Hims & Hers Add Bars & Shakes for GLP-1 Users
The new products highlight a growing trend in the weight loss medication space: food products tailored for GLP-1 users, a market that has seen activity from companies like Nestlé, Daily Harvest, and Smoothie King
Hims & Hers Health, Inc. is expanding its offerings to include daily meal replacement bars and shakes for its customers, beginning at $110 per month.
The health and wellness platform says the new protein-packed nutrition products suit those on a weight loss plan, including those on GLP-1 medications. A bar-and-shake subscription includes nutritional guidance, weekly meal plans, and recipes.
Earlier this year, Hims & Hers expanded into the GLP-1 space by offering compounded GLP-1s and oral medication kits. The platform recently released a white paper highlighting the program’s success, including a standout statistic: 87% of customers are actively working toward, nearing, or have already achieved their weight loss goals.
“For an individual’s weight loss goals, the most effective plans are ones that are holistic and sustainable in nature,” Hers chief medical officer Dr. Jessica Shepherd said. “Keeping up with nutrition is critical to a sustained weight loss journey, but can be difficult to stay on top of. Our priority is to support each of our individual customers by making it easier for them to get the comprehensive care they need.”
Hims & Hers snack bars offer 15 grams of protein and 19 vitamins and minerals in one serving and come in cinnamon, peanut butter, and fudge graham flavors. The shakes offer 27-30 grams of protein and 24 vitamins and minerals and come in double chocolate and vanilla flavors.
“Our meal replacements are designed to further strengthen the plans available to our customers for reaching and maintaining their weight loss goals,” said Dr. Craig Primack, SVP, of weight management at Hims & Hers. “Making affordable nutritional support easily available is one powerful way we can help people achieve a healthier lifestyle.”
Weight Loss Meds Influencing Food Products
The need for proper nutrition for weight loss medication users has given rise to new nutritional products. Food giant Nestlé has launched Vital Pursuits, a line of 14 frozen meals that hit shelves earlier this fall and provides dietary support for GLP-1 users and those working on weight management. Daily Harvest also offers a GLP-1 Support bundle that is high in fiber and has no added sugars. It’s a trend that has also extended to brick-and-mortar locations — Smoothie King, a smoothie franchise, has just unveiled a special menu to support GLP-1 users.
