Momence Fosters Growth and Efficiency for Franchises with AI Corporate Dashboard
Partnership
Sponsored By Momence
The fitness software provider uses its most advanced tools to locate and alleviate the most troubling pain points for franchises looking to scale
Those looking to elevate their franchising experience and get in on the artificial intelligence (AI) game don’t need to look any further than Momence.
The software provider for fitness studios, gyms and wellness centers accomplishes all of the above with its AI Corporate Dashboard. The platform spurs retention, engagement and consequential profit by fortifying satellite locations with each other and refining their offerings.
“Momence makes it easy to sell the dream of entrepreneurship in the fitness and wellness industry for franchises,” said Momence CEO Vojta Drmota. “This is a platform they can trust to consolidate from the dozens of platforms they’re using today into a single solution. It gives franchisees all of the ingredients to grow and scale to a seven figure location.”
An Operator-First Dashboard
The AI Corporate Dashboard helps brands establish new franchise locations by keeping intangibles like pricing, classes, appointments, staff roles and marketing templates all consistent with what’s determined at the corporate level. It leverages AI to provide brands with centralized, detailed insights on their brand’s performance, helping them to manage their assets better as well.
The platform also features automated royalty collection, happening immediately after transactions take place. Funds go directly into the corporate account, surpassing those of franchisees to remove the risk of them defaulting on fees.
As comprehensive as the software is, its inception was anything but. Momence simply listened to what issues operators struggle with the most and tackled them head-on.
“Listening to what franchises need to successfully operate their business helps us see how underserved they are in today’s market,” Drmota said. “Sure, there are software brands who’ve chosen to niche and exclusively serve franchises, however, they’re still not meeting the needs of these businesses because they don’t take a modern and consolidated approach to powering a business’s back office. We focused on that to alleviate the pain points the corporate franchise teams and individual franchisees experience in the day-to-day of the business.”
Brands are already beginning to reap the fruits of those labors. StrechMed, the rapidly expanding assisted-stretching franchise, saw a 75% increase in growth since switching over to Momence, according to the brand. The AI Corporate Dashboard has been especially impactful in allowing StretchMed to keep tabs on its new franchise locations, aggregating data automatically rather than loading it into spreadsheets individually.
“Since switching to Momence, we’ve been able to drive massive improvements in nearly all stages of our sales funnel,” said StretchMed Director of Sales & Operations Bradley Kennedy. “Their technology makes it easier than ever to capture, nurture, and convert leads effortlessly. The robust data tracking and visibility provided by Momence have enabled us to understand and improve our client retention and labor utilization in ways not possible before.”
Consistency is Key
Most franchise operations aim to grow as wide as they can, establishing an arsenal of locations that cover all corners of the map. But as you expand, keeping things centralized and consistent becomes more difficult.
“One of the pain points corporate franchises experience is being able to maintain a consistent brand and customer experience from location to location,” said Drmota. “Operational excellence is of the utmost importance. Therefore, being able to operate the business within a consolidated platform solution, including their communications and marketing, is critical for business growth and success.”
Momence solves this with its brand kit — a hub within the AI Corporate Dashboard for marketing emails, SMS templates and sequences to ensure a smooth lead-to-member conversion.
“This makes it much easier for franchisees to have access to everything they need to communicate and market the brand to help attract net new members to the studio, gym or wellness center,” said Drmota.
The brand kit can be updated or altered at any time by the franchisor as well. This makes it easier for corporate brands to package and share seasonal marketing campaigns with franchisees who can then launch them with confidence.
AI Takes Action
The platform’s AI functionality provides assistance for brands just starting out and well into their business journey as well. Applying the software to specific locations just takes some curiosity and a few easy clicks.
“In the platform, you will see a little ‘AI Insights’ icon where there will be suggestions on areas of improvement that can be made, completely informed by the data within the corporate dashboard,” Drmota explained. “Take class capacity as an example. You can see if a certain region or individual franchisee location has a lower capacity filled than normal. You can then interact with the AI and ask it questions where it will help guide you on the best way to help increase class capacity, where it will leverage all the thousands of data points it has on your business.”
The platform also allows users to leverage AI insights on factors such as acquisition spending, increasing top-line revenue, opening and selling franchises in new regions just to name a few. The AI also analyzes down the lead-to-member journey for members, making it possible to identify areas of improvement to increase conversion rates.
“You get better intel on the health of your business,” said Drmota. “This unlocks the ability for corporate franchises to easily grow and scale the business with greater confidence.”
Leading the Way Forward
During Momence’s efforts to hear clients and formulate a better understanding of what they need from a software perspective, the brand concluded that the fitness industry is far behind others in terms of leveraging AI effectively.
“Legacy software platforms have been built in a way that’s no longer serving the fitness and wellness industry,” said Drmota. “In conversations with franchise owners and corporate franchise teams, as they’ve made the switch to Momence, they expressed they weren’t even using the corporate dashboards available in their old software provider.”
“Instead, they were manually exporting the data, taking several spreadsheets, aggregating the data and identifying insights and opportunities,” Drmota added. “They were taking hours upon hours to prepare for meetings with individual franchisees or board meetings to report back on key performance metrics on the health of the franchise.”
Momence is proud to be speeding up these elements of running a fitness business which others have neglected.
“As a modern software provider, this provided an opportunity for Momence to explore how we could leverage AI to help studio, gym, and wellness center owners make data-informed decisions that are critical to helping individual franchisees on the path to profitability or the corporate franchise continue to scale and grow the overall business,” Drmota said.
This article originally ran in ATN’s Technology & Innovation Outlook 2024 report. Read more about the transformative impact of cutting-edge technology on the fitness and wellness industry and download the free report today.