Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a glimpse into what 2025 may hold for fitness and wellness consumers.

More than 1,350 individuals (both general consumers and Life Time members) participated in the survey, which was conducted from December 11 to December 23. 

Here are some key takeaways from Life Time’s 2025 Wellness Survey:

According to Life Time’s findings, things are off to a good start when it comes to consumer interest in health and fitness. Notably, 74.7% of respondents plan to prioritize their health in 2025—a nearly 20% increase from 2024.

Building strength emerged as a top goal for the third consecutive year, followed by improved nutrition, increased physical activity and weight loss.

Ahead of 2025, Life Time discovered that over half of respondents (69.1%) plan to increase their time spent in the sauna or try it for the first time in the new year. On the other hand, 42.4% expressed interest in using ice baths or cryotherapy, while 50% are looking to explore assisted stretching services.

Regarding GLP-1s, over half (60.8%) believe weight loss medications have the potential to improve overall health. It’s an area Life Time has invested in with the launch of Miora, which is centered on longevity, weight loss and performance protocols and offers weight loss medications.

Well over half (59.5%) of respondents reported taking a daily supplement, with protein powder, multivitamins and vitamin D being the most popular choices. Regarding new nutrition and wellness trends, nearly half (48.6%) said they prefer guidance from certified professionals.

When it comes to fitness apps, most respondents use them primarily for workouts, followed by data tracking, nutrition and meditation.

Finally, survey participants identified strength training as their preferred workout method, slightly edging out cardio-focused workouts.

“People of all ages are realizing the benefits of strength training and recovery by making it a priority in their routine,” said Danny King, Life Time’s director of recovery and performance. “At Life Time, we’re continuing to expand the size of our strength training spaces and recovery zones on our exercise floors, prioritizing equipment that fits a variety of body types and doubling down on our digital content.”

King also noted Life Time’s complimentary digital app, which makes it easy for users to discover strength training routines and coaching.

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The health and fitness industry continues to stabilize and expand post-pandemic, with a growing demand for fitness professionals expected to increase by 10-14% through 2032. The 2025 ACSM Worldwide Fitness Trends: Future Directions of the Health and Fitness Industry report and survey, released by the American College of Sports Medicine (ACSM), provides an evidence-based overview of the trends likely to shape the industry over the next year.

Since 2006, ACSM’s annual report has highlighted trends from wearable technology to strength training programs, offering insight for gym operators, personal trainers and other industry stakeholders. This year’s data indicates a consistent interest in technology, wellness programs for aging populations, and mental health-focused exercise options.

Wearable Technology &  Mobile Apps Continue to Lead

Wearable technology maintains its position at the top of ACSM’s list, reflecting an ongoing demand for tracking devices that monitor health metrics in real time. These tools, ranging from heart rate monitors to GPS trackers, have seen continued use in personal and small group training. Similarly, mobile exercise apps have risen in popularity, moving up to the No. 2 spot from No. 20 in 2023. According to ACSM, these apps support flexible, on-the-go workouts that cater to a variety of schedules and settings.

Programs for Older Adults and Strength Training Gain Traction

As the population ages, programming for older adults is seeing more traction, holding its position at No. 3. ACSM’s data points to consistent interest in fitness options that support mobility and longevity. Traditional strength training, which ACSM notes as a key component in maintaining functional movement, has climbed back to No. 5. Both trends indicate sustained interest in evidence-based, foundational programs that serve diverse fitness needs.

Mental Health in Focus

Programs aimed at mental health rank at No. 8, showing an emphasis on exercise routines that address stress, anxiety and overall mental wellness. ACSM’s survey indicates that these offerings are becoming a standard part of fitness services as clients seek benefits beyond physical fitness. Health and wellness coaching, which combines behavioral science and exercise programming, also remains in the top 10, supporting a more integrated approach to overall health.

New Additions: Influencer-Led Programs & Recovery Therapies

The 2025 survey introduces new trends, including influencer-led fitness programs (No. 12) and hot and cold therapy for recovery (No. 20). Social media influencers are noted for their impact on fitness engagement, particularly among younger demographics. Recovery-focused hot and cold therapies, such as sauna and cryotherapy, have also seen increased attention as facilities explore broader wellness offerings.

Global Trends: Fitness as a Health Measure

ACSM’s survey includes data from global respondents, presenting a wider view of industry shifts. While wearable technology ranks high in the U.S., it appears lower in some regions, possibly due to financial constraints. Consistently high rankings for fitness programs for older adults, mental health initiatives, and weight loss exercise across regions reflect a growing emphasis on making fitness accessible and health-oriented. Functional fitness and lifestyle medicine are also gaining traction internationally, indicating a shift toward fitness as a preventative health measure.

As these trends emerge, they point to broader industry changes toward more personalized and accessible options for diverse client needs. The findings offer a snapshot of where the industry may be headed, giving professionals a data-based look at evolving client expectations and priorities.

Want to learn more about what the tech and wellness revolution? Download ATN’s Technology & Innovation Outlook 2024.

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