Cristiano Ronaldo Invests in Bioniq, a Supplement Brand Valued at $82M
CR7 continues to make moves in fitness and wellness, aligning with Bioniq, a brand that uses blood test and health quiz data to create highly personalized supplement blends
Global soccer star Cristiano Ronaldo is making a “significant investment” in personalized supplement maker Bioniq, adding star power to the London-based brand that matches people with the right supplements based on blood test and health quiz data.
The sides didn’t share specific details on the size of Ronaldo’s investment, although Bioniq notes the new capital brings its total valuation to $82 million. In July, Bioniq raised $15 million in a Series B funding round that valued the company at $75 million.
Founded in 2019, Bioniq makes highly personalized supplements available to the masses by leveraging data from blood biomarker tests and online health quizzes, creating individually tailored blends of up to 120 antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotic fibers. Bioniq uses guar granules instead of pills or capsules, which the company says improves nutrient absorption.
Ronaldo, one of the most decorated soccer players of all time and a noted health enthusiast, has been a member of Bioniq since 2022 and a user of Bioniq supplements for nearly three years, according to the sides.
“Backing Bioniq goes beyond just an investment opportunity for me – it’s about aligning with a shared vision for health, performance and longevity,” Ronaldo said.
Ronaldo’s investment comes as Bioniq looks to accelerate its global expansion efforts, focusing particularly on the United States, Middle East and European markets. The company is off to a good start: its supplements are already sold in over 70 countries and its total user base has grown fivefold so far in 2024.
Bioniq has also struck partnerships with sports organizations including the UFC, and its supplements have been used by top athletes in international soccer, the NBA and Ironman triathlons.
“Cristiano Ronaldo is the perfect partner and shareholder,” said Vadim Fedotov, co-founder and CEO of Bioniq. “As the ultimate embodiment of performance and longevity, Cristiano fully aligns with the values and mission of Bioniq.”
“His personal experience with our products reinforces his belief in what we’re building,” Fedotov added. “Cristiano’s decision to invest highlights his confidence in our team’s vision and his commitment to helping us build the leading company in personalized health.”
In an interview with Athletech News last month, Fedotov shared the story of how an injury-plagued college basketball career inspired him to create a personalized supplement brand. Fedotov also gave insights into Bioniq’s unique personalization process and the brand’s global expansion plans.
Ronaldo, who turns 40 in February but still stars for the Portuguese national team and Saudi soccer club Al Nassr, is increasingly embracing the fitness and wellness industry.
Earlier this year, the five-time Ballon d’Or winner launched Erakulis, a wellness app inspired by his habits across fitness, nutrition and mental balance. In May, Ronaldo signed on as an investor and global ambassador for human performance brand Whoop, makers of a highly popular health and fitness wearable.
Other soccer stars are embracing fitness and wellness, too. Bayern Munich forward Harry Kane has invested in OxeFit, makers of AI-powered smart strength-training machines.