Halotherapy Continues Innovative Approach to Wellness with HaloRed, HaloCBD
Partnership
Sponsored By Halotherapy
By merging salt therapy with red light and CBD, Halotherapy’s patented products are gaining traction with major fitness brands while pushing the boundaries of the wellness sector
As a surging element of the health and fitness industry, the boundaries for wellness are not yet defined. Through increased popularity with the public and innovation on behalf of its providers, they’re constantly being expanded.
But while there’s no established point at the edge of the wellness sector, it’s not without constants. One is Halotherapy Solutions’ presence at the forefront, pushing things further with groundbreaking products that blend different modalities and deliver a unique experience.
The HaloRed, a booth that combines red light and salt therapy, and HaloCBD, a blend that combines organic CBD with pure pharmaceutical salt, represent two of the brand’s top tools in this regard. While bringing each product to market required significant time and research, their collective success thus far bolsters them as worthy investments.
One of a Kind Products
Three years into its launch, the HaloRed already stands out as a marquee product, capitalizing on the benefits of salt therapy paired with red light.
After conducting research with NASA, Halotherapy discovered that salt mixed with red light creates microbursts of red-light energy once refracted off the translucent salt crystals. This creates a greater red-light immersion while the red light also energizes and dries the salt to spur deeper penetration and expansion into the lungs. It’s a coefficient cycle that relays unmatched wellness benefits.
“The HaloRed is patented,” summed up Steven Spiro, CEO of Halotherapy Solutions. “It’s the only product that synergistically combines Halotherapy or dry salt therapy and red light”
Halotherapy doesn’t just do red light differently, but also to the max. The HaloRed features four wavelengths of red light as well, unlike most medical grade red light therapy which only includes two.
The HaloCBD salt, which can be featured in the HaloRed, delivers the benefits of CBD intake such as lower anxiety, reduced inflammation, improved sleep and breathing without requiring users to consume it through smoke or a vape. Through Aerobic CannaBinoiD Therapy, Halotherapy combines the CBD with salt before dispersing it through the brand’s halogenerators or hand-held devices.
“Both HaloCBD and HaloRed required years of testing to ensure maximum efficacy,” said Spiro. “Getting patents for both required lots of back and forth with the USPTO. It took a lot of perseverance and passion to succeed.”
Word is Getting Out
The unfamiliarity of these cutting-edge products hasn’t stunted their demand either. Halotherapy lists brands such as Equinox, World Gym and Augment as customers already using the aforementioned products and expressing positive results. A few professional sports teams and “lots of” independent gyms or fitness centers round out their satisfied clientele as well.
“As red light in general has become much more mainstream over the past 3 years, we’ve seen a huge increase in sales for our product,” said Spiro. “While we have a wide portfolio of over 10 product lines, the HaloRed has become our second most popular product after our HaloSauna, though in the fitness industry, it has become our top seller. Gyms love how it integrates with their recovery initiatives and overall improvement in their members’ respiratory stamina.”
Halotherapy Solutions also recently launched several pilot programs for additional top brands in the fitness space. Halotherapy Solutions is eager to report those are off to positive starts as well.
“They are seeing great ROIs already,” said Spiro. “We have tremendous free operational/marketing training as well as excellent marketing collateral to ensure pilot success and further location rollouts. We’re now looking to add more pilot customers as well.”
Building a Bright Future
Halotherapy Solutions understands wellness is a hot commodity right now. Or better yet, the brand understands the fact that its clients know that.
“We totally agree that wellness is booming in the fitness industry,” said Spiro. “Gyms are realizing that they can be much more successful at attracting new members, getting higher member retention and adding more revenue per member by becoming more of a one-stop shop for wellness.”
The HaloRed has an especially high potential for increased demand given its recovery benefits. It’s a useful tool for anyone who wants to get a sweat in at the gym and then get back for another one as fast as they can.
“Overall ‘wellness’ is an integrated and holistic contributor to performance and recovery in the gym,” Spiro said. “With additional fitness industry focus on longevity, the HaloRed is important in that regard as well.”
“Wellness in gyms is not a fad or a short-term trend — it will continue to be an integral part of gyms/fitness centers offerings who want to dominate,” he concluded.