Reebok Reenters the Performance Golf Category
The sports apparel company has partnered with Bryson DeChambeau and Crushers GC
Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League. The long-term collaboration designates Reebok as the official apparel and footwear sponsor for DeChambeau and his team. This partnership marks Reebok’s re-entry into the Performance Golf category, with plans to launch new products and initiatives.
Starting in March 2025, Reebok will introduce DeChambeau as the face of its Golf apparel and footwear line, including the debut of Nano Golf, a new on-course performance shoe. The Crushers GC team, which includes Paul Casey, Charles Howell III, and Anirban Lahiri, will compete in head-to-toe Reebok gear. Fans can also purchase official team kits, featuring polos, outerwear, pants, shorts and golf shoes, on Reebok’s website and at LIV Golf events.
Bryson DeChambeau, a two-time major champion spoke about the partnership. “Reebok aligns perfectly with our vision for the future of golf,” said DeChambeau. “We’re eager to push the sport to new heights and broaden its appeal to a global audience.” DeChambeau has achieved 13 professional wins, including two individual titles in the 2023 LIV Golf League season, and had a record-breaking 58 in the final round at The Greenbrier.
Reebok and DeChambeau also plan to launch digital campaigns and community activations to make golf more accessible. These initiatives will include affordably priced products and outreach programs to support individuals with limited access to the sport. DeChambeau’s curated collection, “Bryson’s Picks,” featuring his favorite training gear, will be available ahead of the official golf line launch.
Todd Krinsky, Reebok’s CEO, highlighted the brand’s goal to move beyond traditional golf norms. “Bryson has brought fresh energy to the game, and we’re thrilled to work together to reintroduce Reebok Golf with a contemporary perspective,” Krinsky said.