which incorporates strength training with heavier weights. These additions have invigorated the brand and contributed to significant studio-level success, with Define class driving a remarkable 15 percent North American same-store sales growth in 2023.
Ideal Pure Barre franchisees possess a team development and leadership background, business operations experience, and a passion for health and wellness. The company looks specifically for candidates who appreciate being a part of a franchise system while meeting the minimum net worth and liquidity requirements.
Looking ahead, Pure Barre remains positioned to navigate fitness industry trends, offering low-impact, high-intensity experiences amidst a pendulum swing towards longevity-focused training. “Our concept delivers a perfect balance, making us a cornerstone in the evolving fitness landscape,” concludes the brand’s leadership team. With a legacy of innovation and a commitment to member satisfaction, Pure Barre continues to pave the way for fitness entrepreneurship.
Learn more here.