Athletech News was founded by Edward Hertzman, a seasoned entrepreneur with a background in supply chain management and media. After successfully launching and selling Sourcing Journal to Penske Media Group, Hertzman recognized a gap in the fitness and wellness industry. Unlike other sectors, fitness lacked a dedicated, comprehensive platform that could serve as the go-to source for industry news, trends and insights. This realization sparked the creation of Athletech News.
Hertzman launched a fitness and wellness content platform to fill the void. What began as a modest website quickly gained traction, attracting industry professionals and enthusiasts alike. This growing interest spurred the creation of original, proprietary content, transforming the site into a leading voice in the fitness and wellness industry.
Today, Athletech News boasts a subscriber base of over 80,000, with traffic steadily climbing as more people turn to the site for its in-depth coverage and expert analysis. The company remains committed to editorial excellence, with a focus on delivering high-quality, organic content that informs, engages and inspires.
Athletech News serves a diverse audience that spans across various verticals within the fitness and wellness industry. From gym owners and personal trainers to corporate executives and wellness enthusiasts, the platform delivers tailored content that addresses the unique needs and interests of each segment. With plans to expand into live events and further segment its offerings, Athletech News is poised to become the definitive source for all things fitness and wellness.
Our mission is to provide the fitness and wellness industry with a dynamic and trusted platform that fosters innovation, collaboration and growth. We are dedicated to creating meaningful connections and delivering content that matters, helping our audience stay ahead in a rapidly evolving industry.
Our Vision: To be the premier source of news, insights and trends in the fitness and wellness industry, empowering professionals and enthusiasts to thrive.
Our Core Values:
- Editorial Integrity: We prioritize authentic, high-quality content that reflects the true dynamics of the fitness and wellness industry.
- Innovation: We are always looking for new ways to serve our audience, from expanding our content offerings to pioneering live events.
- Community: We believe in fostering a vibrant community where professionals and enthusiasts can connect, share ideas, and grow together.
- Excellence: We strive for excellence in everything we do, from our editorial content to our business partnerships.
Athletech News is more than just a digital publication—it’s a comprehensive media platform aimed at informing, educating and connecting through content, data, research, and virtual and live events.
Join us on this journey as we continue to break new ground and set the standard for industry excellence.
